Shows
The International Business Podcast#85: Taking Cleantech companies global With Kathrin BussmannOn this episode co-host Audrey interviews Kathrin Bussmann. She is the Head of Verbaccino Inc., an independent marketing consultancy that helps Cleantech companies go global. Working at the intersection of global business, international marketing, and localization, Kathrin's focus is on developing digital content strategies that drive international expansion, and on facilitating their implementation by qualified practitioners. As German-Canadian dual citizen born in the province of Québe...2022-02-2729 min
The Worldly Marketer PodcastWhat You Need to Know About Global Brand Management Today w/ Laurence MinskyLaurence (Larry) Minsky is an advertising & marketing consultant with clients throughout the globe. He is also a full-time Associate Professor in the Communication Department at Columbia College Chicago. With a background in psychology, Larry started his career as an advertising copywriter over 35 years ago. He went on the become a creative director and marketing strategist, and eventually launched his own consultancy in 2003. Over the course of his career, Larry has worked with for many of the world's top brands. He is known for developing effective cross-channel solutions that boost marketing ROI for his clients, and his work...2021-11-2751 min
The Worldly Marketer PodcastHow Tinder Became the Most Successful Non-Gaming App Globally w/ Andy AndersenAndy Andersen drives international growth at Tinder, the world’s most popular app for meeting new people. Headquartered in Los Angeles, California, Tinder was introduced almost ten years ago, on a college campus, and has since evolved into the highest grossing non-gaming app globally. It is now available in 190 countries and over 40 languages, has been downloaded more than 450 million times since its launch, and has led to more than 65 billion matches – including more than 145 million new matches via its ‘More Genders’ feature. Originally from Louisiana, Andy has a background in business and international studies, and he is flu...2021-10-3154 min
VistaTalksVistaTalks Ep 53 - Kathrin BussmannKathrin Bussmann is an international marketing strategist, who helps digital-first companies build successful global brands. She loves to operate at the intersection of global business, content marketing, and localization.
Through her strategic consultancy, Verbaccino Inc., Kathrin advises global-minded B2B brands on how to attract, engage and retain more international customers. In her role as Head of Content Localization at Bubbl, a digital marketing agency, she works with growth-oriented brands who are ready to expand into international markets. And as the producer & host The Worldly Marketer Podcast, she interviews industry experts on what it takes to go...2021-02-0559 min
The Worldly Marketer PodcastHow the Right Content Strategy Can Build Your Brand on a Global Scale w/ Kathrin BussmannFor this episode, guest host Neil Sheth turns the tables on Kathrin Bussmann and puts her in the interview “hot seat”. Neil is the Founder of London-based digital marketing & SEO agency Bubbl, and was featured on episode #198 of this podcast. As an international marketing strategist, Kathrin Bussmann helps digital-first companies become successful global brands. She leverages up-to-date market research, cultural intelligence and localization expertise to creates global content strategies that attract, engage and retain more international customers. Her mission is to empower today's global-minded companies to build their brand value across languages, cultures and borders. Born...2020-10-2742 min
The Global InterviewThe Global Interview - S1 E5 - Kathrin Bussmann Founder & Principal, VerbaccinoKathrin Bussmann, Ph.D. is the Founder & Principal at Verbaccino, an international marketing consultancy that helps businesses leverage today’s global, social, multilingual marketplace. She’s also the award-winning Producer & Host of The Worldly Marketer Podcast, a weekly audio show that explores how even small brands can go global. Her mission is to help startups and SMEs build a more global brand presence and succeed beyond their current borders.
“Know your strengths, look for the thought-leaders in your industry, and always, always keep learning.”
Kathrin Bussmann2020-10-0308 min
The Translation Company TalkS01E06: Digital Marketing for the Modern Language Translation CompanyIn this episode of The Translation Company Talk we discuss marketing for language services companies (LSCs) in the digital age where businesses harness online channels for business translation, video transcription and translation, and overarching contract translation. We cover a number of topics including personal branding, influencer marketing, marketing your translation business and establishing a marketing strategy that achieves your company goals.
I had the pleasure of interviewing Kathrin Bussmann, head of Verbaccino Inc., a strategic marketing consultancy that helps digital-first B2B companies build their global brand. She is also the host of the Worldly Marketer podcast. 2020-08-091h 12
The Worldly Marketer PodcastWhat You Need to Know About Global Digital Usage in 2019 w/ Simon KempSimon Kemp has been featured on four previous episodes of this podcast: #022, #048, #104, and #125. He is best known for his annual Global Digital Reports, as well as his regional reports and country reports – all of which he produces in collaboration with Hootsuite and We Are Social. These reports provide detailed and up-to-date information on how people around the world are using the Internet in general and social media in particular. Originally from Scotland, Simon has been living in Singapore for over a decade now. He is the Head of Kepios, a global marketing consultancy that helps brands make sen...2019-03-2051 min
The Worldly Marketer PodcastHow Podcasting Can Build Your Global Brand w/ Wordbee’s International Buzz Business PodcastThis special episode is re-broadcast of episode 24 of the International Buzz Business Podcast by Wordbee, in which Kathrin Bussmann is the featured guest. Along with International Buzz co-hosts, Tanja Falkner and Robert Rogge, Kathrin talks about… podcasting! Yes, it’s all very meta. Founded in 2008 and headquartered in Luxembourg, Wordbee offers fully scalable, cloud-based translation management technologies for Enterprises as well as Language Services Providers (LSPs). The International Buzz Business Podcast was launched in 2017, and the interview with Kathrin Bussmann is re-broadcast here with kind permission from Wordbee. In this episode, Kathrin explains how she got...2019-02-2047 min
L10N RadioGuest: Kathrin Bussmann, founder of VerbaccinoThis time, the focus of our podcast is ... podcasts! We're joined by Kathrin Bussmann, founder of Verbaccino and host of the Worldly Marketer podcast, as she talks about the benefits of podcasting and how to get started creating your own podcast.2019-01-2842 min
The Worldly Marketer PodcastTop Tips for First-Time Translation Buyers w/ Tanya SaptyTanya Sapty was previously featured on episode #100 of this podcast. She is the Founder of Circa Translations Inc., a language services company based in Toronto, Canada. Tanya began her career as a French-to-English translator, and has more than a decade of experience in the language industry, including in senior management roles. In the course of her career, she has also acquired first-hand experience in the field of sales and marketing, and has worked on major campaigns for some of the world’s best-known consumer brands. With her agency, Circa Translations Inc., Tanya is now focused on provi...2018-09-1340 min
The Worldly Marketer PodcastWhat You Need to Know about Global Digital Usage in 2018 w/ Simon KempIt's a pleasure to welcome Simon Kemp back to The Worldly Marketer Podcast. He has been on the show twice before: on episodes TWM#022 (Why Marketing In Asia Is All About Cultural Intelligence) and TWM#048 (What You Need to Know About Global Digital Usage in 2017). Originally from Scotland, Simon has been living in Singapore for over a decade. He is the Head of Kepios, a global marketing consultancy that helps brands make sense of the future. He’s also the creator of the well known Global Digital Reports, which he publishes annually and updates quarterly in collaboration with...2018-04-2643 min
The Worldly Marketer PodcastUsing the Power of Collaboration to Go Global w/ Tanya SaptyTanya Sapty is the Founder of Circa Translations Inc., a newly-launched language services company based in right here, in Toronto, Canada. With over a decade of experience in the language industry, Tanya started off her career as a French-to-English translator, eventually taking on senior management positions at a series of Toronto-based companies. Besides her expertise in the language industry, Tanya has also worked in the field of sales and marketing, first at the Toronto offices of Procter & Gamble, then at TBWA, and finally at Evolusent. With Circa Translations, Tanya is fulfilling her vocation of running he...2018-03-2828 min
The Worldly Marketer PodcastChoosing the Right Web Developer for Your Multilingual Site w/ Shannon SmithShannon Smith is the founder of Café Noir Design, a professional web design and development company that specializes in bilingual and multilingual websites. Based in Montreal, Canada, Shannon builds beautiful, functional websites that her clients can update themselves and that are easy for search engines to find. One of her most recent projects has been to redesign the Verbaccino website. With a strong background in journalism and neuroscience, Shannon has over a decade of experience in open source web development. She supports things like making the web accessible for everyone; helping organizations find greener, more sust...2017-03-1535 min
The Worldly Marketer PodcastFrom Zero to Global in Less Than a Year w/ TWMPodcast I launched The Worldly Marketer Podcast in May 2016. By the time this episode goes live, I'll have been podcasting for just under nine months, and I'll have published 48 episodes, including my introductory episode (TWM 000). When I first started podcasting, I had no pre-existing audience to speak of. Yes, I had been blogging for a couple of years, but only intermittently. And I had just recently pivoted my business to focus more on international marketing strategy. From the beginning, my goal for the podcast was to build an audience of potential clients for Verbaccino. My target...2017-02-0916 min
The Worldly Marketer PodcastWhat Foreign Brands Need to Know About Marketing in Canada w/ Kathrin BussmannKathrin Bussmann is the product of German parents who emigrated to Quebec, the French-speaking part of Canada. She is the Founder of Verbaccino, a Toronto-based international marketing consultancy that helps businesses leverage today’s global, social, multilingual marketplace. Kathrin is also the creator and regular host of The Worldly Marketer Podcast, the weekly audio show that explores how even small brands can go global in the Digital Age. Kathrin is a founding member of the Canadian Association of Marketing Professionals (CAMP). Links: Article: "Marketing in Canada: Officially Bilingual, Prou...2016-12-1533 min
The Worldly Marketer PodcastMeet Your Friendly Localization Experts at LocWorld w/ Donna ParrishDonna Parrish is the co-founder and organizer of LocWorld, an international conference for the language and localization industry. From its humble beginnings in 2003, LocWorld has grown into a major event that now takes place three times a year, on three different continents. A native of Tennessee and a mathematician by training, Donna began her career in the mid-1970s as a computer programmer and systems analyst. In 1997, she transitioned into the language industry by joining the team at MultiLingual Magazine. She eventually took over as Owner and Publisher of the magazine in 2003, and it's a role that sh...2016-10-0526 min
The Worldly Marketer PodcastWelcome to The Worldly Marketer Podcast w/ Kathrin BussmannWelcome to the very first episode of The Worldly Marketer Podcast! I'm your host, Kathrin Bussmann. This particular episode is a relatively short one (under 15 minutes). It’s just an opportunity for me to introduce myself, to explain why I created this podcast, and talk a bit about what you can look forward to in future episodes. A bit of background about me: I’m a German-Canadian who was born and raised in the province of Quebec. If you're not familiar with Quebec, it’s one of the 10 provinces of Canada, and it’s the only province where En...2016-05-1714 min