Shows
Rayco Santos015 - Alex Kentucky Forever - PowerFM (TURKEY (14.12.25)Alex Forever was created by Alex Kentucky, and today I, Rayco Santos, continue his legacy on POWERFM Turkey with the same respect and intention: keeping his sound alive. His taste, his direction and his musical vision remain the foundation of this podcast.
This episode flows through a rich and expansive deep house journey, blending soulful energy, warm grooves and emotional depth. Depart opens with a reflective mood, followed by the laid-back funk of Tuba Twooz and the timeless swing of Session Victim. Jono McCleery and Anthony Mea bring a melodic sensitivity, while Pattern Motion and Playa Moon keep the rhythm...
2026-02-022h 01
Strategic Counsel by ForthRight BusinessClassics: How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity WizardBrand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast
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2025-10-281h 04
In Clear FocusHispanic Heritage Month with Karen Jimenez, Alex Santiago, and Kathy Guzmán GallowayIN CLEAR FOCUS: To mark Hispanic Heritage Month, strategists Kathy Guzmán Galloway and Alex Santiago join host Karen Jimenez to explore how brands can authentically connect with Hispanic consumers. They discuss why cultural context matters more than literal translation, the importance of diverse teams, and how consumer immersions uncover deep insights. Learn why "multicultural is mainstream" and how to move beyond superficial tactics to build genuine relationships with this influential audience.
2025-10-1428 min
The Generosity ExperienceEric Guzman on Expanding the Meaning of Giving at Together for Youth
In this heart-centered episode of The Generosity Experience, we go beyond traditional definitions of giving to explore what generosity feels like in real life. Host Sam Nyland sits down with Eric Guzman, leader at Together for Youth, to unpack how rebranding isn’t just a marketing exercise—it’s a call to community.
Eric shares how their new name, Together for Youth, embodies a broader, more inclusive view of generosity—one that honors time, talent, and relationship-building just as much as financial donations. From everyday moments that reignite his passion to how his team lev...
2025-06-2445 min
The Redeemed BacksliderCursed at 19: TRB #17 Chris GuzmanSend us a textWhat happens when the supernatural realm crashes into our everyday reality? Chris Guzman never expected to find himself battling demonic entities, hearing voices, and seeing manifestations that defied explanation. Yet that's exactly what happened when a former girlfriend performed witchcraft against him at age 19, sending him into a terrifying spiral that no medication or therapy could resolve.In this gripping episode, Chris shares his extraordinary journey through supernatural attack to divine deliverance. From growing up on the fringes of church to experimenting with drugs as a teenager, his spiritual defenses were...
2025-06-051h 34Strategic Counsel by ForthRight BusinessQuick Hits: How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity WizardBrand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our businesses around at ForthRight People & ForthRight Business. But what exactly is your brand positioning? In this Quick Hit, you’ll hear from Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to enjoy the full episode here and grab Kathy’s brand positioning templates at TheClarityWizard.com/Podcast
2025-05-1421 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersWhy Brand Positioning Matters in the CPG IndustryDots Oyebolu chats to Kathy Guzmán Galloway, CEO and Strategist at The Clarity Wizard, who shares insights from her two-decade career in the consumer packaged goods (CPG) industry, covering her early days at PepsiCo and her current focus on brand positioning. She breaks down the classic Four Cs and Four Ps marketing frameworks and explains why they no longer suffice in today’s complex brand environment. Kathy introduces her own Brand Fundamentals framework to help companies clarify their message.Key Takeaways:(01:22) Kathy shares her...
2025-04-0343 min
Somewhere in the PinesMid season updateIf you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshHere is a quick update on what we have been up to the last couple of weeks and what to expect in the second half of season 1! We have a lot of new information coming up - stay tuned and don't forget to tell a friend about Somewhere in the Pines. Thank you - Enjoy!Truth & Justice withBob Ruff - https://www.truthandjusticepod...
2025-03-0603 min
Red for RevolutionRed for Revolution 5 - Send in the ClownsAs tensions between Jazmine and her mother boil over, Grandma Ella steps in, guiding the three women to confront the painful reality of intergenerational homophobia. Meanwhile, back in the 1970s, the stakes soar for Ella and Lorraine’s relationship as young Ella is falsely accused of a crime. Red for Revolution is created, written, and directed by Jana Naomi Smith with Musical Direction by Tammy L. Hall and Sound Design by Collin Gerald Thomas. Original Music by Tammy L. Hall and Jana Naomi Smith and performed by Renée Wilson, Loretta Devine, and Jordan Hull featuring the Red f...
2025-03-0443 minRadiotopia Presents: We're Doing the WizRed for Revolution 5 - Send in the ClownsAs tensions between Jazmine and her mother boil over, Grandma Ella steps in, guiding the three women to confront the painful reality of intergenerational homophobia. Meanwhile, back in the 1970s, the stakes soar for Ella and Lorraine’s relationship as young Ella is falsely accused of a crime. Red for Revolution is created, written, and directed by Jana Naomi Smith with Musical Direction by Tammy L. Hall and Sound Design by Collin Gerald Thomas. Original Music by Tammy L. Hall and Jana Naomi Smith and performed by Renée Wilson, Loretta Devine, and Jordan Hull featuring the Red f...
2025-03-0443 minRTP: Ad-FreeRed for Revolution 5 - Send in the ClownsAs tensions between Jazmine and her mother boil over, Grandma Ella steps in, guiding the three women to confront the painful reality of intergenerational homophobia. Meanwhile, back in the 1970s, the stakes soar for Ella and Lorraine’s relationship as young Ella is falsely accused of a crime. Red for Revolution is created, written, and directed by Jana Naomi Smith with Musical Direction by Tammy L. Hall and Sound Design by Collin Gerald Thomas. Original Music by Tammy L. Hall and Jana Naomi Smith and performed by Renée Wilson, Loretta Devine, and Jordan Hull featuring the Red f...
2025-03-0443 min
Red for RevolutionRed for Revolution 4 - He Looked Beyond My FaultsJazmine holds space for Ms. Lorraine as she shares her story of substance abuse, inspiring a conversation about grace and self-acceptance. Meanwhile, back in the 70s, a younger Lorraine confesses her substance abuse to Ella, generating a difficult impasse between the two. Red for Revolution is created, written, and directed by Jana Naomi Smith with Musical Direction by Tammy L. Hall and Sound Design by Collin Gerald Thomas. Original Music by Tammy L. Hall and Jana Naomi Smith and performed by Renée Wilson, Loretta Devine, and Jordan Hull featuring the Red for Revolution band, Tammy L. Hal...
2025-02-2529 minRadiotopia Presents: We're Doing the WizRed for Revolution 4 - He Looked Beyond My FaultsJazmine holds space for Ms. Lorraine as she shares her story of substance abuse, inspiring a conversation about grace and self-acceptance. Meanwhile, back in the 70s, a younger Lorraine confesses her substance abuse to Ella, generating a difficult impasse between the two. Red for Revolution is created, written, and directed by Jana Naomi Smith with Musical Direction by Tammy L. Hall and Sound Design by Collin Gerald Thomas. Original Music by Tammy L. Hall and Jana Naomi Smith and performed by Renée Wilson, Loretta Devine, and Jordan Hull featuring the Red for Revolution band, Tammy L. Hal...
2025-02-2529 min
Red for RevolutionRed for Revolution 2 - Never Will I MarryJazmine uncovers her grandmother's journals, shedding light on previously unknown aspects of her inner life and igniting the tale of how Ella and Lorraine reconnected in 1971, New York City for a taping of the TV show Black Dreams after their passionate first encounter in Gary.Red for Revolution is created, written, and directed by Jana Naomi Smith with Musical Direction by Tammy L. Hall and Sound Design by Collin Gerald Thomas. Original Music by Tammy L. Hall and Jana Naomi Smith and performed by Renée Wilson, Loretta Devine, and Jordan Hull featuring the Red for Revolution ba...
2025-02-1147 minRadiotopia Presents: We're Doing the WizRed for Revolution 2 - Never Will I MarryJazmine uncovers her grandmother's journals, shedding light on previously unknown aspects of her inner life and igniting the tale of how Ella and Lorraine reconnected in 1971, New York City for a taping of the TV show Black Dreams after their passionate first encounter in Gary.Red for Revolution is created, written, and directed by Jana Naomi Smith with Musical Direction by Tammy L. Hall and Sound Design by Collin Gerald Thomas. Original Music by Tammy L. Hall and Jana Naomi Smith and performed by Renée Wilson, Loretta Devine, and Jordan Hull featuring the Red for Revolution ba...
2025-02-1147 minSomewhere in the PinesS01E16 - Common GroundsIf you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshOn February 1st, 2012, a young woman was abducted while closing down a coffee stand in Anchorage Ak. Her disappearance would trigger a manhunt that culminated in the arrest of Israel Keyes roughly 4,000 miles away in Lufkin, TX. In this episode we will outline the circumstances of this young woman's disappearance and the teamwork between agencies that led to Israel’s apprehension. While celebrating the unlikely gr...
2025-02-0629 minSomewhere in the PinesS01E15 - Caracol - The Profilers (Part 3)If you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshWe are excited to bring you the third part of a conversation we had with 4 retired FBI profilers from the podcast, The Consult. They independently profiled the Samantha Koenig case and the William and Lorraine Curriers case before anyone knew that a serial killer was involved. They know the case well and have covered Israel Keyes on thier show. Their experience and expertise shines through as...
2025-01-2350 minSomewhere in the PinesS01E14 - Caracol - The Profilers (Part 2)If you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshWe are excited to bring you the second part of a conversation we had with 4 retired FBI profilers from the podcast, The Consult. They independently profiled the Samantha Koenig case and the William and Lorraine Curriers case before anyone knew that a serial killer was involved. They know the case well and have covered Israel Keyes on thier show. Their experience and expertise shines through as...
2025-01-0948 minSomewhere in the PinesS01E13 - Caracol - The ProfilersIf you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshWe are excited to bring you a conversatoin we had with 4 retired FBI profilers from the podcast, The Consult. They independently profiled the Samantha Koenig case and the William and Lorraine Currier case before anyone knew that a serial killer was involved. They know the case well and have covered Israel Keyes on thier show. Their experience and expertise shines through as they begin to pu...
2024-12-261h 06
Mastering eCommerce Marketing132. What Effective Brand Strategy Looks Like with Kathy Guzmán GallowayHey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks.With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven’s Brands with Heart.In th...
2024-12-1234 minSomewhere in the PinesS01E12 - Caracol - The ExpertIf you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshToday we are joined by PHD Bioarchaeologist and specialist in Maya civilization remains to talk about the history of the area and what potential crossover there is with Israel's M.O. and cell drawings. Nearing the end of the Caracol miniseries, we hope you enjoy another perspective before we start to break it all down and answer the questions you have been asking.
2024-12-1239 minSomewhere in the PinesS01E11 - Caracol - The OccultIf you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshHi Everyone, In today's episode, as we near the end of the Caracol miniseries - we are joined by Heather Horton Whedon as she retells the theory she told us one cold rainy night while camping near a cemetery on the shoreline of Blake Falls Reservoir. A glimpse into how pondering over Israel's last days and final moments reminded her of specifc...
2024-12-1228 min
Bit 2 BeatThe Melodic House Show with Bit 2 Beat - 08 Dec 2024 (Free Download)01. Lorenzo Al Dino, Cope - Lullaby (Iñaky Garcia Remix)
02. Mahmut Orhan - Ederlezi
03. Javi Guzman, Frances Leone, Daniel G. Harmann - Show Me
04. Sllash & Doppe - Kyrenia
05. Mike Candys - Lights Go Down
06. Gabry Ponte, R3HAB, Timmy Trumpet - Call Me
07. Sunlike Brothers, MAD SNAX - Wind Me Up
08. Stylezz, Rude Boy - Make You Fly (Radio Mix)
09. Fergie - L.A.LOVE (la la) - Jodie Harsh Remix
10. Mark Knight, Armand Van Helden - Release Me (CID Remix)
11. Superlover - That´s How We Go
12. Conro, LissA - You Gotta Be
13. Jophil - Need Somebody
14. Jack Wins, Ma...
2024-12-102h 01Somewhere in the PinesS01E10 - Caracol - SatanismIf you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshHi Everyone, In today's episode, we chat with Heather Horton Whedon and Jim Freeman about the role Satanism may have played in Israel's crimes. Featured Guests:Jim FreemanHeather Horton WhedonResources:The FBI filesThe Church of S...
2024-11-281h 09Somewhere in the PinesS01E09 - Caracol - The Note Pt. 2 (feat. The Consult episode - Profiling Israel Keyes - Part 3)If you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshHi Everyone, This is part 2 of two episodes that we are releasing today. This is an episode of the Consult podcast that we were given permission to use to help us explain all that we can about Israel's time in his cell. Please show the Consult podcast some love and check out the other two episodes they did on Keyes - as...
2024-11-1441 minSomewhere in the PinesS01E08 - Caracol - The Note Pt. 1If you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better Help and Hello FreshHi Everyone, This is part one of two episodes that we are releasing today. This episode talks about a new reconstruction of the Note left behind by Israel.For image reference - please visit Somewhereinthepines.com/CaracolGuest appearances:Sarah Latshaw and Nina Waldman - https://lastknowncontact.comNic and the Captain of True Crime Garage - https://www.truecrimegarage.comJulia Cowley of Th...
2024-11-1454 min
The Hard Corps Marketing ShowThe SCARIEST Part of Marketing 👻 ft. Kathy Guzmán Galloway | Hard Corps Marketing Show | Ep. # 383Have you ever needed to navigate the haunting challenges of audience targeting and brand positioning? 👻 This week, I had a frightening conversation with Kathy Guzmán Galloway about some eerie subjects: identifying the right audience, the risks of broad targeting, and effective brand positioning. Tune in to the latest episode of the Hard Corps Marketing Show for insights that will keep your marketing strategy from going bump in the night! Kathy is the CEO and Head Wizard at The Clarity Wizard, bringing over 20 years of CPG expertise to the table. ✨ With experience across more than 30...
2024-10-3151 minSomewhere in the PinesS01E07 - Caracol - The ArtistIf you have a tip, please call 1-800-CALL-FBI (1-800-225-5324)Somewhere in the Pines is sponsored by Better HelpHi Everyone, In this episode we take you behind-the-scenes of the release of new evidence in the case of Israel Keyes. Enjoy.For image reference - please visit Somewhereinthepines.com/CaracolGuest appearances:Heather Horton WhedonNic and the Captain of True Crime GarageJosh Hallmark and Michelle Tooker of True Crime Bullsh**Lucy from Wine and CrimeJesse Blanchard of Goat&YetiResearched, W...
2024-10-311h 11Somewhere in the PinesCampfire Conversation #2 W/ Special guest Josh Hallmark, Nic Edwards and the CaptainIn this episode, we gather around the Campfire with Josh Hallmark from True Crime Blush**, and Nic and the Captain of True Crime Garage to talk about the Keyes case. Enjoy!Special Thank you to our Patreon producers:Heather Horton WhedonNicole GuzmanLynnlie TuschoffColleen SullivanRochelle RobertsAttar MannStephanie MaksimowKatelyn JamesKathy NationandPink
2024-10-1459 minStrategic Counsel by ForthRight BusinessHow to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity WizardBrand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast
2024-09-171h 04
The Strategy and Leadership Podcast with Anthony C. TaylorMastering Brand Strategy in the CPG Industry w/Kathy Guzmán GallowayIn this episode of the Strategy and Leadership podcast, host Anthony Taylor sits down with Kathy Guzmán Galloway, an expert with two decades of experience in the consumer packaged goods (CPG) industry. They delve into the intricacies of building and maintaining successful brands, particularly focusing on companies with revenues ranging from $100 million to under a billion. Kathy shares her journey from business school to her extensive tenure at PepsiCo and her eventual transition into consulting, offering insights into the challenges and opportunities within the CPG sector.
Throughout their conversation, Anthony and Kathy discuss the evolving landscape o...
2024-09-0323 min
2X eCommerce PodcastEx-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán GallowaySubscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comS9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers.Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Thr...
2024-09-031h 02
The Unified Brand - Branding PodcastUnlocking the Secrets of Effective Brand Positioning with Kathy Guzmán GallowayIn this episode of The Unified Brand Podcast, we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, the importance of precise brand messaging, and how to pivot your strategy for maximum impact.
Whether you're a startup or an established brand, this episode will equip you with the tools to elevate your brand, increase revenue, and reduce risk. Don't mi...
2024-08-2945 min
Living in Santa BarbaraLiving in Santa Barbara - Best Mexican Restaurants Pt. 1 - The Heartwarming Story of El BajioSend us a textIn part one of "My Favorite Mexican restaurants in Santa Barbara" series, I'm excited to highlight a restaurant that I highly recommend, El Bajio. This restaurant stands out for its high quality food, incredible flavor, and impeccable cleanliness. In this episode, I sit down with Rosie Corvera, the daughter of Santos Guzman, who founded El Bajio 28 years ago. Rosie shares the heartwarming story of how her family's participation in a community event grew into a beloved institution that has been servicing the community for years. We discuss the evolution of the r...
2024-08-2023 min
eCommerce Marketing PodcastMastering Brand Positioning for eCommerce Growth - with Kathy Guzman GallowayIn this episode, Kathy Guzman-Galloway, a brand positioning expert, discusses the importance of brand positioning for e-commerce businesses. She emphasizes the need to understand the target audience and create a clear brand promise. Kathy also highlights the significance of authenticity and connecting with customers on a deeper level. She provides insights on how to establish and maintain brand positioning, including conducting qualitative research and focusing on the customer's why. Kathy encourages businesses to differentiate themselves by being authentic and true to their values. Key Episode Takeaways: Brand positioning is crucial for e-commerce businesses as it helps...
2024-08-1939 min
Only Great MusicReturn to 27th Street 054 JHMThis trip starts out in Sound Factory then taxi over to 14th Street @ ArenA for a bit before returning to 27th Street. Enjoy the ride!
1. Johnny Vicious feat Loleatta Holloway - Stand Up (Loleatta's Dreamin' In the Factory)
2. Sound Of One - As I Am (Junior Style Dub)
3. Cracker Factory - Welcome To The Cracker Factory
4. Louie Balo Guzman - Don't Shut Me Out
5. Underground Sound Of Lisbon - So Get Up (Scott Marzullo & Joe Ventura DMC Remix)
6. Endor - Pump It Up 2024 (CASZ Club Mix)
7. Robbie Tronco - Runway (As a House)
8. State Of Mind - Common People
9. Size...
2024-08-091h 31
Let's Talk MarketingThe Art and Science in Brand Positioning with Kathy Guzman GallowayIn this podcast episode, Katya Allison interviews Kathy Guzman Galloway, a brand positioning expert in the CPG industry. Kathy shares insights from her career journey, starting at PepsiCo and now running her own consultancy, The Clarity Wizard. She emphasizes the importance of brand positioning as a strategic foundation for businesses, distinguishing it from branding. Kathy introduces her framework of brand fundamentals, which includes purpose, mission, positioning, values, and identity. She stresses the significance of understanding consumers through research, offering practical, cost-effective methods for startups and established brands alike. The conversation covers emerging trends in consumer experiences, the challenges of...
2024-07-1752 min
People of Packaging Podcast269 - The Wizard of Brand Clarity shares insights on brand positioning and packagingAbout the Guest(s):Kathy Guzman Galloway is the dynamic CEO of Clarity Wizard, well-versed in the art of brand positioning. With over 20 years of experience in the Consumer Packaged Goods (CPG) industry, Kathy has honed her skills through significant stints at PepsiCo, PepsiCo's Frito-Lay division, and Boost Mobile. Her consultancy, Clarity Wizard, focuses on helping brands in various stages of their lifecycle—including startups and well-established companies—find their unique voice and positioning in the market. Kathy is recognized for her unique approach to balancing the core principles of brand positioning with innovative packaging strategies.Ab...
2024-06-1935 min
Food & Beverage Talk by Morgan & WestfieldFrom Insights to Impact: Using Consumer Research to Drive Brand SuccessView the complete show notes for this episode. Connecting with consumers is key to building effective product positioning. Kathy Guzmán Galloway offers expert advice on how to identify and avoid three major pitfalls to branding and positioning an F&B product. She discusses effective branding, establishing a strong identity, fostering memorable brand name recall, and connecting with consumers on an emotional level. The challenge of brand positioning is never done, but you can evolve with your consumers and stay front and center on the shelves. What you’ll learn Learning About Your Consumer: Ins...
2024-06-1147 min
In Clear FocusBrand Positioning with Kathy Guzmán Galloway, The Clarity WizardIN CLEAR FOCUS: Kathy Guzmán Galloway, a seasoned CPG strategist known to her clients as The Clarity Wizard, shares insights on her unique brand positioning framework and the impact of consumer research on effective brand strategy. Kathy discusses the role of multicultural marketing in brand positioning and future trends shaping the CPG space. Learn how brand positioning can help tell compelling brand stories and stay relevant in today's rapidly changing consumer landscape.
2024-06-0433 min
Free to Be Mindful Podcast | Helping Professional Moms Find Calm in a Busy WorldMental Health Awareness Series with Jasmine Ramirez, LCSW, CFSWFor May's Mental Health Awareness Month, we're featuring our short Mental Health Awareness series, where we will delve deep into the diverse experiences of the therapeutic world with mental health professionals.On our second episode of the series, we welcome a Licensed Clinical Social Worker and Certified Financial Social Worker Jasmine Ramirez, who supports BIPOC communities through individual and couples' financial coaching and speaking engagements. During this conversation, she highlights her mental health career journey in outpatient and inpatient settings, how financial debt and burnout propelled her to pursue her passion, and the difference between financial therapy...
2024-05-0633 min
On Brand with Nick WestergaardClarifying Positioning with Kathy Guzmán GallowayWith 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast.About Kathy Guzmán GallowayKathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease...
2024-05-0630 minFree to Be Mindful Podcast | Helping Professional Moms Find Calm in a Busy WorldMental Health Awareness Series with Kathy Acosta, LCSWFor May's Mental Health Awareness Month, we're featuring our short Mental Health Awareness series, where we will delve deep into the diverse experiences of the therapeutic world with mental health professionals. On our first episode of the series, we welcome a Licensed Clinical Social Worker, private practice business coach, and founder of the Latinx Practice Collective, Kathy Acosta, LCSW who is on a mission to blend passion with purpose. During this conversation, she describes her mental health career journey and how to balance it with her personal life, understanding what EMDR therapy is and how it helps w...
2024-04-2944 min
Convenience MattersThree Requirements for Effective Brand PositioningBrand positioning is a significant part of business because it's ultimately about how you communicate your offer to customers—and if it resonates. We'll share common pitfalls that businesses fall into and how to fix them. Hosted by: Jeff Lenard About our Guest: Kathy Guzmán Galloway, Head Wizard, The Clarity Wizard With 20 years of CPG experience, Kathy has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She's worked with brands like Nature Made, Lay's, and Chiki Chiki Boom Boom, among others, to tur...
2024-04-2933 min
The Good Food CFO podcastHolistic Brand Strategy: The Exponential Value of Understanding and Addressing Diverse Consumer Needs with Kathy Guzmán GallowayInclusivity isn't just a buzzword – it's a strategic imperative. Our population is growing more diverse by the day, and businesses must evolve to meet the changing demographics. In this episode, Sarah is joined by brand strategist Kathy Guzmán Galloway. Kathy shows us that success doesn't necessarily mean creating a product for every niche, but rather making strategic decisions informed by a deep understanding of consumer behavior and preferences. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarif...
2024-04-1548 min
Business of Story#456: How to Communicate Your Brand Story With Compelling ClarityKathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help you accomplish your greatest goals by seeing things more clearly. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your c...
2024-03-2557 min
imPRessions: a pollack group productionBrand Therapy: How to Communicate Your Beliefs, Purpose, and Mission with Kathy Guzmán Galloway | Season 1 Episode 10Before the glitz and glamour of building a comprehensive PR and marketing brand, organizations need to identify what their value proposition is, a task often overlooked by budding new businesses. Episode 10 welcomes Kathy Guzmán Galloway, a marketing professional for over 20 years, who shares her expertise on how she helps businesses of all sizes through brand therapy.
2023-08-1627 min
Coffee & Culture with Matthew Chase-DanielCritical Mass RoundtableSelections from a Roundtable Discussion from Tuesday, August 8th, 2023 at the Center for Contemporary Arts in Santa Fe, NM in conjunction with Meridel Rubenstein's Critical Mass exhibition. With Alicia Inez Guzman, Roshi Joan Halifax, Josie Lopez, Meridel Rubenstein, Kathy Wan Povi Sanchez, and Rebecca Solnit. Moderated by Tonya Turner Carroll. Audio is not great, apologies. Info on the speakers here: https://www.axleart.com/critical-mass
2023-08-1556 min
The Global NurseEpisode 12: Becoming an Author with Nikiya, RNIn today’s episode, I talked to Nikiya Guzman, BSN, RN who shared her reason for becoming a nurse. She pursued her passion to become a children’s book author for her two beautiful daughters with the support of her entire family.
You can purchase Nikiya’s book entitled: “What Do You See?: An interactive Book for Children” on Amazon - https://a.co/d/1vTMxVc
You can contact Nikiya through Instragram @whatdoyouseebook or email at NikiyaG@gmail.com
To support this podcast you can purchase the following books published by Global Nurse Publishing...
2023-07-0917 min
Branding Love Letters"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy ConsultantAnnie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiveness, bunnies and macaroni cheese.
EPISODE TRANSCRIPT: www.pilgrimage.design/9-annie
Kathy's LinkedIn: www.linkedin.com/in/kathygalloway
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is t...
2023-03-1424 min
Fork in the Road PodcastHow do I make sure my career fits my values?In today’s episode, Kathy talks with Laura Eigel about how do I make sure my career fits my values. As we progress in our careers, we sometimes feel like there are limits to where we can go in the work force. Laura coaches women who are looking to advance into the c-suites of corporate America. While transitioning into these large roles people often times struggle with identifying their values. This episode will provide listeners with the courage and framework to identify their values in their career. Building a consulting business is quicker and easi...
2023-02-0736 min
Fork in the Road PodcastHow Can I Be Better Where I Already Am?In today’s episode, Kathy talks with Kate Roeske-Zummer & Debbie Cohen about how to be better where you already are. We all go into our careers with excitement and eagerness. After a while, people lose their why and the workforce can become very draining. Often times, people lose their vision. Ultimately, you have a choice in how to fix these feelings and behaviors. This episode will provide clarity and insight into how to be better where you already are. If you ever feel discouraged or less valued at work, this episode is for you. Bui...
2023-01-3044 min
Fork in the Road PodcastHow Do I Move Forward When I'm Grieving?In today’s episode, Kathy talks with Alison Pena about dealing with grief. Death is something that we cannot avoid. When faced with death you are faced with many different realities. This episode will provide clarity and insight into how to maneuver through grief's many emotions and phases. You will not regret listening to this episode as you will someday face losing a loved one. Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now...
2023-01-1633 min
A Date with DataData Informed Decisionmaking Is Evergreen in Washington StateHow states go about data informed decisionmaking is as diverse as the states themselves. In this episode of A Date with Data, host Amy Bitterman chats with Julie Dean, Early Childhood Special Education Inclusion Specialist; Ryan Guzman, 619 Coordinator and SSIP Lead with the Washington Office of the Superintendent of Public Instruction; and Kathy Lenihan, Inclusionary Projects Coordinator with Educational Service District 105. Join them to learn more about their State Systemic Improvement Plan’s (SSIP) unique focus on social emotional learning in early childhood and how they worked with partners across the SEA, districts, and the community to build a culture of...
2023-01-1221 min
Fork in the Road PodcastHow Do I Get Started as a Consultant?In today’s episode, Kathy breaks down the questions that every person looking to get into consulting wants to know: How do I start? Where do I start? If you find yourself wondering the same and not quite sure when’s the right time to jump, this is the episode for you. Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now so you can make the best decision for your future. Got 2-minutes? Take...
2023-01-0215 min
Fork in the Road PodcastHow Do I Find My Purpose?In today’s episode, Kathy talks with Dr. Arlene Pace Green. This conversation will help entrepreneurs think about "purpose" and how to find it. You will leave this episode with tips and inspiration on how to find your purpose and be able to claim it. Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now so you can make the best decision for your future. Got 2-minutes? Take the quiz to discover if now is t...
2022-12-2634 min
Fork in the Road PodcastHow Can I Make Time for Everything?In today’s episode, Kathy talks about what she does to make time for everything. Juggling multiple responsibilities can be difficult at times. However, when you manage your time and take control of your schedule, you will be able to do so much more. If you struggle with time management and making time for things that are important to you, this is the episode for you. Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are...
2022-12-1915 min
Fork in the Road PodcastHow Do I Get Unstuck and Make a Decision?In today’s episode, Kathy chats with Dr. Jasmine Escalera about how to get unstuck and make a decision. Sometimes we struggle with identifying what is at the core of why we are stuck and not knowing how to move forward. Lucky for you, Dr. Jasmine will discuss what is at the core of this feeling and how to get through it. You will walk away from this episode with insight into how to make tough decisions when you are feeling stuck.Building a consulting business is quicker and easier when you are clear on...
2022-12-1231 min
Fork in the Road PodcastHow Do I Find Work/Life Balance?In today’s episode, Kathy breaks down the question that every person looking find a balance between work and life. How do separate my work life from my personal life? How do I balance being a mother and working full-time? If you find yourself wondering the same and not quite sure when’s the right time to jump, this is the episode for you. Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now so you...
2022-12-0517 min
Fork in the Road PodcastHow Do I Find What I Really Want to Do?In today’s episode, Kathy and guest Dr. Carol Parker Walsh breaks down the question that every person looking to take the leap into entrepreneurship wants to know: How do I find what I really want to do? If you find yourself wondering the same and not quite sure what it is you are wanting to do this is the episode for you. Grab a pen and paper for this one, you will not regret it! Building a consulting business is quicker and easier when you are clear on your goals and how you wor...
2022-11-2844 min
Fork in the Road PodcastDay in the Life of a ConsultantIn today’s episode, Kathy breaks down what her every daily routine looks like as a consultant and entrepreneur. This episode will allow listeners or potential consultants to get an inside look at the many hats consultants wear. If you are looking to switch into a full-time entrepreneurship this episode will help guide you on structuring your day.Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now so you can make the best de...
2022-11-2114 min
SimonSaysSimplifySales - Micro PodcastKathy Galloway - The biggest hurdle I have overcome as a sales person wasKathy Guzmán Galloway is a girl mom, three-time entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world who is on a mission to help people accomplish their greatest ambitions by helping them see the path ahead more clearly. Website: https://theclaritywizard.com/ LinkedIn: https://www.linkedin.com/in/kathygalloway/ Instagram: https://www.instagram.com/theclaritywizard/ SimonSaysSimplifySales is your go to Micro-Podcast for sales inspiration. Whether you are working on getting better leads, finding the right customer contact strategy or becoming better at closing the sales, often the best ideas come f...
2022-11-1802 min
Fork in the Road PodcastHow to Network When I Haven't Networked in a While?In today’s episode, Kathy interviews Dr. Froswa, a Network Weaver. Join these ladies as they discuss the the importance of networking and how to grow your network. If you are unsure where and how to start building new relationships, you are in the right place! Grab your pen and paper, this episode will leave you with several tips to implement TODAY. Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now so you can...
2022-11-1432 min
The Small But Mighty Marketing PodcastBrand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán GallowaySend us a textKathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasizes the importance of all members of the organization having tough conversations and a willingness to pe...
2022-11-0733 min
Fork in the Road PodcastHow Do I Know If I Should Be a Consultant?In today’s episode, Kathy provides listeners with things to think about before taking the steps to becoming a consultant. If you are thinking about becoming a consultant but not quite sure if this is the career for you, this episode is for you! The questions that you need to ask yourself are here in this episode. Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now so you can make the best decision for...
2022-11-0716 min
Fork in the Road PodcastHow Do I Create a Financial Exit Strategy From My 9-5?In today’s episode, Kathy speaks with Shatisha Stephens and they discuss creating a financial exit strategy from your 9-5. This episode details what many people question when thinking of leaving their 9-5. If you have asked yourself questions like "What does my finances look like once I leave this corporate job? How do I plan to leave my 9-5? Can I leave my 9-5? If you have asked yourself these questions, this is the episode for you. Building a consulting business is quicker and easier when you are clear on your goals and how...
2022-10-3137 min
Fork in the Road PodcastWhat is a Consultant?In today’s episode, Kathy breaks down the question that may have brought you here to this podcast: What is a consultant? If you are looking to transition into a consultant role or exploring the idea, this is the episode for you! Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now so you can make the best decision for your future. Got 2-minutes? Take the quiz to discover if now is the right tim...
2022-10-2415 min
Fork in the Road PodcastHow Do I Know It's Time to Quit My Job?In today’s episode, Kathy breaks down the question that every person looking to take the leap into entrepreneurship wants to know: How do I know it’s time to quit my job? If you find yourself wondering the same and not quite sure when’s the right time to jump, this is the episode for you. Building a consulting business is quicker and easier when you are clear on your goals and how you work best. This is your opportunity to evaluate where you are now so you can make the best decision for you...
2022-10-1709 min
Talk Forty to MeCommanding Your LifeToday we are chatting with Kathy Guzmán Galloway, girl mom, 3-time-entrepreneur, investor, strategist, 20 year veteran of the CPG marketing world and a real-life optimist.In this episode we cover:Why you should take risksHow to do life on your terms, making the choices for yourselfLearning the universe has your backMentioned:Mel Robbins 5 second rule Connect with KathyFork in the Road PodcastKeep up with us on social:InstagramFacebooktalkfortytomepodcast.com
2022-10-1347 min
Fork in the Road PodcastBest of Season 1Join us this week as we take a journey back to season one! In this episode Kathy takes listeners back to some powerful moments in season one. As she reflects on these episodes and the messages that each provided, listeners will be encouraged. This episode will give you an idea of how amazing this season will be! Link to Quiz: https://www.theclaritywizard.com/quizPlay these episodes with your family and friends! Subscribe, rate, and share with your family and friends!About Kathy Guzmán Galloway:Kathy G...
2022-10-1014 min
The Midlife Career Rebel PodcastIs Entrepreneurship Right For You? with Kathy Galloway - Episode #40Episode #40 - Is Entrepreneurship Right For You? with Kathy Galloway
Are you thinking of starting your own business? Or are you in the early stages of doing so? This can be an exciting but also daunting time. It's essential to know if it's right for you. There are a few key factors to consider. First, are you comfortable with risk? Starting a business is inherently risky – there's no guarantee of success. Second, do you have the passion and drive to succeed? Third, running your own business requires hard work and commitment. Finally, can you handle the...
2022-10-0646 min
Fork in the Road PodcastIntroduction to Season 2!Welcome back to Fork in the Road Podcast! This season will be full of ways to get you through the fork in the road. This season will feature a variety of career experts that will provide sound advice on where you and how to move forward in your career. Stay tuned for this amazing season! About Kathy Guzmán Galloway:Kathy Guzman Galloway is a girl mom, entrepreneur, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps small businesses to Fortune 500 organizations dri...
2022-10-0302 min
Aquel día queEp 1 - Hice cumbre en el Monte Everest - Ana Maria Giraldo.Esta es la historia del 24 de Mayo de 2007, el día en que Ana Maria Giraldo ( junto a Kathy Guzman y Mónica Bernal ) hizo cumbre en el Monte Everest, la montaña más alta del planeta.
Sigue a Ana en @ana7cumbres en Instagram.
2022-09-211h 12