Shows
Seeding Social GoodThe Psychology of Asking and GivingThe Psychology of Asking and Giving explores the psychology of generosity, persuasion, and human connection—especially in the nonprofit sector. Hosted by Katrina VanHuss, a longtime fundraising strategist, and Otis Fulton, a social psychologist, this episode explores why people find asking others for money so difficult and how people decide to give. Whether you work in philanthropy or just care about making change, this show digs into the deeper psychology behind asking—and why people say yes.2025-08-0511 min
Seeding Social GoodTransforming “Little A” Advocacy into “Big A” Activism: A Conversation with Courtney BuglerWhat happens when traditional advocacy doesn’t cut it anymore? In a raw and timely conversation, I sat down with Courtney Bugler, CEO of ZERO Prostate Cancer, to talk about the shift from “little a” advocacy to “Big A” activism—and what it means for nonprofit leaders navigating fear, risk, and rising misinformation. Courtney doesn’t flinch when the stakes are high. She names what’s broken, leads with values, and challenges the rest of us to get louder. Her message? Chaos is the point. So, we better show up loud enough to break through it. 2025-06-0533 minSeeding Social GoodP2P Fundraising & Generational ChangeIn this episode, we dive into the evolving landscape of peer-to-peer fundraising and ask some provocative questions: Should we still organize fundraising efforts around traditional formats like walks, runs, and rides? Why do those formats often make sense to nonprofit staff but fall flat with volunteers? We’ll unpack the behavioral trends of different generations, explore whether DIY fundraising is the real solution, and ask the question no one seems to be asking: Why aren’t we talking more about gaming and streaming? Joining us for this conversation are three fundraising powerhouses: Aimee Simpson, Chief Devel...2025-04-0540 min
Seeding Social GoodNonprofit MergersKatrina VanHuss, CEO Turnkey, interviews two CEOs who have successfully merged nonprofits to great advantage to their respective missions. Colon Cancer Alliance CEO Michael Sapienza successfully merged two nonprofits. John Lehr, CEO Parkinson Foundation, has merged nonprofits twice with success. These CEOs talk about the path, the pain, the purpose and the product of those mergers.Need somewhere to get immediate help from experienced peers, without judgment? Here you go.2025-01-3150 min
Seeding Social GoodTrump Got Elected: How You Should PrepareIn this episode, I break down the four critical actions every nonprofit leader must take in the face of mounting challenges: double down on major gifts while building community, merge for greater impact, find your people, and prioritize self-care. But why these steps? I dive into the psychology behind it, exploring how the Just World Hypothesis fuels neoliberal policies that deepen inequality, erode social safety nets, and reshape the nonprofit landscape. Discover how cognitive biases, political ideologies, and shifting donor behaviors are changing the game—and what you can do to navigate this new reality.Need...2025-01-1516 min
Seeding Social GoodHow People Respond to Recognition, and How That Helps You Raise Money, Part 2Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 2Need somewhere to get immediate help from experienced peers, without judgment? Here you go.2024-12-1527 min
Seeding Social GoodHow People Respond to Recognition, and How That Helps You Raise Money, Part 1Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 1Need somewhere to get immediate help from experienced peers, without judgment? Here you go.2024-11-2240 min
Seeding Social GoodRethinking Revenue for the Content Creator BoomThe boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income. Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For Good, discuss these changes in both technical and organizational terms. Need somewhere to get immediate help from experienced peers, without judgment? Here you go.2024-10-1638 min
Seeding Social GoodWhat to Do About Facebook’s Fundraising ChangesFacebook ceased processing donations in Ireland in 2023. Adrian O’Flynn, Founder of GYSS in Ireland, had to contend with this situation that we in the US now fear. How his firm and its social good clients managed this turn, and when, will surprise and delight you. Turnkey For Good Founder, Katrina VanHuss, and O’Flynn take an in-depth look at Facebook’s twists and turns and how someone in your shoes can manage them successfully. Sands Walk 100k In September Campaign: https://fundraising.sands.org.uk/event/walk-100k-in-september Facebook & Website Fundraising: https://www.turnkeyforgood.com/s/FB...2024-09-1248 min
Seeding Social GoodFundraising in a Political SeasonMost of us are afraid that the very noisy political environment could hurt our fundraising results. Dr. Otis Fulton, VP Psychological Strategy, and Katrina VanHuss, Founder of Turnkey For Good, join Shanna Birky, VP Customer Experience at Classy, to discuss the intersection of political noise and social good fundraising and how it might impact your fundraising. They’ll also hit communications strategies for post-election, and how to prepare for either outcome.Need somewhere to get immediate help from experienced peers, without judgment? Here you go. 2024-09-0344 min
Seeding Social GoodGuess where the money is, community or events?Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of each. Learn why identity is an important part of community building, and why events don’t use identity nearly as well, impacting ev...2024-08-1528 min
Seeding Social GoodYour Livestream Fundraiser Just Became a CreatorMichael Wasserman, Founder and CEO of Tiltify, explains why addressing the tools of social influencers in the specific and incorrect terms of “livestream/gaming” is limiting to results. He recommends and demonstrates repositioning those tools to enable people who manage social influencers to succeed and support ALL areas of fundraising. Katrina suggests quitting your job and jumping to the next one because your organization may never get over seeing you as that “gaming fundraiser.” Dr. Otis Fulton explains how content creators can help you build your nonprofit community. In short, it was fun. Need somewhere to get immediate...2024-07-1543 min
Seeding Social GoodSocial Fundraising Psychology, An Interview by Wayne ZellAttorney and popular podcaster Wayne Zell, CEO & Managing Member of Zell Law Firm, interviews Dr. Otis Fulton, Social Psychologist and Turnkey For Good VP of Psychological Strategy, about social fundraising and the underlying psychology on the Blueprint for Wealth Podcast.Need somewhere to get immediate help from experienced peers, without judgment? Here you go.2024-06-1332 min
Seeding Social GoodAI For Good - But Is It?AI is all over the news lately, causing CEOs and organizations to assume they know everything they need to know about AI. Assumption is dangerous. We don’t want to be left behind. We are eager for our organizations to use AI quickly, often with little accountability from stakeholders to question or press pause. We may be putting our missions at risk as a result. Combined with a lack of direction and little to no structured training, use of AI could be high risk. What to do? We’ve never been here before. Our guests help us ex...2024-05-0237 min
Seeding Social GoodSocial Good Entrepreneur, An Interview by Wayne ZellIn a rare experience as the interrogatee and not the interrogator, Katrina VanHuss is interviewed by old friend and legal expert Wayne Zell, Managing Member and CEO of Zell Law, on his Blueprint for Wealth Podcast. In a wide-ranging interview, Wayne and Katrina discuss topics as varied as: Brand – nonprofit versus for-profit, what’s the same and what’s the difference? The success of the Pan Mass Challenge under CEO Jarrett Collins A comparison of volunteer-led versus staff-led initiatives CEO Paula Schneider’s re-engineering of the Susan G. Komen organization Early Race For The Cure versus early Relay For Life The...2024-04-2529 min
Blueprint for WealthBoard of Advisors + Interview with Katrina VanHuss, Founder at Turnkey for GoodUnlock the power of nonprofit leadership with our exclusive interview featuring Katrina VanHuss, the esteemed Founder of Turnkey For Good! Don't miss this opportunity to elevate your nonprofit game! Subscribe now for more empowering content on nonprofit leadership and organizational growth. 🎥 Join us for an enlightening educational moment as we delve into the critical role of a Board of Advisors in driving organizational success.#TurnkeyForGood #KatrinaVanHuss #NonprofitLeadership #BoardOfAdvisors #EducationalMoment2024-04-1738 min
Seeding Social GoodEvent Design and Constituent RelationshipsThe design of a nonprofit event has a profound impact on participants. It influences how much they donate or raise, and, most importantly, if they return the following year. In this episode, Blue Sea Foundation CEO, Brian Carney, describes how his organization designed Canada’s largest fundraising event, Coldest Night of the Year. Lessons learned by Brian and his team regarding things like swag and creating community make up the secret sauce behind the event’s success. 2024-03-2132 min
Seeding Social GoodBoards: Five Fixes to Get to GreatA veteran of board management and strategy, Anne Marie Forbes helps to identify, name, and address the most prevalent foibles of dysfunctional boards. We help you see the ways to reach a better place, and even show you some tools that can assist. Whether you are a board member, an Executive Director or CEO, or a staff person responsible for preparing for board meetings, this will be helpful. Discussion points: Bad recruitment—How to stop doing that. Bad onboarding—Helping board members understand their job. Connection to the strategic plan—Helping board memb...2024-03-0825 min
First Day PodcastHigher Fundraising By Developing CommunityIn this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Katrina VanHuss, Founder and Partner at Turnkey. Katrina highlights the critical shift away from transactional donor interactions towards fostering genuine connections among donors themselves, emphasizing the need to move beyond one-way communication models.
The conversation underscores the common oversight in nonprofit strategies, where considerable resources are invested in communicating with donors but little attention is given to enabling donors to engage with each other. Katrina explains the profound impact of community-building efforts, which not only deepen donor engagement but also foster trust and loyalty...2024-03-0319 min
Seeding Social GoodSocial Fundraising & Today’s EventsEvents were once called “walk-a-thons,” then “peer-to-peer,” and now are considered to be “social fundraising.” What’s unique about this way of getting small-dollar donors engaged? Join us as we talk to industry veteran Randi Corey (Cystic Fibrosis Foundation, JDRF, and others) about the relationship of social fundraising revenue to a nonprofit’s total revenue. 2024-02-0830 min
Seeding Social GoodThe Pan Mass Challenge - How to Lead a Successful EventIn this episode Katrina interviews the CEO of the Pan Mass Challenge, Jarrett Collins, who became CEO 17 days before the interview. It’s hard to call him a newbie however, as he served as both president and chief operating officer prior to taking the role. The Pan Mass Challenge is one of a small set of organizations that funnel monies directly to another entity, in this case the Dana Farber Cancer Institute. Given that, focus is entirely on fundraising, which Jarrett and team do well having raised $72 million in 2023 through careful stewardship of long-time riders and volunteers.2024-01-2643 min
Seeding Social GoodGestalt 2 — A Guide to Supportive ConversationsGiving and taking advice is hard. Gestalt Language Protocol is a way to communicate that both conveys information and builds strong positive relationships. In this episode, we dig into the psychology behind why Gestalt is such a powerful tool. What is it people really want when they ask for advice? The answer may surprise you...2024-01-1107 min
Seeding Social GoodCrisis Communications - What Happened with GLSEN & Target?The deputy director of development for GLSEN was desperate to protect me, him, and everyone else. From who? Far right extremists.2023-12-2826 min
Seeding Social GoodGestalt Language ProtocolYou’ve been in those conversations with someone at work who just rubs you the wrong way. No matter what they say, it’s hard for you to agree with them. Or you’ve been the one that someone just won’t listen to. You tell them the answer, but it feels like they don’t want to hear it. Join Katrina VanHuss, Founder Turnkey For Good, and Kate Barnette, VP Client Engagement Turnkey For Good in this podcast as they give the gift of Gestalt Language Protocol, which will:Explain the psychology behind the bad feelings tha...2023-12-2036 min
Seeding Social GoodKatrina VanHuss' "Jerry McGuire-like" ManifestoIn this episode, Katrina has a Jerry McGuire moment. She covers how a person’s identity is strengthened by community embedment through the self-validation feedback loop, how social good organizations currently invest heavily in nonproductive activities, and how you—yes, you—will save the world from societal fracture. 2023-12-1518 min
Seeding Social GoodNavigating Difficult ConversationsSuccessfully navigating a difficult conversation is as important a skill as keyboarding. It is your route to moving your ideas and your mission forward. So, why do important conversations so often go off the rails? During important conversations, your bodily responses get involved. Facts fade away and the goal changes from moving the mission forward to “winning” the conversation. But we have choices. In these moments, we can be disciplined and use methods proven to advance the mission and protect relationships, or we can crash and burn but “win” our short-term point. 2023-12-0728 min
Seeding Social GoodThe Path to Revenue Runs Through CommunityThe Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth recently: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transformed a Facebook Challenge Group into a community hub. 2023-11-3036 min
Seeding Social GoodDecline of the Small Dollar DonorOur pipeline is emptying. The small donor is in decline. Katrina moderates the conversation between Nathan Chappell (author of The Generosity Crisis), Jill Davis (now at PanCan and loaded for bear from other experience), Maria Clark (Chief Evangelist at GoodUnited and "has-seen-under-a-lot-of-blankets" at large nonprofits), and Otis Fulton, PhD (social psychologist who will help us understand what the heck the humans are doing!).2023-11-3055 min
Driven by CauseKatrina Van Huss & Otis Fulton: Psychology and PhilanthropyListen to David Blyer, CEO of Arreva and Jay Fiske, Co-President of MaestroSoft interview Katrina VanHuss & Otis Fulton on the inner workings between philanthropy and psychology and its affect on the future.2023-02-2441 min
Responsive Lab PodcastKatrina VanHuss and Otis Fulton on Social Fundraising and Mining the New Peer-to-Peer LandscapeIn this episode, Katrina VanHuss (Founder and CEO) and Otis Fulton (VP for Psychological Strategy) of Turnkey join Rob for an enlightening deep dive on peer-to-peer social fundraising. Not only do they have vast experience working with the largest nonprofits in the US, but they also apply psychology to fundraising and donor behavior resulting in significant thought leadership in this space. Katrina and Otis discuss best practices of fundraising with social media, the "Trifecta of Satisfaction," why you are most likely rewarding your volunteers wrong, and how to maximize peer-to-peer giving for any organization.
Are you enjoying...2023-02-2343 min
Fundraising Voices from RNLKatrina VanHuss from Turnkey - The future of peer to peerKatrina VanHuss at Turnkey is transforming peer to peer philanthropic engagement. In this conversation, we talk about the psychology of peer to peer donors, technology and strategy that can maximize peer engagement, and what we think is next for peer to peer fundraising. Check out TurnKey at: https://www.turnkeyp2p.com/2019-07-0222 min