Shows
Fitness Business Podcast: Leadership, Innovation, and ProfitMastering Gym Marketing & Management through Authentic Branding: Kim Gouch, Dan Young & Dr. Patrick Porter: Episode 545In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, includ...2025-07-1045 min
Fitness Business Podcast: Leadership, Innovation, and ProfitPersonal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in...2025-06-2631 min
Fitness Business Podcast: Leadership, Innovation, and ProfitAI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543Become an FBP Insider! Learn more on Patreon. Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the...2025-06-1224 min
The Fitness Business Podcast#174: Fitness Industry Trends 2025, Mastering Lead Generation and What Most Small Gym Owners Get Wrong with Justin Tamsett!Justin “JT” Tamsett is a globally recognized fitness industry expert, speaker, and business coach with over 30 years of experience. A former gym owner and fitness instructor, he now helps gym owners and managers improve profitability, member retention, and leadership skills through his company, Active Management. As the host of the Fitness Business Podcast and a leader of REX Roundtables in the US and Australia, he has spoken at over 40 conferences in 23 countries. Passionate about reducing global healthcare costs by promoting physical activity, JT is dedicated to empowering fitness en...2025-06-1035 min
Fitness Business Podcast: Leadership, Innovation, and ProfitThe Neuroscience of Storytelling for Gym Owners: Danielle Krischik & Dr. Patrick Porter: Episode 542Become an FBP Insider! Learn more on Patreon. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of empl...2025-05-2933 min
Fitness Business Podcast: Leadership, Innovation, and ProfitMastering Fitness Staff Recruitment: Marketing, AI, and Referral Strategies to Build Your Dream Team: Fletcher Wimbush, Dr. Patrick Porter & Mark Harrington Jr: Episode 541Become an FBP Insider! Learn more on Patreon. Online Live Event - Learn More! Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff acquisition can...2025-05-1532 min
Fitness Business Podcast: Leadership, Innovation, and ProfitInjecting Fun and Engagement into Your Fitness Business: Jared Orton, Savannah Bananas and Richard Toutounji: Episode 539Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your w...2025-03-2039 min
Love Your CareerLove Your Career: Justin TamsettWow, what a treat this week we have! We are joined in the studio by Justin Tamsett, chair person and podcast host!Justin is recognized Internationally as a thought leader who delivers in a unique style and with quality content. He began his career in 1989 as a gym instructor before opening clubs from 1993 to 2008. He began chairing REX Roundtables in Australia in 2005 and joined the US team in 2020. he chairs REX Roundtables for owners, suppliers and franchisees. He has trained in over 500 fitness facilities since 2015 as a casual visitor to get the true consumer...2025-03-1247 min
Fitness Business Podcast: Leadership, Innovation, and ProfitAre You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable...2025-03-0639 min
Fitness Business Podcast: Leadership, Innovation, and ProfitRebuild Your Personal Training Program and Improve Member Retention: Richard Boyd and Bob Esquerre: Episode 537Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for golden nuggets on transforming your personal training...2025-02-2051 min
Fitness Business Podcast: Leadership, Innovation, and ProfitBuilding a Thriving Group Fitness Team, and Risk Management Strategies: Ingrid Knight-Cohee: Episode 536Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation, and dynamic fitness experiences that go far beyond traditional workout models. The e...2025-02-0637 min
Fitness Business Podcast: Leadership, Innovation, and ProfitBuilding a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market. You’ll als...2025-01-2340 min
Fitness Business Podcast: Leadership, Innovation, and ProfitNavigating the Strength Training Boom, Enhancing Customer Service, and Innovative Marketing Strategies: Episode 534With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in team members, and leveraging technology to improve the member experience.2025-01-0943 min
Your Dream GymYourDreamGym - Justin 'JT' Tamsett - Active Health ClubFitness Podcasting Legend, Justin 'JT' Tamsett is your next guest on YourDreamGym. He's been podcasting since before podcasts were invented! His DreamGym has to be convenient, have great music, conscientious PTs, staff, and members, and gamification. Heaps of ideas and tips for building a great fitness business in this episode!
Thanks to our supporters on this episode...
LeisureLabs, a full-service digital agency dedicated to creating great customer experiences for the fitness and wellbeing industry.
HireBOB.ai, supporting the physical activity sector with conversational AI employees to improve sales and service efficiencies.
Miha Bodytec, professional EMS (ElectroMyoStimulation) Equipment for continuous commercial op2024-12-0356 min
Fitness Business Podcast: Leadership, Innovation, and ProfitThe Rise of Recovery Spaces in Gyms: What You Need to Know: Episode 533The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their...2024-11-2847 min
Fitness Business Podcast: Leadership, Innovation, and ProfitHow to Use AI to Streamline Fitness Business Operations and Boost Profits (with Dr Ted Vickey): Episode 531Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and boost profits. 2024-10-3143 min
Fitness Business Podcast: Leadership, Innovation, and ProfitShaping the Future and Lobbying for Change in the Fitness Industry: Episode 529As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention? Key Takeaways: - The importance of advocacy: Discover how industry associations are lobbying governments to create favourable policies for gyms. - The benefits of joining an association: Learn about the resources and support available to members, such as networking opportunities, educational materials, and industry expertise. - How to advocate for your business: Gain insights into effective...2024-10-0354 min
Fitness Business Podcast: Leadership, Innovation, and ProfitHow to Improve Fitness Business Profitability, Lead Generation and Retention: Episode 528Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level. Key Takeaways: - Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability. - Motivate your team...2024-09-1932 min
Fitness Business Podcast: Leadership, Innovation, and ProfitWelcome to the Fitness Business PodcastAre you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box...2024-09-0601 min
Gym Owners Fitness Business Podcast With Mel TempestTransform Your Fitness Business with Justin TamsettI'm Justin Tamsett, one of the many distinguished speakers at this event, where Australia's best will share their expertise to help you strengthen your business.
I'll present five key strategies: an innovative referral campaign, understanding the difference between retention and attrition, improving retention numbers, enhancing staff NPS, and turning profit into personal wealth.
Don't miss this opportunity to transform your business. Visit ignitefitness.com.au for more information. See you in Melbourne!
www.ignitefitness.com.au Book now
2024-07-1002 min
Trainers Talking TruthsEp.143: Take Action to Improve Your Business and Change the Fitness World With Industry Leader Justin TamsettJenny and John chat with Justin Tamsett, a long-time industry leader, international speaker, managing director of Active Management and Chair for REX Roundtables for Leaders. Tune in as he details the actions one should take to improve themselves as a fitness business professional.https://www.instagram.com/activemanagement/ https://www.rexroundtables.com/2024-03-2044 min
Fitness Business Podcast: Leadership, Innovation, and ProfitNavigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT TamsettThe Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled with exactly that. Our guest is JT Tamsett, a business expert with extensive experience in the fitness industry. JT's work with Rex Roundtables and Active Management makes him the perfect person to share his knowledge and advice on the challenges of running a fitness bu...2023-11-1623 min
Fitness Business Podcast: Leadership, Innovation, and ProfitCurrent Fitness Industry Challenges with JTElevate your fitness business with industry guru Justin Tamsett! Get ready for explosive insights, trends, and strategies to dominate the game. In this show, you'll hear about: Getting the right people by being an employer of choice Power of social media, not sales media We are still a sales business, but we can be better Sharpen the soft skills of communication Knowing the data and the actions that impact that data No more using the pandemic as an excuse Read full show notes here: https://fitnessbusinesspodcast.com/5122023-08-0827 min
The Fitness Business PodcastThe Benefits of REX Roundtables for Fitness Business Owners with Justin Tamsett Are you passionate about growing and achieving dramatically better results in your fitness business? If so, REX Roundtables is what you need to help you achieve your goals. Join me, Dori Nugent, as I interview REX chairperson Justin Tamsett to discuss the benefits of Rex Roundtables in this episode of The Fitness Business Podcast. 2022-10-2727 minFitness Business Podcast: Leadership, Innovation, and ProfitThe Benefits of REX Roundtables for Fitness Business Owners with Justin Tamsett Are you passionate about growing and achieving dramatically better results in your fitness business? If so, REX Roundtables is what you need to help you achieve your goals. Join me, Dori Nugent, as I interview REX chairperson Justin Tamsett to discuss the benefits of Rex Roundtables in this episode of The Fitness Business Podcast. 2022-10-2727 minFitness Business Podcast: Leadership, Innovation, and Profit449 Tips for Creating Professional Photos with Your Smartphone with Collette EvansJoin Chantal Brodrick on sadly, her last show with the Fitness Business Podcast. Keen to take pics like a pro? Take a listen for some great tips from Collette on snapping pics using your smartphone, along with some terrific recommendations on social media content creation and planning. Join co-host Chantal Brodrick for this special educational intensive episode! Sadly, this will be Chantal’s last show with the Fitness Business Podcast. Chantal joined the podcast 7 years ago, as the weekly host, when Justin Tamsett had a forward thinking idea about starting an educational series. Chantal has interviewed hundreds of...2022-08-0934 minFitness Business Podcast: Leadership, Innovation, and ProfitWhy What You Do Really Matters with Justin TamsettOn March 22nd 2020, the world changed and has really continued to change right up until the day of recording this podcast and quite possibly for some months or even years into the future. But what doesn't change is why you got into the fitness industry! And I want to remind you this week to take a few hours to remind yourself of why you chose the fitness industry as your vocation.2021-12-2820 min
Nock, Nock...Who's There?Ep.21: The Business of the Fitness Industry with Justin TamsettJoin the Nock, Nock...Who's There? Podcast Facebook Page HERE-This week Gareth is joined by Justin (JT) Tamsett.Gareth & JT discuss what the fitness industry could potentially look like post Covid 19, the hybrid fitness model, attracting new talent and heaps more!-JT is a Business Coach with a difference! As a former personal training business owner, single gym owner and multiple health club owner I empathize with the challenges all owners face. So my role if to ask the questions, provide the information and ensure t...2021-11-1547 min