Shows
Profit First for LawyersA Profit First Epiphany
“If you implement what has been explained throughout this book, your law firm will definitely become more profitable. You will feel more confidence, and you will begin to experience the unique satisfaction that comes from being able to reliably put more of the revenue collected by your law firm into your own personal bank account.” – RJon Robins
In this season finale, we come full circle with RJon’s bold promise from the conclusion of Profit First for Lawyers: no hedge words then, no hedge words now. The reality is that implementing Profit First for yourself or your business...
2025-11-1213 min
Profit First for LawyersBreak Through Your Profit First Mindset Blocks
“So there’s a mindset problem going on here. How the owners of law firms think about what they think about, the excuses they make, the excuses they accept, the unexamined stories that they accept as gospel.” – RJon Robins
In this episode, we are joined by Erika Ferenczi, Director of Brand Promise at How To Manage Enterprises, to tackle the elephant in every law firm: the mindset blocks that keep lawyers from being profitable. With nearly two decades helping entrepreneurs grow their businesses, Erika reveals why so many brilliant lawyers struggle financially and shares jaw-dropping transformation stories.
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2025-11-0635 min
Profit First for LawyersHow Profit First Solves Your Law Firm’s Biggest Challenges
“There are too many great lawyers with loads of potential, but not enough profits to invest in more consistent marketing and more professional sales systems. Too many of these great lawyers are frustrated and cannot live up to their full potential.” – RJon Robins
In this episode we revisit the seven main parts of every successful law firm and explore what happens when one of these critical components falls out of alignment. RJon walks through five all-too-common nightmare scenarios that plague law firms. He dissects how great marketing with bad sales is as challenging as having great lawyers but la...
2025-11-0410 min
Profit First for LawyersProfit First: The Right Choice
”Those of us who embrace Profit First as a way of life, we force ourselves to get creative with the money we have left over in the account for operating expenses.” – RJon Robins, author of Profit First for Lawyers
In this episode, Joam Alisme shares why implementing Profit First was the right choice for his firm and why it’s time for fence-sitting law firm owners to take the leap. As RJon explains in the featured clip from the Profit First Summary chapter in the book (page 165), “We believe it’s better to make tough choices in business than...
2025-10-3022 min
Profit First for LawyersSacrifices That Actually Matter
“ So people who believe in the doctrine of sacrifice encourage sacrifice and take pride in sacrifice for its own sake. I believe that profit is good. That profit comes from the exchange of something of a lower value to gain something else that is of a higher value.” – RJon Robins, author of Profit First for Lawyers
The legal industry has a problem with glorifying suffering. In this final episode of our three-part series on escaping the doctrine of sacrifice, we flip the script on what sacrifice really means for law firm owners. In two compelling clips from the 2021...
2025-10-2810 min
Profit First for LawyersLaw Firm Growth by Design
“In addition to the typical financial statements… there are other key performance indicators and metrics that you’re going to want to keep track of on your dashboard so that you can look at a glance to see if everything’s working properly under the hood.” – RJon Robins, author of Profit First for Lawyer
Inspect what you expect. That’s the mindset behind this episode. Law firm owner Josephia Rouse shares how transforming her approach to financial management helped her move from reactive to intentional. This episode features an audiobook clip from Chapter 5, Part 6: Money & Metrics, where RJon uses car...
2025-10-2434 min
Profit First for LawyersThe True Cost of Sacrifice
“Lawyers who are broke are not in a position to do much good… Not for their clients, their family, their community, least of all themselves.” – RJon Robins, author of Profit First for Lawyers
In Part 2 of our series on Escaping the Doctrine of Sacrifice, we dive deep into the belief system itself. RJon further explores the idea that suffering somehow makes us good, working ourselves into the ground is noble, and that profit is something to be ashamed of. He references the philosophy from the How To Manage A Small Law Firm employee handbook that every team member r...
2025-10-2110 min
Profit First for LawyersBeyond the Bottom Line
“It depends on what you mean by profit. This answer will set you free, and as a result, this way of thinking will make your law firm far more profitable.” – RJon Robins, author of Profit First for Lawyers
Defining Profit
What does profit really mean to you? For estate planning attorney Ali Goff, the answer goes far beyond “revenue minus expenses.” In this episode, Ali shares how understanding total owner benefits (time freedom, lifestyle choices, and peace of mind) completely transformed how she runs her firm and designs her life. When faced with a difficult quarter, h...
2025-10-1635 min
Profit First for LawyersEscaping the Doctrine of Sacrifice: The Role of Luck
“It is a sign of extreme entrepreneurial immaturity to discount or dismiss or ignore, or not even be aware that there’s some luck involved in your success.” – RJon Robins, author of Profit First for Lawyers
Welcome to our three-part series on The Doctrine of Sacrifice. This is RJon’s personal crusade to free entrepreneurs, especially lawyers from the long-held belief that sacrifice is noble and that focusing on profit is somehow morally wrong. In this first episode we explore how understanding the role of luck can actually make you more profitable. In clips taken from a 2021 livestream...
2025-10-1411 min
Profit First for LawyersProfit First: Building Your Financial Muscle
“When we implement Profit First Accounting Principles in your law firm, we begin by deciding ahead of time what percentage of every dollar of revenue we’re going to scoop off the top and protect for you and your family.” – RJon Robins, author of Profit First for Lawyers
In this episode, Profit First certified controller, Veronica Zambrano joins us to break down exactly how to implement Profit First in your law firm (even if you’re in a cash crunch). Using her ‘financial gym’ approach, Veronica shares the simple practical rollout plan she uses with How To Manage A Small...
2025-10-0927 min
Profit First for LawyersChallenging The Status Quo
“While you may be a bold, independent thinker when it comes to the practice of law and in other areas of your life, there’s a very good chance that you’ve been thinking a lot like a lemming when it comes to the profitability of your law firm.” – RJon Robins, author of Profit First for Lawyers
In this episode we revisit a crucial topic from season one that deserves a fresh look, especially if your accountant or bookkeeper has been pushing back against Profit First. For deeper insights, take a look at Chapter 8 from the Profit First for...
2025-10-0710 min
Profit First for LawyersTotal Owner Benefits: More Than Gross Revenue
“Everywhere you go, people are going to begin celebrating their gross revenue. And I don’t want you to let that mess with your head right? Because you need to understand total owner benefits.” – RJon Robins, author of Profit First for Lawyers
In this episode, Michigan appellate attorney Liisa Speaker shared her seven-year journey with Profit First. Liisa reveals how she started at just 1% profit allocation in 2018 and then paid off law firm debt, tackled law school loans, funded major home improvements, and now uses her profit account to save for her daughters’ college education. She brings a clip fro...
2025-10-0229 min
Profit First for LawyersThe Hidden Cost of Missing Financial Controls
“So I may wind up sacrificing some precious time with my family to solve that potential new client’s problem and still have no financial profit to show for it. This simple misalignment explains more problems in the legal industry than I can address in this small book.” – RJon Robins, author of Profit First for Lawyers
In this episode, we dive into Chapter 6 of the Profit First for Lawyers book and explore a deceptively simple yet powerful concept: the definition of profit. RJon explains what a profitable exchange actually is and shares a personal story about the trade-of...
2025-09-3010 min
Profit First for LawyersA Client’s Perspective: Profit Shouldn’t Be Optional
“So you’re meeting with your prospective new client… And they’re about to sign the engagement agreement, and you say, ‘Hold on a second. I need to share some information with you.‘ ‘Oh, what’s that?‘ ‘Well, you need to know that my law firm is not very profitable.’ “
– RJon Robins, author of Profit First for Lawyers
This is part two of our series that challenges the belief that focusing on profit is selfish. If you’ve missed part one, “Why Profit Shouldn’t Be Optional”, pause here and listen to that episode first. In this episode, RJon takes his ar...
2025-09-2511 min
Profit First for LawyersWhy Profit Shouldn’t Be Optional
“It’s a practical impossibility to practice law well in an unprofitable law firm. Why? Because you need money to pay for things.” – RJon Robins, author of Profit First for Lawyers
This is the first of a two-part series that challenges the belief among law firm owners, that focusing on profit is somehow selfish or unethical. If you’ve ever felt guilty about prioritizing your firm’s profitability, this episode will go a long way toward shifting your perspective on profit. RJon tackles the uncomfortable truth that running an unprofitable law firm doesn’t just make your life harder, i...
2025-09-2309 min
Profit First for LawyersIt’s Never Too Late for Profit First
“A much healthier approach. A much more rational approach is to begin by deciding what you want out of your business first… After all the business is supposed to be there to give you a better life too, isn’t it?” – RJon Robins, author of Profit First for Lawyers
In this episode we hear about a common challenge among law firm owners: feast or famine finances. If this feels all too familiar then this episode is exactly what you need to hear because it is never too late to begin your Profit First journey. But don’t just take ou...
2025-09-1928 min
Profit First for LawyersThe 2 Choices That Sabotage Law Firm Profits
“Remember, your bookkeeper is a bookkeeper, not a mindreader, and it is the height of entrepreneurial immaturity for a law firm owner to criticize a bookkeeper for not knowing what is nearly impossible for a bookkeeper to know without speaking to the owner of the business.” – RJon Robins, author of Profit First for Lawyers
When law firm owners make these two critical choices, they wind up sabotaging their profitability:
Nitpicking irrelevant bookkeeping details.
Avoiding their bookkeeper altogether.
Both choices are a strong indicator that you may be afraid of profit. Avoiding the bigger questions about your f...
2025-09-1611 min
Profit First for LawyersMove Your Feet to Move Your Mind
“The mindset of so many lawyers in the legal industry is that if I’m having law firm management problems, it must be that I’m just not a good enough lawyer, which of course is nonsense.” – RJon Robins, author of Profit First for Lawyers
In this episode we are joined by Charlee Spilker, Profit First certified controller at How To Manage A Small Law Firm. She shares wisdom pulled from over 30 years in finance and accounting as well as her horse training experience and applies it to law firm profitability. RJon’s powerful clip reveals why many lawyers...
2025-09-1123 min
Profit First for LawyersWhat Do You Really Want?
“These are lawyers who have the potential to have such a huge positive impact on the world, and instead they keep struggling because their law firm isn’t successful enough.” – RJon Robins, author of Profit First for Lawyers
What do you want from your law firm and your life? Not what you need. Not what you will tolerate. What do you actually want?
This episode will challenge you to think bigger as RJon exposes the “doctrine of sacrifice” which is the perverse pride lawyers take in suffering, working excessive hours, and bragging about how unprofitable their firms...
2025-09-0912 min
Profit First for LawyersA Case for Profit First
”While every law firm owner wants their law firm to be successful, very few out of the tens of thousands of small law firm owners who I’ve met over the years have been able to articulate an objective definition for what it actually means, at least to them, for a law firm to be worthy of being called a successful business.” – RJon Robins, author of Profit First for Lawyers
Most law firm owners want their firms to be successful, but very few can articulate what that actually means. This fundamental gap between desire, definition, and outcome is why so ma...
2025-09-0418 min
Profit First for LawyersProfit Is a Function of Efficiency
“Everyone is better off when your law firm is more profitable. No one is better off when your law firm is less profitable.” – RJon Robins, author of Profit First for Lawyers
If you’ve ever caught yourself saying, “It’ll be faster if I just do it myself,” this episode is for you. That is a trap many lawyers and business professionals fall into without even knowing it. The reality is that every hour spent on tasks beneath your role, whether it’s admin, paralegal work, or chasing invoices, impacts your law firms profits.
In this episode, RJ...
2025-09-0212 min
Profit First for LawyersYour Invitation To Live A Profitable Life
“The first reason so many small law firms struggle to become or remain profitable is a lack of education about the business of how to manage a successful small law firm.”
– RJon Robins, author Profit First for Lawyers
Working Smarter, Not Harder
Have you been spinning on the hamster wheel working countless hours while profitability eludes you? Nequosha Anderson, founder of Anderson Law Firm, knows that feeling intimately. Despite her data science background, she found herself trapped in the cycle of working harder instead of smarter. Her journey from struggling law firm owner to pro...
2025-08-2841 min
Profit First for LawyersIt’s Time To Take Your A/R Seriously
I know you don’t want to talk about your A/R, but you’ve got to talk about your A/R.
– RJon Robins, author Profit First for Lawyers
If you’ve ever looked at your accounts receivables (A/R) as simply delayed income, this episode will completely change how you understand what those unpaid invoices are really costing you. In segments pulled from the A/R section of Chapter 13 (pages 120-121) and the A/R section from Chapter 14 (curated from pages 133-138) in the Profit First for Lawyers book, you’ll discover why outstanding A/R isn’t...
2025-08-2614 min
Profit First for LawyersThe Right Time For Profit First…Is Now
”You don’t have to have a million dollar law firm to do the things that cause people to have million and multimillion dollar law firms.“
– RJon Robins, author of Profit First for Lawyers
When is the right time to start Profit First? In this episode, we hear from Marie Drake who went from struggling solo practitioner to a profitable multi-attorney law firm owner following Profit First Accounting Principles. She reveals the subconscious sabotage that almost derailed her Profit First journey, a challenge many entrepreneurs face when building wealth.
Marie also shares why one partic...
2025-08-2137 min
Profit First for LawyersAn Uncomfortable Truth: Cash Flow Is Not Profit
“I remember the owner of a multimillion dollar law firm who had positive cash flow. Yay! Unfortunately, the law firm was slowly going out of business because it was losing $100,000 each month and the owner didn’t even know it.”
– RJon Robins
If you’ve ever looked at cash coming into your firm and assumed that meant you were profitable, this episode is a wake-up call you can’t afford to miss. In a segment pulled from Chapter 13, page 118 in the Profit First for Lawyers book, you’ll hear about the crucial difference between cash flow and actua...
2025-08-1913 min
Profit First for LawyersPlan Like You Won’t Be Here Tomorrow
“You know what every single personal injury lawyer can tell you that every single one of their clients all have in common without one single exception? None of them expected to get in a car wreck the morning they woke up, left the house, and got in the car wreck. Life just happens.” – RJon Robins
In this episode of the Profit First for Lawyers podcast, we look at what happens to your business and family if you get hit by a bus tomorrow. It sounds dramatic, but this sobering question matters more than almost anything else we’ve talke...
2025-07-0815 min
Profit First for LawyersSpeak The Language of Financial Fluency
“You don’t have to know hardly anything about bookkeeping or accounting or math to become very effective in your use of these important financial concepts.” – RJon Robins
In this episode, hear how law firm owner Xavier Martine has transformed his law mindset around his firm’s finances, from financial fear to full command of the numbers. As a member of How To Manage A Small Law Firm, he didn’t just grow his revenue, he rewired how he thinks about profitability, systems, and what it truly means to run a law firm like a business. After adopting Pro...
2025-07-0341 min
Profit First for LawyersProfit is Not an Event, It’s a Habit
“Profit cannot be treated as an event. It must be treated as a habit, but that is not how most business owners approach the profitability of their business.” – RJon Robins
If you’ve been waiting for your next client or that one big case to swoop in and save your law firm’s profitability, this episode is your wake-up call. RJon drops some serious truth bombs about why chasing the next big thing is actually sabotaging your success.
RJon in the Studio
To understand why profit cannot be an event, RJon breaks down the Primac...
2025-07-0111 min
Profit First for LawyersWhat Law School Doesn’t Teach
“If your law school experience was anything like mine, chances are they taught you nothing in law school about the business of how to manage a law firm. In fact, they may have even given you the same bad advice that I have heard repeated from many thousands of lawyers who I have had the opportunity to work with over the years. Just be a great lawyer and the rest will take care of itself. Yeah, right.” – RJon Robins
In this episode, Karli sits down with Kate Lincoln-Goldfinch, shares her law firm owner journey from struggling to hit $2...
2025-06-2629 min
Profit First for LawyersFlip the Script on Profit“When we implement Profit First accounting principles in your law firm, we begin by deciding ahead of time what percentage of every dollar of revenue we’re going to scoop off the top and protect for you and your family.”
If your law firm feels like it eats cash faster than you can make it, you’re not wrong. The traditional approach to law firm finances is completely backwards. In this episode we are making the case for why you should stop procrastinating and finally take your profits first. RJon Robins, author of Profit First for Lawyers, explains...
2025-06-2512 min
Profit First for LawyersProfit First for Lawyers Season Trailer
The wait is over! Join us for an exciting new podcast season based on RJon Robins’ bestselling book, “Profit First for Lawyers.” This game-changing book has sold over 25,000 copies and is transforming a new generation of law firm owners who take their profit first.
Connect with us:
Subscribe to the podcast
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Order your copy of the book by visiting www.profitfirstforlawyers.com. Your future self will thank you for it.
2025-06-2101 min
Profit First for LawyersProcrastination and Your Favorite Ice Cream Flavor
In this episode of the Profit First for Lawyers podcast, host Karli Royer interviews Delisi Friday, Chief of Staff for RJon Robins. We first heard from Delisi in episode eight when she revealed this podcast to RJon at the LQM event. Now listeners and viewers have the opportunity to officially meet Delisi Friday.
Delisi shares how an unexpected call from a headhunter led to her becoming RJon’s Chief of Staff. She describes her role and emphasizes the importance of concise communication, trusting in the capabilities of team members, and maximizing her time to be most effective....
2023-08-0831 minProfit First for LawyersProcrastination and Your Favorite Ice Cream FlavorIn this episode of the Profit First for Lawyers podcast, host Karli Royer interviews Delisi Friday, Chief of Staff for RJon Robins. We first heard from Delisi in episode eight when she revealed this podcast to RJon at the LQM event. Now listeners and viewers have the opportunity to officially meet Delisi Friday.
Delisi shares how an unexpected call from a headhunter led to her becoming RJon’s Chief of Staff. She describes her role and emphasizes the importance of concise communication, trusting in the capabilities of team members, and maximizing her time to be most effective....
2023-08-0831 minProfit First for LawyersWhy Profit First Works
In this episode of the Profit First For Lawyers podcast, we journey through an engaging exploration of creativity and profit-boosting strategies. RJon Robins reveals why “Profit First” works and outshines other accounting systems. He equates the methodology to his past approach towards studying, where limiting the available time forced him to complete assignments efficiently. The same principle applies to law firms. By putting profit first, creativity is instigated, leading to innovative strategies that maximize your business’s performance. The method has been proven time and again, transforming hundreds of solo and small law firm owners’ practices and lives.
Podcas...
2023-07-2508 minProfit First for LawyersWhy Profit First WorksIn this episode of the Profit First For Lawyers podcast, we journey through an engaging exploration of creativity and profit-boosting strategies. RJon Robins reveals why “Profit First” works and outshines other accounting systems. He equates the methodology to his past approach towards studying, where limiting the available time forced him to complete assignments efficiently. The same principle applies to law firms. By putting profit first, creativity is instigated, leading to innovative strategies that maximize your business’s performance. The method has been proven time and again, transforming hundreds of solo and small law firm owners’ practices and lives.
Podcas...
2023-07-2508 minProfit First for LawyersIs It Okay To Quit?
In today’s Profit First For Lawyers Podcast, RJon Robins discusses the role of our subconscious mind. It is designed to keep us safe, yet many times it’s important to challenge that thinking by telling it, “Thanks, but no thanks”. He also explores the topic of quitting and whether it’s our subconscious trying to protect us or a genuine decision.
Additionally, we have a special treat as host Karli Royer interviews…herself! Yes, you read that right. You’re getting a behind-the-scenes look at Karli’s journey on Team RJon.
Key Takeaways:
Harnessing the Subc...
2023-07-1411 minProfit First for LawyersIs It Okay To Quit?In today’s Profit First For Lawyers Podcast, RJon Robins discusses the role of our subconscious mind. It is designed to keep us safe, yet many times it’s important to challenge that thinking by telling it, “Thanks, but no thanks”. He also explores the topic of quitting and whether it’s our subconscious trying to protect us or a genuine decision.
Additionally, we have a special treat as host Karli Royer interviews…herself! Yes, you read that right. You’re getting a behind-the-scenes look at Karli’s journey on Team RJon.
Key Takeaways:
Harnessing the Subconscious: Recog...
2023-07-1411 minProfit First for LawyersYou’ve Got Problems: Fix or Solve?
Welcome back to another exciting episode of the Profit First for Lawyers podcast! On this episode Zoey Cook, RJon’s Calendar Coordinator, joins Karli Royer on the show. She reveals a little-known fact about her academic history which ties right into her favorite clip from RJon’s time in the studio.
Episode Highlights:
Find Long-Term Solutions: Discover the distinction between quick fixes and sustainable solutions for lasting change and growth.
Zoey’s Journey with RJon: Zoey shares her experience working closely with RJon and his commitment to personal and professional growth.
Embracing Imperfect Progress: Learn the power...
2023-07-0314 minProfit First for LawyersYou’ve Got Problems: Fix or Solve?
Welcome back to another exciting episode of the Profit First for Lawyers podcast! On this episode Zoey Cook, RJon’s Calendar Coordinator, joins Karli Royer on the show. She reveals a little-known fact about her academic history which ties right into her favorite clip from RJon’s time in the studio.
Episode Highlights:
Find Long-Term Solutions: Discover the distinction between quick fixes and sustainable solutions for lasting change and growth.
Zoey’s Journey with RJon: Zoey shares her experience working closely with RJon and his commitment to personal and professional growth.
Embracing Imperfect Progress: Learn the power of taking...
2023-07-0314 minProfit First for LawyersStop Getting Paid in Compliments
Are you trying to get paid in compliments versus real money?
We often think that by being nice and not asking for the money we deserve, we’re doing our clients a favor. However, what you’re actually doing is showing them that since you’re not willing to fight for yourself, you’re not willing to fight for them.
In the episode of the Profit First For Lawyers podcast, RJon offers more insight about why you’re not doing yourself or anyone else any favors when you don’t stand up and ask for what you des...
2023-06-3008 minProfit First for LawyersStop Getting Paid in ComplimentsAre you trying to get paid in compliments versus real money?
We often think that by being nice and not asking for the money we deserve, we’re doing our clients a favor. However, what you’re actually doing is showing them that since you’re not willing to fight for yourself, you’re not willing to fight for them.
In the episode of the Profit First For Lawyers podcast, RJon offers more insight about why you’re not doing yourself or anyone else any favors when you don’t stand up and ask for what you des...
2023-06-3008 min
Profit First for LawyersReinventing YourselfWhen it comes to the growth of your practice, continually reinventing yourself should be a priority.But what does reinventing really mean?In this episode of the Profit First For Lawyers Podcast, we have a special treat with Team RJon’s Tami Cumpston joining us to share one of her favorite clips of RJon’s time in the studio while recording the Profit First For Lawyers audiobook.Tami talks about why the topic of reinvention was such an important one to her as she went...
2023-06-2300 minProfit First for LawyersWhy You're Afraid of ProfitWelcome to the Profit First For Lawyers Podcast. In this inaugural episode, you'll hear a clip from the first chapter of RJon's book, Profit First for Lawyers, discussing why a book like this might make you mad. After all, it's supposed to help you, right? To help answer that question, we're getting a glimpse into one of RJon's Mastermind Sessions during a week where they covered the question "Why Are You Afraid of Profit?" RJon discusses the many ways we subconsciously sabotage our ability to be more profitable in our work and in our...
2023-06-2209 minProfit First for LawyersProfit First For Lawyers Book Podcast TrailerWhile RJon is away in Paris, Team RJon is going to PLAY! We're stealth-launching RJon's newest book, Profit First for Lawyers, and pulling back the curtain to give you a glimpse at what RJon is REALLY like behind closed doors.Join us every MWF as we provide some entertaining, actionable, and PROFITABLE insights that will help you take your firm to the next level and put yourself, your family, your firm, and your Profit First!Subscribe to the podcast here, and order your copy of the book at https...
2023-06-1902 min