Shows
The Typecast: Grow Your Art BusinessWhat if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52Send us a textWe’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken.In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways to collaborate with compassion, and what tools help us keep goin...2025-05-1345 minThe Typecast: Grow Your Art BusinessWhat if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51Send us a textIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather...2025-04-2947 minThe Typecast: Grow Your Art BusinessWhat If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50Send us a textWhat happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about w...2025-04-1550 minThe Typecast: Grow Your Art BusinessWhat If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49Send us a textThe past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). We’ll also talk about the importance of setting boundaries, why sayin...2025-04-0146 minThe Typecast: Grow Your Art BusinessWhat If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48Send us a textIn this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity. This episode unpacks the realities of managing creative chaos, avoiding hustle culture traps, and fostering resilience in a fast-paced industry. Filled with...2025-03-1858 minThe Typecast: Grow Your Art BusinessWhat If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47Send us a textBuilding a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make.We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills...2025-03-0454 minThe Typecast: Grow Your Art BusinessWhat If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46Send us a textThe idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retai...2025-02-1854 minThe Typecast: Grow Your Art BusinessWhat If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45Send us a textCan two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to m...2025-02-0448 minThe Typecast: Grow Your Art BusinessWhat If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44Send us a textThis past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye. In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).We also talk about the art of pitching you...2024-12-1742 minThe Typecast: Grow Your Art BusinessType Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43Send us a textIn this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.So, buck...2024-12-1043 minThe Typecast: Grow Your Art BusinessThe Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42Send us a textIn this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry. Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography. Packed with insights on navigating the ups and downs of a de...2024-11-2654 min
The Typecast: Grow Your Art BusinessRethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41Send us a textIn this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.All that and m...2024-11-1241 min
The Typecast: Grow Your Art BusinessCreative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40Send us a textIn this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity.If you're a fellow type enthusiast, mural lover, or just i...2024-10-2949 min
The Typecast: Grow Your Art BusinessShowing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39Send us a textIn this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself.All that and more wh...2024-10-1557 min
The Typecast: Grow Your Art BusinessCreate and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38Send us a textIn this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects.Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges...2024-10-0144 min
The Typecast: Grow Your Art BusinessHow to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37Send us a textIn this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.All that and more when you listen to this episode:• Her p...2024-09-1758 min
The Typecast: Grow Your Art BusinessWe’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36Send us a textIn this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling...2024-09-0348 min
The Typecast: Grow Your Art BusinessRunning a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35Send us a textIn this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a...2024-08-2046 min
The Typecast: Grow Your Art BusinessHow To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34Send us a textIn this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.The conversation also details Casey’s process for designing book covers, hiring artists, and building a compelling portfolio, all while underscoring the value of book covers and the challenges encountered in the design process....2024-08-0651 min
The Typecast: Grow Your Art BusinessBranding and Client Relationships with Scott Fuller | The Typecast Episode 33Send us a textIn this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms. He shares his perspectives on...2024-07-2344 min
The Typecast: Grow Your Art BusinessA Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32Send us a textIn this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way.The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing pa...2024-07-0955 min
The Typecast: Grow Your Art BusinessNavigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31Send us a textIn this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value of self-teaching in creativity.The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.All that and m...2024-06-2551 min
The Typecast: Grow Your Art BusinessFinding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30Send us a textIn this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with bands and the drag community. The conversation covered the perception of album covers, freelancing challenges, and the importance of community in design. Dan also shares his personal website and upcoming projects, emphasizing the importance of collaboration and v...2024-06-1152 min
Hi-ResS14E8 Katie Johnson & Ilana GriffoKatie Johnson and Ilana Griffo are the creative duo behind Goodtype, an inclusive space for lettering artists, calligraphers, & type designers championing good type & good business. After running their own successful art businesses, the two artists met via DM and joined forces virtually from their homes in New York and Texas. They share a drive to help other artists pursue their passions and take the fear out of business. They’re both lettering artists as well as published authors, and they believe everyone deserves to love their job. Katie and Ilana join the season finale of the lettering series to discuss th...2024-06-111h 11
The Typecast: Grow Your Art BusinessDesigning for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29Send us a textIn this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. The conversation touches on the delicate balance between fan art and copyright and offers valuable insights for navigating this terrain. Dan and Nathan reflect on their niche specialization in the music industry, the intricacies of managing various roles, and the a...2024-05-2858 minThe Typecast: Grow Your Art BusinessHow to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28Send us a textIn this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.The conversation also touches on the financial side of following your passions and taking risks. They discuss...2024-05-1453 min
The Typecast: Grow Your Art BusinessHow to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow...2024-05-1453 min
The Typecast: Grow Your Art BusinessFlip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27Send us a textIn this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too).The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a...2024-04-3051 min
The Typecast: Grow Your Art BusinessShould Artists Work for Free with Lennon Bone | The Typecast Episode 26Send us a textIn this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. Throughout the conversation, they offer insights into project ev...2024-04-1648 min
The Typecast: Grow Your Art BusinessThe Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25Send us a textIn this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur. ...2024-04-0250 min
The Typecast: Grow Your Art BusinessStaying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24Send us a textIn this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity and the challenges of structuring and r...2024-03-1944 min
The Typecast: Grow Your Art BusinessDeveloping an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23Send us a textIn this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he i...2024-03-0543 min
The Typecast: Grow Your Art BusinessUsing Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22Send us a textIn this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development.This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also to...2024-02-2048 min
The Typecast: Grow Your Art BusinessHow To Find Your Style & Identity As An Artist | The Typecast Episode 21Send us a textIn this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be. As the conversation unfolds, Katie and Ilana address the intricacies of navigating the balance between skill-building and personal taste. They emphasize the significance of acknowledging one’s unique perspective and creative choices, highlighting the value of fos...2024-02-0651 min
The Typecast: Grow Your Art BusinessFrom Artist to Published Author with Dawn Nicole | The Typecast Episode 20Send us a textIn this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.This conversation touches on Dawn’s journey...2024-01-2345 min
The Typecast: Grow Your Art BusinessCrafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19Send us a textIn this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of...2024-01-0949 min
The Typecast: Grow Your Art BusinessHow Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18Send us a textIn this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of re...2023-12-2649 min
The Typecast: Grow Your Art BusinessMoney, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17Send us a textIn this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores...2023-12-1246 min
Talk Paper ScissorsLiving the Goodtype with Katie Johnson and Ilana GriffoSend us a textThis is the fifth of 6 episodes where you’ll hear from movers and shakers in the printing, typography and design spaces who make space for others through their creation of national and global communities. In this episode, you’ll hear from Katie Johnson and Ilana Griffo, the duo behind Goodtype, what it’s all about and the often overlooked world of 'art licensing'. You'll learn about their take on group work and the key ingredients they believe are necessary to engage in a successful partnership. Katie and Ilana also g...2023-12-0144 min