Shows
Beyond 8 FiguresFrom TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify🎙️ What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore?This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.We get into:Launching a brand in Africa (and why it’s not like the West)Using NFTs to educate and engage a new marketOwning her own factory in PakistanScaling by mentoring women in the U.S. and...2025-03-2634 min
Beyond 8 FiguresBiz Bite 8: Unlocking African Markets with the multimillionaire Kanessa MulunehDiscover the fascinating journey of Kanessa Muluneh as she navigates the complexities of entering and thriving in African markets with her brand Mulu. Gain insights into her innovative strategies, challenges faced, and the unique opportunities presented by this vibrant market. Don't miss this enlightening discussion on expanding business horizons!Listen to the full episode here - https://beyond8figures.com/podcast-episodes/Watch the Episodes On YouTube - https://www.youtube.com/@Beyond8Figures2024-04-0511 min
Beyond 8 FiguresFrom Immigrant to Multimilionare: Bridging Borders & Building a Global Empire with Kanessa Muluneh of MuluGlobal expansion offers many business benefits, but it requires careful planning and a deliberate approach. Kanessa Muluneh of Mulu joins A.J. to discuss how she built a multimillion-dollar lifestyle brand and global influence spanning different industries and continents. She dives deep into her immigration journey, the challenges of unfamiliar territories, and overcoming cultural barriers. About Kanessa Muluneh:Kanessa Muluneh is the Founder of MULU, a multimillion-dollar plus-size clothing brand. She comes from Ethiopia but was raised in the Netherlands. From reshaping fashion with MULU to launching Europe's first Female American Football League, Kanessa uses her g...2023-12-2034 min