Shows
STR LawThe Snatch-and-Grab Lawsuit: Why Your STR Needs LLC ArmorAsset protection doesn’t have to be confusing, especially when you own short-term rentals. In this episode, Katie is joined by attorney Kevin Snyder of Snyder Law to break down “layers of protection” for STR owners: insurance, LLC structuring, and when trusts may (or may not) make sense. They cover why separating properties into different LLCs can reduce risk, the real problem with “pooling” rentals under one entity, and how out-of-state LLCs (like Wyoming) can add an extra deterrent layer—especially for California owners concerned about charging orders. Kevin also explains the basics of piercing the corporate veil, the com...
2026-02-2345 min
The Typecast: Grow Your Art BusinessWhat If Personal Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65Send a textPre-order our book, Follow Your Art! https://goodtype.us/follow-your-art-bookIn this episode, we’re joined by illustrator, designer, and letterer, Lisa McCormick who is celebrating 10 years of full-time freelancing and doing it her way! Lisa shares how she’s built a career working with major brands without being loud online or glued to every social media platform. We talk about why personal projects are often the reason dream clients come knocking, how curiosity and experimentation have shaped her signature style, and why being “quiet” online doesn’t mean being invisible. We also g...
2026-02-1050 min
More McGrady with KatieA Conversation with Rian Johnson, Director of Wake Up Dead Man: A Knives Out MysteryRian Johnson, the director of Wake Up Dead Man, the third in the wildly popular Knives Out franchise on Netflix, chose a Catholic parish as the setting of his latest film for a variety of reasons, the main one being: Catholicism looks cool. And, let's be real, it is cool. Hear how this latest Knives Out movie is ultimately about a journey through some big ideas about community, faith, what we owe each other, and what we come to believe.
2026-01-3022 minThe Typecast: Grow Your Art BusinessWhat If Making Videos Helped You Make Better Art? | The Typecast Episode 64Send us a textIn this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything. Chris shares how a daily challenge that started as a way to reconnect with drawing quietly became the foundation of his entire career. We talk about what it means to play the long game as a creative, how personal work can naturally lead to apid opportunities, and why focusing on making matters more than chasing the per...
2026-01-2748 minThe Typecast: Grow Your Art BusinessWhat If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63Send us a textIn this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself.We also get into real-world outreach strategies, including walking trade shows, pitching without being salesy, and why face-to-face connections still matter. Along the way, we talk packaging, brand strategy, work-life balance, and designing systems that allow you to grow without burning out.If you’re a designer who wants better clients, better collaboration, and a career that su...
2026-01-1354 minSTR LawSmall-Town Politics, Big Zoning Risks for STR Hosts with Ali HaneyWhat happens when a 90-acre Property collides with small-town politics and zoning boards?In this episode of STR Law, real estate attorney and Airbnb investor Katie Johnson sits down with Ali Haney—short-term rental owner, branding expert, and host of The Branded Market Podcast. Ali shares how she bought a 90-acre property in rural Kentucky to build a wedding venue with on-site stays, only to face neighbor backlash, packed hearings, and a conditional use permit loaded with 18 conditions.You’ll learn:How informal “zoning green lights” can fall apart at the hearingWhat c...
2026-01-1240 minSTR LawGetting Paid: Commercial Collections & Enforcing Judgments with Mark Rossman & Noah MatthewsWhen you win a lawsuit, the judgment is only as valuable as your ability to collect. In this episode of STR Law, real estate attorney Katie Johnson sits down with business litigators Mark Rossman and Noah Matthews of Rossman PC to break down what commercial collections really look like—especially when a debtor tries to dodge payment.They discuss the difference between cases where a client already has a judgment versus situations where you still need to sue, why acting quickly can dramatically improve recovery, and what enforcement strategies may be available—from post-judgment discovery and emergency moti...
2025-12-1959 minThe Typecast: Grow Your Art BusinessWhat If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62Send us a textWhat happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to make?In this episode, we’re joined by Jordan and Jeremy Coon of Brethren Design Co., a two-person studio built on trust, contrast, and a shared love of making things that are fun, expressive, and a little chaotic (in the best way). We discuss what it’s really like to work with family, how they naturally fell into different roles, and why embracing each other’s strengths has be...
2025-12-1649 minSTR LawRenovate Without Regret: Contracts, Permits & Contractor Red FlagsRenovations can make—or break—your short-term rental. In this episode, real estate attorney and host Katie Johnson sits down with Minnesota investor Tanya Rooney to share a practical playbook for managing construction on STR properties. They explain how vague scopes create chaotic bids and walk through what to include in a detailed scope (counts, locations, specs, exclusions) so proposals reflect the same work. You’ll hear the real differences between commercial and residential contractors, how contracts with timelines and payment milestones prevent surprises, and why licenses, insurance, permits, and final inspections are non-negotiable. Tap the 🔔 fo...
2025-12-1337 minThe Typecast: Grow Your Art BusinessWhat if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61Send us a textIn this episode, we sit down with illustrator, designer, and jill of all trades Marisol Ortega for a conversation that’s equal parts honest, hilarious, and deeply relatable for anyone navigating a creative career.Marisol talks about leaving full-time work (again!) to return to freelance life, why office-centric culture doesn’t support the way many creatives actually think and work, and how being a parent shaped her career decisions. We dig into the reality of juggling big-name clients, managing energy, working with a rep, and building a sustainable freelance practice that does...
2025-12-0249 min
The Brand & Market Podcast - Turning Airbnb Listings into LegaciesHow to Build a Legally Protected Real Estate Portfolio with Real Estate Attorney & Investor Katie JohnsonAre you taking the right legal steps for your Airbnb property? In today’s episode, I’m talking with real estate attorney and investor Katie Johnson. Katie shares her perspective on setting up your real estate portfolio, utilizing zoning ordinances to your advantage for short-term rentals, and how local communities are legally responding to the Airbnb market. Time-stamps:Meet Katie (0:47)Katie’s short-term rental journey (2:24)Following in a parent’s footsteps and niching down (4:10)Katie’s real estate portfolio today (5:37)Loving the experience of a gut rehab (7:23)How to...
2025-11-1940 minThe Typecast: Grow Your Art BusinessWhat if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60Send us a textIn this episode, we’re joined by a very special guest, Rebecca Shostak, co-founder of Flodesk and lifelong designer-turned-entrepreneur. This conversation is packed with insights into how creativity, design thinking, and intentional decision-making can shape not just a project but an entire company. We also go deep into AI, the fears, the opportunities, and what it looks like to use it as a tool that supports creativity rather than replaces it. Rebbeca shares how she went from designing merch for top artists to identifying a massive gap in the email-marketing world…and e...
2025-11-1852 minSTR LawFinancing STRs the Right Way: Non-QM, DSCR, and Avoiding Mortgage-Fraud Traps.Short-term rentals are booming, but financing them is where a lot of hosts get tripped up. In this episode, Katie talks with Parker, a lender licensed in 45+ states, about how STR buyers can actually qualify using traditional QM (Qualified Mortgage) loans, more flexible non-QM products (bank-statement, 1099, full-doc non-QM), and DSCR (Debt Service Coverage Ratio) loans that rely on projected STR income or AirDNA data. This episode also explains when you can safely buy in your own name and deed it into an LLC, how to tell if a seller-credit or rate-buydown is actually helping you or just “lip...
2025-11-1338 minSTR LawInvesting with Vision: Structuring Profitable Partnerships in Short-Term Rentals with Natalie PalmerShort-term rental operators can find the deals — the tricky part is bringing in investors without creating legal or partnership headaches. The questions start fast: How long is the hold? Who manages? What if someone wants out early?In this episode of STR Law, Katie Johnson sits down with Natalie Palmer (No Vacancy Podcast, Level Up Your Listing Summit) to break down a real deal she raised for an upstate New York STR. They walk through why they chose a 7-year exit, how they kept terms the same for every investor, using a manager-managed LLC, DSCR loans, and ho...
2025-11-0537 min
The Tara Palmeri ShowEXCLUSIVE: Katie Johnson Lawyer Breaks Silence About Epstein and TrumpWhat secrets lie behind the Epstein files, and why is the truth about Katie Johnson still shrouded in mystery?
In this exclusive episode of The Tara Palmeri Show, Tara joins forces with Reed Galen, author of The Home Front, to dive deep into the unresolved allegations surrounding Katie Johnson, a Jane Doe who accused Jeffrey Epstein and Donald Trump of heinous acts in 1994. Tara shares exclusive insights from her investigative reporting, including interviews with Michael Cohen and Katie Johnson’s attorney, shedding light on the intimidation tactics that led to the case being dropped days before the 2016 election. Together, Ta...
2025-10-0956 minThe Typecast: Grow Your Art BusinessWhat If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59Send us a textIn this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds.We dig into the reality behind comparison traps, how boundaries keep creativity sustainable, and why building community matters more than chasing algorithms. Callum also opens up about shifting energy to...
2025-10-0752 minSTR LawStop Overpaying Taxes: STR Strategies Every Host Must Know – with Ryan BakkeTaxes can make or break your short-term rental business, and most hosts are leaving thousands of dollars on the table. In this episode, licensed CPA, Ryan Bakke, explains how Airbnb and vacation rental investors can use smart tax planning to keep more of what they earn. From bonus depreciation and cost segregation to entity structuring and the STR loophole, Ryan breaks down strategies in a way every host can understand: How the 2025 return of 100% bonus depreciation could unlock huge upfront tax savingsThe short-term rental loophole that allows you to offset W-2 income wi...
2025-09-1241 minSTR LawAre your short-term rentals truly protected from legal risks and costly mistakes?In this episode of STR Law, Attorney Katie Johnson sits down with Arizona realtor and attorney Mike Stone to explore his journey to real estate, property management, and short-term rental entrepreneurship. We dig into:How Mike transitioned from litigation and insurance defense to Airbnb investingThe lessons learned (and money lost) from arbitrage deals — and why he now champions co-hostingSmart strategies for negotiating with property owners and protecting yourself with contractsThe process of selling a property management company and structuring clean, fair dealsThe growing opportunity of fr...
2025-09-0544 minThe Typecast: Grow Your Art BusinessWhat If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58Send a textWhat does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast.Amber shares the reality of landing big-name projects (and why you sometimes have to view them as long-term investments), the pros and cons of building a flexible studio model, and how she has learned to adapt her business during...
2025-09-0257 min
Kieding SidebarKatie Johnson, expert in Commercial Lighting. What's the bright idea? She gives us a glimpse into the brilliant future of commercial lighting.Today we talk with Katie Johnson. She tells us about some new and exiting things happening with lighting in commercial spaces.Katie is coming upon her 11th year at MH as a Specification Salesperson. Her role includes supporting Architects, Interior Designers, Engineers, and Lighting Designers in selecting and designing lighting for all kinds of spaces in the built environment. Her favorite part of the job is helping designers achieve their vision. When she’s not schlepping lights around town, writing luminaire schedules, running photometric calculations, or nerding out about lighting in some way, you can find her han...
2025-08-2627 minThe Typecast: Grow Your Art BusinessWhat If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57Send us a textWhat happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business.We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal projects with client work matters, and the ways they’ve navigated creative overlap in their pa...
2025-08-1957 minSTR LawThe $11.6 Million STR Verdict – What Went Wrong & How to Avoid ItIn this eye-opening episode of STR Law, attorney and Airbnb investor Katie Johnson sits down with short-term rental safety expert Justin Ford of Breezeway to break down what may be the largest jury verdict ever involving a short-term rental — a staggering $11.6 million.We dig deep into the case details:The incident that led to a guest’s life-changing injuryThe safety oversights and legal missteps that proved costlyHow the absence of proper signage, LLC protection, and tailored rental agreements played a roleWhy “duty of care” isn’t just a buz...
2025-08-0842 minThe Typecast: Grow Your Art BusinessWhat If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56Send us a textIf LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently.We also...
2025-08-051h 04STR LawLake Access and Rental Properties: Legal Pitfalls Every Host Should AvoidAre you confident about your lake access rights? Do you really know where your property line ends? In this episode of STR Law, real estate attorney Adam Toosley of Thompson Coburn LLP joins us to demystify some of the most misunderstood—and litigated—aspects of property ownership.With over 20 years of real estate litigation experience, Adam explains key legal concepts like adverse possession, easements, and riparian rights in plain English. You'll hear how everyday features like an old footpath or misplaced fence can turn into high-stakes legal battles—and what you can do to protect your short-term rental...
2025-08-0146 min
Blocked and ReportedEpisode 269: The Rise And Fall Of Chucky Johnson (with Richard Hanania)This week on Blocked and Reported, Jesse and Katie are joined by Richard Hanania to discuss the case of Charles C. “Chuck” Johnson: entrepreneur, internet activist, Turkish restaurant technologist, possible government asset, and his own very bad legal counsel.About (Charles C. Johnson’s personal site, via Wayback Machine)What Is Chuck Johnson, and Why the Web’s Worst Journalist Matters (Gawker)Wait, Did Clowntroll Blogger Chuck Johnson S**t on the Floor? (Deadspin/The Concourse)Media conservatives won't claim derisive blogger Charles Johnson (Washington Examiner)The Constructs: Is Sheryl S...
2025-07-281h 17The Typecast: Grow Your Art BusinessWhat If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55Send us a textWe’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned.We cover the wins, the weird gigs, the tough pricing decisions, and why saying “yes” to unexpected projects early on in our creative career has opened big doors in surpr...
2025-07-2249 minSTR LawHOAs & STRs: What Every Investor Needs to KnowThinking about buying a short-term rental in a neighborhood with a Homeowners Association (HOA)? You need to listen to this first. In this episode of STR Law, we sit down with one of the nation’s top HOA attorneys, Kevin Hirzel of Hirzel Law, PLC, to break down everything short-term rental (STR) investors must know before purchasing property in an HOA-governed community.We dive deep into:✔️ The real power HOAs have to restrict or ban short-term rentals✔️ What to look for in the HOA’s bylaws, CC&Rs, and meeting minutes✔️ How and when HOAs can amend r...
2025-07-1836 minSTR LawStreet Fight in Northville with Attorney Kyle KonwinskiKatie brings land-use litigator Kyle Konwinski onto STR Law to unpack the blockbuster lawsuit that forced the City of Northville, Michigan, to reopen its two main downtown streets—just in time for local businesses to survive the summer. Spoiler: Kyle’s clients won. In this episode you’ll learn:How COVID-era “temporary” street closures morphed into a permanent May-through-November shutdown that gutted weekday foot traffic and slashed some store revenues by 75 percent. Why Kyle organized 700+ owners and residents into a nonprofit, “Let’s Open Northville,” to pool funds and gain standing for injunctive relief instead o...
2025-07-1036 minSTR LawFrom Shut Down to Showdown: How One Host Took on City Hall (and Won)In this powerful first episode of STR Law, real estate attorney and Airbnb investor Katie Johnson sits down with Sarah Glidewell from the Karwells to unpack the two-year legal odyssey that nearly shut down her Cadillac, Michigan short-term rental, colloquially known as "Orange Cadillac." From city lawsuits and zoning nightmares to grassroots campaigns and a bold pivot to podcasting, Sarah shares how she rallied neighbors, business owners, and local officials to flip the vote and get her property rezoned.You’ll learn:How to navigate rezoning battles and city council politicsTips for ga...
2025-07-0339 minSTR LawThe Guest Who Wouldn’t Leave: Inside a Real-Life Airbnb Eviction🎙️ Episode 2: The Guest Who Wouldn’t Leave — How to Handle Airbnb Evictions, Nightmare Guests, and Legal LoopholesWhat do you do when your Airbnb guest refuses to leave?In this episode of STR Law, I sit down with Tony Stancato, Michigan short-term rental host, investor, and property manager, to unpack a real eviction horror story that every host needs to hear. From a guest who falsely claimed allergies to ladybugs to refusing to vacate the property—despite their reservation being canceled—Tony walks us through how it all went down, how the legal system responded, and what STR...
2025-06-2634 minSTR LawThe Hidden Value in Regulated STR Markets — with Kenny BedwellKatie is joined by STR Insights founder Kenny Bedwell to break down the real impact of short-term rental regulations. Learn how to spot STR-friendly markets, avoid risky “unregulated” zones, and why community sentiment matters. From zoning maps and resale strategies to pricing hacks and market research, this episode is packed with real talk for serious Airbnb investors. Subscribe now—smart hosts don’t just hustle, they lawyer up. They cover:Why regulation isn't always a bad thing and how it can create opportunityHow Kenny built a national STR database by collecting zoning data fro...
2025-06-1935 min
The STR SisterhoodAirbnb Legal 101: How Katie Johnson Took on a Township and What It Means for You
Are you an Airbnb host or short-term rental investor wondering what legal pitfalls could derail your entire business? In this must-listen episode, I sit down with powerhouse attorney and STR host Katie Johnson—who’s not just navigating the short-term rental industry, she’s on the front lines fighting to protect it.
What began as a side hustle hosting on Airbnb quickly escalated into a legal battle when her Michigan township tried to shut down vacation rentals with a sweeping ban. Katie shares her eye-opening journey from new Airbnb host to legal advocate for over 100 property owners—and why...
2025-06-1744 minThe Typecast: Grow Your Art BusinessWhat If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54Send us a textGraphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer.We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster you made today might be filmed (or cut...
2025-06-1053 min
Cash Flow PositivePart 2: Is Your STR Truly Legal with Katie JohnsonHow do you know your short-term rental is actually legal, and not one neighbor complaint away from a lawsuit?In today’s episode of the Cash Flow Positive podcast, Kenny Bedwell is joined by Katie Johnson, a real estate attorney and investor, to break down one of the most misunderstood legal threats in the short-term rental world: deed restrictions. Whether you're operating in Michigan or buying in Texas, these buried clauses in your title documents could override local STR-friendly zoning and put your entire business at risk.Katie explains the difference between de...
2025-05-2939 minThe Typecast: Grow Your Art BusinessWhat if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53Send us a textWhat actually goes on behind the scenes of a 1-million-follower art account? In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size.From our early days building an audience as Loomier to taking...
2025-05-2756 minThe Typecast: Grow Your Art BusinessWhat if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52Send us a textWe’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken.In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways to collaborate with compassion, and what tools help us keep goin...
2025-05-1345 minThe Typecast: Grow Your Art BusinessWhat if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51Send us a textIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather...
2025-04-2947 minThe Typecast: Grow Your Art BusinessWhat If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50Send us a textWhat happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about w...
2025-04-1550 minThe Typecast: Grow Your Art BusinessWhat If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49Send us a textThe past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). We’ll also talk about the importance of setting boundaries, why sayin...
2025-04-0146 minThe Typecast: Grow Your Art BusinessWhat If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48Send us a textIn this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity. This episode unpacks the realities of managing creative chaos, avoiding hustle culture traps, and fostering resilience in a fast-paced industry. Filled with...
2025-03-1858 minThe Typecast: Grow Your Art BusinessWhat If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47Send us a textBuilding a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make.We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills...
2025-03-0454 minThe Typecast: Grow Your Art BusinessWhat If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46Send us a textThe idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retai...
2025-02-1854 minThe Typecast: Grow Your Art BusinessWhat If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45Send us a textCan two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to m...
2025-02-0448 min
Eat Your Content066. Around the World in 80 Bites: Katie Johnson’s Culinary AdventuresWhat if food could be your passport to understanding the world? On this episode of Eat Your Content, Rich Herrera dives into the flavorful journeys of Katie Johnson, host of the Tasty Trails Travel Pod. Katie reveals how her love for food and travel has taken her across continents, tasting dishes that tell unique cultural stories.From her most memorable meals to the surprising ways food connects us all, Katie shares tips for discovering authentic cuisines and planning your next culinary adventure. Whether you’re craving street food from Bangkok or dreaming of fresh pastries in Paris, th...
2025-01-1332 minThe Typecast: Grow Your Art BusinessWhat If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44Send us a textThis past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye. In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).We also talk about the art of pitching you...
2024-12-1742 minThe Typecast: Grow Your Art BusinessType Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43Send us a textIn this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.So, buck...
2024-12-1043 minThe Typecast: Grow Your Art BusinessThe Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42Send us a textIn this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry. Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography. Packed with insights on navigating the ups and downs of a de...
2024-11-2654 min
The Typecast: Grow Your Art BusinessRethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41Send us a textIn this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.All that and m...
2024-11-1241 min
The Typecast: Grow Your Art BusinessCreative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40Send us a textIn this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity.If you're a fellow type enthusiast, mural lover, or just i...
2024-10-2949 min
The Typecast: Grow Your Art BusinessShowing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39Send us a textIn this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself.All that and more wh...
2024-10-1557 min
The Typecast: Grow Your Art BusinessCreate and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38Send us a textIn this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects.Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges...
2024-10-0144 min
The Typecast: Grow Your Art BusinessHow to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37Send us a textIn this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.All that and more when you listen to this episode:• Her p...
2024-09-1758 min
The Typecast: Grow Your Art BusinessWe’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36Send us a textIn this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling...
2024-09-0348 min
The Typecast: Grow Your Art BusinessRunning a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35Send us a textIn this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a...
2024-08-2046 min
Tasty Trails Travel Pod#21 Katie's Food and Travel AdventuresIn this special solo episode of Tasty Trails Travel Pod, I’m sharing some personal stories about my life, my deep connection to food, and the experiences that have shaped my travels. From my earliest food memories to why I don’t share food, join me as I take you behind the scenes of the podcast and dive into the delicious and unforgettable moments that have made me who I am and the roots of this podcast.
Plus, get a sneak peek at what’s coming up next week!
Sign u...
2024-08-1413 min
The Typecast: Grow Your Art BusinessHow To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34Send us a textIn this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.The conversation also details Casey’s process for designing book covers, hiring artists, and building a compelling portfolio, all while underscoring the value of book covers and the challenges encountered in the design process....
2024-08-0651 min
The Typecast: Grow Your Art BusinessBranding and Client Relationships with Scott Fuller | The Typecast Episode 33Send us a textIn this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms. He shares his perspectives on...
2024-07-2344 min
The Typecast: Grow Your Art BusinessA Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32Send us a textIn this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way.The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing pa...
2024-07-0955 min
The Typecast: Grow Your Art BusinessNavigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31Send us a textIn this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value of self-teaching in creativity.The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.All that and m...
2024-06-2551 min
Tasty Trails Travel Pod#12 USA with Steven JohnsonA very special episode this week with actor Steven Johnson who has been touring the country with the Broadway production of To Kill a Mockingbird.
He's been to over 70 cities across 40 states, and he's got some incredible stories to share.
From bustling food trucks to Michelin-worthy hidden gems, Steven's journey has not only expanded his palate but also challenged his preconceptions about various regions. He'll be dishing out his favorite places to eat, what makes each spot special, and the surprising culinary treasures he’s found in cities you might no...
2024-06-1231 min
The Typecast: Grow Your Art BusinessFinding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30Send us a textIn this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with bands and the drag community. The conversation covered the perception of album covers, freelancing challenges, and the importance of community in design. Dan also shares his personal website and upcoming projects, emphasizing the importance of collaboration and v...
2024-06-1152 min
The Typecast: Grow Your Art BusinessDesigning for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29Send us a textIn this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. The conversation touches on the delicate balance between fan art and copyright and offers valuable insights for navigating this terrain. Dan and Nathan reflect on their niche specialization in the music industry, the intricacies of managing various roles, and the a...
2024-05-2858 minThe Typecast: Grow Your Art BusinessHow to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28Send us a textIn this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.The conversation also touches on the financial side of following your passions and taking risks. They discuss...
2024-05-1453 min
The Typecast: Grow Your Art BusinessHow to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow...
2024-05-1453 min
Intentional Teaching, a show about teaching in higher educationLearning Assistants with Katie Johnson and Katarya Johnson-WilliamsIn a Learning Assistants program, students who did well in a course in the past are invited to come back to attend class and help current students learn the course material. I knew these programs could be effective from my time at Vanderbilt University. Last fall when I was at the POD Network conference, I just happened to sit at a table during a session next to Katie Johnson, associate professor of mathematics at Florida Gulf Coast University. I learned that not only did Katie lead a Learning Assistants program at her institution, but also that she was actively...
2024-04-3039 min
The Typecast: Grow Your Art BusinessFlip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27Send us a textIn this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too).The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a...
2024-04-3051 min
The Typecast: Grow Your Art BusinessShould Artists Work for Free with Lennon Bone | The Typecast Episode 26Send us a textIn this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. Throughout the conversation, they offer insights into project ev...
2024-04-1648 min
The Typecast: Grow Your Art BusinessThe Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25Send us a textIn this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur. ...
2024-04-0250 min
Tasty Trails Travel PodTRAILER: Tasty Trails Travel PodWelcome to Tasty Trails Travel Pod, where every episode is a culinary journey around the globe! Join me, Katie Katie J, as we explore the vibrant world of food and travel, one delicious destination at a time. From street food adventures to intimate kitchen conversations, each episode we chat with people from around the world who share their stories and their culture through the universal language of food. Join us as we dive into a world of flavors and uncover the stories behind your favorite dishes. So tuck in and let’s go!
2024-03-2400 min
The Typecast: Grow Your Art BusinessStaying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24Send us a textIn this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity and the challenges of structuring and r...
2024-03-1944 min
The Typecast: Grow Your Art BusinessDeveloping an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23Send us a textIn this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he i...
2024-03-0543 min
Cowgirl ConfessionsSeason 5: Ep. 70 | Wisdom for Western Women Navigating Careers, Cowboys, & Kids with Katie GentryJoin me, Dakota Dawn Johnson, as I uncover the essence of cowgirl tenacity with Katie Gentry, a pioneering first-generation cowgirl, on the latest Cowgirl Confessions podcast. Discover the transformative power of morning routines as we talk about finding peace and purpose before the day begins. From reading the Bible to preparing for a child's first school day, these rituals lay the foundation for stability and growth. Katie's foray into podcast management, sparked by an online freelancing course, illustrates the potential for personal and professional reinvention. Her story highlights the importance of community within the Western industry and the excitement...
2024-02-2729 min
The Typecast: Grow Your Art BusinessUsing Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22Send us a textIn this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development.This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also to...
2024-02-2048 min
The Typecast: Grow Your Art BusinessHow To Find Your Style & Identity As An Artist | The Typecast Episode 21Send us a textIn this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be. As the conversation unfolds, Katie and Ilana address the intricacies of navigating the balance between skill-building and personal taste. They emphasize the significance of acknowledging one’s unique perspective and creative choices, highlighting the value of fos...
2024-02-0651 min
The Typecast: Grow Your Art BusinessFrom Artist to Published Author with Dawn Nicole | The Typecast Episode 20Send us a textIn this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.This conversation touches on Dawn’s journey...
2024-01-2345 min
The Typecast: Grow Your Art BusinessCrafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19Send us a textIn this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of...
2024-01-0949 min
The Typecast: Grow Your Art BusinessHow Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18Send us a textIn this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of re...
2023-12-2649 min
The Typecast: Grow Your Art BusinessMoney, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17Send us a textIn this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores...
2023-12-1246 min
The Typecast: Grow Your Art BusinessWhat Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16Send us a textIn this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents.If...
2023-11-2854 min
The Typecast: Grow Your Art BusinessGrowing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15Send us a textIn this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection.Work smarter, not harder...
2023-11-1448 min
The Typecast: Grow Your Art BusinessGrowing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14Send us a textIn this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity. Jess shares her creative journey, offering valuable insights on staying inspired, delegating effectively, and the power of building a supportive creative community, all while discussing her passion-driven project, "Women of Type."
2023-10-3142 min
The Typecast: Grow Your Art BusinessFinding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13Send us a textIn this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is fu...
2023-10-1738 min
Soul Aligned CEOEP9: Katie Johnson - Katie's Design StudioEP9: Katie Johnson This Episode of Soul Aligned CEO features Katie Johnson – CEO of Katie’s Design Studio. Katie is an abstract Artist that draws geometric shapes, mandalas and pattern art. She has recently expanded her offerings and shares about her journey running her own art business and how she is always open to trying new things and never stops learning. She is an absolute joy and kind soul who’s spirit of adventure shines through in this episode. In this Episode we discuss: · Katie’s journey of going from Corporate I...
2023-10-0431 min
The Typecast: Grow Your Art BusinessOutreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12Send us a textIn this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career. Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the same time! She also shares some insights about how she manages her different income streams, how she handles her print...
2023-10-0353 min
The Typecast: Grow Your Art BusinessKeeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11Send us a textIn this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop up books, This Book is a Camera & This Book Is a Planetarium, how she’s guided by seeking freedom in her art process, and how she craves to build connection through her art.Here...
2023-09-1949 min
The Typecast: Grow Your Art BusinessAuthenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10Send us a textIn this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community.Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.
2023-09-0558 min
The Typecast: Grow Your Art BusinessArt Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9Send us a textIn this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent. While licensing can be a lucrative income stream, it requires patience and persistence as the process from creating artwork to seeing it on products takes a long time. They demystify the licensing industry and help more artists t...
2023-08-2241 min
Now That We're A Family223: Managing Energy With Littles, A Father's Role In Discipline, Marriage Q&A with Chad and Jenise JohnsonChad & Jenise Johnson (Katie’s parents) have been married for 30 years. They have 11 children and 10 grandchildren. You’re going to hear about marriage, child training and parenting in today’s episode. They are the coaches in our Marriage Maximizer program. Marriage is something they have been speaking to for a lot of years. They are my favorite marriage coaches of all time! They have been doing newlywed retreats for 16 years. Katie and I were humbled and grateful that they were so willing to partner with us on this marriage program. It’s already been a blessing to those who have gon...
2023-08-151h 02
The Typecast: Grow Your Art BusinessCreating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8Send us a textIn this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and cherishing the joys of both the business and creative side of launching a book. They also chat about why engagement is more important than audience size when it...
2023-08-0852 min
The Typecast: Grow Your Art Business7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7Send us a textIn this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout. So to all letterers, type lovers and art enthusiasts - get ready to dive into the wonderful world of repurposing art and content. Listen to this episode as we spill the beans on how you can save t...
2023-07-2540 min
The Typecast: Grow Your Art BusinessDefining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6Send us a textIn this episode, Katie and Ilana interview Michu Benaim Steiner, Head of In-House International, a studio/agency that works with clients to develop brand identities, strategies, and creative expression to ensure their voice is understood.Michu talks about how she defines success based on building trust with clients and helping them achieve their goals. She also shares the value of running a lean business with a small team and low overhead costs, which gives her the flexibility to say no to projects that don't fit. Listen to this episode a...
2023-07-1144 min
The Typecast: Grow Your Art Business5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5Send us a textIn this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don’t believe you need a formal education to create a successful career in the arts.Join them as they look back on their journey as lettering artists - from design school, to licensing their first works, to taking the reins at Goodtype. They’ll talk about their transition from pen & paper to digital lettering, and what resources helped them elevate their lettering.H...
2023-06-2735 min
The Typecast: Grow Your Art BusinessAvoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4Send us a textJoin Katie and Ilana as they interview Lynne Yun, the renowned NYC-based type designer and educator behind Space Type. Lynne shares her best advice for keeping a healthy work-life balance, green (and red) flags for choosing the right creative projects to take on, and ways to incorporate more creative expression and fun into our days. We also chat about navigating managing multiple creative voices, the art of asking the right questions as a leader and teacher, and conquering the pursuit of perfectionism. And don't miss the rapid-fire round to hear Lynne’s go-to ty...
2023-06-1340 min
The Typecast: Grow Your Art BusinessPricing as a Freelance Artist: Examples, Mistakes, Tips & Red Flags | The Typecast Episode 3Send us a textIn this eye-opening episode, Katie and Ilana dive headfirst into the intimidating world of pricing your art as a freelancer!Your hosts are sharing real numbers and pricing strategies while also tackling issues like money mindset, challenges and fears that haunt artists when pricing their art…and they even get vulnerable by sharing personal stories of what affected their own relationship with money.Get Price with Purpose, a totally new kind of pricing guide that features a collection of 35 case studies of actual pricing scenarios faced by creatives just li...
2023-05-3043 min
The Typecast: Grow Your Art Business7 Ways You Can Make Money as an Artist | The Typecast Episode 2Send us a textIn the second episode of The Typecast, Katie and Ilana dive deep into the different ways artists can make money beyond just selling original pieces.From freelancing to brand partnerships, we’ll explore the pros and cons of 7 popular income streams so you can decide which ones make the most sense for you and your business. Whether you're a seasoned artist, just starting out, or still considering which path to take, there's something for everyone in this episode.In this episode you’ll learn:- Seven...
2023-05-1644 min
The Typecast: Grow Your Art BusinessHow to Start a Creative Business: Art Business 101 | The Typecast Episode 1Send us a textOur first episode is all about the basics of running a creative business. We’re talking about what you need to do to set up your art business the right way—like what documents you need, how to legally structure your business, and how to manage your finances.Your hosts, Katie and Ilana, are here to lead you through the ins and outs of being a creative entrepreneur, based on years of experience as successful self-employed hand lettering artists and co-owners of Goodtype. These gals have learned a LOT from being thei...
2023-05-0242 min
The Typecast: Grow Your Art BusinessThe Typecast TrailerSend us a textJoin Katie Johnson and Ilana Griffo of Goodtype in their new podcast, Typecast. They'll take you on a journey through what it really means to be a working creative. From finding clients to pricing your work, they'll cover everything you need to know to build a successful and sustainable business around your passion. And they're not alone! They'll be joined by some of your favorite artists for inspiration, insight, and plenty of laughs. Tune in twice a month for a tittle-ating time and actionable takeaways.Connect with Katie & Ilana from...
2023-03-3001 min
Biggest Adventure YetKatie Quinn: Being Pregnant in Three Countries, Living Abroad & Re-Focusing Your Career After ParenthoodAuthor, food journalist, YouTuber, podcaster, and presenter Katie Quinn joins host Mari Johnson on this episode. We share our birth stories, discuss the differences of living in different countries, an unexpected use for olive oil, and rebranding "mom brain" into "rockstar brain."Katie Quinn specializes in food, travel, and exploring curiosities. Much of her work lives on the YouTube Channel QKatie. She has authored two books: "Cheese, Wine, and Bread" and the "Avocados" cookbook. You can listen to her on her podcast “Keep It Quirky" and on the Food52 Podcast "Either Side Eaters," which she co...
2023-03-281h 22