Shows
CanadianSME Small Business PodcastFrom Startup to Wellness Leader: Karen Danudjaja’s StoryIn this episode of the CanadianSME Small Business Podcast, we sit down with Karen Danudjaja, Co-Founder and CEO of Blume, to explore her entrepreneurial journey and how community-driven innovation has fueled the success of one of Canada’s fastest-growing wellness brands.From hand-labeling products in her living room to expanding into 4,000+ retailers across North America, Karen’s story is a testament to resilience, passion, and purpose-driven growth. Key Highlights:Winning the TELUS #StandWithOwners Grand Prize – How this recognition is shaping Blume’s next growth phase.From Startup to Wellness Leader – The pivotal moments that fueled Blum...2025-03-1018 min
Female Startup ClubSelf-Made: 6 Quick Questions with Blume Founder Karen Danudjaja (Part 2)Hello and welcome back to the show! It’s Doone here, your host and hype girl.We’re diving into the second episode of our three-part mini-series all about bootstrapping, and this one is a total gem. Today, we're playing back our episode chatting with the brilliant Karen Danudjaja, founder of Blume, the wellness brand that’s taken superfood lattes to a whole new level.Blume is what happens when you combine the benefits of the wellness aisle with the cozy vibes of your favorite café. Bootstrapped from Vancouver, Canada, Karen and her team ha...2024-12-1313 min
Female Startup ClubSelf-Made: How to Bootstrap a Brand to $10M in Sales, with Blume’s Founder Karen Danudjaja (part 1)Hello and welcome back to the show! It’s Doone here, your host and hype girl.We’re diving into the second episode of our three-part mini-series all about bootstrapping, and this one is a total gem. Today, we're playing back our episode chatting with the brilliant Karen Danudjaja, founder of Blume, the wellness brand that’s taken superfood lattes to a whole new level.Blume is what happens when you combine the benefits of the wellness aisle with the cozy vibes of your favorite café. Bootstrapped from Vancouver, Canada, Karen and her team ha...2024-12-1231 min
CPG VibesEpisode 137 - Expert Series (Volume 3) - Women in CPGThis week we are joined by 3 dynamic female founders that have started CPG brands scaling nationally in retail stores and online. Just 13 % of all start-ups are female-founded, so we wanted to give a spotlight on female-led companies and their personal stories on starting their past and present brands.
In no particular order, we are joined by Karen Danudjaja, Co-founder of Blume. Nicole Dawes, Founder of Nixie Beverage Company, and Lan Pham, Founder of Sang Vietnamese Coffee.
This week's episode is sponsored by Social Nature. Our on-going sponsors are RangeMe and My Way 3PL2024-10-081h 03
Female Founder WorldWe're Coming To New York!Female Founder World Summit Presented by VistaPrint is coming back to New York on November 2. This is our biggest and best event of the year and tickets just went on sale.
You’ll hear talks from Rea Ann Silva (Beautyblender founder!), Lo Bosworth (Love Wellness), Melanie Masarin (Ghia), Katie Sturino (Megababe), Desiree Verdejo (Hyper Skin), Karen Danudjaja (Blume), Laura Henshaw (KIC), Cyndi Ramirez (Chillhouse), and more wildly inspiring speakers.
We’ll have a DJ. A tequila bar. Dedicated spaces to connect on topics like retail and money—you might even meet a key buyer or your ne...2024-09-1808 minCPG VibesEpisode 127 - Expert Series (Vol 3) - Brands, Brokers, BuyersThis is the 3rd installment of our 'Expert Series' special edition. We are truly excited since we are focusing on 3 important elements in CPG: Brands, Brokers, and Buyers. No matter what side of the aisle you are on, you are likely to be interfacing with one or all of these pieces of the puzzle.
We are bringing on (in no particular order) Ali Shouman, Chief Commercial Officer of CA Fortune; Jeff Church, co-founder of Suja and founder of CPG Brand Accelerator; Karen Danudjaja, co-founder and CEO of fast-growing superfoods brand Blume; and Darren Viscount, Natural Living Senior...2024-07-301h 08
Shopify MastersIteration Is The Secret Ingredient for This Beverage CompanyFounder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs.To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iteration
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.2024-07-1127 min
Aisle 42Karen Danudjaja | Blume Supply Inc.Food is medicine is a fitting description for this one as we dive back into the world of gut health and hydration healing.In this episode of Aisle 42 we chat with Karen Danudjaja, the visionary founder of Blume and we talk about blending function and flavour to boost our health rituals, the delicious organic latte mixes and water elixir blends they make and we even talk about my beloved flavour… Birthday Cake!Her teams’ commitment to wellness innovation and to being plastic negative is a beautiful thing. Enjoy!Learn more about these remarkable supe...2024-06-2621 min
The Kara Goldin Show550 Karen Danudjaja: Founder & CEO of BlumeKaren Danudjaja, Founder and CEO of Blume, shares all about how this brand is quickly rising in the world of functional beverages. Starting in coffee shops and quickly expanding into retail and direct-to-consumer markets over the past six years, Blume has redefined café favorites by infusing them with the magic of superfoods. Karen shares what she has learned in the journey, more about Blume and what is next for the brand. You are going to love this episode and I can’t wait for you to hear it. Now on the #TheKaraGoldinShow.To learn more ab...2024-06-1733 min
Marketing Happy HourLocal Businesses: Enter Your (Online) Reputation Era | Emily Washcovick of YelpThis week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy.
Here's a peek at what we cover in this episode:
[00:04:30] - Emily walks us through her background working in events and customer service and gives us a peek into her 10 years at Yelp, helping small businesses break down their marketing efforts into...2024-03-2835 minMarketing Happy HourSmall Business Marketing 101 | Karen Danudjaja of BlumeThis week, Erica sits down with Karen Danudjaja, Co-Founder and CEO of Blume - a wellness brand creating daily rituals to indulge in. In this episode, Karen shares the inspiring story behind Blume's mission, the importance of test and learn tactics in digital marketing, effective email campaign strategies, community driven business approaches, and her favorite Blume blends for the young professional lifestyle. Tune in to discover how Blume is revolutionizing wellness one latte at a time, and using digital marketing to amplify their mission.
Here's a peek at what we cover in this episode:
[00:02:49...2024-02-1526 min
The Wealth ExchangeWomen's LEAD: Crafting Success in the Beverage Industry with Co-Founder & CEO of Blume In the latest episode of The Wealth Exchange podcast, Women’s LEAD segment host Selena Woo sits down with Karen Danudjaja, Co-Founder and CEO of Blume, and recipient of the Emerging Business Award and Women Entrepreneur of the Year Award from BC Food and Beverage. Karen's journey is nothing short of remarkable. At the age of 27, Karen embarked on a mission to transform the everyday latte using the magic of superfoods, drawing inspiration from her Southeast Asian heritage. Blume, led by an exceptional all-women team, achieved a remarkable milestone, raising $2.5 million in just five weeks, with 40% of th...2023-10-1934 min
This Commerce LifeKaren Danudjaja the founder of Blume comes by to talk about startups, not knowing retail and celebrating winsKaren Danudjaja the founder of Blume comes by to talk about startups, not knowing retail and celebrating wins. We were pretty excited to talk to Karen - she's an incredible founder with a wonderful outlook on how she wants to approach her business. Find Karen here: https://www.linkedin.com/in/karen-danudjaja-8275682a/ Shop Blume here: https://itsblume.com/ Make sure you sign up for CHFA here: https://chfa.ca/en/Events/chfa-now
2023-08-301h 04
Behind the Brand®Karen Danudjaja | Co-Founder & CEO, Blume | Guiding your entrepreneurial path with a mindset of growth and resiliency“The opportunity for me is like to look at the challenges as part of the fun of it, right? … How do you overcome those challenges in a way that pushes the business forward?”— Karen DanudjajaFrustrated by the limited non-caffeinated options in cafes and a desire to move beyond commercial real estate, Karen Danudjaja harnessed her entrepreneurial prowess to launch Blume – a brand that would transform our approach to daily beverages.Nearly 6 years later, Blume has emerged as North America’s premier superfood brand, offering a range of locally-crafted products comprising 10...2023-08-2240 min
Hearts & CartsKaren Danudjaja - Co-Founder & CEO @ BlumeKaren joins the guys to share the story of Blume and their superfood lattes. Along the way she shares how Blume approaches product development, what it's like to bootstrap a startup to over 1500 doors, and how purpose and community create a foundation for a strong brand.
Karen's LinkedIn
Blume2023-03-0852 min
Founder to MentorKaren Danudjaja: Co-Founder & CEO of BlumeIn this episode, Mike is joined by Karen Danudjaja, co-founder and CEO of Blume.
During her time working in commercial realty and meeting with colleagues over coffee, Karen realized that there was nothing on the cafe menu that tasted great and actually did something good for your body. That's where her idea for Blume came from.
Blume is a simple way to enhance your daily rituals with lattes, done better. With Blume, you can now give your coffee a tasty superfood boost or swap it entirely for your favourite latte flavour that doesn't compromise your w...2023-02-0246 min
Female Founder WorldHow This Bootstrapping Baddie Built Her Superfood Biz to $7.5 Million in SalesKaren Danudjaja, the bootstrapping baddie that built Blume to $7.5 million in sales and 2000 stockists (including Wholefoods!) is on Female Founder World today! The idea for a better-for-you latte line came to Karen in 2017 while working in corporate real estate, having multiple coffee meetings each day and then getting the caffeine jitters. She started off working a full time nine-to-five and also running Blume at night. By the time Blume hit around $200,000 in sales, Karen went all in and quit her day job to grow the company. “I felt like there was enough proof of co...2022-10-2027 min
Female Founder WorldHow This Bootstrapping Baddie Built Her Superfood Biz to $7.5 Million in SalesKaren Danudjaja, the bootstrapping baddie that built Blume to $7.5 million in sales and 2000 stockists (including Wholefoods!) is on Female Founder World today! The idea for a better-for-you latte line came to Karen in 2017 while working in corporate real estate, having multiple coffee meetings each day and then getting the caffeine jitters. She started off working a full time nine-to-five and also running Blume at night. By the time Blume hit around $200,000 in sales, Karen went all in and quit her day job to grow the company. “I felt like there was enough proof of co...2022-10-2027 min
Female Startup Club6 quick questions with Karen Danudjaja, Founder of Blume (part 2)Today we’re learning from Karen Danudjaja, the founder of Blume.Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They’ve bootstrapped the company to 10M in sales making your favorite cafe lattes with the magic of superfoods from Vancouver Canada.We’re talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now, and her learnings from her first raise of $2m.Something pivotal during that raising period is that K...2022-08-1114 min
Female Startup ClubHow to bootstrap a brand to $10M in sales, with Blume’s founder Karen Danudjaja (part 1)Today we’re learning from Karen Danudjaja, the founder of Blume.Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They’ve bootstrapped the company to 10M in sales making your favorite cafe lattes with the magic of superfoods from Vancouver Canada.We’re talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now, and her learnings from her first raise of $2m.Something pivotal during that raising period is that K...2022-08-1032 min
Well, Now What?!109. Karen Danudjaja - Founder of Blume (Superfood Lattes)I am joined by Karen Danudjaja. She is the founder of Blume! Blume is a superfood wellness brand. Their mission is to be your best friend in wellness with simple products that are easy to use and build rituals on. Their blends make delicious lattes that are refined sugar-free, certified organic and boosted with superfoods. They are also based in Vancouver, BC, and have a plastic-neutral commitment.
I've been obsessed with Blume lattes for a while now and I had to get Karen on to chat all about the business. We talk about growing a company of 1 t...2022-07-2827 min
Startup Women PodcastHow To: Mentorship with Paulina Cameron & Karen DanudjajaMentorship is a relationship built on trust, active listening and respect. It allows founders to navigate their unique situations with guidance, allowing them to notice their inner wisdom, trust their own intuition and arrive at solutions that lead them to new growth.
Karen Danudjaja, who owns and operates a line of plant based, ethically sourced and organic blends, discusses the ups and downs of her mentorship journey – it’s an example we can all learn from. Paulina Cameron, a community builder who started Canada’s largest women’s mentorship program, draws on Karen’s experience to illustrate principles...2022-03-0356 min
Raw Beauty TalksTaking One Step At A Time with Karen DanudjajaHow do you take a moment for yourself?We are busy, overwhelmed, and overburdened with so much to do. And while it’s easy to reach for another cup of coffee... ☕...today we are sharing alternatives that are ethically sourced and organically formulated with options to support anyone, no matter where they may be on their wellness journey. It all started when Karen Danudjaja spent most of her time in real estate meetings at local cafes drinking the same cup of cof...2021-12-0249 min
I’m JealousCheck in - Some good some badBack to back good stuff followed by a small bump in the road re: my name. My angel is Karen Danudjaja ❤️. She gave me actionable feedback and a slight push off the ledge to start sending out my survey. I hadn’t told many people about my business up to this point but with Karen’s encouragement, I told everyone! No going back now friends. Check out Karen’s amazing work at itsblume.com2021-03-2628 min