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Justin Deese | Home Service Industries
Shows
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
131 | PHCC San Diego Recap and why 2026 is already moving fast
Show InformationEpisode Number: 131Date: February 09, 2026Duration: 36:27Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: podcast@JustinDeese.comGuest Contact InformationGuest: Kristen DeeseCompany: Virtual CFO for the TradesGuest Website: JustinDeese.comGift to listeners: N/ASummarySix weeks into 2026, Justin and Kristen Deese sit down to unpack a whirlwind start to the year—conference travel, frozen pipes, live podcasting at PHCC San Diego, and a ma...
2026-02-09
36 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
130 | Why Comparing Your Numbers Is Holding You Back (And What to Focus on Instead)
Show InformationEpisode Number: 130Date: February 02, 2026Duration: 10:50Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: podcast@JustinDeese.comSummaryToo many business owners are busy, exhausted, and frustrated—yet still falling short of their goals. In this episode of the Freedom Blueprint Podcast, Justin Deese breaks down a critical leadership mistake: confusing goals with priorities.Justin explains why comparing your numbers to other businesses is dangerous, how different accounting methods skew benchmarks, and why progress—not comparison—is the...
2026-02-02
11 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
128 | Owning Your Business Isn’t Fun Anymore? This Is How You Fix It in 2026
Show InformationEpisode Number: 128Date: January 19, 2026Duration: 08:13Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: podcast@JustinDeese.comSummaryWhen was the last time owning your business was actually fun?In this solo episode of the Freedom Blueprint Podcast, Justin Deese kicks off 2026 with an honest conversation most business owners avoid — burnout. Not the kind caused by laziness or failure, but the kind that comes from being strong for too long.Justin challenges the idea th...
2026-01-19
09 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
124 | Nobody Wants to Work? Let’s Talk About the Real Leadership Problem
Show InformationEpisode Number: 124Date: December 22, 2025Duration: 18:07Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: podcast@JustinDeese.comGuest Contact InformationGuest: Kate HendricksonContact: kate@justindeese.comWebsite: kate-hendrickson.comAdditional Co-Host: Kristen DeeseContact: kristen@kristendeese.comWebsite: kristendeese.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese is joined by Kristen Deese and Kate Hendrickson for a behind-the-scenes conversation...
2025-12-22
18 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
120 | Then vs. Now: The Shift in Contractor Mindset with Justin and Janeen Norquist (Live at Service World Expo 2025)
Show InformationEpisode Number: 120 Date: Nov 28, 2025 Duration: 32:16Host Contact InformationHost: Justin Deese Website: JustinDeese.com Email: podcast@JustinDeese.comGuest Co-Host: Kristen DeeseWebsite: KristenDeese.comGuest Contact InformationGuests: Justin & Janeen Norquist Company: Just In Time Heating, Air Conditioning & Plumbing Website: www.JustInTimeHeroes.com Emails: • Justin – Justin@JustInTimeHeroes.com • Janeen – Janeen@JustInTimeHeroes.comEpisode DescriptionThe contracting world has changed — fast. In this ep...
2025-11-28
33 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
117 | Nine Women, One Canyon: The Hiking Tribe’s 32-Mile Grand Canyon Gauntlet (Live at Service World Expo 2025)
Show Information Episode Number: 117Recorded at Service World Expo (October 2025) Date: November 11, 2025 Duration: 23:52Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact Information Guest: “The Hiking Tribe” (3 of the 9 women) — Kim Martin, Kristen Deese, and Company: Various (women from the trades)Summary Recorded live at Service World Expo 2025, Justin and guest co-host Kristin Deese sit down with three members of a nine-woman “Hiking Tribe” who tackled the Grand Cany...
2025-11-25
24 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
115 | The Hidden ROI of Events: What 2026 Will Demand from Your Business
Show Information Episode Number: 115 Date: November 17, 2025 Duration: 30:10Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact InformationGuest: Kristin Deese Company: Virtual CFO for the Trades Guest Website: kristendeese.comSummaryIn this episode, Justin and Kristin recap a jam-packed travel season as new empty nesters, hitting major industry events like Pantheon, The Wealthy Plumber Hurrah, Vertical Track, Resideo, and Service World Expo. They share real-world stories...
2025-11-17
31 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
112 | From First Ring to Final “Yes”: Educate-First Sales for HVAC/Plumbing with Kristen Deese
Show InformationEpisode Number: 112 Date: October 27, 2025 Duration: — 52:00Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact InformationGuest: Kristen Deese (Virtual CFO for the Trades) Company: Virtual CFO for the Trades Guest Website: — kristendeese.comSummaryJustin and Kristen break down a practical, no-pressure sales process for home services—from the first CSR touch to in-home presentation, financing, objections, and follow-up. The throughline: educate first, be intentional, and al...
2025-10-27
52 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
103 | From Local to Legendary: Marketing Secrets with Wizard of Ads’ Ryan Chute
Show InformationEpisode Number: 103 Date: August 25, 2025 Duration: 38:41Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Ryan Chute Company: Wizard of Ads Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his jour...
2025-08-25
38 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
100 | One Hundred Episodes In: What It Really Takes to Launch, Grow, and Stick With a Podcast
Show InformationEpisode Number: 100Date: August 11, 2025Duration: 37:04Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest Contact InformationGuest: Kristen DeeseCompany: Virtual CFO for the TradesGuest Website: KristenDeese.comSummaryIn this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedom Blueprint Podcast. They reflect on the journey from concept to consistent weekly content, sharing honest insights about the wins, t...
2025-08-11
37 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
99 | From Contractor’s Kid to Marketing Powerhouse: McKena Harless’ True North Strategies for Growth
Show Information Episode Number: 99Date: August 4, 2025Duration: 40:06Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: McKena Harless Company: True North Strategies Guest Website: PickTrueNorth.com SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese is joined by McKena Harless, founder of True North Strategies. McKena shares her journey of growing up in the trades, learning the family HVAC business from the inside out, a...
2025-08-04
40 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
97 | You Can’t Lead Without Letting Go: Empowering Others to Lead When They're Not in Charge with Kristen Deese
Show Information Episode Number: 97Date: July 21, 2025Duration: 39:21Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Kristen Deese Company: Virtual CFO for the TradesGuest Website: KristenDeese.comSummaryIn this powerful and personal episode, Justin is joined by his wife and guest co-host, Kristen Deese, for a candid conversation about one of the biggest leadership blind spots: assigning responsibility without granting authority.Drawi...
2025-07-21
39 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
96 | The Evolution of ServiceTitan: A Success Story with Ara Mahdessian the Co-Founder and CEO of Service Titan
Show Information Episode Number: 96Date: July 14, 2025Duration: 34:21Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Ara MahdessianCompany: Service TitanGuest Website: www.ServiceTitan.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Ara Mahdessian, co-founder and CEO of Service Titan. They discuss the evolution of Service Titan from its inception to becoming a publicly traded company, the importance of lea...
2025-07-14
34 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
95 | From Fired to Fortune: The Resilient Rise of Anchor Heating and Air with Stephanie Postell
Show Information Episode Number: 95Date: July 7, 2025Duration: 43:45Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Stephanie PostellCompany: Anchor Heating & AirWebsite: https://anchorheatingandair.comTikTok: @anchorheatingandairLLCFacebook: Anchor Heating and Air LLCPersonal Contact: spostell@anchorheatingandair.comSummaryIn this inspiring episode of the Freedom Blueprint podcast, host Justin Deese sits down with Stephanie Postell, co-founder of Anchor...
2025-07-07
47 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
94 | Don’t Wing It: Why Systems Matter- Justin & Kristen Deese
Show Information Episode Number: 94 Date: June 30, 2025 Duration: 41:14Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Co-Host Contact Information Guest Co-Host : Kristen Deese Company: Virtual CFO Guest Co-Host Website: www.KristenDeese.com Guest Co-Host Email: Kristen@KristenDeese.comSow The Land: https://www.youtube.com/c/SowtheLandSummary In this episode, Justin and Kristen Deese reflect on their first experience raising 50 meat chickens on t...
2025-06-30
41 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
93 | From Burnout to Buyout: How Chris Gist Built & Sold a Service Business in 3 years
Show Information Episode Number: 93Date: July 23, 2025Duration: 27:29Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Chris GistCompany: Paradise Home ServicesGuest Website: www.ParadiseHomeServices.comGuest Email: Chris.Gist@ParadiseHomeServices.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese and his business partner Chris Gist discuss their journey in entrepreneurship, touching on personal insights, the importance of freedo...
2025-06-23
27 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
92 | Beyond the Buzzwords: Real Talk on Tariffs, Recession, and Home Services with Jimmy Speyer
Show Information Episode Number: 92Date: June 16, 2025Duration: 33:25Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Jimmy Speyer Company: Glass HouseGuest Website: GlassHouse.bizSummaryIn this episode, Justin Deese and Jimmy Speyer discuss the current economic climate and its implications for home service businesses. They explore the concept of recession preparedness, emphasizing the importance of measuring key performance indicators, understanding customer acquisition costs, and the...
2025-06-16
33 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
91 | Leading with Purpose: Discover Your Leadership Style with Justin Deese
Show Information Episode Number: 91Date: June 9, 2025Duration: 20:15Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comSummaryIn this episode of the Freedom Blueprint podcast, Justin Deese discusses the complexities of leadership, emphasizing the importance of understanding different leadership styles. He explores the four core styles: visionary, democratic, coaching, and commanding, detailing their strengths and weaknesses. Justin encourages leaders to identify their own style and adapt it to meet the needs of their teams, highlighting the significance of ali...
2025-06-09
20 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
90 | Live from the Power Profit Workshop: Rebranding Success: The Story of Jolly Goat Garage Doors
Show Information Episode Number: 90Date: June 2, 2025Duration: 13:31Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Jeff GabelsbergCompany: Jolly Goat Garage DoorsGuest Website: https://jollygoatgaragedoors.com/SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese interviews Jeff, the owner of Jolly Goat Garage Doors, discussing the evolution of the garage door industry, the importance of branding, and the unique market opportunities in small...
2025-06-02
13 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
89 | Power Profit Workshop Recap and key takeaways with Kristen Deese
Show Information Episode Number: 89Date: May 26, 2025Duration: 28:09Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Kristen DeeseCompany: Virtual CFOGuest Website: www.KristenDeese.comGuest Co-Host Email: Kristen@KristenDeese.comGlassHouse https://www.glasshouse.biz/NorthStar Marketing https://www.picktruenorth.com/CES https://www.trustces.com/PowerSelling Pros https://powersellingpros.com/Wealthy Plumber https://www.skool...
2025-05-26
29 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
88 | Escape the Marketing Money Pit: Transform Leads into Revenue with Sam Preston
Show InformationEpisode Number: 88Date: May 19, 2025Duration: 26:40Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuestSam PrestonContact: Sam@ServiceScalers.com Website: www.ServiceScalers.comSummaryIn this episode of the Freedom Blueprint podcast, Justin Deese speaks with Sam Preston from Service Scalers about the intricacies of digital marketing in the home service industry. They discuss the importance of customer acquisition, the role of AI in marketing, an...
2025-05-19
26 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
87 | Building Relationships: The Power of Networking and Collaboration in Service Industries: Rory Krueger
Show Information Episode Number: 87Date: May 12, 2025Duration: 36:24Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Rory KruegerCompany: Krueger Heating Cooling and Geothermal Guest Website: www.callkrueger.comSummaryIn this episode of the Freedom Blueprint podcast, Justin Deese welcomes back Rory Krueger to discuss insights from the recent Service Nation Boston Summit and strategies for preparing HVAC businesses for the busy season. Rory emphasi...
2025-05-12
36 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
86 | Unlocking Success: How Live Video Tech Transforms Home Services with James Hatfield
In this episode of the Freedom Blueprint podcast, Justin Deese interviews James Hatfield from LiveSwitch, exploring his journey from home services to technology innovation. James shares insights on how LiveSwitch is revolutionizing the home services industry with live video technology, enhancing customer experience, and improving operational efficiency. He discusses the importance of philanthropy, entrepreneurship programs for incarcerated individuals, and the future of staffing solutions in the industry. The conversation emphasizes the significance of building trust through video communication and networking on platforms like LinkedIn.TakeawaysJames Hatfield transitioned from home services to...
2025-05-05
39 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
85 | From Family to Fortune: How We Scaled Our HVAC Business to $9M - The Untold Journey with Aaron Ruddick
Show Information Episode Number: 85Date: April 28, 2025Duration: 32:22Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Aaron RuddickContact: Aaron@reliablecomfort.comSummaryIn this episode of the Freedom Blueprint podcast, Justin Deese interviews Aaron Ruddock, who shares his journey from starting in the HVAC industry to venturing into garage solutions. Aaron discusses the challenges and growth of his family-run HVAC business, the importance of leadership and strateg...
2025-04-28
34 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
84 | Unlock Your Revenue Potential: Secrets from Power Selling Pros for Plumbing & HVAC Success! with Brigham Dickinson
Show Information Episode Number: 84Date: April 21, 2025Duration: 42:19Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Brigham DickinsonCompany: Power Selling ProsGuest Website: PowerSellingPros.comGift to listeners: Download a FREE Happy Call Script text the word HAPPY to 385-247-3714SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese speaks with Brigham Dickinson, CEO and founder of Power Selling Pros. T...
2025-04-21
46 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
83 | New Ventures: Partnerships and Growth with Joe Strittmatter
Show InformationEpisode Number: 83Title: New Ventures: Partnerships and Growth with Joe StrittmatterDate: April 14, 2025Duration: 41:58Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest: Joe StrittmatterContact: joestrittmatter1301@gmail.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Strittmatter, who shares his journey from growing up in the plumbing and HVAC industry to successfully transitioning his business through various challenges, including the 2009 housing crisis. Joe discusses the i...
2025-04-14
44 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
82 | The Profit Blind Spot: What's Really Killing Your Bottom Line with Kristen Deese
Show Title: The Profit Blind Spot: What’s Really Killing Your Bottom LineShow Information Episode Number: 82Date: April 7, 2025Duration: 37:56Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Kristen Deese Company: Virtual CFOGuest Website: KristenDeese.comGift to listeners: Cost of A New Hire Calculator- Email Kristen@KristenDeese.comPowerProfitWorkshop.comSummaryIn this episode of the Freedom B...
2025-04-07
39 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
81 | Building a Vision-Driven Team: Levi Torres on Leadership, Growth, and Empowering Success
Building a Vision-Driven Team: Levi Torres on Leadership, Growth, and Empowering SuccessShow Information Episode Number: 81 Date: March 31, 2025 Duration: 35:50 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact InformationGuest: Levi Torres Contact: levi@high5plumbing.com Website: High5Plumbing.comWorkshop Information Website: PowerProfitWorkshop.comSummary In this insightful episode of the Freedom Blueprint Podcast, host Justin Deese converses with...
2025-03-31
36 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
80 | Hunting vs. Farming: A Marketing Perspective with Rich Harshaw
Show InformationEpisode Number: 80Date: March 24, 2025Duration: 30:09.687Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest: Rich HarshawCompany: Level 10 ContractorWebsite: www.Level10contractor.comEmail: rich@level10contractor.comPodcast Link: https://podcasts.apple.com/us/podcast/the-level-10-contractor-daily-podcast/id1477623969SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese speaks with Rich Harshaw from Level 10 Contractor about effective marketing strategies for contractors. They discuss the importance...
2025-03-24
33 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
79 | Do Business Owners Need to Know How to do Everything? with Kristen & Justin Deese
Show InformationEpisode Number: 79Date: March 17, 2025Duration: 31:33Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comCo Host Contact InformationCo Host: Kristen Deese The Virtual CFO for the TradesWebsite: www.KristenDeese.comContact: Kristen@KristenDeese.comLIVE '25 REGISTRATION: Power Profit WorkshopSummaryIn this episode of the Freedom Blueprint podcast, the hosts discuss the common misconception that business owners must know how to do every task within their bu...
2025-03-17
32 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
78 | Navigating Tariffs: A guide for Home Service Businesses
Show InformationTitle: Navigating Tariffs: A guide for Home Service BusinessesEpisode Number: 78Date: March 15, 2025Duration: 13:39Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comPowerProfitWorkshop.comSummaryIn this conversation, Justin Deese discusses the implications of new tariffs on the home service industry, outlining both the challenges and opportunities they present. He breaks down the effects of tariffs on costs, suppliers, and profit margins, while also providing actionable strategies for business owners to navigate these changes...
2025-03-15
14 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
77 | From Struggles to Success: Jered Williams Plumbing Journey
Show InformationEpisode Number: 77Date: March 10, 2025Duration: 40:19Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest Contact InformationGuest: Jered Williams The Wealthy PlumberWebsite: www.wealthyplumber.comContact: www.skool.com/wealthyplumber/aboutLIVE '25 REGISTRATION: Power Profit WorkshopSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Jered Williams, a successful plumbing entrepreneur, who shares his journey from struggling in high school to building a thrivin...
2025-03-10
36 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
76 | Strategies for Managing Underperforming Team Members with Justin Deese
Show InformationEpisode Number: 76Date: March 3, 2025Duration: 19:42Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comLIVE '25 REGISTRATION: Power Profit WorkshopSummaryIn this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of empowering leaders in the home service industry. He emphasizes the need to address underperforming team members through effective hiring practices, setting clear goals, and maintaining regular check-ins. The conversation highlights the significance of creating a supportive environment for team members to thrive and th...
2025-03-03
21 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
75 | From Mindset to Millions: Unleashing Growth in Home Services with Kristen and Justin Deese
Show InformationEpisode Number: 75Date: February 24, 2025Duration: 40:19Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comCo Host Contact InformationCo Host: Kristen Deese The Virtual CFO for the TradesWebsite: www.KristenDeese.comContact: Kristen@KristenDeese.comLIVE '25 REGISTRATION: Power Profit WorkshopSummaryIn this episode of the Freedom Blueprint podcast, hosts discuss the importance of mindset in business growth, the challenges of financial management, and the role of technolog...
2025-02-24
40 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
74 | Building a Brand: The Story of My Guy Plumbing with Ryan Matthews
LIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 74Date: February 17, 2025Duration: 37:40.31Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest: Ryan MatthewsCompany: My Guy PlumbingWebsite: www.myguyplumbingnj.comContact: Ryan@myguyplumbingnj.comFacebook: https://www.facebook.com/ryan.matthews.50552SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese interviews Ryan Matthews, the owner of My Guy Plumbing. Ryan shares his journey from car...
2025-02-17
40 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
73 | Revolutionizing Home Services with Jimmy Speyer with Glass House
LIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 73Date: February 10, 2025Duration: 28:10.688Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest: Jimmy SpeyerCompany: Glass HouseWebsite: www.Glasshouse.bizContact: jimmy@glasshouse.bizSummaryIn this episode, Justin Deese interviews Jimmy Speyer, CEO of Glasshouse, a digital door knocking platform designed to help home service businesses proactively acquire customers. They discuss the challenges of traditional marketing methods in...
2025-02-10
30 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
72 | Unlocking Business Success: A Workshop for Entrepreneurs with Justin and Kristen Deese
LIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 72Date: February 3, 2025Duration: 22:31.512Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comCo Host Contact InformationCo Host: Kristen DeeseWebsite: www.KristenDeese.comContact: Kristen@KristenDeese.comLIVE '25 REGISTRATION https://pages.virtualcfoforthetrades.com/live-25SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese and his wife Kristen discuss the launch of a new works...
2025-02-03
24 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
71 | Unlock Business Success: The GAME-Changing Strategy Revealed: Justin Deese
LIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 71Date: January 27, 2025Duration: 27:17Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comFree Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebookSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese discusses the importance of setting goals and having a plan to achieve them. He introduces the acronym 'GAME' wh...
2025-01-27
23 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
70 | Is trust important in Leadership: Justin Deese
LIVE '25 REGISTRATION: Power Profit WorkshopShow Information Episode Number: 70 Date: January 20, 2025 Duration: 27:17 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese explores the critical role of trust in leadership. He discusses the current state of trust in society, the co...
2025-01-20
28 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
69 | Mastering Goal Setting for a Successful 2025: Justin Deese
LIVE '25 REGISTRATION: Power Profit WorkshopShow Information Episode Number: 69 Date: January 13, 2025 Duration: 20:11 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook: www.FreedomBluePrintPodcast.com/ebook SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of goal setting for 2025. He emphasizes the need for written goals, accountability, and a balanced approach to personal and professional aspirations. The conversation covers various types of go...
2025-01-13
21 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
68 | Crushing 2025: A New Year’s Kickoff: Justin Deese
Show Information Episode Number: 68 Date: January 6, 2025 Duration: 23:36 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook: www.FreedomBluePrintPodcast.com/ebook SummaryIn this episode, Justin Deese welcomes the new year, reflecting on personal and family experiences over the holidays while emphasizing the importance of setting and reviewing goals for 2025. He discusses the significance of being proactive in life, learning from past experiences, and the necessity of writing down goals to...
2025-01-06
24 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
67 | Mastering Your Day: The Art of Routine: Justin Deese
Show Information Episode Number: 67 Date: December 30, 2024 Duration: 21:42 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comSummaryIn this episode, Justin Deese discusses the significance of owning your day through intentional routines and goal setting, especially as the new year approaches. He emphasizes the importance of having a structured daily routine to enhance productivity, reduce stress, and achieve personal goals. By being intentional with time and planning, individuals can take control of their lives rather than letting th...
2024-12-30
21 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
66 | Unlock Growth in 2025: Mastering Marketing with Crystal Williams from Lemond Seed Marketing
Show Information Episode Number: 66 Date: December 23, 2024 Duration: 48:06 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact Information Guest: Crystal Williams Company: Lemon Seed Email: Crystal@LemonSeedMarketing.com Guest Website: www.LemonSeedMarketing.com Lemon Seed Conference 2025Summary In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Hea...
2024-12-23
48 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
65 | From Pipe Dream to Pay Day: Avoiding the Biggest Mistakes in Selling Your Home Service Business: Justin Deese
Show Information Episode Number: 65Date: December 16, 2024Duration: 17:30Host InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comFREE EBOOK: FreedomBlueprintPodcast.com/eBookSummaryIn this episode of the Freedom Blueprint podcast, host Justin Deese discusses his new eBook, 'From Pipe Dream to Pay Day,' which focuses on the essential steps and common mistakes to avoid when selling a home service business. He emphasizes the importance of preparation, understanding the selling process, and managing expectations. Justin also shares...
2024-12-16
17 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
64 | The Hidden Costs of Hiring Technicians with Guest Co-Host Kristen Deese the Virtual CFO of the Trades
Show Information Episode Number: 64Date: December 9, 2024Duration: 31:24Host InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Co-Host Info: Kristen DeeseGuest Company:Virtual CFO for the TradesGuest Contact: Kristen@KristenDeese.comGuest Website: www.KristenDeese.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese and his wife Kristen discuss the challenges of running a home service business, particularly focusing on the costs associated with hiring tech...
2024-12-09
31 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
63 | Navigating Life as Entrepreneurial Kids: Deese Family; Addy, Zack, & Kristen
Show InformationEpisode Number: 63Date: December 2, 2024Duration: 29:31 Guest Contact InformationGuest: Addy & Zack DeeseHost Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comCo Host Contact InformationCoHost: Kristen Deese Website: KristenDeese.comContact: Kristen@KristenDeese.comSummaryIn this episode of the Freedom Blueprint podcast, host Justin Deese engages in a heartfelt conversation with his family Kristen, Addy, and Zack about the uniq...
2024-12-02
29 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
62 | The Rise of Ryno: Transforming Digital Marketing in Home Service with Chris Yano
LIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 62Date: November 25, 2024Duration: 55:14 Guest Contact InformationGuest: Chris YanoCompany: Ryno Strategic Guest Website: https://rynoss.com/Podcast Host of: To The Point- Home Service Podcasthttps://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.com SummaryIn this episode of the Freed...
2024-11-25
56 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
61 | Are leaders born or are they made?| The Leadership Debate Unveiled: Justin Deese
Show InformationEpisode Number: 61Date: November 18, 2024Duration: 23:54Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comSummaryIn this episode of the Freedom Blueprint podcast, host Justin Deese explores the age-old question of whether leaders are born or made. He discusses the importance of leadership in today's world, particularly in the context of the gig economy and the increasing options available to individuals. Deese outlines various traits that contribute to effective leadership, such as charisma, confidence, emotional inte...
2024-11-18
23 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader
60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader Show InformationEpisode Number: 60Date: November 11, 2024Duration: 31:37Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.com Guest Contact InformationGuest: Levi TorresCompany: High 5 PlumbingGuest Contact: Levi@High5Plumbing.comGuest Website: www.High5Plumbing.comSummaryIn this episode of the Freedom Bluepr...
2024-11-07
31 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
59 | Recapping Service World: Key Takeaways and Insights with Kristen Deese
Show Information Episode Number: 59Date: November 4, 2024Duration: 45:00Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comCo-Host Contact InformationCo-Host: Kristen DeeseCompany: Virtual CFO for the tradesGuest Contact: Kristen@KristenDeese.comGuest Website: www.KristenDeese.comService Nation: Michael Rudowitzmrudowitz@ServiceNation.comwww.ServiceNation.comSummaryIn this episode of the Freed...
2024-11-04
45 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
58 | From $450K in Debt to Industry Leader: Joe Crisara’s Roadmap to Success
Show Information Episode Number: 58Date: October 28, 2024 Duration: 41:16Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Joe CrisaraGuest Contact: Joe@ServiceMVP.comGuest Website: www.ServiceMVP.com...
2024-10-28
41 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
56 | How to Identify and Solve Operational Issues: Kristen Deese the Virtual CFO for the trades
Show Information Episode Number: 56Date: October 14, 2024Duration: 26:36Host InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comEpisode Guest InfoGuest: Kristen DeeseGuest Company:Virtual CFO for the TradesGuest Contact: Kristen@KristenDeese.comGu...
2024-10-14
26 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
55 | Building a Bench: Strategies for Proactive Recruiting in Home Services with Ryan Englin from Core Matterss
Show Title: Building a Bench: Strategies for Proactive Recruiting in Home Services with Ryan Englin from Core MattersEpisode Number: 55Date: October 7, 2024 Duration: 29:05Host: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Ryan EnglinGuest Company: Core MattersCompany Website: corematters.comPod...
2024-10-07
29 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
54 | Culture Matters: Lessons on Leadership and Team Building with Chris Gist
Episode Number: 54Date: September 30, 2024Duration: 32:21Host: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Chris GistGuest Company: Paradise Home ServicesGuest Contact: Chris.Gist@ParadiseHomeServices.comGuest Website: www.ParadiseHomeServices.comSummaryIn this e...
2024-09-30
32 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
53 | The Revenue-Generating Potential of CSRs: The Power Selling Pros Way with Brigham Dickinson
Show Information Episode Number: 53Date: 9/23/2024Duration: 37:43Host: Justin DeeseHost Contact: JustinDeese.comGuest: Brigham DickinsonCompany: Power Selling Pro'sWebsite: www.PowerSellingPros.comDemo: https://powersellingpros.com/schedule-coaching/Booked By Power Selling ProsWebsite: www.Bookedbypsp.comDemo: https://www.bookedbypsp...
2024-09-23
37 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
52 | Celebrating One Year of Freedom Blueprint with Justin Deese
Show InformationJustin Deesewww.JustinDeese.comJustin@JustinDeese.comService World Promo Discount Code: FREEDOM24SummaryIn this special 52nd episode of the Freedom Blueprint Podcast, Justin Deese celebrates the podcast's one-year anniversary. Reflecting on the journey, he shares the significant moments and achievements over the past year, from partnering with Leap Partners to personal milestones such as his alcohol-free journey and numerous speaking engagements...
2024-09-17
22 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
51 | The Power of Social Media in Elevating Your Recruiting Game with Guest Derek Cormier
Episode Number: 51Date: September 9, 2024Duration: 41:50Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest: Derek CormierCompany: Climate ExpertsWebsite: https://www.climateexpertsac.com/Facebook: https://www.facebook.com/climateexpertsacTikTochttps://www.tiktok...
2024-09-09
41 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
50 | The Path to HVAC Excellence: Chris Michel’s Leadership Journey
Episode Number: 50Date: September 2, 2024Duration: 44:14Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Chris Michel Guest Contact: cmichel@servicenation.comSpecial Offer: $100 Off Service World Tickets use Promo Code FREEDOM24Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down w...
2024-09-02
44 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
49 | AI in Action: How Modern Technology is Revolutionizing Plumbing and HVAC| with Guest Brad Scruggs with ZyraTalk
Episode Number: 49Date: August 26, 2024Duration: 33:28Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest: Brad ScruggsWebsite: ZyraTalk.comSummaryIn this exciting episode of the Freedom Blueprint Podcast, host Justin Deese chats with Brad Scruggs about the transformative power of AI in the home service industry. They explore how AI is revolutionizing business operations by automating tasks, increasing efficiency, and capturing missed calls to enhance revenue. Listen in to discover practical AI applicat...
2024-08-26
33 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
48 | Culture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home Services
Culture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home ServicesEpisode Number: 48Date: August 19, 2024Duration: 27:36Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Nicole DeLisle
2024-08-19
27 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
47 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 2
47 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 2Episode Number: 47 Date: August 12, 2024Duration: 20:11 Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.com Co-Host: Kristen Deese Website: KristenDeese.comContact: Kristen@KristenDeese.com
2024-08-12
20 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
46 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 1
46 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 1Episode Number: 46Date: August 8, 2024Duration: 23:32Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comCo-Host: Kristen DeeseWebsite: KristenDeese.comContact: Kristen@KristenDeese.comSummar...
2024-08-05
23 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
45 | Private Equity and its Impact on Home Services with Patrick Ritter with Leap Partners
Private Equity and itsImpact on Home Services with Patrick Ritter with Leap PartnersEpisode Number: 45Date: July 29, 2024Duration: 24:01Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Patrick RitterWebsite: theleappartners.com
2024-07-29
24 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
44 | How Tersh Blissett Built Two Competing HVAC Companies in One Market: Secrets to Success, Innovation, and Leadership in the HVAC Industry
Episode Number: 44 Date: July 23, 2024Duration: 1:32:04Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Tersh Blissett Website: Service Emperor https://www.servicebusinessmastery.com/SummaryIn this episode, Justin Deese converses with Tersh Blissett, an accomplished entrepreneur in the HVAC industry. Tersh shares his journey from joining the Air Force and working i...
2024-07-22
1h 32
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
43 | Empowering the Next Generation: Donnie Hornback on Succession and Success
Episode Number: 43Date: July 15, 2024Duration: 33:02Host: Justin DeeseContact: Justin@JustinDeese.comWebsite: www.JustinDeese.comGuest: Donnie HornbackWebsite: www.hornbackplumbing.comSummary:In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Donnie...
2024-07-15
33 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
42 | Empowering Contractors: a sneak peek into Service World Expo 2024 with Tom Peregrino
Episode Number: 42Date: July 8, 2024Duration: 37:28Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Tom PeregrinoWebsite: https://www.serviceworldexpo.com/SummaryIn this exciting episode of Freedom Blueprint Podcast, Justin Deese sits down with Tom Peregrino, the President of Service Nation, to delve into the transformative potential of...
2024-07-08
37 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
41 | Debunking Common Accounting Myths in the Home Service Industry with Kristen Deese | Accounting for Plumbing, HVAC, Electrical, and other Home Services
Debunking Common Accounting Myths in the Home Service Industry with Kristen Deese| Accounting for Plumbing, HVAC, Electrical, and other Home ServicesEpisode Number: 41Date: July 1, 2024Duration: 24:20Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comCo-Host : Kristen Deese
2024-07-01
24 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
40 | Building an Empire: How Tommy Mello Overcame Adversity to Achieve Greatness
LIVE '25 REGISTRATION: Power Profit WorkshopBuilding an Empire: How Tommy Mello Overcame Adversity to Achieve GreatnessEpisode Number: 40Date: June 24, 2024Duration: 1:03:32Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Tommy MelloWebsite: www.TommyMello.comSummaryIn this episode, I sit down with the dynamic Tommy Mello, a seasoned entrepreneur in the garage door industry. We dive deep into Tommy’s journey from hard beginnings to creating a multi-million dollar business. Tommy shares key...
2024-06-24
1h 04
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
38 | From the Ground Up: Building Success in HVAC with Philip Ferrara
38 | From the Ground Up: Building Success in HVAC with Philip FerraraShow NotesEpisode Number: 38 Date: June 10, 2024Duration: 35:24Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.comGuest: Philip Ferrara Company: Liberty AirWebsite: www.libertyairac.comSummary
2024-06-10
35 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
37 | Beyond the Toolbox: How VR is Changing Trades Training
Episode Number: 37Episode Title: Beyond the Toolbox: How VR is Changing Trades TrainingDate: June 3, 2024Duration: 24:57Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Dan Clapper Guest Website: www.interplaylearning.comSummaryIn this engaging episode of the Freedom Blueprint Podcast, host Justin Dees...
2024-06-03
27 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
36 | Transforming Challenges into Opportunities: Secrets from a Home Service Leader
Episode Number: 36Title: Transforming Challenges into Opportunities: Secrets from a Home Service LeaderDate: May 27, 2024Duration: 31:26Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comSummaryIn this invigorating episode, Justin Deese discusses the transformative power of ride-alongs in the home service industry, focusing on creating lasting customer relations and strengthening team dynamics. Dive into...
2024-05-27
31 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
35 | Cool Success: Brandon Brown on Mastering the Highs and Lows of HVAC Entrepreneurship
Podcast Episode Title: Cool Success: Brandon Brown on Mastering the Highs and Lows of HVAC EntrepreneurshipEpisode Number: 35Date: May, 20, 2024Duration:Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Brandon BrownGuest Contact info: Brownhvac@gmail.comURL to get the book: https://www.brownsheatingair.com/brandon-brownSummaryBrandon Brown, author of the book 'C...
2024-05-20
28 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
34 | Future-Proof Your Plumbing or HVAC Business with Smart Legal Moves with Scott Reid
Podcast Episode Title: Shatterproof Your Business with Scott ReidEpisode Number: 34Date: May 13, 2024Duration: 26:32Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Scott ReibWebsite: www.Reiblaw.com/FreedomIn this transformative episode, join Justin Deese a...
2024-05-13
28 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
33 | Six Weeks of Discovery: From Summit Insights to Leadership Lessons with Kristen Deese
Six Weeks of Discovery: From Summit Insights toLeadership LessonsEpisode Number: 33Date: May 6, 2024Duration: 22:22Host: Justin DeeseContact Info: Justin@JustinDeese.comCo-Host Kristen DeeseContact Info: Kristen@GCBCoaching.com Introduction:In today’s episode, come join us by the ‘fireside’ as Kristenand I share our recent adventures and some unexpected turns during our spring break trip to Texas. You'll hear all abo...
2024-05-06
22 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
32 | Partnering with Private Equity: A New Vision for Private Equity in Home Services with John Cerasuolo from Leap Service Partners
Podcast Episode Title: Partnering with Private Equity: A New Vision for Private Equity in Home Services with John Cerasuolo from Leap Service PartnersEpisode Number: 32Date: April 29, 2024Duration: 36:41Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: John CerasuoloEmail: john.cerasuolo@theleappartners.comWebsite: Leapservicepartners.com
2024-04-29
36 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
31 | Focus on Success: Thriving in Business with ADHD
Podcast Episode Title: Focus on Success: Thriving in Business with ADHDEpisode Number: 31Date: April 22, 2004Duration: 29:07Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese discusses how ADHD can be a superpower in the entrepreneurial world. He shares h...
2024-04-22
29 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
30 | Marketing Mastery with Crystal Williams of Lemon Seed Marketing: Transforming HVAC and Plumbing Brands
Podcast Episode Title: Squeezing Success: The Lemon Seed Marketing JourneyEpisode Number: 30Date: April 15, 2004Duration: 31:17Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Crystal WilliamsWebsite: https://www.lemonseedmarketing.com/SummaryIn this episode of the Freedom Blueprint Po...
2024-04-15
31 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
28 | Support Systems for Success: Harnessing Teamwork in Business | Insights from Dan Dowdy's Journey
Title: From Vision to Victory: Dan Dowdy's Journey of DedicationEpisode Number: 28Date: April 1, 2024Duration: 46:08Host: Justin Deese- Justin@JustinDeese.comGuest: Dan Dowdy- Dan@Builtforthetrades.comSummaryIn this episode, Justin Deese and Dan Dowdy discuss the importance of dedication and determination in both life and business. They explore Dan's journey in the trades and his transition to coaching with...
2024-04-01
47 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
27 | Peak Season Mastery: Equipping Your Home Service Team for Success
Episode Title: Peak Season Mastery: Equipping Your Home Service Team for SuccessEpisode Number: 27Date: March 25, 2024Duration: 26:29Host: Justin DeeseContact: Justin@JustinDeese.com SummaryIn this episode, Justin Deesediscusses the blueprint to thrive and how to set your team up for success. He shares a personal story about a driving test to highlight the importance of leadership in ensuring the success o...
2024-03-25
26 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
26 | Beyond the Buyout: Navigating the New Wave of Private Equity in Plumbing & HVAC
Podcast Episode Title: Beyond the Buyout: Navigating the New Wave of Private Equity in Plumbing & HVACEpisode Number: 26Date: March 18, 2023Duration: 29:10Host: Justin DeeseContact: Justin@JustinDeese.comSummaryIn this episode, Justin Deese discusses the topic of private equity and shares his personal experience of selling his business to a private equity firm. He emphasizes the importance of transparency and maintaining company culture during the transition...
2024-03-18
28 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
25| RECAP Service Nation Eastern Summit
Freedom Blueprint Podcast Show NotesPodcast Episode Title: RECAP Service Nation Eastern Summit www.ServiceNation.com Episode Number: 25Date: March 11, 2024Duration: 33:08Host: Justin DeeseContact Info: Justin@JustinDeese.comCo-Host Kristen Deese Contact Info: Kristen@KristenDeese.comConnect @FreedomBlueprintPodcast
2024-03-11
34 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
24| The Reality of Running a Home Service Business: Myths vs. Facts
The Reality of Running a Home Service Business: Myths vs.Facts Episode Number: 24Date: March 4, 2024Duration: 29:01Host: Justin DeeseContact Info: Justin@JustinDeese.comConnect @FreedomBlueprintPodcastIntroduction:The episode titled "The Reality of Running a HomeService Business: Myths vs. Facts" hosted by Justin Deese, debunks common myths about the home service industry. Key points include the misconceptions a...
2024-03-04
29 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
22| Leading the Way: Mastering the 6 Key Principles of Leadership in Plumbing and HVAC
"Freedom Blueprint" Podcast Show NotesPodcast Episode Title: "Leading the Way: Mastering the 6 KeyPrinciples of Leadership in Plumbing and HVAC"Episode Number: 22Date: Feb. 19, 2024Duration: 26:58Host: Justin DeeseContact Info: justin@justindeese.comQuote: "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it...
2024-02-19
26 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
21 | Beyond the Blind Spot: Navigating Unseen Challenges in Leadership
Podcast Episode Title: Beyond the Blind Spot: Navigating Unseen Challenges in LeadershipEpisode Number: 21Date: February 12, 2024Duration: 22:34Host: Justin DeeseContact: justin@justindeese.comSummaryIn this episode, Justin Deese explores the concept of blind spots in leadership and personal life. He shares a personal story about a boat painting business that failed to offer additional...
2024-02-12
38 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
20 | Efficiency Unlocked: Guide to 10-Day Book Closing with Kristen Deese
Podcast Episode Title: 20 | Efficiency Unlocked: Guide to 10-Day Book Closing with Kristen DeeseEpisode Number: 20Date: February 5, 2024Guest: Kristen Deese, Virtual CFO- Kristen@gcbcoaching.comHost: Justin DeeseDuration: 21.07SummaryIn this episode, Justin Deese and Kristen Deese discuss the importance of closing your books in a timely manner. They explain the process of closing the books and why it is important f...
2024-02-05
21 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
19 | CRUSHING GOALS: Mastering Goal setting in Leadership
Show NotesPodcast Episode Title: CRUSHING GOALS: Mastering Goal Setting in LeadershipNumber: 18Date: January 29, 2024Duration: 28.15Host: Justin DeeseSummary In this episode of the Freedom Blueprint Podcast, host Justin Deese discusses the importance of goal setting and shares strategies for setting SMART goals. He explains that goals should be specific, measurable, achievable, relevant, and time-bound. Justin emphasizes the need for clear and specific goals, as well as the importance of breaking...
2024-01-29
22 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
18 | The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen Deese
"Freedom Blueprint" Podcast Show NotesPodcast Episode Title: The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen DeeseEpisode Number: 18Date: January 22, 2024Duration: 19.34Host: Justin DeeseGuest: Kristen Deese- KristenDeese.com or Kristen@gcbcoaching.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews his wife Kristen about her role as a virtual CFO for contractors. Kristen specializes...
2024-01-22
20 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
16 | ALWAYS Be Recruiting: Finding Top Talent in Today's Market
Podcast Episode Title: ALWAYS Be Recruiting: Finding Top Talent in Today's MarketDate: January 8, 2024Duration: 28 minutesHost: Justin DeeseIntroduction:Welcome and episode introduction by Justin Deese.Episode topic: ALWAYS Recruiting in the Home Service Industries.Are you struggling to find talent in today’s market?Intriguing facts to engage listeners:"85% of...
2024-01-08
28 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
14 | Strategic Marketing and the Power of Memberships - Jim Hinshaw
Did you know that women influence a staggering 84% of purchase decisions, highlighting the immense power of female-centric marketing in the home service industry? Jim Hinshaw, the dynamic VP of Sales at Service Nation Alliance, takes us behind the scenes of the heating, AC, and plowing contractor support world. Discover exclusive memberships, green maintenance tips, and the art of crafting that perfect incoming call script. As Jim underscores the value of smart spending and setting shared goals, he drops golden nuggets on harnessing women's buying power and savvy social media strategies. Plus, get a sneak peek...
2023-09-04
38 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
12 | Service Nation - Tom Peregrino
Unveiling Contractor Success: Service Nation Evolution! Join Justin Deese and special guest Tom Peregrino, President of Service Nation Alliance, as they explore how Service Nation's enhanced membership tiers, comprehensive SWOT analysis, and innovative technology are shaping the future for contractors. Discover the power of networking, tailored training, and practical insights to propel your contracting business. Don't miss out on upcoming events like Service World and collaborations with the Joseph Groves Foundation. Tune in for actionable advice and be the contractor of tomorrow! [00:00 - 08:39] Serv...
2023-08-14
44 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
11 | Top Takeaways from 9 Episodes with Successful Entrepreneurs - Part 2
Do you want to walk away with great nuggets that will help you be successful and avoid costly mistakes? In this second part of “Top Takeaways from 9 Episodes with Successful Entrepreneurs,” Justin Deese features conversations with amazing entrepreneurs who bring up topics such as retaining team members, the cost of bad hires, safeguarding against theft, and cultivating an effective and productive work culture. They also discuss about the importance of training your team, fine-tuning process and procedures, preparing for change in workflow as volumes increase, identifying red flags in the hiring process, investing in yo...
2023-08-07
28 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
10 | Top Takeaways from 9 Episodes with Successful Entrepreneurs - Part 1
Would you like to recap the powerful insights gained from the last 9 episodes? Join Justin Deese on this captivating podcast journey through 9 episodes featuring successful entrepreneurs sharing insights on standing out in a competitive market, sales mastery, and implementing learned knowledge. Valuable advice includes customer service, technology utilization, financial understanding, and strategic focus. Tune in for actionable tips on home services business growth! [00:00 - 06:45] Mastering the Art of Standing Out and Closing Sales [06:45 - 12:45] Harnessing Technology, Timing, and Financial Expertise for Business Success [12:46 - 18:59...
2023-07-31
30 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
06 | Cost of a bad hire - Kristen Deese
The cost of a bad hire goes from draining payroll taxes to the countless hours invested in searching, interviewing, and onboarding. Actual expenses alone can weaken even the most robust companies. Join host Justin Deese and his guest and also wife and Business Partner, Kristen Deese, a Certified Behavioral Consultant, Business Coach, Systems Genius, and CFO, as they share expert advice on spotting potential red flags during interviews, leveraging the power of open houses to optimize your hiring process, and conducting vital one-on-one meetings during probationary periods to swiftly address emerging issues.
2023-07-03
35 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
05 | Mindset Matters - Justin Deese
Are you ready to dominate the busy season in your HVAC business? This captivating podcast episode dives deep into the essential steps for success. Discover the power of an effective mindset, seamless communication, and strategic contingency planning. Unleash the potential of your team through unity, clear visions, and equipping them with the right tools. Learn how to lead with confidence, set expectations, fine-tune your business processes during the peak season, and more! Get ready to crush the peak season with actionable insights! ...
2023-06-26
30 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
04 | Living in Paradise - Chris Gist
What does it take to grow a business size by double every year, even in the face of a hurricane and the COVID-19 pandemic? Get ready to be inspired by the incredible story of Chris Gist and Justin Deese as they share their remarkable journey of triumph in the face of adversity, doubling their business size every year for three consecutive years, even amidst a hurricane and the pandemic. Join them on this episode of Freedom Blueprint Podcast as they reveal the secrets behind their success in the home service industry...
2023-06-19
24 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
03 | From Marine to Business Owner- Albert Rodriguez
In the face of challenges, Albert Rodriguez, a former Marine, embarked on an entrepreneurial journey. Overcoming financial setbacks caused by COVID-19, he built a thriving home service business with revenues of 1.5 million. Discover his secrets to success, from core values to leveraging limited resources, laser-focused marketing, and fostering a strong team environment. Prepare to be inspired and empowered by Albert's remarkable story![00:02 - 09:10] Unveiling the Path to Success
2023-06-12
27 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Trailer Episode
The Freedom Blueprint Podcast is a must-listen for home service businesses looking to succeed! Host Justin Deese shares his decades of knowledge, experience and helpful advice to help listeners build the business of their dreams. This Podcast will be featured weekly to share wins, losses and lessons learned on the journey of starting and running a business in the home services industry. From avoiding common mistakes to learning from each other's successes, this podcast provides practical tips and tricks to help you reach your goals. Tune in as we explore the ups and downs of this journey...
2023-05-26
04 min
When Your Business Partner is Your Spouse
Chapter 8 – Strong Body, Strong Mind
Kristen & Justin break down chapter eight of their book, When Your Business Partner is Your Spouse. On This Episode: Kristen explains how overwhelm and stress can compound between two partners in a business relationship. Learn some helpful stress coping tactics. Justin shares how he relieves his stress in a healthy way. Hear how your body can be easily confused with how to respond to stress. Justin unpacks the powerful impact of meditation. Discover the importance of awareness. Tweetable Quotes: "Balance myself first so that I can then support the rest." – Kristen Deese "Checking in with yourself is super im...
2020-06-01
00 min
When Your Business Partner is Your Spouse
Chapter 4 – Setting and Sticking to Clearly Defined Roles
Kristen & Justin break down chapter four of their book, When Your Business Partner is Your Spouse. On This Episode: Kristen & Justin discuss how spouses often get pulled into each other's ventures. Discover how to find your lane by identifying your strength. Learn the importance of recognizing what you don't know. Justin explains how, in business, owners often throw people into incorrect roles to try to fill a need quickly. Tweetable Quotes: "Just like on the road, if you don't stay in your lane, accidents are more likely to occur." – Justin Deese "You do you, and only you." – Kris...
2020-06-01
00 min
When Your Business Partner is Your Spouse
Chapter 2 – Vision
Kristen & Justin break down chapter two of their book, When Your Business Partner is Your Spouse. On This Episode: Justin shares why he thinks vision is the most vital aspect of a business. Kristen talks about the danger of saying "yes" to too much, too often. Justin and Kristen discuss how having a coach impacted their business. Learn about the eulogy exercise. Discover the importance of defining your ideal day. Tweetable Quotes: "If you don't know where you're going, any road will get you there." – The Cheshire Cat "You can make $100, not realizing it's costing you $150." – Justin Deese "Good coac...
2020-06-01
00 min