Shows
The Wellness Business ShowWhat's Your Business Attachment Style?Do you ever wonder what is holding you back in your business? So often we hear that you grow your business by implementing strategies or by just doing personal development. Does just doing one of those things have the full impact? What I have seen for both myself and others is that we're not making the most of all of the elements available to us to grow our business. So how do make the most of all of the elements? In today's podcast episode I want to talk to you about something I...
2024-01-0943 minThe Wellness Business ShowThe Top Seven Wellness Trends in 2024 That Will Shape Your BusinessHave you started to think about how your wellness business will look in 2024? Do you wonder if you have anything to offer to people or if people even want your offerings? Maybe it's time to look at the bigger picture in the wellness world and understand what the trends might be and how you can get ahead of the game. If that's the case then you'll be pleased to hear that I have been your 'wellness trend nerd' and have been researching what we as an industry can expect this year. Perhaps you're wondering why will...
2024-01-0242 minThe Wellness Business ShowHow To Brand Yourself As A Multi-Passionate Wellness ProfessionalHave you been put into a box as a wellness practitioner? Do people still label you as a yoga teacher or massage therapist even though you offer so much more than only those elements? It's so often the case with wellness professionals that they start by training in one modality and over time accumulate a wealth of skills which means that what you offer over time changes and develops. But are your audience or those that know you keeping up with this? Or are they still putting you in that original box? And...
2023-12-2636 minThe Wellness Business ShowRant Warning: If You're Getting Low Engagement Listen UpHow frustrated are you with your marketing? Do you feel like you're plugging away at social media but not getting the return you are hoping for? There is so much discussion about the algorithm on social media but what does it really mean? What impact is it really having and is it something that you need to be focussed on? In today's episode I want to to look at why wellness businesses often hold a belief that they're not good at marketing and what is holding them back. I'm also going to...
2023-12-1931 minThe Wellness Business ShowIf I Started My Biz From Scratch, This is What I'd DoIn this episode I want to share with you what I would differently if I was starting my business again now. I have years of experience with both a bricks and mortar business and in the online world so hear what I've learnt along the way. Whether you're starting out in the wellness industry, perhaps you're pivoting your business or maybe, like me, you're making changes to your business there are some key areas that you need to focus on to drive the success you are looking for. Business is something that you...
2023-12-1345 minThe Wellness Business ShowI Don't Agree With Ethical Marketing (And Here's Why)In this episode I want to talk about my position and perspective on ethical marketing. It's something that I've been talking about behind the scenes for a while but it seems important to share it more widely. We all know what 'bro marketing' is and ethical marketing is seen as the opposite of this but does ethical marketing really fit with the wellness industry? We never hear how ethical marketing applies to the wellness industry. So let's think about ethical marketing through the lens of the wellness industry and why it might be h...
2023-12-0558 minThe Wellness Business ShowConverting Likes & Lurkers Into Fully Paying ClientsHave you had conversations with people who don't turn into clients? Do you feel sometimes like you've exhausted all avenues to getting paying clients. Figuring out how people interact and engage with your content and then convert to paying for your service can be tricky. We don't always know who is out there lurking and watching your content and when they will be ready to buy. Even though we don't always know who is looking at our social media or reading our emails there are ways that we support those people through the...
2023-11-2941 minThe Wellness Business Show4 Hacks To Elevate Your Marketing InstantlyAre you feeling that it's a bit of a yawn fest with your content at the moment? Do you wonder if all of this marketing is really worth it? So many business owners worry that they are not getting the engagement they would like and it makes them feel that maybe they're not that good at marketing. There are so many ways that you can change how you feel about marketing your business and begin to make sales. So today I'm going to give you four takeaways that you can implement in your b...
2023-11-2123 minThe Wellness Business ShowThe Hidden Marketing Truths You Weren't Supposed to LearnAre you struggling to make your mark in the wellness industry? Do you feel like you've tried everything but it's not quite working? I hear so many of you worrying about marketing and finding your own voice in this space. But what if I told you that you already have everything you need within you? What if I told you that you've been sold the 'hustle' culture around marketing and that it absolutely doesn't need to be that way. I wonder how it would feel to learn some new marketing truths that would...
2023-11-1433 minThe Wellness Business ShowThe Four Biggest Red Flags in Business CoachingIt's easy as a business owner to jump from strategy to strategy thinking that this next shiny idea will be the one to grow our business. There's also a shame I see in business owners when they don't know how to grow their business. But let's be honest, you don't know what you don't know. And that's when we start to look outside for support. What do we hear and when we look outwards? There's a crowded space with people giving lots of advice about how to grow your business but that their way is t...
2023-11-0740 minThe Wellness Business ShowHow To Finally Conquer Consistency In Your MarketingAre you business owner who struggles to show up online consistently? Do you look at others social media and wonder how they do it? It's easy to fall into the trap of believeing there is a gold standard for consistency in business. That if you don't show up in a certain way you can't be successful. But what if I told you there is a different way, a better way to show up that your followers will loveeven more? Well, in today's episode I'm going to talk about just that. Let's think about...
2023-10-2429 minThe Wellness Business ShowBusting the 5 Marketing Myths That Are Crippling Your Wellness BusinessHow do you feel when I say the word marketing? Do you have visions of you having to sell on your social media platforms? So many entrepreneurs in the wellness space worry about marketing themselves and their business and fall into the trap of believeing some of the marketing myths that are perpetuated. What if I were to tell you what I hear and see on a weekly basis when it comes to marketing? Would it help you if I busted some of the myths out there that may leave you feeling discouraged? W...
2023-10-1739 minThe Wellness Business ShowMental Health in Business: The Unspoken Side of SuccessOn World Mental Health Day I want to talk about the correlation between entrepreneurship and mental health. Entrepreneurs can struggle with their mental health for many reasons and can feel alone and invisible. But what if I were to tell you that you're not alone, that the statistics show that a high proportion of people in business deal with a variety of mental health issues that can lead to burnout. So, why do we feel so alone and how do we support ourselves to strengthen our mental health so that we can make the...
2023-10-1038 minThe Wellness Business ShowInstagram Broadcast Channels: Can They Help Grow Your Wellness BusinessHow do you feel about new features being launched on your favourite social media platforms? Does it fill you with overwhelm of yet another aspect to try to master? Or is it an exciting opportunity? Instagram have launched broadcast channels as a way for business owners to communicate with their followers and also for your followers to communicate with each other. But is this something that you can make work for your business or will it be a fad that will fizzle out. Let's explore today how channels work and how usi...
2023-09-2632 minThe Wellness Business Show5 Steps to Making Difficult DecisionsHow easy do you find it to make decisions? Or do you find it hard, going over the details again and again, unable to make the final choice? We are faced with decisions every single day and as a wellness business owner I know that you are facing lots of decisions. What if you need to make a big decision that will change the course of your business? Maybe your life. You heard me talk about the big business decision I took in last week's episode and you have heard me ta...
2023-09-1940 minThe Wellness Business ShowThe Real Reason I'm Closing My Award-Winning Day SpaAs a wellness business owner do you currently have something in your life that you are thinking of changing, pivoting or ending? I know you're not alone but how often do we actually make the change? If this is you then today's episode speaks to you directly. I have been wanting to make a big change to my business for some time now and last week I announced that change. I announced that I will be closing my award-winning day spa. This announcement came with a lot of questions. So in today's episode I'm...
2023-09-121h 05The Wellness Business ShowBuilding Client Confidence in Your Wellness BusinessHow often do you look at other people who are running a wellness business and think that their success is due to their confidence? Do you worry that you are not confident enough to consitently grow your business? This has been a theme I have been noticing a lot recently. There is a growing belief amongst business owners that consistent confidence is what needs to be built in order to have a successful business. What I notice though is that while you are waiting to build your confidence to take your next steps others will be...
2023-08-2939 minThe Wellness Business ShowElevate Your Business: The Power of Energy MasteryDo you ever feel like you're lost in the business building trenches? Do you feel like strategy is the most important element of building your business? So why isn't the strategy always working for you? I hear so many people whose attention is placed on what is not working in their business, or only thinking about their limitations or lack mindset. What if you've missed the key starting point for your business? What if the strategy isn't the foundation of your business at all. In this week's episode I'm going to talk to...
2023-08-2234 minThe Wellness Business Show5 Signs You've Outgrown Your BusinessHave you noticed that there is something not quite the same in your business? Are you feeling out of alignment? Sitting with the feeling of knowing that something needs to change and not making that change can create lots of unexpected impacts both for you personally and how your business functions So what do you need to do to make the change? In this week's episode we're going to explore some of the signs that you've outgrown your business. Let's take a look at what might be holding you back from ma...
2023-08-0839 minThe Wellness Business ShowBe the Best Boss You Can Be (To Yourself)What kind of a boss are you? You might be thinking you're not a boss because you don't have a team. Well let me tell you this. You are your own boss. Have you become the boss you never wanted to be or even worse like the one you really didn't like having. Have you heard the phrases on instagram like 'girl boss' making us believe that we have to work harder and push harder. Well all that is about to change. In this week's episode we're going to explore how you...
2023-08-0148 minThe Wellness Business ShowBoost Summer Sales (While You Take Time Off)Are you wondering how you can manage your business and the Summer holidays? Or maybe you believe that no one will be buying in the Summer? Summer can be a tricky time of year to navigate whether you're balancing your children and your business or trying to find that one amazing sales strategy. So, in this week's episode I want to talk to you about how you and your business can thrive and maximise income over the summer whilst still getting some time for the things you love to do. ...
2023-07-2527 minThe Wellness Business Show6 Ways to Use Instagram Threads to Grow Your Wellness BusinessDo you have resistance to new social media developments? Do you think you'll just sit back and watch for now as you're worried about how it will play out? I've had so many clients asking me questions on whether jumping on to the latest social media platform is a good idea and how they can make it work for them. So, in this week's episode I am so excited to be talking to you about Instagram Threads. It's only a few days old but it's made such an impact already. I ca...
2023-07-1121 minThe Wellness Business Show5 Ways to Get Ahead When You've Fallen BehindHow often do you think to yourself, I'm falling behind! Whether that be in a course you're taking or in your business, is it a thought that shows up for you? I'm confident that it's not just in your life now that you feel it but you will have heard the message as a child too. Not being where you need to be, feeling behind, comparing your progress to others. In this week's episode I want to reflect on where this feeling comes from and how we can move past it. I'v...
2023-07-0335 minThe Wellness Business ShowTop Tech Tips to Grow Your Wellness BusinessDo you spend your time looking at other business owners social media and websites wondering how on earth they make things look amazing? Or maybe you're receiving emails and thinking how are they doing this! Well I know you're not the only one. It's easy to compare yourself and wonder how others are making things look so good and slick. So, if this is you then this episode will unlock the secrets you have been looking for. Gone are the days of feeling in the dark and wondering how on earth...
2023-06-2033 minThe Wellness Business ShowTo Niche or Not To Niche (That is Not the Question)Are you still trying to serve everyone? Are you thinking that by having a wider audience you will grow your business and make more money? If you are doing this, how is it working for you? Do you find it hard to develop a clear message? So, if this is you then this episode is definitely aimed at you. I know that you probably hear people talk about niching all the time and it's one of those subjects that we can easily ignore. But if you don't know specifically who you ar...
2023-06-0645 minThe Wellness Business ShowThe Online Course Creator Launch DebriefI've talked on the podcast before about the importance of doing a launch debrief and I've given you behind the scenes access to my previous launches. So today, we're here again following the launch of the Online Course Creator and I really want to share with you the things that went well, the things I have learned and what I might change for future launches. It's a juicy episode where I take you through the metrics and my thought processes throughout the whole launch. There are so many amazing insights to...
2023-05-3038 minThe Wellness Business Show7 Instant Actions to Take When Business is SlowHave you ever felt like you've hit a wall in your business? Do you ever look around and wonder why it's working out for others but not for you? I'm sure that all business owners have felt like this at some point in their business journey and it can feel demoralising. But what if I told you that when you find yourself in these slow or difficult moments there are actions you can take to change course and feel like you are back in control. Join me in this episode where I...
2023-05-2353 minThe Wellness Business Show16 Ways to Create More Sales in Your Wellness Business TodayYou're working hard on your business every day but don't see the sales to match. What's going wrong? I believe great sales are the result of long term strategies that are implemented simply but consistently over time. November 2021 was my best month in sales. Yet it was also the month when I had taken weeks off to heal after a surgery. Like the self-confessed nerd that I am, this got me figuring out exactly why and how this had happened. And in this episode of T...
2023-05-1636 minThe Wellness Business Show3 Vital Ingredients for a Thriving Wellness BusinessIf I told you that there are only three vital ingredients you need to have a thriving wellness business you'd be jumping to use them right? I just know you would. Which is why I am SO excited to share with you today how you can build your business with ease. I know that so many people feel that building a sustainable business must be difficult or complicated but those thoughts lead to a path to nowhere. So if you're finding that your wellness business isn't blossoming as quickly as you'd...
2023-05-0934 minThe Wellness Business ShowThe 6 Most Profitable Online Course Types For Your Wellness BusinessAre you looking to be able to leverage your time in your business or even create a scalable offer but don't know where to start? So many business owners feel like this and those of us in the wellness industry might feel that this is more difficult for us to do. How would it feel to walk in the path of so many of my other wellness practitioner clients and create something that works for you, your business and your clients? Well in today's episode I want to share...
2023-05-0253 minThe Wellness Business ShowHow to Earn More & Work Less (The *Actual* Formula)Are you looking at people on social media who are living the laptop lifestyle and thinking 'I wish that was me'? Does that come from a place of having a desire to earn more money while working less hours? Are you struggling to work out how you could even start to run your business in a way that would make that happen? Well, you need to listen to today's episode and hear my thoughts about some of the easiest ways to create a business that gives you the life that you want. Now, you don't have to live the...
2023-04-2544 minThe Wellness Business ShowUnleashing the Power of ChatGPT: 10 Game-Changing Ways to Enhance Your BizIf I told you there was something out there that could give you content ideas, write copy for you, create video scripts and craft your weekly email for FREE in seconds - you'd want to know more, right? 🤔 Of course you would… Which is why I am SO excited to share todays episode of The Wellness Entrepreneur Podcast with you - Unleashing The Power Of ChatGPT: 10 Game-Changing Ways To Enhance Your Biz. Now I know the use of AI stirs up fear 😰in some, but personally I love the thought of supportive software that can help me to elevate my conte...
2023-04-1136 minThe Wellness Business ShowTime is Money: The Six Areas Your Business is Wasting Precious Minutes (& How to Stop)Are you frustrated about not getting your new product or service out into the world? If you are feeling that way then I wonder if it has anything to do with feeling like you don't have the time to implement all that you want to. What happens when you've got a full diary or you've got too much to do but it isn't translating to growing your business? Or could you be doing things that actually will never really contribute to your business growing? So why do we waste so much...
2023-04-0448 minThe Wellness Business Show6 Reasons to Create a Wildly Profitable Online CourseAre you still trading time for money in your business? If you're nodding then I can't say I'm surprised - it's what I see a lot of wellness entrepreneurs doing simply because we are not taught HOW to scale our businesses in any other way. But what happens when you are solidly fully booked and have no more hours to give? Or when you're burnt out simply thinking about the amount of hours you'd need to commit to hit your dream income. And this is without me even touching on elevating...
2023-03-2833 minThe Wellness Business ShowHow To Sell a Brand New ServiceWhy does launching a new service feel so scary… It's what we as wellness business owners do, right? Perhaps the fear kicks in when you're wondering how you're going to get your service out in the world… Or maybe it's when those moments of doubt kick in and you're left thinking - "what if no one buys?" So how do we get ahead of the curve and make sure your brand new service gets into the hands of those that need it most in the m...
2023-03-2135 minThe Wellness Business ShowHow To Sell In The DM'sSelling in the DMs is the simplest sales strategy out there… So why does it feel riddled with so much 'ick'? Because 99.9% of people trying to sell in the DMs are going about it all wrong. It's become the equivalent of the door to door sales person except people come a-knocking 24/7 with zero boundaries. So how do we reclaim this potent sales strategy and optimise it in our business to get your work into the hands of those that need it most?
2023-03-1438 minThe Wellness Business ShowAre Memberships Dead in 2023?Are memberships dead? Have you noticed some business owners losing their energy for their memberships or deciding to close them altogether? Do you wonder if memberships are still a great place to build community, or maybe if they're an easy, semi-passive revenue stream? Having just closed my own membership, in this week's episode of The Wellness Entrepreneur podcast, I get to the heart of the matter about whether memberships are dead in 2023. In this episode you are going to hear all about my journey to growing a thriving membership, and the...
2023-03-0741 minThe Wellness Business ShowIlluminate Your Business with Human DesignToday's episode is so exciting for me as I get to share with you something that I am incredibly passionate about. It's something lots of people are talking about and I want to help you understand why it's a game changer for you and your business. Yes, it's human design. Have you ever felt that you are being asked to create a cookie cutter version of business? Or maybe feel that you are riddled with self doubt or can't take action due to paralysis analysis? I know that you're not the...
2023-02-2858 minThe Wellness Business ShowThe Secret To Profitable FB & IG AdsWant to grow your audience but not sure of the best way to do it? Maybe you've thought about using FB & IG ads but have questions, or even worries, about how to run ads effectively? Well in today's episode of the Wellness Entrepreneur Podcast I want to talk to you about FB & IG ads and why I believe they can be incredibly effective for growing your business. Now I get it, ads can be such a polarising topic leaving people asking the question, 'to ad or not to ad?'. Mix...
2022-09-1229 minThe Wellness Business ShowCreating Your Wellness Brand World with Liz JonesHow do you and your wellness business stand out online? Do you have a clear, authentic brand? Do you even know what branding means? What if you knew that branding was more than just great design? If you're wondering how to create a powerful and authentic wellness brand that showcases your uniqueness and reflects your vision and purpose then keep listening. In this episode of The Wellness Entrepreneur Podcast I am talking to brand mentor and coach Liz Jones about how you can...
2022-08-151h 08The Wellness Business ShowBuild a Bright, Bold and Beautiful Brand with Kayleigh LloydIs it time for a rebrand? Have you ever had your branding created professionally or are you at the home-made branding stage? Branding can become such a block for entrepreneurs as we wonder when the right time is to invest in a professional designer. One of the biggest problems can be that we don't fully understand what a brand is and how it applies to us. In this episode of The Wellness Entrepreneur Podcast I speak with Kayleigh Lloyd, my very own brand designer. I am so excited to speak to...
2022-08-0154 minThe Wellness Business ShowExpand Your Energetic Bandwidth with Zoe SwanAre you able to utilise your own wellness toolkit for yourself? Have you considered ways to fully integrate wellness into all aspects of your life? Wellness can often be seen as something separate and not integrated within workspaces or even life more generally. We have wellness moments but it is not embedded culturally as something that can support us to grow our capacity to energetically deal with the stress of life. In this episode of The Wellness Entrepreneur Podcast we speak with Zoe Swan about just this and we explore how...
2022-07-181h 17The Wellness Business ShowRaising Your Business Vibration Through Sound Therapy with Ruth SummersHow do you find flow in your business? Have you considered different ways to work with your subconscious - what about using the power of sound? Sound is around us all of the time whether we physically hear it or feel the vibrations within us. I'm sure for many of you there is already a place in your life for using music, your voice or the natural sounds in your environment but are you consciously aware of the positive impact these sounds can have on you (and your biz!) In this...
2022-07-1144 minThe Wellness Business ShowTrailer - Wellness Revolution SeasonWelcome to the trailer for the Wellness Revolution Season. In this trailer I am so excited to have a co-host, Sarah Taylor who is my co-founder of the Wellness Revolution Festival. We can't wait to interview the workshop facilitators for the Wellness Revolution Festival so that you can hear what we have in store for you. To find out more about the Wellness Revolution Festival click here: https://www.wellnessrevolutionfestival.com https://www.instagram.com/wellnessrevolutionfest/ __________________________ Read the FULL SHOWNOTES HERE __________________________ Say hi to Kirsty K...
2022-06-1706 minThe Wellness Business ShowWalking Away From Unhealthy Goals With Isla McLachlanCould you walk away from a career you had dreamt about since you were fourteen? What if you spent years studying and pushing yourself with that one goal in mind, and then noticed that your entire body was telling you to stop? Many in this industry have found their true calling in wellness after experimenting with other paths, but Isla McLachlan chose to leave her career in law just as she was starting out. After forcing herself to work past her limits for years, she finally realised that she couldn't thrive in an...
2022-06-061h 02The Wellness Business ShowHow To Prioritise Your Mental Health In Entrepreneurship With Rebecca HayMany in the wellness industry found their calling after a transcendental session with a therapist or counsellor. Something they had struggled with for years was suddenly given a name and a form. We've all heard the anecdotes, and a lot of us have lived through this. Knowing ourselves better gave us the tools to fight and build a better life for ourselves. Yet, outside the wellness circle, mental health is rarely given the importance it deserves. This is why I decided to invite someone who is intimately familiar with the world...
2022-05-1657 minThe Wellness Business ShowWhy You Should Take That Break You've Been AvoidingHow often have you pushed back a holiday or short break because you were afraid to disappoint your clients? I remember how crushed I used to feel when a client would react badly to my taking some time off. This was years ago, before I reduced my one-to-one clients to a selected handful. Yet, that feeling of dread every time I needed a break is still fresh in my mind. So, when a team member needed to push back a masterclass inside my membership last week, I knew exactly what she...
2022-05-0239 minThe Wellness Business ShowThe Single Biggest Flaw Of Wellness Businesses (and how to fix it)The traditional wellness industry business model is broken. No matter which modality you've trained in, once you step out into the world and set up shop, you'll soon have the realisation I did. There's something glaringly wrong with how you've been told to do business in this industry. It's likely your training never really covered any skills in business - you were probably vaguely told to start attracting clients and begin working with them one-to-one. That when you're fully booked with a long waitlist, you'll know that you've succeeded. ...
2022-04-2545 minThe Wellness Business ShowHow to Set Goals You Won't Give Up OnEvery new year, we create a list of goals in our hearts and journals. We envision that somehow in the next twelve months, we will fulfil a dream or a business milestone. But most of us do this without proper goal setting. Which means that four months later, by the end of April, the majority of people have made very little progress towards achieving their dreams. They are beginning to write off 2022, just as they gave up on the years before. I'm sure you're familiar with this pattern of behaviour, since...
2022-04-1830 minThe Wellness Business ShowThe Art Of Soulful Selling With Lynsey GraceSelling is supposed to equal lying, manipulation, and selfishness - the antithesis of everything we value in wellness. This is why most of us struggle to be at peace with selling our services. It always feels wrong and in conflict with our core beliefs. But what if I told you that the traditional view of selling is not just wrong, it's utterly ineffective. What if I told you that you couldn't sell anything if you were lying or trying to manipulate your clients? The best salespeople lead with human connections and...
2022-04-1140 minThe Wellness Business ShowTaking Radical Responsibility In Your BusinessEvery entrepreneur faces stagnation at some point. They watch their peers and competitors soaring in their own businesses and can't figure out why they are the ones stuck. A recent breakthrough with a client made me realise that this stagnation can come at any stage for a business owner - whether you're just starting out or have several years under your belt. You know that you want to change things and reach new heights, yet you find yourself ducking all new experiences. You sign up for courses and decide on new...
2022-03-2843 minThe Wellness Business ShowA Client's Journey: From Finding You to Buying From YouHow does a client go from finding you on social media to signing up for your stellar offer or service? Do you know the exact path they take from the beginning to the end and what obstacles might derail them completely on route? Entrepreneurs often focus entirely on building their social presence, and forget to think about the next steps in guiding new clients to a sale. This can lose you sales and rid clients of the opportunity to access that much needed transformation - both of which can be avoided with the right steps.
2022-03-2140 minThe Wellness Business ShowLearning the Business of Wellness With Gill BurrowsFor many, wellness is their second (third or fourth) career. Born from a feeling that somewhere out there was a better fit for our experience and skills than what we were doing before. But many find their passion and curiosity isn't enough when it comes to turning their wellness tools into a business. We worry about the financial consequences of leaving our jobs. We worry about what our friends and family might say. We worry we might not have what it takes. In her 50s, Gill Burrows was staring at the...
2022-03-0341 minThe Wellness Business ShowThe Entrepreneural ADHD Mind With Chelsea UithovenIs there anything more satisfying than helping your clients feel seen? Truly understood for who they are? As wellness entrepreneurs, we are often very open about our own struggles because we know how valuable it can be to our clients. Hearing about how someone else identified patterns in their own life and connected it to a core issue they hadn't addressed before can be life changing to us. When Wellness Coach, Chelsea Uithoven, got diagnosed with ADHD at 30, she found a whole new way to connect with her clients. ...
2022-02-1043 minThe Wellness Business ShowLive Launch DebriefA launch is a massive event in a business owner's calendar. It seems to take over every part of their life. And it's very hard to keep a clear vision through this time. So, most entrepreneurs end up struggling to see the full picture and correctly measure the success of their launch. To help you avoid this confusion, I had previously set down my 7 Steps to a post-launch debrief that clears the fog from your head and helps you measure your performance in a constructive way. Now, in case you missed...
2022-02-0336 minThe Wellness Business ShowHow to Create a Profitable Sales Page With Aja StuartCan you write persuasive sales copy without being pushy or manipulative? Is it possible for wellness entrepreneurs to create their own sales page without spending a fortune in marketing from the very beginning? The answer to both is a resounding yes, and to back up my claims, I have a special guest on today's episode who has created the ultimate sales copy formula that will help you sell your offer with ease. Aja Stuart, who just held a masterclass on sales pages inside The Collective, also reveals how she revamped my own sales...
2022-01-2058 minThe Wellness Business Show16 Ways To Create More Sales In Your Wellness Business TODAYYou're working hard on your business every day but don't see the sales to match. What's going wrong? I believe great sales are the result of long term strategies that are implemented simply but consistently over time. Last November was my best month in sales. Yet it was also the month when I had taken weeks off to heal after a surgery. Like the self-confessed nerd that I am, this got me figuring out exactly why and how this had happened. And in this episode of The Wellness Entrepreneur P...
2022-01-0638 minThe Wellness Business ShowHow To Build A Stellar Team With Zero BudgetEntrepreneurs on social media talk about their teams all the time. It's clearly a support system that helps these businesses thrive. You see these posts and videos, and wonder how nice it would be to have a team like that. But you're not at that place yet. Or maybe you don't really want an actual team of people to manage. So how can you get the real benefits of having a team dedicated to your work without hiring employees or spending a single penny? Let me tell you how in this ep...
2021-11-1820 minThe Wellness Business ShowGrowth and Wellness In Digital Marketing with Trudi and AndiThe last twenty months brought the wellness world online, and suddenly the reach of your digital presence had an oversized impact on your business. Now, besides being an expert in your field and running a business, wellness entrepreneurs also have a whole new frontier to conquer. You have to research hashtags, learn search engine optimization, and understand how the algorithms of 5 different platforms work. Unsurprisingly, many of us have found this experience frustrating. We are spending days on building websites and creating social media content, when we could be spending that...
2021-10-2137 minThe Wellness Business Show7 Steps To Creating Instant Opportunities In Your BusinessA lot of entrepreneurs dream of using social media to grow their business, but end up disheartened because they don't see their follower count rising fast enough. In their minds, they can't start selling to their audience unless they have a large following. But there are 7 things you can do right now that definitely don't require a large audience! Do these when you have 5000 followers, or 500, or 50! They are just as effective. Because my steps teach you how to create a relationship with potential customers who will seek out y...
2021-10-0739 minThe Wellness Business ShowThe Success of All Future Launches Depends on These 7 StepsThe end of one launch is where the next one begins! Most entrepreneurs look at a completed launch and see success or failure. I see crucial information that can make sure that my next launch will be bigger and better. A launch is an exhausting and complicated process. And if you don't experience success during the first launch, it's natural to feel anxious and hesitant about the next one. If this one failed, why will the next succeed? In this episode of The Wellness Entrepreneur Podcast, I explain the 7 steps that ma...
2021-09-2332 minThe Wellness Business Show6 Steps to Creating Content Copy that ConvertsAs an entrepreneur you have to wear many hats, but did you ever imagine the most crucial one might be that of a gripping storyteller capturing the attention of potential clients with your words alone? Sounds hard, doesn't it? Well luckily for you, it really doesn't have to be. In fact it can be a totally intuitive and even cathartic process. There are six steps to my method. And with each one, you will get closer to perfecting the one story you need to tell the world. Your own. In...
2021-09-1635 minThe Wellness Business ShowThe single most important thing you need to grow your business (and it's not strategy)When a business owner tells herself that she has reached the limits of her growth, and doesn't want to scale up any more, it's one of two things. Either she has really reached the pinnacle of her journey and is completely satisfied with where she is. (In which case, I'm truly happy for her!) Or she is convincing herself that she doesn't want to grow any more because she has reached the end of her physical and mental capacity. In this episode of The Wellness Entrepreneur Podcast, I tackle a different struggle of e...
2021-09-0926 minThe Wellness Business ShowHow To Blow Up Your Reach With Instagram Reels (plus 14 awesome Reel ideas)Have you been eyeing Instagram Reels and slowly backing away from it? The idea of adding one more content format to your plate might be completely overwhelming, but I believe that you can take full advantage of reels without burning yourself out or making yourself look silly. In today's episode of The Wellness Entrepreneur Podcast, I talk to you about why taking a second look at this format is crucial for a wellness entrepreneur today, and what my experiments with it have taught me so far. Join me in this episode, as we e...
2021-08-1229 minThe Wellness Business Show7 Steps To Help Your Biz Thrive (not just survive) During The HolidaysSummer breaks are here and you can see clients stepping back. If this is making you worry about the impact on your business, this episode is for you. There is a natural cycle to every business, and knowing how to recognise its pattern and anticipate the peaks and troughs is how entrepreneurs stop fearing the worst. So, to build a strong business that doesn't depend on a week-by-week model, you have to learn how to access the seasons of your industry. In this episode of The Wellness Entrepreneur Podcast, I outline my 7 tried...
2021-08-0542 minThe Wellness Business ShowThe 100th Episode - Kirsty Answers All Your QuestionsDid you ever want to know how I manage to stay consistent with the podcast? Or how I run an in-person business, an online business whilst juggling being a mum of three? Perhaps, you've wanted to ask me how I've stayed motivated through so many years of entrepreneurship. Or maybe, you had a question about how to find your ideal client. Well, today, on the 100th episode of The Wellness Entrepreneur Podcast, I reveal all! I asked my clients and audience to send me questions they've always wanted answered by me, and today I...
2021-07-151h 20The Wellness Business ShowHow To Create A Seamless & Profitable Client JourneyHow does a client go from finding you on social media to signing up for your stellar offer or service? Do you know the exact path they take from the beginning to the end and what obstacles might derail them completely on route? Entrepreneurs often focus entirely on building their social presence, and forget to think about the next steps in guiding new clients to a sale. This can lose you sales and rid clients of the opportunity to access that much needed transformation - both of which can be avoided with the right steps.
2021-06-2439 minThe Wellness Business ShowHow To Price Your Products & Services With EaseCan the thought of pricing be anything but nauseating for an entrepreneur? Absolutely! We put a lot of ourselves into our offers, and that has the natural effect of making us believe that a rejection from a client because of our price is a rejection of the product or service we created. But that's completely untrue. In this episode of The Wellness Entrepreneur Podcast, I talk about the mindset you should develop around pricing, so that this part of running your business feels seamless and organic instead of something to dread....
2021-06-1035 minThe Wellness Business ShowSupporting Your Mental Health As An Ambitious EntrepreneurAt what stage of your business growth should you prioritize your mental health? When is it a good time to invest in support on your entrepreneurial journey? Is it normal to struggle with motivation while running a business you love? After last week's brilliant episode with Saša Harper, the feedback we got from the wellness community spoke volumes about the urgent need to increase accessibility in our businesses. But that also got me thinking about the struggles of entrepreneurship which don't get talked about enough, as we hurry towards the next milestone in...
2021-06-0347 minThe Wellness Business ShowThe Art of Giving With Julie Kent MBEEvery wellness entrepreneur aspires to create a business that helps people. But what are the benefits and drawbacks of living a life of giving to others? The best person to answer that question must be the woman who just received an MBE for her decades of tireless charitable work. In today's Wellness Entrepreneur Podcast episode, I talk to Julie Kent MBE about the loss that started her journey of giving and how her work has strengthened and supported her throughout the years. In this interview, we explore: - The challenges and j...
2021-05-0652 minThe Wellness Business ShowSalon Success Secrets: From Failure To Fruition With Jennifer MorleyAre you confident that you know how to run your wellness business successfully? For a lot of entrepreneurs, their creative talent is their strength, while running a business is something that they're having to learn on the go. But with so much at stake, it's crucial that you use more than wish and hope (and a bit of law of attraction magic) as early in your business journey as possible. Our guest today learned this lesson the hard way. Jennifer Morley - an entrepreneur and a salon marketing coach - joins...
2021-04-221h 01The Wellness Business ShowJump Starting an Online Business and Rebuilding Your Confidence With Jenna McAvoyHow often do we skip the gym because we can't bear to have an audience to our struggles on that day? How often does self care and fitness aspirations fall to the wayside, as we focus on fulfilling our roles as mothers, wives, CEOs, and entrepreneurs? We have too much on our plate, and no motivation to face the gym on top of a tiring day. Which is why, in this episode of The Wellness Entrepreneur, I chat with Jenna McAvoy, a fitness coach with seven years of experience, who identified this problem...
2021-04-0137 minThe Wellness Business ShowHow I Grew My Instagram To 10KAre you feeling frustrated and even burnt out by the endless hours spent on Instagram getting absolutely nowhere - FAST? I promise you I've been there! Everyone seems to make the whole thing look so easy but every time you gain some new followers, a little more engagement or even an enquiry or two, the next minute it all seems to fall away - and you're back to crickets. If you're feeling this way - I am here to tell you it is not your fault. These platforms have so many functions and...
2021-03-1144 minThe Wellness Business ShowFrom Professional Dancer To Digital Wellness Empire with Isa WellyOnce you've working as a professional dancer for icons such as Kylie and Take That you would think your life would be made, right? It's possibly every budding dancers dream to see the world, land the life-changing jobs and hang out with some of the world's best-known artists. In todays Wellness Entrepreneur Podcast episode I interview ex-professional dancer turned nutritional therapist and Pilates instructor ISA Welly. In this episode Welly shares her story of reaching the highest heights in her dancing career to burning out and doing a total 360 in her life and her business. Th...
2021-03-0343 minThe Wellness Business Show9 Steps To Creating Fierce Business BoundariesYou won't see this coming. Because in all honesty not many of us do. We get so caught up in the next 'uplevel' that we never ask ourselves if we've really got what it takes internally to sustain it. The constant exhaustion. The endless giving. The feeling like it's never enough. It's all part of it. And whilst these feelings are so very real - the meaning behind them are often entirely misunderstood. We see it all as an indicator of failure but...
2021-02-2547 min
The Wellness Business Show8 Simple Steps To Get Started On ClubhouseHave you heard, there's a new social media app around town and EVERYONE is wondering - is this the next big thing? Whether this app has already become your latest go-to online hangout or you are yet to embrace this audio-only platform that seems to be a hybrid between podcasting and Facebook groups, there's no doubt we need to explore its potential. In today's Wellness Entrepreneur podcast episode I share my eight top tips to get started on Clubhouse and reveal some simple, yet effective growth hacks to ensure you are getting the most out...
2021-02-0442 min
The Wellness Business ShowThe Pleasure To Profit Pathway with Natalia DoulgerWhat does boudoir photography, body acceptance and tapping into your personal pleasure have to do with becoming a wildly successful entrepreneur. Surely a disconnection from your physical form and not being able to fully embrace the skin you are in is something we work on separately from our business growth, right? In this weeks Wellness Entrepreneur Podcast episode we speak with Natalia Doulger, boudoir photographer and self-love coach, on why our success in business correlates directly with the relationship we have with our bodies and how it could be the missing link in our desire f...
2021-01-2849 min
The Wellness Business ShowMy Story With AutismMy life has never quite been the same since autism entered our reality. It plunged our family into deep grief, massive confusion and fear about the future - that was almost two years ago now and this steep learning curve has taught us so much. There've been days when I've questioned if running a rapidly growing business is the right thing to do (the mum guilt has been intense). There's also been days that I'm not sure I would have gotten through if it wasn't for having my business - the one thing...
2021-01-2154 min
The Wellness Business Show2021 Wellness Business TrendsThe wellness space and your place as a wellness entrepreneur has never been so important. 2020 not only saw a global health crisis but a mental and emotional one too - demonstrating vividly how important it is to get the tools of the wellness world into the hands and homes of every single person on the planet. With these changes has come a total 360 overhaul of how business operates and how wellness practices are delivered and I believe this is just the beginning. In today's Wellness Entrepreneur Podcast episode I share my 2021 wellness business p...
2021-01-1354 min
The Wellness Business ShowMy 6 Pivotal Lessons Of 2020When we look back on 2020 in years to come, what thoughts and feelings will spring to mind? Perhaps how challenging it was, how isolating it felt and maybe how pivotal it was for the future of our wellness businesses. For me its been a combination of some of the hardest times of my life alongside some of the most life-changing but one thing I know for sure is that both myself and my business will never be quite the same again. As this episode drops on Christmas Eve 2020, I am drawn to reflect on the...
2020-12-2456 min
The Wellness Business ShowUnpacking Inherited Limiting Beliefs with Heather SharplesWhen you first start out in businesses it can be hard to catch a break. You don't yet have the follower numbers, the best-selling books, the friends with a massive audience or anything else to leverage to get more eyes on your work. Now if you're reading this then I already know you're working hard towards achieving all of the above but should we really be measuring the quality and transformative nature of everyone's work purely by the numbers and accolades? Having worked with hundreds of clients in the first few years of...
2020-12-171h 06
The Wellness Business ShowThe Six Figure Trap with Dr Stephanie BurgosWe've all seen it - the promise of the 'simple five steps to six figures' sales tactic and I think it's safe to say that most of us are pretty unimpressed by it now. We understand that creating a profitable and sustainable business takes time, commitment and a desire to create real change in the world. However, this doesn't mean that for many wellness entrepreneurs the allure of hitting the six figure mark isn't still an exciting and important aspiration. After all, the increased impact that comes with hitting six-figures often matches the vision and mission for ch...
2020-12-1153 min
The Wellness Business ShowHow To Build A Magnetic Personal Brand with Shika ChicaMarketing is a huge sticking point for many wellness entrepreneurs. Wondering which social media platform to master, what content to create and how to stand out from the crowd are just some of the wellness entrepreneurs greatest challenges when it comes to marketing their business. While we may like to believe we can utilise our magical manifestation skills on their own to attract a steady stream of dream boat clients the truth is, aligned strategy and practical action is required if we truly desire to get our work out into the world. In this week's...
2020-12-041h 11
The Wellness Business ShowHow Your Dreams Can Impact Your Life and Business With Angela GrilloAs entrepreneurs we often look outside of ourselves for the strategies and formulas to success, but what if the answers and ideas we needed were actually stored within us the whole time? For years I've been fascinated by the dream scape and how our sleep state effects our waking state and vice versa. The curiosity I have about how we fall asleep, what happens when we sleep and what we do with that knowledge once we wake up comes from the hope that we may actually be able to increase our productivity, release our areas of resistance an...
2020-11-2658 minThe Wellness Business ShowUsing Manifestation To Activate Success In Entrepreneurship with Roxie NafousiHave you ever wondered how to utilise the magic of manifestation for your business growth? For those of us in the wellness space manifestation, law of attraction and universal guidance is part of our regular vocabulary but are we really making the most of it? Today's podcast guest Roxie Nafousi attributes navigating her own mental health journey, building a hugely successful wellness business and supporting hundreds of women to do the same to always implementing her tools of manifestation before anything else. Roxie is an emotional health advisor, writer for publications such as British Vogue...
2020-11-1840 min
The Wellness Business ShowWhy Rebels Get Results in The Wellness Space with Teddi EmeraldMost of us are familiar with the famous Tony Robbins quote "if you do what you've always done, you'll get what you've always got" but what does this really mean when applied to your business and what's the true cost of playing things safe? You'd be forgiven for believing that each niche within the wellness space has its own unique way of doing things. Most body workers charge a similar rate and offer similar services. Most coaches package their services in a similar way and market themselves on social media using similar messaging. And on and on.
2020-10-2354 min
The Wellness Business ShowSacred Feminine Leadership In Business with Chelsea EtienneAs wellness entrepreneurs we are not afraid of the woo. In fact, I'd go so far as to say it's often intuition, trust in life and the quest to fulfil our purpose that initially drives our entrepreneurial journey. We have certainty been known to create a vision board for our next launch, pull an oracle card for guidance on our next steps and to journal out all our worries and concerns. But how much can these practices truly influence the success of your business? Are they in fact just the the wellness entrepreneurs...
2020-10-1552 min
The Wellness Business ShowFrom Social Work To Global Spiritual Jewellery Brand with Satya ScainettiIs purpose alone enough to create a successful global brand? Is it really possible to hit your income and impacts goals without a fierce and robust business strategy? In today's podcast episode I interview Satya Scianetti, founder of Satya jewellery, who created a multi million dollar business from an idea she received during a yoga and meditation retreat in the Bahamas. Starting her career as a social worker, Satya never imagined she would begin a sacred jewellery brand at the age of 40 (alongside bringing twins into the world) that would go on to c...
2020-10-0149 min
The Wellness Business ShowHow To Create Passive Income With Your Wellness BusinessPicture this, you are lying on the beach with a cocktail in hand, looking out at the sunset as your phone lights up with hundreds of payment notifications. You are officially living the dream. The term 'passive income' has likely been brought to your attention with the allure of the above and possibly delivered by a rather irritating YouTube advert. Question is, does true passive income really exist and if so, how can you make the most of it in your wellness business. The problem with selling the 'passive income' dream is that...
2020-09-2542 min
The Wellness Business ShowThe 4 Reasons Most Wellness Businesses Fail (and how to guarantee yours won't)What if you could remove the worry that you might fail? I mean if I was to give you a 100% guarantee that you COULD NOT FAIL in your wellness business journey - what different actions, thoughts and decisions would you be taking right now? Now you know me, I'm not here to sugarcoat the harsh truth that not only do most MOST wellness businesses fail, but most businesses in general fail within the first five years. So "why bother" I hear you ask! Because my friend you are not most people...
2020-09-1737 min
The Wellness Business ShowWhat 7-Figure Email Marketers Know That You Don't with Tarzan KayWhat if you could make 7-figures simply from email alone? Imagine this - zero hours spent on social media content, blog writing, podcast hosting, YouTube creating, live streaming ... Just simple, straightforward email marketing. Sounds too good to be true, right, and goes against EVERYTHING we've been told about creating a successful business. Now look, I would have been sceptical too until I started following the journey of this weeks podcast guest, Tarzan Kay. Tarzans business superpower is creating fun-to-read, more-addictive-than-Game-of-Thrones email copy that converts like a dream, and her a...
2020-09-101h 10
The Wellness Business ShowRadical Self-Love: Secrets For Success with Sabi KerrSelf-love is something we work on outside of our business, right? As wellness practitioners we teach it every single day to our clients and know how important it is to keep us feeling topped up, but can radical self-love really have any tangible results in our business? What if I told you your commitment to your own self-love is influencing: Your ability to grow your audience Your ability to command higher prices Your ability to call in your ideal clients Your ability to up level your impact And your ability to create life-changing work...
2020-09-0442 min
The Wellness Business ShowFrom Side Hustle to CEO with Julia Panchkowry (The Banana Warrior)Do you ever have those moments when you feel like everyone around you seems to have this whole life thing totally figured out ... ... but there you are struggling just to stay afloat? Perhaps your relationship is on the rocks, your business isn't bringing in enough revenue or you're just wondering "is this really all there is?" Well, they say there is no breakthrough without a breakdown and this certainly rings true for today's podcast guest, Julia Panchkowry. After a devastating heart-break and an unwavering desire to search for more, Julia set...
2020-08-2052 min
The Wellness Business ShowSimple 5 Step Launch FormulaYour brand spanking new service needs to be shared with the world - I have no doubt! So then why does it feel so damn hard to get it into the hands of those it can serve most? I've been there my friend. Spending endless hours perfecting the online course, coaching programme or wellness offer and believing with every inch of your being that this will be THE thing that catapults you into the level of success you have always dreamt of. And then crickets. Nothing. Nada. Nout. ...
2020-08-1328 min
The Wellness Business ShowInclusion And Diversity In The Wellness Space with Le'Nise BrothersYou'd like to think that if any industry is truly inclusive, diverse and accepting of all - it would be the wellness space. After all the majority of the practices, tools and modalities we so widely celebrate and share have their roots in indigenous cultures across the globe. Sad truth is, even though we may like to 'think' this is the case, our naive and passive acceptance of what is really going on in the wellness arena is anything but. In this week's Wellness Entrepreneur Podcast episode I speak with certified nutritionist and...
2020-07-3055 min
The Wellness Business Show9 Success Secrets For Mums In BusinessFor many, becoming an entrepreneur is a one-way ticket to more freedom - no fixed hours, no controlling boss to answer to and (the best bit) more time with the family. From the outside it seems like the hidden ingredient to 'living your best life', but for many the reality is anything but. Throw in broken nights (why do these always happen just before a super important day), unexpected illness, school closures, nursery staff shortages and partners conveniently injuring themselves the day before their day to have the kids, and it's not surprising many mums...
2020-07-1643 min
The Wellness Business ShowHow To Start Your Wellness Business (even before you qualify)Are you in the final year or final few months of your wellness course, eager to get started with your own business? Or, perhaps you just recently qualified and are feeling somewhat overwhelmed by all the things you weren't taught during your training to turn your passion into a profitable business? Many wellness entrepreneurs spend the first few years of business throwing everything against the wall and hoping that eventually something will stick. Only to find that the hustle is very much real, and even after all the hard work there is little to show f...
2020-07-0926 min
The Wellness Business ShowThe SECRET To Creating An Abundance Of Clients (the fun way)The question on every wellness entrepreneurs lips is - "how do I get a consistent flow of clients without hustling my a*** off?" Perhaps one month your booking system is blowing up with enquiries and you convince yourself you've nailed it, only to find the next month you're checking your internet connection to make sure it's all working due to the deathly silence from your inbox. Sound familiar? Well, if you're nodding along to this then you are not alone. Not only have the majority of my clients experienced this before coming to work with me...
2020-07-0332 min
The Wellness Business Show5 Steps To Successful Online Course CreationHave you been wondering how to leverage your in-person offering online? Are you at that point in your business where you realise there is only so far you can go with your current business model? It's predicted that by 2025 the online course industry will be worth ... wait for it ... $325 billion! Pair that with one of the fastest growing industries (yes, the wellness space) and you have a recipe for phenomenal success. While it may be obvious why an online course could accelerate both the impact and income in your business, it...
2020-06-2645 min
The Wellness Business ShowSpending Thousands On Business Growth and Getting NowhereHave you invested thousands in courses, programmes and coaching to hit your business goals, only to find nothing has really changed? Perhaps you've gained some momentum but things still feel very up and down. Over the last couple of weeks I've noticed a pattern in coaching enquiries from practitioners in the wellness space who are reaching out to me saying 'Kirsty, I've spent thousands but things just still aren't happening - can you help?' So in today's Wellness Entrepreneur Podcast episode we are debunking this and exploring exactly why so many feel t...
2020-06-1835 min