Shows
Target SnarketThe Cost of Wellness: A Discussion On “Health + Fitness” Targeting, Gendered Marketing & GOOPWe all know about the unnecessary gendering of certain products: BIC pens with flowers on the packaging (indicating pens for...girls?), DUDE Wipes made for....men's butts?, the pink tax, etc. But one area where unnecessary gendering can actually be dangerous is in the medication we consume - and yet, it's happening all over advertising in a big way.There's a difference between marketing a medication or supplement to AFAB people who might be more likely to suffer from a specific condition, and marketing the same medication to different genders in markedly different ways...2023-03-281h 08