Shows
It Depends86. When should you expand the offering, and stuff gets heavy sometimes.Jordan and Katie get a little sad on this one working through some heavy topics. NOBULL comes up for the first time in a long time and Jordan is absolutely CRUSHING 2026!This episode was produced by Jordan Holland. The information, and opinions expressed here are mine and Jordan’s own, and nothing stated here represents CrossFit HQ. Sources are in the show notes. Please like and subscribe to It Depends and also tell a friend. Thanks for Listening to It Depends. We will be back in a couple of weeks for another fit...
2026-02-0847 min
More McGrady with KatieSiobhan Fallon Hogan has a new Catholic podcastSNL alum, Siobhan Fallon Hogan, has had an illustrious career, starring in film and TV, writing and directing plays, and now taking to the mic with a new Catholic podcast from EWTN+, Catholics and Cappuccinos.
2026-02-0207 min
Salt & SpineKatie Parla on Rome: 'Enduring, Chaotic, and Always Hungry'You first heard Katie Parla on our show a couple years ago when we recorded a live episode at Omnivore Books (hi Celia!) in San Francisco to discuss her then-newest cookbook, Food of the Italian Islands. [Listen to that chat here.] Now, Katie’s back with her 11th cookbook and it’s a deep-dive into Roman history and cuisine. Born in New Jersey, Katie has called Rome home for more than two decades and she’s been obsessed with uncovering the city’s culinary—and non-culinary—history the whole time. She’s written culinary guides, hosted TV shows and podc...
2026-01-2246 minIt Depends85. Katie hates trees and RESET needs a better manager?Jordan and Katie go on epic tangents before they get down to business. Katie suspsects Jordan of getting hustled by a tree farmer. Staff development is an ongoing concern and RESET'S crap Q4CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | ...
2026-01-2159 minIt Depends84. Well rounded teams and NOT following your passionsKatie and Jordan take a big risk and go off on some tangents.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal
2025-12-2054 minIt Depends83. RESET did a customer survey and Jordan is FIRED!Jordan and Katie unpack the results of the recent RESET customer survey, Jordan is a land baron, and Katie's daughter is invincible.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington...
2025-12-0758 minIt Depends82. Imposter syndrome, Jordan is off the market, and Chad winsCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET...
2025-11-211h 01It Depends81. Big life changes, lawsuits, airpods and gym politicsKatie and Jordan do it again covering the FTC suing LA Fitness, the new airpods for your mixed language classes, and how to temper social issues in the gym.
2025-10-071h 01It Depends80. WE ARE BACK! Katie is mom AND coach of the year and Jordan is locking down that sugar mamaIt has been two months of chaos so there is a lot to catch up on. Sending kids to college, extra sweaty members, and not all coaches are created equal.
2025-09-091h 13It Depends79. Great day in history, CrossFit vs everything or CrossFit PLUs everythingCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET...
2025-06-0943 minIt Depends78. Joe Tepe is here and he is on fire! Also sperm racing is a thing now.Jordan and Katie sit down with Joe Tepe from The Strip CrossFit and the conversation was epic. Stop what you are doing and listen to this one on 1/2 speed so you don't miss a thing. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes |
2025-05-161h 09It Depends77. Non-essential sex sounds, Pepsi is losing, and pick up the piecesJordan and Katie dig into conflict resolution about sexual moaners in the gym, the fall of Pepsi in the soda wars and why it is a good sign when your coaches pick up trash.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin
2025-04-1544 minIt Depends76. Katie could kidnap you, wellness is booming, and ex-members creeping backJordan and Katie are back after a long break. So much to catch up on. The CrossFit Open, Katie is going to be a great kidnapper, and so much more.
2025-04-0253 minIt Depends75. Dan Uyemura is here! Founder and CEO of PushPress is taking you to school!In this conversation, Dan Uyemura shares his journey from a troubled past to becoming the founder and CEO of PushPress, a software company focused on supporting boutique gyms, particularly CrossFit affiliates. He discusses his introduction to CrossFit, the challenges he faced as a gym owner, and his transition to entrepreneurship. Dan emphasizes the importance of community in fitness and critiques the practices of certain service providers in the fitness industry. In this conversation, the speakers discuss various aspects of the fitness industry, focusing on the integrity of software companies like Wattify, the importance of mentorship for gym owners, and...
2025-02-221h 27It Depends74. Kev DO NOT listen to this one, CFG rule change, and new coachesCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET...
2025-02-041h 02It Depends73. IT'S 2025!! 2024 Industry Rundown, Jordan's L2, Good coach, bad mover?In this episode, the hosts discuss the devastating California wildfires, personal stories of evacuation, and the importance of maintaining fitness credentials. They reflect on holiday gatherings and the significance of family traditions, before diving into the rising trend of continuous glucose monitors and their implications for health and wellness. The conversation concludes with a discussion on the intersection of fitness and medicine, emphasizing the need for proper nutrition education alongside medical interventions. In this conversation, Katie Hogan and JHo explore various themes surrounding women's health, fitness trends, coaching quality, and the importance of personal development in the fitness industry...
2025-01-1053 minIt Depends72. New FTC rules, don't be a hoarder, TOP 50% Y'ALLIn this episode, Katie and JHo dive into the curious habits of gym owners, from hoarding broken bumper plates to turning gyms into second garages. They tackle listener questions about cardio equipment—do you need all the gadgets or just the classics?—and discuss why making phone calls might be the simplest (yet hardest) way to grow your gym. Katie shares stories of her daughters’ athletic triumphs, proving that growing up in a CrossFit gym builds more than just muscles. JHo reflects on the idea of "quarters in broken machines," exploring the importance of focus and investing in what truly...
2024-12-1457 minIt Depends71. It's been a minuteIn this conversation, the hosts discuss a range of topics from the acquisition of Infowars by The Onion to the rapid evolution of technology and its implications for society. They reflect on the cultural significance of boxing and MMA, the importance of community and connection in fitness, and the impact of loneliness on mental health. The discussion also touches on personal training dynamics, the future of retail in the fitness industry, and the value of human interaction in a digital age. In this episode, Katie Hogan and JHo discuss the complexities of coaching in the fitness industry, focusing on...
2024-11-2146 minIt Depends70. Making sales calls, Rogue vs Concept 2, take a breakJordan and Katie wax nostalgic about the golden days of magazine collages and ransom note aesthetics, then shift gears into the wild world of AI, as JHo tries to figure out if his kid’s calculus grade is pure genius or just a well-played ChatGPT assist.The fitness world gets spicy as they tackle Metfix, which sounds like a workout plan but might just be a secret club with a confusing marketing strategy. But hey, nothing says “join us” like not knowing what you’re signing up for, right? They also highlight the art of making sales calls wi...
2024-10-211h 02It Depends69. Painted dogs, Katie is a hot mom, and making fitness, friends, AND money.Jordan and Katie kick things off with a lighthearted discussion about viral news, including a Chinese zoo painting dogs to look like pandas. They dive into the importance of following up with gym leads, with JHo sharing insights on their process at RESET and emphasizing how persistence can lead to higher conversions. Katie reflects on the challenges of balancing gym capacity and maintaining the right community vibe in smaller, personal training environments. They also explore the growing influence of AI in fitness, considering how it might complement coaches rather than replace them. The episode wraps up with their usual w...
2024-10-0558 minIt Depends68. Affiliate summit, to discount or not to discount, and level up your educationIn this episode, Katie Hogan and Jordan Holland discuss a variety of topics ranging from the science behind Doritos and invisibility to the importance of fitness certifications and coaching feedback. They reflect on the recent San Diego Affiliate Summit, share insights on gym management challenges, and emphasize the significance of marketing in the fitness industry. The conversation also touches on the topic of discounts in fitness and concludes with personal wins and lessons learned from the week.CrossFit | CrossFit Games | Become a CrossFit Affiliate | ...
2024-09-2158 minIt Depends67. Ask good questions, Jordan is in France, Katie hates periods, new zone dietWorst audio in the history of the pod but a trip to France can't stop this duo. Just listen to it. You don't need notes. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up |
2024-09-1250 minIt Depends66. Totally worth the wait, Jordan's Games experience, showers, and science foodIt's been a while. Cut us some slack. And enjoy.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | ...
2024-08-271h 00It Depends65. Practice your pitch, taping cats together, and It Depends merch?Jordan and Katie dive into a quirky 2018 study on parachutes, laugh about pricey military-grade dogs, and admire Bo Jackson's sports career. They discuss CrossFit HQ layoffs, advising gym owners to focus on what they can control. Katie shares BB’s stressful swim lessons, while Jordan vents about slow gym renovations. They highlight CrossFit's expertise in gamification and customization, with Katie humorously noting, "CrossFit is crushing it, everyone else is just taping cats together." The episode wraps up with wins and lessons, emphasizing the importance of addressing the whole person in fitness.CrossFit | Cr...
2024-07-1342 minIt Depends64. Crappy rent vs crappy landlords, no kids allowed, and strong sexy seniorsIn this week’s snark-filled episode of It Depends, Katie Hogan and Jordan dive into historical trivia, including parachutes and the Stonewall riots. They ponder why people can’t mind their own business, relating it to politics, religion, and CrossFit.Katie discusses her perfect landlords while Jordan rants about his gym move debacle and a landlord blocking their Pride events. The duo also explores a study on how heavy lifting benefits seniors, with Jordan's mom as a prime example.They debate the pros and cons of youth sports, with Katie defending pricey club sports and Jord...
2024-07-021h 02It Depends63. Wearables are for women, saunas are for menKatie and Jordan are back with their usual blend of wit and wisdom, diving into the absurd and the essential. Katie is adamant about NOT skydiving and Jordan has tried to die on more than 30 occasions. They hilariously navigate the history of June 13th and debate the most useless gym equipment (spoiler: it's not what you think). They tackle Yelp reviews, wearable tech, and the mental health benefits of saunas, all while Jordan reveals the roller-coaster saga of securing a new gym lease. Buckle up for an episode that's as unpredictable as their tangents!CrossFit
2024-06-2158 minIt Depends62. The gym without a face, CrossFit Games Semifinals, and Hyrox at your gymJordan and Katie don't agree about dogs. Again. There was some epic racing at semifinals but also some really bad attendance and should your gym be a Hyrox affiliate? CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning...
2024-06-0200 minIt Depends61. Humans vs the algorithm, sucking at sales, and snakes everywhere.Katie and Jordan kick things off with lots of snake-related news and then Katie gets a little heated over Orange Theory's "data-driven" coaching style. The team answers a listener question about sales and they get into gym filming etiquette.
2024-05-1956 minIt Depends60. Don't be the best, lessons from Stages, ISSA making moves, and I hate your vibe.Katie and Jordan go way off track with bad gym vibes and conjoined twins but once they rein it back in there is some really good stuff to learn from Stages cycling and the ISSA. Don't drop people just because you don't mesh with them and make sure you are taking advantage of the new tools from CrossFit HQ.
2024-04-3052 minIt Depends58. Lay off the buterfly and don't let the brand languish. Lessons from Lifetime Fitness, Bowflex, and Jazzersize.Katie and Jordan go ham on butterfly pull ups and catch up on a lot of CrossFit news. The Open is in full swing and Katie was basically the most important and beautiful person at the live announcement. The duo draws lessons from Lifetime's stellar performance and they dig into the risk of the CrossFit brand languishing if the players in this community don't all row in the same direction.
2024-03-0959 minIt Depends57. Charge like a bathhouse, Riot is closing, and selling your gymChatGPT says:In the engaging episode of "It Depends" dated February 22, hosts Katie Hogan and Jordan Holland dive into an eclectic mix of topics, from Taco Bell's innovative menu collaborations and a judge's scandalous resignation to the historic conclusion of Japan's Naked Man Festival. They weave in fascinating historical tidbits like the introduction of popcorn to English colonists and the cession of Florida to the U.S., while engaging in light-hearted banter about personal extravagances and the peculiarities of fitness spaces. The episode shifts towards more serious discussions on gym ownership, with a focus on the challenges and...
2024-02-2350 minIt Depends56. Can there be too much sex in the gym? What if your partner sucks?Jordan and Katie do it again. And by "it" I mean they surprise and delight with their brilliance and banter. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post
2024-02-0653 minIt Depends55. Your CRM game better be strong. Tesla, Tiktok and burnout?Jordan and Katie chat about CRMs, Tesla fitness gear, and Tiktok partnering with Peloton. The team answers a heavy listener question about burnout as well as other brilliant and delightful musings. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin |
2024-01-1959 minIt Depends54. Why do people fawn over earlier eras of CrossFit, Google search trends, new years resolutioner hatersJordan and Katie discuss why folks seem so enamored with an earlier era of CrossFit. They dig into industry news about Google search trends and what they indicate. And the team unpacks negative attitudes around the influx of New Years resolutions. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | ...
2023-12-311h 05It Depends53. SEASON 2! Well sort of. Year 2, so basically the same thing.Jordan and Katie chat about Ikea's foray into fitness equipment, the Bloomberg report on Xponential franchisees and Jordan throws his mother under the bus with Becca Voigt.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up
2023-12-1548 minIt DependsNovember 30, Affilaite fee increase, L2 requirement, and the industry outlook according to usJordan and Katie hit the usual topics but there is no way around the news out today about the affiliate fee going up an average of 50%. Jordan has been saying this should happen for a long time. Now that he is back in an affiliate that is still not recovered has the tune changed?
2023-12-031h 02It DependsNovember 16, Language matters, CEO's maybe not so much, and when to start marketing your new business.Jordan and Katie get into Planet Fitness leadership changes, boujee weight vests, how much language matters period but especially at your gym and when to start marketing your new business. Plus the other random nonsense. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell...
2023-11-1754 minIt DependsNovember 9, Games problems, sweaty member problems, trough of sorrow problem.Katie is coming in hot today. That is all there is to say.
2023-11-1059 minIt DependsNovember 2, Don't be like lifetime fitness, do have a plan for a broader service offering, and make sure you are casting a wide net for new members.Jordan and Katie talk about shoes and why you probably need less CrossFit gear than you currently own. Big and depressing news from Lifetime Fitness, and Hyperice and Escape Fitness are teaming up on recovery and what it means for you. Jordan isn't happy with the MCU. The paper, or the cinematic universe, but only one is discussed on the show. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News |
2023-11-0356 minIt DependsOctober 26, Rogue Invitational is predictive, Spotify has the answer, and you need more continuing educationKatie and Jordan basically teach a masterclass in business with lessons from Spotify. The team goes down a Fast and Furious rabbit hole for a bit but then the fitness business talk comes back in strong with continuing education, Centr making moves, and all about prospects and leads. Also, Jordan might be in love with Daniel Chaffey.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press
2023-10-2856 minIt DependsOctober 19, Super plunge and Ultra Theragun, stop buying new stuff for the gym, and drop ins suck sometimesKatie spends way too much time hating on Jordan's breathwork training, the duo discusses NASM's new trainer education program and are there too many features on the new Theragun pro plus?CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | ...
2023-10-2055 minIt DependsOctober 12, Your business partner might suckk, CLIMBR gets acquired, and Oura is doubling down on stressKatie Hogan and Jordan Holland are back with a dive into the Forme and CLIMBR deal, the changes Oura is making to it's platform and business model and they answer a listener question about a lazy good for nothing business partner. And there is still more. Check it out. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter
2023-10-1344 minIt DependsOctober 5, Sharing pronouns, Lulu vs Peloton, and gym lounge areasKatie and Jordan dig into the partnership between lululemon and Peloton and pull out lessons for gym owners and CrossFit HQ, as well as hit on cereal, gym lounge areas, using pronouns in the gym and inclusivity in general.
2023-10-071h 04It DependsSeptember 29, Jenn Green senior manager of US gym ops, writing a business plan, and fitness in the metaverseKatie and Jordan get to sit down with Jenn Green to chat about what she does for affiliates. The pair discusses Xponential Fitness getting into the metaverse, there is a listener question about business plans and so much more. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History
2023-10-021h 01It DependsSeptember 21, Everyone is a salesperson, lessons from EoS and Planet Fitness.Katie and Jordan get into who should be selling in your business. Spoiler alert it is EVERYONE! They chat about lessons from EōS Fitness and what to learn as they cross 1 million member mark. And maybe you stop trippin' when CrossFit changes a CEO. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Ne...
2023-09-2456 min
Salt & SpineKatie Parla on the Italian islands, shepherd culture, and diving for urchinHappy Friday folks! This week’s episode is a wee bit late because it’s a live show (!!!) which means the audio gave us a slight technical run-around. But it’s a fun one, for sure, in which we chat with Katie Parla in front of a live audience at our beloved Omnivore Books in San Francisco. First — last week, I shared the New York Times profile of B. Dylan Hollis, and this week the NYT is back (via Salt + Spine friend Priya Krishna) with a full feature on TikTok stars and how they’re changing t...
2023-09-2240 minIt DependsSeptember 14 Orange Theory is coming for your weightlifters and The CrossFit Games equipped by Life Fitness?Katie and Jordan get into Orange Theory Fitness' new strength program as well as Life Fitness entering the functional fitness equipment fray with a new equipment line. The duo discusses paying your staff for opening and closing and is it ok to run your gym as a hobby.
2023-09-1756 minIt DependsSeptember 7, Guido Trinidad is crushing it, but you already knew that, vacations are important, and maybe you should upgrade your gym techKatie and Jordan get to talk shop with the legend who built Peak 360 CrossFit and Wodapalooza as well as engage in their normal frivolous banter covering industry news on Xponentials new partnerships and Crunch Fitness' new technology integrations. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History
2023-09-091h 12It DependsAugust 31, AI is your friend, kids suck sometimes, old people are LIARS!Katie and Jordan dig into the use of the question of the day as well as other ways to engage. Old people are lying and we won't stand for it. AI is taking over everything but it will be your ally if you learn how to use it. And kids and dogs may or may not belong in the gym.SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry |
2023-09-0249 minIt DependsAugust 24, Feedback loops, CrossFit Games at ATT Stadium, and affiliate rookie of the year?Katie and Jordan get to chat with Max Cantor who after over a decade of CrossFit and a successful career in the tech space is opening his first affiliate with his wife. Dial in your sales process and raise your rates kids. Plus Jordan calls his shot and explains why AT&T Stadium will be the next location for the CrossFit Games.
2023-08-281h 06It DependsAugust 13, WE ARE BACK! And Caleb Gregory is with us.Katie and Jordan are back after a little break. Jordan is fatter than ever after the Iowa State Fair and the CrossFit Games. Caleb Gregory is here to talk about why CrossFit East Nashville is so amazing and how he basically sold it for a billion dollars. The team discusses getting your L2 vs Specialty courses and pound plates vs kilos.
2023-08-201h 05It DependsJuly 27, Katie loves GORUCK, should you go big or cheap when it comes to a lease, and there are enemies at the gates.Katie and Jordan get into coaching teens at your affiliate, they unpack some of their training, and Jordan is still fat but might be the best dad ever. No surprise there. NOBULL has a new majority shareholder and venture funding is coming to the fitness industry in a big way. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter
2023-07-2953 minIt DependsJuly 20, You should make your gym prett, Lululemon layoffs and the WHO is...a thing...I guess.Jordan and Katie dig into reasons to make your gym prettier. They discuss layoffs at Lululemon and why you should care. And the news from the WHO and how keeping it simple is still working for CrossFit's nutrition prescription. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica
2023-07-2546 minIt DependsJuly 13, Finding "good" CrossFit gyms, F45 HQ sucks more than ever, West Coast WZA and Mission Impossible 7Katie and Jordan talk about their strategies for finding a good CrossFit gym, more sad news for F45, and TYR Wodapalooza is coming to the West Coast and Jordan isn't excited about it.
2023-07-161h 02It DependsJuly 6, Does being a gym owner ever get easy, one of the host is crushing on Dale King and it isn't Katie, and lessons from XponentialJordan and Katie discuss whether it is better to be completely original when it comes to opening your affiliate or if you should take the road oft traveled. They also show an unreasonable amount of love to Dale King and they draw some lessons from Xponentials recent woes in the stock market.
2023-07-111h 03It DependsJune 29, It is a great time to open a gym, Ozempic is already outdated, and you should definitely double down on behavior change.Katie and Jordan talk about the imporance of brevity during the whiteboard brief, how you should be getting your clients to work on behavior changes outside of the gym, and why now is a great time to open a gym. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica
2023-07-0256 minIt DependsJune 22, Jason Khalipa has more money and more muscles than you. He really wants to help you improve on both.Katie and Jordan go deep with Jason Khalipa, CrossFit Games icon, highest grossing affiliate owner, and most impressive triceps in CrossFit. We also hit a listener question on when to throw in the towel and of course the perpetually incredible banter that always ensues. How much sex is too much at one time?CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | ...
2023-06-251h 34
PRsAllDay Affiliate Podcast#38 -Katie Hogan Makes Time For EveryoneKatie is a very busy woman - Mom, Coach, Flowmaster, West Coast Rep & new Affiliate Owner. We'll ask her about time management, the state of CrossFit, the future of CrossFit, and cool affiliate stories. Listen to Katie Hogan and Jordan Holland on their weekly podcast "It Depends" 0:00:00 Juneteenth Hero Workout: "Larry" 0:04:00 Franchising vs. Affiliation - CrossFit 0:10:15 CrossFit's Key To Success for New Affiliates: Find Better Owners0:11:25 About Katie Hogan 0:12:15 Craig Was Fired By CrossFit 0:17:00 Katie & The Valley Girls 0:24:00 Katie IS LIVE! 0:26:00 How Katie Got Started with CrossFit 0:28:00 Katie's First...
2023-06-201h 21It DependsJune 15, Dale King is the coolest and he knows it.Katie and Jordan get to chat with Dale King from PSKC CrossFit. Dale is also crushing it in a couple of other businesses because he is awesome like that. If you want to maximize your beard game then check out Doc Spartan. So many good lessons from this Ohio based CrossFit gangster. We dig into buying your gym to keep it from closing and answer a listener question about choosing to be a little niche within the niche.CrossFit | CrossFit Games | Become a CrossFit Affiliate |
2023-06-181h 37It DependsMay 8, Adam Neiffer is nicer than you, like a lot more, should use AI, and the fitness industry is boomingAdam joins Katie and Jordan and we cover a lot of ground, no surprise. They are incredible at interviewing people. Plus Adam is amazing. Obvi. We chat about AI for gym owners and maybe your community isn't as amazing as you think it is. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday
2023-06-121h 25It DependsJune 1, Alan is definitely winning but he wants you to win too!Alan joins Katie and Jordan to chat about how he found success with Rhapsody CrossFit, the team digs into the direction of CrossFit HQ, and Jordan has no self-control. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes
2023-06-031h 31It DependsMay 25, Don Faul keeps the party going, why affiliates should learn from Barry's bootcamp, and how to develop coaches if you aren't a great coach.Katie and Jordan continue the conversation with CrossFit CEO Don Faul in part 2 of this epic interview. The team discusses how to develop your coaches if you aren't the right person to do the job yourself, who affiliates as a whole could use a little more polish in their businesses, and does a great coach make more out of the program or does a great program not need a great coach. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | F...
2023-05-261h 23It DependsMay 18, Don Faul isn't holding back and we love itCrossFit CEO Don Faul joins Katie and Jordan for the most candid interview he has ever given. Big questions were asked and Don didn't balk at a single one. The pair discuss allocating funds in your business and if great coaches are made or born. This is part one of the interview with Don.
2023-05-191h 20It DependsMay 11, Bryant Powers is better than you at everything, Jenny Craig is dead, Oura is crushing, and you don't need TikTok, or maybe you do.Katie and Jordan get some learnin on systems from a true master of his craft. Bryant Powers has been doing CrossFit longer than you, has opened more gyms than you, but he still wants to be friends and help you crush it like he does. Katie says grandmothers should be doing muscle ups and you should definitely have at least one social media account. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech...
2023-05-121h 37It DependsCINCO DE QUATRO! Josh Hunnicut is here and raising the bar for affiliate financial success, Oura is up and Halo is down, and finally something nice about Trent.Katie and Jordan talk to Josh Hunnicut from New Species CrossFit. Long time affiliate owner who is absolutely crushing it and he is not shy about it. He isn't shy about anything in fact and we are here for all of it. Oura is making gains, Amazon is retreating in the wearable space and Inside Tracker thinks women are cool? And Jordan finally tells the world how he feels about Trent. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | ...
2023-05-051h 35It DependsApril 27, CrossFit layoffs and Jordan is a casualty, new business vs retention, and semifinals throwdowns.Jordan and Katie discuss Jordan's recent departure from CrossFit HQ. He is sad but not shattered. And more importantly he still believes in the mission unequivocally. Is it better to bring in new business or focus on retention? It's a short one but definitely worth a listen. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | ...
2023-04-2935 minIt DependsApril 20, Chriss Smith is dropping knowledge, fitness racing is on the rise, and you why you should smile moreKatie and Jordan get lessons in just about everything from the legend Chriss Smith from Trident Athletics and Trident Mindset. It takes a special person to build a 600+ member gym and then decide to scale back just to create more opportunities to foster connection. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter
2023-04-221h 40It DependsApril 13, Andrew Charlesworth comes in hot with the money talk, we want more from Hiller, rent is an issue, and everybody loves Twins.Katie and Jordan chop it up with Midwest Regional Affiliate Rep Andrew Charlesworth and his affiliate and his thoughts on all things money. How can we get better from Andrew Hiller, and how much should you be spending on rent. Oh, and Jordan just hit a PR even though he is old and fluffy. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press |
2023-04-141h 19It DependsApril 6, CFL1 isn't just for coaches, Mark Wahlberg vs Nicole Carroll, and would a 5 minute mile help your open rankingKatie and Jordan unpack reasons to get your CFL1 even though you may have no plans to be a coach. Mark Wahlberg is trying to be like Nicole Carroll to save F45, a new new weight loss drug is here, and Katie is the fittest volleyball mom and it scares people. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press
2023-04-071h 12It DependsMarch 30, Justin Cotler is here but he won't coach either of us. BMI still sucks, Target is innovating, should CrossFit HQ go DTC?Katie and Jordan are joined by legendary coach to the stars Justin Cotler. Well the stars of the CrossFit Games anyway. We all wish he trained all of the Kates though. Target is doing cool stuff with Gainful, and beleive it or not new reporting shows that the body mass index is still trash. F you Ancel Keys! And a discussion about trading for memberships and how many machines does one gym actually need. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate |
2023-03-311h 51It DependsMarch 23, Dating your members, raccoon dogs, more lessons from franchise fitness, and Precor layoffs are a good sign for CrossFitKatie and Jordan once again perfectly thread the needle between brilliance and whimsy. Short episode because our guest today didn't. come through for us. We take lessons from Xponential Fitness' earnings report, unpack the Forbes article on CrossFit, celebrate Precor layoffs, and somehow start unpacking relationships in the gym and end up in stinky member territory. It is a wild ride. Just listen to it. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | ...
2023-03-2441 minIt DependsMarch 16, CrossFit inside Wal-Mart, Quarterfinal review with a quarterfinal athlete, big vs small gyms, and showering your members with loveJordan and Katie talk about new alternatives in health care and what this could or should mean for affiliates. Review the quarter finals workouts from an athlete and a business perspective. Do you need a shower in your gym? Probably not but let's review the data.
2023-03-181h 01It DependsMarch 9, Kevin Ogar teaches us stuff, personal training at CrossFit gyms, Planet Fitness is breaking records, and Alexis Raptis is going to win the CrossFit Games?Katie and Jordan cover so much ground with Kevin Ogar. You don't know what you don't know so you need to check this one out. Personal training at your CrossFit gym could unlock careers for your staff. Apple is doing cool stuff and Planet Fitness is absolutely crushing the revenue game but not the results game and why you should care. SHOW NOTESCrossFitCrossFit GamesBecome a CrossFit AffiliateFitt InsiderClub IndustryA...
2023-03-111h 21It DependsMarch 2, The best insurance lesson ever and why RRG is the only answer, NOBULL is going big in London, do you need a head trainer, and what you should do about the crappy gym down the streetKatie and Jordan are joined by Eric Reingen of the CrossFit RRG and he is breaking down everything you didn't know you wanted to know about insurance. And if you listen to this and don't immediately sign up for the RRG you need to listen to it again. Nut milks are officially milks, London is where the cool kids work out, and why you shouldn't be angry about the crappy gym down the street you should be helpful instead.CrossFitCrossFit GamesBecome a CrossFit Affiliate
2023-03-031h 19It DependsFebruary 23, Finding new members, developing new trainers, arrogant Costco shopping, and a gated CrossFit community.Jordan and Katie spend some time diving into developing trainers, pursuing more credentials vs getting more time on the floor with actual clients. Do you judge people for what's in their shopping cart? Could vegetable prescriptions for food insecure populations be on the way? And how to attract members who have never done CrossFit before.CrossFitCrossFit GamesBecome a CrossFit AffiliateFitt InsiderClub IndustryAthletech News
2023-02-241h 13It DependsFebruary 16, Jesse Burdick comes in hot with the steroid talk, F45, 24 Hour Fitness, and Tonal are taking hits, trainer pay rates, and profitability talkKatie and Jordan dig into some industry news regarding big players and the hits they are taking. F45 and 24 Hour Fitness are on quite a roller coaster. Tonal is for sale if you have a few hundred million dollars, and how to think about compensating your traininers. And is your gym actually in the black or is it an illusion based on your volunteer efforts? Katie's husband Jesse Burdick joins us to talk about powerlifting and gives Jordan quite the education on steroid use in and outside of CrossFit competitions.Thanks to:CrossFit.com
2023-02-171h 27It DependsFebruary 9, Gym ownership as a side hustle, CrossFit Hillcrest update, 2023 fitness trends, and when to fire a trainer,Katie and Jordan discuss the true value of the CrossFit Level 2 seminar and why every person who calls themself a professional coach should take it. They dig into some industry news on loneliness, a startup focusing on puberty and body health for young women, and Xplonential fitness is going to sea. They also discuss when to fire someone at your gym and Jordan gives an update on the gym he purchased in San Diego.
2023-02-091h 00It DependsFebruary 2, Happy black people month, Niki Brazier is here and delightful, should your staff be sales trained and a case for rotational movementsJordan and Katie dig into marketing concepts with the brilliant Niki Brazier, Jordan has a serious number 2 situation and a magical drop in experience at CrossFit Pendulum. The team unpacks the how and why behind rotational movements in your programming, and they unpack wins and lessons from the West Coast affiliate summit.
2023-02-031h 14It DependsJanuary 26, Acquisition vs retention, H&M has a gym, John Wooley joins, and you don't need to care about competing to do the OpenKatie and Jordan discuss whether it is better to focus on acquisition or retention, how drug companies are targeting obese people, and H&M's fitness concept store in Brooklyn. John Wooley of Make Wods Great Again joins the show for a chat about his epic productivity, lessons from business in and outside of the affiliate, and why you should do the CrossFit Open.
2023-01-271h 01It DependsJanuary 19, Affiliate summit, Katie loves her Oura ring, Jason Khalipa is back in CrossFit, Chase Ingraham is on the show and puts Jordan's podcast voice to shame!Jordan and Katie talk about the first affiliate summit of 2023, and about how Whoop sucks but Oura is cool, and Jason Khalipa is back in the CrossFit fold. They go over on ramp vs straight to class models, and Chase Ingraham joins us on the show. Wins, lessons, she implies, he infers, we have got it all. CrossFit.comCrossFit GamesFitt Insider Whoop sucksClub Industry Lifetime Fitness is crushing
2023-01-251h 13It DependsJanuary 12, Continuing education, fat kids on drugs, Adrian Bozman joins us, and when to get a bigger spaceKatie and Jordan in typical fashion cover a lot of ground. The team is shocked and appalled by the new guidance on childhood obesity. They discuss the merits of continuing education with specific emphasis on the CrossFit level 1-4. Adrian Bozman is the first guest on the show and you don't want to miss that interview. And the listener question this week is about when is the right time to get a bigger space. CrossFit.comhttps://www.crossfit.com/CrossFit Gameshttps://games.crossfit.com/C...
2023-01-131h 07It DependsJan 5, The magic of CrossFit, getting angry on Facebook, the importance of starting off on the right foot, and numbers you should be trackingJordan and Katie talk about the Magic of CrossFit campaign, how Jordan got fired up over a Facebook post from a gym owner, the important numbers you should be tracking in your business. Jordan dropped into CrossFit Alinea and loved it.
2023-01-0757 minIt DependsDecember 29, Incentivizing staff, Gary Gaines departs CrossFit, Netflix adds fitness, and NOBULL is in the NFLJordan and Katie reflect on Gary Gaines' time at CrossFit HQ, discuss options for creating pay incentives for staff, as well as their respective top 5 CrossFit moments from 2022.
2022-12-311h 04It DependsDecember 22, CrossFit Louvre crushing, strength training is so hot right now, and DEI funKatie and Jordan talk about Jordan's international drop in tour, and how the rise of strength training among your competitors is a good sign for the industry and your business and then dig into a listener question about pursuing diversity for diversity's sake in your affiliate.
2022-12-231h 06It DependsDecember 15, Lessons from fitness franchising, do you know your [bill of] rights, cleaning up membership rates,Jordan tests Katie's knowledge of American government, and the team goes deep into fitness franchising but not without first digging into chicken franchising. Lessons from Jordan's drop in at CrossFit Signal Hill and a discussion of cleaning up membership rates after purchasing a gym.
2022-12-1659 minIt DependsDecember 8, Employee compensation, unicorns, polygamy, CrossFit SOMA, Jute CrossFit and the FDA sucks...alotKatie and Jordan dig into employee compensation, unicorn permits, why you should stop putting your face online. Oh and a bunch of other mildly related topics and their impact on your fitness business.
2022-12-101h 07It DependsDecember 1, Rosa Parks, eviction notice, Spartan Race, better follow up, and better sales trainingKatie and Jordan talk about effect follow up to ensure your business is running like a business, the need to train your staff to sell and just as important the need to let them make some mistakes along the way, plus you could be sent to prison for a booty call in Indonesia. It's a riot.
2022-12-0555 minIt DependsNovember 22, Dead minks, drop in at my own gym, leap seconds, mental health apps, weight check in, and Black Friday questions.Katie and Jordan are having too much fun talking about dead animals, lessons on the leap second, and a check in on Jordan's weight loss progress. They also answer a listener question on Black Friday deals and share lessons in parenting.
2022-11-2356 minIt DependsNovember 22, Dead minks, drop in at my own gym, leap seconds, mental health apps, weight check in, and Black Friday questions,Katie and Jordan are having too much fun talking about dead animals, lessons on the leap second, and a check in on Jordan's weight loss progress. They also answer a listener question on Black Friday deals and share lessons in parenting.
2022-11-2358 minIt DependsNovember 12, Customer follow up, CrossFit affiliates in the news, Lessons from Crypto meltdown, Chad reflectionsKatie and Jordan cover a lot of ground from pothead cows in Ireland, to how the FTX meltdown has some hidden wisdom for gym owners and Jordan finally goes to the dentist. The CrossFit Open registration is live and one of us is signed up already. It doesn't matter who. Amazon is dealing drugs, we talk space travel, and reflections on Chad and so much more. Let's get into it!
2022-11-1856 minIt Depends0. It Depends PreviewCheck out the preview of the brand new podcast from your 3rd favorite flowmaster and her diversity hire. Katie Hogan and Jordan Holland are talking about all things fitness and business with a slight CrossFit bias. It's like real news and stuff.
2022-11-1201 minIt Depends1. November 10, Early Open registration, Level 4 launch, Gym culture, Inflation impactFIRST EPISODE: Katie and Jordan get into all things CrossFit and business. What does that mean? Listen and find out. The Open is open early this year, the Level 4 is finally coming back, and Don goes down under. And Katie and Jordan might be bad parents.
2022-11-1152 min
Negative ThotsKatie Hogan: "Take a step back... And paint that lady!"We put our painter's hat on this week as we discuss what thots we have behind the brush with Katie Hogan.
Katie is an artist (focused on painting), and a union organizer. Katie organizes unions and canvases all while dealing with Major Anxiety and Depression. Our host finds common ground and the two thotful artists discuss what it means to develop a relationship with art, being a stressed-out kid with decisions to make, the social media sprint and who's winning (not our brains!), learning how to voice our thots and feelings, as well as thots of self-doubt a...
2022-10-1556 min
Wellness By DesignGardening as a Path to Healthier Living with Katie OglesbyGrowing your own food is a fun way to eat highly nutritious and organic food. If you're not sure where to start, join me and my guest, Katie Oglesby, to learn how easy it is. In this episode you'll learn: ⏰ 1:45 Katie's anaphylactic reaction to hair dye lead her to a life change and health coaching ⏰ 7:07 How to get started with gardening ⏰ 10:15 Starting early with a cold frame ⏰ 12:47 The healing power of herbs ⏰ 16:13 How to build the soil ⏰ 19:44 How to NOT have everything ready at once ⏰ 26:44...
2022-05-2632 min
The Empower Hour with Katie & SarahThe Empower Hour with Katie & Sarah Episode 3: Peloton Bike Fits and a Powerzone Obsessed Mother Daughter DuoThis week, Katie and Sarah rehash their spring break getaways, talk about getting back on the bike after being away, and make plans for the final weekend of training before next weekend's Pelfondo. Then, we bring on Team Wilpers Expert Bike Fitter Dwayne Adams to talk about the benefits of getting a bike fit for your Peloton in our Power Up segment. After that, we have our Powerhouses segment featuring the mother daughter dynamic duo of jennifer Hogan and Brigit Hogan Martina, who have such a special relationship–and a shared love of cycling. They are Powerzone devotees and ha...
2021-04-091h 16
Dare Ah New BeliefKatie Elliott: Little Challenges – Part 2Tune in to my Katie Elliott: Little Challenges - Part 2 episode, to learn how Katie's pain led her to create a way to always have a friend in your pocket.The post Katie Elliott: Little Challenges – Part 2 appeared first on Nada Hogan.
2020-03-3029 minDare Ah New BeliefKatie Elliott: Little Challenges – Part 1Tune in to my Katie Elliott: Little Challenges - Part 1 episode, to learn how Katie's journey through fear, anxiety, and isolation transformed her life.The post Katie Elliott: Little Challenges – Part 1 appeared first on Nada Hogan.
2020-03-2427 min
geektitudeEpisode 98 – Fanfiction with Katie from Tea Time with Katie and Chelseageektitude Show Notes for 11.05.2017
Guest Interview: Katie from Tea Time with Katie and Chelsea
#WeeklyGeekery (The geeky stuff we did this week)
Feature – Fanfiction
All the music in this episode is by Bensound and is being used under a Creative Commons license. You can find more muisc by Bensound at www.bensound.com
Geektitude is a proud member of the Geek to Geek Network. Check out other Geek to Geek shows such as the Geek to Geek Podcast, Geek Fitness Health Hacks, and The Comic Box! And make sure to join our...
2017-11-0656 mingeektitudeEpisode 98 – Fanfiction with Katie from Tea Time with Katie and Chelseageektitude Show Notes for 11.05.2017
Guest Interview: Katie from Tea Time with Katie and Chelsea
#WeeklyGeekery (The geeky stuff we did this week)
Feature – Fanfiction
All the music in this episode is by Bensound and is being used under a Creative Commons license. You can find more muisc by Bensound at www.bensound.com
Geektitude is a proud member of the Geek to Geek Network. Check out other Geek to Geek shows such as the Geek to Geek Podcast, Geek Fitness Health Hacks, and The Comic Box! And make sure to join our...
2017-11-0656 min
The Path to PerformanceEpisode 01 with Lara HoganWelcome to the Path to Performance, a podcast for everyone dedicated to making websites faster.
In this episode, we discuss Tim's latest project, What Does My Site Cost, HTTP2, and a new site for performance audits (perfaudits.com).
For our interview this week, we're joined by Lara Hogan. Lara is the Senior Engineering Manager of Performance at Etsy and the author of Designing for Performance.
She shares how she uses video to show website performance, how she motivates her Etsy team to care about performance, how to get your clients excited about performance...
2015-04-0700 min