Shows
Retained TrustWriting With Purpose with Michael DrewIn this episode of Retained Trust, host Karl Hughes is joined by Michael Drew, founder of Book Retreat and a veteran of the publishing world with over 130 New York Times bestsellers under his belt. Michael opens up about his path from a high school dropout to a leader in book marketing, sharing lessons on influence, mentorship, and entrepreneurial growth. The conversation explores Michael’s innovative outlining system that demystifies book writing for non-authors, the structure and strategy behind Book Retreat, and the power of building intellectual and relational capital. They also touch on legacy building, business sustainability, and the im...2025-05-0648 min
Fireside with VoxgigEpisode 244 Karl Hughes Founder of Draft.dev and The Podcast ConsultantSome people spend their whole lives looking for their “superpower”, but if you’re a DevRel, you’ve probably already found yours. Today we’re speaking to Founder of Draft.dev, Karl Hughes about his path through the startup world, and the ever-changing landscape it operates in.
Draft.dev is a developer focused content agency, and with Karl we learn about the epic highs and lows that he and the company have been through in this industry. Any small business owners or startup founders can relate to the realities of Karl’s journey - one day your cash is flowing, the...2025-05-0247 min
Retained TrustFrom Pipeline to Profit with Simon SeverinoIn this episode of Retained Trust, host Karl Hughes speaks with Simon Severino, founder of Strategy Sprints, about building scalable and sustainable agencies. Simon shares insights from his 22-year journey in go-to-market strategies, offering practical advice on pricing power, ideal client selection, and creating repeatable sales systems. They explore how agency owners can balance high-ticket services with scalable offerings, leverage AI for pipeline management, and design a business around their ideal lifestyle. The conversation also touches on resilience, gamification in business growth, and the importance of celebrating progress. Tune in for actionable strategies to transform your agency operations and...2025-04-2954 min
Retained TrustSales, Startups, and Staying Power with David SlimanIn this episode of Retained Trust, host Karl Hughes chats with David Sliman, founder of Sales Proformance Consulting and a veteran entrepreneur. David shares his journey from launching a direct mail franchise in 1999 to building and selling a multi-million-dollar marketing business. He and Karl explore lessons learned in sales leadership, product positioning, business acquisition, and finding the right growth model. The conversation also touches on mentorship, consistency, and the balancing act between personal and professional life. Tune in for a candid look at what it really takes to scale and sustain a business.Key Points From This...2025-04-2256 min
Retained TrustFear, Growth, and Leadership Alignment with Andy HiteIn this episode of Retained Trust, host Karl Hughes speaks with Andy Hite, founder of Scaling Minds, about the often invisible role fear plays in entrepreneurship. Drawing on his coaching experience with high-performing founders and leadership teams, Andy breaks down how childhood conditioning shapes modern fear, how it blocks business growth, and how entrepreneurs can start addressing it. Karl and Andy explore the differences between coaching and consulting, practical ways to spot ego-driven fear, and the energy costs of staying in a fear loop. Andy also shares why a strong support network is critical and how pushing through discomfort...2025-04-1549 min
Retained TrustSweat-Proof Scaling: Agencies, Acquisitions, and Apparel with Jim HuffmanIn this episode of Retained Trust, host Karl Hughes sits down with Jim Huffman—founder of GrowthHit and CEO of Neat—to discuss the journey from agency work to e-commerce entrepreneurship. Jim shares his pivot from finance into growth marketing, how he built and scaled GrowthHit, and what led him to acquire a sweat-proof t-shirt brand. They explore the highs and lows of agency life, the challenges of e-commerce operations, and how AI and acquisition strategies are shaping their next moves. Tune in for a candid, tactical conversation about building sustainable, scalable businesses.Key Points From This Epis...2025-04-0853 min
Retained TrustThe Discipline of Growth: Tony Wilson on Keeping Agencies Financially HealthyIn this episode of Retained Trust, host Karl Hughes talks with Tony Wilson, founder of Accquip, a firm specializing in fractional CFO services for digital agencies. Together, they explore the financial missteps that can lead to agency collapse, the importance of pipeline visibility, and how to build a resilient, sellable business. Tony shares actionable insights on budgeting for growth, evaluating marketing channels, building a leadership team, and what buyers look for in an agency acquisition. This episode is packed with grounded advice for agency owners thinking long-term about financial health, sustainable growth, and eventual exit.Key Points...2025-04-0151 min
Retained TrustBuilding Scalable Sales Teams for Agencies with Karlie MorienIn this episode of Retained Trust, host Karl Hughes speaks with Karlie Bliss, a seasoned sales leader specializing in lead generation and sales development. Karlie shares her journey from sales in the SaaS industry to building high-performing sales teams within agencies. Together, they explore the challenges agency owners face in creating predictable and scalable sales pipelines, the critical role of SDRs and AEs, and why founder-led sales aren't always sustainable. Karlie breaks down the importance of refining service offerings, developing a target account list, and using structured sales methodologies to ensure repeatable revenue. They also dig into how agencies...2025-03-2548 min
Retained TrustThe Reality of Recruiting & Hiring with James HornickIn this episode of Retained Trust, host Karl Hughes sits down with James Hornick, Chief Growth Officer at Hirewell, to talk about hiring trends, employer prestige, and why LinkedIn feels like a necessary evil. James shares his journey from tech recruiting to becoming a partner at Hirewell, and why diversification in recruiting is key to surviving economic downturns. They discuss why employer prestige is often overrated, how global hiring is changing the job market, and what really moves the needle for employees today. James also dives into the importance of content-driven marketing in recruiting, the impact of AI and...2025-03-1855 min
Retained TrustBuilding Trust and Scaling Agencies with Manuel WeissIn this episode of Retained Trust, host Karl Hughes reunites with his business partner, Manuel Weiss, to share insights on scaling digital service agencies. They discuss lessons learned from recent acquisitions, the importance of building strong relationships between partners, and strategies for creating a sustainable growth pipeline. Manuel reveals their approach to leadership development and the challenges of merging companies. They also explore the role of autonomy, structured frameworks, and the long-term vision for their businesses. Tune in to uncover practical strategies for agency growth and leadership.Key Points From This Episode:[00:00:00] Introduction to Karl...2025-03-1153 min
Retained TrustFrom Niche to Growth: A Path to Agency ExpansionIn this episode of Retained Trust, host Karl Hughes sits down with entrepreneur and agency expert Sam Shepler, founder of Testimonial Hero, to explore the ins and outs of building, scaling, and acquiring service-based businesses. Sam shares his journey from running a generalist video agency to selling it, launching a productized service, and now expanding through strategic acquisitions. Karl and Sam break down the power of productized services, how acquisitions can unlock new growth, and the challenges of integrating new businesses into an existing agency. They also discuss how to say no to custom projects, balancing specialization with expansion...2025-03-0448 min
Retained TrustProfitability & Planning: Joey de Wit on Smarter Agency FinancesIn this episode of Retained Trust, host Karl Hughes speaks with Joey de Wit, founder of AgenCFO, a fractional CFO service specializing in helping agencies master their finances. Joey shares his journey from corporate finance to entrepreneurship, highlighting the importance of financial forecasting, pricing strategies, and sustainable agency growth. They discuss the challenges of scaling service-based businesses, how to escape the feast-and-famine cycle, and why many agency owners underinvest in growth. Joey explains how proper financial planning can give agency owners control over their profitability, allowing them to reinvest wisely and build businesses that are financially resilient. If you're...2025-02-2555 min
Retained TrustScaling Success: Agencies, AI, and Acquisition with Corey NorthcuttIn this episode of Retained Trust, host Karl Hughes sits down with Corey Northcutt, a serial entrepreneur and Chief Optimization Officer at Orbit Media Studios. Corey shares his journey from founding a hosting company in college to leading and selling multiple agencies, culminating in his role at Orbit Media. They discuss the evolution of digital agencies, the role of AI in marketing and optimization, and how agencies can leverage automation for smarter workflows. Corey also shares his perspective on junior roles in the AI era, the future of digital service businesses, and why he sees agency work as more...2025-02-1848 min
Retained TrustScaling a Strategy-Driven Agency with John-Henry ScherckIn this episode of Retained Trust, host Karl Hughes speaks with John-Henry Scherck, the founder of Growth Plays, a B2B SEO and content strategy agency. John-Henry shares his transition from a solo consultant to building a growing agency, despite initially vowing never to hire employees. He discusses the challenges of scaling a strategy-driven service, the importance of hiring experienced talent, and how his approach differs from traditional agency models. The conversation explores the difficulty of getting strategic recommendations implemented, how to align content strategy with business objectives, and the key traits he looks for in hires. John-Henry also...2025-02-1149 min
Business Matters with Karl FitzpatrickIsabella Hughes from Simple Probate explains how it is making complex probate processes easierIsabella Hughes from Simple Probate joins Karl Fitzpatrick to discuss how the online software tools simplify the probate process, the relationships which the business has established with solicitors and opportunities to expand the business to include other legal processes.#KarlFitzpatrick #businessmatters #irishbusiness #irishbusinessnews #businessnews #entrepreneurkarlfitzpatrick.ie Hosted on Acast. See acast.com/privacy for more information.2025-02-0911 minBusiness Matters with Karl FitzpatrickIsabella Hughes from Simple Probate explains how it is making complex probate processes easierIsabella Hughes from Simple Probate joins Karl Fitzpatrick to discuss how the online software tools simplify the probate process, the relationships which the business has established with solicitors and opportunities to expand the business to include other legal processes. #KarlFitzpatrick #businessmatters #irishbusiness #irishbusinessnews #businessnews #entrepreneurkarlfitzpatrick.ie Hosted on Acast. See acast.com/privacy for more information.2025-02-0818 min
Retained TrustFinancial Clarity for Agencies with Paul SeatonIn this episode of Retained Trust, host Karl Hughes speaks with Paul Seaton, founder of AgencyFi, which provides outsourced accounting and CFO services for digital and creative agencies. Paul shares his journey from Deloitte to running his own firm, helping agencies navigate financial complexities. They discuss the importance of understanding gross margins, structuring financials properly, and making strategic decisions to balance profitability and growth. Paul also delves into content marketing strategies, trust-building with clients, and the realities of scaling an agency while maintaining financial health. Whether you’re an agency owner looking to refine your financial strategy or someone in...2025-02-0455 min
Retained TrustUnlocking the Power of PR: Aidan Sowa on Sales-Driven StrategiesIn this episode of Retained Trust, host Karl Hughes speaks with Aidan Sowa, founder and CEO of VelvetVoice PR. Aidan shares his unique journey from running a lead generation agency to building a thriving PR firm. He dives into the intricacies of “sales-enabled PR,” blending traditional strategies with modern tools to maximize impact. Aidan unpacks the challenges agency owners face when relying solely on referrals and highlights how PR can amplify credibility, boost conversions, and even attract investors. From authentic storytelling to leveraging cold email campaigns and staying resilient through setbacks, Aidan’s insights are a must-listen for agency owners...2025-01-281h 00
Retained TrustBreaking Down Business Books: Tevia Hoalst on Smarter Financial ManagementIn this episode of Retained Trust, host Karl Hughes welcomes Tevia Hoalst, founder of TeKoda Accounting, for an engaging conversation on the world of small business finance. Tevia shares her journey from the restaurant industry to leading a team that helps entrepreneurs manage their day-to-day accounting with a personalized approach. They explore the differences between "tax books" and "business books" and why a tailored approach to financial reporting can make or break a company’s decision-making process. Tevia explains the importance of finding the right financial partner who understands the unique needs of small businesses and emphasizes how data-driven in...2025-01-2153 min
Retained Trust12 Books That Shaped My Entrepreneurial JourneyIn this solo episode of Retained Trust, host Karl Hughes takes a departure from his usual guest interviews to share a deeply personal and structured discussion on the 12 books that have most influenced his journey as an entrepreneur. Ranging from timeless classics to modern masterpieces, Karl reflects on how each book impacted his mindset, approach, and business strategies. From reshaping his understanding of productivity with The 4-Hour Work Week to conquering fear and embracing action with The Alchemist, this episode is packed with insights and practical takeaways. Tune in to discover how these powerful reads can help you grow...2025-01-1422 min
Retained TrustExploring the Entrepreneurial Maze with Bob TripathiIn this episode of Retained Trust, host Karl Hughes speaks with Bob Tripathi, founder of Digital Sparx Marketing, about his fascinating journey through corporate roles, entrepreneurial pivots, and building a thriving marketing agency. Bob reflects on lessons learned from startups and large companies, discusses the importance of patience and adaptability, and shares how he turned challenges like the pandemic into opportunities with resourcefulness and grit. From digital marketing innovations to launching a PPE business during a crisis, Bob’s story is a testament to the power of resilience, curiosity, and lifelong learning. Tune in for insights into agency growth, na...2025-01-0749 min
Retained TrustThe Agathist Mindset: Kyle Shevlin on Balancing Passion and Profit in Agency LifeIn this episode of Retained Trust, host Karl Hughes sits down with Kyle Shevlin, founder of Agathist, a software development agency specializing in React and React Native. Kyle shares his journey from freelancing and full-time development roles to establishing Agathist, focusing on creating "good software by good people." He delves into the challenges of transitioning from solo work to agency leadership, his philosophy of balancing profitability with passion, and the practical strategies he employs to build a sustainable business. The conversation highlights Agathist’s unique strengths, including deep technical expertise, client trust, and the importance of fostering a flexible, su...2024-12-3154 min
Ding Dong ClubDing Dong Club with Karl Chandler: #7 - Dave Hughes & Ed KavaleeWe're on the road, as we record out the front of DAVE HUGHES's house alongside ED KAVALEE, as we find out all about Hughesy's new 40k secret purchase!Take your dexies, there's a lot in here to keep up with: We find out Hughesy's neighbour's surprising dog's name, a huge reveal of Kav's famous uncle, Hughesy's top 3 guest list for his new podcast (I'll believe it when I see it), Ed's new potential podcast, the insane mantra Hughesy writes down every day, and we work out a definitive list of who Hughesy is richer and poorer than!2024-12-2659 min
Retained TrustFrom Intern to Industry Leader: George Zlatin’s SEO StoryIn this episode of Retained Trust, host Karl Hughes sits down with George Zlatin, co-founder of Digital Third Coast, a Chicago-based SEO and digital marketing agency. George shares his unconventional entry into the digital marketing world, starting from launching an online dog boutique to becoming a respected SEO expert and business leader. They explore the evolution of SEO, including how Digital Third Coast has adapted to changing algorithms and AI-driven content strategies. George also reflects on building a business, hiring the right people, and stepping back from leadership roles to pursue what he loves most — marketing and product development....2024-12-2448 min
Retained TrustBuilding Trust Through Authentic Content: David Flanagan's StoryIn this episode of Retained Trust, host Karl Hughes sits down with David Flanagan, founder of The Rawkode Academy and a veteran in developer advocacy. David shares his entrepreneurial journey, from building a niche YouTube channel to launching a unique business model centered on authentic, developer-focused content. They discuss the risks of leaving a stable job, how to monetize a passion project, and the complexities of balancing creativity with business strategy. David opens up about the struggles of pricing services, managing client expectations, and even recovering after a devastating office fire. Tune in for a candid look at how...2024-12-171h 01
Retained TrustEP.07 - Mastering Business Finances with Chris GwinnIn this episode of Retained Trust, host Karl Hughes sits down with Chris Gwinn, founder of Midwest CFO, a fractional CFO firm helping small businesses thrive by optimizing financial strategies and preparing for growth or exits. Chris shares his entrepreneurial journey, transitioning from Great Lakes Advisory to Midwest CFO, and the lessons learned along the way. The discussion explores common financial mistakes in small businesses, the importance of understanding gross margins, and the role of financial strategy in scaling operations. Chris also delves into his service model, networking strategies, and future plans for scaling Midwest CFO. Whether you're an...2024-12-1058 min
Retained TrustBuilding Resilience: Kon Kruglyak on Staffing Challenges and Entrepreneurial GrowthIn this episode of Retained Trust, host Karl Hughes speaks with Kon Kruglyak, founder of Candidate IQ, about the realities of starting a staffing business in challenging economic times. Kon shares his journey from corporate and financial recruiting to launching his own agency. Together, they explore the highs and lows of the recruiting industry, the strategies for building relationships with clients, and the importance of persistence in entrepreneurship. Kon offers insights into navigating tough markets, the value of work-life balance, and what it takes to attract and retain talent. Tune in for an honest discussion about entrepreneurial resilience and...2024-12-0348 min
Retained TrustBuilding Beyond Boundaries: Kurt Schnakenberg's Journey from Chicago Brass to ADBMIn this episode of Retained Trust, host Karl Hughes sits down with Kurt Schnakenberg, co-founder of Chicago Brass and ADBM, to discuss his entrepreneurial journey and the innovative approaches he’s using to redefine his industries. From building a niche architectural consulting firm to launching ADBM—a pioneering agency offering ethical offshore staffing solutions—Kurt shares insights into scaling businesses, creating value through specialization, and maintaining authenticity in leadership. He emphasizes the importance of empathy in global workforces and discusses how to navigate challenges like onboarding, customer resistance, and balancing multiple ventures. Tune in for actionable strategies, hard-won lessons, and a...2024-11-2647 min
Retained TrustBuilding Businesses That Last: Karl and Manny’s JourneyIn this episode of Retained Trust, host Karl Hughes invites his business partner and close friend, Manuel Weiss, to share their dynamic journey of entrepreneurship, partnership, and building lasting businesses. From Manuel’s early days in Vienna founding a tech startup to Karl’s evolution from software engineer to content marketing entrepreneur, the duo discusses their shared experiences, lessons learned, and the foundational trust they’ve built along the way. They reveal the intricacies of starting and scaling businesses like Draft.dev and The Podcast Consultant, emphasizing the importance of transparency, strategy, and leveraging strengths in a partnership. Tune in to...2024-11-1958 min
Retained TrustEP.03 - From Sales to Startup: Jared Gibson’s Insights on Building a LinkedIn-Focused AgencyIn this episode of Retained Trust, host Karl Hughes is joined by Jared Gibson, co-founder of Outworks, a marketing agency helping founders and executives build influence on LinkedIn. Jared shares his transition from a traditional sales role to entrepreneurship and discusses the journey of launching Outworks, from initial networking strategies to developing scalable, targeted content. They explore Jared’s approach to personal branding, tactics for leveraging LinkedIn’s algorithms, and the importance of building a consistent presence. Jared also dives into the role of partnerships and the mental resilience required for early-stage founders, giving listeners a behind-the-scenes look at the...2024-11-1251 min
Retained TrustEP.02 - Building Strong Roots: Shannon Beasley on Local SEO and Growth StrategiesIn this episode of Retained Trust, host Karl Hughes sits down with Shannon Beasley, founder of Acorn to Oak Strategies, to discuss her path from a biomedical engineering student to a local SEO agency owner. Shannon shares how her experiences in project management and sales eventually led her to build a business that focuses on empowering small and medium-sized enterprises (SMEs). Together, they delve into the nuances of local SEO, client acquisition, and the importance of personal growth as an entrepreneur. With insights into managing client expectations, balancing family life, and setting impactful goals, Shannon’s journey offers inspiration fo...2024-11-0554 min
Retained TrustEP.01 - Navigating Personal Branding with Sunny Shah: Community, Creativity, and EntrepreneurshipIn this episode of Retained Trust, host Karl Hughes sits down with Sunny Shah, founder of SunnyCreators, a digital marketing and personal branding agency. At just 28, Sunny has built his name in Chicago’s entrepreneurship and creator space through authentic community-building efforts like his Chicago Dinner Club. The conversation explores Sunny’s path from academia and entrepreneurship education to leading a personal branding agency, highlighting his passion for social media, psychology, and marketing. Sunny shares practical insights on scaling personal brands on LinkedIn, the power of organic networking, and the challenges and joys of entrepreneurship. Listen in as they delv...2024-10-2852 min
How2Exit: Buy, Don't Build - M&A of Small BusinessesE230: Mastering Niche Marketing: Karl Hughes' Strategy to Building from 0 to $2.5M BusinessWatch Here: https://youtu.be/UceNs5WwLCIAbout the Guest(s): Karl Hughes is the founder and creator of Draft.dev, a technical content marketing agency. With a background in mechanical and software engineering, Karl has propelled his career forward by venturing into content marketing and company acquisitions. He has extensive experience with venture-backed startups and has recently expanded his portfolio by acquiring another business in the podcast production space, specifically targeting financial advisors.Summary: In this episode of the How2Exit podcast, host Ronald Skelton si...2024-07-1051 min
Empowering Bright Ideas with Stephan MazokhaHow to Sell (or Buy) an Agency - Karl HughesWhen you hear about business acquisitions - these are usually stories about large corporations or startups, and rarely agencies. However, as it turns out, for a small business owner, this can very much be a strategy to grow (or to exit a business).
But what does it take to sell your business? What does it take to buy one? This is what we're discussing today with my guest Karl Hughes.
Karl started his own agency, Draft.dev, in 2020 and later acquired another one - The Podcast Consultant - in 2023...2024-05-3056 min
Just Get Started#416 Karl Hughes on How To Scale Digital BusinessesEpisode 416 features Karl Hughes, CEO of Draft.dev and ThePodcastConsultant.comFind Karl Online:Website: https://www.karllhughes.com/Linkedin: https://in.linkedin.com/in/karllhughesTwitter: https://twitter.com/karllhughesConnect with the host, Brian OndrakoWebsite: https://brianondrako.com/Youtube: https://www.youtube.com/@brianondrakoTwitter: https://twitter.com/brianondrakoInstagram: https://www.instagram.com/brianondrako/Linkedin: https://www.linkedin.com/in/brianondrako/Newsletter/Blog: https://brianondrako.com...2024-04-3042 min
Rugby League Outsiders PodcastWomen in Rugby League With London Bronco Siobhan Longdon-Hughes#internationalwomensday Special | Women in Rugby League With London Bronco Siobhan Longdon-HughesIn this episode, join hosts Craig and Karl as we delve into the captivating world of rugby league from the unique perspective of London. We have the pleasure of hosting an extraordinary guest, Siobhan Longdon-Hughes, a dynamic player for the London Broncos. Siobhan shares her incredible journey from a ballet dancer to a rugby league player, offering insights into the challenges and triumphs of transitioning from rugby union to league, balancing motherhood with professional sports, and the growth of women's rugby league.E...2024-03-0633 min
The Agency Accelerator Podcast with Chris GwinnMastering Niche Markets with Karl HughesIn today's episode, we're thrilled to sit down with Karl Hughes, a former software engineer turned marketing entrepreneur with a penchant for spotting and capitalizing on niche opportunities. He's been at the helm of fast-growing ventures like Draft.dev and The Podcast Consultant and has a wealth of wisdom to share on business growth, leadership, and tech.Karl's journey from leading software engineering teams at venture-funded startups to founding his own businesses offers an insightful narrative on embracing change and finding one's unique path. With Draft.dev's meteoric rise and the acquisition of The Podcast Consultant, Karl...2023-08-0943 minBusiness Matters with Karl FitzpatrickHigh performance expert, Professor Damian Hughes, introduces us to the concept of the liquid thinkerPresenter of the The High Performance Podcast, Professor Damian Hughes, joins Karl Fitzpatrick to discuss the link between the liquid thinker and high performance, the need to move beyond your comfort zone to become a higher performer and what he has learned from the high profile people that he has interviewed for the podcast. Hosted on Acast. See acast.com/privacy for more information.2023-07-1516 min
Super Entrepreneurs PodcastHow to Productize Your Services with Karl HughesThe new software and technologies that get introduced every new year to the world create new opportunities for business. Those at the frontiers of this technological progress always face many challenges at first, but those who succeed in overcoming them are the ones who create value, such is the case with Karl Hughes: a Super Entrepreneur par excellence. In this new episode of the Super Entrepreneurs Podcast, our guest, Karl Hughes talks about: AI Tools, Automation, productizing services, the rules of the corporate world, and software marketing, among other things. Who Is...2023-04-2834 min
Tech Talks DailyDraft.dev CEO Karl Hughes The Story Behind Using Experts in Developer MarketingDraft.dev helps businesses achieve their technical content goals through a team of writers who are also professional software developers and subject matter experts. As a result, they create content that resonates with technical audiences and performs well on search engines. After spending eight years as a CTO, building software engineering teams in venture-funded startups, Karl Hughes started Draft.dev to help companies create authentic technical content that resonates with software developers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers, and over 130 technical writers. Karl joins me on Tech...2022-12-1728 min
Strap on your BootsZero to CEO: How to validate your idea and scale it fast with Karl HughesIn today’s episode of Zero to CEO I speak with technical marketing content expert Karl Hughes of Draft.dev about how to validate your idea and scale it fast. In this episode, Karl will talk about the techniques in identifying the ideas to work on to scale your business. How to create effective marketing content and succeed in implementing it. He also discusses how to create marketing content aimed at software engineers or technical audiences and succeed at it. We also talk about how to help build start ups through creating marketing content, practical advice on delegation and ho...2022-12-1216 min
Free the Geek.fm with Matthew SetterWith Karl Hughes. Working With Intention In Your CareerIt was a pleasure to sit down and chat with Karl for this episode which went off on such a massive tangent at the start. Despite that, we felt it was worth keeping, as sometimes it's worth doing things a little differently. If you want to skip to the more tech/work/career aspect of the episode, jump up to about the 21 or 32 minute mark. Some points from the episode:Should people be paid based on where they live or should they be paid on the role and its value to the company/organisation?How do y...2022-09-0654 min
OnScriptMarty Folsom - Karl Barth’s Church Dogmatics for EveryoneEpisode: In this episode Chris Tilling interviews Marty Folsom about his new book, Karl Barth’s Church Dogmatics for Everyone (Zondervan Academic).
What is it about Barth’s Church Dogmatics that is considered so important? What’s the “big deal”? And how to approach such a massive set of volumes? How to navigate around the highways and byways of this text that sprawls almost 8,500 pages and 6,000,000 words? How to avoid misunderstanding? Marty Folsom has begun penning a “Church Dogmatics for Everyone”, which sets out, first in broad brush strokes and then in more detail, the first volume of Barth’s impo...2022-09-011h 04OnScriptMarty Folsom - Karl Barth’s Church Dogmatics for EveryoneEpisode: In this episode Chris Tilling interviews Marty Folsom about his new book, Karl Barth’s Church Dogmatics for Everyone (Zondervan Academic).
What is it about Barth’s Church Dogmatics that is considered so important? What’s the “big deal”? And how to approach such a massive set of volumes? How to navigate around the highways and byways of this text that sprawls almost 8,500 pages and 6,000,000 words? How to avoid misunderstanding? Marty Folsom has begun penning a “Church Dogmatics for Everyone”, which sets out, first in broad brush strokes and then in more detail, the first volume of Barth’s impo...2022-09-011h 04
Coffee with ClosersHow to Scale a Creative Business. Entrepreneurial Lessons From CEO of Content Agency | Karl HughesThe biggest entrepreneurial struggles are internal. It's much more important to overcome your mental barrier to actually starting a business than to learn the basics about it.
Today’s guest for Coffee with Closers went from being the first employee in several businesses and leading engineering teams to starting his own company. And it grew to over 150 employees in just a year and a half! How did he do it? That’s what we’re going to talk about today.
Meet Karl Hughes, founder and CEO of Draft.dev - a technical content marketing agency that create...2022-08-1540 min
Let's Talk Marketing w/NDUBEp 114 - B2B Marketing Content w.Karl HughesNathan welcomes a new guest that drops 💎s about content marketing for a niche segment. Karl Hughes is the Founder of Draft.dev. Within 2 years, they’ve hit: $250k MRR 15 full-time, 200 contract writers 90+ clients. karl@draft.dev | https://twitter.com/KarlLHughes | https://www.linkedin.com/in/karllhughes/ Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Services: https://ndubbrand.com/our-services/ 2022-08-0819 min
Monsters & MadnessThe Path to PowerWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 07: The Path to Power - With the promise of riches, the party heads into KroftNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www...2022-07-263h 01Monsters & MadnessPillow InceptionWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 06: Pillow Inception - A local Enchanter seeks protection from his own creationNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www.instagram.com/lew...2022-07-192h 34Monsters & MadnessPillow InceptionWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 06: Pillow Inception - A local Enchanter seeks protection from his own creationNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www.instagram.com/lew...2022-07-192h 34Monsters & MadnessA Grick ate my KippersWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies.Episode 05: A Grick ate my Kippers - With normality restored, the gang take to the sewersNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://ww...2022-07-122h 49Monsters & MadnessA Grick ate my KippersWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies.Episode 05: A Grick ate my Kippers - With normality restored, the gang take to the sewersNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://ww...2022-07-122h 49Monsters & MadnessThe Goblin CounterattackWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 04: The Goblin Counterattack - The gloves are off, the Goblins will pay!New episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www.instagram.com/lew...2022-07-052h 35Monsters & MadnessThe Goblin CounterattackWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 04: The Goblin Counterattack - The gloves are off, the Goblins will pay!New episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www.instagram.com/lew...2022-07-052h 35Monsters & MadnessGob-SeekersWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 03: A dryads Plea - Gob-seekers - A trap is setNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www.instagram.com/lewyhayD...2022-06-282h 50Monsters & MadnessGob-SeekersWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 03: A dryads Plea - Gob-seekers - A trap is setNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www.instagram.com/lewyhayD...2022-06-282h 50Monsters & MadnessTrouble in RustletonWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 02: Trouble in Rustleton - Our Heroes arrive, however trouble is already afootNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www.instagram.com/lew...2022-06-211h 36Monsters & MadnessTrouble in RustletonWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 02: Trouble in Rustleton - Our Heroes arrive, however trouble is already afootNew episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - https://www.instagram.com/lew...2022-06-211h 36
CCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChiefEP 261: Freelancer’s Journey: Karl Hughes – Tech Copywriting KingpinIf you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light. Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write. So, he started blogging in his conversational tone about developer tools and before long he was getting requests to “write this kind…
Source2022-06-1400 min
Copy Chief RadioCCR261: (Freelancer’s Journey) Karl Hughes - Tech Copywriting KingpinIf you thought there was no market for direct response copywriters in the tech space, Karl Hughes will shed some new light. 2022-06-1433 minMonsters & MadnessA Dryad's PleaWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 01: A dryads Plea - When a forest seeks aid, it must call upon the heroes inside it. New episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - ht...2022-06-142h 27Monsters & MadnessA Dryad's PleaWelcome everyone to Monsters and Madness! A dungeons & dragons podcast featuring the members and friends of the Hawk & Cleaver Community. Filled with action, suspense and endless questions from a bunch of newbies. Episode 01: A dryads Plea - When a forest seeks aid, it must call upon the heroes inside it. New episodes releasing weakly.Head on over to Hawkandcleaver.com and theotherstories.net where you’ll find an amazing community of creators and content including novels, short stories, comics and even more podcasts.Lewis Hay as DM - ht...2022-06-142h 27
Software People StoriesWriting for developers with Karl HughesIn this episode, Karl Hughes, founder and CEO of Draft.dev, sharesStarting his career, working with startups as a software engineerTaking on engineering management and CTO rolesCovid triggering a shift to get into technical writing for developersHow to think of documentation for developers, as an intentional activityHis views on Agile approaches and documentation and the need to right size the documentationHow the product maturity influences the need and depth of documentationWhy writing is the most effective way to document and communicateHis thoughts on effectiveness of visual communicationWriting for a diverse audience and the role of video for...2022-06-1238 min
Scaling DevToolsContent for developers with Karl HughesKarl Hughes is the founder of Draft.Dev - a marketing content agency focused on creating great content for software engineers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers and over 130 technical writers. Karl also lectures and writes about his learnings and experiences and was previously CTO at a Venture-backed startup. Karl is the perfect person to talk to if you're serious about scaling your developer content.What we cover(01:20): Content is pretty much accepted as one of the most predictable paths to grow for developer tools, but the...2022-05-2522 min
The Engineering Entrepreneur PodcastDraft.Dev – Karl Hughes – Ep 117Draft.Dev – Karl Hughes – Ep 117
Karl Hughes studied mechanical engineering in college but in his last year got into coding.
His first job was building a blog for his college campus. From that, he worked in programming and managing writers.
During the pandemic, he started his business, Draft.dev. His company writes technical posts for software companies. Blog posts are important for SEO but most companies don’t specialize in writing blog articles, So there is where Draft.dev comes in.
We talked about how he develops new business. He realized that h...2022-05-1717 min
The Shopify Growth ShowBuilding a Productized Service with Karl Hughes (#76)Jim is joined by Draft.dev Founder/CEO Karl Hughes and they dive deep into the nitty gritty of how to bootstrap a business in a niche market.TOPICS DISCUSSED IN TODAY’S EPISODE The benefit of niche markets when you’re bootstrapping Deciding to go all in on the niche Finding your product market fit How do you use your money to grow Accounting Hacks The importance of referrals in niche market growth Starting a launchpad business Niche Business ideas The mental challenge of writing your own playbookResources: draft.dev Jim Huffman website Jim's Twitter Gr...2022-05-1650 min
The Thoughtful Entrepreneur1185 - Writing Expert Level Technical Content with Draft.Dev's Karl HughesIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of Draft.Dev, Karl Hughes. Draft.Dev writes technical content for companies that want to reach software engineers. Typically, the companies Draft.Dev works with are businesses that design tools for software engineers. They create content around things like continuous integration platforms and other complex software tools. The main issue companies experience is that they actually need someone with a software development background to write this technical content. This is where Draft.Dev comes in - they have the software e...2022-05-0518 min
Breakfast Leadership ShowInterview with Karl Hughes*** Hire a top-notch accountant for your business today, by visiting:
https://accountanthires.com/michael/.
***
Karl Hughes is a former startup CTO and software engineer turned writer. He now runs Draft.dev, a technical content marketing agency where he helps companies write great content for software engineers.
Social Media Links:
Twitter: https://twitter.com/KarlLHughes
Linkedin: https://www.linkedin.com/in/karllhughes/
2022-04-1820 min
Adventures in AngularAlternative Roles for Software Developers ft. Karl Hughes - AiA 344Sometimes your development skills lead you into a role other than full time code sherpa. If you're wondering which ways you can take your career to have some new adventures, listen to this episode with Karl Hughes, Subrat Mishra and Charles Max Wood.SponsorsTop End DevsCoaching | Top End DevsLinksdraft.devAlternative Career Paths for Software EngineersHow to start freelance technical bloggingHow writing can advance your career as a developerPicksCharles- Scythe | Board Game | BoardGameGeekCharles- Scythe: Invaders from Afar | Board Game | BoardGameGeekCharles- Conferences | Top End DevsKarl- THE GAP by Ira Glass on VimeoSubrat- Zero to OneSpecial Guest: Karl Hughes.Sponsored By:Coaching | Top...2022-04-1458 minAdventures in AngularAlternative Roles for Software Developers ft. Karl Hughes - AiA 344Sometimes your development skills lead you into a role other than full time code sherpa. If you're wondering which ways you can take your career to have some new adventures, listen to this episode with Karl Hughes, Subrat Mishra and Charles Max Wood.SponsorsTop End DevsCoaching | Top End DevsLinksdraft.devAlternative Career Paths for Software EngineersHow to start freelance technical bloggingHow writing can advance your career as a developerPicksCharles- Scythe | Board Game | BoardGameGeekCharles- Scythe: Invaders from Afar | Board Game | BoardGameGeekCharles- Conferences | Top End DevsKarl- THE GAP by Ira Glass on VimeoSubrat- Zero to OneSpecial Guest: Karl Hughes.Sponsored By:Coaching | Top...2022-04-1458 min
Shifties PodcastMike F and Karl LewisConnect with our guest, Mike F and Karl LewisLinkedInFind out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakupCheck out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀2022-03-1445 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Producing Technical Content with Karl HughesToday we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDraft.dev — Karl’s agencyBuzzSumo — tool for evaluating content reachAhrefs — popular suite of SEO toolsBuilding a Scalable E-Commerce Data ModelUnderstanding Docker NetworkingThe Bulk of Software Engineering is Just PlumbingThe Best Golang Blogs50+ Best SaaS Pod...2021-12-1746 min
Better Done Than PerfectProducing Technical Content with Karl HughesWhat are the best practices for producing technical content? In this episode we talk to Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.Visit our website for the detailed episode recap with key learnings.Cassidy’s Twitch channelDraft.dev — Karl’s agencyBuzzSumo — tool for evaluating content reachAhrefs — popular suite of SEO toolsBuilding a Scalable E-Commerce Data ModelUnderstanding Docker NetworkingThe Bulk of Software Engineering is Just PlumbingThe Best Golang Blogs50+ Best SaaS Podcasts: What Startup Founders Should Be...2021-12-1746 min
Affiliate Marketing & Side Hustles on the Doug.ShowHitting $1M of Revenue With a Content Agency In Under 18 Months with Karl Hughes – DS311Karl Hughes is the Founder of Draft.dev – where they create technical marketing content for companies. Karl has been super transparent about sharing his process on his blog, so within just 12-months, they have 30+ clients, over 120 contract employees, with 8 full-time employees and over $1M in 2021.
Karl Hughes
Technical Marketing Content for Software Startups
This episode is brought to you in part by Ezoic.
And be sure to check out Leap to help your site load faster. Plus you won’t have to worry about the Core Web Vitals.
Contact me. Ask Questions!
Send me an em...2021-12-1645 min
Affiliate Marketing & Side Hustles on the Doug.ShowHitting $1M of Revenue With a Content Agency In Under 18 Months with Karl Hughes - DS311Karl Hughes is the Founder of Draft.dev – where they create technical marketing content for companies. Karl has been super transparent about sharing his process on his blog, so within just 12-months, they have 30+ clients, over 120 contract employees, with 8 full-time employees and over $1M in 2021.
Karl Hughes
Technical Marketing Content for Software Startups
This episode is brought to you in part by Ezoic.
And be sure to check out Leap to help your site load faster. Plus you won’t have to worry about the Core Web Vitals.
Contact me. Ask Questions!
Send me an em...2021-12-1645 min
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl HughesAre you struggling to market your software startup? Do you want software developers to deploy their applications to your service? All you need is the help of Karl Hughes and his Technical Marketing Expertise. There is an increasing number of tools being marketed at developers these days. And the challenge that every company has is marketing developers that are genuinely helpful and educational without being overly pushy and salesy. With the help of Karl, you’ll learn how to create high-quality, technical content that will resonate with software developers. Want to know more? Listen to this episode!
Resources
DRAFT.DEV (Off...2021-12-0220 minMarketer of the Day with Robert Plank824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl HughesAre you struggling to market your software startup? Do you want software developers to deploy their applications to your service? Karl Hughes is a former software engineer and CTO who now runs DRAFT.DEV, a specialized content marketing agency that helps companies reach software developers. With his background in software development, Karl provides a unique perspective […]
The post 824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes first appeared on Marketer of the Day with Robert Plank.2021-12-0220 min
Insights into SuccessRead to Succeed with Karl HughesKarl Hughes has spent most of his professional career working as a software engineer predominantly with startups. Finding his hours cut in half in the middle of COVID, the opportunity to start a business in his spare time was too great to turn down. Such has been Karl's success, that he subsequently resigned from his job and went full time with his business Draft.devIn this Read to Succeed interview, Karl talks about the books that have inspired him and helped him in his journey to success.To find out more about Karl's business...2021-11-1012 min