Shows
Freelance Writing CoachOur final episode and a look back at 10 years of freelancingFor our final episode of this podcast, we look back at our past 10 years of freelance writing and look forward to what we hope is next for us.This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone. Collective is built exclusively for solopreneurs...2025-05-2629 min
Freelance Writing CoachA Deep Dive into Freelance Writing TemplatesIn this episode, we're diving into the details around the templates we use, tweak, and sell as freelance writers. If you've ever wondered how we boost efficiency in our workdays and cut out the repetitive pieces of day-to-day work, this is a must-listen. This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t ha...2025-05-1924 min
Freelance Writing CoachHosting your own in-person events as a freelance writerIn this episode, we'll share a look under the hood at what it takes to plan, market, and host your own in-person gatherings (meetups, retreats, etc.) as a freelance writer, sharing our own experiences doing just that!This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out al...2025-05-1225 min
Freelance Writing CoachUpselling: How to add revenue to your client workIf you're looking for ways to increase your income as a freelance writer, you should consider opportunities for upselling. In this episode, we look at a few options for additional services and add-ons you can offer clients to earn more money and become even more valuable to your clients.This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’...2025-05-0525 min
Freelance Writing CoachJournalism & Reporting: Can You Make a Career of It in 2025?In this episode, we get into the career path of journalism, the education/types of training available for those wanting to get a secondary degree for it (with costs!), and some hard truths from firsthand experience doing this work. This is a great episode for anyone wanting to pursue this path!This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headach...2025-04-2824 min
Freelance Writing CoachGaining a following: Does being an influencer help your business?Today we're talking about freelance writers who are launching courses, templates, digital products, and more + the promotion it entails to be successful. To do this well, does a freelance writer need to think of themselves as a full-time Creator or Influencer? We discuss our different stances and experiences doing this work.This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headach...2025-04-2129 min
Freelance Writing CoachSocial Media for Freelance Writers In an Era of Complicated Social MediaToday, we want to talk about social media in an age of complicated social media. This is more about how we focus our efforts on social media when there is a lot of tumult in the space, whether it's due to political concerns or their own mental health concerns.This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but her...2025-04-1426 min
Freelance Writing CoachPivoting careers in a changing marketMaybe you're at a stage in your career where you're looking to pivot away from freelancing and into something new. Emma and I are considering this ourselves! In this episode, we get into how to think about what's next for you post-freelancing, get out of your own way when it comes to limited beliefs, and take real, incremental steps toward something new.This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are...2025-04-0729 min
Freelance Writing CoachOur Final Season: Catch Up with Hosts Kaleigh and Emma!Catch up with your hosts Kaleigh and Emma and hear about what's changed for them since the last season (spoiler alert: a LOT) as well as how we're feeling about the freelance writing landscape in 2025.This season is brought to you by Collective, and they’re giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It’s a headache, but here’s the good news: you don’t have to figure it all out alone...2025-04-0132 min
Freelance Writing CoachHow to expand, broaden, and pivot your offeringsMost of us believe that we can build better businesses if we niche down to become a go-to writer for a particular type of asset in a specific space. Once we do this, however, it can feel hard to expand and grow. What if we want to work in another industry? What if we want to write web copy instead of longform content? In this episode, we offer advice on how to expand, broaden, and pivot your offerings.2024-03-2518 min
Freelance Writing CoachHow to find a freelance writing mentor (and what IS a mentor?)Finding a freelance writing mentor is no easy task: They need to fit in with how you work and take instruction best. In this episode, we share our most impactful mentor experiences and the editors/mentors we learned from the most, plus tips on how to find one for yourself.2024-03-1817 min
Freelance Writing CoachBuilding email lists and sending newslettersAn email newsletter is a great way to stay in touch with your audience and build your personal brand. But wait…is an email newsletter necessary? Will it actually help you market and sell your freelance services? In this episode, we share how we think about email newsletters and what we’ve seen from our freelance friends: the successes, downfalls, and our personal experiences2024-03-1122 min
Freelance Writing CoachExplaining your freelance writing job when you’re off the clockWhat do you say to people when they ask what you do? Does your professional identity as a freelance writer affect how you show up in the world? In this episode, we talk about how to explain what you do when you’re off the clock, surrounded by people who don’t “get it.” We’re also covering what we’re doing outside of work in 2024, what we’re thinking about as freelancers and as people.2024-03-0426 min
Freelance Writing CoachWhat to do when the market is flooded with freelance writersYou see a post on LinkedIn calling for freelance writers with 750 comments. Is it just you… or does the market seem super saturated? What can you do when it feels harder than ever to differentiate? In this episode, we explore what we’ve been seeing lately and how it’s affected us mentally. We offer advice on how to work around this saturation to continue to build a solid business.2024-02-2621 min
Freelance Writing CoachIs the way we write today efficient? A conversation with Rob Carpenter of ButterDocsThe writing process consists of three steps: (1) researching and outline, (2) productive writing, and (3) editing. But are the tools we use designed for this process? Are we as efficient as we think we are? Is there room to save time and increase our creative output? We sat down with Rob Carpenter, content strategist and Head of Marketing at Butter, to talk about ways to work smarter, not harder.2024-02-2124 min
Freelance Writing CoachShort-term contract roles: yay, nay, or maybe?Companies sometimes hire writers for short-term contract roles to help with specific projects. They might hire a writer to work with them for 30-40 hours per week for a set period, such as three months. What are the pros and cons of taking on these roles? In this episode, we share our own experiences taking on contract work and offer some things to think about if you’re considering such a role.2024-02-1921 min
Freelance Writing Coach“Book My Day” offerings: Will they work for you?Some freelancers suggest clients “book their day” if they want to work with them. Clients reserve a day… and work gets done. What does this look like in practice? How do freelancers successfully structure it? Are “book my day” offerings a good idea for your business? In this episode, we dig into the benefits and pitfalls of clients paying for a day.2024-02-1220 min
Freelance Writing CoachWhat’s happening outside work? We’re dishing!Did you know we are really good friends? HA. We enjoy each other’s company, love chatting about WHATEVER, and are catching up and giving you a picture of our holistic selves beyond the world of freelance work. We talk about Kaleigh’s history as a dancer, Emma’s weird modern house, and get into what’s happening outside of work. For anyone who wants to get to know us better, listen in on this episode to learn what’s happening outside of work.This season of Freelance Writing Coach was generously sponsored by Automatic...2023-08-0740 min
Freelance Writing CoachWTF is going on with freelance writing right now?Freelance writing is really weird right now. Layoffs, the rise of generative AI, and internal chaos at a lot of companies have made many of us feel super insecure about the field. Our friends and colleagues are kinda freaked out… and maybe we are too? In this episode, we talk about what we’re seeing in the world of freelance writing and what we’re doing about it. This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstitute.com/), Growthtrackers (https://supereasydigital.com/growtht...2023-07-3126 min
Freelance Writing CoachWhat’s the deal with B2B SaaS and why is everyone doing it?We both work in B2B SaaS. So do A LOT of writers. But what even is B2B SaaS? Why does it seem like so many writers are working in this area? In this episode, we talk about how we got into B2B SaaS, explain why it’s so popular, and offer some guidance on how to figure out whether it’s the right niche for you. This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstitute.com/), Growthtrackers (https://supereasydigital.com/g...2023-07-2425 min
Freelance Writing CoachHow to conduct an A+ interview that gets you the goldIf you’re creating original content, you’ll likely find yourself conducting interviews. You might interview subject matter experts, customers, or your client’s customers! Emma does it all the time when she writes case studies. Kaleigh does it for more journalistic assignments. In this episode, we offer advice on how to conduct a gosh darn good interview that guarantees you’ll get the info you need to do your best writing.This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstitute.com/), Growthtrackers (https://supereas...2023-07-1727 min
Freelance Writing CoachWhen your editor has SKY HIGH expectationsWorking with an intense editor can be, well, intense. It has the potential to elevate your writing, poke helpful holes in your sentences, and take you to the next level. But it can also be really annoying. In this episode, we’re discussing our experiences working with editors who’ve got high high high standards.This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstitute.com/), Growthtrackers (https://supereasydigital.com/growthtrackers), and Ivy Magic (https://thativymagic.com/).2023-07-1027 min
Freelance Writing CoachWhat do people look for when they’re hiring writers?What does it mean to be a REALLY GOOD writer? In this episode, we’re exploring what content managers, thought leaders, and others look for when they’re hiring writers. In particular, we discuss writing abilities and editorial chops.2023-07-0327 min
Freelance Writing CoachChatGPT, Google Bard, and what we think about the wild world of AIWOOOOOOO boy. Where do we start with this one? Unless you’re living on the moon, you have *feelings* about what generative AI tools mean for your business, livelihood, and craft. In this episode, we explore our thoughts and feelings on AI and offer some ideas on how we can rise to the occasion in the new world of robot writers.This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstitute.com/), Growthtrackers (https://supereasydigital.com/growthtrackers), and Ivy Magic (https://thativymagic.com/).2023-06-2630 min
Freelance Writing CoachHow to screen prospective clients to avoid bad onesWe’ve all had clients that were...awful. But what if we told you avoiding nit-picky, cheap, or boundary-crossing clients was well within your control? We believe a screening process makes the difference! Don’t worry– we’ve made our fair share of mistakes, too. In this episode, we’re explaining how we screen prospective clients to avoid bad eggs and maximize good experiences.This season of Freelance Writing Coach was generously sponsored by Automatic Evergreen (yourweekly.email), B2B Writing Institute (https://b2bwritinginstitute.com/), Growthtrackers (https://supereasydigital.com/growthtrackers), and Ivy Magic (https://th...2023-06-1929 min
Freelance Writing CoachHow freelance writers can efficiently outsource: A conversation with John Doherty, founder of EditorNinjaOutsourcing frees up your time so you can focus on tasks that generate revenue and ultimately build your business. But how can you get started with outsourcing and why might hiring editors be a good place to start? In this special episode, we sat down with John Doherty, founder of EditorNinja and sponsor of this season of the Freelance Writing Coach Podcast, to discuss editing, outsourcing, and his path to offering services to freelancers.2023-04-0325 min
Freelance Writing CoachBecoming a better editor (so you can be a better writer)Freelance writers benefit from great editing! After all, having a second (or third) set of eyes on a piece of writing can help you better understand its strengths and weaknesses, ultimately helping you deliver higher quality assets. But what IS editing and how do you make sure everything you turn in is sufficiently polished? In this episode, we talk about the importance of great editing, how to become a better editor, and the tools you can use to help.2023-03-2717 min
Freelance Writing CoachHow to get off on the right foot with a new clientA new lead comes in, you sell them on your services, and you both agree it’s a great fit. YES, this is the dream! But rolling out the red carpet for a new client doesn’t end after they sign your contract or proposal. What can you do with a brand new client to get the relationship off on the right foot? In this episode, we talk about how to make sure clients are well taken care of from the second they say yes. After all, this is the beginning of a client relationship that hopefully leads to more...2023-03-2021 min
Freelance Writing CoachWriting tests, trial posts, and when to do something for freeWhat happens when a prospective client asks you to write a trial post for free? What about an unpaid test? Are there circumstances where doing work that’s unpaid makes sense or is this always a big NO? In this episode, we talk about writing tests, trial posts, and when it might make sense to write for free (or not!).2023-03-1319 min
Freelance Writing CoachHow to become the go-to freelance writer for a specific offeringThere’s lots of talk about niching down by industry, but what about becoming the go-to person for a specific offering? Freelance writers see success when they’re THE person for a particular thing. In this episode, we talk about our experience niching down and how you can get people to remember you as the “go-to person for writing podcast summaries,” for example.2023-03-0620 min
Freelance Writing CoachBuilding an efficient freelance work dayMaking efficient use of your time is essential to running a successful freelance business, but lots of freelancers waste time on tasks that have little impact on revenue or lifestyle. In this episode, we discuss how we create efficient work days. We get into how many hours we typically work, tools to help ensure efficiency and focus, and what we recommend to freelance writers on how to divide their time.2023-02-2723 min
Freelance Writing CoachLegal contracts: What to consider and nit-picky things to includeWhether it’s getting paid on time, avoiding scope creep, or dealing with micromanagement, a contract is every freelance writer’s best friend—as long as it’s done right. These documents are a point of reference and a tool to help keep both parties on the same page around timing and deliverables (and other important stuff, like payments.)As you read, keep in mind that this is not legal advice. We strongly recommend hiring a lawyer to draft a contract template for you. It’s a one-time investment that’s well worth the small fee.2023-02-2023 min
Freelance Writing CoachHow to manage projects and keep track of assignmentsFreelancing (AKA being your own boss) means being the master of your time. Effective project management is a big part of doing this well. So, how do you keep track of your freelance writing projects without working beyond capacity? We’re breaking it down for you, sharing the tools and processes we use along the way.Tools for freelance project managementThere are more project management tools for freelance writers today than ever before. But…what’s the right one for YOU?Simple to-do listsA simpl...2023-02-1320 min
Freelance Writing CoachEvents, conferences, and retreats: How to make the most of themEvents, conferences, and retreats offer freelance writers a break from the average day-to-day grind in front of the computer. They claim to help you learn from experienced speakers and grow your network, but…do they? Emma and I chat about our experiences with events and conferences and how we look at them moving forward. Fun Fact: We met at a conference for the first time after knowing each other online for a long time.Our experiences with conferences as freelance writersKaleigh’s stance has been negative on conferences and events most...2022-12-1223 min
Freelance Writing CoachCopywriting vs. content writing: What’s the difference?Website content, social media posts, marketing emails, press releases—freelance writing is an umbrella term for many types of writing. But most freelance writers specialize in either content writing or copywriting (not both.)Writing in any form produces content, which is why copywriting is often lumped together with content writing. Confusing, right?!The good news: We’ve done both types, and there are plenty of differences between the two. Today, we’re breaking down how they’re unique entities (to clear things up.)Content writing vs. copywriting: What’s the difference...2022-12-0519 min
Freelance Writing CoachThey’re coming for your jobs: AI, robots, and “write for you” machinesAI-powered writing tools have gained a lot of attention recently. These tools are impressive in their ability to understand natural language and create content in seconds. But are these machine-powered tools advanced enough to replace (human) freelance writers?Social media is filled with screenshots of AI-generated emails, blogs, poems, and much more. Across the spectrum of fear and excitement, most freelance writers are wondering how these tools will impact them. Today, we’re sharing our two cents on the topic.Can AI tools replace freelance writers?Short answer: We don’t thin...2022-11-2819 min
Freelance Writing CoachFreelance writing coaches: Are they worth it?Running a freelance writing business can be extremely rewarding, but sometimes, you feel stuck and unsure of the next step. When this happens, there are several things you can do to “unstick”' yourself. One of these is getting help from a freelance writing coach. Several coaches specialize in freelance writing. However, it's important to figure out when coaching is right for you, when it isn't, and whether it is a justifiable investment. Both of us worked as freelance writing coaches, and our insights from this discussion can help you figure out the whys and hows o...2022-11-2121 min
Freelance Writing CoachWhy some freelancers give it up for a regular, full-time jobWe think freelance writing is a pretty sweet gig—but it’s not for everyone. Some lead successful careers as self-employed people, while others miss the structure of a full-time role. One isn’t inherently better than the other, and deciding which one is right for you can take some trial and error.Some leave freelance life behind and return to a traditional, full-time job. But why?Why it’s tempting to consider going back full-timeThe demand for quality writers is higher than ever, and some freelancers see a bump in requests from rec...2022-11-1419 min
Freelance Writing CoachStruggling with writer’s block: Our ideas for busting throughIs writer’s block even real?Any writer knows this is a contentious issue. Some believe writer’s block isn’t a legitimate thing—an excuse for not getting words on the page—and it’s entirely made up. Others swear by the concept and can distinctly mark times when they have writer’s block and when they don’t.No matter how you feel about it, the concept of writer’s block is real. Sometimes, we all struggle to focus or put words on a page. So how can you get yourself to write and break...2022-11-0721 min
Freelance Writing CoachWhat to do when personal disaster strikesWhy did you become a freelance writer? For freedom? Flexibility? The ability to work on your own terms? Whatever your reason, sometimes life can get in the way and throw your plans off course. Learning to navigate the issues that crop up when you’re trying to run a business can help you weather the storms and deal with them. More importantly, it enables you to manage the impact these setbacks have on your work (and makes them feel less disastrous.) Emma and I have been navigating our own personal disasters lately, so hopefully, this disc...2022-10-3121 min
Freelance Writing CoachHATERZ: Online bullies, devil’s advocates, naysayers, and people who drive us nutsExisting on the internet these days is a bit of a double-edged sword—and if you’re running or growing your business online, it can be even worse.Many of us have met amazing people online that become our friends, colleagues, and clients. Still, for each excellent interaction and connection, there are bullies, devil’s advocates, and naysayers. Everything you say in public forums and social media is subject to online “haters.”How do you deal with this negative feedback without letting it affect your work and self-worth?Remem...2022-10-2422 min
Freelance Writing CoachAre we headed into a recession? DON’T PANICThings may be a bit quieter right now, and it’s easy to slip into a mindset that makes you think it will be that way for a while (or there’s just not enough work out there.)“Don’t let the headlines be a self-fulfilling prophecy. Don’t see something that says, ‘No one’s hiring freelancers,’ and think, ‘No one’s hiring freelancers, so I guess that’s it for me.’ Look at your business and see how things are going.”You may see social posts or news articles that report a slowdown in the f...2022-10-1720 minFreelance Writing CoachShould you get business insurance? Maybe?This episode needs a disclaimer which is that we are not lawyers. However, someone told us to get business insurance so we looked into it. In this episode, we discuss business insurance. One of us has it and one of us doesn’t. The person who doesn’t was unlikely convinced by this episode. Basically, talk to an insurance agent. But if you’re looking for a brief overview of what two experienced freelancers know about business insurance, listen in.2022-07-0415 minFreelance Writing CoachSpeaking gigs: Their place in your freelance careerBoth of us have done our fair share of speaking gigs throughout our freelance careers. Speaking is a great way to share your authority and meet new people. At some point in your business, you may want to start booking speaking gigs so you can share your knowledge with the world. In this episode, we discuss how to start small and what to keep in mind as you embrace speaking. Emma also shares a comedic and bizarre tip for getting people into your talks.2022-06-2724 minFreelance Writing CoachOur freelance desk and office setups: our go-to tools that keep us comfy and productiveKaleigh got a new L-shaped desk. Emma’s is vintage. Kaleigh works in an office. Emma works in the corner of her bedroom (thanks California real estate + COVID). In this episode, we’re sharing our freelance desk and office setups. You’re going to hear about a zen-like place and a corner of chaos. By the end of this episode, you’ll want one of our desks and not the other’s… ;-)2022-06-2030 minFreelance Writing Coach“What would I charge for this?”: Getting real about the $$$ we’d chargeWE ARE GETTING REAL ABOUT WHAT WE CHARGE FOR CERTAIN ASSETS. In this episode we share what we think are reasonable rates for blog articles, case studies, websites, and more. We thought we’d be able to share numbers WITHOUT explaining the nuance but couldn’t really do that. There is always nuance when it comes to pricing. If you’re wondering if you’re totally off base with your rates, give this a listen.2022-06-1328 minFreelance Writing CoachUsing LinkedIn as a freelance writerNeither of us are LinkedIn masters, but we’ve seen freelancers get massive amounts of value from the platform. In this episode, we discuss how we approach LinkedIn and how we’ve seen others leverage it. We call out Michal Eisikowitz and Leah Neaderthal who are both doing awesome things with the platform. If you’re interested in how freelance writers are using LinkedIn, give this one a listen.2022-06-0621 minFreelance Writing CoachLongterm clients, retainers, one-off projects: Which mix is right for you?Some freelancers work with one or two longterm clients while others do a series of one-offs. It can depend on the type of work you do, but it can also depend on what you like and what matters to you. In this episode, we discuss the pros and cons of longterm clients, retainers, and one-off projects. There’s no perfect mix, but there’s probably a right(ish) mix for you.2022-05-3024 minFreelance Writing CoachEverything client boundaries! Creating them and upholding themAre your clients texting you in the middle of the night? Do they expect instant responses on Slack? Do they want you to deliver a draft within 24 hours or hop on a call right now? AHHHH. You became a freelancer so you wouldn’t be beholden to a boss, but it feels like your clients are owning you. We know the feeling, and it’s one that can be solved with good boundaries. In this episode, we cover everything client boundaries. We discuss how to create them and uphold them so you can take back control of your business (and your...2022-05-2325 minFreelance Writing CoachHow to juggle the many demands of being aliveA listener asked us how we juggle the daily demands of our lives and careers: how do we eat nutritious meals? How do we make sure we get outside every day? How do we make the most of the flexibility that freelancing has to offer? Well, it’s a work in progress for both of us. We’re far from perfect, but we have been freelancing for a long time and have some ideas. In this episode, Emma confesses to just how long she went without renewing her car’s registration.
This episode references the “Wheel of Life” exercise which can be fou...2022-05-1626 minFreelance Writing CoachHow to get off Upwork, Fiverr, and other freelance platformsThere’s nothing wrong with starting your freelance career on Upwork, Fiverr, or another platform. In fact, we know many successful freelance who did (and still do!) gain a lot from these marketplaces. But what do you lose when you continue to rely on these platforms to get work? Freelancers often tell us they want to get “off platform” but aren’t sure where to start. In this episode, we discuss the pros and cons of these platforms, why it might make sense to get off, and some strategies on how to move away from them.2022-05-0923 minFreelance Writing CoachHow to write about something you know nothing aboutBoth of us write about fairly technical topics we once knew nothing about. But now, we’re experts. In this episode, we talk about our strategies for understanding a topic when we’re out of our league. This will be particularly helpful for those who write about topics they haven’t encountered before. 2022-03-0719 minFreelance Writing CoachThe art of negotiation: how to meet win the middle with clients on pricing (or not)Some freelancers have a staunch “no negotiation” rule, while others are willing to wiggle on their prices depending on the client and project. In this episode, we discuss our own approaches to negotiation. Warning: neither of us is a good negotiator– we would not get a good deal on a car. 2022-02-2827 minFreelance Writing CoachProposals: what to include, clever strategies for closing more deals, and do you really need them?A proposal is a summary of a project plan, something that you and your client can agree upon. Seems simple, right? Proposals can be super helpful for making a sale, but they can also waste a lot of time. In this episode, we go over how to use proposals, available software options, and clever strategies for closing more deals. 2022-02-2123 minFreelance Writing CoachHow to grow a massive following on Twitter (and how to use it as a freelancer!)Kaleigh has been Tweeting for more than a decade. She’s winning on Twitter with 44,000+ followers. In this episode, she shares how she thinks about Twitter, how she grew her following, and what she thinks other freelance writers can do to get value out of the platform.2022-02-1424 minFreelance Writing CoachHow to handle childcare as a freelance writerCan you really freelance and parent at the same time? With childcare, sure. But what if you don’t have it? In this episode, Emma discusses how parenting has affected her freelance writing career. She goes over maternity leave, the necessity of childcare, and how the COVID-19 pandemic brought more of these issues to light. SPOILER: If Emma has another kid, she’s doing it differently next time.2022-02-0726 minFreelance Writing CoachWhat to do when a client doesn’t pay (!)It’s every freelance writer’s nightmare: a client who doesn’t pay! In this episode, we discuss our experiences with non-paying clients. Should you hire a lawyer, use a collections agency, send a strongly worded email, or just walk away? If you’re trying to track down payment, give this episode a listen.2022-01-3123 minFreelance Writing CoachHow to respond to “pick your brain” requestsThere are lots of reasons people might want to pick your brain– perhaps they want to get started as a freelance writer themselves or think you’ll have perspective on a particular industry. But if you say “yes” to every request that comes your way, you might waste a looooooot of time. In this episode, we go over how to respond to “pick your brain” requests. When should you say yes, when should you charge, and when should you walk away?2022-01-2421 minFreelance Writing Coach6 Simple strategies to make more money as a freelance writerDo you have to introduce a new offering, snag a brand-name client, or revamp your entire business to make more money? NOPE. In this episode, we share 6 simple strategies that have helped us make more money as freelancers. These are achievable strategies that can significantly increase your revenue, especially when sued together. There’s advice in here you can implement today. 2022-01-1725 minFreelance Writing CoachPreventing scope creep and saying bye to draining clientsMaybe you have one client (or a few) who are dragging you down. They don’t respect your boundaries, aren’t paying you enough, and you’re no longer sure if they’re worth keeping around. In this episode, we discuss how to cope when a sneaky “bad” client makes it in. We talk about preventing scope creep in the first place, knowing when it’s time to say goodbye, and how to part with grace. 2022-01-1025 min
3 ClipsFreelance Writing Coach: Selling Your Time (ft. Kaleigh Moore)Sometimes less is more. Especially when the crux of your podcast is sharing something practical, like freelance writing. That’s exactly what Kaleigh Moore and Emma Siemasko do with their podcast, Freelance Writing Coach. It’s a simple, conversational show that features Emma and Kaleigh chatting about different aspects of freelance writing. Episodes are usually short and simply (but well) produced, making for a quick, easy and practical listening experience. In this episode Jay chats with one half of the duo, Kaleigh about selling your time, writing and making a podcast about writing.
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3 Clips Podcast by CastosFreelance Writing Coach: Selling Your Time (ft. Kaleigh Moore)Sometimes less is more. Especially when the crux of your podcast is sharing something practical, like freelance writing. That’s exactly what Kaleigh Moore and Emma Siemasko do with…2021-11-1547 min
3 Clips Podcast by CastosFreelance Writing Coach: Selling Your Time (ft. Kaleigh Moore)
Sometimes less is more. Especially when the crux of your podcast is sharing something practical, like freelance writing. That’s exactly what Kaleigh Moore and Emma Siemasko do with their podcast, Freelance Writing Coach. It’s a simple, conversational show that features Emma and Kaleigh chatting about different aspects of freelance writing. Episodes are usually short and simply (but well) produced, making for a quick, easy and practical listening experience. In this episode Jay chats with one half of the duo, Kaleigh about selling your time, writing and making a podcast about writing.
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Vi...2021-11-1547 min3 Clips Podcast by CastosFreelance Writing Coach: Selling Your Time (ft. Kaleigh Moore)Sometimes less is more. Especially when the crux of your podcast is sharing something practical, like freelance writing. That’s exactly what Kaleigh Moore and Emma Siemasko do with…2021-11-1547 minFreelance Writing CoachWhere do meetings fit in your freelance life?Emma loves meetings. Kaleigh hates them. We’ve built different freelance businesses based on our preferences. In this episode, we discuss all our feelings about client meetings, as well as where they should fit into your services.2021-11-0123 minFreelance Writing CoachHow to use social media without compromising mental healthSocial media sites like Twitter, LinkedIn, and Facebook can be powerful ways to connect with your community. But what happens when using these tools has a negative impact on your mental health? In this episode, we discuss how we’ve re-framed our thinking around social media so that it’s not only a better tool for business, but a better tool for ourselves.2021-10-2522 minFreelance Writing CoachChoosing a niche: When they work, when they don’t, and do you have to do it?“Choose a niche” is one of the most common pieces of advice in the freelancing community. But we’ve seen people flounder when it comes to choosing niches. Why is that? Are niches really necessary?2021-10-1827 minFreelance Writing CoachPartner and prosper: How to work with other freelancersOther freelancers are not the enemy. In fact, they’re your friends. In this episode, we discuss how we partner and work with other freelancers.2021-10-1121 minFreelance Writing CoachHow to work on writing side projectsWriting is demanding work, so what happens when you’re giving all your writing energy to your clients? It makes it tough to write a novel, comedy sketch, or op-ed for the local paper. In this episode, we discuss how you can make time for writing side projects.2021-10-0421 minFreelance Writing CoachIs everybody better than me? How we handle imposter syndromeAfter many years of success as freelance writers, we still have days where we feel that everyone else has it figured out… and we… don’t. In this episode, we discuss those feelings and how we handle them.2021-09-2722 minFreelance Writing CoachThe sweet spot: Over-delivering for clientsYou want to over-deliver for your clients, but you don’t want to provide them with loads of extras that are out of scope. Too much for your clients = not enough time for you. In this episode, we discuss some easy ways to over-deliver for your clients so that they see you as a freelancer who goes above and beyond.2021-09-2023 minFreelance Writing CoachSubcontracting your work: How to do it wellWhat do you do when you’re overloaded with work? One option is to subcontract that work to other writers. In this episode, we talk about how we came to subcontract, the objections we hear from freelancers considering it, and how we approach sharing the news with our clients (or not).2021-09-1327 minFreelance Writing CoachHow to take vacation, breaks, and parental leaveYou’re in control of your own schedule, so it should be easy to take a vacation. But, it’s really not. Why is that!? In this episode, we share our strategies for taking breaks, as well as the challenges along the way. Emma also shares how she approached maternity leave.2021-09-0628 minFreelance Writing CoachHow to build relationships and find your peopleMost freelance writers get business because of referrals, but how do you find your people? In this episode, we discuss why building relationships is so important, as well as how to stand out and be memorable.2021-04-1324 minFreelance Writing CoachPositions of privilege when it comes to freelancingDid you know that female freelancers make only 84% of what male freelancers do? Ouch. In this episode, we discuss how positions of privilege affect freelance writing businesses, as well as what we can all do to create a more equitable environment.2021-04-1326 minFreelance Writing CoachRevisions: dealing with edits, feedback, and clients who think they know bestWhat do you do if your client tears up a perfectly good draft? In this episode, we discuss how to manage clients so that the revision process is a piece of cake. Our secret? The work comes before we get to revisions.2021-04-1322 minFreelance Writing CoachHow to run an efficient business AKA boring stuffAn efficient business is one that runs like a machine, and it’s dependent on a lot of unsexy stuff, like contracts, accounting software, and templates. In this episode, we discuss the tools and resources we use to make sure we’re not wasting time on the tasks we don’t want to do.2021-04-1323 minFreelance Writing CoachHow many clients should you have?TEN MILLION. Just kidding. Freelance writers can structure their business in a multitude of ways, working with dozens of clients at once or handling one at a time. In this episode, we discuss how many clients is the right number for us, and how we know when we’re working with too many.2021-04-1325 minFreelance Writing CoachWhere does freelancing fit into your overall career?When you’re 90 years old and you look back at your life, where is freelancing going to fit in? In this episode, we discuss how freelance writing and self-employment fit into your overall career. This episode is for people who have gone in and out of freelance work, aren’t sure it’s for them, or are midway through their career and can’t figure out how to start.2021-04-1321 minFreelance Writing CoachProductized services: How to do them, pitfalls, and perksWhen you productize a service, you make it easy for your clients to buy a service off the shelf. Productized services may help you sell more, but they may also deter clients from working with you. In this episode, we discuss how to think about adding a productized service to your business.2021-04-1322 minFreelance Writing CoachHow to create a portfolio that showcases your workA portfolio is a curated collection of your best work. In this episode, we talk about what to include in your portfolio, as well as how you should design and format it. We also discuss WHEN to share a portfolio– it might not be at the moment you think.2021-04-1322 minFreelance Writing CoachDo you need certifications, courses, and coaches?There are lots of educational resources available to freelance writers. Which ones should you buy? In this episode, we explore whether certifications, courses, and coaches are worth the money and give advice on how to assess whether a program is right for you.2021-04-1324 minFreelance Writing CoachHow do you GROW a freelance writing business?Your freelance writing business is coasting along. How do you take things to the next level? What does it mean to grow? Two not-so-big-picture thinkers discuss how we think about growth and offer suggestions on where to go (grow?) next.2021-02-0928 minFreelance Writing CoachWhy companies hate most freelance writers (and how to be likeable)Flaky. Unprofessional. Frustrating. These are some of the words we’ve heard to describe freelance writers. But it doesn’t have to be this way! In this episode, we discuss why companies hate most freelance writers and how you can rise above the rest.2021-02-0927 minFreelance Writing CoachOur writing process: How we get words on a blank pageThe blank page. Ugh. It’s a source of intimidation and frustration. In this episode, we talk about our processes for getting a piece of writing out the door. We also concluded we don’t want each other’s jobs. Listen in to find out how many words Kaleigh writes in a day.2021-02-0929 minFreelance Writing CoachDispelling the myths about freelance writingPeople say to pick a niche, make a course, and build a website. But we don’t think there’s a right way to run a business. Everyone’s path is unique and different. In this episode, we explore a number of myths about freelance writing businesses and offer alternative perspectives.2021-02-0927 minFreelance Writing CoachThe freelance writer’s website: Stories about our own + how to think about yoursDoes your freelance website really matter? Kaleigh doesn’t give the website too much credit, while Emma sees hers as a mark of her whole identity. Emma put her head into her hands while recording this episode. If you’re creating a website for the first time, revamping the one you have, or find yourself unsure what a website even means, this is a must-listen.2021-02-0926 minFreelance Writing CoachRates: How to set them, raise them, and fearlessly ask for what you needGuess what? You should probably charge more. But how do you figure out what to charge when there’s not a go-to source for setting freelance writing rates? In this episode, we cover strategies for setting rates, as well as some ways to justify those rates to the clients you serve.2021-02-0926 minFreelance Writing CoachHow we find new freelance writing clientsWE ALL WANNA KNOW: How do I find quality, high-paying clients that are a pleasure to work with? In this episode, we cover how we found our first freelance clients, as well as how we find new ones today. It’s a BIG topic, but you’ll come away with ideas on where to start.2021-02-0927 minFreelance Writing CoachA day in the life: Our schedules + how we juggle heavy workloadsFreelance writers have the ability to control our days, but only if we create a structure for guarding our time. In this episode, we discuss what a day looks like in our businesses today, as well as our journey to recognizing what we need to be successful. We also cover strategies on how to deal with clients who want you to be “always on.”2021-02-0926 minFreelance Writing CoachWhy freelance writing is a BUSINESSWhat do you do when you’re a freelance writer in the business of selling you? We discuss why you should approach freelance writing as a *very* official business. We talk about invoicing software, bank accounts, and recount the moments when we knew we were more than just piddly order takers.2021-02-0926 min