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Innova.buzzJay Melone, Building a Business Flywheel Through Productised Services - Innova.Buzz Episode 663Our guest in this episode is Jay Malone, an inspiring innovator and founder of Profit Ladder who transitioned from tech consulting to helping others craft scalable business models. In his conversation with host Jürgen Strauss, Jay shares his journey from burnout to building a business with a clear and impactful signature offer. Key points discussed include:Creating Wedge Offers: Jay explains transforming high-touch services into smaller, scalable "wedge offers" that charm clients and decrease sales friction.Defining the Signature Offer: He emphasizes clarity in defining a core, signature offer to confidently attract the right clients a...2025-04-0243 min