Shows
Brand Retro with CyberdogzLearn From the Best: Inspiration + Brand Motivation | Ep. 14In this Brand Retro episode, Mike and Katie Jenison explore how to find real inspiration—the kind that connects to a person or a brand—and how to turn that inspiration into motivation you can actually use. They unpack how to think differently, stay on track, and create something truly unique for your brand. Highlights People that inspire Mike - 1:29 Why he finds some people inspirational - 2:43 Talking about Steve Jobs - 6:06 Finding something that is unique to you - 8:12 Surround yourself with people that think the same as you - 8:42 Find different ways to be...
2020-08-0443 min
Brand Retro with CyberdogzBrand Storytelling: How to Tell a Story That Sells | Ep. 12In this Brand Retro episode, Mike and Katie Jenison define brand storytelling—what it is, why it matters, and how it applies to your brand in the real world. They unpack how storytelling supports branding, why it takes time to understand your message, and how to tell your story in a way that builds connection and trust. Highlights How storytelling applies to branding - 1:39 It takes time to understand your brand - 2:57 Telling the story of your brand - 3:46 Consistency as a piece of the puzzle - 9:32 Using the brand retro mindset - 12:37 Tell you...
2020-07-2142 min
Brand Retro with CyberdogzBuilding a Successful Blog: Content Strategy + Brand Growth | Ep. 11In this Brand Retro episode, Mike and Katie Jenison break down what it takes to build a successful blog—why blogging works, how to create valuable content, and how to make sure your message actually lands with your audience. If you want long-term brand growth through content, this is your starting point. Highlights Why blogs are great - 1:53 The importance of creating value and content - 3:43 You want your message to be received - 4:55 You need to have a plan - 8:31 The importance of your social marketing - 11:20 Spending time generating content - 13:52 Finding you...
2020-07-1441 min
Brand Retro with CyberdogzHow to Build a Personal Brand (vs Corporate Branding) | Ep. 10In this Brand Retro episode, Mike and writer Katie Jenison break down personal branding vs corporate branding—what a personal brand really is, why it matters, and when building one becomes essential. They cover the core differences, how to think about positioning, and how to decide if a personal brand is the right move for your goals. Highlights What a personal brand is - 1:41 A personal brand and a corporate brand - 1:53 Being in the right place and time - 2:38 Why do you want to build a personal brand - 5:56 Defining your target audience - 9...
2020-06-3032 min