Shows
Second Bite PodcastHow BarkleyOKRP Scaled to 700 People and Maintained Its SoulKaty Hornaday is the CEO of BarkleyOKRP, one of the largest independent full-service advertising agencies in the US. She joined the company as a Creative Director and helped facilitate the 2024 merger of Barkley and OKRP. In this episode… In an industry crowded with holding companies and boutique shops, building something that stands apart requires difficult choices, clear values, and a long-term vision. What does it take to grow a modern agency without losing its unique culture? CEO of BarkleyOKRP, Katy Hornaday, discusses building an independent agency with both scale and soul. With host Todd...
2026-02-1234 min
Pass The Mic PodcastBalancing Loyalty and Growth, with Katy HornadayOnce a career badge of honor, company loyalty looks different today. Let’s explore when to stay, when to grow, and how to build lasting connections without losing momentum.This episode features: Katy Hornaday, CEO at BarkleyOKRP.The titles and associated companies for each individual featured in this episode were accurate at the time of interview and recording. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2026-02-0909 min
AW360 LiveKaty Hornaday, CEO, BarkleyOKRPAW360 features thought-leadership interviews and conversations with the best and brightest in the industry.
2025-10-0717 min
This Modern BrandAI, Entertainment, and Everything In Between: La Fin at Camp Cannes
We’ve hit the final episode of Camp Cannes Roll Call, and the BarkleyOKRP village goes out on a high (and hilariously sleep-deprived) note. Mariah Haberman hosts our last fireside chat from the French Riviera with Katy Hornaday, Nate Swift, and Sean Corcoran. From luggage drama to media magic, the crew dishes on their biggest takeaways, Cannes MVP moments, and what they’re bottling up (not rosé, Sean) to bring back to the Midwest. There’s one last roll call, one chaotic word game, and a whole lot of optimism about the future of creativity, media, and Big Indie ambitio...
2025-06-2026 min
This Modern BrandThe Power of Independence: Why Independent Agencies Are Winning
What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agility, and long-term success in a landscape increasingly shaped by holding companies.
2025-04-1034 min
This Modern BrandMarketing Mastery: The USAA Success Story
As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary level of customer focus. Learn how small “i” innovation, Mission Moments, and doing Zero Day like a recruit help USAA understand their military members, and why they buy.
2024-09-2521 min
ANA Marketing Futures PodcastReshaping Fitness Through Purpose, with Planet Fitness and BarkleyThe Marketing Futures Podcast played host to the dynamic duo of Jamie Medeiros, Chief Brand Officer at Planet Fitness and Katy Hornaday, Chief Creative Officer at Barkley. Jamie and Katy joined the pod to talk about the advantages of being a “purpose native” brand like Planet Fitness, as well as the ingredients behind a supercharged brand/agency relationship. They also discussed overcoming the enormous disruption caused by the pandemic in 2020.
2024-03-1941 min
Perspectives with Katie KempnerKaty Hornaday, Chief Creative Officer, Barkley
Join Katie as she talks with Chief Creative Officer of
Barkley, Katy Hornaday about her rapid rise in the industry; advice for female
creatives; finding time to be inspired and her 2023 op-ed that became a viral
sensation on how to give direct feedback.
2024-02-0824 min
Campaign ChemistryCampaign Chemistry: Barkley CCO Katy HornadayAfter building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012 to put roots down in her home region of the midwest. Eleven years later, she has nearly doubled the size of the creative team as the agency continues to build momentum and pick up larger clients, such as Planet Fitness and Red Lobster. Hornaday attributes this growth to the foundation she set as executive creative director, a role she took on in 2017, to build a strong sense of trust, communication and collaboration among the team. ...
2023-09-0636 min
3 Fearless Questions034: Katy HornadayIn this episode of 3 Fearless Questions, student host Emily Green interviews Katy Hornaday, Executive Creative Director at Barkley. Katy has been named a Future Lion, a Young Gun, and one of the 30 Most Creative People in Advertising Under 30. During this week’s 3FQ episode, listen to Katy talk about her experiences with diversity and inclusion.
Continue the conversation online with the hashtag #3FQ or go to www.thebrandlab.org/fearless to learn more. Have an idea for a 3FQ podcast guest? Email The BrandLab's Fearless Coordinator, Jamila Joiner at jjoiner@thebrandlab.org.
2021-06-2506 min
Don't Get Me StartedEpisode 298: Katy Hornaday, ECD at Barkley, Live from MizzouRecorded live with the MOJO Ad Capstone group at University of Missouri, this was an insightful chat with some very intelligent questions from the audience.
2019-02-2158 min
Don't Get Me StartedEpisode 294: Katy Hornaday, EVP/ECD and Cady Beansmith, Experience Design Director at BarkleyVisiting from KC, Katy and Cady share thoughts on looking at books, inspriration, religion, leaps of faith, the creative process, and staying in discovery mode.
2018-12-0943 min
Don't Get Me StartedEpisode 227: Katy Hornaday, CD at BarkleyOptimism, resilience, empathy, honesty. A few topics discussed that have helped make Katy the leader and creative she is.
2016-05-1231 min