Shows
Heart and Soul ElevationAromatic Chat with Ruxandra MeinzeSend us a textIn this episode of AromaticChat, I have the pleasure of speaking with Ruxandra Meinze an Aromatherapist out of Brunswick, Maryland.Ruxandra specializes in working one-on-one with clientsShe became an Aromatherapist after looking for a way to help her husband with his PTSD, and this was just the beginning of her fascinating story.Tune in and stay all the way to the end to hear:Her journey with essential oils, Her stories from life and school, Her advice for pe...
2024-10-0928 min
Aromatherapists in Business#12 - 5/5 - Phase 5: Reflection and Optimization - Post-Pricing Evaluation and ReflectionIn phase 5/5 of our series of Mastering Product Pricing in the Aromatherapists in Business Podcast, we look at Post-Pricing Evaluation.
📊 Discover the importance of Key Performance Indicators (KPIs) in your pricing strategy and how they guide business decisions.
🤝 Learn how to gather valuable customer feedback to refine your pricing strategies and align them with customer expectations.
🧐 Take a step back and reflect on your pricing journey, uncovering insights and personal growth along the way.
🎉 Celebrate your pricing accomplishments, no matter how small, and recognize your journey as a skilled pric...
2023-09-0620 minAromatherapists in Business#11 - 4/5 - Phase 4: Strategy Implementation - Finalizing Your Pricing StrategyIn this episode, we're diving deep into:
✨ Making informed decisions on pricing structures.
✨ Monitoring competitor pricing and market trends.
✨ Adapting to changes in the market landscape.
✨ Crafting communication strategies to convey your pricing decisions.
✨ Launching your products with well-defined pricing strategies.
Join me as we transform insights into action, creating pricing strategies that resonate with your audience and drive business success. 🌟✅
Let's master pricing together and set your business up for success! 💼💰
Product Production Software: www.blendprecisely.io
Business Memberships: www.academy.blendprecisely.io
2023-08-2928 minAromatherapists in Business#10 - 3/5 - Phase 3: Market Analysis - Competitive Analysis and PositioningIn this episode, join me, Katrin Birkholz, as we dive deep into the world of pricing strategies. 📈💰 We're now in Phase 3 of our pricing journey, and today's focus is all about Market Analysis – the key to understanding your competition and positioning your products for success in the market.
🔍 Discover how to:
1️⃣ Conduct a comprehensive competitive analysis to gain strategic insights.
2️⃣ Evaluate production costs and determine profit margins with confidence.
3️⃣ Set appropriate price ranges based on thorough market research.
4️⃣ Implement creative bundling and discount strategies to attract customers.
Get ready to blend your passion and precision for a pricing...
2023-08-2333 minAromatherapists in Business#9 - 2/5 - Phase 2: Value Proposition - Crafting Compelling ValueCrafting an incredible product value requires some time. In this episode, I will present you with many examples of how to enhance your products' perceived value!
What is the value proposition? In essence, the value proposition highlights the value customers can expect to receive when they purchase and use your products. It goes beyond just the features of the product itself and delves into the specific outcomes, experiences, or transformations that customers can achieve by choosing your brand. A well-crafted value proposition not only attracts potential customers but also creates a meaningful and memorable...
2023-08-1627 minAromatherapists in Business#8 - 1/5 - Phase 1: Pricing Fundamentals - Introduction to Pricing MethodologyHello, hello, my lovely AromaPreneurs and SincarePreneurs!
Today's episode is number one out of a series of five episodes about the "Mastering of Product Pricing."
Today's episode covers the following:
Understanding the importance of effective pricing strategies.
Exploring different pricing methodologies and their applications.
Defining ethical considerations and fairness in pricing.
Setting clear objectives for your product pricing journey.
Identifying the categories and market segments for your aromatherapy and skincare products.
Thank you for...
2023-08-0923 minAromatherapists in Business#7 - An Aromatherapist Business Chat with Denise O'ConnellCultivating a Passion for Holistic Therapy.
If you would like to watch the live video chat, come over to my blog: https://academy.blendprecisely.io/blog/Aromatherapist-Business-Denise-OConnell
Denise O’Connell is a remarkable member of our Blend Precisely community. She has been an early adapter of Blend Precisely and so she has become family. The Irish one 🇮🇪 ☺️☺️
Denise O'Connell is an entrepreneur from Ireland who developed an interest in holistic therapy after suffering a sports injury in secondary school. She actually wanted to become a professional soccer player, but life had something different in store for her.
2023-03-2951 minAromatherapists in Business#6 - An Aromatherapist Business Chat with Kayla Fioravanti from Ology EssentialsPlease visit our Aromatherapists in Business Blog to get all the information about Kayla and her business Ology Essentials and Ology Essentials Labs!
Visit our Blog Post: https://academy.blendprecisely.io/blog/chat-with-kayla-the-aromatherapist
Thank you for listening!
Katrin
2023-02-221h 01
Heart and Soul ElevationAromatic Chat with Katrin BirkholzSend us a textIn this episode of AromaticChat, I have the joy of talking with Katrin Birkholz.Katrin is the mastermind behind Blend Precisely.She became an Aromatherapist after having a love for the wild flowers while she was growing up, and this was just the beginning of her fascinating story.Tune in and stay all the way to the end to hear:How she got into essential oils, How she dealt with COVID, About the story behind Blend Precisely, How...
2023-02-0141 minAromatherapists in Business#5 - Katrin & Seth: Our Outlook for 2023This set of key takeaways from different business thought leaders provides helpful advice for achieving success in 2023. In addition, we added our own thoughts on how to be successful in your Aromatherapy Business.
It is essential to stay informed and inspired by reading inspiring books and listening to podcasts that motivate you and move you forward.
Utilizing video content is a great way to reach a global audience.
It is also essential to let go of things that don’t work and put energy into things that do!
Taking risks, going outside of one’s comfort zone...
2023-01-0557 minAromatherapists in Business#4 - How To Create Customer Loyalty For Your Aromatherapy BusinessThis Episode is jam-packed! I'm sure you will find some exciting news about your behavior in this Episode :-)
I have broken down this Episode into five steps:
What is a customer?
The different types of customers.
The customer lifecycle.
How to create a customer persona.
Why it's important to define your customer.
Have fun listening to it, and let me know what you think?!
As always, you can find us here:
Business Growth Membership is where we grow our Aromatherapy business together! For $9/ month, it's a sweet bargain :-)
2022-12-1424 minAromatherapists in Business#3 - Sustainable Packaging! EcoEnclose Packaging Interview with Sonya ChoronJust quickly, before we get started with this super informative interview: Join our Business Directory: https://www.aromaconnect.net and get found!
If you are part of Blend Precisely (https://blendprecisely.io/) or the Business Growth Membership (http://www.aromatherapist.club) it's free! Simply come over here and fill out the form to be added to the directory: https://www.aromaconnect.net/.
Okay, on to the interview:
I had the pleasure of interviewing Sonya Choron from EcoEnclose Packaging. As a sustainable brand, you definitely want to look into their options for packaging and...
2022-12-0729 minAromatherapists in Business#2 - An interview with Andrea Bailey-Tweed (Owner of Earth's own essentials)I had the pleasure of interviewing a fellow Aromatherapist Andrea Bailey-Tweed. Andrea has a well-established Aromatherapy Consultant and Product business.
We get to have a peek at her business and numbers!
It's a special Interview, revealing a lot about what you can do by changing your mindset, collecting all the power you have, and turning a ship around to create a successful Aromatherapy Business!
Here is a peak in her own words:
"For many years I lived a very happy life and held an extremely successful career. Life was great until th...
2022-11-161h 26Aromatherapists in Business#1 - The Psychology of Product Sales in an Aromatherapy BusinessIf you want to grow your business and be part of our Aromatherapists Business Growth Community, jump over here and check out our $9/ month Business Growth Membership! Serious good stuff happens in this community!
Hear you soon!
xx Katrin
2022-10-2805 min2022-10-2800 min