Shows
LIBERTY ROAD with Nada Jones142. How One Woman Turned Wine Into Tequila: Kat HantasKat Hantas is the co-founder of 21SEEDS Tequila, one of the fastest-growing flavored tequilas. She created 21SEEDS because it’s what she wanted to drink – something smooth, simple, and casual with a fresh, natural flavor that made drinking infused tequila as approachable as a glass of wine. Before it was a brand, it was just a couple of bottles infused in her kitchen with things she had on hand. What began as one bottle turned into dozens… and eventually, a new beginning. She called her sister Nicole and our friend Sarika, and they started talking about the possibilities. They found...
2025-09-2449 min
Restaurant OverdoseSeeds Of Deception- How Diageo Buried a Tequila Brand to boost CasamigasWhat started as a look into lawsuits surrounding Diageo's tequila empire turned into something bigger- a story of silencing, strategy, and stolen brand identity. In this episode, we expose the lesser known legal battle between Diageo & 21 Seeds, the women founded flavored tequila brand with serious momentum-until it was aquired and quietly smothered. Why? To make room for a very similar Casamigos product profile aimed at the same audience. We tell the story of Kat Hantas, founder of 21 Seeds, how she built her brand with heart and authenticity, and what happened when a mega-conglomerate stepped in...
2025-07-2535 min
The Conversation SeriesEp. 167: Kat Hantas - Disrupting Tequila with Flavor: 21Seeds, Infused Innovation, Women in Tequila, and moreKat Hantas, Co-Founder of 21Seeds, is joining the show!Born out of a personal need for an alternative to wine, Kat shares how her kitchen experiments led to the creation of a product that has redefined the tequila experience for women. 21Seeds marries unique flavors with the smoothness of quality tequila, appealing to those who seek an alternative to traditional spirits.Kat discusses the challenges and triumphs of entering the male-dominated spirits industry, creating a feminine and fresh product that stands apart from typical offerings. Focused on female consumers, 21Seeds defies...
2025-07-0937 min
QUESTION EVERYTHINGHow 21Seeds Became the It-Girl Tequila—And Changed An Entire Industry: The 21Seeds Story (Kat Hantas + Sarika Singh)Danielle sits down with the powerhouse women behind 21 Seeds Tequila—Kat Hantas, Sarika Singh, and Nicole Emanuel—to reveal how they built a $160+ million brand from their kitchen. This is also happens to be Danielle's FAVORITE (infused) tequila! The journey from infusing tequila at home to becoming the No. 1 flavored tequila in the U.S. Why traditional tequila marketing missed the mark for women—and how they flipped the script The moment they knew 21 Seeds was bigger than just a fun side hustle Behind-the-scenes of their first disastrous production run and how they turned failure into momentum How they c...
2025-03-2751 min
The Bright Side: A Hello Sunshine PodcastHow 21 Seeds Went from Idea to Global BrandKat Hantas is a co-founder of the multi-million dollar infused tequila brand 21 Seeds. She shares the inspiring entrepreneurship story of how she took her homemade infusions and forged them into a successful brand, highlighting the power of women supporting women and the importance of following your entrepreneurial dreams. The conversation explores the challenges and rewards of starting a business, the importance of knowing your audience, and how connection and collaboration can spark big ideas. Plus, Danielle reveals her exciting new collaboration with Kat on a fun card game, “Shot Callers.”See omnystudio.com/listener for privacy information.
2025-03-0434 min
How I Built This with Guy Raz21 Seeds: Kat HantasKat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to give her headaches, and her doctor recommended she replace it with a distilled spirit, like Blanco Tequila. To soften its harsh taste, Kat infused it with fruit and herbs, and began sharing it with appreciative fellow-moms. She eventually realized that hyper-targeting to moms was the perfect way to break into the male-dominated Tequila business. In 2018, she recruited her sister and a friend to launch 21 Seeds, and despite multiple challenges, their mom-strategy paid off. Just three...
2024-10-211h 06
The Exit Whisperer#15 - Kat Hantas (21 Seeds Tequila)In this episode, Kat Hantas, co-founder of 21 Seeds, shares the journey of building her female-focused infused tequila brand.
Kat discusses how a personal need for a low-calorie, less harsh alcoholic option led to the creation of 21 Seeds with the unique market insight that propelled the brand to success: women drink tequila differently.
Kat recounts the challenges and strategies behind scaling the business quickly, the importance of understanding your core consumer, and the strategic decisions leading to their nine-figure sale to Diageo.
Kat also touches on the emotional aspects of entrepreneurship, including the responsibilities of managing friends and family investments and adj...
2024-10-0141 min
Behind Her Empire#286: How This Stay-At-Home Mom Built One of the Fastest-Growing Tequila Brands - Kat Hantas, Co-founder of 21 Seeds TequilaIn this week’s episode, we’re re-airing one of our top episodes from last year with Kat Hantas. Kat is the co-founder of 21 Seeds Tequila, one of the fastest-growing flavored tequilas. Kat’s had an interesting journey - from thinking she wanted to be a doctor, then pivoting to the entertainment industry, and then being a stay-at-home mom for many years. She never would have thought that she’d launch a business in the liquor industry. It wasn’t until she started noticing that her evening wine wasn’t making her feel good and her doctor recomm...
2024-08-191h 01
VinePair PodcastInside Infused Tequila's Ascent With 21SeedsZach is joined by Sarika Singh, Kat Hantas, and Nicole Hantas-Emanuel, the co-founders of infused tequila brand 21Seeds, to discuss their origin story, how they have expanded their focus to the on-premise world, and what's changed and what hasn't since their 2022 acquisition by Diageo. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for...
2024-04-3034 min
CEO School with Suneera Madhani306. Empire in a Bottle: How Kat Hantas Took 21Seeds Tequila from Zero to Exit in 3 Years Using Femme Powered Business StrategiesEver wondered how a casual dinner party inspiration turned into a $160 million business? Discover how Kat's transition to creating a market-disrupting infused tequila brand was sparked by personal health advice and a gap in the spirits market. From kitchen experiments to commanding a presence in a male-dominated industry, learn about the strategies Kat used to navigate regulatory hurdles, attract a niche market, and eventually sell her company for a whopping $160 million. Kat and Suneera delve into the importance of women empowering women, leveraging personal networks, and understanding consumer needs to create a successful brand. Gain insights into c...
2024-04-2945 min
Forward ObsessedFounding 21Seeds Tequila With Kat HantasKat Hantas is the co-founder of 21 Seeds, an infused tequila brand that was acquired by Diageo for $160 Million after just three years in business, being the largest exit ever by a female-founded spirits brand. Previously, Kat had a 15-year career in the film industry, working at Creative Artists Agency and as an independent producer developing horror and music-driven films.
In this interview, Kat shares her entrepreneurial journey, from starting her first business right out of college to pivoting to a film career focused on specific niches to launching 21 Seeds to solve her own pain points a...
2024-04-181h 32
Drama, Darling: A Real Housewives Comedy PodcastRHONY: "Ubah Hots, Taank Tops, Sai-clops, or Jenna Jeans?" AND Interview w/ Kat Hantas of 21Seeds Infused TequilaAND in my special segment "After the Drama", I interview one of the founders of 21Seeds Infused Tequila. Kat's entrepreneurial success story is inspiring. I love hearing about female-owned businesses. Stick around for this fun chat because along with the business angle, you'll get some fabulous cocktail suggestions. Have you heard of a garnish charcuterie? Let's get into it! Enjoy this episode Darlings and for more recaps and content, subscribe to patreon.com/dramadarling Follow @21Seeds on instagram and check out their beautiful website to see where 21Seeds Infused Tequila is available near you! https://www.21seeds.com...
2023-10-311h 45
Behind Her Empire#196: How This Stay-At-Home Mom Built One of the Fastest-Growing Tequila Brands - Kat Hantas, Co-founder of 21 Seeds TequilaKat Hantas is the co-founder of 21 Seeds Tequila, one of the fastest-growing flavored tequilas. Kat’s had an interesting journey - from thinking she wanted to be a doctor, then pivoting to the entertainment industry, and then being a stay-at-home mom for many years. She never would have thought that she’d launch a business in the liquor industry. It wasn’t until she started noticing that her evening wine wasn’t making her feel good and her doctor recommended that she move away from fermented spirits and into distilled spirits. In the process of...
2023-08-211h 00
Powerhouse WomenHow To Start A Business With Your Best Friends (& Then Sell It) With Kat Hantas, Co-Founder Of 21 Seeds TequilaKat Hantas, the co-founder of 21 Seeds tequila, joins me today to discuss how she disrupted the male-dominated alcohol industry and successfully scaled and sold her company. With 21 Seeds being recognized as one of the best tequilas in the world by Forbes magazine and selling to Diageo, the spirits brand behind Don Julio and Casamigos, Kat has proven herself to be a true powerhouse. In our conversation, Kat shares her insights on building a successful business partnership with friends or family, meeting the needs of your target audience, and navigating the demands of growing a business while raising...
2023-08-1048 min
Girl Gang Craft The PodcastHow to stay Hyper focused + targeted when growing your businessThis week, Phoebe sits down with Kat Hantas, the founder of 21 Seeds Tequila, to discuss all things TEQUILA and female entrepreneurship. The brand began with a few bottles infused in her home with ingredients she had on hand, which evolved into the award-winning infused tequila you see today. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key while raising money, how she shaped her organic reach on Instagram, and pick up a few cocktail tips and techniques along the way! Notable Quotes “Re...
2022-09-0855 min
Park Street Insider PodcastWhat It Takes—21 Seeds Co-Founder Kat HantasSend us a textOn the latest episode of the Park Street Insider Podcast, Emily Pennington sits down with Kat Hantas, Co-Founder of 21 Seeds Tequila, to discuss the brands meteoric rise and recent sale to Diageo. The two will dive into how Hantas used her personal experience to craft a brand that appealed to a previously overlooked consumer base. Listeners can expect to learn about 21 Seeds route to market strategy, how they utilized digital marketing to connect with their consumers and why their brand identity made them an attractive acquisition for Diageo. Guests Include: Ka...
2022-07-0655 min
Wild Business Growth#196: Kat Hantas – Tequila Tastemaker, Co-Founder of 21Seeds Kat Hantas, the Co-Founder and CEO of 21Seeds, joins the show to share her journey from turning her homemade concoctions into the fast-growing brand of flavor-infused tequila that got acquired by Diageo. Hear how to take positive and negative feedback into account, find a production partner, win your first big customer, the coolest tequila adventures in Mexico, and what Kat learned working with comedians. Connect with Kat on Instagram @21Seeds and 21Seeds.com
2022-06-2254 min
Wild Business GrowthKat Hantas – Tequila Tastemaker, Co-Founder of 21SeedsKat Hantas, the Co-Founder and CEO of 21Seeds, joins the show to share her journey from turning her homemade concoctions into the fast-growing brand of flavor-infused tequila that got acquired by Diageo. Hear how to take positive and negative feedback into account, find a production partner, win your first big customer, the coolest tequila adventures in Mexico, and what Kat learned working with comedians. Connect with Kat on Instagram @21Seeds and 21Seeds.com
2022-06-2254 min
Live Life in Motion78. Kat Hantas: Founder at 21Seeds TequilaToday I talk with Kat Hantas, and she is one of the founders of 21Seeds Tequila! She took her homemade recipe that had become super popular with her friend group, joined together with her sister and another girlfriend, and created 21Seeds! Since then, they have exploded onto the spirits scene with their infused flavored tequila. They recently got acquired by Diageo! Kat is a badass, and her energy is amazing.
We talk through the origin story of 21Seeds, the process of finding the perfect match in a manufacturer, the early momentum, the beautiful branding / marketing, and much...
2022-05-1856 minForward ObsessedThe Future of Tequila with Kat HantasJoin Pete and David as they dive into the world of infused tequila with Founder and CEO of 21 Seeds, Kat Hantas. Kat explains her entrepreneurial journey of working in the television and film industry, transitioning to becoming a full-time mother, then discovering a massive product opportunity in the tequila industry through her own life experiences.
Learn about Kat's journey & origin story of founding 21 Seeds. This conversation outlines Kat’s methods of observation and market research that allowed her to find an unserved demographic in the alcohol industry. She also shares her perspective on building a team and rais...
2022-04-071h 05
The Jake Dunlap ShowNo Is Not An Answer with Tequila Connoisseur, Kat HantasWhen you look up well-rounded experience in the dictionary, you will see this week’s guest. She was born in Peru, and spent her childhood in Greece before finding home in Southern California. Professionally, once she was done studying Psychology, she took her talents to the big screen as a film producer. After not feeling her best, her Dr prescribed her Tequila (well, sort of), which later resulted in her starting her own tequila company, 21Seeds. Grab your salt and lime, this week’s guest on “The Jake Dunlap Show” is Tequila Connoisseur, Kat Hantas. As a small chi...
2022-03-311h 01
Noor TechnoNoor Podcast 052: Dry WetHey @thedrywet, make yourself at home!
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Dry Wet is a duo of electronic music in Serres Greece comprised of George Hantas (born in 1990) and Nikos Vlagoidis (born in 1988). Their passion for electronic music began at a very young age as they had already, each separately, been mixing and playing music, while they were still amateurs at...
2022-03-0456 min
Spirited Advocate PodcastKat Hantas and Sarika Singh of 21Seeds TequilaFrom a kitchen creation to a spirits shelf staple in nearly all 50 states. Kat Hantas and Sarika Singh, two of three co-founders of 21Seeds Tequila found their sweet spot in an industry with considerable barriers to entry. Find out how on this week's episode. Listen now!
2021-12-0239 min
The Alexi Cashen PodcastFemale Founder Series, 21 Seeds' Kat HantasKat Hantas is the CEO of 21 Seeds, an all-female-founded, all-natural, fruit-infused tequila brand. They are committed to using all-natural ingredients, both in their tequilas and cocktails. Their three signature infusions are Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange, which can be turned into delicious, low-calorie cocktails. In this episode… What makes a successful brand hold true? Do you want to make the spirits beverage industry more female-inclusive? It starts by creating and bringing a quality, premium-infused product to market, which blows away the competition. Kat Hantas is digging deeper into the alcohol indu...
2021-10-0442 min
Don't take out your phone!#91 Lina Hantas on believing in yourself and your potential - Dive In Festival 2021This is the third episode in a special series of podcasts of the diveinfestival.com.Lewis speaks with Lina Hantas, Senior Executive Officer, Argo Global, Dubai. Lina shares her story of rising to the top and becoming SEO and a leading figure in the Dubai Insurance market. Lina shares her ideas and insights on:- how the opportunities that came her way were based on people believing in her potential, not on her gender. - the importance of employers avoiding biases and recruiting people based on their talent.- the mindsets and practices she found most effectiveThis podcast is supported...
2021-09-2139 minVinePair PodcastNext Round: Exploring the Market for Infused Tequila With 21 SeedsAdam speaks with 21 Seeds co-founder and CEO Kat Hantas and VP of Marketing Pierrick Bouquet about the infused tequila brand and how it's positioning itself in the rapidly growing tequila market. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. Hosted on Acast. See acast.com/privacy for more information.
2021-08-0330 min
One Hundred Percent with Marcus Lemonis21 Seeds with Caroline Manzo & Patty McCordMarcus saw Kat Hantas as a woman with a mission. She wanted to switch from wine to blanco tequila for health and weight loss, but everything on store shelves was just too harsh for her. She set out to make a smooth, feminine, fruit-infused tequila for herself, but her bootleg operation turned into a thriving business called 21 Seeds. With fans like Jessica Alba, Naomi Watts, and Katie Couric, the tequila is a hit with the girls. But the temperature gets a little caliente when Marcus teams up with Real Housewife Caroline Manzo and Netflix exec Patty McCord to challenge K...
2021-07-2142 min
Basic BrunchcastSeason 2 - Episode 26 - Brunch With Kat Hantas, Co-Founder Of 21 Seeds TequilaHey Basics! We have a very exciting episode for you! We virtually brunched with Kat Hantas, the co-founder of 21 Seeds Tequila, a woman-owned company that partners with a woman-owned distillery (it doesn't get more amazing than that!) We of course talk all things tequila and what it's like being a woman in a male-dominated industry BUT in true Basics fashion we also discuss tipsy times of brunches past, tipsy workouts, THAT scene in Episode 3 of SEX/life and some Erika Jayne gos. So grab some 21 Seeds Tequila, make yourself a cocktail and let's brunch! Cheers!
We also...
2021-07-1755 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMPaartanz und Führungskraft mit Hanta SeewaldLeadership und Paartanz – wo liegen hier die Parallelen? Tatsächlich so einige! Wo genau, das verrät in der heutigen Folge Hanta Seewald, COO bei one medialis und Inbound Marketing-Strategist. Hanta ist leidenschaftlicher Lindy Hop-Tänzer und bringt Analogien zum Thema Leadership mit. Kann man Führung – verglichen mit Tanzen – sich überhaupt antrainieren à la „Übung macht den Meister“? Und können Leader auch Follower sein? Themen:
[01:47] Wie Hanta Lindy Hop entdeckte
[07:07] Parallelen zwischen Führungskräften und Tanz
[14:37] Führung: Übung macht den Meister?
[19:04] Sollen Leader auch Vorbilder sein?
[25:07] Erfahrungen als Lindy Hop-Tänzer mi...
2021-07-0644 min
The How This Works showSkipper Chong WarsonRecorded in their child's bedroom on a weekday, Laura and Skipper chat about his academic background in writing (English literature, playwriting) as well as his professional background as a product design director (think desktop and mobile apps among other mediums) and how that plays into storytelling, most recently resulting in the creation of How This Works, this podcast.
They also talk about their life together — newsflash: they're married and living in the San Francisco Bay area, having moved from New York City a couple of years ago. Along the way, they get into some of the differences be...
2021-06-161h 08
Party's Over: Post Grad PodcastEp. 74: Girls Call The Shots with CEO & Co-Founder of 21Seeds Tequila, Kat HantasThis week on Party’s Over Podcast, we welcomed Kat Hantas, CEO & Co-Founder of 21 Seeds Tequila! https://www.21seeds.com/The girls of POP are huge tequila fans and also fans of a women owned company. We enjoyed learning all about Kat’s life and the steps she took to working in the liquor industry. On this episode Kat shares with us how a perfect combination of her career in the entertainment industry and a medical recommendation lead to the start of 21 Seeds Tequila. Kat discusses what it was like working in entertainment and what life...
2021-04-0659 min
The How This Works showKat Hantas and Nicole EmanuelToday's episode features a conversation with two sisters — Kat Hantas and Nicole Emanuel — about 21Seeds, their company that makes all-natural, infused tequila.
They talk about what they did before starting the company — film work and corporate finance, respectively — when Kat's doctor instructed her to stop drinking fermented spirits like wine, beer, and sake to drink distilled spirits like blanco tequila instead.
And after eight years of infusing tequila in her kitchen, Kat enlisted her sister Nicole and their friend, Sarika Singh, to start 21Seeds — the name comes from two friends + one girlfriend with things that are all-na...
2021-03-231h 07
2021-03-1124 min
The Kara Goldin Show105 Kat Hantas: Co-founder of 21 Seeds TequilaKat Hantas is the creator of 21 Seeds Tequila, which is one of the most badass tequila businesses in the beverage industry. On this show, Kat tells her story about the creation of 21 Seeds Tequila - a fresh natural tequila made with real fruit. She also talks about brand awareness, being a woman in the spirits industry, how her business has dealt with the pandemic, and much more. "The fact that we're three female founders, we knew about how women behaved." - Kat Hantas. Learn more about this episode of The Kara Goldin Show at karagoldin.com
2020-12-0732 min
The Uncorked CornerEpisode 32 - 21 Seeds TequilaToday we welcome Kat Hantas from 21 Seeds Tequila. 21 Seeds is a tequila company that specializes in blanco infused tequilas. In this episode, Kat walks us through her path to creating 21 Seeds tequila, gives us some great cocktail ideas, and suggests a fun twist for your next party. If you enjoy this podcast, don’t forget to subscribe, rate, and review wherever you listen to us!
Useful Links:
21 Seeds Tequila
https://www.21seeds.com/
Instagram: @21seeds
Visit our website for more food, wine, and spiri...
2020-10-1549 min
Plant ProphetsInfused Cannabis CocktailsInfused Cannabis Cocktails with Kat Hantas, Co-founder & CEO and Nicole (Hantas) Emanuel, Co-founder and CFO of 21 Seeds. 21Seeds was started by three women who wanted to create an all-natural, fresh, fruit-infused Blanco Tequila that wasn't too sweet, reflective of what they, and all of their friends, like to drink. First, they discarded any and all Tequila cliches introducing their fun, optimistic and empowering point-of-view. They then concocted three signature, deliciously Infused with Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange.
2020-04-1538 min
Fast Casual NationOnly Organic and Clean Ingredients at green2Go in CaliforniaGreen2Go is a fast-casual concept started by two moms who were having a hard time finding healthy fast food that they felt was good enough to feed their children. After discussing their frustrations, Joulia Hantas-Kalah and Anita Allison decided they would open their own restaurant. Serving only clean, healthy ingredients, green2Go has created a loyal following in California. What exactly is "clean" food? Anita explained what it means to them in just a few words: “Basically, it’s all natural.” Joulia added, "It’s real food! At the end of the day, we feel someone at some po...
2017-01-0609 min
DanceTVDJ Mix #394: EchonomistStaying creative and productive is the main focus for Petros Manganaris who is active since late 90s under numerous different aliases. His diverse musical style places him amongs the most profilic producers whether it's electronic, dance, or experimental music. His elaborate performances meet international acclaim and his DJ sets are often welcomed with excitement. It is all about the devotion to the sounds and restless quest for the groove that will make you move.
Follow him on his socials:
Facebook: Echonomist
SoundCloud: EcHonomist
Twitter: @EchonomistMusic
Youtube: Echonomist music
Tracklist:
1. Naum Gabo - Hantas (Original Mix)
2. Random Factor - Broken Mirror...
2015-11-131h 41
Pueblo Metralleta#PuebloMetralleta IVCuarta entrega del Anti-Medio de información más Re-Sentidos y Honrados de la web! Especial
#FarmaciaPopular #NuevaConstitución #ShuperFestivalesSociales #ShuperSellosDiscograficos #DiPUTAdos$hantas #RankingMusicaPeruana y más!
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2015-10-161h 03