Shows
The Typecast: Grow Your Art BusinessWhat If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57Send us a textWhat happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business.We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal projects with client work matters, and the ways they’ve navigated creative overlap in their pa...
2025-08-1957 minThe Typecast: Grow Your Art BusinessWhat If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56Send us a textIf LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently.We also...
2025-08-051h 04The Typecast: Grow Your Art BusinessWhat If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55Send us a textWe’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned.We cover the wins, the weird gigs, the tough pricing decisions, and why saying “yes” to unexpected projects early on in our creative career has opened big doors in surpr...
2025-07-2249 min
The Reflex Blue Show : A Graphic Design PodcastKatie Johnson & Ilana Griffo: The Reflex Blue Show #273Katie Johnson & Ilana Griffo of GoodType stop by The Reflex Blue Show to discuss the many things GoodType has been up to over the past few years. We talk about The Typecast podcast, their 30 day rotating social media[…]↓ Read the rest of this entry...
The post Katie Johnson & Ilana Griffo: The Reflex Blue Show #273 appeared first on 36 Point.
2025-06-1100 min
The Reflex Blue Show Archives - 36 PointKatie Johnson & Ilana Griffo
Katie Johnson & Ilana Griffo of GoodType stop by The Reflex Blue Show to discuss the many things GoodType has been up to over the past few years.
We talk about The Typecast podcast, their 30 day rotating social media challenges, the GoodType Instagram account still being crazy popular, The Kernference, and more.
Enjoy.
The post Katie Johnson & Ilana Griffo: The Reflex Blue Show #273 appeared first on 36 Point.
2025-06-1100 minThe Typecast: Grow Your Art BusinessWhat If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54Send us a textGraphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer.We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster you made today might be filmed (or cut...
2025-06-1053 minThe Typecast: Grow Your Art BusinessWhat if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53Send us a textWhat actually goes on behind the scenes of a 1-million-follower art account? In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size.From our early days building an audience as Loomier to taking...
2025-05-2756 minThe Typecast: Grow Your Art BusinessWhat if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52Send us a textWe’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken.In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways to collaborate with compassion, and what tools help us keep goin...
2025-05-1345 minThe Typecast: Grow Your Art BusinessWhat if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51Send us a textIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather...
2025-04-2947 minThe Typecast: Grow Your Art BusinessWhat If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50Send us a textWhat happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about w...
2025-04-1550 minThe Typecast: Grow Your Art BusinessWhat If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49Send us a textThe past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). We’ll also talk about the importance of setting boundaries, why sayin...
2025-04-0146 minThe Typecast: Grow Your Art BusinessWhat If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48Send us a textIn this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity. This episode unpacks the realities of managing creative chaos, avoiding hustle culture traps, and fostering resilience in a fast-paced industry. Filled with...
2025-03-1858 minThe Typecast: Grow Your Art BusinessWhat If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47Send us a textBuilding a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make.We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills...
2025-03-0454 minThe Typecast: Grow Your Art BusinessWhat If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46Send us a textThe idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retai...
2025-02-1854 minThe Typecast: Grow Your Art BusinessWhat If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45Send us a textCan two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to m...
2025-02-0448 minThe Typecast: Grow Your Art BusinessWhat If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44Send us a textThis past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye. In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).We also talk about the art of pitching you...
2024-12-1742 minThe Typecast: Grow Your Art BusinessType Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43Send us a textIn this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.So, buck...
2024-12-1043 minThe Typecast: Grow Your Art BusinessThe Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42Send us a textIn this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry. Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography. Packed with insights on navigating the ups and downs of a de...
2024-11-2654 min
The Typecast: Grow Your Art BusinessRethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41Send us a textIn this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.All that and m...
2024-11-1241 min
The Typecast: Grow Your Art BusinessCreative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40Send us a textIn this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity.If you're a fellow type enthusiast, mural lover, or just i...
2024-10-2949 min
The Typecast: Grow Your Art BusinessShowing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39Send us a textIn this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself.All that and more wh...
2024-10-1557 min
The Typecast: Grow Your Art BusinessCreate and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38Send us a textIn this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects.Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges...
2024-10-0144 min
The Typecast: Grow Your Art BusinessHow to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37Send us a textIn this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.All that and more when you listen to this episode:• Her p...
2024-09-1758 min
The Typecast: Grow Your Art BusinessWe’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36Send us a textIn this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling...
2024-09-0348 min
The Typecast: Grow Your Art BusinessRunning a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35Send us a textIn this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a...
2024-08-2046 min
The Typecast: Grow Your Art BusinessHow To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34Send us a textIn this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.The conversation also details Casey’s process for designing book covers, hiring artists, and building a compelling portfolio, all while underscoring the value of book covers and the challenges encountered in the design process....
2024-08-0651 min
The Typecast: Grow Your Art BusinessBranding and Client Relationships with Scott Fuller | The Typecast Episode 33Send us a textIn this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms. He shares his perspectives on...
2024-07-2344 min
The Typecast: Grow Your Art BusinessA Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32Send us a textIn this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way.The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing pa...
2024-07-0955 min
The Typecast: Grow Your Art BusinessNavigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31Send us a textIn this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value of self-teaching in creativity.The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.All that and m...
2024-06-2551 min
The Typecast: Grow Your Art BusinessFinding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30Send us a textIn this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with bands and the drag community. The conversation covered the perception of album covers, freelancing challenges, and the importance of community in design. Dan also shares his personal website and upcoming projects, emphasizing the importance of collaboration and v...
2024-06-1152 min
Hi-ResS14E8 Katie Johnson & Ilana GriffoKatie Johnson and Ilana Griffo are the creative duo behind Goodtype, an inclusive space for lettering artists, calligraphers, & type designers championing good type & good business. After running their own successful art businesses, the two artists met via DM and joined forces virtually from their homes in New York and Texas. They share a drive to help other artists pursue their passions and take the fear out of business. They’re both lettering artists as well as published authors, and they believe everyone deserves to love their job. Katie and Ilana join the season finale of the lettering series to discuss th...
2024-06-111h 11
The Typecast: Grow Your Art BusinessDesigning for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29Send us a textIn this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. The conversation touches on the delicate balance between fan art and copyright and offers valuable insights for navigating this terrain. Dan and Nathan reflect on their niche specialization in the music industry, the intricacies of managing various roles, and the a...
2024-05-2858 min
The Typecast: Grow Your Art BusinessHow to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow...
2024-05-1453 minThe Typecast: Grow Your Art BusinessHow to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28Send us a textIn this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.The conversation also touches on the financial side of following your passions and taking risks. They discuss...
2024-05-1453 min
The Typecast: Grow Your Art BusinessFlip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27Send us a textIn this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too).The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a...
2024-04-3051 min
The Typecast: Grow Your Art BusinessShould Artists Work for Free with Lennon Bone | The Typecast Episode 26Send us a textIn this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. Throughout the conversation, they offer insights into project ev...
2024-04-1648 min
The Typecast: Grow Your Art BusinessThe Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25Send us a textIn this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur. ...
2024-04-0250 min
The Typecast: Grow Your Art BusinessStaying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24Send us a textIn this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity and the challenges of structuring and r...
2024-03-1944 min
The Typecast: Grow Your Art BusinessDeveloping an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23Send us a textIn this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he i...
2024-03-0543 min
The Typecast: Grow Your Art BusinessUsing Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22Send us a textIn this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development.This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also to...
2024-02-2048 min
The Typecast: Grow Your Art BusinessHow To Find Your Style & Identity As An Artist | The Typecast Episode 21Send us a textIn this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be. As the conversation unfolds, Katie and Ilana address the intricacies of navigating the balance between skill-building and personal taste. They emphasize the significance of acknowledging one’s unique perspective and creative choices, highlighting the value of fos...
2024-02-0651 min
The Typecast: Grow Your Art BusinessFrom Artist to Published Author with Dawn Nicole | The Typecast Episode 20Send us a textIn this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.This conversation touches on Dawn’s journey...
2024-01-2345 min
The Typecast: Grow Your Art BusinessCrafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19Send us a textIn this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of...
2024-01-0949 min
The Typecast: Grow Your Art BusinessHow Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18Send us a textIn this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of re...
2023-12-2649 min
The Typecast: Grow Your Art BusinessMoney, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17Send us a textIn this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores...
2023-12-1246 min
Talk Paper ScissorsLiving the Goodtype with Katie Johnson and Ilana GriffoSend us a textThis is the fifth of 6 episodes where you’ll hear from movers and shakers in the printing, typography and design spaces who make space for others through their creation of national and global communities. In this episode, you’ll hear from Katie Johnson and Ilana Griffo, the duo behind Goodtype, what it’s all about and the often overlooked world of 'art licensing'. You'll learn about their take on group work and the key ingredients they believe are necessary to engage in a successful partnership. Katie and Ilana also g...
2023-12-0144 min
The Typecast: Grow Your Art BusinessWhat Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16Send us a textIn this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents.If...
2023-11-2854 min
The Typecast: Grow Your Art BusinessGrowing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15Send us a textIn this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection.Work smarter, not harder...
2023-11-1448 min
The Typecast: Grow Your Art BusinessGrowing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14Send us a textIn this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity. Jess shares her creative journey, offering valuable insights on staying inspired, delegating effectively, and the power of building a supportive creative community, all while discussing her passion-driven project, "Women of Type."
2023-10-3142 min
The Typecast: Grow Your Art BusinessFinding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13Send us a textIn this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is fu...
2023-10-1738 min
The Typecast: Grow Your Art BusinessOutreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12Send us a textIn this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career. Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the same time! She also shares some insights about how she manages her different income streams, how she handles her print...
2023-10-0353 min
The Typecast: Grow Your Art BusinessKeeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11Send us a textIn this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop up books, This Book is a Camera & This Book Is a Planetarium, how she’s guided by seeking freedom in her art process, and how she craves to build connection through her art.Here...
2023-09-1949 min
The Typecast: Grow Your Art BusinessAuthenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10Send us a textIn this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community.Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.
2023-09-0558 min
The Typecast: Grow Your Art BusinessArt Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9Send us a textIn this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent. While licensing can be a lucrative income stream, it requires patience and persistence as the process from creating artwork to seeing it on products takes a long time. They demystify the licensing industry and help more artists t...
2023-08-2241 min
The Typecast: Grow Your Art BusinessCreating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8Send us a textIn this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and cherishing the joys of both the business and creative side of launching a book. They also chat about why engagement is more important than audience size when it...
2023-08-0852 min
The Typecast: Grow Your Art Business7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7Send us a textIn this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout. So to all letterers, type lovers and art enthusiasts - get ready to dive into the wonderful world of repurposing art and content. Listen to this episode as we spill the beans on how you can save t...
2023-07-2540 min
The Typecast: Grow Your Art BusinessDefining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6Send us a textIn this episode, Katie and Ilana interview Michu Benaim Steiner, Head of In-House International, a studio/agency that works with clients to develop brand identities, strategies, and creative expression to ensure their voice is understood.Michu talks about how she defines success based on building trust with clients and helping them achieve their goals. She also shares the value of running a lean business with a small team and low overhead costs, which gives her the flexibility to say no to projects that don't fit. Listen to this episode a...
2023-07-1144 min
The Typecast: Grow Your Art Business5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5Send us a textIn this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don’t believe you need a formal education to create a successful career in the arts.Join them as they look back on their journey as lettering artists - from design school, to licensing their first works, to taking the reins at Goodtype. They’ll talk about their transition from pen & paper to digital lettering, and what resources helped them elevate their lettering.H...
2023-06-2735 min
Raising Kids & Running a Business003 | Making Mom Friends with Ilana GriffoIlana Griffo is a lettering artist, published author, and co-owner of Goodtype, a global type community that champions good type and good business. She’s also a wife and mom of two small kids (2 + 5).Inside this episode we talk all about her path to where she is now spending her work days building Goodtype with her co-owner Katie Johnson. Which looks a lot different than it did in the early days of entrepreneurship after she left her post as an adjunct professor and became a full-time lettering artist.One of my favorite bits we dug in...
2023-06-211h 13
The Typecast: Grow Your Art BusinessAvoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4Send us a textJoin Katie and Ilana as they interview Lynne Yun, the renowned NYC-based type designer and educator behind Space Type. Lynne shares her best advice for keeping a healthy work-life balance, green (and red) flags for choosing the right creative projects to take on, and ways to incorporate more creative expression and fun into our days. We also chat about navigating managing multiple creative voices, the art of asking the right questions as a leader and teacher, and conquering the pursuit of perfectionism. And don't miss the rapid-fire round to hear Lynne’s go-to ty...
2023-06-1340 min
The Typecast: Grow Your Art BusinessPricing as a Freelance Artist: Examples, Mistakes, Tips & Red Flags | The Typecast Episode 3Send us a textIn this eye-opening episode, Katie and Ilana dive headfirst into the intimidating world of pricing your art as a freelancer!Your hosts are sharing real numbers and pricing strategies while also tackling issues like money mindset, challenges and fears that haunt artists when pricing their art…and they even get vulnerable by sharing personal stories of what affected their own relationship with money.Get Price with Purpose, a totally new kind of pricing guide that features a collection of 35 case studies of actual pricing scenarios faced by creatives just li...
2023-05-3043 min
The Typecast: Grow Your Art Business7 Ways You Can Make Money as an Artist | The Typecast Episode 2Send us a textIn the second episode of The Typecast, Katie and Ilana dive deep into the different ways artists can make money beyond just selling original pieces.From freelancing to brand partnerships, we’ll explore the pros and cons of 7 popular income streams so you can decide which ones make the most sense for you and your business. Whether you're a seasoned artist, just starting out, or still considering which path to take, there's something for everyone in this episode.In this episode you’ll learn:- Seven...
2023-05-1644 min
The Typecast: Grow Your Art BusinessHow to Start a Creative Business: Art Business 101 | The Typecast Episode 1Send us a textOur first episode is all about the basics of running a creative business. We’re talking about what you need to do to set up your art business the right way—like what documents you need, how to legally structure your business, and how to manage your finances.Your hosts, Katie and Ilana, are here to lead you through the ins and outs of being a creative entrepreneur, based on years of experience as successful self-employed hand lettering artists and co-owners of Goodtype. These gals have learned a LOT from being thei...
2023-05-0242 min
The Typecast: Grow Your Art BusinessThe Typecast TrailerSend us a textJoin Katie Johnson and Ilana Griffo of Goodtype in their new podcast, Typecast. They'll take you on a journey through what it really means to be a working creative. From finding clients to pricing your work, they'll cover everything you need to know to build a successful and sustainable business around your passion. And they're not alone! They'll be joined by some of your favorite artists for inspiration, insight, and plenty of laughs. Tune in twice a month for a tittle-ating time and actionable takeaways.Connect with Katie & Ilana from...
2023-03-3001 min
It's Part of the ProcessMaking a Living From Your ArtWhat sets doers apart from dreamers? How do you know if you should take the leap and turn your artistic passion into a business? Ilana Griffo & Katie Johnson, artists, published authors and co-owners behind Goodtype join Nicole for a conversation all about what it takes to make a living from your art. They talk about how to know if it's time to quit your job, taking calculated risks, testing the market, sacrifices they had to make and more.
2022-10-181h 05
Windowsill ChatsDo you want to monetize your art and create a successful, sustainable business that you love? Listen up! Katie Johnson and Ilana Griffo of Goodtype spill all the deets.Margo is joined by Katie Johnson and Ilana Griffo who are the co-owners at Goodtype, an inclusive community for people who love the art of typography, providing a collection of educational resources, unique perspectives, and inspiration to support their personal and professional growth. Katie and Ilana are not here for added fluff, but get right to the point and share transparently about how to build a sustainable business from your art. Episode Highlights: Katie & Ilana’s connection: how they met and how working together has given them the opportunity to figure out what they're good at, where their str...
2022-04-201h 15