Shows
Making Strides for Animal ChiropracticReflections on the Clinical Essentials Course; Dr. Kaitlyn Lackey, DCIn this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills.She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with the clients who truly value what you do. You’ll also hear about practical tools like muscle palpation and evaluation methods, plus real-world tips for showing owners the results of great chiropractic care....
2025-11-2424 minMaking Strides for Animal ChiropracticWhat Makes an Animal Chiropractic Business Different?; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, and tackling compassion fatigue. She shares personal insights and practical advice for current and aspiring animal chiropractors to help them navigate the unique challenges of this field.Topics covered...
2025-10-0626 minMaking Strides for Animal ChiropracticPricing Strategies for Animal Chiropractors: Balancing Value and Viability; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This is a deep-dive episode, so grab a notebook, take notes, and get ready to transform the way you approach pricing!
2025-09-2223 minMaking Strides for Animal ChiropracticBridging the Gap: Why Veterinarians Hesitate to Refer Chiropractors: Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining comprehensive case notes. Dr. Katie also highlights the need for chiropractors to manage their egos and ensure they don't overstep their scope of practice to build trust with veterinarians, ultimately emphasizing a team approach to animal care.Topics covered in this episode: The G...
2025-09-0823 minMaking Strides for Animal ChiropracticFind Your Voice: How Confident Communication Elevates Chiropractic Care; Dr. Kaitlyn Lackey, DCDr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve customer service and ensure clients feel heard and cared for. She also includes great takeaways such as the power of permission-based questions, maintaining confident word choice, and the importance of follow-up to build trust and retention.Topics covered in this episode: Building...
2025-07-2825 minMaking Strides for Animal ChiropracticNavigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DCListen to the podcast: https://pod.link/1493136789Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit...
2025-05-1919 minMaking Strides for Animal ChiropracticBeyond Hands-On Care: The Real Business of Animal Chiropractic; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the often-overlooked but crucial aspect of being an animal chiropractic provider: the importance of building relationships. She shares her initial misconceptions about the profession and emphasizes the need for business acumen. Highlighting insights from her own experience and observations from shadowing a veterinarian surgeon, Dr. Katie explains how effective communication with clients and other professionals is vital for a sustainable and successful practice. This episode will encourage you to assess your business practices and consider what critical elements you might be neglecting....
2025-04-2110 minMaking Strides for Animal ChiropracticSetting Boundaries: Why Not Every Client Is the Right Fit; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of not serving every client that is referred to you or that you meet to ensure career longevity and personal well-being. She emphasizes the need for animal chiropractic professionals to identify their ideal clients and avoid taking on those who may drain their energy or resources. Dr. Katie shares personal experiences and offers strategies to help fellow practitioners make more informed decisions about whom they serve and stresses the significance of maintaining a balance between financial needs and personal satisfaction in order to...
2025-04-0713 minMaking Strides for Animal ChiropracticDark Side Energy: Fueling Your Animal Chiropractic Dream; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and misconceptions of starting an animal chiropractic business. She emphasizes that business ownership is complex and often requires using negative energy and doubts from others as motivation. Dr. Katie also shares her personal experiences of overcoming skepticism and setbacks, stressing the importance of perseverance and resilience. This episode will help you to channel your own frustrations and obstacles into fuel for success and to understand the realities of building a professional career in animal chiropractic.Topics covered in this episode:
2025-03-2408 minMaking Strides for Animal ChiropracticFrom Lone Wolf to Team Player: Linking Patients and Practitioners; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of building strong relationships with veterinarians to offer the best care for animal patients. She shares her journey as an introvert in the field, tips for effective communication, and successful call scripts with veterinarians. Emphasizing teamwork and open communication, Dr. Katie provides practical advice for new animal chiropractors looking to grow their practice and foster professional networks.Topics covered in this episode: The importance of building relationships with veterinariansOvercoming introversion in businessEffective communication strategiesCall scripts for building your n...
2025-02-1014 minMaking Strides for Animal ChiropracticKindness in Practice: Building Better Boundaries in Animal Chiropractic; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the critical distinction between being a kind business owner versus a nice one. She shares insights inspired by Alex and Layla Hermosi on setting professional boundaries to avoid burnout and maintain personal well-being. Dr. Katie emphasizes the importance of having clear practice policies, identifying ideal clients, and implementing systems to ensure your business runs smoothly without constant personal involvement. She encourages you to establish and respect boundaries to ensure long-term satisfaction and sustainability in your practice.Topics covered in this episode:
2025-01-1316 minMaking Strides for Animal ChiropracticFinancial Growth in Animal Chiropractic: Three Proven Ways; Dr. Kaitlyn Lackey, DCIn this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses essential business and mindset strategies for animal chiropractors. She shares her journey from a high-volume insurance-based human practice to a successful mobile cash-based animal chiropractic business. Dr. Katie emphasizes the importance of personal development, and understanding the value of services, and offers three main ways to increase income: seeing more patients, adding new services, and enhancing the client experience to justify higher fees. You don’t want to miss this episode!Topics covered in this episode: Starting a mobile chiropractic businessThe business min...
2024-12-2314 minMaking Strides for Animal ChiropracticAnimal Chiropractic Realities: Pain is Mandatory, Suffering is Optional; Dr. Kaitlyn Lackey, DCIn this episode of Making Strides for Animal Chiropractic, Dr. Katie delves into the emotional and professional challenges faced by animal chiropractors, emphasizing that while pain in the profession is inevitable, suffering can be avoided through proactive measures. She shares her journey of overcoming adversities, advocating for legislative changes, and stepping out of her comfort zone. She gives practical strategies for personal and professional growth, including breaking free from limiting beliefs, attending meetings, networking, and investing in education. Dr. Katie also highlights the importance of community support and consistent motivation, encouraging practitioners to take control of their circumstances and...
2024-11-0415 minMaking Strides for Animal ChiropracticCreating a Lasting Impact: Retention Strategies for Chiropractors: Phase 3 and Phase 4 Guide; Dr. Kaitlyn Lackey, DCIn this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses essential strategies for providing a luxury experience that clients won't find elsewhere. She shares practical tips on how to understand and meet client expectations, ensuring an unmatched journey from appointment to lasting appreciation. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!Topics covered in this episode: Building value to retain clientsUnderstanding client expectationsMaking a positive first impressionEffective communication with clientsAligning goals with p...
2024-10-2116 minMaking Strides for Animal ChiropracticFrom Cold Leads to Raving Fans: The Customer Journey: Phase 1 and Phase 2 Guide; Dr. Kaitlyn Lackey, DCIn this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses strategies to improve client retention by building value and optimizing patient experiences. She explains the importance of understanding the customer journey from initial awareness to consideration and outlines effective marketing techniques for cold and warm leads. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!Topics covered in this episode: The importance of building value in your practiceUnderstanding the customer journey: Phase oneFrom c...
2024-10-0714 minMaking Strides for Animal ChiropracticBeyond Adjustments: Enhancing the Client Experience; Dr. Kaitlyn Lackey, DCIn this episode of Making Strides for Animal Chiropractic, Dr. Katie addresses new graduates and established docs on how to build value in their practices. She shares her insights on creating an exceptional patient journey, using a relatable analogy to illustrate key points, such as the importance of reputation, accessibility, and customer experience. She also provides practical tips on improving operations and marketing to ensure long-term client satisfaction and loyalty. Join her at the AVCA conference in Dallas this November for more in-depth discussions!Topics covered in this episode: The importance of building value f...
2024-09-2317 minMaking Strides for Animal ChiropracticThe Backbone of Success: Key Considerations for Service-based Animal Chiropractic Businesses; Dr. Kaitlyn Lackey, DCIn this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses key strategies for animal chiropractors to grow their business. She shares valuable insights for aspiring and current animal chiropractors, and emphasizes the importance of understanding the difference between marketing and advertising, identifying ideal clients, ensuring there is demand for services, delivering great service, creating scalable systems, and the importance of intentional branding to create a sustainable and reputable practice. Tune in for more business strategies ahead of her AVCA conference talk this November! Topics covered in this episode: Courses and va...
2024-09-0922 minMaking Strides for Animal ChiropracticBuilding Value As An Animal Chiropractor; Dr. Kaitlyn Lackey, DCIn this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey from human chiropractic to full-time animal chiropractic practice. She outlines critical steps for starting and running a successful animal chiropractic business, emphasizing the importance of solving client problems, communication, delivering results, gaining word-of-mouth referrals, and maintaining consistency. Dr. Katie also outlines the significance of understanding exponential business growth and preparing for increased demand with sustainable systems. Tune in for more business strategies ahead of her AVCA conference talk this November!Topics covered in this episode: The challenges of balancing clinical a...
2024-08-2620 minMaking Strides for Animal ChiropracticInterview with Dr. Casie Ogden, DC, cAVCA: Balancing Human and Animal ChiropracticDr. Casie Ogden, D.C., is a passionate chiropractor who offers animal chiropractic committed to the well-being of our beloved animals. After graduating from Texas A&M for undergrad (Whoop!) and obtaining a Doctorate in Chiropractic from Parker University, Casie furthered her expertise through a rigorous 220-hour animal chiropractic program in 2022. As an AVCA certified practitioner, Dr. Casie adheres to the gold standard of animal chiropractic care, ensuring the highest level of professionalism and proficiency in her practice. From childhood, Dr. Casie has immersed herself in the world of animals, raising animals from guinea pigs to...
2024-08-1232 minMaking Strides for Animal ChiropracticBeyond the Certification: Hard Work Behind Animal Chiropractic Success; Dr. Kaitlyn Lackey, DCIn this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey and insights into the clinical and business aspects of being an animal chiropractor. She discusses the misconceptions about running a successful animal chiropractic practice, the hard work and persistence required, and the importance of building authentic relationships with veterinarians. Dr. Katie recounts her experiences of starting out, the initial struggles, and the methods she used to eventually grow her practice. She emphasizes the dedication needed and offers advice for new animal chiropractors on how to realistically approach their business aspirations.Topics covered...
2024-07-1525 minMaking Strides for Animal ChiropracticAttracting and Educating Customers; Dr. Kaitlyn Lackey, DCIn this episode, Dr. Katie from Making Strides for Animal Chiropractic delves into the clinical and business aspects of being an animal chiropractic provider. She shares her passion for animal chiropractic care and discusses customers' common challenges and misconceptions about the field. Dr. Katie addresses the issues of unlicensed individuals offering similar services and emphasizes the importance of positioning oneself as a specialist to attract the right clientele. She provides valuable tips on communicating effectively with potential clients, the significance of a clear mission statement, and the need for an online presence that solves customer problems. The episode is...
2024-07-0120 minMaking Strides for Animal ChiropracticScaling Your Practice Through Systems; Dr. Kaitlyn Lackey, DCJoin Dr. Kaitlyn Lackey on her latest podcast episode where she talks about other unique clinical and business aspects of being an animal chiropractor. She provides guidance on how to write your business systems down so that you can enjoy and maintain the quality of the product or service at the end, as well as preserving the patient experience for your customers.Topics covered in this episode: “E-Myth” by Michael GerberLearning to automate and delegate in your businessEffective strategies to help serve your patients and clients wellMaking Strides for Animal Chiropractic Links...
2024-04-2913 minMaking Strides for Animal ChiropracticRunning Your Own Race; Dr. Kaitlyn Lackey, DCJoin Dr. Kaitlyn Lackey on her latest podcast episode where she talks about the unique clinical and business aspects of being an animal chiropractor. She provides guidance on determining what success means for you as an entrepreneur, how to set appropriate prices for your services, and identifies the specific areas you need to focus on. Dr. Lackey reminds us that while our vision may change, our ultimate goal should be to feel like we're making a difference, earning a fair income, serving the right type of clients, having the desired level of time freedom, and building a successful practice t...
2024-04-1627 minMaking Strides for Animal ChiropracticDiscovering Your Ideal Client; Dr. Kaitlyn Lackey, DCJoin Dr. Kaitlyn Lackey on her latest podcast episode where she provides expert advice on identifying and attracting the right patients and clients. She guides you through the process of narrowing down your scope and focusing on your ideal client. By implementing these strategies, you can effectively avoid attracting incompatible clients so you can cultivate a fulfilling practice you love.Topics covered in this episode:Overcoming the desire to help everyoneDifferentiating between Customer Confusion Syndrome and BrandingStreamlining your focus to serve your preferred audienceEmbracing the power of saying "no"Identifying the clients you genuinely...
2024-04-0113 minMaking Strides for Animal ChiropracticSimple Mindset Shifts for Chiropractors Working Out of a Veterinary Hospital; Dr. Kaitlyn Lackey, DCJoin Dr. Kaitlyn Lackey on her latest podcast episode where she encourages you to look for opportunities to show up professionally in veterinary practices. Using her coaching experience, she invites you to shift your mindset and challenge yourself to speak up, offer your help, and share your expertise. Dr. Lackey believes that there's always a pet in need, and your help can make a difference. She encourages you to remove any roadblocks from your mind so that you can have a successful business treating animal patients with animal chiropractic.Topics covered in this episode:...
2024-03-1818 minMaking Strides for Animal ChiropracticPodcast Rebranding; Dr. Kaitlyn Lackey, DCJoin Dr. Kaitlyn Lackey on her latest podcast episode as she explores her personal growth journey this year and aims to engage in meaningful conversations with all of you about her offerings. Expect an exciting shift in her podcast's content, focusing more on business-related topics and mindset shifts. Dr. Kaitlyn Lackey will also share behind-the-scenes insights on what has worked best for her, as she continues to cultivate a warm, positive, and motivational environment for fellow animal chiropractors to learn and grow in their practices. Topics covered in this episode:- Reasons behind the p...
2024-03-0428 minMaking Strides for Animal ChiropracticInterview with Kristen Christensen, DVM, CAVCA: Welcome to our Clinical Essentials Course!Dr. Kristen is a graduate of the University of California, Davis School of Veterinary Medicine. She has practiced veterinary medicine in California, Arizona, and New Mexico. She started in California doing general practice, with an emphasis on breeding, and made her way to the racetracks of Arizona and New Mexico where she expanded upon her love of sports medicine. While striving to help athletes perform at their best, she was exposed to animal chiropractic. Dr. Kristen attended ACES (Animal Chiropractic Education Source), in Meridian, TX where she obtained the specialized training necessary to become an animal chiropractor. Upon completion...
2024-01-2940 minMaking Strides for Animal ChiropracticFour Things I Wish I Knew Before Starting My Business; Dr. Kaitlyn Lackey, DCOn today's podcast, Dr. Katie shares with us part of her journey to having her own business. Entrepreneurship is filled with many highs and lows, and the ability to persist through difficulties is crucial. Celebrating small victories, staying focused on long-term goals, and maintaining a positive mindset have been key components of Dr. Katie's approach to navigating the challenges of running her own business and helping others to start theirs.As the new year begins, Dr. Katie hopes that sharing these insights will inspire and guide others on their entrepreneurial journey, helping them navigate the path to...
2024-01-1516 minMaking Strides for Animal ChiropracticAn Inside Peek Into My Presentation for the 2023 AVCA Conference; With Dr. Kaitlyn Lackey, DCJoin Dr. Kaitlyn Lackey on today’s podcast where she gives a sneak peek into her two-part presentation at the upcoming 2023 AVCA Conference in Dallas, TX on November 10th-12th. Dr. Katie will be presenting on “Musculoskeletal Compensation Patterns in the Canine Patient”. Today, you’ll get to learn about why she chose this topic and learn a little more about how the content will help fill some gaps for you so can be more successful and able to serve patients to the best of your ability!Topics covered in this episode:Why I chose thi...
2023-10-3022 minMaking Strides for Animal ChiropracticPlanning For Success; What’s Coming Next For Making Strides for Animal Chiropractic: With Dr. Kaitlyn Lackey, DCJoin Dr. Kaitlyn Lackey on today’s podcast where she gives you a small peek into some of her new courses and delves into what’s included in her existing course, Business Basics. She has designed these courses with the goal of helping serve you better in your animal chiropractic businesses. Today, you’ll get to learn about two new courses that will soon be released that will help you have success in your life and business. In this podcast, you’ll find all the steps you need to take to serve your patients well. So, what new courses are comi...
2023-10-1625 minMaking Strides for Animal ChiropracticInterview with Zack Geist: The Smarter Way To Repay Student LoansZack Geist founded Student Loan Tutor in 2015 and has helped thousands of borrowers save more than $300 million in student loans. Through its partnership with Holistic Finance, the company also provides holistic financial planning for both those who have a considerable amount of money in the market as well as those who still have unsecured debt, including high-balance student loans. He and his organization also advise more specifically about student loan financial planning and provide all document preparation. They are the largest and most reputable organization in the student loan advisory profession.Topics covered in this episode:
2023-07-1043 minMaking Strides for Animal ChiropracticInterview with Kristen Christensen, DVM, CAVCA: Balancing Career, Parenthood and Your BusinessDr. Kristen is a graduate of the University of California, Davis School of Veterinary Medicine. She has practiced veterinary medicine in California, Arizona, and New Mexico. She started out in California doing general practice, with an emphasis on breeding and made her way to the racetracks of Arizona and New Mexico where she expanded upon her love of sports medicine. While striving to help athletes perform at their best, she was exposed to animal chiropractic. Dr. Kristen attended ACES (Animal Chiropractic Education Source), in Meridian, TX where she obtained the specialized training necessary to become an animal chiropractor. Upon...
2023-04-0327 minMaking Strides for Animal ChiropracticInterview with Darcy Sullivan: How to Have and Maintain a Successful WebsiteJoining Dr. Kaitlyn Lackey on today’s podcast is Darcy Sullivan, the founder of Propel Marketing & Design. Propel is a digital marketing agency located in South Florida that works with chiropractors and other businesses to improve their online presence through an array of proven digital marketing techniques.She is a recognized public speaker and educator on topics related to traditional marketing, content marketing, SEO, and other digital marketing strategies. Over the past few years, Darcy has taught over 20,000 small businesses and entrepreneurs how to effectively build their brands and use digital marketing to gain a larger, more va...
2023-03-0633 minMaking Strides for Animal ChiropracticPlanning For Success; What Does It Takes To Have The Business Of Your Dreams?: With Dr. Kaitlyn Lackey, DCJoin Dr. Kaitlyn Lackey on today’s podcast where she gives you a small peek into her course, Business Basics. Today, you’ll get to learn about what it means to have success in your life and business and how to gain the financial growth and freedom you’ve been dreaming of. She helps you to better understand how to set up your business first, prioritizing yourself over your patients. In this podcast, you’ll be challenged to take a look at yourself now, a look at who you were yesterday and who you can be tomorrow to help you...
2023-02-2044 minMaking Strides for Animal ChiropracticInterview with the Academy for the Advancement of Animal Chiropractic: Who said CE had to be boring?Joining Dr. Kaitlyn Lackey on today’s podcast are the founding members of the Academy for the Advancement of Animal Chiropractic. Today, you’ll get to learn about their journey to their corporation’s formation and their simple desire to stay in touch with friends from their Animal Chiropractic program. With limited options for continuing education to maintain Animal Chiropractic certifications, they decided to fill that void by creating an event with prestigious speakers, unique experiences, and a destination with amazing views. And that they did! Come learn all about this amazing CE opportunity and how you can be a p...
2023-02-0637 min2021-02-2316 min2021-02-1653 min2021-02-0913 min2021-02-0218 min2021-01-2616 minMaking Strides for Animal ChiropracticMarketing to obtain maintenance patients (small animal practice)
2021-01-1915 min2021-01-1209 min2021-01-0511 min2020-12-2918 min2020-12-2213 minMaking Strides for Animal ChiropracticAnimal Chiropractic Academy: retreat style animal chiropractic education
2020-12-1554 min2020-12-0812 min2020-12-0113 min2020-11-2306 min2020-11-1706 min2020-11-1006 min2020-11-0308 minMaking Strides for Animal ChiropracticHow you can get OFF the treadmill and start CLIMBING the ladder towards your goals
2020-10-2711 minMaking Strides for Animal ChiropracticThe SMART animal chiropractor: an interview with Dr. Jeff Langmaid
2020-10-201h 012020-10-1309 min2020-10-0607 min2020-09-2905 min2020-09-2257 min2020-09-1522 minMaking Strides for Animal ChiropracticHow the heck do you adjust a turtle? An interview with Dr. Ashley Shiver-Mincey
2020-09-0850 min2020-09-0107 min2020-08-2507 min2020-08-1808 min2020-08-1111 min2020-08-0408 min2020-07-2813 min2020-07-2114 min2020-07-1410 min2020-07-071h 04Making Strides for Animal ChiropracticDon't compare yourself, you don't need permission to get started
2020-06-3009 min2020-06-2307 min2020-06-1609 min2020-06-0914 min2020-06-0210 minMaking Strides for Animal ChiropracticGetting vets excited to have you their clinic: an interview with Dr. Emily McLeod
2020-05-2656 minMaking Strides for Animal ChiropracticChiropractic from a vet's perspective: an interview with Dr. Gene Giggleman
2020-05-1949 min2020-05-121h 032020-05-0533 min2020-04-281h 09Making Strides for Animal ChiropracticCelebrating new patientsAfter the new patient encounter is done.... how do you still show you care?1. Give a new patient packet2. Call and check in after the appt (Can be automated with Slybroadcast)3. Write a thank you card (NOT an email)4. Send after care instructions via video
2020-04-2107 minMaking Strides for Animal ChiropracticLunch and LearnsThe lunch and learn: A GREAT OPPORTUNITY to educate and inspire new patient referrals.In this episode, I break down a brief outline of what I talk about during my lunch and learns so you can have an idea about what you should talk about.1. Get attention2. Build a need3. What is chiropractic4. What is the adjustment5. What is your training6. Misconceptions / what to look for in new patients7. How to send a patient8. Once a patient is under care, here's what to expect
2020-04-1408 minMaking Strides for Animal ChiropracticBONUS: Ideas for your practice during COVID 19Wondering what to do because let's face it... you NEED income!Here is a letter you can personalize and send out to the referral partners in your area.Resources to help:Acuity / Calendly to book consultsZoom or Skype to host teleconsultscaninehomeexercises.com to send personalized exercises
2020-04-0906 min2020-04-0715 min2020-04-0522 minMaking Strides for Animal ChiropracticBONUS: Social media strategyStuck inside? DEVELOP YOUR BUSINESS!Listen to this episode for some ideas on how to stand out on social media.
2020-04-0423 minMaking Strides for Animal ChiropracticRecord Keeping an interview with Dr. Amanda KremerHey guys.Economizing on your notes seems like a great option until you quickly release you have 4+ hours of work to do AFTER a full day of adjusting animals.I have been there and quickly realized I needed to make a change.Join me as I interview Dr. Amanda Kremer about her EHR platform (Chirosimple) so you can learn more about how a small gesture like sending your notes to a DVM can go a LONG way when building your reputation.You can find more about them at www.chirosimple.com
2020-04-0248 minMaking Strides for Animal ChiropracticInterview with Dr. Claudia Cottrell of the IVCAJoin me as I welcome Dr. Claudia Cottrell to the podcast!Dr. Claudia has a very unique role helping the IVCA expand their reach in the United States. Since the IVCA is an international association, she is a trailblazer and making the association reach and test new practitioners of animal chiropractic.In this podcast, we demystify the accreditation process for animal chiropractic schools, talk about the testing process, and the IVCA's mission moving forward.If you're interested in learning more or even are looking to attend the IVCA's conference this year, engage with...
2020-03-3143 minMaking Strides for Animal ChiropracticCalling referral partnersWhat is the benefit to calling vets that refer patients to you?More importantly, what do you say?Here is a brief outline of the method I use when following up with new referral partners.
2020-03-2406 minMaking Strides for Animal ChiropracticComrads NOT competitionLet's not leave animals in the middle!We are comrads in this profession, not competition. Get the animal the care they need and deserve and recognize your own limitations.
2020-03-1705 minMaking Strides for Animal ChiropracticUS Animal Chiropractic LawsUnclear and/or chiropractic is a vet's scopeAlabamaAlaskaArizona (vets only)ConnecticutWashington DCHawaiiIowa (vets only)MassachusettsMontanaNew York (vets only)Pennsylvania?Rhode IslandSouth DakotaVirginia?WashingtonWest Virginia (vets only)WyomingDirect-immediate supervision for licensed DC’sCaliforniaDelawareGeorgiaIdahoIndianaKansasKentuckyLouisianaMaineMichiganMississippiMissouriNew JerseyNe...
2020-03-1021 minMaking Strides for Animal ChiropracticBuilding relationships with professional handoutsImagine you're a drug rep arriving at a BUSY doctor office.There's a full waiting room, the doctor is frantic, and you feel like the front desk staff is begging you to leave upon arrival.What you leave with the office is IMPORTANT.Between the choice of a business card, a brochure, or a professional folder, always make the wise decision to go ABOVE AND BEYOND expectations.
2020-03-0310 minMaking Strides for Animal ChiropracticJust keep goingJust keep going.A real life story of someone telling me: "No."Hearing "no" is a part of life. You are unfortunately going to hear a lot of it when you are just starting out.Some people are not going to believe in you, and that's okay. Their belief is smaller than what you know you are capable of. Every NO makes room for the NEXT OPPORTUNITY.Live everyday to prove someone else wrong.
2020-02-2515 minMaking Strides for Animal ChiropracticThree things you NEED to communicate to referring vets(Credit for this content goes to Dr. Langmaid at www.theevidencebasedchiropractor.com)Now, as a DC practicing on animals.... I get a lot of questions.But, the most important questions that your referring vets WON'T ASK (but need answered) are delineated in this episode.When forming a new relationship, address these questions first to start the foundation for a great lasting relationship.
2020-02-1807 minMaking Strides for Animal ChiropracticCommunicating chiropractic by meeting the patient's needsCommunicating chiropractic by 1st meeting the patient's needsAnswer the BIG THREE first.1) Can you even help me?2) How long will this take?3) How much is this going to cost?Then, you have 8 seconds to build trust and 20 seconds to communicate chiropractic.Listen to me explain chiropractic and then give some metaphors you can use in your day to day practice.
2020-02-1117 minMaking Strides for Animal ChiropracticFocus on the 80%, not the 20%20% of patients will DRAIN you.Don't focus on them. Focus on the 80% you live and love to serve.
2020-02-0405 minMaking Strides for Animal ChiropracticDefining your success: an interview with Dr. Ashlee EdwardsDefining your successAn interview with my dear friend Dr. Ashlee EdwardsExcerpt from: Good to Great by Jim CollinsToday we're going to talk about finding our gifts, sharing our gifts, and making a living with our gifts.While Dr. Ashlee is not an animal chiropractor, she is uniquely trained as a chiropractor with an emphasis in functional neurology and clinical neuroscience. She is a new grad that is exceptionally skilled as a communicator and she speaks exceptionally well to finding your path through the following three questions:1...
2020-01-2817 minMaking Strides for Animal ChiropracticCan women adjust horses?I get asked this all the time and it drives me nuts!The adjustment is about precision and speed; it has nothing to do with power.Women can adjust horses and they do a great job.
2020-01-2103 minMaking Strides for Animal ChiropracticSetting your intentions for the year*Announcement: I have started a community for you to join!*https://www.facebook.com/groups/2681802048575472/Have you actually sat down, been intentional, and SCHEDULED your new year?Being intentional about your schedule can make you more efficient this coming year, so here are a few exercises to get you ready for 2020. It's about being PRODUCTIVE not BUSY.1) Calendar audit of last year-First column: things I did that didn't serve me or my business-Second column: things I did that served me or my business...
2020-01-1414 minMaking Strides for Animal ChiropracticYou're in the business of serving othersMoving your business forward by serving othersExcerpt from: Sell or Be Sold by Grant Cardone"People don't care how much you know until they know how much you care."If you want to move your business forward, you have to realize a sales transaction is not about how much you know about your product or service and why it is awesome. Moving your business forward requires you to understand the needs of the consumer sitting before you.Stop preaching. Start listening.
2020-01-0706 min
Making Strides for Animal ChiropracticHow do you become an animal chiropractor?Welcome to Making Strides for Animal Chiropractic!In this episode, I dive in to what it takes to become an animal chiropractor in the United States. There are many different options available and I want those that are interested to know the pros and cons of each program.There are 2 recognized certifications in the USA right now: the American Veterinary Chiropractic Association (AVCA) or the International Veterinary Chiropractic Association (IVCA). These associations require you to take a 200-300 hour post-doctorate program in order to sit for their exam. Most programs only allow DCs...
2019-12-2919 min