Shows
Brand Retro with CyberdogzLearn From The BestListen in as Mike and Cyberdogz writer, Katie Jenison, discuss the logic and thought process of finding those points of inspiration that connect to either the person or the brand. And how that inspiration can feed your motivation and keep you on the track of creating and maintaining something unique to your brand. Prepare to think differently! Highlights People that inspire Mike - 1:29 Why he finds some people inspirational - 2:43 Talking about Steve Jobs - 6:06 Finding something that is unique to you - 8:12 Surround yourself with people that think the same as you - 8:42 F...
2020-08-0443 min
Brand Retro with CyberdogzBrand StorytellingMike and Cyberdogz writer, Katie Jenison, discuss what Brand Storytelling is, the approach, what it all means, and when it applies to your own brand. Highlights How storytelling applies to branding - 1:39 It takes time to understand your brand - 2:57 Telling the story of your brand - 3:46 Consistency as a piece of the puzzle - 9:32 Using the brand retro mindset - 12:37 Tell your story: that’s the whole point - 13:49 Tools that you can use to tell your story - 16:43 Finding brands that inspire you - 20:47 Creating connection and recognition - 21:59 There's a part of...
2020-07-2142 min
Brand Retro with CyberdogzBuilding a Successful BlogMike and Cyberdogz writer, Katie Jenison, discuss some of the main points of building a successful blog and as always, how to approach this process in a way that makes YOUR brand unique. Highlights Why blogs are great - 1:53 The importance of creating value and content - 3:43 You want your message to be received - 4:55 You need to have a plan - 8:31 The importance of your social marketing - 11:20 Spending time generating content - 13:52 Finding your voice and content - 19:13 What’s the process? - 20:44 Finding the best keywords and phrases - 26:00 Why emails are...
2020-07-1441 min
Brand Retro with CyberdogzBuilding a Personal BrandMike and Cyberdogz writer, Katie Jenison, discuss some of the main points and differences of personal branding versus corporate branding, and when a personal brand is necessary. Highlights What a personal brand is - 1:41 A personal brand and a corporate brand - 1:53 Being in the right place and time - 2:38 Why do you want to build a personal brand - 5:56 Defining your target audience - 9:00 What to do to create a personal brand - 11:24 Different reasons to build a personal brand - 18:53 Building audience and content - 21:01 Expecting instant results - 29:14 Finding your audience...
2020-06-3032 min