Shows
Uncover Untapped MarketsLIVE: Uncover Untapped Markets: The podcast launch partyThis is a LIVE episode of the podcast launch party!
Our podcast guests and 25 attendees came together to bring their good vibes and open mind to engage in raw conversations about solving problems, pioneering and tapping into our customers' biggest needs. Listen to our podcast's guests alongside the visionary behind it all, our founder & CEO of Propel Innovations - Junie!
A fireside chat giving us some behind-the-scenes into their journey into building businesses obsessed with understanding their customers' problems to launch products they love.
...2023-09-1456 minUncover Untapped MarketsUnpacking Inclusive Marketing with Rachel Castelino: Are Brands Getting It Right?Are brands missing the mark at being inclusive in marketing? Now more than ever, customers value brands that are inclusive - making real, meaningful connections. In this episode with Rachel Castelino, founder of Blume, a prebiotic tonic drink for gut health, we explore how marketing should not be about ‘marketing to one type of person’, but to include customers as they are, being sensitive and aware, to not alienate any groups of people in branding. Rachel walks us through how to create a pleasant experience for neurodiverse customers, the potential of AI to reduce clutter with tech and how bein...2023-09-0723 minUncover Untapped MarketsInvisible Customers: The Neurodivergent Advantage in Gaming, Film, and WorkWhat if the world you lived in didn't cater to your needs? Lucinda Bruce, Award-Winning Australian Film Producer and Owner of Lady of the Light Productions, illuminates us on her everyday battles as a person with invisible needs. From an undiagnosed ADHD and fibromyalgia to a spinal cord injury, Lucinda narrates her story of resilience trying to carve out a space in a world that isn’t designed with her invisible needs in mind. In a candid conversation, Lucinda unveils the barriers experienced in conventionally designed work settings that led her to endless job losses when needing to finance he...2023-08-3136 minUncover Untapped MarketsMoneyball Unveiled: Illuminating Employee Excellence Through Positive Psychology with Nikki TuganoWonder how to ignite employee excellence? Nikki Lugano, founder of SeenCulture, has got answers, and she brilliantly connects the dots between the movie Moneyball and her positive psychology, DEI for workplace excellence platform. Through the lens of positive psychology, Nikki reveals the remarkable ripple effects of Diversity, Equity and Inclusion (DEI) to accelerate business performance while enhancing individual and collective wellbeing of employees.
SeenCulture is changing the game of workplace dynamics with data and behavioural science. Nikki's background and insights challenge our assumptions, prompting us to explore the true intentions behind workplace DEI efforts...2023-08-2425 minUncover Untapped MarketsIndigenous Emojis and Beyond: Matt's Non-Linear Path to Breaking Into Tech with Matthew HeffernanEver thought poetry and computer could mix? Our next guest, Matt, is here to show you how his interests blended together, even though it might sound a bit surprising! us how non-linear pathways into technology bring a fresh perspective in the product lifecycle. Matt is a proud Luritja person from a small Indigenous community about 250km north west of Alice Springs called Papunya or Warumpi.
Matt faced some unfair thinking, about his capabilities, that tried to keep him away from tech because of where he's from. But he didn't let that stop him! Matt's jo...2023-08-1734 minUncover Untapped MarketsRedesigning Parenthood: The High Rise Baby Cot's Innovative Approach to Back Pain-Free, Accessibility, and Comfort with Chris OlufesoAfter witnessing his wife's agonizing post C-section struggles, Chris couldn't help but question why a solution hadn't been found. In this episode, we delve into how Chris's frustration transformed into innovation; leading him on a relentless quest to reshape the parenting landscape.
Unable to find a suitable product online, he decided to design his own—a high rise baby cot that eliminates the need for parents to bend and strain. But this creation isn't just about convenience; it's a game-changer for those battling chronic back pain and parents with disabilities.
...2023-08-1028 minUncover Untapped MarketsMelanin Magic: The Trailblazing Beauty Venture with Princess ChinoyiFaced with the beauty industry's neglect of her melanin-rich skin, Princess, a visionary entrepreneur, decided to take matters into her own hands. Growing up in Australia, Princess struggled to find beauty products that truly embraced her melanin-rich skin, leaving her feeling unseen and uncomfortable.
Princess forged her own path creating a beauty venture from scratch to champion her roots and celebrate the rich culture she belongs to. Speaking with potential customers and finding out what they really wanted, Princess discovered the true potential of her venture: adapting a hyperpigmentation product for melanin-rich skin that...2023-08-0333 minUncover Untapped MarketsHow Co-Creating with Customers Drives Innovation and Tech Adoption with Michael BronfmanThe episode delves into the challenges of technology adoption and the critical role of education in keeping everyone abreast of innovation. Michael Bronfman, the Chief Commercial Officer & Majority Shareholder of baresop, a modern-day zero-waste personal care brand, shares his unique perspective on the global sustainability movement and its evolution into a mainstream concern that resonates with consumers worldwide.
A seasoned entrepreneur, Michael openly reflects on the lessons he learned along the way, emphasizing the importance of involving customers at the start of the journey; making the case for co-creating products and services to ensure...2023-07-2734 min
UNBiasedUNBiased Episode 39 with Junie Baptiste PoitevienI’m joined this week by Junie Baptiste Poitevien. Junie is the Founder & CEO of Propel Innovations, a boutique for UX research and inclusive design, tapping into overlooked niche markets for consumer brand businesses to give them a competitive edge. Junie is a co-Author of Undefeated, Junie is also host of the podcast Uncover Untapped Markets, and is training for her third Ironman70.3.
Junie has broken into the tech industry as a non-tech by tapping into her entrepreneurial spirit to start seeing better representation in tech and with a wild goal to remove biases in the design of pr...2023-07-2140 minUncover Untapped MarketsLost Independence: The Business Case for Accessibility in Technology with Ingrid PalmerDo you know what it's like losing a part of your independence? Ingrid unveils the often overlooked challenges faced by individuals with disabilities when it comes to technology and the pressing need for accessibility and inclusivity in the design process.
By neglecting to include multifaceted perspectives in design, companies not only exclude a significant portion of the population from the benefits of technological advancements but also miss out on the lucrative opportunities that arise from designing with people with accessibility needs in mind.
Listen to this deeply meaningful conversation...2023-07-2035 minUncover Untapped MarketsCommunity Financing: Pooling Funds With Friends and Family with Eli MuseBorn out of a lived experience and a passion for helping newly arrived migrants tap into their community, social groups, friends, and family to pool funds, Chippit is carving a path in breaking down financial barriers and give people back their financial destiny.
But that's not all - we also expose a startling truth: one in six Australians suffers from persistent debt. By removing the awkward conversation about asking friends and family to borrow money to pay off your debt, Chippit gives everyone access to the capital they need to live their best lives.2023-07-1336 minUncover Untapped MarketsTransforming Women's Health: A Groundbreaking Technology for Perimenopause and Menopause with Roma Van der WaltGet ready for a captivating podcast episode as we explore the world of health disparities faced by women. Our guest, Roma Van der Walt, the founder of Vitelle Inc. takes us on a journey of inspiration and empowerment as she shares her experiences in designing products for untapped communities. Vitelle is a prepared, powerful, personalized care for daily health in midlife and beyond.
But wait, there's more! Roma will also reveal her personal journey as a woman, a biracial, an immigrant, and an athlete who discovered perimenopause through her own diagnosis. Vitelle is not...2023-07-0628 min
Thriving Matters PodcastHow FAR Can You Go?What a privilege it was talking to Junie and sharing in her deliberate quest of understanding people and culture that has led her to where she is today.
Junie has always believed that if you understand the systems in which you live in and how they dictate what you’ll benefit from or miss out on, then you can design and imagine endless solutions to your wildest dreams.
And, wild dreams she has lived, to say the least: ranked in the top 50 employees in banking in Canada, liaised with public relations and media in India to...2023-07-0337 minUncover Untapped MarketsFrom Tragedy to Triumph: Designing for Inclusivity with Marjorie AunosIn this emotional and eye-opening episode, we speak with Marjorie Aunos, a psychologist and single mother who became a wheelchair user after a car accident. Marjorie shares her journey of adapting to a physical disability and navigating the world of technology, highlighting the challenges and little details that come with accessibility. We discuss the importance of voicing these challenges to create awareness and how technology, such as AI, can be helpful for people with disabilities.
Interested in creating more inclusive and accessible products and services? This episode is a must-listen. Join us as we...2023-06-2926 min
She's The Boss ChatsJunie Baptiste - Poitevien, Founder, Propel InnovationsJunie is such an inspiration. Wait til you hear her adventurous life story! Born in Canada to Haitian parents, Junie was a competitive ice skater as a child (from the age of 4!) and she had an inherent curiosity and wanderlust that has taken her on a lot of adventures in her life. After being discouraged from continuing in her ice skating career (grrr!) she completed school, and then uni, with the intention to start traveling as soon as she could. She did have a 3-month stint in India working with an NGO which was inspiring, but somehow along the...2023-05-1656 min