Justin T. Esgar - Podcast Details

Shows

All Things MSPThe PAX8 Scoop Snoop Didn’t Share | EP 117In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take you behind the scenes of PAX8 Beyond 2025 with a brutally honest debrief. From hilarious Snoop Dogg cameos to booth buzzword bingo, the duo dives deep into the event’s highlights—and lowlights.They break down the vendor obsession with AI, discuss how “agentic AI” may (or may not) help MSPs, and share a powerful team-building insight from a culture session that rocked Justin’s team. You’ll also hear actionable thoughts on leveraging vendors for professional services, MSP scaling without blowing up your margins, and...2025-06-2045 min

All Things MSPOutsmart Your Competitors With 1% Better Service | EP115In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dig deep into one of the most overlooked yet powerful strategies in the managed IT services world: customer experience.From onboarding to offboarding, proactive communication to personalized gestures, Justin and Eric share real-world examples that reveal how small efforts can drive massive client loyalty. Whether it’s using a splash screen during onboarding, remembering a client’s birthday, or sending a personalized baby gift, this episode illustrates why experience is more than just a buzzword—it’s a business growth engine.You’ll h...2025-06-0339 min

All Things MSPFrom Attendee to Organizer: MSP Conference Secrets Revealed | EP114In Episode 114 of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony unpack the untapped potential of IT industry conferences—whether you’re attending or organizing. With no guests this time, it's all insider talk between two veterans of the MSP and Apple consultant world.They share real stories from events like PAX8 Beyond, ChannelPro, and ACEs, and explain why more MSPs should consider running their own small conferences or client-focused events. They dive into why niche positioning—like being Mac-focused—can turn an average industry event into a client acquisition goldmine. Justin also reflects on the pros...2025-05-2741 min

All Things MSPFrameworks That Will Fix Your MSP Chaos | EP111If you're running a managed IT services company and struggling with direction, delegation, or growth, this episode will shift your mindset. Hosts Justin Esgar and Eric Anthony dive deep into the Entrepreneurial Operating System (EOS) and how MSPs—from solo operators to 20+ seat teams—can use it to build a stronger, scalable business.They break down how EOS helps clarify roles, enhance accountability, and separate the visionary from the integrator in your company, even if you're both. Whether you're using Traction, Pinnacle, BOS, or you're just EOS-curious, you'll learn how this simple framework can transform your business structure, improve your...2025-05-0946 min

All Things MSPWhen Rejection Hits Hard: How to Bounce Back | EP108Feeling unmotivated, rejected, or just burned out? In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony get real about the emotional rollercoaster that comes with running or working in an IT services business. From personal burnout to business rejections and client complaints, they break down what it really feels like when a week goes sideways—and how to come back stronger.If you’ve ever wondered how much failure you can take before calling it quits—or if success is even worth the stress—this conversation will hit home. Justin shares the reality of taking m...2025-04-1537 min

All Things MSPToxic Clients and Red Flags: Know when to say enough is enough | EP107Are you holding on to clients who are draining your resources, your time, or your sanity? In this brutally honest and relatable episode, Justin Esgar and Eric Anthony dive into a topic every MSP eventually faces: when and how to fire a client.With over 17 years in the IT services industry, Justin shares real-world stories about the rare but necessary times he’s had to cut ties with problematic clients—and the surprising outcomes that followed. Eric brings 30+ years experience and the strategic insight with a red flag checklist every MSP should review to protect their business, their team...2025-04-0837 min

All Things MSPMarketers Are Full of 💩? Let's Talk About It | EP106Is MSP marketing a waste of money—or are you just doing it wrong?In this unfiltered episode of All Things MSP, hosts Justin Esgar and Eric Anthony tackle the controversial statement made at the Adobe Summit: "Marketers are full of 💩." They break down the real reasons why many IT service providers struggle to see results from marketing agencies and lead generation services.Whether you're a one-man shop or a growing MSP, this episode will help you rethink how you're spending time and money on marketing. From building a personal brand to managing client expectations, Justin and Eric dive into:Wh...2025-04-0140 min

All Things MSPCan MSPs Really Profit from AI? Hype vs. Revenue | EP105In Episode 105 of All Things MSP, Justin Esgar and Eric Anthony dive into the rapidly evolving landscape of AI and what it really means for managed service providers. With AI hype reaching peak levels—from generative tools like ChatGPT and Copilot to agentic AI claiming to automate entire roles—how do MSPs separate fact from fiction?We explore real-world use cases, serious risks, and the policy pitfalls your clients are already walking into. This isn’t about fearing AI—it’s about owning the conversation and guiding your clients through it with clarity, confidence, and a solid strategy. From compl...2025-03-2525 min

All Things MSPWhy MSPs Must Build a Personal Brand Now | EP104Is your personal brand helping—or holding back—your MSP business? In this episode, Justin Esgar and Eric Anthony break down the why and how behind building a personal brand as an IT services provider. Whether you're an MSP owner or a technical team member, your identity matters more than ever in today’s relationship-driven B2B space.You’ll hear powerful real-world examples from inside the industry, including stories about building employee brands that boost the business rather than threaten it. From speaking gigs and networking groups to live streams, books, and even viral social posts, Justin and Eric lay out...2025-03-2144 min

All Things MSPSick Days, Vacations, & MSP Life: Getting Back on Track | EP103Have you ever fallen out of your routine and struggled to get back on track? In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive deep into the challenges of habit-building, productivity, and mental resets—something every MSP owner and IT professional has faced.After being thrown off by sickness, travel, and life’s chaos, Justin and Eric discuss the real reasons why sticking to habits is so tough, how to reset your routine, and why sometimes you need an external "jump-start" to get back on track.Key Takeaways: ✅ Why habits are easy to start...2025-03-1137 min

All Things MSPJustin Sings MSP’s 12 Days of Christmas | EP92Get ready to ring in the holidays with a special festive episode of All Things MSP! Join Eric Anthony and Justin Esgar as they bring you a unique MSP-themed rendition of the "12 Days of Christmas," packed with relatable and humorous nods to the IT service provider world. From secure backups to phishing tests, this episode cleverly blends holiday cheer with cybersecurity essentials.Eric reflects on the journey of 92 episodes, the support of sponsors, and the thriving MSP community that makes it all possible. As the team shares gratitude and holiday wishes, they remind everyone to recharge for an exciting 2025.Don't...2024-12-2406 min

All Things MSPData: The Secret Weapon to MSP Efficiency and Profitability | EP89Unlock the Untapped Power of Data in Your MSPIn this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive into a topic many managed IT service providers overlook—data collection and its impact on business growth, efficiency, and cybersecurity. From asset management to software tracking, learn what data truly matters, how to collect it efficiently, and how to avoid data overload.The hosts share practical strategies to automate data collection and discuss the pitfalls of manual processes that lead to inaccuracies and wasted time. Discover why some MSPs struggle to scale, simply because they fail to le...2024-12-0339 min

All Things MSPThanksgiving and Certs | EP88Certifications play a pivotal role in the managed IT services industry, but which ones truly make a difference? In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the world of IT certifications. From foundational credentials like CompTIA A+ to advanced programs such as CMMC and vendor-specific badges like Fortinet and Datto, they break down which certifications are worth pursuing and why.Are you looking to stand out as an MSP or build a top-tier team? Discover the certifications that help MSPs unlock new markets, ensure compliance, and gain vendor perks. Justin...2024-11-2634 min

All Things MSPCompliance: The Next Opportunity? | EP80In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take a deep dive into compliance for Managed Service Providers (MSPs). As the regulatory landscape continues to evolve, compliance has become a top priority for MSPs looking to protect their businesses and their clients. Justin and Eric explore the various frameworks, from NIST to HIPAA, that MSPs need to be aware of as we head into 2024.They break down the complexities of compliance, emphasizing that it’s not just about ticking boxes—it’s about implementing practical, actionable policies that safeguard your clients' data and protect your M...2024-10-0138 min

All Things MSPSmall MSPs Are Still VERY Relevant | EP79In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony explore the ongoing debate of whether larger managed service providers (MSPs) truly hold an advantage over smaller MSPs, especially as we approach 2025. With a rapidly evolving IT services landscape, they dive into why smaller MSPs remain not only relevant but essential for SMB clients.They highlight key growth opportunities for smaller firms, emphasizing the unique strengths that smaller MSPs can leverage to stay competitive. From tailoring services to niche markets to maintaining a more agile business model, Justin and Eric explain how staying relevant doesn’t al...2024-09-2427 min

All Things MSPThoughts on Identity Management and Security Practices | EP76In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive into critical topics that are transforming the Managed Service Provider (MSP) landscape. With the rapid evolution of technology, MSPs face new challenges and opportunities in security, identity management, and compliance.Justin shares his experiences and insights from a recent training event, emphasizing the importance of getting out of the everyday office environment to think strategically about business improvements. The hosts explore how MSPs can leverage Apple’s Platform SSO for seamless identity management and discuss the benefits of integrating Microsoft Defender for en...2024-09-0339 min

All Things MSPAI: The New Bacon of Tech? | EP75In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive into the hype surrounding artificial intelligence and its growing presence in managed IT services. With their signature humor and candor, they explore whether AI is truly a revolutionary technology or just the latest tech fad being overhyped by vendors. Drawing parallels to past trends like IoT and dark mode, Justin and Eric question the necessity of AI in every product and discuss the impact this has on MSPs and their clients.They also highlight the practical uses of AI in everyday MSP operations, providing...2024-08-2739 min

All Things MSPVendor Tactics Gone Wrong: MSPs Push Back | EP74In this episode of the All Things/MSP podcast, hosts Justin Esgar and Eric Anthony dive into the growing tension between Managed Service Providers (MSPs) and their vendors. The discussion kicks off with a recent frustrating experience where a vendor terminated a partnership over inactivity—sparking a broader conversation about outdated sales tactics, the shifting power dynamics in the MSP industry, and the importance of maintaining positive vendor relationships. Justin’s candid reflections on this issue highlight the real-world challenges MSPs face when vendors fail to adapt to the evolving landscape. From the complexities of vendor contracts to the critical role...2024-08-2129 min

All Things MSPWhat's the Dealio with vCISO? | EP73In this episode of the All Things/MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the challenges and misconceptions surrounding the role of a fractional Chief Information Security Officer (CISO) within small Managed Service Providers (MSPs). As more MSPs begin touting vCISO services, the conversation examines whether smaller teams have the expertise and resources needed to deliver on such a critical function.The episode also explores the journey toward SOC 2 compliance—a critical differentiator in today’s market. Justin shares his experience navigating the costly and complex world of compliance and how leveraging the right software can help smal...2024-08-1034 min

All Things MSPMega MSPs: Friend or Foe? - EP70In this episode of All Things/MSP, hosts Justin Esgar and Eric Anthony delve into a variety of crucial topics for managed IT services providers. They kick off with a light-hearted discussion on the quirks of ChatGPT's image generation capabilities and transition into more serious matters like MSP pricing strategies. Justin shares a personal anecdote about a competitive pricing incident at a BNI meeting, offering insights on setting rates that reflect the quality of services provided.The conversation then shifts to the impact of mega MSPs on smaller providers. Justin and Eric analyze the benefits and challenges these large entities...2024-07-2041 min

All Things MSPUnlock Summer Productivity with Skunkworks Projects for MSPsIn this episode of the "All Things MSP" podcast, hosts Justin Esgar and Eric Anthony dive deep into the transformative potential of Skunkworks projects for Managed Service Providers (MSPs) during the summer slowdown. They discuss how businesses can harness the typically quieter summer months to foster creativity, solve long-standing issues, and drive growth. Discover the historical origins of Skunkworks from its inception at Lockheed Martin to its modern-day application in boosting company innovation and morale. Justin and Eric share their experiences and practical insights on implementing Skunkworks projects, from small tweaks that can make a big difference to more substantial...2024-06-2231 min

All Things MSPGetting Your Hands Dirty in Your MSPIn this episode of the All Things/MSP podcast, hosts Justin Esgar and Eric Anthony delve into the gritty realities of managing a Managed Service Provider (MSP) business. They discuss the essential mindset shifts and hands-on approaches that small MSPs need to thrive in today’s competitive landscape. From handling client stress to the importance of getting your hands dirty, Justin and Eric share personal stories and practical advice to help MSP owners navigate their daily challenges.Discover how to keep your business moving forward, even when overwhelmed by tasks. They also explore the balance between managing a team and ge...2024-06-1331 min

All Things MSPTechnical Debt: Hidden MSP Challenges - EP63In this episode of the All Things/MSP Podcast, hosts Justin Esgar and Eric Anthony tackle the critical issue of technical debt within managed service providers (MSPs). From outdated infrastructure to inefficient processes and security lapses, technical debt can drag down an MSP's performance and profitability. Join us as Justin and Eric share practical strategies for identifying and eliminating technical debt, helping you streamline your operations, improve service delivery, and ultimately boost your bottom line.The discussion delves into the nuances of infrastructure debt, process debt, security debt, and knowledge debt. Learn how to audit your MSP's internal...2024-05-2853 min

All Things MSPMaximizing Value in MSP Services: A Strategic DiscussionIn this insightful episode of the All Things MSP podcast, hosts Justin Esgar, CEO of Virtua Consulting, and Eric Anthony, founder of the All Things MSP community, delve into the evolving landscape of Managed Service Providers (MSPs). They explore the shift from traditional maintenance roles to strategic management, highlighting the importance of adapting to technological advancements such as cloud computing and AI to provide value beyond mere maintenance. The conversation also touches on the challenges MSPs face, such as client retention and the need to demonstrate the ROI of IT security investments. With a blend of personal anecdotes and strategic...2024-02-1522 min

All Things MSPEP47 - Redefining Security Solutions: The UTMStack Open Source AdvantageIn this episode of the All Things MSP podcast, host Justin Esgar and co-host Eric Anthony welcome Rick Valdes of UTMStack to discuss the power of open source in the cybersecurity landscape. UTMStack offers a comprehensive, 100% free open source cybersecurity platform designed for Managed Service Providers (MSPs) seeking to enhance their security services without the high costs associated with traditional solutions. With features like log management, threat detection, and compliance assistance, UTMStack aims to fill a crucial gap in the market for affordable, high-quality security solutions for MSPs. Listen as Rick explains how UTMStack's approach not only democratizes access to...2024-02-0624 min

All Things MSPEP46 - Beyond the Tech: Mastermind Strategies for MSP LeadersJoin Justin Esgar, Eric Anthony, and special guest James Kernan in an enlightening discussion on the current landscape of Managed Service Providers (MSPs). In this episode of the All Things MSP podcast we talk to James Kernan, with his 30-year tenure in the industry, shares invaluable insights on overcoming adversity, the benefits of MSP peer groups, and actionable strategies for business growth. Whether you're looking to improve your MSP's revenue, tighten security protocols, or just need some entrepreneurial inspiration, this episode is packed with advice to help you succeed in the dynamic world of MSPs.2024-02-0128 min

All Things MSPEP45 - Lifelong Leadership Lessons with Lasso: Unleashing Your Inner CoachIn this episode of the All Things MSP podcast, host Justin Esgar and co-host Eric Anthony engage in a thought-provoking conversation with Marnie Stockman and Nick Coniglio, the authors of “Lead it Like Lasso”. This discussion delves into the intricate aspects of lifelong leadership, drawing parallels from the widely acclaimed Ted Lasso series. The authors share their unique insights on how to cultivate a successful leadership style, emphasizing the importance of understanding and embracing one's core values. They also explore the critical role of self-improvement and character development in today’s tech-driven business landscape. Listeners will discover practical tips and strate...2024-01-2334 min

All Things MSPEP43 - Elevating MSPs: Jeff Farris' Insights on Client-Centric GrowthTune in to the All Things MSP podcast, where host Justin Esgar and co-host Eric Anthony engage in an insightful discussion with Jeff Farris, CEO of CloudRadial. This episode delves into the transformative strategies for Managed Service Providers (MSPs) in the ever-evolving tech industry.Jeff Farris shares his perspective on the importance of adapting to client needs and enhancing customer experience in the MSP sector. The conversation revolves around how MSPs can shift from traditional methodologies to more innovative and client-focused approaches, ensuring their services align with the dynamic demands of the digital age.The episode covers various aspects, including...2024-01-1642 min

All Things MSPEP42 - Boosting MSP Business: Increase Revenue 23% with BrandingDiscover the key to skyrocketing your MSP business in this must-watch episode of 'All Things MSP' with co-hosts Justin Esgar and Eric Anthony, featuring special guest Steph Hilfer from Viim, a purpose-driven branding agency. Dive into a dynamic discussion that reveals essential strategies crucial for the growth and success of your IT services business.As we delve deeper, Steph Hilfer shares her profound insights on the power of branding in the MSP industry. Learn about the significance of visual branding elements like logos, color schemes, and fonts, and understand how they create a lasting impact on your audience. This episode...2024-01-1138 min

All Things MSPEP41 - Maximizing MSP Helpdesk Efficiency with AIIn this episode of "All Things MSP," host and producer Eric Anthony takes the reins alone while his co-host Justin Esgar enjoys a well-deserved vacation. Diving into the crucial topic of work-life balance, Eric engages with Tim Coach from PIA (Performance Insightful Automation), exploring the transformative role AI can play in the day-to-day operations of Managed Service Providers (MSPs).The conversation begins with a candid reflection on the struggle for work-life balance, particularly in the context of MSPs where the workload can be relentless. Tim Coach, an experienced voice from PIA, recounts the early days of MSPs, where crunching long...2024-01-0336 min

All Things MSPEP40 - The Best of All Things/MSP 2023: Insights, Innovations, and InspirationsIn this special episode of "All Things MSP," hosts Justin Esgar and Eric Anthony take a reflective journey through the highlights of 2023. They revisit some of the most entertaining moments, guest insights, and innovative ideas that have shaped the MSP landscape this year. From exploring the origins of the podcast, to pricing strategies, and compliance requirements to dissecting the evolving role of AI in managed services.Join us for "The Best of All Things MSP 2023" as we celebrate a year of progress, challenges overcome, and the shared growth of the MSP community. Whether you're a long-time listener or new to...2023-12-3020 min

All Things MSPMastering Vendor Management: Strategies for MSP SuccessIn this insightful episode of "All Things MSP," hosts Justin Esgar and Eric Anthony delve deep into the complexities and strategies of vendor management in the IT services industry. The episode begins with a nod to the podcast's sponsor, Super ops.ai, highlighting their role in the industry.The conversation quickly turns to the challenges and opportunities of vendor relations, as highlighted by the IDC North America Partner landscape study for 2023. Justin shares his experiences and frustrations with vendor management, citing examples such as difficulty in finding vendor representatives and the challenges he faces when vendors fail to meet his...2023-12-2126 min

All Things MSPMSP Growth Strategies: Maximize Revenue in 2024 - Episode 38In this insightful episode of the “All Things MSP” podcast, host Justin Esgar delves into the crucial aspects of growing and managing an MSP (Managed Services Provider) business as we approach 2024. Justin opens the episode discussing the ACEs conference, emphasizing its content-driven nature and its role in helping MSPs elevate their business strategies.The core of the episode revolves around two main themes. First, Justin shares his current reading list, focusing on books that offer valuable insights for MSPs, including “MSP Secrets Revealed” by Mark Copeman and “Level Up” by Bruce McCauley. These books cover various topics like marketing, management, security ope...2023-12-1525 min

All Things MSPDefending the Digital Fort: Fido Keys in MSP ArmoryIn this episode of "All Things MSP," hosts Justin Esgar and Eric Anthony dive into the game-changing world of Fido keys and their role in securing IT services. The episode begins with a humorous anecdote about the battle between Liquid Death and the Arnold Palmer family, setting a lively tone for the discussion. Co-host Eric Anthony emphasizes the significance of the Liquid Death story, linking it to the broader theme of cybersecurity.The hosts then welcome guest Joe Scalone, a senior Solutions architect at Yubico. They discuss the importance of implementing phishing-resistant authentication and the various factors to consider when...2023-12-0735 min

All Things MSPEP36 - Solving Business Pains: MSP Sales Strategies for SuccessIn this episode of "All Things MSP," Justin Esgar and Eric Anthony are joined by Trevor Thomas, VP of Sales from Zen Contract. The trio delves into the complexities of the MSP sales cycle, emphasizing the importance of understanding a client's business beyond the technical aspects. Trevor shares insights on verticalization, tailored solutions, and the significance of addressing real business pain points. The hosts discuss a three-call approach to discovery, anchoring pricing, and the hierarchy of solutions that move beyond mere pain point resolution to revenue and profitability enhancement. The conversation emphasizes the need for continual learning and staying informed...2023-11-2933 min

All Things MSPBoosting Your MSP Game: The ChatGPT Advantage RevealedIn this episode of "All Things MSP," Justin Esgar and Eric Anthony delve into the untapped potential of ChatGPT for MSPs. Justin shares his recent discovery of optimizing ChatGPT prompts to enhance communication and problem-solving. The hosts explore real-world applications, from rewriting emails to strategic planning for events like the ACE'S conference. They discuss the power of layering prompts, emotional awareness, and the evolving capabilities of AI in MSP operations. The episode highlights the practical use of AI in customer experience and its potential impact on the industry.2023-11-2128 min

All Things MSPNavigating Compliance: Essential Steps for MSPs Getting StartedIn this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar delve into the intricate world of compliance for IT service businesses. The discussion revolves around the non-technical aspects of running an MSP and the challenges associated with ensuring both the MSP and its clients remain compliant. The hosts emphasize the cascading nature of compliance, where adherence to regulations trickles down from the MSP to its clients and, in turn, to the clients' clients.The episode highlights the broad spectrum of compliance considerations, covering diverse services such as computers, chat, email, file sharing, data storage, network, and physical...2023-11-1457 min

All Things MSPEP33 - Mastering Productivity and Work-Life Balance for MSP SuccessIn this episode of "All Things MSP," Justin Esgar and Eric Anthony dive deep into the often elusive world of productivity and work-life balance. Justin shares a personal anecdote from his school days, highlighting his early knack for software installation, while Eric emphasizes the importance of frequency in managing different life domains. They explore various productivity hacks, including calendar blocking and time allocation to tasks. The conversation touches on the challenges entrepreneurs face in maintaining work-life balance and how it's not about an equal division of time but about consistent efforts in each life domain. Justin underscores the importance of...2023-11-0725 min

All Things MSPEP32 - Boosting Your MSP Business with Augmentt: Simplify, Secure, and SucceedIn this episode of "All Things MSP," host Justin Esgar and co-host Eric Anthony are joined by Ali Mahmoud, the VP of Product at Augmentt, to explore how MSPs can enhance their services and offerings in the world of cloud management, particularly focusing on Microsoft 365. They dive into the significance of security, risk assessment, and how to streamline MSP operations. Ali explains how Augmentt simplifies Microsoft 365 management and allows MSPs to monitor and secure multiple customers from a single platform. The conversation also delves into pricing strategies and productizing these services to create a profitable bundle for MSPs. Ali emphasizes...2023-10-3124 min

All Things MSPEP31 - To PSA or Not To PSA w/Tim Bowers of HaloPSAIn this episode of the "All Things MSP" podcast, host Justin Esgar and co-host Eric Anthony, producer extraordinaire, sit down with special guest Tim Bowers, CEO of Halo PSA. The episode delves into the non-technical aspects of running an IT services business and focuses on how a PSA (Professional Service Automation) system can be a game-changer for MSPs.Tim Bowers introduces Halo PSA, emphasizing its role as a service delivery platform tailored for MSPs. The discussion centers on the advantages of using a PSA system, particularly for smaller MSPs, and the benefits of having a long-term strategic focus. They explore...2023-10-2434 min

All Things MSPEP30 - Eating Your Own Dog Food: Do You?In this episode of "All Things MSP," co-host Justin Esgar and podcast producer Eric Anthony delve into the concept of "eating your own dog food" in the world of managed service providers (MSPs). They discuss the importance of using the very products and services you sell to your clients, sharing personal anecdotes and insights into how this practice can improve efficiency, enhance support, and build trust with customers.Justin and Eric emphasize that MSPs should familiarize themselves with the tools and solutions they offer to clients. Justin points out that this practice is crucial for offering effective support...2023-10-1718 min

All Things MSPEP29 Avoiding an MGM Type Incident: Protecting your MSP and Your Clients with TracelessIn this episode of "All Things/MSP," hosts Justin Esgar and Eric Anthony dive deep into the world of protection for modern communication with their guest, Gene Reich from Traceless. They discuss the recent high-profile MGM breach and the evolving landscape of cybersecurity threats that MSPs and businesses face today.The episode highlights how Traceless addresses the challenges of securing sensitive information, such as passwords and confidential data, in an increasingly vulnerable digital environment. Gene explains the importance of not storing sensitive data at rest and outlines the evolution of identity verification in the digital world.The conversation also touches...2023-10-1028 min

All Things MSPEP27 Mastering Content Marketing for MSP Success Part 1In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar celebrate six months of podcasting and express their gratitude to the audience. The focus of the podcast and the All Things MSP initiative is to support and promote IT service providers and Managed Service Providers (MSPs). They share exciting news about upcoming opportunities for the audience to contribute and support the channel, including the launch of All Things MSP merchandise and sponsorship/advertising packages for vendors.The core topic of the episode is content marketing and why it's essential for MSPs. Eric and Justin emphasize that content...2023-09-2633 min

All Things MSPMastering MSP Marketing: Build Your List for SuccessIn this episode of "All Things MSP," Justin Esgar and Eric Anthony dive into the essential first step in MSP marketing: building your list. They start by emphasizing the importance of having a quality list of potential clients or leads and explain how this is the foundation of successful marketing efforts.Justin and Eric outline a practical approach for listeners who may be starting from scratch. They recommend creating a spreadsheet, where you can capture crucial information about potential clients. This includes their first name, last name, company, email address, phone number, how you found them, their LinkedIn profile, notes...2023-09-2030 min

All Things MSPEP25 - Unlocking MSP Growth: The Pricing Dilemma DecodedIn this episode of "All Things MSP," hosts Justin Esgar and Eric Anthony dive deep into the critical topic of pricing strategies for Managed Service Providers (MSPs). They discuss the pressing question of whether MSPs should raise their prices in the coming months and why this is crucial in today's evolving market. Justin and Eric emphasize the importance of knowing your desired income goals, understanding your costs, and consistently reviewing pricing structures.The hosts explore various aspects of pricing, including the significance of regular price increases, the impact of vendor price changes, and the pitfalls of maintaining stagnant rates. They...2023-09-1226 min

All Things MSPEP24 - Cracking the Code: Getting Started with MSP MarketingIn this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar dive into the world of MSP marketing. They stress the importance of understanding your target market and tailoring your marketing efforts accordingly. Eric simplifies the marketing process into three key stages: Get, Do, and Keep. He further breaks down the Get phase into awareness, evaluation, and conversion.Justin shares his experiences with various marketing tactics, including postcards, LinkedIn messages, cold calls, and webinars, highlighting the importance of knowing your demographic and competition. He emphasizes that marketing isn't always a logical, straight path; it requires creativity and experimentation.T...2023-09-0531 min

All Things MSPDecoding MSP Success: Calculating Revenue per Employee and Setting Realistic GoalsHey there, tech enthusiasts and business aficionados! Get ready for a candid deep dive into the world of Managed Service Providers (MSPs) on the All Things MSP podcast. Join hosts Justin Esgar and Eric Anthony as they navigate the maze of calculating revenue per employee and uncover the real-deal strategies for success in this dynamic industry.Picture this: Eric starts off by throwing out some eye-popping numbers for annual revenue per employee, and let's just say, Justin is not entirely convinced! The banter between these two seasoned pros is nothing short of entertaining as they dissect the nuances of these...2023-08-3019 min

All Things MSPPodcast EP20 - Hiring Your First EmployeeIn this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony discuss the pros and cons of hiring a technician or an admin as your first employee. They argue that the best person to hire is the person who can fill the void of what you can't do or do better than you. They also discuss the importance of outsourcing tasks to save time and money.Justin and Eric start by discussing the benefits of hiring a technician as your first employee. They argue that a technician can help you with technical tasks, such as troubleshooting problems...2023-08-0821 min

All Things MSPEP19 - Digital Organization with Shawn LemonIn this episode of the All Things MSP podcast, join hosts Justin Esgar and Eric Anthony as they delve into the world of digital organization with their guest, Shawn Lemon. Shawn, an expert in digital workflows, highlights the importance of file structure in optimizing productivity for MSPs. He emphasizes that having a centralized resource where all team members can access documentation, client files, and essential resources is key to streamlining processes.The discussion revolves around transforming the traditional approach of organizing files based on client names into a more efficient system based on tasks and functionalities. Shawn introduces the concept...2023-08-0122 min

All Things MSPEP14 - Go, Go, Go - Get Moving!In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony talk to David Lindsay about the importance of health in the MSP industry. David is a former athlete and now a speaker and consultant who helps businesses improve their vitality. He shares his insights on how MSPs can improve their health and well-being, and how this can lead to increased productivity and profitability.David Lindsay: https://www.davidlindsay.com.au/CompTIA ChannelCon: https://i.snoball.it/p/TfyV/eBe a guest on the show: https://atmsp.link/podcast 2023-06-2743 min

All Things MSPEP10 - I'm Leaving YouNeed some MSP Therapy?Click Here: https://forms.gle/xhrgQ5Vf7gDiZXvk6When a client decides to switch to a new MSP, it can be a challenge for the outgoing MSP. In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony discuss the challenges of dealing with a client who is switching to a new MSP. They talk about how to handle the offboarding process, how to avoid burning bridges, and how to protect your reputation.Here are some tips for dealing with a client who is switching to a new MSP:2023-05-3035 min

All Things MSPEP09 - ROI RantIn this podcast, Justin Esgar and Eric Anthony discuss the benefits of outsourcing tasks to vendors as an MSP. They argue that MSPs should focus on their core competencies and outsource tasks that are not essential to their business. This can free up MSPs to spend more time on tasks that are more valuable to their clients, such as providing technical support and managing IT infrastructure.The podcast also discusses how to choose a vendor. Esgar and Anthony recommend that MSPs do their research and ask for references before making a decision. They also suggest that MSPs create a checklist...2023-05-2321 min

All Things MSPEP08 - Marketing Content that MattersIn the latest episode of "All Things MSP," host Justin Esgar and co-host Eric Anthony interview Tim Fitzpatrick, a marketing consultant and guru. They discuss the importance of honing in on ideal clients and creating a targeted marketing message. Fitzpatrick emphasizes the importance of creating an "ideal client GPS" list, which is a list of where your ideal clients congregate, both online and offline. For example, if you are targeting veterinary practice owners, you would want to create a list of all the associations, trade shows, and influencers in that space. Once you have created your list, you can then...2023-05-1638 min

All Things MSPEP07 - Post Pandemic Growth ModeIn the latest episode of the "All Things MSP" podcast, Justin Esgar and Eric Anthony sit down with MSP Ed Lukacs to discuss the challenges of marketing and sales in the managed IT services industry. Ed shares his experiences as an Apple Consultant Network member and MSP. He shares the difficulties he faced in defining his marketing plan in post-pandemic growth mode. Justin and Eric offer their insights on how MSPs can overcome the challenges of marketing and sales. They stress the importance of getting exposure and putting oneself out there, especially on platforms like LinkedIn. Eric mentions his framework...2023-05-1026 min

All Things MSPEP06 - Live Your Best Life with Melanie CurtisIn this week's episode of "All Things MSP," co-hosts Justin Esgar and Eric Anthony are joined by a very special guest, Melanie Curtis. Melanie is a renowned life coach and professional skydiver, who brings a unique perspective to the discussion on stress and living your best life. As IT service providers, our lives can be hectic and stressful. We often put our clients' needs ahead of our own, leading to burnout and decreased quality of life. In this episode, Melanie shares her insights on how to live your best life and manage stress effectively. Through her personal experiences and professional...2023-05-0223 min

All Things MSPEP04 - Mastering MSP Marketing: Insights from Paul GreenJoin Justin Esgar and Eric Anthony in this episode of "All Things MSP" as they sit down with Paul Green, founder of Paul Green's MSP Marketing, to discuss the fundamentals of marketing for managed IT services businesses. As a seasoned expert in the field, Green shares valuable insights on the importance of establishing a process-driven marketing strategy and getting started with the right mindset. Throughout the episode, the hosts and guest engage in a lighthearted conversation about various topics including the unpredictable weather in the UK, the Marvel Universe, and the beloved science fiction series Doctor Who. Despite the humorous...2023-04-1826 min

All Things MSPEP03 Great Expectations - Setting expectations with clients to avoid calamityThe All Things MSP podcast is a valuable resource for anyone in the managed IT services industry. In this episode, Justin Esgar and Eric Anthony discuss a common challenge faced by managed service providers: dealing with demanding clients. They highlight the importance of managing client expectations by setting up processes and procedures that clearly define the responsibilities of both parties. One crucial element to managing demanding clients is having a comprehensive Managed Service Agreement (MSA) in place. The MSA serves as a contract between the managed service provider and their client, outlining the services provided, payment terms, and other critical...2023-04-1129 min

All Things MSPEP01 - Do Not Listen to This PodcastWe did it! Join Justin Esgar and Eric Anthony as we discuss the many facets of being an IT services provider today and have a little fun too. We will discuss anything and on this episode we discuss why we started the podcast and some of our thoughts on the industry.2023-03-2729 min

Appitalize On Your Idea: The PodcastSeason 2 Episode 5 - Command Control Power - Find your Niche Be an expert and find your niche Happy Thursday everyone. Today on the Appitalize On Your Idea podcast I have Jerry Zigmont and Sam Valencia, who are both Apple Consultants and 2 of the three members of the Command Control Power podcast. The CCP team was at ACEs Conference this year to both do a presentation on Managed services and also taped a live episode of their wildly famous podcast. Today we discuss why they started the podcast. In their mind there wasn't a niche filled for Apple consultants. They bring on other experts to not only share their exper...2016-06-2327 min

Appitalize On Your Idea: The PodcastSeason 2 Episode 4 - Amy McKnight - Empower your Customers Empower your Customers Hey Hey everyone! It's time for another great episode of the Appitalize On Your Idea podcast. Today we have Mac Spa owner Amy McKnight on. Amy was an attendee of the 2015 ACEs Conference who then turned into a speaker for the 2016 conference. Amy has a great angle on empowering customers. Many of us would believe that teaching a customer how to do something would eliminate the need for us, but not with Amy. She believes (and rightfully so) that if you empower your customer the return is 100 fold. Not only will that customer keep coming back, but the...2016-06-1424 min

Appitalize On Your Idea: The PodcastSeason 2 Episode 3 - Randy Krum Visualize the Spoon Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Randy Krum, author of Cool Infographics and owner of InfoNewt, a company dedicated to data visualization and infographics. Randy and I discuss the reason for using infographics. So many times an infographic is incorrectly listed, as many just thing if it has pictures it's an infographic. On Randy's blog Cool Infographics, he posts about different types of graphics that are the right kind. So why use an infographic to tell your story? You know the phrase "A pictu...2016-06-0730 min

Appitalize On Your Idea: The PodcastSeason 2 Episode 2 - Peter Shankman Know Thyself Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Peter Shankman, most famously known for the founder of HARO (Help a Reporter Out), and now a public speaker. Peter has a great grasp on customer service, and even has written the book on it - Zombie Loyalists. Peter's golden rule is to "hire for people". Hire people who can deal with people first and then teach them the technical aspects of their job. Peter has a new podcast out Faster Than Normal, where he discusses how h...2016-05-2323 min

Appitalize On Your Idea: The PodcastSeason 2 Episode 1 - We are back! Season 2! Ok so it's been a year or so since my last episode, but its are back! It could be worse. I could have followed the Sherlock seasons on BBC (for those who don't get it, there are 3 episodes a season and they are like 2 years apart!). So here goes again. Welcome to the Appitalize On Your Idea Podcast. This short re-introduction episode is to just explain what's been happening in the last year. Why I haven't produced the show, and what's been happening to me personally. Now that it's all out on the table I feel like a...2016-05-1706 min

Appitalize On Your Idea: The PodcastEpisode 37 - Victor Agreda Jr - Tell the StoryTell The Story Happy Monday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have on Victor Agreda Jr, of Angry Dad Gamer and SuperPixel studios. Victor has done a lot of things in his life that has brought him to where he is now. Having started as just a commenter on a blog, turned him into the Editor-in-chief (yes I'm skipping a lot of that story here) and when that blog shut down he continued on telling stories with his comedy, his magic and now his new gaming web series. Vi...2015-06-0734 min

Appitalize On Your Idea: The PodcastEpisode 36 - Tony Ubertaccio - Give Value Up Front.Be a part of the process and give value up front. Welcome back Appitalizers. Now that the ACEs Conference is over, I'm back to bring you some great content and podcast episodes. We kick off the return with my good friend Tony Ubertaccio. Tony is a business strategist and consultant. He helps businesses by figuring out how to add value to the business. This could be anything from showing them how to capture emails, to social media strategy to brand positioning. Tony's goal is to help you as a business owner and entrepreneur keep your company fun and easy...2015-06-0132 min

Appitalize On Your Idea: The PodcastEpisode 35 - Ryan Cash - Alto's AdventureAlto's Adventure Today we have Ryan Cash from Snowman software on the podcast. Ryan and his team built an amazing game for iOS called Alto's Adventure. Ryan and I discuss how the game came to fruition, and the marketing strategy. I know a lot of you have been asking about how to go about building a game, so here's the episode for you! As in previous episodes, we discussed treating the app like a movie — releasing tidbits of the game in teasers and trailers, and then showing some behind the scenes such as how the game was bu...2015-04-0533 min

Appitalize On Your Idea: The PodcastEpisode 34 - Doug Fluckiger - Advance your ideaHelp advance your idea With today's episode, I have brought on Doug Fluckiger from Silver Creek Studio. Doug happens to be my outsourced graphic designer, but I didn't have him on to talk about us. I brought Doug on today to talk about how to find a graphic designer. With some great tidbits, Doug talks about finding someone who will not just do the graphics and be done, but will help you advance your idea. When you are outsourcing anything, you want someone who will be a partner on the project not just a "yes" man...2015-03-3027 min

Appitalize On Your Idea: The PodcastEpisode 33 - The Global Intellectual Properties Law SymposiumLawyers across the world! Today is a special episode of Appitalize On Your Idea the Podcast. We have on first time returning guest David Postolski, and his partner Susanne Somersalo on to talk about The Global Intellectual Properties Law Symposium The GIPLS is the first of it's kind. A three day event taking place March 30th-April 1st. The Symposium, being put on by Gearhart Law will bring nine lawyers from around the world together to answer questions about IP protection from around the world. Thinking about building a product? Think you want it to go global? You need t...2015-03-1624 min

Appitalize On Your Idea: The PodcastEpisode 32 - Bruce Zutler - Be the CaptainZen of Consulting Bruce Zutler of Venn Products Group joins us today on the Appitalize On Your Idea Podcast. Bruce is a mastermind when it comes to manufacturing, marketing, intellectual property and financing. Essentially if you want to start a business building a product, Bruce is the person to speak to. Bruce and I discuss the challenges of manufacturing. Using sites like Alibaba are great but there's so much more than just posting your idea and hoping someone across the world will make it. There are issues like materials, tooling, anticipated market and quantities. Bruce goes into the three...2015-03-0830 min

Appitalize On Your Idea: The PodcastEpisode 31 - Michelle Tripp - Have a Plan!Ideas are not cheap On todays episode we have the wonderfully talented Michelle Tripp on to talk about how to market your product. Michelle's number one rule? Have a plan! A great line from the movie One Crazy Summer — "Without plan there is no attack, without attack there's no victory!" Michelle comes on today to talk about having a plan and the three tiers of them: • Objectives • Strategies • Tactics Michelle goes on to talk about how to tailor your message for the appropriate platform, and to not be cheap on social media. You need to share high value conte...2015-03-0135 min

Appitalize On Your Idea: The PodcastEpisode 30 - Claudia Altucher - Ideas are the currency of the 21st century.Ideas are not cheap It's episode 30! Today we have on special guest Claudia Azula Altucher. Claudia is a two time best seller, and her latest book Become An Idea Machine has just been published. Claudia talks to us today about how to come up with ideas. "The Idea muscle is like any other muscle, it must be worked out." Claudia, and her husband James Altucher, make it a point to say that you need to come up with 10 ideas a day. It seems like a lot of work but it's not really. Claudia says, get it out of the w...2015-02-0228 min

Appitalize On Your Idea: The PodcastEpisode 29 - Jeet Banerjee - Serial Entrepreneur ExtraordinaireThe 22 year old Serial Entrepreneur Today I bring on Jeet Banerjee. Jeet, at 22 years old, has started multiple successful business, wrote a book, and has even spoke at TEDx! It amazes me how Jeet even has time to sleep! Jeet and I discuss how he gets through his days. Jeet talks about prioritizing your tasks. Figure out your day. What important things MUST get done first? Then he delves into something I think a lot of struggle with - figuring out your strengths and weaknesses. It's ok to be weak at something - but the goal would be to f...2015-01-2620 min

Appitalize On Your Idea: The PodcastEpisode 28 - Annie Scranton - The Jigsaw Puzzle of MarketingThe Jigsaw Puzzle of Marketing Happy Monday! Today I'm glad to have on Annie Scranton of Pace Public Relations in NYC. Annie, whose name you heard back in episode 26, has graced us by bringing her PR knowledge to the Appitalize On Your Idea Podcast. Annie and I discuss the need for a Public Relations firm. While Annie's firm only works with media relations (which in my opinion in the most important type), there are firms out there that do everything from corporate communications to crisis control to social media. Annie's years of experience in TV has allowed for he...2015-01-1733 min

Appitalize On Your Idea: The PodcastEpisode 26 - Micah Baldwin - Light Your Money On Fire!Light Your Money on Fire! I'm so excited to bring on my mentor, Micah Baldwin on today's episode of Appitalize On Your Idea podcast. I wanted to bring Micah on to discuss something I have been asked a lot about. "How do I raise money for my company?" As someone who has only bootstrapped my ideas, I have never been able to give the right advice about it. Micah, who is a multi-successful entrepreneur who has raised money on many occasions. Micah talks about the things investors look for. This includes understanding the market, making sure the team is s...2015-01-1042 min

Appitalize On Your Idea: The PodcastEpisode 25 - Michael Sorrentio - eyePatch caseA secret Appitalizer Happy New Year everyone, and welcome back to the Appitalize Podcast. Today I have on my friend Mike Sorrentino. Mike is a secret Appitalizer. By this I mean, he followed all the ways to Appitalize on his idea without even knowing it. Mike is the inventor of the eyePatch case, a physical case for your mobile device with a slider to cover the camera. Mike came up with the idea while listening to the radio one night. He got a patent, and then outsourced the design and manufacturing and is in the works to outsource the s...2015-01-0535 min

Appitalize On Your Idea: The PodcastHoliday Episode!Happy Holidays Everyone! Just a quick note from me to all of you, happy holidays and have a safe new year. This weeks podcast is a special one because I was able to get some of the past guests on to wish everyone a merry christmas, happy hanukah, happy kwanza and happy new year. Thanks to: Jason Womack Elizabeth and Richard Gearhart Martin Waxman David Postolski Jason Frasca Allen Hancock Michael Sorrentino Eyal Amir Warren Whitlock Matthew Hintz For more information check out Appitalize On Your Idea. 2014-12-2307 min

Appitalize On Your Idea: The PodcastEpisode 24 - Richard and Elizabeth Gearhart - power couple!An entrepreneurial law firm for entrepreneurs Welcome back to another episode of Appitalize On Your Idea: The Podcast. Today I have on Richard and Elizabeth Gearhart of Gearhart law. I know we've had on a lot of lawyers lately, but the reason I wanted to bring these two on is to talk about how Gearhart law in and of itself an entrepreneurial venture. Gearhart law was born on the internet. After a move from Georgia, Richard (with the help of Elizabeth), opened the practice and took to the internet to find clients. Opening his doors to allow anyone to conta...2014-12-1541 min

Appitalize On Your Idea: The PodcastEpisode 23 - Warren Whitlock - The Power of TwitterThe Humanity of Twitter Hope everyone is doing well this chilly December day. Today I have Warren Whitlock on the the show. Warren, #8 in Forbes top 50 social media influencers, was the author of the first book about Twitter. Having an account from Twitters inception, Warren has been able to experiment and test how to best use Twitter for your business. While many people think Twitter is just a place to promote their products, there's a much better way to use it. Answer questions! The majority of twitter accounts are actual humans. Be human about it! I was really...2014-12-0847 min

Appitalize On Your Idea: The PodcastEpisode 22 - Martin Waxman - The Zen of Content MarketingContent is King! In today's episode I have on Martin Waxman, digital communications and strategist. Martin and I discuss one of the biggest parts of Appitalize, marketing. More specifically, content. Martin explains how content is such a big thing when it comes to any company. Content isn't just blog posts, it's also pictures, videos, white papers, etc. Martin gives some great examples of how and where to post your information. Using tools like Slide Share, writing an ebook, and making videos are all things that don't take a lot of time but allow you to reuse content to get yo...2014-12-0135 min

Appitalize On Your Idea: The PodcastEpisode 21 - Happy Thanksgiving y'all!What's up everyone!!! It's the week of Thanksgiving, and I wanted to give you all my thanks for reading, listening, and commenting on all the stuff I've been doing this past year. With you, my loyal audience, I wouldn't be able to continue to put out this material. Because it's Thanksgiving week, I wanted to reshare with you one of my favorite episodes of Appitalize On Your Idea:The Podcast. I picked Jason Womack's episode. Why? Because I think that as we come into the holiday time, people tend to stress out about time. Jason's episode will help you wi...2014-11-2542 min

Appitalize On Your Idea: The PodcastEpisode 20 - Jason Frasca - Google+ and EvernoteGoogle+ will raise your SEO ranks! Today I bring on my friend Jason Frasca to talk about two very different, yet still connected, technologies: Google+ and Evernote. In the world of both Google+ and Everynote, Jason is considered an expert - but the reason he is, is the reason why they are connected. Jason used his Google+ skills to promote his knowledge of Evernote. Thanks to the way Google ranks Google+ information (such as posts, +1's and comments) it allows your profile and your brand to move up the rankings with ease. Links Mentioned During the Show:Jasons Blo...2014-11-1433 min

Appitalize On Your Idea: The PodcastEpisode 19 - Pia Silva - Emotional ConnectionsCreate an emotional connection between your customer and your company. Today Pia Silva joins us to discuss branding for your company. Branding is the one thing that will leave your mark on your customers. We discuss a few of Pia's favorite websites and how they brand to position themselves. Branding is the very start of your marketing efforts. Once you've established your brand your products will be associated with them, allowing people to understand where they come from. People remember companies easier when their brand is something that resonates with them (that emotional connection). Think about a few b...2014-11-0933 min

Appitalize On Your Idea: The PodcastEpisode 18 - Matthew Hintz - Your trademark tells what your company is going to be!What is your company going to be? It's your trademark! Today I have Matthew Hintz, a trademark lawyer from New Jersey, on to talk about trademarking your business. What's the difference between a trademark and a patent? A patent is protection on a method or a system, where trademark is protection on the word (a.k.a. Wordmark). Trademark's come in a few variants, such as trademarks, servicemarks, and trade secrets. A trademark protects your name, whether your company or your business. A trademark protects the actual product name. Where as a servicemarks protects a service (such as Chase...2014-11-0140 min

Appitalize On Your Idea: The PodcastEpisode 17 - Hostful - What's up Justin!What's been happening lately? I know it's been a while since I've posted a podcast episode, and today's episode is a little hostful episode describing what's been happening lately. While many of you know I've been super busy with Virtua Computers, building new apps with Autriv, and my wife and I are expecting our first child. Today I discussed some new cloud tools I've been using such as ZenDesk, Freshbooks, and AirPair.com, and prepping you guys for upcoming episodes. For more information check out Appitalize On Your Idea. 2014-10-2418 min

Appitalize On Your Idea: The PodcastEpisode 16 - Carmine Gallo - Tell Your Story Tell the story. Share your vision. I'm super excited about todays episode with Carmine Gallo. Carmine is a communications coach. He helps large (like Fortune 100 companies large) tell their story. He talks to CEO's, Sales Teams, and all in between showing them the right way to tell their story and share their vision. Today he talks with me, so you Appitalizers can hear him first hand. Carmine mentions some great tips in our conversation - such as the "Twitter Friendly Headline". He explains that if you can't share what you do in less than 140...2014-06-2836 min

Appitalize On Your Idea: The PodcastEpisode 15 - Mindy Bickel - USPTO education. USPTO meets College! Today we interview Mindy Bickel from the US Patent and Trademark Office. The USPTO and Cornell have teamed up to help entrepreneurs get informed and to learn about how to patent their ideas. As an Appitalizer, you should now be plenty aware that you need to protect yourself and your ideas. We have had lawyers on before to explain how to getting protected, but with Mindy we learn it from the other side. Mindy's goal with the program is to teach Appitalizer's how to educate themselves with the process of patents. 2014-06-2132 min

Appitalize On Your Idea: The PodcastEpisode 14 - Dennis Bone - Do it yourself economy Entrepreneurial Students On this episode I've interview Montclair State University's own Dennis Bone. Dennis was the former CEO of Verizon New Jersey before being tapped to be the director of the Feliciano Center for Entrepreneurship at MSU. Dennis instituted a new 3 class program that will help students become entrepreneurs. I say this a lot during the actual episode, but do I wish this was around when I was a student. Having this kind of hands on experience really allows students to learn about how to succeed in todays ever changing world. No longer are...2014-06-0328 min

Appitalize On Your Idea: The PodcastEpisode 13 - Luis Giraldo - Scratch Your Itch Scratch your own itch! Today I'm talking with Luis Giraldo, owner and CEO of Monkey Box in Canada. Luis who's an Apple consultant by day (like me!) found something in his day to day that he needed. He took that idea (what he calls his itch) and made it happen. He was able to Appitalize on his idea. Why I love what Luis did has nothing to do with Monkey Box (despite it being a great app), but more with how he got it built. Luis is a very smart person, but knew where...2014-04-2839 min

Appitalize On Your Idea: The PodcastEpisode 12 - Jason Womack - Your best just got better! Your best just got better! I'm super excited about todays episode with Jason Womack, of The Jason Womack Company. Jason wrote a book, and current has a podcast called Your Best Just Got Better, in which he discusses ways to help you transform. Whether it's networking or just simple time management, Jason gives great tips towards just doing better in life. Jason's company helps entrepreneurs, CEOs, even stay at home parents the ability to achieve more. With his Get Momentum company, he helps figure out the ways you can create better results with everything. 2014-04-0840 min

Appitalize On Your Idea: The PodcastEpisode 11 - David Postolski - Patents, Patents and more Patents Lawyers are your friends! Today I sit down with David Postolski of Day Pitney, LLP. David is an Intellectual Properties lawyers in NY and today we discuss how, what and who should patent and protect their idea (the answer is everyone who has an idea!). David and I talk about the need for protection. How do you keep people from stealing your idea and making money when you should be! David breaks down the three major intellectual property types: Copyright Trademark Patent All three items have their...2014-03-3147 min

Appitalize On Your Idea: The PodcastEpisode 10 – Liana Knudsen – Time and Passion Be Passionate! In todays episode we have Liana Kundsen, CEO and master baker of Auntie Liana's Bakery. Liana and her company really hold up the ideals behind Appitalizing on Your Idea. Liana has a full time job (disclosure: she works with my wife), and a part-time entrepreneurial track. In her after hours she runs Auntie Liana's Bakery and makes this delicious cakeballs. Liana and I discuss time management in this weeks episode of Appitalize On Your Idea: The Podcast. Her day job is very demanding, and she works very long hours, yet she still...2014-03-2432 min

Appitalize On Your Idea: The PodcastEpisode 9 - Chris Hawker - Ideas and Inventor! Need an Idea? Today's episode is an amazing one with inventor Chris Hawker. Chris, owner of Trident Designs and inventor talks about how he comes up with ideas. Chris' company has produced hundreds of products to be sold in the likes of Wal-Mart and Target. Chances are you have something he thought of in your own home! Chris really delves into how he started, and how you can come up with ideas just looking around. "Every invention solves a problem," he says. I can't agree anymore! Links Mentioned During the Show: Trident...2014-03-1452 min

Appitalize On Your Idea: The PodcastEpisode 8 - Hostful – MVP and Vetting Create a value helping position, not a marketing position. Today I decided to a do hostful episode. I wanted to share with you two things that have been on my mind lately. The first is MVP - Minimum Viable Product. When developing an idea you need to learn your core competency of your idea. Build just that in your first version and get it out in the wild. Don't fall subject to "feature creature". Not sure what your core competency is? Describe your product in 1 sentence, that's it! For SignMyPad our core competency is "Sign...2014-03-1021 min

Appitalize On Your Idea: The PodcastEpisode 7 - David Murray - Value Marketing via Social Media Create a value helping position, not a marketing position. March is upon us! Todays episode is a great one for people who need marketing help. David Murray, social media directory at Blue Cross Blue Shield joins us to discuss how to use Social Media to communicate with your audience. David talks about how to get started by listening to your customers. Listen to what issues they are having, and then answer them. It's not always about a sales pitch. "You need to create a value position." Social Media should be used a communication channel...2014-03-0245 min

Appitalize On Your Idea: The PodcastEpisode 6 - Pam Lefkowitz - Personal Needs Everything we do is out of our personal need. Today is a great day to get something done. Let's start it off right by listening to todays Appitalize On Your Idea: The Podcast episode 6 with my guest Pam Lefkowitz from Core Computing in Chicago. Pam is an Apple Consultant, who in her spare time likes to knit. She tells us how there were no good ways to make graph paper patters digitally. So what did she do? She went out and made an app! She found ways to outsource the coding and even bartered...2014-02-2037 min

Appitalize On Your Idea: The PodcastEpisode 5 - Michael Robin - Bootstrap Marketing DIY Marketing! In today's episode I talk with Michael Robin of Rocksauce Studios. Michael explains how anyone with an idea can market their product using social media. Even some of the most basic rules of marketing such as tell the story before the product launches. What I love the most about this interview is Michael's story about one of their clients who had a notebook app. I don't want to give away the secret (you should listen to the episode!) but what the creator of the app did was SUPER creative. Not everyone is...2014-02-1534 min

Appitalize On Your Idea: The PodcastEpisode 4 - Eyal Amir - Invest in yourself Outsourcing is not a bad thing! Eyal Amir, owner of Hammertech Engineering solutions, joins us on todays Appitalize On Your Idea: The Podcast. Eyal is a programmer that I've hired to do some work on apps for me in the past. In todays episode we discuss how you can find and hire outsourced personnel, and what to look for when vetting someone. One big thing we discuss is being able to explain what you want to the outsourced employee. We cover the whole process from once you have the idea to getting it made...2014-02-0733 min

Appitalize On Your Idea: The PodcastEpisode 3 - Dr. Roy Bachar - Know Your Idea! Don't be afraid! Today's episode of Appitalize On Your Idea: The Podcast, I bring on a childhood friend, Dr. Roy Bachar, who has become a very distinguished psychiatrist in New York City. I wanted to bring Dr. Bachar on to help people realize that fear can be overcome when building your idea. We talk about how you can overcome fear by finding places to go to focus on your work, and realizing that while you project your passions on your ideas, you are not your idea as a person. Dr. Bachar explains that a failure on...2014-01-3036 min

Appitalize On Your Idea: The PodcastEpisode 2 - Allen Hancock - Watchman MonitoringTwo in a row!! Super happy to be posing the second episode of Appitalize On Your Idea: The PodCast. Today's guest is Allen Hancock, founder of Watchman Monitoring. Allen and I discuss how Watchman Monitoring came to fruition. In his day job, Allen is an Apple Consultant in Baton Rouge, Louisiana. During his day he found an issue that clearly needed to be solved. How can we check to make sure users backups are running? At the time there was no clear cut answer, so Allen went out and devised a way to do so. He...2014-01-2233 min

Appitalize On Your Idea: The PodcastEpisode 1 - Kyle Samani - Pristine.ioIt's our first episode! Welcome one and all to the first episode of Appitalize On Your Idea: The PodCast. In this episode I give a quick review of what the podcast is going to be, before interviewing our first guest Kyle Samani of Pristine.io. Kyle and I discuss Pristine's product, which is a video streaming tool for the medical industry. Thanks to Google Glass, doctors, nurses and paramedics can now stream medical issues to any other device. An example from the show is a paramedic who is streaming and communicating with the hospital getting real...2014-01-1740 min