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Innova.buzzMark Schaefer, Creating Awe-Inspired Marketing in Today's Digital Age - Innova.buzz Episode 661Our guest in this episode is Mark Schaefer, a globally recognised marketing strategist, keynote speaker, and author known for his innovative approach to human-centered marketing. In his conversation with host Jürgen Strauss, Mark shares the inspiration behind his latest book "Audacious," the significance of human creativity in a tech-driven world, and explores the concept of adding meaningfulness to marketing strategies. Key points discussed include:Disruptive Human-Centred Marketing: Mark emphasises the necessity of standing out through bold, human-centric marketing approaches amidst the AI-dominated landscape.Creating Community and Awe: He illustrates the power of building shared experiences to cultivate c...2025-03-1950 min