Shows
THE EMPIRE STATE OF MIND#34 - The Cringe-Worthy VA Mistakes I Made (So You Don’t Have To)Ever looked back on your early days and cringed at the things you did? Ohhh, same. In this episode, I’m pulling back the curtain on the most painful (and totally avoidable) mistakes I made as a Virtual Assistant—so you don’t have to learn the hard way.
Here’s what I’m exposing in today’s episode:
❌ The low pricing trap that kept me broke and overworked
❌ The ridiculous task I said “yes” to that had me posting about a ram sale at 3 AM
❌ How ignoring clien...2025-02-1020 minTHE EMPIRE STATE OF MIND#33 - Scared to Start? Why That Means You’re on the Right Path.Fear isn’t a stop sign. It’s a green light.
You know that thing you’ve been putting off? The business, the dream, the bold next move you say you want—but you’re waiting until you feel “ready”?
In this episode, we’re diving deep into why fear is actually a lie, and why it is a proof you’re on the right path. We're talking how to move through self-doubt, and why the hardest moments always come right before your breakthrough.
I’m also sharing a...2025-02-0320 minTHE EMPIRE STATE OF MIND#32 - The Human Side of Business: Why and How Connection is the Key to More $$$A polished branding, perfect social media posts, or needing to have aaall the answers & knowledge: As new VA's, you often procrastine due to perfectionism.
But the truth is, what really brings results (and clients) isn’t perfection, it’s connection.
In this episode, we’ll explore:
💸 How focusing on relationships creates a more engaged audience
Discover why trust and authenticity are the key to getting your audience to interact with you and stick around for the long haul.
💸 Why c...2025-01-2738 minTHE EMPIRE STATE OF MIND#31 - Ditch the Sales Tactics: How to Naturally Attract Your Dream ClientThis week, we’re diving into a topic that so many new VA's struggle with: How to attract dream clients without being or feeling pushy, or salesy.
Before we get into it, can I just say how funny it is that I said “thrilled” at the start of this episode? Because I can’t say that word without thinking of Emily Gilmore from Gilmore Girls and her iconic “I’m absolutely thrilled.” If you know, you know! 😅
But seriously, I am thrilled about this conversation because it’s such a game-changer for...2025-01-2016 minTHE EMPIRE STATE OF MIND#30 - Stop Chasing Likes: What to Track on Instagram for Real GrowthIf you’ve ever found yourself obsessing over Instagram likes or follower counts, this episode is here to shift your focus to what truly matters.
As Virtual Assistants and business owners, social media is one of our most powerful tools for growth and business results - but only if you’re tracking the right metrics. Today, we’ll break down how to use Instagram Analytics to grow your business and generate leads, and clients.
Here’s what we’ll cover:
- The problem with vanity met...2025-01-1319 minTHE EMPIRE STATE OF MIND#29 - What We’re Really Seeking in Life, and How to Get ItIn this week’s episode, we’re peeling back the layers to uncover what you’re really chasing in life - and it’s not what you might think.
It’s easy to believe that more money, success, or material achievements are the ultimate goals. But what we’re truly seeking runs much deeper. It’s freedom. But not just any freedom, the kind that feels aligned, grounded, and alive.
In this episode, we’ll explore:
1️⃣ The actual desires behind money and success
Discover why it’s...2025-01-0628 minTHE EMPIRE STATE OF MIND#28 - New Year, Empowered You: How to Create Intentions That Actually Align With Your VisionWelcome to The Empire State of Mind! 🎙️ This week, we’re diving into how to start the new year with clarity, focus, and empowered action - without the pressure or rigidity of annoying New Year’s resolutions.
Leave behind the “all-or-nothing” energy of resolutions and embrace a mindset of alignment and intentional action.
Here’s what we’ll cover:
🥂 Why mindset matters more than goals
Cultivate a mindset that is the foundation for meaningful, lasting change.
🥂 The power of pairing consis...2024-12-3034 minTHE EMPIRE STATE OF MIND#27 - Social Media Myths for VAs: What Works, What Doesn’t, and What to Focus OnSocial media can feel like an overwhelming maze for Virtual Assistants, especially when you’re bombarded with advice that doesn’t seem to work. In this episode, we’re busting some of the biggest social media myths holding VAs back.
If you’ve ever felt like you need to post every day, be active on all platforms, or grow a massive following to land clients - this one’s for you. 🎙️
Here’s what we’ll cover:
- The top 3 social media myths debunked
Discover why...2024-12-2332 minTHE EMPIRE STATE OF MIND#26 - How to Build a Standout VA Portfolio That Gets You HiredIf you’re a Virtual Assistant - or aspiring to become one - this episode is your go-to guide for creating a portfolio that stands out, and converts!
Your portfolio is more than just a collection of your skills, it’s your virtual handshake and your ticket to standing out in the competitive VA market. In this episode, I’m breaking down:
👌🏻 Why every VA needs a portfolio & What a portfolio is
Discover how a well-crafted portfolio builds credibility and attracts dream clients.
👌🏻 The mus...2024-12-1622 minTHE EMPIRE STATE OF MIND#25 - How To Make 2025 The Year You Actually Get What You WantWelcome to The Empire State of Mind, where you build a bold business, lead fearlessly, and live limitlessly! In this episode, we’re diving into how to make 2025 the year you finally stop holding back and start living the life you’ve always dreamed of. I’m sharing three powerful, actionable steps to help you:
1️⃣ Define what you really want, beyond what feels realistic.
2️⃣ Build courage through consistent, brave action, even if you are feeling scared.
3️⃣ Stay aligned and consistent with habits and accountability that keep you on track.
This isn’t another New Year’s resolution; it’s the REAL change you’ve a...2024-12-0915 minTHE EMPIRE STATE OF MIND#24 - Loneliness, Paychecks, and Big Leaps: How to Face and Overcome your FearsWelcome to The Empire State of Mind, where you build a bold business, lead fearlessly, and live limitlessly! Today, we’re diving into one of the biggest barriers stopping so many aspiring entrepreneurs from making their dream life a reality: Fear.
If you’ve ever worried about feeling lonely without your office crew, stressed over leaving a steady paycheck behind, or doubted your ability to succeed as your own boss - this episode is for you.
We’re breaking down the common fears that creep in when you consider leaving the 9-5, and you'll learn how to overcome them. Becaus...2024-12-0225 minTHE EMPIRE STATE OF MIND#23 - Your VA Career: How to Get StartedAre you dreaming of a life where you can work from anywhere, set your own schedule, and do work you truly enjoy? Becoming a Virtual Assistant could be your perfect next step for you!
In today’s episode, I’m breaking down everything you need to know to start your career as a VA. We’ll cover:
- What a Virtual Assistant is and why businesses are hiring them.
- The key steps to launching your VA business, from identifying your skills to landing your first client.
...2024-11-2522 minTHE EMPIRE STATE OF MIND#22 - 6 Life Lessons That Will Catapult You Into Your Full PotentialThese six life lessons will catapult you directly into your full potential because believe it or not, how you're living life right now, with the mindset you're going through your life right now, you are not able to step into your full potential
You are not.
You're blocking yourself and this is exactly why I share these six essential life lessons and mindset shifts with you today, so that you can directly do and implement them into your life to boost you up into that full potential that you deserve.
Right now, you're...2024-11-1832 minTHE EMPIRE STATE OF MIND#21 - How You Ditch Self DoubtYour inner critic got loud again?
In this episode, we're talking about where self doubt comes from, how to be self compassionate, a powerful visualization exercise, why self doubt thrives in inaction and what to do about it to break free from it , and finally stepping into the most powerful version of yourself.
Yes, breaing self doubt requires work.
Yes, it’s hard work.
But it's how you plant the seeds,
and it's how you harvest the fruits.
It might be painful,
but how painful is it to stay where you are?
And how beautiful pleeease is what is on...2024-11-1120 minTHE EMPIRE STATE OF MIND#20 - 40 Easy Skills You Can Offer As A VA (That Every Business Owner Needs)Becoming a VA doesn’t require years of experience or a laundry list of skills. In fact, you can get started with just a few simple skills you already have - and the good news is, business owners are actively looking for help with these tasks.
Many entrepreneurs and small business owners feel overwhelmed with day-to-day operations, and that’s where you as a VA come in to save their day.
In this episode, I’m going to outline 40 easy skills that will enable you to kickstart your career as a Virtual Assistant and I’ll break down exactly how each...2024-11-0437 minTHE EMPIRE STATE OF MIND#19 - The 9 Best Niche Markets for Virtual Assistants & How To Get Started In Those NichesWant to stand out as a Virtual Assistant? Specialising in the right niche is THE game-changer you need!
From social media management to e-commerce support, we'll dive into the 9 hottest niche markets for Virtual Assistants. Finding the right niche not only sets you apart, makes it easy for you to market and to find clients, it also boosts your income (a lot).
Let's Dive in and explore what the top 9 VA niches are, and how exactly you get started in those niches.
➡️ THE DIGITAL NOMAD LIFE WEBSITE
➡️ CONNECT ON INSTAGRAM
➡️ THE VA ACADEMY 2024-10-2837 minTHE EMPIRE STATE OF MIND#18 - 3 concepts that will change your life, and your business, that you have not heard beforeReady to break free from limiting beliefs and step into a whole new level of success, both in your life and your business?
In this episode, we’re talking about THE three transformational concepts that have the power to shift how you approach literally everything - to give you some of my personal examples: It goes all the way from overcoming the fear of showing my face online and what others might think about it, to learning to love myself and ditch disordered eating, diet culture and binge eating after 15 years.
We’ll dive into a concept that will shif...2024-10-2128 minTHE EMPIRE STATE OF MIND#17 - A Life-Altering Exercise: The Perfect Day AssignmentWe do some deep subconscious work today, that will not only align you with your goals, but that will also make you achieve them!
I love this exercise, because it's your North Star,
it's the crystal clear vision that you're working towards to (and that you're going to make your reality!),
it's the motivation to work on your business no matter what,
it's the path to your goals,
and it's the trust within yourself that you won't settle for less than your dream life,
and that you can fckkking do it ❤️🔥
Enjoy this life-changing exercise and let me know what has...2024-10-1411 minTHE EMPIRE STATE OF MIND#16 ~ Life Update + My Journey From Office Grind to Full-Time VAI liked my office job; one of them, I even LOVED.
For more than 3 years I was working as a consultant for a finance company, helping people making their dreams of a life abroad true (from building a dog kennel in Spain, to working as a dentist in cape town or living an off-grid life in the jungle of Brazil.. loved it! 🥹)
My 9-5 office job provided stability, a safe monthly paycheck, and a sense of belonging. I enjoyed working with the team, I was even leading my own team by the age of 21, tackling projects, and contributing to our...2024-10-0734 minTHE EMPIRE STATE OF MIND#15 ~ Start Your Dream Freelance Life With The VA Academy 🌴💻What if you could build your own Virtual Assistant Business and start earning online - in just 8 weeks?
In this episode, we’re chatting aaall about the VA Academy. Coming directly from my home office at Gardermoen (Oslo Airport) lol - if you follow me on the gram you already know how often I work from here during all my travels #thedigitalnomadlife.
Thanks to the airport for the great wifi here! 😄🫶🏻
But what is the VA Academy anyways?
VAA is a 5-Phase Coaching Container that teaches you how to build your own Virtual...2024-06-2631 minTHE EMPIRE STATE OF MIND#14 ~ 8 Months In "I Left Switzerland With Only What Fitted In My Small Mazda 2"This is the real, raw and brutally honest life update of the last 8 months!
Talking about the life in a new country, surrounded by a new culture, a language I didn't understand a single bit of for the first few months, the feeling of overwhelm, going out of the comfort zone in all areas of life, nervous system regulation, knowing no one around you and suddenly being married and deciding to move together after 2 dates.
Life has been A LOT lately, and I'm sharing it all with you
- what was happening, the...2024-06-241h 05THE EMPIRE STATE OF MIND#13 ~ You Can Be A Goof & A Six Fig EntrepreneurA coachee recently said to me that she always thought that she can’t be her goofy, funny self as an entrepreneur… “I have to be serious to be seen as an entrepreneur and for the people to trust me”.
And that my loves, is such a common belief!
That belief leads to you not being yourself and you putting a mask on everytime you step into your business, which won’t bring you authority, it won’t bring you money, it won’t be fun and it will definitely not bring you longterm success…
What if I...2024-06-0318 minTHE EMPIRE STATE OF MIND#12 ~ What Life Above The Arctic Circle Really Is LikeThe life above the arctic circle with all its beauty and with all its challenges - let’s talk about it!
I’m spilling all the tea about what it really is like to live above the arctic circle (specifically in Northern Norway), the winter days with 4 hours of daylight and the summer days with the midnight sun that never sets (daylight all day every day).
How it feels, the impact it has on the body and the mind and how I’m personally moving through it.
It’s a different life for sure and...2024-05-2932 minTHE EMPIRE STATE OF MIND#11 ~ “Act Like You Have A Dog” - My Lifechanging Methodology To Build A New LifestyleIn this episode, I’m sharing my personal concept with you that really uplevelled my life and my habits, aka my lifestyle!
We’re taking consistency and non negotiable habit building to a complete new, yet very simple and easy to implement level 🥂✨
It’s not about the next influencer habit, joining the 5am club or walking 10k steps a day. This methodology applies to every single lifestyle change that you want to make and by using this concept, you can finally make the lifestyle changes that you desire - in a sustainable way that sticks with y...2024-05-2326 minTHE EMPIRE STATE OF MIND#10 ~ How I underestimated supportI’m in the midst of creating my newest online course (and oh my god the course is going to be ah-mazing 😮💨) but on the way of getting there, imposter and procrastination kicked me in the face - hard 😂
And that’s exactly why I want to share this with you today, because it happens so often that we get stuck in imposter mode, or end up not going after what we really want completely because of the imposter feeling of "I’m not good enough", "My skills aren’t good enough", "This course isn’t good enough" la la la…...2024-05-1327 minTHE EMPIRE STATE OF MIND#9 - A Different Approach To Social MediaLet’s talk social media pressure today, how to step away from it, how to make social media a space that feels good to you and most of all how to use social media in a way that it nurtures and supports you.
Nowadays I see social media as a gift and a huge opportunity that makes it possible for me to live this life in the way I live it.
The most magical connections, friendships and success stories came to me in my life and my business, just because of social media.
So...2024-05-0621 minTHE EMPIRE STATE OF MIND#8 ~ Taking The Leap - And What A 12k Bill & Norway Has To Do With ItIt began up North and ended in the rain and with a 12k credit card bill - yet did I fall in love with the country and yet did it change my life c o m p l e t e l y!
In this episode, we’re talking about why you HAVE to take leaps to get the life that you want, my friend,
plus you will get the kick in the butt and the inspiration and facts needed to actually DO it ❤️🔥
KEY EPISODE INSIGHTS
- My real, raw and hilario...2024-04-2931 minTHE EMPIRE STATE OF MIND#7 ~ Earn Online Without Being Part Of The "Ick"Earning a bunch of money, in the shortest time possible, with the least amount of effort… sounds familiar? Yes, it makes me vomit too 🤢
The online business reputation became very spammy and ick in the last 2 years and I’m sick of the fact that so many people hold themselves back and don’t start their online journey because they believe that the only way to earn online
is to be part of the “ick”,
is to compromise their integrity and their values,
is to do something that makes them feel salesy and “i...2024-04-2324 minTHE EMPIRE STATE OF MIND#6 ~ Sometimes I'm A Private DogsitterGetting paid for cuddling a dog? Yes, it's the reality - and it's possible for you too 😍
In this episode, we dive into one of my other income streams besides my online business, dog sitting. Why sometimes I'm a private dog sitter, how it works and how you can get paid for cuddling dogs, cats and any other pets too and/or live for free all over the world while spending time with the cutest beings on this earth 🐕🦺 🐈
You will learn more about two platforms that I'm using regularly, Petsitting24 and TrustedHousesitters.
Petsitting24 i...2024-04-1523 minTHE EMPIRE STATE OF MIND#5 ~ Why You Shouldn't Ditch ComparisonComparison is such a HUGE topic in today's world - if that's on social media, in business or on your personal journey.
In this episode, you'll learn why comparison is a real success killer, but also why I don't want you to ditch comparison and how to use it in a way that is useful and beneficial for you
(yes, there is a way to make comparison be a good thing that feels good *and* supports your growth).
You don't want to miss that!
KEY EPISODE INSIGHTS
Why comparison...2024-04-0828 minTHE EMPIRE STATE OF MIND#4 ~ When seeking discomfort makes sense, and when it doesn'tI bet you’ve heard a *thousand* times that you have to leave your comfort zone in order to grow. I want to dive into that way further today and even share an unpopular opinion about it (and why that is): It doesn’t *always* make sense to leave your comfort zone.
In this episode, you’ll learn when it makes sense to seek discomfort and when it doesn’t, how to build powerful, impactful habits for yourself & your business and my personal experience and tips for you how to approach and think about discomfort - and make dis...2024-04-0136 minTHE EMPIRE STATE OF MIND#3 ~ The Algorithm In Real LifeIn this episode, we dive into why people AREN'T lucky, but how they actively impact their life to attract what they want.
We talk about the different vibrations and how you can become aware and shift your focus to attract the things in your life that you *really* want, rather than attracting the same things over and over again that you actually want to get rid off!
KEY EPISODE INSIGHTS
- How the algorithm also applies to real life
- How you can impact your personal algorithm
2024-03-2719 minTHE EMPIRE STATE OF MIND#2 ~ «It doesn't need anyone *special* to live an extraordinary life» - My Story»Who am I? What is my story? Where do I come from? And how the heck did I get started in the online space?
So many people think that you need to have special skills, look extra good or have this picture perfect influencer photos to live an extraordinary life - and that is just BS!
It doesn't need anyone special to live an extraordinary life, or go online and I think I am the perfect example and proof for that.
I'll break down my business journey steps for you, share my background...2024-03-2733 minTHE EMPIRE STATE OF MIND#1 ~ What Success Really MeansWhat if you have a completely *wrong* picture of what success is and what it means to be successful? What if you have a picture and pattern in your mind that is NOT serving you and that limits you like hell?
In this episode, we'll break that all down together and we'll talk about other life hacks such as simplifying, the life next to an airport in Northern Norway (lol) and we'll define your personal, powerful definition of success so that it is SERVING you.
KEY EPISODE INSIGHTS
- What...2024-03-2721 minTHE EMPIRE STATE OF MINDPodcast Trailer!Welcome to the Digital Nomad Life . online Podcast! 😍
My name is Katja and I’m a Business Coach, Virtual Assistant and „doing whatever the heck I love“ kinda person.
I absolutely LOVE helping you to create your best life too.
A life that provides freedom, flexibility and FUN. A life that you live on your own terms. A life, where you get to do what you LOVE.
A life, that GIVES you energy, rather than draining it.
And as a natural consequence of that, living a life, that doesn’t only provi...2024-03-2701 min
Herzensklar! Podcast by Elina HerrmannFolge #18 | Sichtbarkeit by Design | Interview mit Katja ZumbühlSichtbarkeit ist für alle angehenden Selbständigen ein Thema. Für die meisten ein eher unangenehmes.
Der Markt ist überschwemmt von Strategien und Empfehlungen, die Du angeblich brauchst, um sichtbar zu werden.
Und weil es angeblich "nur so geht" - und nicht anders.
Vielleicht kennst Du diesen Druck der entsteht, wenn Du Dich dafür entschieden hast, eine neue Strategie zu verfolgen - schließlich willst Du ja auch voran kommen und Dein Business wachsen lassen!
Doch es fühlt sich anstrengend an, saugt Dir Deine wertvolle Energie und das Ergebnis ist schli...2022-02-1139 min