Shows
QUESTION EVERYTHINGHow 21Seeds Became the It-Girl Tequila—And Changed An Entire Industry: The 21Seeds Story (Kat Hantas + Sarika Singh)Danielle sits down with the powerhouse women behind 21 Seeds Tequila—Kat Hantas, Sarika Singh, and Nicole Emanuel—to reveal how they built a $160+ million brand from their kitchen. This is also happens to be Danielle’s FAVORITE (infused) tequila! The journey from infusing tequila at home to becoming the No. 1 flavored tequila in the U.S. Why traditional tequila marketing missed the mark for women—and how they flipped the script The moment they knew 21 Seeds was bigger than just a fun side hustle Behind-the-scenes of their first disastrous production run and how they turned failure into momentum How they...2025-03-2751 min
VinePair PodcastInside Infused Tequila's Ascent With 21SeedsZach is joined by Sarika Singh, Kat Hantas, and Nicole Hantas-Emanuel, the co-founders of infused tequila brand 21Seeds, to discuss their origin story, how they have expanded their focus to the on-premise world, and what's changed and what hasn't since their 2022 acquisition by Diageo. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for...2024-04-3034 min
How This WorksKat Hantas and Nicole EmanuelToday's episode features a conversation with two sisters — Kat Hantas and Nicole Emanuel — about 21Seeds, their company that makes all-natural, infused tequila.
They talk about what they did before starting the company — film work and corporate finance, respectively — when Kat's doctor instructed her to stop drinking fermented spirits like wine, beer, and sake to drink distilled spirits like blanco tequila instead.
And after eight years of infusing tequila in her kitchen, Kat enlisted her sister Nicole and their friend, Sarika Singh, to start 21Seeds — the name comes from two friends + one girlfriend with things that are all-natural, that grow from a seed — w...2021-03-231h 07
Plant ProphetsInfused Cannabis CocktailsInfused Cannabis Cocktails with Kat Hantas, Co-founder & CEO and Nicole (Hantas) Emanuel, Co-founder and CFO of 21 Seeds. 21Seeds was started by three women who wanted to create an all-natural, fresh, fruit-infused Blanco Tequila that wasn't too sweet, reflective of what they, and all of their friends, like to drink. First, they discarded any and all Tequila cliches introducing their fun, optimistic and empowering point-of-view. They then concocted three signature, deliciously Infused with Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange.2020-04-1538 min