Shows
The Inner Game of ChangeMental Models For Managing Change - Leverage PointsWelcome to a very special mini-series on The Inner Game of Change. I’m thrilled to take you on this journey as we explore something both timeless and practical: Mental Models for Managing Change.In this episode of Mental Models for Managing Change, we explore Leverage Points — a systems thinking model that helps change leaders identify the small, high-impact interventions that can shift entire systems.Popularised by Donella Meadows, Leverage Points reveal why some efforts lead to deep transformation, while others barely make a dent. Ali Juma unpacks this...
2025-06-0507 min
The Inner Game of ChangeE78 - Change Conversation with ChatGPT4oWelcome to The Inner Game of Change, the podcast that explores the evolving landscape of change management, leadership, and transformation. I am your host, Ali Juma, and today, we have a truly unique and groundbreaking episode.For the first time, we’re shifting perspectives by inviting a generative AI—yes, a chatbot—into the conversation. Together, we will dive into the transformative power of AI, its impact on the workplace, and how leaders, change managers, and consultants can harness its potential to drive meaningful progress.Whether you are curious about the future...
2025-01-1553 min
Useful Content - Content Creation & Strategy Podcast for Marketing TeamsYour Marketing Plan Needs Brand Strategy - Teacher: Itir EraslanThis is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.
She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.
And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.
Itir Shares on:
→ The process of gathering market and customer in...
2024-11-2855 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsGet Better Results Doing Less on Linkedin - Teacher: Gus BhandalThis is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.
Gus shares on:
→ Using LinkedIn Sales Navigator to find ideal clients.
→ How to maintain authenticity on the platform.
→ Using daily, weekly, and monthly tasks to optimize LinkedIn
PLUS!
Why you should NEVER join an Engagement POD.
00:00 The Linke...
2024-11-2145 minUseful Content - Content Creation & Strategy Podcast for Marketing Teams5 Practical Video Marketing Tactics for Success - Teacher: Juma BannisterIn this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video...
2024-11-1448 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsPosition Your Brand With Authority - Teacher: Winston A. HendersonIn this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for...
2024-11-0757 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsHow to Start Sending Video DMs on Linkedin - Teacher: Jarrod Best MitchellIn this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in...
2024-10-3151 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsBranding from the Inside out (Why HR and Branding teams need to Sync) -Teacher: Ron JohnsonIn this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable...
2024-10-2449 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsBuilding a Profitable B2B Podcast - Teacher: Ryan R. SullivanThis is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses.
We talk about:
→ Why many B2B Podcast Fail
→ Why creating a podcast might be better than recording short form videos with your phone
→ What account-based podcasting is and how you can use it to attract ideal clients
→ Why founders should always be...
2024-10-1751 minUseful Content - Content Creation & Strategy Podcast for Marketing Teams5 Behavioural Science Tips for More Persuasive Content - Teacher: Phill AgnewThis is Phill Agnew is a self-professed, behavioural science nerd and host of the U.K.'s #1 marketing Podcast, NUDGE.
On this episode of USEFUL CONTENT, Phill shares with us 5 behavioural science, marketing & copywriting tips that are proven to make your content more persuasive.
We discuss the importance of:
→ How to use 'you' versus 'we' language
→ Showcasing effort
→ Using Concrete Language.
We also discuss the challenge AI poses to human-created content.
You can can expect to learn about the influence of psychological principles on marketing strategies and gain actionable insigh...
2024-10-1046 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsHow to make Content (When you can't) - Teacher: Daniel KadingIn this episode Daniel Kading shares his journey from a writer in high school to a content creator and agency owner. Daniel discusses his innovative approach to content creation using technology such as Otter AI for transcription and ChatGPT for refining ideas. He explains the process of capturing ideas while on the move, and how these can be efficiently turned into various forms of content for different platforms. The conversation also delves into the challenges of transitioning from freelancing to building an agency, the significance of audience engagement over metrics, and maintaining authenticity on platforms like LinkedIn.
00:00...
2024-10-0345 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsDon't Ignore the Data: Unpacking Data Driven Content - Teacher: LaShaun RamdinThis is LaShaun Ramdin, a Digital Marketing & Sales Professional who works with top-tier companies to entrepreneurs to help them grow their brand.
After spending 18+ years in the sales and marketing industry, she knows what truly drives conversions and builds customer loyalty. It’s how well you connect with your audience.
In this episode LaShaun and I discuss:
→ The necessity of using data over gut feelings
→ The significance of understanding consumer behavior
→ Practical strategies for small business owners on how to leverage data to enhance their marketing efforts.
→ The import...
2024-09-1952 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsCreate, Teach & Steal Like Chris Do - Teacher: Chris DoFor my 50th Podcast Episode I welcome Chris Do.
Chris is an Emmy award-winning designer & director who is the Founder CEO of The Futur, an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
Chris has over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks and he’s passionate about helping people realize their value and communicate it to others.
And today on Useful Content
→ Chris teaches us the GOOD way to st...
2024-09-1259 minUseful Content - Content Creation & Strategy Podcast for Marketing Teams"That's a GREAT question!" - 5 Steps to Awesome Podcast Interviews - Teacher: Juma BannisterOne of the best things you can hear as a podcast host is: "That's a GREAT question!"
But what makes a guest respond like that?
Over the past two years I’ve interviewed 112 guests.
I always ask my guests for feedback:
Here’s what some of them said they liked most about the show:
"𝗬𝗼𝘂𝗿 𝗹𝗶𝗻𝗲 𝗼𝗳 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀, 𝘄𝗮𝗿𝗺𝘁𝗵, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗜’𝘃𝗲 𝘀𝗽𝗼𝗸𝗲𝗻 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗳𝗼𝗿𝗲."
"𝗩𝗲𝗿𝘆 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗵𝗼𝘀𝘁, 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝗻 𝗲𝗮𝘀𝘆 𝗴𝗼𝗶𝗻𝗴, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻 𝗮 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗮𝗻𝗱 𝗳𝘂𝗻 𝘁𝗮𝗹𝗸. 𝗧𝗵𝗮𝗻𝗸𝘀𝗅"
"𝗬𝗼𝘂 𝗮𝗹𝗹𝗼𝘄𝗲𝗱 𝗺𝗲 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗳𝗿𝗲𝗲𝗹𝘆. 𝗬𝗼𝘂 𝗵𝗮𝗱 𝘀𝗼𝗺𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗮𝘀 𝘀𝗮𝘆𝗶𝗻𝗴 𝘁𝗼𝗼. 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝘁'𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝗼𝗽𝗲𝗻𝘀 𝘆𝗼𝘂𝗿 𝗲𝘆𝗲𝘀 𝘁𝗼 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘁𝗮𝗸𝗲 𝗳𝗼𝗿 𝗴𝗿𝗮𝗻𝘁𝗲𝗱."
"𝗜 𝗹𝗼𝘃𝗲 𝗵𝗼𝘄 𝗣𝗥𝗘𝗣𝗔𝗥𝗘𝗗 𝗝𝘂𝗺𝗮 𝘄𝗮𝘀, 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗵𝗮𝘃𝗶𝗻𝗴 𝗱𝗼𝗻𝗲 𝗵𝗶𝘀 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗳𝗼𝗿 𝗵𝗶𝘀 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀! 𝗜 𝗮𝗹𝘀𝗼 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗲 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗳𝗹𝗼𝘄 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗲𝗮𝘀𝗲 𝘄𝗶𝘁𝗵 𝘄𝗵𝗶𝗰𝗵 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗰𝗵𝗮𝘁 𝗳𝗹𝗼𝘄𝗲𝗱."
"𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼𝗺𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗺 𝘄𝗮𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼𝘂𝗰𝗵."
"𝗕𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝗻 𝗺𝗼𝘀𝘁 𝗵𝗼𝘀𝘁𝘀! 𝗩𝗲𝗿𝘆 𝗲𝗮𝘀𝘆𝗴𝗼𝗶𝗻𝗴 𝗮𝗻𝗱 𝗳𝗹𝘂𝗶𝗱."
"𝗝𝘂𝗺𝗮 𝗱𝗶𝗱 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯 𝗲𝗮𝘀𝗶𝗻𝗴 𝗺𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝗽𝗹𝗲𝗮𝘀𝗮𝗻𝘁. 𝗜 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗮𝘁 𝗵𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗱 𝗺𝘆 𝗽𝗮𝘀𝘁 𝗮𝗻𝗱 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗾𝘂𝗶𝘁𝗲 𝗮 𝗯𝗶𝘁. 𝗛𝗲𝗻𝗰𝗲, 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘄𝗲𝗿𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗮𝗻𝗱 𝗼𝗻-𝗽𝗼𝗶𝗻𝘁."
Today on the Useful Content Podcast we’re taking a look at 5 steps to awesome podcast interviews.
I’ll be sharing:
An overview of how I research.
4 Things I always do during interviews.
I'm your host today! (Me Juma of course)
Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
Subscribe to the Useful Content Newsletter
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Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister
2024-09-0931 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsFrom Novice to Broadcast Master - 7 Stages of Building your Home Studio - Teacher: Junaid AhmedThis is Junaid Ahmed, the Founder of Humblezone and Creator of Home Studio Mastery, a company designed to teach you how to build your home studio. He has two decades of video production experience and he provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. He’s the author of Mastering iPhone Video Production, and Host of Hacks & Hobbies podcast. Today on Useful Content Junaid and I talk about the building your Home Studio. We Discuss: → The Importance of a Dedicated Space. → The Seven Stages of Home Studio Development. → and the 5 things you need...
2024-09-0548 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsHow to use AI Generated Images in Graphic Design - Teacher: Ian ReidThis is Ian Reid, Founder and Creative Strategy Director at Reid Designs.
Ian has twenty-plus years experience in advertising, and before he founded his own company, he worked at one of the largest advertising agencies in the Caribbean creating designs and content for some of the biggest brands in the world.
In this episode we get into how to us AI generate images in Graphic Design.
We discuss:
→ Ian's AI tools of choice.
→ How he deals with his commercial clients when using AI.
→ Whether or not graphic designers should charge the same...
2024-08-2951 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsBuilding a Solid Brand Identity - Teacher: Nick McGrawIn this episode of the Useful Content Podcast, host Juma introduces Nick McGraw, a brand design expert. They delve into the importance of creating useful content, focusing on where to target your audience. Nick emphasizes the critical role of video in marketing and explains how to effectively use social media for brand promotion. They discuss Nick’s transition from identity design to a fuller spectrum of brand services, driven by client needs. Additionally, they explore the essence of a brand, asserting that it is shaped by customer perception. Nick shares insights on maintaining authenticity and energy in brand identity an...
2024-08-2250 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsMake Your Personal Brand Work for You - Teacher: Cher JonesIn this episode, Cher Jones discusses the essence of personal branding and its significance in the professional world. She highlights the difference between experts and thought leaders, emphasizing the need to leverage personal brands as a utility for career growth. Cher explains how LinkedIn is just a tool in the broader strategy of building a personal brand and shares her five key performance indicators (KPIs) to measure brand success. The conversation also covers the importance of intentional messaging, the psychological aspect of personal branding, and how to effectively transition and evolve one's brand identity.
00:00 Introduction and Initial...
2024-08-1543 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsFrom Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon LouisIn this episode of Useful Content host Juma welcomes digital marketing expert Tamara Mon Louis, founder of Monivan Digital Marketing Solutions. They discuss her mantra 'Go Beyond the Likes,' shaped by her experience with clients like St. Jude Children's Research Hospital and Hilton Worldwide. Tamara shares her insights on the importance of using well-researched keywords to enhance content relevance and business growth. She touches on strategic content creation, focusing on live formats, the importance of targeting the right audience, and the significance of repurposing content to maximize reach. Tamara also discusses practical tools like Google Search Console, SEMrush...
2024-08-0849 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsWin the Audience when You Speak On-Stage - Teacher: Tovit NeizerIn this episode of the Useful Content podcast, Juma hosts Tovit Neizer, a business storyteller and owner of the consultancy boutique Yellow Bricks. Together, they delve into the intricacies of effective public speaking. Tovit shares expert advice on refining on-stage talks by highlighting the importance of storytelling, audience connection, and vulnerability. She discusses practical methods for crafting compelling narratives, adjusting stories based on the audience, and handling unexpected challenges while presenting. The episode aims to help listeners enhance their storytelling skills to deliver engaging and memorable presentations.
00:00 Introduction and Podcast Overview
01:02 Meet the New Teacher:Tovit...
2024-08-0146 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsGet Sales Without Asking People to Buy - Teacher: Lindsay BurgessIn this episode, Juma discusses the importance of messaging, trust, and authority in content creation with content coach Lindsay Burgess. Lindsay shares her approach to helping service-based business owners attract ready-to-invest clients without relying on discovery calls or unsolicited DMs. She delves into her customized process, which includes creating effective bios, targeted messaging, and pre-qualifying applications. The conversation also highlights the significance of building connections, understanding core values, and shifting away from pain-point marketing to foster genuine engagement and community.
00:00 Welcome and Podcast Reminders
01:03 Introducing Lindsay Burgess
01:57 Lindsay's Journey and Approach
05:59...
2024-07-2557 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsYour Customers Help You Make Better Content ( If you talk to them ) - Teacher: Callum ArmstrongIn this episode of the Useful Content Podcast, host Juma welcomes content marketing specialist Callum Armstrong. The discussion covers Callum's journey from running a content marketing agency to becoming a coach, emphasizing the importance of building client capabilities for long-term success. The conversation dives into the nuances of conducting effective customer interviews, from understanding the 'why' and 'who,' to practical strategies for gathering and utilizing qualitative feedback. Callum shares invaluable tips on how business owners can leverage customer insights to create impactful and relevant content, ensuring continuous improvement and customer satisfaction.
00:00 Welcome to the Useful Content...
2024-07-1146 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsHow to Make Your Linkedin Brand Personal - Teacher: Liam DarmodyIn this episode of Useful Content, Juma interviews Liam Darmody, the founder of Liam's Brand Stand. The conversation delivers valuable insights into the importance of building a personal brand on LinkedIn. Liam shares his journey from operations to brand marketing, offering practical advice for business owners on enhancing their profiles and engaging with their target audience. Key topics include the significance of personal and relatable content, overcoming the fear of posting, and leveraging LinkedIn for business growth and opportunities. Join the discussion to learn how to develop an authentic and compelling personal brand.
00:00 Introduction and Technical Difficulties
2024-07-0441 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsRemoving the Fluff from Differentiation (What it really takes to stand out) - Teacher: Jason VanaIn this second part of the discussion on brand strategy, Juma and Jason delve into the importance of differentiation for businesses. Jason highlights common pitfalls to avoid, such as defining differentiation based on aspects that competitors can easily replicate or striving to be overly revolutionary. He introduces the concept of 'onlyness' and emphasizes the value of identifying unique features that competitors can't or won't offer. They provide real-world examples, including a recruitment agency and a comms strategy firm, to illustrate successful differentiation. Jason also offers practical advice on how companies can test their differentiation by comparing their marketing language...
2024-06-2728 min
Glocal CitizensEpisode 228: Local Perspectives on Development Communications with Emilly Okello-JumaSummer Greetings Glocal Citizens!
My guest this week, comes to us via fellow Glocal Citizen, Yana Fleming. Like Yana, Emilly Okello-Juma is a seasoned communications and program management professional. Born and raised in Nairobi, Kenya, Emilly’s work has taken her to points near and far across around the world. She has 13 years of experience working in communications roles including on-continent support across all regions in Africa on projects funded by international actors such as the Bill and Melinda Gates Foundation, USAID, Feed the Future and Prosper Africa. She has demonstrated experience in development communications, including report wr...
2024-06-2551 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsContent Repurposing Without Copy and Pasting - Teacher: Masooma MemonIn this episode of the Useful Content Podcast, Juma welcomes Masooma Memon, a B2B SaaS content marketer, known for her work with companies like Vimeo, Hotjar, Shopify, and Calendly. They discuss the importance of creating nuanced and customer-focused product-led content. Masuma shares her insights on content repurposing, emphasizing the need for strategic adaptation rather than simple copy-pasting to fit different platforms and audience expectations. The conversation covers techniques for identifying content gaps, the benefits of repurposing, balancing call-to-actions, and integrating different types of content in a cohesive strategy. Masuma also talks about her shift from Twitter to LinkedIn...
2024-06-1345 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsDIY Marketing Advice Every Small Business Needs - Teacher: Anna BravingtonIn this episode of the Useful Content Podcast, host Juma and guest Anna Bravington discuss the importance of setting SMART business goals and how to translate them into effective marketing strategies for small businesses. Anna shares her expertise in coaching SMEs on marketing and sales, emphasizing the need for detailed customer research and the benefits of having structured processes in place. The conversation covers essential topics such as the common pitfalls SMEs face in marketing, the value of understanding your customer personas, and practical tips for engaging with customers and potential customers to refine your marketing efforts.
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2024-06-0658 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsSensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo KernahanIn this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where...
2024-05-2346 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsHow to Sell More Digital Products with email - Teacher: Damon DidierIn this episode of the Useful Content Podcast, Juma has an enlightening conversation with Damon Didier about leveraging email marketing to boost digital product sales. Damon Didier, an expert in email marketing, shares his comprehensive process, focusing on using Klaviyo, crafting non-intrusive popups, and other strategies to enhance email marketing efficiency. The discussion delves into the importance of starting email marketing immediately due to its profound impact on client retention and acquisition costs. Damon emphasizes the necessity of permission-based email lists, utilizing first-party data for targeted marketing, and the significance of email in building long-term customer relationships to maximize...
2024-05-1637 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsContent Planning and Creation, how to permanently fix disorderly content - Teacher: Candice Davis-BlackmanIn this episode of the Useful Content Podcast, host Juma Banister interviews Candice Davis Blackman, a certified content and email marketing specialist. They delve into effective content planning and strategy, emphasizing the importance of understanding your business's methodology and audience before generating content. Candice shares insights on utilizing tools and templates for strategized content creation, the role of headlines, repurposing content, and the appropriate application of AI in the content creation process. They also discuss the common pitfalls of content marketing, such as comparison and the temptation to seek quick results, underscoring the value of commitment to a content...
2024-05-0252 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsBuilding Momentum with Content ( Getting Distribution and Repurposing right ) - Teacher: Justin SimonIn this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable process for content distribution, tailoring content for different platforms, and the significance of consistency and experimentation in content creation. The conversation also covers the impact of distribution-first strategies on content creation and...
2024-04-2548 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsWhat to do if you "COPY" someones content - Teacher: Juma BannisterIn this episode of Useful Content we discuss the mental barriers content creators face when they perceive their ideas are too similar to those of larger creators. It emphasizes the importance of releasing original content despite external similarities, encouraging creators to focus on the uniqueness of their personal experiences and perspectives. Juma shares personal experiences of hesitance in releasing content due to fear of being seen as copying larger creators but resolves to not let these perceptions stifle creativity. The episode aims to empower creators to share their unique thoughts and ideas without fear, ensuring they contribute innovative content...
2024-04-1114 minUseful Content - Content Creation & Strategy Podcast for Marketing Teams3 reasons businesses FAIL at Content Strategy...even if they have a good one - Teacher: Juma BannisterIn this episode Juma discusses the critical factors necessary for the successful implementation of a content strategy, specifically targeting the transitional phase between planning and execution. Highlighting this episode's uniqueness, it's mentioned that the content, initially impromptu and largely unscripted, offers insights based on the host's experiences with clients. The focus is on overcoming common pitfalls by identifying and optimizing three main resources: human, technical, and time. The host explains how these resources form a 'bridge' that facilitates smooth transition from strategy to tangible actions. Through practical advice and personal anecdotes, the episode aims to guide business owners on...
2024-03-2114 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsAttracting Dream Clients with Video; strategies for Linkedin and YouTube - Teacher: Alex B SheridanIn this episode of the Useful Content Podcast, host Juma engages with Alex B Sheridan, a video creator known for his millions of LinkedIn viewsb to unpack the secrets behind creating compelling video content. Alex shares his journey and insights on maintaining a learner’s mindset, the importance of each video's impact on the audience, and transitioning between platforms like LinkedIn, TikTok, and YouTube. He emphasizes the significance of video strategy, overcoming common fears, and the distinction between content creation challenges and execution. Alex also introduces his Video Sales Rep Series, a comprehensive guide to utilizing video as a po...
2024-03-0746 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsQ&A Session: Content Pillars, Short form vs. Long form, How to start a Podcast - Teacher: Juma BannisterIn this episode of our podcast host Juma Bannister answers questions submitted by followers on social media. The podcast covers discussing topics from content strategy to video content. Among the questions, there are a few important discussion points that include the effectiveness of short form versus long form content, the impact of podcasting on businesses, choosing the right content pillars, and common content marketing mistakes digital entrepreneurs often make. Juma emphasizes the importance of understanding the audience's preferences, knowing the customer journey stage and urges to not jump on irrelevant trends. The recurring idea throughout is the need of...
2024-02-2227 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsCulture + Content: How to successfully market your products overseas - Teacher: Lee DensmerIn this podcast episode of the Useful Content Podcast the Juma and Lee to discuss content strategy for a global audience. They highlight the importance of cultural awareness and adaptation, not just translation, when expanding to international markets. Lee elaborates on the concept of 'Transcreation', which emphasizes the need for cultural understanding and locally-informed content strategies. She also provides insights on global content strategies, stressing the vital role of analytics and data to identify market trends. Towards the end, they talk about the role of global content strategists in managing in-country efforts and the importance of content promotion.
2024-02-1533 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsIs Your Business A Media Company? 3 Big Things you should know. - Teacher: Gresham Harkless Jr.In this episode of the Useful Content Podcast, Juma Bannister and Gresham Harless Jr. discuss how businesses can transform into a media company. They explore the importance of identifying target markets, establishing clear marketing goals, and effective management of resources. Gresham underscores the significance of relationship-building for business success and they discuss the importance of creating strategic content. Gresham shares valuable insights on understanding the 'avatar' or profile of potential clients, the importance of long-term thinking in marketing, and the power of being resourceful in a budget-conscious environment. By the end of the episode, listeners understand the power of...
2024-02-0136 minUseful Content - Content Creation & Strategy Podcast for Marketing Teams12 Affirmations for CONTENT SUCCESS - Teacher: Juma BannisterOver the last few years of making content, I've noticed some very specific things that come up over and over again.
And this is specific to people who run and own businesses.
Many business owners, when they're first starting off have a very hard time actually getting into the habit, the practice and getting good at creating content.
The 12 affirmations of content success is designed to calibrate your mind, to shift your mentality as a business owner, as a CEO, that you know "These are the things that I must stay within. These a...
2023-11-3033 minUseful Content - Content Creation & Strategy Podcast for Marketing TeamsCan Video Help You Create Loyal Customers? (A look at Customer Journey) - Teacher: Juma BannisterIn this episode we're going to be talking about what the Customer Journey is and how you can use videos to take your customer from not knowing who you are, all the way to being a loyal buyer and advocate for your products and services.
This is a solo episode so our teacher in this episode is our host Juma Bannister.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
...
2023-11-0227 minUseful Content - Content Creation & Strategy Podcast for Marketing Teams11 things you should know before you start live streaming - Teacher: Juma Bannister with Sri MahabirIn this turnaround episode I make a guest appearance on the live stream of video coach and a video marketing producer Sri Mahabir. We talk about live streaming and live streaming strategy and I end up answering 11 questions about my live streaming development and production process.
Contact Sri:
linkedin.com/in/srimahabir
https://www.instagram.com/nexlevconsulting_sri
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: ht...
2023-09-2134 min
The Inner Game of ChangeE20 - PROSCI Change Management Model - Podcast with Joanne RinaldiWelcome and thank you for checking in at the Inner Game of Change Podcast where I focus on exploring the multi layers of managing organisational change. My guests cover a diverse number of critical topics to enable effective and sustainable change in the workplace.My guest today is Joanne Rinaldi; The Director of Service delivery at PROSCI ANZ. Backed up by extensive change management experience, Joanne is a passionate professional who is focused on uplifting change capabilities for teams and organisations in Australia and New Zealand. I am grateful to have Joa...
2022-01-1945 min
The Inner Game of ChangeE19 - HBR Project Management Handbook - Podcast with Antonio Nieto-RodriguezWelcome and thank you for checking in at the Inner Game of Change Podcast where I focus on exploring the multi layers of managing organisational change. My guests cover a diverse number of critical topics to enable effective and sustainable change in the workplace.My guest today is Antonio Nieto-Rodriguez : Antonio is a global champion of project management and author of the "Harvard Business Review Project Management Handbook" which was released late 2021. As well as discussing his book, Anotnio argues that we are living in a project economy and Projects are the lingua fr...
2022-01-1044 min
The Inner Game of ChangeE18 - Sustaining Digital Transformation - Podcast with Dr. Nadya ZhexembayevaWelcome and thank you for checking in at the Inner Game of Change Podcast where I focus on exploring the multi layers of managing organisational change.My guests cover a diverse number of critical topics to enable effective and sustainable change in the workplace.My guest today is Dr Nadya Zhexembayeva, an International TEDx speaker, a scientist, an entrepreneur, and an author specializing in reinvention and resilience. “The queen of reinvention” as dubbed by TEDx, Nadya delivered keynote talks to over 100,000 executives – including four TEDx talks in Slovenia, Austria, Romania, and the USA.I am...
2021-12-0640 min
The Inner Game of ChangeE17 - I Don't Agree - Podcast with Michael BrownWelcome and thank you for checking in at the Inner Game of Change Podcast where I focus on exploring the multi layers of managing organisational change. My guests cover a diverse number of critical topics to enable effective and sustainable change in the workplace.My guest today is Michael Brown, An award-winning author, a CEO, a wonderful human and so many other great things. A respected international author of the Gold Award Winning book I Don’t Agree and a tenacious CEO who tries every day to live his values and deliver community valu...
2021-11-221h 06
The Inner Game of ChangeE16 - The Modern Change Practitioner - Podcast with Melanie FranklinWelcome and thank you for checking in at the Inner Game of Change podcast where I focus on exploring the multi layers of managing organisational change. My guests cover a diverse number of critical topics to enable effective and sustainable change in the workplace.My guest today is Melanie Franklin; An international change consultant and a co-chair of the UK Change Management Institute. A respected international author of textbooks and articles on change and founder of the Continuous Change Community, Melanie is a wealth of change practice knowledge and has led transformational change pra...
2021-11-0634 min
The Inner Game of ChangeE15 - The ADKAR Model - Podcast with Joanne RinaldiWelcome and thank you for checking in at the Inner Game of Change podcast where I focus on exploring the multi layers of managing organisational change.My guests cover a diverse number of critical topics to enable effective and sustainable change in the workplace.My guest today is Joanne Rinaldi; The Director of Service delivery at PROSCI ANZ. Backed up by extensive change management experience, Joanne is a passionate professional who is focused on uplifting change capabilities for teams and organisations in Australia and New Zealand.
2021-10-2541 min
The Inner Game of ChangeE14 - The Power of Nudges - Podcast with Rory GallagherWelcome and thank you for checking in at the Inner Game of Change Podcast where I focus on exploring the multi layers of managing organisational change.My guests cover a diverse number of critical topics to enable effective and sustainable change in the workplace.My guest today is author, speaker and applied behavioural scientist Rory Gallagher . Rory is the co-author of the book ‘Think Small: The surprisingly simple ways to reach big goals’ . Leading the Behavioural Insights teams in Australia and Asia Pacific, Rory is a thought leader and advocate for deliver...
2021-10-1643 min
The Inner Game of ChangeE13 - The Power of Uncertainty - Podcast with Noah ScalinThank you for checking in at the Inner Game of Change Podcast where I focus on exploring the multi layers of managing organisational change.My guests cover a diverse number of critical topics to enable effective and sustainable change adoption including communication, leadership, training, change practice, process design, change capability and much more. My guest today is author, creativity consultant, and artist Noah Scalin. Noah is an advocate for the power of creativity during uncertain times to help solve business current problems and manage change.
2021-09-2546 min
The Inner Game of ChangeE12 - "Finding" Resilience - Podcast with Amanda LamontThank you for checking in at the Inner Game of Change podcast where we focus on exploring the multi layers of managing organisational change.My guests cover a diverse number of critical topics to enable effective and sustainable change adoption including communication, leadership, training, change practice, process design, change capability and much more. My guest today is Amanda Lamont; a disaster resilience and emergency management strategist. Amanda is a passionate advocate around the topic of resilience and more importantly how to find it in us in the face of big changes and disasters. ...
2021-09-1842 min
The Inner Game of ChangeE11 - The Thrive Cycle - Podcast with Kate ChristiansenThank you for checking in at the Inner Game of Change Podcast where we focus on exploring the multi layers of managing organisational change.My guests cover a diverse number of critical topics to enable effective and sustainable change adoption including communication, leadership, training, change practice, process design, change capability and much more. My guest today is the award-winning author Kate Christiansen to chat about her book The Thrive Cycle. Kate is a global adaptive performance specialist who shows people and organisations how to harness the opportunity of disruptive change.
2021-09-1139 min
The Inner Game of ChangeE10 - Orgonomics™ : A different way to “do” change - Podcast with Joan LurieThank you for checking in at The Inner Game of Change podcast where I focus on exploring the multi layers of managing organisational change.My guests cover a diverse number of critical topics to enable effective and sustainable change adoption including communication, leadership, training, change impact, process design, change capability and much more. In this podcast, I am joined by the global developmental psychologist and systemic change leader Joan Lurie to chat about how we can use her proprietary Orgonomics™ methodology to drive complex change. About Joan "in her own wo...
2021-09-0450 min
The Inner Game of ChangeE9 - Change Portfolio & Data Management - Podcast with Euan WuThank you for checking in at the Inner Game of Change Podcast where we focus on exploring the multi layers of managing organisational change effectively.My guests cover a diverse number of critical topics to enable change adoption including communication, leadership, training, change practice, process design, change capability and much more. Today, I am joined by the global change management consultant Euan Wu to chat about change portfolio management and the role of data in enabling better change adoption and experience. Euan is the founder of Change Compass which is a digital tool th...
2021-08-2242 minThe Inner Game of ChangeE8 - Change. Leader - Podcast with Dr. Jen FrahmHi everyoneThank you for checking in at the Inner Game of Change Podcast where I focus on exploring the multi layers of managing organisational change effectively.My guests cover a diverse number of critical topics to enable change adoption including communication, leadership, training, change practice, process design, change capability and much more. Today, I am joined by the global change leadership expert Dr. Jen Frahm to chat about her book Change. LeaderIn this book, Jen takes us through 33 leadership areas for any change leader to reflect and ac...
2021-08-0856 minThe Inner Game of ChangeE7 - Lean Change Management - Podcast with Jason LittleHi everyoneWelcome to the Inner Game of Change Podcast Where we focus on exploring the multi layers of managing organisational change effectively.Our guests cover a diverse number of critical topics to enable change adoption including communication, leadership, training, change practice, process design, change capability and much more. Today, my guest is Jason Little to chat about his book Lean Change Management and other topics too. Jason is the founder of Lean Change organisation. I find Jason to be a passionate and authentic thought leader in the arena of Lean an...
2021-07-2553 minThe Inner Game of ChangeE6 - Change Management The Essentials - Podcast with Lena RossWelcome to the Inner Game of Change Podcast where we focus on exploring the multi layers of managing organisational change effectively.Our guests cover a diverse number of critical topics to enable change adoption including communication, leadership, training, change practice, process design, change capability and much more. Today, I am joined by Lena Ross to chat about her book Change Management : The Essentials and other topics too. Lena’s work draws on the latest thinking in change management from areas such as design thinking, digital transformation, hardwired human behaviour and agile practice.In...
2021-06-0646 minThe Inner Game of ChangeE5 - Impact : 21st Century Change Management - Podcast with Paul GibbonsWelcome to the Inner Game of Change Podcast where we focus on exploring the multi layers of managing organisational change effectively.Our guests cover a diverse number of critical topics to enable change adoption including communication, leadership, training, change practice, process design, change capability and much more. Today, I am joined by Paul Gibbons to discuss his recently published book Impact (Volume 2 of the Leading Change in the digital age series). A thought leader, prolific author and passionate speaker in the field of leading change, Paul shares the...
2021-05-1641 minThe Inner Game of ChangeE4 - Adaptive Cultures - Building Capacity for Sustainable ChangeWelcome to the Inner Game of Change Podcast where we focus on exploring the multi layers of managing organisational change effectively.Our guests cover a diverse number of critical topics to enable positive change including communication, leadership, training, change practice, process design, change capability and much more. In this episode, my guest is Andrew Gerkens; a great and curious mind when it comes to organisational culture, development, strategy and capacity. With an extensive experience in helping organisations build and sustain capability and performance, Andrew is a thought leader in Or...
2021-05-0946 minThe Inner Game of ChangeE3 - Leadership & Learning to Enable Positive ChangeWelcome to the Inner Game of Change Podcast! Our focus here is to explore the multi layers of managing organisational change effectively.Our guests cover a diverse number of critical topics to enable change adoption including communication, leadership, training, change practice, process design, change capability and much more. In this podcast, I am joined by Stewart Gillies to discuss how leadership, communication and continuous learning are key enablers for leading change. Red Sky is a leadership development and communication consultancy. Since 2005, Red Sky has been assisting companies gain the most from the...
2021-04-2532 minThe Inner Game of ChangeE2 - Human Centered & Smart Process Design = Effective Change Adoption - Podcast with Fabio OliveiraWelcome to the Inner Game of Change Podcast Our focus here is to explore the multi layers of managing organisational change effectively.Our guests cover a diverse number of critical topics to enable change adoption including communication, leadership, training, change practice, process design, change capability and much more. In this podcast, I am joined by Fabio Oliveira to discuss another lever for effective change; smart and intelligent process design to enable effective change adoption. With extensive experience in process design and innovation, Fabio Oliveira is the Director of Innovation at Worksafe Vic...
2021-04-1735 minThe Inner Game of ChangeE1 - "Ruthless Consistency" Podcast with Dr. Michael CanicWelcome to the Inner Game of Change podcast I am joined by Dr. Michael Canic to discuss his recently published book Ruthless Consistency; how committed leaders execute strategy, implement change and build organisations that win!Dr. Michael Canic is the president of Making Strategy Happen consulting firm that helps committed leaders turn ambition into strategy and strategy into reality. Michael will share his thoughts on many change enablers including :1- Why many change initiatives fail,2- It's all about execution,3- You need to alw...
2021-04-0748 min
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