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Justin Ferriman
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Membership Site Success Podcast
LearnDash Founder: Justin Ferriman on Listening to Customers, Branding, Subscriptions, and More
If you run a membership site or online course, this episode is for you. Justin Farriman, founder of LearnDash—one of the most popular integrations for Memberium users—shares his journey from building a WordPress LMS to exiting the company. Justin’s insights are invaluable for anyone growing a membership site. With years of experience in the e-learning space, he discusses community engagement, the subscription model, and key lessons learned along the way. Tune in for actionable advice on growing and potentially selling your membership business.
2024-10-16
1h 09
Open Threads
From Founder to Coaching Founders with Justin Ferriman
Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders. Brian and Justin’s conversation was recorded on November 10th, 2023.(00:00) - From Founder to Coaching Founders with Justin Ferriman (01:26) - Justin's coaching story (03:09) - The Know/Like/Trust list (04:13) - Ideation to execution (05:38) - How Justin is structuring his coaching offerings (11:58) - Keeping room for growth (13:35) - Justin on marketing his coaching business (15:31) - Being active in a community > Hard sell (18:20) - Using quality content to build trust
2024-03-20
21 min
Open Threads
From Selling a WordPress Business to SaaS with Justin Ferriman
Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space. Brian and Justin’s conversation was recorded on November 10th, 2023.(00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman (01:22) - Justin's business transition to coaching (04:10) - Highlights of building a business (05:58) - Taking advantage of untapped markets (10:04) - Using your audience to promote your products (12:11) - Know where your audience hangs out (13:54) - Pricing *gasp* before subscriptions (15:10) - Growing the LearnDash team (16:33) - Biggest challenges growing LearnDash (20:03) - Justin's Lear...
2024-02-07
36 min
The WP Minute
The big impact of WordPress 6.4
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeOn the latest WP Minute, we delve into the release of WordPress 6.4 RC 2, potential implications for the WordPress professional community, and a spotlight on the upcoming Twenty Twenty-Four theme. Is it set to revolutionize the market? The episode also touches upon the challenges in the WordPress arena – from declining sponsorship dollars for media to the broader perception of WordPress among end users. Moreover, the episode delves into the nuances of the WordPress market and the potential challenges and...
2023-10-26
07 min
The WP Minute+
Burnt Out to Fired Up: Turning Defeat into Success
In this episode of WP Minute+, Justin Ferriman discusses his business ventures, including founding LearnDash and his latest project, BrightGrowth.We’ll also discuss GapScout, an AI tool for software businesses to analyze customer reviews, which didn’t go the way he had hoped. He’s now selling GapScout due to development hurdles and legal issues with review site policy changes, leaving him with a small taste of failure.Ferriman has pivoted to consulting, using his strengths in marketing and strategy to coach startup founders, offering personalized advice and roundtable discussions, despite the approach’s intentio...
2023-10-23
36 min
The WP Minute
WooCommerce increasing prices, $162k acquisition, BuddyPress is back!
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeIt’s the WP Minute! Support independent WordPress news like this, join the Slack membership, or purchase a classified listing in the weekly newsletter at thewpminute.com/support And now a word from our sponsor. You know how it goes, everything I mention here will be linked up in the newsletter and the blog post. Check out thewpminute.com for the links.Most Impactful
2023-04-19
05 min
Streamlined Solopreneur: Business Systems That Free Up Family Time
Top 10 Lessons from 300 Episodes (Plus the Future of this Show)
It's episode 300! I thought I'd wax poetic on the top 10 things I've learned from both running this show, and the guests I've had on. After that, I talk a little bit about what's in store for How I Built It, and where I'd like it to go in the future. Plus, in the PRO show, I talk about what life without Twitter has been like. Become a ProTop 10 LessonsBuild Your Email ListTalk to your customersExperimentNiche/Specialize/FocusDon't be afraid to say noPeople care about the problem you're solving. Not you, not the t...
2023-02-06
33 min
Info Product Mastery
Episode 28 | Creating online courses with WordPress and LearnDash with Justin Ferriman
In this episode of Info Product Mastery, we have Justin Ferriman on the show, former CEO of LearnDash, the premier WordPress plugin for creating and selling online courses. Topics covered [02:11] Adrian asks Justin what his inspiration for LearnDash was initially. [03:45] Justin talks about starting his blog and beginning to capture emails. [05:04] Both PyImageSearch and LearnDash were acquired on the same day. Adrian remembers how he and Justin’s path have a lot of parallels. [06:06] Justin discusses the benefits of LearnDash and why people should use it. [07:42] “In a sent...
2022-11-29
34 min
The WP Minute
The Hangover
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeOur episode is recorded this week by Michelle Frechette. News Sarah Gooding over at the WP Tavern posted an article asking Gutenberg Contributors to test block-based templates in WordPress Classic Themes. During Matt Mullenweg’s Q&A session at WordCamp last week, there was a discussion about helping with block adoption. If you would like to see what this is all about and help test, jump over to make.wordpress.org. Did you kno...
2022-09-14
06 min
The WP Minute
Shopify down; WooCommerce feedback welcome
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeWordPress.org is sporting a new design. This redesign leans on the aesthetics of jazz (of course) and leaves more space for content, new typefaces and color palettes. Go check out the new look. The second major release of WordPress 6.0 is scheduled for beta on April 12th. This release will follow the same cadence as 5.9 and will aim to refine and iterate on the customization tools introduced earlier this year. The full proposed schedule is now available o...
2022-02-23
09 min
The WP Minute
Stop, drop, and FSE?
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeNews There have been a lot of people working with the latest 5.9 WordPress release and reporting their successes and failures. Tammie Lister wrote a post about the features in the editor and would like people to quit using the term FSE - Full Site Editing in 2022. The release is not an all-or-nothing proposal yet. Matt Medeiros created a video on the future of page builders with Gutenberg when a discussion on Discord started with Justin...
2022-02-16
08 min
Plesk Official Podcast
A Look Back at eCommerce in 2021, and what to look for in 2022
In this Episode: Where we Went, and Where we’re Going (and how you can best prepare!)We covered a whole host of topics this year, from omni-channel — the idea of selling your products directly on your own store, plus platforms like Facebook and Instagram — to performance, security, and effectively selling. We’ve extolled the virtues of being where your customers already are…which is the point of omni-channel: bring your products to the people. Before 2021, this was a difficult take and most store owners weren’t equipped to deliver such features. But that has gotten a lot...
2021-12-16
59 min
The WP Minute
Jetpack settles back down to Earth
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribe It’s the WP Minute! This episode is brought to you by FooGallery, check out their latest WooCommerce integration to start selling images right through WooCommerce, head on over to Foo.Gallery for more information! You know how it goes, everything I mention here will be linked up in the newsletter and the blog post. Check out thewpminute.com for the links. In The News Robert Anderson provides the latest update for...
2021-10-27
07 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
#640 WP-Tonic This Week in WordPress & Tech Show on the 22th of October,, 2021 With Guest Chris Badgett CEO of LifterLMS
640 This Week In WordPress & Tech on the 22nd of October, 2021 at 8:30 am PST #640 This Week In WordPress & Tech With Special Guest Chris Badgett CEO of LifterLMS: https://lifterlms.com/ Every Friday at around 8:30 am PST we host the WP-Tonic Round-table Show where we discuss the latest WordPress and the general web news of the week. You can also watch the bonus content on our WP-Tonic's Facebook Group Page:https:https://www.facebook.com/groups/wptonicmastermind or the WP-Tonic This Weeks Articles To Be Discussed By The Panel
2021-10-26
1h 00
The WP Minute
Ain't nobody gonna hold WordPress down
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeIt’s the WP Minute! This episode is brought to you by FooGallery, check out their latest WooCommerce integration to start selling images right through WooCommerce, head on over to Foo.Gallery for more information! You know the drill, everything I mention here will be linked up in the newsletter and the blog post. Check out thewpminute.com for the links. News This week Project Huddle has joined the Brainstorm For...
2021-10-06
05 min
Freelandev - Vivir del desarrollo en WordPress
#132 – [Perspectiva WP] – Especial adquisiciones WordPress
Síguenos en: Hoy traemos un episodio especial de Perspectiva WP donde analizamos, junto con Juan Hernando que ya nos acompañó en el último episodio, las últimas adquisiciones en el ecosistema WordPress. Últimas adquisiciones en la esfera WordPress StellarWP (LiquidWeb) adquiere LearnDash Justin Ferriman proceso de 11 meses - Chris Lema pasa a ser General Manager Así queda la cartera de productos de StellarWP: iThemesThe Events CalendarRestrict Content ProKadence WPGiveWPWP Business Review.IconicWP Awesome Motive adquiere todos los plugins de Sandhills Development Pippin Willianson se retira pero el...
2021-10-04
58 min
The WP Minute
Pippin, LearnDash, Awesome Motive, Liquid Web all walk into a bar
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeIt’s the WP Minute! This is Kathy Zant and I’m filling in for Matt. This episode is brought to you by Easy Support Videos. Support your WordPress users by embedding videos and screencasts right inside the WordPress admin. Learn more at EasySupportVideos.com! You know the drill, everything I mention here will be linked up in the newsletter and the blog post. Check out thewpminute.com for the links. News time...
2021-09-22
06 min
The WP Minute
Justin Ferriman & Chris Lema on Liquid Web acquiring LearnDash
Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeLiquid Web is acquiring again, this time in the popular WordPress LMS plugin space. Justin Ferriman, Founder of LearnDash, penned the acquisition statement on the company blog. I invited him on to share what the process looked like from an owner’s perspective and how it impacts his day-to-day responsibilities. https://twitter.com/chrislema/status/1440154950227546124?s=20 Chris Lema also makes a shift through this acquisition, becoming the General Manager of Learn Dash under the Liquid We...
2021-09-21
20 min
Unstoppable Business Podcast
83 - Becoming #1 with Justin Ferriman
Justin Ferriman is the co-founder of LearnDash - the most popular Wordpress LMS plugin. He has made a career as an e-learning consultant where he has implemented global training programs for Fortune 500 companies. In this episode, Justin dives into what allowed him to create the #1 Wordpress LMS plugin. INSIDE THE EPISODE: [01:10] Growing up Justin was attracted to the idea of teaching [04:26] How Justin realized his entrepreneurial mindset [16:18] How competition drives Justin to want to be #1 [21:02] Pro Tip: “If you make people money, they’ll like you”...
2020-06-03
25 min
The Duct Tape Marketing Podcast
Creating Online Courses That Work for Your Students and Your Business
Justin Ferriman is co-founder and CEO of the learning management system LearnDash. Lots of businesses today are creating courses online. Whether they're using them as a lead generation tool or are selling the course to generate revenue, businesses are eager to get into the online learning space. As the space has become more crowded, though, it takes more effort to create courses that stand out. Ferriman shares how to build courses that provide real value to learners and generate positive results for the businesses who create them. Learn more about your ad choices. Visit megaphone...
2020-02-26
23 min
getoptionspodcast's podcast
The Get Options Podcast - E113 - What Site Health warnings are present on your highest priority sites right now?
The Get Options Podcast - Episode 113 Life Updates Kyle: Watched some movies recently. Adam: Delvis The Dog on instagram! Wearing/Drinking/Reading? Adam: Pressable + WCCHI / coffee / I will teach you to be rich! -by Ramit Sethi Kyle: WCUS 2019 St Louis t-shirt, Real Big Marketing hoodie / Coffee / Star Wars: The Rule of Two Question 1: What decisions now can WP plugin companies make to be relevant 3yrs from now? Your personal opinion and th...
2019-12-25
42 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
#405 WP-Tonic Show With Special Guest Justin Ferriman Founder of LearnDash
In this episode we discuss LearnDash 3.0 which is a major upgrade and what are some of the new powerful improvements Justin Ferriman Founder of LearnDash https://www.learndash.com Cindy Nicholson Co-Host of WP-Tonic https://www.thecoursewhisperer.co
2019-06-20
29 min
Press This WordPress Community Podcast
Successful Strategies for Launching Online Courses with WordPress
Are you one of the tens of thousands of businesses using WordPress to power online courses to generate revenue or to train your staff? Join us for this episode of Press This as we interview LearnDash's Justin Ferriman. Justin will be sharing strategies you can use to launch a successful online course using WordPress to help grow your business or help your best get better. If you're running an online course product or thinking about it, don't miss this episode. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/br...
2018-02-27
34 min
Press This WordPress Community Podcast
Successful Strategies for Launching Online Courses with WordPress
Are you one of the tens of thousands of businesses using WordPress to power online courses to generate revenue or to train your staff? Join us for this episode of Press This as we interview LearnDash's Justin Ferriman. Justin will be sharing strategies you can use to launch a successful online course using WordPress to help grow your business or help your best get better. If you're running an online course product or thinking about it, don't miss this episode. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/br...
2018-02-27
34 min
silverliningproductions's podcast
Podcast E203 – 5 things to consider when asking for help
This week I share 5 things to consider when asking for help Upcoming Events WordCamp Albuquerque January 19–21, 2018 Segment 1: In the News Matt’s 34th Birthday blog post Segment 2: 5 things to consider when asking for help Segment 3: Tool of the Week Justin Ferriman: Insider Secrets For Getting Timely Support For Premium Themes and Plugins
2018-01-15
09 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
#251 WP-Tonic Show: What Are The Best Fully Hosted & WordPress LMS Solutions?
This week, host Jonathan Denwood and co-host Kim Shivler discussed learning management systems including fully-hosted third party platforms like Thinkific and Kajabi and WordPress Learning Management System (LMS) plugins like LearnDash and LifterLMS. In other show episodes, Jonathan and Kim have interviewed Justin Ferriman of LearnDash and Chris Badgett from LifterLMS to discuss their products. This time they ventured beyond self-hosted platforms into fully configured and hosted options including Kajabi, Thinkific, Teachable, and Udemy. For many people, a self-hosted plan is a better option. It does provide the limitations of working in someone else’s platform and provides the freedom to...
2017-12-08
30 min
How I Built It
Episode 52: Brian Hogg & Plugin Development, Part 2
Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In part 2, we talk all about what to put in free vs. paid, build tools, and more. Show Notes * Brian Hogg * Event Calendar Newsletter * Brian’s Courses * Using Git with the WordPress Plugin Repository * Ways to Handle Pro and Free Versions of Your WordPress Plugin * Episode 43 – Justin Ferriman & LearnDash Sponsored by: The Events Calendar: Save 20% o...
2017-09-26
40 min
Streamlined Solopreneur: Business Systems That Free Up Family Time
Becoming a WordPress Plugin Developer with Brian Hogg, Part 2
Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In part 2, we talk all about what to put in free vs. paid, build tools, and more. Show NotesBrian HoggEvent Calendar NewsletterBrian's CoursesUsing Git with the WordPress Plugin RepositoryWays to Handle Pro and Free Versions of Your WordPress PluginEpisode 43 - Justin Ferriman & LearnDashSponsored by: The Events Calendar | Liquid Web ★ Support this podcast ★
2017-09-26
40 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
#230: WP-Tonic Show We Interview Justin Ferriman Co Founder CEO of LearnDash
Justin has made a career as an e-learning consultant where he has implemented global training programs for Fortune 500 companies. Passionate about e-learning and WordPress, both Justin and LearnDash have been featured in multiple industry publications, including Forbes.com, ELearning! Magazine, Training Magazine, INTERCOM Magazine, EdTech Magazine, Chief Learning Officer, and Learning Technologies by the Association for Talent Development. Justin’s experience-based vision has helped make LearnDash the most trusted WordPress LMS plugin for major universities, continuing education providers, and entrepreneurs world-wide. Justin Ferriman https://www.learndash.com/about/ Kimberly Sh...
2017-09-23
31 min
How I Built It
Episode 43: Justin Ferriman & LearnDash
This is the second of a 2-part series called Educational WordPress! In the last episode, I spoke to Chris Badgett. Today, it’s Justin Ferriman Justin Ferriman is the owner of the LearnDash LMS for WordPress. In this episode we talk about building an audience first, scratching your own itch, and listening to your customers. He provides some great advice on making sure you have people to sell to before selling, and lots more! Show Notes * Justin Ferriman * LearnDash * Moodle * Video Course Progression Sponsored by: WP Site Care
2017-07-25
34 min
Streamlined Solopreneur: Business Systems That Free Up Family Time
Learning Management and WordPress: LearnDash with Justin Ferriman
This is the second of a 2-part series called Educational WordPress! In the last episode, I spoke to Chris Badgett. Today, it's Justin Ferriman Justin Ferriman is the owner of the LearnDash LMS for WordPress. In this episode we talk about building an audience first, scratching your own itch, and listening to your customers. He provides some great advice on making sure you have people to sell to before selling, and lots more! Show Notes Justin FerrimanLearnDashMoodleVideo Course ProgressionSponsored by: WP Site Care | Liquid Web ★ Support this podcast ★
2017-07-25
34 min
The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites
How to build online courses with LearnDash and WordPress by Justin Ferriman
I've been using LearnDash on several projects over the years, so I wanted to get the founder on the podcast to talk. In this week's Online Course Coach Podcast, Justin Ferriman talks about what this LMS plugin... The post How to build online courses with LearnDash and WordPress by Justin Ferriman appeared first on Online Course Coach.
2017-03-19
00 min
WP Elevation WordPress Business Podcast
Episode #112 - Justin Ferriman from LearnDash
Justin Ferriman is a passionate expert on all things e-learning. He made his bones early on as an e-learning consultant setting up global training programs and services for Fortune 500 companies. WordPress had always been a hobby on the side until one day a typical conversation changed all of that.He was discussing what learning management system to use on a particular project, Moodle was given as one among others. And that gave Justin an idea, he wondered if there was a learning management system for WordPress. Later he looked online and found nothing. Acting on...
2017-02-09
28 min
The Online Course Coach Podcast
How to build online courses with LearnDash and WordPress by Justin Ferriman
I've been using LearnDash on several projects over the years, so I wanted to get the founder on the podcast to talk. In this week's Online Course Coach Podcast, Justin Ferriman talks about what this LMS plugin is, what markets can benefit from it and some good marketing strategies. I like this LMS for its flexibility, quiz features, gamification (badges, points, leaderboard, etc) and that they are constantly coming out with new features. I'm using LearnDash on a current project which will have 5 full video-based courses on it and we'll be adding more courses in the future. C...
2015-10-22
46 min
WP Elevation WordPress Business Podcast
Episode #66 Justin Ferriman from LearnDash
Justin began his career selling learning management systems to Fortune 500 companies. Then he fell in love with WordPress. The natural progression that was to build a learning management system for WordPress. Hence the birth of LearnDash. We use it here at WP Elevation and we love it. I met Justin at WordCamp Chicago in 2013 and I'm now thrilled to have him on the podcast. The post Episode #66 Justin Ferriman from LearnDash appeared first on WP Elevation.See omnystudio.com/listener for privacy information.
2015-01-29
1h 00