Shows
All Things MSPHow to Start an MSP in 2025 - Part 2 | EP121Starting an MSP? You’re not alone. In this second part of our MSP launch series, Justin Esgar and Eric Anthony dive deep into the real-world steps every new IT service provider needs to take—from deciding what to sell, how to price it, and how to get your first (and next) customer.We go beyond tech stacks and look at services that actually meet client needs, including essential help desk offerings, baseline security, and how to handle things like password managers, SOCs, and tiered offerings. We also talk strategy on avoiding the trap of bronze-silver-gold packages and why...2025-07-1532 min
All Things MSPHow to Start an MSP in 2025 - Part 1 | EP120In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into what it takes to start an MSP in today’s market—especially if you're entering the industry as a new provider, solo founder, or franchisee.From real conversations with aspiring MSPs to insights on market saturation, tech stack essentials (or lack thereof), and whether freedom or fortune should be your driver—this episode is loaded with practical, relatable advice for those navigating the early stages of their managed services journey.Key takeaways include:- Why new MSPs are po...2025-07-1235 min
All Things MSPMSPs: Stop Enabling These IT Mistakes - EP119Tired of clients who want premium IT services on a bargain basement budget? In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony dive into a fiery discussion about "cheap clients"—how to spot them, why they're dangerous to your MSP business, and when it's time to walk away. Using real-world examples (including a viral Facebook group post), they break down the risks of cutting corners on email security, shared inboxes, and outdated hosting strategies. They also share strategic tips for qualifying prospects and how to transition toward value-based services that protect your margins—and your sani...2025-07-0532 min
All Things MSPMSP Sites Still Say 2019—Why That Matters | EP 118Your MSP website might be driving prospects away—and you don't even know it. In this episode, Justin and Eric unleash some tough love as they dive deep into the most common (and damaging) website mistakes made by managed IT service providers. From outdated copyrights and broken graphics to mobile nightmares and confusing jargon, this episode is a wake-up call to MSPs still living in 2015 online.Whether you're too busy fighting client fires or just haven’t looked at your own homepage in years, you’ll get actionable insights that can immediately improve your site’s effectiveness—and your botto...2025-06-2445 min
All Things MSPThe PAX8 Scoop Snoop Didn’t Share | EP 117In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take you behind the scenes of PAX8 Beyond 2025 with a brutally honest debrief. From hilarious Snoop Dogg cameos to booth buzzword bingo, the duo dives deep into the event’s highlights—and lowlights.They break down the vendor obsession with AI, discuss how “agentic AI” may (or may not) help MSPs, and share a powerful team-building insight from a culture session that rocked Justin’s team. You’ll also hear actionable thoughts on leveraging vendors for professional services, MSP scaling without blowing up your margins, and...2025-06-2045 min
All Things MSPOutsmart Your Competitors With 1% Better Service | EP115In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dig deep into one of the most overlooked yet powerful strategies in the managed IT services world: customer experience.From onboarding to offboarding, proactive communication to personalized gestures, Justin and Eric share real-world examples that reveal how small efforts can drive massive client loyalty. Whether it’s using a splash screen during onboarding, remembering a client’s birthday, or sending a personalized baby gift, this episode illustrates why experience is more than just a buzzword—it’s a business growth engine.You’ll h...2025-06-0339 min
All Things MSPFrom Attendee to Organizer: MSP Conference Secrets Revealed | EP114In Episode 114 of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony unpack the untapped potential of IT industry conferences—whether you’re attending or organizing. With no guests this time, it's all insider talk between two veterans of the MSP and Apple consultant world.They share real stories from events like PAX8 Beyond, ChannelPro, and ACEs, and explain why more MSPs should consider running their own small conferences or client-focused events. They dive into why niche positioning—like being Mac-focused—can turn an average industry event into a client acquisition goldmine. Justin also reflects on the pros...2025-05-2741 min
All Things MSPWhat Makes Clients Stick With Your MSP? | EP113In Episode 113 of the All Things MSP podcast, Justin Esgar and Eric Anthony dive deep into one of the most underrated growth strategies in managed IT services: client retention. With real-world anecdotes, humor, and practical tactics, they explore what it takes to build unbreakable client relationships, how to upsell without sounding like a salesperson, and why being proactive in your client’s business isn’t optional—it’s essential.From pricing psychology to compliance-as-a-service to printer vendors becoming your biggest threat, this episode is packed with examples any MSP can act on today. Whether you’re a solo operator or running...2025-05-2044 min
All Things MSPFrameworks That Will Fix Your MSP Chaos | EP111If you're running a managed IT services company and struggling with direction, delegation, or growth, this episode will shift your mindset. Hosts Justin Esgar and Eric Anthony dive deep into the Entrepreneurial Operating System (EOS) and how MSPs—from solo operators to 20+ seat teams—can use it to build a stronger, scalable business.They break down how EOS helps clarify roles, enhance accountability, and separate the visionary from the integrator in your company, even if you're both. Whether you're using Traction, Pinnacle, BOS, or you're just EOS-curious, you'll learn how this simple framework can transform your business structure, improve your...2025-05-0946 min
All Things MSPWhy Every MSP Needs an Org Chart — Even Solo | EP110In this episode of All Things MSP, Justin Esgar and Eric Anthony tackle a critical but overlooked success factor for managed service providers: creating an org chart—even if you're a solo shop!Discover why having defined roles and responsibilities is essential for your MSP's growth, scalability, and sanity. Whether you're a one-person powerhouse or running a 20-employee team, you'll learn how to: - Plan hiring, outsourcing, and automation effectively - Prioritize revenue-driving roles over busywork - Avoid the common trap of endlessly adding techs without structure - Use AI carefully (and when not to...2025-04-2945 min
All Things MSPFrom CompTIA to GTIA: What MSPs Need to Know | EP109In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony sit down with MJ Shoer, Chief Community Officer at GTIA (formerly CompTIA), to uncover the why behind the rebrand and how it impacts managed service providers (MSPs).MJ shares the behind-the-scenes story of the evolution from CompTIA to the Global Technology Industry Association (GTIA), and how the nonprofit is doubling down on helping MSPs with community-driven resources, global networking, business education, cybersecurity programs, and its upcoming flagship event, ChannelCon in Nashville.Whether you're a seasoned provider or new to the channel, this episode delivers actionable...2025-04-2537 min
All Things MSPWhen Rejection Hits Hard: How to Bounce Back | EP108Feeling unmotivated, rejected, or just burned out? In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony get real about the emotional rollercoaster that comes with running or working in an IT services business. From personal burnout to business rejections and client complaints, they break down what it really feels like when a week goes sideways—and how to come back stronger.If you’ve ever wondered how much failure you can take before calling it quits—or if success is even worth the stress—this conversation will hit home. Justin shares the reality of taking m...2025-04-1537 min
All Things MSPToxic Clients and Red Flags: Know when to say enough is enough | EP107Are you holding on to clients who are draining your resources, your time, or your sanity? In this brutally honest and relatable episode, Justin Esgar and Eric Anthony dive into a topic every MSP eventually faces: when and how to fire a client.With over 17 years in the IT services industry, Justin shares real-world stories about the rare but necessary times he’s had to cut ties with problematic clients—and the surprising outcomes that followed. Eric brings 30+ years experience and the strategic insight with a red flag checklist every MSP should review to protect their business, their team...2025-04-0837 min
All Things MSPMarketers Are Full of 💩? Let's Talk About It | EP106Is MSP marketing a waste of money—or are you just doing it wrong?In this unfiltered episode of All Things MSP, hosts Justin Esgar and Eric Anthony tackle the controversial statement made at the Adobe Summit: "Marketers are full of 💩." They break down the real reasons why many IT service providers struggle to see results from marketing agencies and lead generation services.Whether you're a one-man shop or a growing MSP, this episode will help you rethink how you're spending time and money on marketing. From building a personal brand to managing client expectations, Justin and Eric dive into:Wh...2025-04-0140 min
All Things MSPCan MSPs Really Profit from AI? Hype vs. Revenue | EP105In Episode 105 of All Things MSP, Justin Esgar and Eric Anthony dive into the rapidly evolving landscape of AI and what it really means for managed service providers. With AI hype reaching peak levels—from generative tools like ChatGPT and Copilot to agentic AI claiming to automate entire roles—how do MSPs separate fact from fiction?We explore real-world use cases, serious risks, and the policy pitfalls your clients are already walking into. This isn’t about fearing AI—it’s about owning the conversation and guiding your clients through it with clarity, confidence, and a solid strategy. From compl...2025-03-2525 min
All Things MSPWhy MSPs Must Build a Personal Brand Now | EP104Is your personal brand helping—or holding back—your MSP business? In this episode, Justin Esgar and Eric Anthony break down the why and how behind building a personal brand as an IT services provider. Whether you're an MSP owner or a technical team member, your identity matters more than ever in today’s relationship-driven B2B space.You’ll hear powerful real-world examples from inside the industry, including stories about building employee brands that boost the business rather than threaten it. From speaking gigs and networking groups to live streams, books, and even viral social posts, Justin and Eric lay out...2025-03-2144 min
All Things MSPSick Days, Vacations, & MSP Life: Getting Back on Track | EP103Have you ever fallen out of your routine and struggled to get back on track? In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive deep into the challenges of habit-building, productivity, and mental resets—something every MSP owner and IT professional has faced.After being thrown off by sickness, travel, and life’s chaos, Justin and Eric discuss the real reasons why sticking to habits is so tough, how to reset your routine, and why sometimes you need an external "jump-start" to get back on track.Key Takeaways: ✅ Why habits are easy to start...2025-03-1137 min
All Things MSPMSPs, Are You Selling Backups or Just False Hope? | EP102Are you really backing up your clients' data, or are you just assuming Microsoft or Google has you covered? In this episode of All Things MSP, Justin Esgar and Eric Anthony break down the crucial differences between backup, retention, and versioning—and why using the wrong term could put your MSP at risk.We’ll discuss:✅ The common misconceptions MSPs and clients have about cloud backups✅ Why retention policies ≠ backups and how that mistake can cost you✅ The best third-party solutions to truly secure client data✅ How to set up bulletproof backup policies in your MSAIf you're an IT p...2025-03-0639 min
All Things MSPAre Your Clients Ignoring Critical Updates? Here’s How to Deal With It... | EP 101Keeping client devices updated is a nightmare for MSPs. Whether it’s forced reboots, ignored notifications, or users refusing to comply, patch management is one of the biggest pain points in IT services. In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the real struggles of enforcing updates—on both Windows and Mac environments—and share proven strategies to minimize downtime and keep clients secure.From Apple’s Declarative Device Management (DDM) to the challenges of RMM tools handling Windows patching, this conversation is packed with insights every MSP needs. We also explore...2025-02-2529 min
All Things MSP100 Episodes Later: It's been a ride | EP100100 episodes! We’ve spent over two years diving into the world of Managed IT Services, and in this milestone episode, we reflect on the most insightful, game-changing, and entertaining moments from our journey.Join Justin Esgar and Eric Anthony as they highlight the biggest lessons learned, from AI and automation to business growth, cybersecurity, and the evolving MSP landscape. With clips from our most popular episodes and guest insights from top industry leaders, this is your one-stop episode to revisit the best advice, funniest moments, and the most controversial takes.🔹 How AI is transforming MSPs🔹 The #1 mistake small MSPs make (an...2025-02-1834 min
All Things MSPYour Best Tech Just Left, and is Taking Clients with Them...Now What? | EP99When it comes to managed IT services, technicians play a key role in your business. In this episode of All Things MSP, Justin Esgar and Eric Anthony break down why MSPs lose technicians and how to handle the inevitability.Plus, what happens when your top tech quits and takes clients with them? We discuss real-world examples of poaching, how to, maybe, prevent it with contracts, and the best ways to ensure client loyalty.🔹 Key topics in this episode:✅ How to protect your MSP from client poaching✅ Why bad employee agreements can destroy your business✅ The legal and...2025-02-1137 min
All Things MSPHow MSPs Can Stand Out and Win | EP98Are you struggling to get new MSP clients? It’s not about cold calls or outdated marketing tricks—it’s about visibility. In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive into why personal branding is the secret weapon for MSP growth.🔹 Why "Mini Celebrity" Status Matters for MSPs🔹 How to Build Trust Without Selling🔹 Social Media & Local Strategies That Actually Work🔹 Avoiding Common Marketing Mistakes MSPs MakeYour future clients are already looking for IT help—but if they don’t know who you are, they won’t call you. We break down real-world strategies, from leveraging social m...2025-02-0447 min
All Things MSPFrom Burnout to Balance: The MSP Guide to Health with Adam Courchaine | EP96How’s your health as an MSP owner?In this insightful episode of the All Things MSP podcast, Justin Esgar and Eric Anthony sit down with Adam Courchaine, CEO of Ascent Concierge Health and CXO of MSPAA. Adam shares practical, no-nonsense tips for IT professionals to prioritize their physical and mental health while navigating the challenges of running a managed services business.Topics include: - Why MSP owners are more prone to burnout. - Simple changes to improve nutrition, sleep, and daily movement. - The science of stress reduction and its impact on business performance.Disco...2025-01-2154 min
All Things MSPUnlock MSP Success: Proven Goal-Setting Tactics for 2025 | EP95Starting a new year can be overwhelming for managed IT service providers. In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony share actionable strategies for MSPs to set and achieve meaningful goals for 2025. They delve into the SMART framework for goal-setting, optimizing internal processes, and creating customer-first solutions. Learn how to balance analog and digital tools, leverage simple systems like whiteboards, and even use AI for faster planning. Plus, hear why measuring results effectively can make or break your goals—and how to involve your team in your 2025 vision.Whether you’re aiming to grow...2025-01-1439 min
All Things MSPFrom Burnout to Boss: Mastering Time with Andrew Hartman | EP94Feeling overwhelmed? You’re not alone. On this episode of the All Things MSP Podcast, Justin and Eric sit down with Andrew Hartman, founder and CEO of Time Boss, to uncover the secrets to mastering time management for managed service providers (MSPs). Drawing on years of experience as a COO in both the software and MSP industries, Andrew shares his proven strategies for reducing overwhelm, breaking free from the endless to-do list trap, and building habits that drive success.Discover why time blocking isn’t enough, the science behind our relationship with time, and the actionable steps you can take...2025-01-0735 min
All Things MSPProcess Over Goals: Build MSP Habits That Win - NYE2024 | EP93Discover how to transform your managed service provider (MSP) business in 2025 with proven strategies for goal setting and process building. In this episode of the All Things MSP Podcast, Eric Anthony breaks down the SMART framework—Specific, Measurable, Achievable, Relevant, Time-bound—and shares practical tips on creating processes that ensure success. Learn how to align your goals with actionable habits and milestones, eliminate inefficiencies, and drive growth. Whether you're looking to increase MRR, improve operational efficiency, or build better habits, this episode equips you with the tools you need for a successful year. Don’t miss this episode packed with insigh...2024-12-3107 minAll Things MSPJustin Sings MSP’s 12 Days of Christmas | EP92Get ready to ring in the holidays with a special festive episode of All Things MSP! Join Eric Anthony and Justin Esgar as they bring you a unique MSP-themed rendition of the "12 Days of Christmas," packed with relatable and humorous nods to the IT service provider world. From secure backups to phishing tests, this episode cleverly blends holiday cheer with cybersecurity essentials.Eric reflects on the journey of 92 episodes, the support of sponsors, and the thriving MSP community that makes it all possible. As the team shares gratitude and holiday wishes, they remind everyone to recharge for an exciting 2025.Don't...2024-12-2406 min
All Things MSPNavigating the CMMC Maze: Strategies for MSP Success | EP90In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony dive into the complexities of CMMC (Cybersecurity Maturity Model Certification) compliance with Eric Levitas, VP of Business Development at ControlCase. They break down the implications of this essential certification for Managed Service Providers (MSPs) and their clients, especially those working with government contracts.Eric Levitas shares invaluable insights into navigating CMMC's requirements, the differences between levels, and why aligning your MSP with NIST 800-171 controls is critical. The discussion covers the potential costs, challenges, and strategic benefits of pursuing compliance, highlighting how MSPs can turn this...2024-12-1053 min
All Things MSPData: The Secret Weapon to MSP Efficiency and Profitability | EP89Unlock the Untapped Power of Data in Your MSPIn this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive into a topic many managed IT service providers overlook—data collection and its impact on business growth, efficiency, and cybersecurity. From asset management to software tracking, learn what data truly matters, how to collect it efficiently, and how to avoid data overload.The hosts share practical strategies to automate data collection and discuss the pitfalls of manual processes that lead to inaccuracies and wasted time. Discover why some MSPs struggle to scale, simply because they fail to le...2024-12-0339 min
All Things MSPThanksgiving and Certs | EP88Certifications play a pivotal role in the managed IT services industry, but which ones truly make a difference? In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the world of IT certifications. From foundational credentials like CompTIA A+ to advanced programs such as CMMC and vendor-specific badges like Fortinet and Datto, they break down which certifications are worth pursuing and why.Are you looking to stand out as an MSP or build a top-tier team? Discover the certifications that help MSPs unlock new markets, ensure compliance, and gain vendor perks. Justin...2024-11-2634 min
All Things MSPMSPs and Project Fatigue | EP87Are incomplete projects holding your MSP back? In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony tackle a common challenge for managed service providers: stalled internal projects. They discuss why so many initiatives get 70-80% finished but never cross the finish line and explore practical strategies to drive momentum and achieve results.You'll learn actionable tips for improving internal project management, including the importance of setting realistic deadlines, prioritizing tasks, and using tools like Kanban boards to track progress. They also dive into "Parkinson's Law," how work expands to fill the time available, and...2024-11-1946 min
All Things MSPMSPs and Cybersecurity: Avoiding Costly Mistakes with Expert Help | EP86In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive deep into the cybersecurity challenges MSPs face and reveal how teaming up with specialized cybersecurity experts can bolster security for clients and the MSP itself. With guests Adam Bennett, CEO of Crosshair Cyber, and Eric Weast, Owner of ECW Network & IT Solutions, the discussion highlights the critical need for MSPs to strengthen their own security practices to better serve clients.Adam and Eric outline common security pitfalls, from unpatched software vulnerabilities to ineffective internal protocols that can leave MSPs exposed. They discuss the importance of regular...2024-11-1250 min
All Things MSPIs Ticketing Dead? Elevating MSP Client Experience | EP84In this episode, co-hosts Justin Esgar and Eric Anthony welcome Matt Linn, Co-founder and COO of Thread, who discusses a revolutionary approach to managed IT services with a "no tickets" philosophy. Thread is on a mission to transform the traditional MSP-client interaction by minimizing reliance on ticketing systems and introducing integrated, real-time communication through chat, Slack, Teams, and mobile platforms. Matt shares insights on how Thread’s platform, with its "Magic Agents" AI, can significantly improve service delivery, streamline MSP workflows, and enhance the customer experience.Designed to meet clients where they work, Thread integrates seamlessly with major PSA tools li...2024-10-2941 min
All Things MSPStop Fixing, Start Driving Business Outcomes | EP83In this episode of All Things/MSP, Justin and Eric explore one of the most critical shifts happening in the managed IT services industry: moving beyond commoditized services and working toward delivering real business outcomes for clients. They discuss the difference between simply fixing IT problems and helping clients grow by offering consultative solutions that address core business challenges. Through personal stories and industry insights, Justin shares how MSPs can identify opportunities for driving growth, such as recognizing trends in service tickets or adopting a more strategic approach with clients. The conversation includes practical tips on transitioning from a fix-it...2024-10-2238 min
All Things MSPStrategies Every MSP Needs for Growth and Profit | EP81In this episode of the All Things MSP Podcast, host Eric Anthony sits down with Arlin Sorensen, VP of Ecosystem Evangelism at ConnectWise, to dive deep into profitability strategies for managed service providers (MSPs). As MSPs face increasing uncertainty in today’s economic climate, many are struggling to maintain profitability—some even losing money. Arlin shares key insights into why 20% of MSPs report financial losses and provides actionable advice to reverse that trend. He explores the crucial role of owner-led sales, common mistakes MSPs make with sales staff, and why it's essential to have a well-defined target client profile.This epis...2024-10-0927 min
All Things MSPCompliance: The Next Opportunity? | EP80In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take a deep dive into compliance for Managed Service Providers (MSPs). As the regulatory landscape continues to evolve, compliance has become a top priority for MSPs looking to protect their businesses and their clients. Justin and Eric explore the various frameworks, from NIST to HIPAA, that MSPs need to be aware of as we head into 2024.They break down the complexities of compliance, emphasizing that it’s not just about ticking boxes—it’s about implementing practical, actionable policies that safeguard your clients' data and protect your M...2024-10-0138 min
All Things MSPSmall MSPs Are Still VERY Relevant | EP79In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony explore the ongoing debate of whether larger managed service providers (MSPs) truly hold an advantage over smaller MSPs, especially as we approach 2025. With a rapidly evolving IT services landscape, they dive into why smaller MSPs remain not only relevant but essential for SMB clients.They highlight key growth opportunities for smaller firms, emphasizing the unique strengths that smaller MSPs can leverage to stay competitive. From tailoring services to niche markets to maintaining a more agile business model, Justin and Eric explain how staying relevant doesn’t al...2024-09-2427 min
All Things MSPWhat Most MSPs Get Wrong About Their First Hire | EP77Hiring your first employee can make or break your Managed Service Provider (MSP) business. In this episode of All Things MSP, Eric Anthony and Justin Esgar dive into the nuances of making the right hire and how it impacts the long-term growth of your company. They break down the essential roles—admin, tech, sales, and marketing—that every MSP needs to scale effectively. Learn why many MSP owners mistakenly hire a salesperson too soon and how to determine which role will provide the best return on investment. Whether you’re considering hiring an admin to free up time for more billab...2024-09-1038 min
All Things MSPThoughts on Identity Management and Security Practices | EP76In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive into critical topics that are transforming the Managed Service Provider (MSP) landscape. With the rapid evolution of technology, MSPs face new challenges and opportunities in security, identity management, and compliance.Justin shares his experiences and insights from a recent training event, emphasizing the importance of getting out of the everyday office environment to think strategically about business improvements. The hosts explore how MSPs can leverage Apple’s Platform SSO for seamless identity management and discuss the benefits of integrating Microsoft Defender for en...2024-09-0339 min
All Things MSPAI: The New Bacon of Tech? | EP75In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive into the hype surrounding artificial intelligence and its growing presence in managed IT services. With their signature humor and candor, they explore whether AI is truly a revolutionary technology or just the latest tech fad being overhyped by vendors. Drawing parallels to past trends like IoT and dark mode, Justin and Eric question the necessity of AI in every product and discuss the impact this has on MSPs and their clients.They also highlight the practical uses of AI in everyday MSP operations, providing...2024-08-2739 min
All Things MSPVendor Tactics Gone Wrong: MSPs Push Back | EP74In this episode of the All Things/MSP podcast, hosts Justin Esgar and Eric Anthony dive into the growing tension between Managed Service Providers (MSPs) and their vendors. The discussion kicks off with a recent frustrating experience where a vendor terminated a partnership over inactivity—sparking a broader conversation about outdated sales tactics, the shifting power dynamics in the MSP industry, and the importance of maintaining positive vendor relationships. Justin’s candid reflections on this issue highlight the real-world challenges MSPs face when vendors fail to adapt to the evolving landscape. From the complexities of vendor contracts to the critical role...2024-08-2129 min
All Things MSPWhat's the Dealio with vCISO? | EP73In this episode of the All Things/MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the challenges and misconceptions surrounding the role of a fractional Chief Information Security Officer (CISO) within small Managed Service Providers (MSPs). As more MSPs begin touting vCISO services, the conversation examines whether smaller teams have the expertise and resources needed to deliver on such a critical function.The episode also explores the journey toward SOC 2 compliance—a critical differentiator in today’s market. Justin shares his experience navigating the costly and complex world of compliance and how leveraging the right software can help smal...2024-08-1034 min
All Things MSPBrad Gross on MSP Contract EssentialsIn this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive into the world of contracts and legal protections for Managed Service Providers (MSPs) with expert attorney Brad Gross from Bradley Gross Attorney at Law. Brad brings over two decades of experience representing service providers, offering invaluable insights on how MSPs can safeguard their businesses through effective contracts. The discussion covers common mistakes MSPs make with their contracts, the importance of addressing day-to-day realities in agreements, and strategies for managing customer expectations. Brad also shares practical tips on how to create service guides that enhance client understanding...2024-08-0340 min
All Things MSPElevate Your IT Services with Get In SyncIn this episode of All Things MSP, hosts Justin Esgar and Eric Anthony sit down with Stuart Holtby, the founder of Get In Sync, a SaaS product designed to boost margins for managed service providers by tackling indecision and fear of change. Stuart shares his journey from starting an MSP in 1989 to creating a tool that helps IT service providers streamline their operations and enhance client relationships. Discover how Get In Sync can assist your MSP in making informed decisions, reduce client indecision, and ultimately increase profitability. Whether you're an MSP veteran or new to the industry, this episode offers...2024-07-2747 min
All Things MSPMega MSPs: Friend or Foe? - EP70In this episode of All Things/MSP, hosts Justin Esgar and Eric Anthony delve into a variety of crucial topics for managed IT services providers. They kick off with a light-hearted discussion on the quirks of ChatGPT's image generation capabilities and transition into more serious matters like MSP pricing strategies. Justin shares a personal anecdote about a competitive pricing incident at a BNI meeting, offering insights on setting rates that reflect the quality of services provided.The conversation then shifts to the impact of mega MSPs on smaller providers. Justin and Eric analyze the benefits and challenges these large entities...2024-07-2041 min
All Things MSPVulnerability Management vs. Pen Testing with Frank Raimondi - EP68In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony sit down with Frank Raimondi, VP of Channel Alliances at IGI Cyberlabs and Nodeware, to delve into the intricacies of cybersecurity for managed IT service providers. Frank shares his extensive experience in building robust partnerships and explains the crucial differences between vulnerability assessments and penetration testing. He highlights how Nodeware's innovative approach helps MSPs maintain a secure environment by continuously scanning for vulnerabilities and ensuring comprehensive cyber hygiene.Listeners will gain valuable insights into the importance of proactive vulnerability management, the role of penetration testing...2024-07-0641 min
All Things MSPAI is Only a C+ Student with Adam Engst - EP67In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony sit down with Adam Engst from TidBits to explore the transformative power of AI in the managed IT services industry. Adam shares his expert insights on how AI can streamline operations, enhance productivity, and offer new opportunities for MSPs. They delve into practical uses of AI, from improving communication and client interactions to automating repetitive tasks and leveraging AI-driven content creation. Adam also discusses the limitations of current AI technologies and provides actionable advice on integrating AI tools effectively. This episode is a must-listen for MSPs looking...2024-06-2947 min
All Things MSPUnlock Summer Productivity with Skunkworks Projects for MSPsIn this episode of the "All Things MSP" podcast, hosts Justin Esgar and Eric Anthony dive deep into the transformative potential of Skunkworks projects for Managed Service Providers (MSPs) during the summer slowdown. They discuss how businesses can harness the typically quieter summer months to foster creativity, solve long-standing issues, and drive growth. Discover the historical origins of Skunkworks from its inception at Lockheed Martin to its modern-day application in boosting company innovation and morale. Justin and Eric share their experiences and practical insights on implementing Skunkworks projects, from small tweaks that can make a big difference to more substantial...2024-06-2231 min
All Things MSPGetting Your Hands Dirty in Your MSPIn this episode of the All Things/MSP podcast, hosts Justin Esgar and Eric Anthony delve into the gritty realities of managing a Managed Service Provider (MSP) business. They discuss the essential mindset shifts and hands-on approaches that small MSPs need to thrive in today’s competitive landscape. From handling client stress to the importance of getting your hands dirty, Justin and Eric share personal stories and practical advice to help MSP owners navigate their daily challenges.Discover how to keep your business moving forward, even when overwhelmed by tasks. They also explore the balance between managing a team and ge...2024-06-1331 minAll Things MSPUnlocking Business Potential with Coaching: Insights from Shaun Spencer - EP64In this episode of the All Things/MSP podcast, hosts Justin Esgar and Eric Anthony sit down with Shaun Spencer, an executive performance coach with a rich background in professional athletics and business coaching. Shaun delves into the transformative power of coaching for Managed Service Providers (MSPs) and how it can revolutionize business operations.Shaun shares his journey coaching and empowering business professionals, providing actionable insights into overcoming common business challenges. He emphasizes the importance of refining skills, maintaining mental clarity, and the critical role a coach plays in achieving these goals.Listeners will gain valuable perspectives on why every...2024-06-0840 min
All Things MSPTechnical Debt: Hidden MSP Challenges - EP63In this episode of the All Things/MSP Podcast, hosts Justin Esgar and Eric Anthony tackle the critical issue of technical debt within managed service providers (MSPs). From outdated infrastructure to inefficient processes and security lapses, technical debt can drag down an MSP's performance and profitability. Join us as Justin and Eric share practical strategies for identifying and eliminating technical debt, helping you streamline your operations, improve service delivery, and ultimately boost your bottom line.The discussion delves into the nuances of infrastructure debt, process debt, security debt, and knowledge debt. Learn how to audit your MSP's internal...2024-05-2853 min
All Things MSPThe Balance Between IT Customization and Standardization - EP62In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the contentious issue of standardization in IT services. They discuss why a one-size-fits-all approach often fails and how IT service providers can strike the right balance between standardization and customization to meet diverse client needs. Drawing from real-life examples and industry insights, they explore the risks of commoditization and share strategies for MSPs to differentiate their services. Whether you're a seasoned IT professional or new to the managed services space, this episode provides valuable insights to help you navigate the complexities of...2024-05-2528 min
All Things MSPUnpacking Kaseya's Commitment to MSPs - EP61In this insightful episode of All Things MSP, hosts Justin Esgar and Eric Anthony delve into Kaseya's latest initiatives and what they mean for managed IT service providers. The discussion focuses on Kaseya’s renewed pledge to MSP partnerships, analyzing the implications of their promises and their new pricing strategies. Listen as they debate the effectiveness of Kaseya's approach to partnerships and how these strategies could influence MSP operations and profitability. This episode is essential for MSPs that are navigating the complexities of vendor relationships and strategic pricing in the evolving IT landscape.2024-05-1428 min
All Things MSPLeveraging Simple Productization for MSP Growth - MSP Sales Hack - EP60In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the nuances of sales strategies tailored for managed IT service providers. They explore how MSPs can streamline operations and enhance profitability by simplifying their sales cycles and product offerings. The discussion reveals practical tips on emotional selling, highlighting its impact on customer acquisition and retention. Additionally, they break down effective pricing models and the significance of understanding costs and profit margins in MSP business operations. This episode is a must-listen for MSPs aiming to refine their sales approach, optimize service delivery, and...2024-05-0733 minAll Things MSPThe Pumpkin Plan for MSPs with Dave Cava and Shawn WalshJoin hosts Justin Esgar and Eric Anthony on the All Things MSP podcast as they dive into a discussion with Shawn Walsh and Dave Cava, partners at Encore Strategic and authors of "The Pumpkin Plans for Managed Service Providers." Discover how these industry veterans took their businesses from humble beginnings to multimillion-dollar enterprises and how their book, endorsed by Mike Michalowicz, can guide your MSP on a similar path of focused growth and increased profitability. Whether you're managing IT services or aiming to streamline your operations, this episode is packed with actionable insights on client management, strategic planning, and scaling...2024-04-3039 min
All Things MSPBoosting MSP Efficiency: Operational Tips and Tools - EP58In this episode of the All Things/MSP podcast, hosts Justin Esgar and Eric Anthony delve into the critical topic of operational efficiency within managed IT services. They explore practical strategies for enhancing help desk and project management effectiveness, aiming to streamline processes and reduce inefficiencies that can hinder MSP growth. The discussion includes real-world examples of MSP challenges and innovative solutions, emphasizing the importance of choosing the right tools and maintaining a client-focused approach. Whether you're an MSP veteran or new to the industry, this episode offers valuable insights into optimizing your operations for better service delivery and increased...2024-04-2840 minAll Things MSPFrom Break-Fix to Mailbox Money: The Benefits of Recurring Revenue in MSPIn this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony discuss the importance of implementing recurring revenue models in managed service provider (MSP) businesses. They emphasize the benefits of offering monthly recurring revenue (MRR) options to clients, such as increased stability and profitability for the business, as well as improved client retention. The hosts provide examples of how MSPs can incorporate MRR into their pricing models, including offering monitoring and maintenance services for a monthly fee. They also discuss the different tiers of pricing plans that MSPs can offer, such as a basic plan and...2024-03-1921 minAll Things MSPWhat is an MSP and How Do You Tell Your Clients?In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony discuss the definition of an MSP (Managed Service Provider) and how to explain it to clients. They debate the various interpretations of the term and the different services that fall under the MSP umbrella. They also emphasize the importance of speaking in a language that clients understand and tailoring your messaging to their specific needs. The hosts conclude by teasing a future episode on pricing models for MSPs.2024-03-1234 minAll Things MSPTake Control of Your Workday with Produce8In this episode of the All Things MSP podcast, host Justin Esgar and co-host Eric Anthony are joined by Joel Abramson from Produce8 to discuss the power of work analytics in boosting productivity and reducing burnout. They explore the inefficiencies caused by distractions, over-collaboration, task switching, and burnout, and how Produce8's platform helps individuals and organizations gain awareness and make positive changes. Discover how PRODUCE8 can revolutionize your workday and improve your overall well-being.2024-03-0531 minAll Things MSPShould You Outsource for Your MSP? #49Join us as Justin Esgar, CEO of Virtua Consulting, and Eric Anthony, founder of the All Things MSP community, dive deep into the nuances of running a successful MSP business. In this episode, they share invaluable insights on operational efficiency, the importance of outsourcing, and strategies to maximize profitability. Discover how adjusting your service offerings can lead to significant business growth and why knowing your limitations can be your greatest strength. Whether you're an MSP veteran or new to the field, this episode is packed with actionable advice to help you navigate the complex MSP landscape and turn challenges into...2024-02-2325 minAll Things MSPMaximizing Value in MSP Services: A Strategic DiscussionIn this insightful episode of the All Things MSP podcast, hosts Justin Esgar, CEO of Virtua Consulting, and Eric Anthony, founder of the All Things MSP community, delve into the evolving landscape of Managed Service Providers (MSPs). They explore the shift from traditional maintenance roles to strategic management, highlighting the importance of adapting to technological advancements such as cloud computing and AI to provide value beyond mere maintenance. The conversation also touches on the challenges MSPs face, such as client retention and the need to demonstrate the ROI of IT security investments. With a blend of personal anecdotes and strategic...2024-02-1522 minAll Things MSPEP47 - Redefining Security Solutions: The UTMStack Open Source AdvantageIn this episode of the All Things MSP podcast, host Justin Esgar and co-host Eric Anthony welcome Rick Valdes of UTMStack to discuss the power of open source in the cybersecurity landscape. UTMStack offers a comprehensive, 100% free open source cybersecurity platform designed for Managed Service Providers (MSPs) seeking to enhance their security services without the high costs associated with traditional solutions. With features like log management, threat detection, and compliance assistance, UTMStack aims to fill a crucial gap in the market for affordable, high-quality security solutions for MSPs. Listen as Rick explains how UTMStack's approach not only democratizes access to...2024-02-0624 minAll Things MSPEP46 - Beyond the Tech: Mastermind Strategies for MSP LeadersJoin Justin Esgar, Eric Anthony, and special guest James Kernan in an enlightening discussion on the current landscape of Managed Service Providers (MSPs). In this episode of the All Things MSP podcast we talk to James Kernan, with his 30-year tenure in the industry, shares invaluable insights on overcoming adversity, the benefits of MSP peer groups, and actionable strategies for business growth. Whether you're looking to improve your MSP's revenue, tighten security protocols, or just need some entrepreneurial inspiration, this episode is packed with advice to help you succeed in the dynamic world of MSPs.2024-02-0128 minAll Things MSPEP45 - Lifelong Leadership Lessons with Lasso: Unleashing Your Inner CoachIn this episode of the All Things MSP podcast, host Justin Esgar and co-host Eric Anthony engage in a thought-provoking conversation with Marnie Stockman and Nick Coniglio, the authors of “Lead it Like Lasso”. This discussion delves into the intricate aspects of lifelong leadership, drawing parallels from the widely acclaimed Ted Lasso series. The authors share their unique insights on how to cultivate a successful leadership style, emphasizing the importance of understanding and embracing one's core values. They also explore the critical role of self-improvement and character development in today’s tech-driven business landscape. Listeners will discover practical tips and strate...2024-01-2334 minAll Things MSPBONUS - Unlocking MSP Potential: Ecosystem Insights with Greg PlumJoin us in this episode of All Things/MSP, where host Eric Anthony sits down with ecosystems expert Greg Plum. Diving into the evolving landscape of MSP ecosystems, Greg offers invaluable insights on how MSPs can leverage ecosystem models to enhance their strategies. This episode provides a unique perspective on ecosystem dynamics, differing from traditional channel approaches. Learn how MSPs can identify new routes to market, forge strategic alliances, and utilize these insights to better serve their customers.Through engaging discussions, Greg and Eric explore how MSPs can position themselves as key players in the technology ecosystem. They discuss the...2024-01-1819 minAll Things MSPEP43 - Elevating MSPs: Jeff Farris' Insights on Client-Centric GrowthTune in to the All Things MSP podcast, where host Justin Esgar and co-host Eric Anthony engage in an insightful discussion with Jeff Farris, CEO of CloudRadial. This episode delves into the transformative strategies for Managed Service Providers (MSPs) in the ever-evolving tech industry.Jeff Farris shares his perspective on the importance of adapting to client needs and enhancing customer experience in the MSP sector. The conversation revolves around how MSPs can shift from traditional methodologies to more innovative and client-focused approaches, ensuring their services align with the dynamic demands of the digital age.The episode covers various aspects, including...2024-01-1642 minAll Things MSPEP42 - Boosting MSP Business: Increase Revenue 23% with BrandingDiscover the key to skyrocketing your MSP business in this must-watch episode of 'All Things MSP' with co-hosts Justin Esgar and Eric Anthony, featuring special guest Steph Hilfer from Viim, a purpose-driven branding agency. Dive into a dynamic discussion that reveals essential strategies crucial for the growth and success of your IT services business.As we delve deeper, Steph Hilfer shares her profound insights on the power of branding in the MSP industry. Learn about the significance of visual branding elements like logos, color schemes, and fonts, and understand how they create a lasting impact on your audience. This episode...2024-01-1138 minAll Things MSPEP41 - Maximizing MSP Helpdesk Efficiency with AIIn this episode of "All Things MSP," host and producer Eric Anthony takes the reins alone while his co-host Justin Esgar enjoys a well-deserved vacation. Diving into the crucial topic of work-life balance, Eric engages with Tim Coach from PIA (Performance Insightful Automation), exploring the transformative role AI can play in the day-to-day operations of Managed Service Providers (MSPs).The conversation begins with a candid reflection on the struggle for work-life balance, particularly in the context of MSPs where the workload can be relentless. Tim Coach, an experienced voice from PIA, recounts the early days of MSPs, where crunching long...2024-01-0336 minAll Things MSPEP40 - The Best of All Things/MSP 2023: Insights, Innovations, and InspirationsIn this special episode of "All Things MSP," hosts Justin Esgar and Eric Anthony take a reflective journey through the highlights of 2023. They revisit some of the most entertaining moments, guest insights, and innovative ideas that have shaped the MSP landscape this year. From exploring the origins of the podcast, to pricing strategies, and compliance requirements to dissecting the evolving role of AI in managed services.Join us for "The Best of All Things MSP 2023" as we celebrate a year of progress, challenges overcome, and the shared growth of the MSP community. Whether you're a long-time listener or new to...2023-12-3020 minAll Things MSPMastering Vendor Management: Strategies for MSP SuccessIn this insightful episode of "All Things MSP," hosts Justin Esgar and Eric Anthony delve deep into the complexities and strategies of vendor management in the IT services industry. The episode begins with a nod to the podcast's sponsor, Super ops.ai, highlighting their role in the industry.The conversation quickly turns to the challenges and opportunities of vendor relations, as highlighted by the IDC North America Partner landscape study for 2023. Justin shares his experiences and frustrations with vendor management, citing examples such as difficulty in finding vendor representatives and the challenges he faces when vendors fail to meet his...2023-12-2126 minAll Things MSPMSP Growth Strategies: Maximize Revenue in 2024 - Episode 38In this insightful episode of the “All Things MSP” podcast, host Justin Esgar delves into the crucial aspects of growing and managing an MSP (Managed Services Provider) business as we approach 2024. Justin opens the episode discussing the ACEs conference, emphasizing its content-driven nature and its role in helping MSPs elevate their business strategies.The core of the episode revolves around two main themes. First, Justin shares his current reading list, focusing on books that offer valuable insights for MSPs, including “MSP Secrets Revealed” by Mark Copeman and “Level Up” by Bruce McCauley. These books cover various topics like marketing, management, security ope...2023-12-1525 minAll Things MSPDefending the Digital Fort: Fido Keys in MSP ArmoryIn this episode of "All Things MSP," hosts Justin Esgar and Eric Anthony dive into the game-changing world of Fido keys and their role in securing IT services. The episode begins with a humorous anecdote about the battle between Liquid Death and the Arnold Palmer family, setting a lively tone for the discussion. Co-host Eric Anthony emphasizes the significance of the Liquid Death story, linking it to the broader theme of cybersecurity.The hosts then welcome guest Joe Scalone, a senior Solutions architect at Yubico. They discuss the importance of implementing phishing-resistant authentication and the various factors to consider when...2023-12-0735 minAll Things MSPEP36 - Solving Business Pains: MSP Sales Strategies for SuccessIn this episode of "All Things MSP," Justin Esgar and Eric Anthony are joined by Trevor Thomas, VP of Sales from Zen Contract. The trio delves into the complexities of the MSP sales cycle, emphasizing the importance of understanding a client's business beyond the technical aspects. Trevor shares insights on verticalization, tailored solutions, and the significance of addressing real business pain points. The hosts discuss a three-call approach to discovery, anchoring pricing, and the hierarchy of solutions that move beyond mere pain point resolution to revenue and profitability enhancement. The conversation emphasizes the need for continual learning and staying informed...2023-11-2933 minAll Things MSPBoosting Your MSP Game: The ChatGPT Advantage RevealedIn this episode of "All Things MSP," Justin Esgar and Eric Anthony delve into the untapped potential of ChatGPT for MSPs. Justin shares his recent discovery of optimizing ChatGPT prompts to enhance communication and problem-solving. The hosts explore real-world applications, from rewriting emails to strategic planning for events like the ACE'S conference. They discuss the power of layering prompts, emotional awareness, and the evolving capabilities of AI in MSP operations. The episode highlights the practical use of AI in customer experience and its potential impact on the industry.2023-11-2128 minAll Things MSPNavigating Compliance: Essential Steps for MSPs Getting StartedIn this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar delve into the intricate world of compliance for IT service businesses. The discussion revolves around the non-technical aspects of running an MSP and the challenges associated with ensuring both the MSP and its clients remain compliant. The hosts emphasize the cascading nature of compliance, where adherence to regulations trickles down from the MSP to its clients and, in turn, to the clients' clients.The episode highlights the broad spectrum of compliance considerations, covering diverse services such as computers, chat, email, file sharing, data storage, network, and physical...2023-11-1457 minAll Things MSPEP33 - Mastering Productivity and Work-Life Balance for MSP SuccessIn this episode of "All Things MSP," Justin Esgar and Eric Anthony dive deep into the often elusive world of productivity and work-life balance. Justin shares a personal anecdote from his school days, highlighting his early knack for software installation, while Eric emphasizes the importance of frequency in managing different life domains. They explore various productivity hacks, including calendar blocking and time allocation to tasks. The conversation touches on the challenges entrepreneurs face in maintaining work-life balance and how it's not about an equal division of time but about consistent efforts in each life domain. Justin underscores the importance of...2023-11-0725 minAll Things MSPEP32 - Boosting Your MSP Business with Augmentt: Simplify, Secure, and SucceedIn this episode of "All Things MSP," host Justin Esgar and co-host Eric Anthony are joined by Ali Mahmoud, the VP of Product at Augmentt, to explore how MSPs can enhance their services and offerings in the world of cloud management, particularly focusing on Microsoft 365. They dive into the significance of security, risk assessment, and how to streamline MSP operations. Ali explains how Augmentt simplifies Microsoft 365 management and allows MSPs to monitor and secure multiple customers from a single platform. The conversation also delves into pricing strategies and productizing these services to create a profitable bundle for MSPs. Ali emphasizes...2023-10-3124 minAll Things MSPEP31 - To PSA or Not To PSA w/Tim Bowers of HaloPSAIn this episode of the "All Things MSP" podcast, host Justin Esgar and co-host Eric Anthony, producer extraordinaire, sit down with special guest Tim Bowers, CEO of Halo PSA. The episode delves into the non-technical aspects of running an IT services business and focuses on how a PSA (Professional Service Automation) system can be a game-changer for MSPs.Tim Bowers introduces Halo PSA, emphasizing its role as a service delivery platform tailored for MSPs. The discussion centers on the advantages of using a PSA system, particularly for smaller MSPs, and the benefits of having a long-term strategic focus. They explore...2023-10-2434 minAll Things MSPEP30 - Eating Your Own Dog Food: Do You?In this episode of "All Things MSP," co-host Justin Esgar and podcast producer Eric Anthony delve into the concept of "eating your own dog food" in the world of managed service providers (MSPs). They discuss the importance of using the very products and services you sell to your clients, sharing personal anecdotes and insights into how this practice can improve efficiency, enhance support, and build trust with customers.Justin and Eric emphasize that MSPs should familiarize themselves with the tools and solutions they offer to clients. Justin points out that this practice is crucial for offering effective support...2023-10-1718 minAll Things MSPEP29 Avoiding an MGM Type Incident: Protecting your MSP and Your Clients with TracelessIn this episode of "All Things/MSP," hosts Justin Esgar and Eric Anthony dive deep into the world of protection for modern communication with their guest, Gene Reich from Traceless. They discuss the recent high-profile MGM breach and the evolving landscape of cybersecurity threats that MSPs and businesses face today.The episode highlights how Traceless addresses the challenges of securing sensitive information, such as passwords and confidential data, in an increasingly vulnerable digital environment. Gene explains the importance of not storing sensitive data at rest and outlines the evolution of identity verification in the digital world.The conversation also touches...2023-10-1028 minAll Things MSPEP27 Mastering Content Marketing for MSP Success Part 1In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar celebrate six months of podcasting and express their gratitude to the audience. The focus of the podcast and the All Things MSP initiative is to support and promote IT service providers and Managed Service Providers (MSPs). They share exciting news about upcoming opportunities for the audience to contribute and support the channel, including the launch of All Things MSP merchandise and sponsorship/advertising packages for vendors.The core topic of the episode is content marketing and why it's essential for MSPs. Eric and Justin emphasize that content...2023-09-2633 minAll Things MSPMastering MSP Marketing: Build Your List for SuccessIn this episode of "All Things MSP," Justin Esgar and Eric Anthony dive into the essential first step in MSP marketing: building your list. They start by emphasizing the importance of having a quality list of potential clients or leads and explain how this is the foundation of successful marketing efforts.Justin and Eric outline a practical approach for listeners who may be starting from scratch. They recommend creating a spreadsheet, where you can capture crucial information about potential clients. This includes their first name, last name, company, email address, phone number, how you found them, their LinkedIn profile, notes...2023-09-2030 minAll Things MSPEP25 - Unlocking MSP Growth: The Pricing Dilemma DecodedIn this episode of "All Things MSP," hosts Justin Esgar and Eric Anthony dive deep into the critical topic of pricing strategies for Managed Service Providers (MSPs). They discuss the pressing question of whether MSPs should raise their prices in the coming months and why this is crucial in today's evolving market. Justin and Eric emphasize the importance of knowing your desired income goals, understanding your costs, and consistently reviewing pricing structures.The hosts explore various aspects of pricing, including the significance of regular price increases, the impact of vendor price changes, and the pitfalls of maintaining stagnant rates. They...2023-09-1226 minAll Things MSPEP24 - Cracking the Code: Getting Started with MSP MarketingIn this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar dive into the world of MSP marketing. They stress the importance of understanding your target market and tailoring your marketing efforts accordingly. Eric simplifies the marketing process into three key stages: Get, Do, and Keep. He further breaks down the Get phase into awareness, evaluation, and conversion.Justin shares his experiences with various marketing tactics, including postcards, LinkedIn messages, cold calls, and webinars, highlighting the importance of knowing your demographic and competition. He emphasizes that marketing isn't always a logical, straight path; it requires creativity and experimentation.T...2023-09-0531 minAll Things MSPDecoding MSP Success: Calculating Revenue per Employee and Setting Realistic GoalsHey there, tech enthusiasts and business aficionados! Get ready for a candid deep dive into the world of Managed Service Providers (MSPs) on the All Things MSP podcast. Join hosts Justin Esgar and Eric Anthony as they navigate the maze of calculating revenue per employee and uncover the real-deal strategies for success in this dynamic industry.Picture this: Eric starts off by throwing out some eye-popping numbers for annual revenue per employee, and let's just say, Justin is not entirely convinced! The banter between these two seasoned pros is nothing short of entertaining as they dissect the nuances of these...2023-08-3019 minAll Things MSPEP21 - Rack, Stack, and Pat on the BackIn this episode of All Things/MSP, Justin and Eric intended to talk about what we put in our home network racks as well as our preferred stacks for clients. They quickly diverged into security on the road since they have both been traveling lately. They also discussed wiring and punchdown schemas and they go on a little rant regarding wifi range extenders.2023-08-1536 minAll Things MSPPodcast EP20 - Hiring Your First EmployeeIn this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony discuss the pros and cons of hiring a technician or an admin as your first employee. They argue that the best person to hire is the person who can fill the void of what you can't do or do better than you. They also discuss the importance of outsourcing tasks to save time and money.Justin and Eric start by discussing the benefits of hiring a technician as your first employee. They argue that a technician can help you with technical tasks, such as troubleshooting problems...2023-08-0821 minAll Things MSPEP19 - Digital Organization with Shawn LemonIn this episode of the All Things MSP podcast, join hosts Justin Esgar and Eric Anthony as they delve into the world of digital organization with their guest, Shawn Lemon. Shawn, an expert in digital workflows, highlights the importance of file structure in optimizing productivity for MSPs. He emphasizes that having a centralized resource where all team members can access documentation, client files, and essential resources is key to streamlining processes.The discussion revolves around transforming the traditional approach of organizing files based on client names into a more efficient system based on tasks and functionalities. Shawn introduces the concept...2023-08-0122 minAll Things MSPEP18 - Reddit Roulette Turns Into a Discussion on Productivity HacksIn what seems to be an innocent episode of Reddit Roulette of the All Things MSP podcast, hosts Eric Anthony and Justin Esgartake a sharp left turn into the world of project management and productivity hacks. They start by discussing "The Phoenix Project," a must-read book that tells a captivating story while offering valuable insights into project management. Justin reveals that his company even includes the book as part of their employee onboarding package to instill essential project management skills in every new team member.The hosts then explore various project management software, with Justin expressing a preference for a p...2023-07-2538 minAll Things MSPEP17 - Desks, Race to the Bottom, and PricingWelcome to another episode of "All Things MSP." Join hosts Justin and Eric as they dive into the dynamic world of pricing and client value for Managed Service Providers. Discover how this pivotal aspect can significantly impact an MSP's success and reputation.In this engaging conversation, the hosts tackle the common issue of MSP pricing. They emphasize the need to review and adjust pricing regularly, asserting that failing to do so may result in undercharging clients. Justin and Eric provide real-world examples of how regional differences in pricing can affect the perception of service quality, making it essential for MSPs...2023-07-1835 minAll Things MSPEP14 - Go, Go, Go - Get Moving!In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony talk to David Lindsay about the importance of health in the MSP industry. David is a former athlete and now a speaker and consultant who helps businesses improve their vitality. He shares his insights on how MSPs can improve their health and well-being, and how this can lead to increased productivity and profitability.David Lindsay: https://www.davidlindsay.com.au/CompTIA ChannelCon: https://i.snoball.it/p/TfyV/eBe a guest on the show: https://atmsp.link/podcast2023-06-2743 minAll Things MSPEP10 - I'm Leaving YouNeed some MSP Therapy?Click Here: https://forms.gle/xhrgQ5Vf7gDiZXvk6When a client decides to switch to a new MSP, it can be a challenge for the outgoing MSP. In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony discuss the challenges of dealing with a client who is switching to a new MSP. They talk about how to handle the offboarding process, how to avoid burning bridges, and how to protect your reputation.Here are some tips for dealing with a client who is switching to a new MSP:2023-05-3035 minAll Things MSPEP09 - ROI RantIn this podcast, Justin Esgar and Eric Anthony discuss the benefits of outsourcing tasks to vendors as an MSP. They argue that MSPs should focus on their core competencies and outsource tasks that are not essential to their business. This can free up MSPs to spend more time on tasks that are more valuable to their clients, such as providing technical support and managing IT infrastructure.The podcast also discusses how to choose a vendor. Esgar and Anthony recommend that MSPs do their research and ask for references before making a decision. They also suggest that MSPs create a checklist...2023-05-2321 min
All Things MSPEP08 - Marketing Content that MattersIn the latest episode of "All Things MSP," host Justin Esgar and co-host Eric Anthony interview Tim Fitzpatrick, a marketing consultant and guru. They discuss the importance of honing in on ideal clients and creating a targeted marketing message. Fitzpatrick emphasizes the importance of creating an "ideal client GPS" list, which is a list of where your ideal clients congregate, both online and offline. For example, if you are targeting veterinary practice owners, you would want to create a list of all the associations, trade shows, and influencers in that space.
Once you have created your list, you can then...2023-05-1638 min
All Things MSPEP07 - Post Pandemic Growth ModeIn the latest episode of the "All Things MSP" podcast, Justin Esgar and Eric Anthony sit down with MSP Ed Lukacs to discuss the challenges of marketing and sales in the managed IT services industry. Ed shares his experiences as an Apple Consultant Network member and MSP. He shares the difficulties he faced in defining his marketing plan in post-pandemic growth mode.
Justin and Eric offer their insights on how MSPs can overcome the challenges of marketing and sales. They stress the importance of getting exposure and putting oneself out there, especially on platforms like LinkedIn. Eric mentions his framework...2023-05-1026 minAll Things MSPEP06 - Live Your Best Life with Melanie CurtisIn this week's episode of "All Things MSP," co-hosts Justin Esgar and Eric Anthony are joined by a very special guest, Melanie Curtis. Melanie is a renowned life coach and professional skydiver, who brings a unique perspective to the discussion on stress and living your best life.
As IT service providers, our lives can be hectic and stressful. We often put our clients' needs ahead of our own, leading to burnout and decreased quality of life. In this episode, Melanie shares her insights on how to live your best life and manage stress effectively.
Through her personal experiences and professional...2023-05-0223 minAll Things MSPEP04 - Mastering MSP Marketing: Insights from Paul GreenJoin Justin Esgar and Eric Anthony in this episode of "All Things MSP" as they sit down with Paul Green, founder of Paul Green's MSP Marketing, to discuss the fundamentals of marketing for managed IT services businesses. As a seasoned expert in the field, Green shares valuable insights on the importance of establishing a process-driven marketing strategy and getting started with the right mindset.
Throughout the episode, the hosts and guest engage in a lighthearted conversation about various topics including the unpredictable weather in the UK, the Marvel Universe, and the beloved science fiction series Doctor Who. Despite the humorous...2023-04-1826 minAll Things MSPEP03 Great Expectations - Setting expectations with clients to avoid calamityThe All Things MSP podcast is a valuable resource for anyone in the managed IT services industry. In this episode, Justin Esgar and Eric Anthony discuss a common challenge faced by managed service providers: dealing with demanding clients. They highlight the importance of managing client expectations by setting up processes and procedures that clearly define the responsibilities of both parties.
One crucial element to managing demanding clients is having a comprehensive Managed Service Agreement (MSA) in place. The MSA serves as a contract between the managed service provider and their client, outlining the services provided, payment terms, and other critical...2023-04-1129 minAll Things MSPEP02 - Origin Stories. Who got bit by a spider...and other relevant managed IT topicsJoin us for episode 2 where Justin and Eric discuss how they got into the industry and their journeys thus far. Did Justin get bit by a radioactive spider and is secretly a real life spider man? Who knows, listen to the podcast to find out.2023-04-0427 minAll Things MSPEP01 - Do Not Listen to This PodcastWe did it! Join Justin Esgar and Eric Anthony as we discuss the many facets of being an IT services provider today and have a little fun too. We will discuss anything and on this episode we discuss why we started the podcast and some of our thoughts on the industry.2023-03-2729 min