Shows
Brand Alchemist PodcastBest of Brand AlchemistTaja Dockendorf is the Founder, Owner, and Creative Director at Pulp + Wire, a female-founded, award-winning, full-service, CPG branding and marketing agency. Pulp + Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their identities and create websites, packaging, and social media strategies that resonate with their audiences. Taja has built P+W into one of the most in-demand, referred design houses in the Northeast, and her creative approach to a client-centric and holistic business model has consistently earned the company multiple graphic design and advertising awards. She is a regular contributor to Forbes, f...
2024-12-0510 min
EntreprenistaHow Junea Rocha took Brazi Bites from Shark Tank to Supermarket Success“What we're trying to do as entrepreneurs is move from that band of the starving entrepreneur that's knocking on doors and stumbling, to be like, ‘I know my business, I'm gonna get shelf space, this is how I'm gonna drive, this is how I'm gonna compete, and let's hold hands and grow.’”In this episode of Entreprenista, we sat down with Junea Raucha, co-founder of Brazi Bites, a company that transformed the U.S. snack market with Brazilian cheese bread. Growing up in Brazil, Junea was inspired by the popular snack and saw an opportun...
2024-09-0953 minBrand Alchemist PodcastThe Alchemy of Brazi BitesJunea Rocha is the CMO and Co-founder of Brazi Bites, a better-for-you, Latin-inspired, gluten-free frozen foods brand. With a background in civil engineering, she transitioned to the food industry by scaling her family’s recipe for Brazilian cheese bread into a thriving brand with multiple product lines sold in thousands of stores nationwide. Junea also launched the Latino Entrepreneur Accelerator Program, where she empowers emerging entrepreneurs to advance minority representation in the CPG industry. In this episode… The CPG industry is reaching new heights with the ongoing introduction of culturally rich products. However, many consumers aren...
2024-07-1148 min
Brunch & Learn PodcastEP: 97: Brazilian Cheese Bread, Cheesy Waffles, and Creating a Category from Scratch with Junea Rocha, Co-Founder and CMO of Brazi BitesAbout Junea Rocha & Brazi Bites:Junea Rocha is the Co-Founder and CMO of Brazi Bites, a leader in the frozen better-for-you, Latin-inspired food category. Rocha co-founded the brand in 2010, along with her husband, Cameron MacMullin. In a few short years Brazi Bites grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank and being included twice on the Inc. 5000 list of “America’s Fastest-Growing Private Companies.” Bringing a cherished Brazilian household staple, “Pão de Queijo,” AKA cheese bread, to the U.S. market without any experience in the food industry, Roc...
2024-06-0639 min
CPG Week by BevNET & NoshOne Brand's Three Keys to Success In Product DevelopmentIn this episode: On this week's episode of the NOSH Podcast, NOSH editor Carol Ortenberg and reporter Brad Avery chat about Orchard Valley Harvest's "No Nut November" ad campaign, including the importance of knowing your target audience when taking a risk with marketing. Then the two muse over Getir's acquisition of FreshDirect and what the future holds for grocery delivery. In the featured interview, Brazi Bites cofounder and CMO Junea Rocha shares how and why the brand expanded into the frozen waffle set and why building a successful food company involves more than just having a good...
2023-11-1036 min
Outside The TankJunea Rocha (Brazi Bites)Join Tom & Joe as they interview Junea Rocha with Brazi Bites who was on Season 7, of Shark Tank. If you are an entrepreneur who wants to grow your business faster (or mentor entrepreneurs in growth mode), check out www.growth10.com! And if you like the show, make sure to hit “Subscribe”, give us a 5-star rating and tell your friends… we appreciate your support!
2023-07-0342 min
Startup to StorefrontBrazi Bites- Junea Rocha - (as seen on Shark Tank 🦈)Every culture has a food it’s known for. In Japan, it’s sushi, in Italy, it’s pasta, and in Brazil, it’s Pao de queijo, or Brazilian cheese bread. While sushi and pasta have long since made their way into every town in the United States, the same can’t be said for Brazilian cheese bread. Recognizing this gap in the market, Junea decided to bring her favorite snack to America. And so she founded Brazi Bites. Initially, the growth was steady and predictable, but once they went on Shark Tank, Junea quite literally couldn’t keep Brazi Bites...
2023-05-2340 min
NexxtLevel Brands PodcastEncore from 7/15/2021 - The Snack from Ipanema - Brazi Bites on the NexxtLevel Brands Podcast!Junea Rocha is the Co-founder and CMO of Brazi Bites, a better-for-you, Latin-inspired food brand. With a deep love for her Brazilian homeland and an entrepreneurial spirit, Junea and her husband, Co-founder Cameron MacMullin, decided to bring pão de queijo to the US market. After appearing on ABC's Shark Tank and making the Inc. 5000 List of the Fastest-Growing Private Companies in America twice, the entrepreneurial duo grew a cherished household staple that was native to her Brazilian roots into a nationally distributed brand with a cult-like following.
Junea has been heavily involved in all areas of t...
2022-11-0345 min
Cafe con PamBuilding Brazi Bites with Junea RochaListeners, we're back this week with Junea Rocha. Junea Rocha is the Co-Founder and CMO of better-for-you, Latin-inspired food brand, Brazi Bites. After graduating from college in Civil Engineering, Junea took a job in construction management in Portland, Oregon, rising through the ranks quickly and hitting a career-high. However, when Junea imagined her future, she knew she would rather take a risk on a career she was passionate about over working in something that was simply just easy for her. With a huge love for her Brazilian homeland and entrepeneruial spirit, Junea set her eyes on achieving something b...
2022-10-1054 min
Taste Radio$1M To $8M In Less Than 12 Months. How Brazi Bites Thrived Under Pressure.When Junea Rocha launched Brazi Bites in 2010, she thought its success would hinge on being a first-to-market brand of frozen traditional Brazilian cheese bread. Fortunately, she was wrong. Despite launching just a few weeks after another similarly positioned product, Brazi Bites has since developed into a household name. A major inflection point came in 2015 when the brand gained national recognition following an appearance on the ABC show "Shark Tank." Within 12 months of the episode airing, annual sales surged from $1 million to $8 million. The cheese bread is now sold at more than 16,000 stores nationwide including those of Whole...
2022-09-2042 min
GooderThe Importance of Having Accelerator Programs for Latino Entrepreneurs Featuring Junea Rocha, Brazi BitesIn this episode of the Gooder Podcast, host Diana Fryc sits down with Junea Rocha, the Co-founder and CMO of Brazi Bites, to discuss how she’s helping entrepreneurs succeed through the Latino Entrepreneur Accelerator Program. Junea talks about the program, the industry gap she’s trying to reduce, how the program will help startup leaders achieve success, and the criteria for joining the program.
2022-09-1929 min
ImigrandesLevando o pão de queijo brasileiro para o Shark Tank Com Junea Rocha | #019O pão de queijo é uma iguaria que é uma verdadeira paixão nacional, é difícil encontrar um brasileiro que não seja apaixonado por essa delícia. A mineira Junea Rocha vivia nos Estados Unidos quando percebeu a possibilidade de transformar essa paixão em negócio.
Neste episódio do podcast “ImiGrandes”, a conversa é com Junea Rocha, uma brasileira que deixou o mundo corporativo americano para empreender com pães de queijo, e participou até do Shark Tank, importante programa sobre empreendedorismo.
Quer ver a história dessa empreendedora que fez o pão de queijo cair nas g...
2022-07-041h 04
The Firebelly Social ShowRedefining Frozen Foods With Junea RochaJunea Rocha is the Co-founder and Chief Marketing Officer at Brazi Bites, a frozen foods better-for-your brand on a mission to spread joyful moments through delicious creations. Junea and her husband Cameron made the first batch of Brazilian cheese bread at home in 2009. Each bite brought a flood of nostalgia to Junea, which sparked an idea to share it with everyone. In 2015, Junea and Cameron pitched Brazi Bites on ABC's Shark Tank and the Sharks fell in love, making it a must-have in grocery store freezer aisles across the country. In this episode… How does a...
2022-06-1742 minGooderJunea Rocha - The Keys to Success: Hard Work, Tenacity and a Support NetworkNo one ever said starting a business was easy. Frequent rejection, industry learnings and long crazy hours. But for those of us that have started one - you know why we do it. We BELIEVE in the idea. Sparked from a need in the community to a beloved recipe from mom - food and beverage brands have seen an explosion in innovation that all started with a simple idea. But somehow women seem to struggle with the multiple demands of running a business and personal life. Perhaps we’re looking at it all wrong?In this episode Junea Rocha, Co...
2020-08-1057 min
Since Sliced BreadWhat comes after Shark Tank? For Brazi Bites, exponential growthBrazi Bites founder and CMO Junea Rocha explains how exposure and timing helped bring the brand to the national stage. She shares how Brazi Bites cleared hurdles to become a successful business in the competitive snack industry.
2020-04-2231 min
Integrate Yourself | Discover Yourself & Reclaim Your HealthJunea Rocha: The Life Of A Natural Foods EntrepreneurSend us a textJunea Rocha is the Co-founder and CMO of Brazi Bites. Junea Rocha moved to the US in 2005 after graduating from college in Civil Engineering and took a job in construction management in Portland, Oregon. She rose through the ranks quickly, and hit a career-high, yet she felt unfulfilled. It would have been easy for Junea to lean into the success she found in engineering, but when she imagined her future she knew she would rather reflect on taking a risk and following her dream than looking back with regret by playing it safe...
2020-02-1253 min
Meaningful Marketplace Podcast#8 Viva Brasilia. Junea Rocha, Brazi BitesPretty straightforward beginning, Junea Rocha and her husband decided to bring their Brazilian cheese bread to the US market in 2011. But nothing stays straightforward. Junea went to Oregon State University's Food Innovation Center's "Recipe to Market" class that gave them a big boost developing a product to show to a buyer in 12 weeks. They were excited with their start, but it was a full year to have a product ready for market. They developed it through Kitchen Crew a community commissary. But full production required eventually opeing their own facility until they got to a volume that's landed them...
2019-11-2151 min
Hitting The MarkBrazi Bites: Junea Rocha, Co-Founder & CMOJunea Rocha, co-founded Brazi Bites. Since our last episode, we know it takes no culinary background to create a food product that sells like hotcakes, or in Junea's case, like hot cheese bread. I had such a great time hearing her story, from being a civic engineer to running her brand with her husband. Killing it on Shark Tank, making Inc's fasting growing private company list in the U.S. for the past two years, spending three grueling years on the road selling and testing their product, to today, where they run 8,000 stores. And you will soon know why...
2019-11-0838 min
Better Food StoriesDiscovering the Flavors of Brazil with Brazi BitesWhat started as a dream to share part of her Brazilian culture in the U.S. came a reality for Junea Rocha. The entrepreneur and co-founder of food brand Brazi Bites, is making major waves in the frozen food space with her delicious freezer-to-oven cheese bread snacks.
In this episode, I’m excited to introduce you to Junea as we chat about:
-How she and her husband went from making cheese bread in their kitchen to launching in major retailers, including Target, across the nation
-How Brazil Bites ended up on popular TV sh...
2019-09-1529 min