Shows
AEC MarketeerEpisode 123: Whole-Brain® Thinking and Grace Writing with Carol Doscher and Kyla StewartIn this podcast episode, we dive into Whole-Brain® Thinking and Grace Writing, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results.
Carol Doscher is the Founder, President, and CEO (Chief Encouragement Officer) of Graceworks, a communications training and coaching firm. She’s been immersed in teaching communication skills for nearly 30 years and just loves watching clients break through and find their freedom!
Kyla Ste...2025-05-0736 minAEC MarketeerEpisode 122: Building Your Firm's Social Media with Duncan RobertsonIn this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm.
Duncan Robertson, CPSM
Director of BD and Marketing | Tamarack Grove Engineering
Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C industry. In just over five years after graduating from college, Duncan has made significant contributions to the marketing and BD presence at Tamarack Grove...2025-04-3034 minAEC MarketeerEpisode 121: SERC Series - How to Own Your Pursuit Schedule with Briana CarterEver felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic.
About Briana:
Briana Carter, CPSM | Associate and Marketing Strategist | Page
Briana is a seasoned Marketing Manager at Page. She has been in the industry since 2017 and has experience working in the “A,” the “E,” and the “C.” She found her niche as a visual storyteller who sells relationships, experience, and quality work. She has a deep interest in...2025-04-2322 minAEC MarketeerEpisode 120: Success, Simplified with Sarah KinardIn this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the...2025-04-0945 minAEC MarketeerEpisode 119: Client Experience (CX) with Tim AsimosIn this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience.
About Tim Asimos, CPSM
Head of Growth @ Client Savvy
Tim Asimos is a catalyst for disruption in A/E/C marketing, providing keen insights on modern marketing and a unique perspective drawn from more than 20 years of experience both inside and outside th...2025-03-1248 minAEC MarketeerEpisode 118: Managerial Economics with Keelin CoxIn this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole. 2025-02-0714 minAEC MarketeerEpisode 117: The Year AheadIn this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year!
Links:
Project Nomination Form: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header
General Survey: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header2025-01-0815 minAEC MarketeerEpisode 116: Making the Case for Showcasing Your Employees with Ida CheinmanThis episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear.
About Ida Cheinman, Substance151 Principal and Creative Director:
Ida is a brand strategist, designer, marketer, speaker and educator who uses 20+ years of experience to help business leaders and marketing professionals make sense of trends, tools...2024-12-0429 min
Greater Irvine Chamber Podcast SeriesAI and Data Privacy - Keelin Conant, Dr. Sophia Ononye, and Stephen TolandJoin Dave Coffaro as he sits down with three industry experts—Keelin Conant, Senior Solutions Advisor at Alvaka; Sophia Ononye, Principal Consultant and CEO of The Sophia Consulting Firm; and Stephen Toland, Head of FBFK Austin Office Data Privacy and Security—to discuss "AI and Data Privacy." In this episode, the panel explores the intersection of artificial intelligence and data privacy, sharing valuable insights on navigating the challenges and opportunities in this rapidly evolving space. With their diverse expertise, Keelin, Sophia, and Stephen provide actionable strategies and practical tips to help businesses protect sensitive data, ensure compliance, and harness the...2024-12-0338 minAEC MarketeerEpisode 115: Survey Methodology with Keelin CoxThis episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.2024-11-0710 minAEC MarketeerEpisode 114: The Rise of UDOT's Social Media Presence with Aimee ColtonIn this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!
About Aimee:
As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 followers within a year of its creation, reaching and connecting with more Utahns and...2024-10-2323 min
Podcasting in Professional ServicesThe AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin CoxPodcasting can accelerate your network growth. Remotely.Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Marketeer podcast has over 100 published episodes and is a top show in the industry. In this episode, you'll hear:Why Keelin decided to launch the AEC Marketeer podcastHow Keelin's podcast helped accelerate her network growth and deepened relationships with key players in the industryHow...2024-09-2332 minAEC MarketeerEpisode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan SullivanIn this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue to...2024-09-1831 minAEC MarketeerEpisode 112: Getting Schtuff Done with Katherine RobinetteIn this episode, I'm joined by Katherine Robinette to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. We talk about the process to follow for change management and common scenarios where individuals may feel hesitant to start due to uncertainty or anticipated resistance. We stress the significance of clear communication throughout the process to mitigate resistance and foster engagement. If you want to know how to really get SCHTUFF done right, join us as we uncover strategies for building trust and ensuring everyone feels involved in the...2024-08-2237 min
Discover the Best Audio Stories in Non-Fiction, Computers & TechnologyThe Tech Carnival: Your Ticket to Business Success by Keelin Siobhán ConantPlease visit https://thebookvoice.com/podcasts/1/audiobook/812383 to listen full audiobooks. Title: The Tech Carnival: Your Ticket to Business Success Author: Keelin Siobhán Conant Narrator: Kierstin Valenti Format: Unabridged Audiobook Length: 1 hour 55 minutes Release date: August 20, 2024 Genres: Computers & Technology Publisher's Summary: 'The Tech Carnival: Your Ticket to Business Success” is a captivating journey through the dynamic world of business technology, presented by seasoned tech professional Keelin Siobhán Conant. Drawing from her wealth of experience, Keelin shares insightful anecdotes from her professional history, blending humor, empowerment, and practical tips for small to medium-business professionals. In this engaging guide, Keelin tran...2024-08-2005 min
Download Latest Full Audiobooks in Business & Economics, Business & Career DevelopmentThe Tech Carnival: Your Ticket to Business Success by Keelin Siobhán ConantPlease visithttps://thebookvoice.com/podcasts/1/audiobook/812383to listen full audiobooks.
Title: The Tech Carnival: Your Ticket to Business Success
Author: Keelin Siobhán Conant
Narrator: Kierstin Valenti
Format: Unabridged Audiobook
Length: 1 hour 55 minutes
Release date: August 20, 2024
Genres: Business & Career Development
Publisher's Summary:
'The Tech Carnival: Your Ticket to Business Success” is a captivating journey through the dynamic world of business technology, presented by seasoned tech professional Keelin Siobhán Conant. Drawing from her wealth of experience, Keelin shares insightful anecdotes from her professional history, blending humor, empowerment, and practical tips for small to medium-business professionals. In this engaging guide, Keelin tran...2024-08-201h 55AEC MarketeerEpisode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene PhillipsIn this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.
Chemene Phillips, President:
In 2002, Chemene had a vision to help companies build their brand story through the right combination of long-term business strategy, applicable technology and effective design techniques. Assembling a team in various marketing specialties to create...2024-08-0929 minAEC MarketeerEpisode 110: Listening: A Boop!This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!2024-07-2510 minAEC MarketeerEpisode 109: Attracting and Retaining Talent with Bryce BattsIn this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.
Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova So...2024-05-3019 minAEC MarketeerEpisode 108: How to be a Leader of Leaders with Marci ThompsonIn this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance.
Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS
Interim Chief Executive Officer/CSO for the Society for Marketing Professional Services (SMPS HQ). A forward-thinker, Marci leads the strategic direction for...2024-05-1632 minAEC MarketeerEpisode 107: Neurodiversity in the Workplace with Richard TregaskesIn today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired by his university diagnosis, which helped improve his academic performance. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation. It covers the benefits of simple adjustments like alternative communication methods and accessible formats, and suggests practical inclusivity strategies like noise-canceling headphones for remote workers, flexible...2024-05-0123 minAEC MarketeerEpisode 106: How to Build and Audit a Pursuit Process with Krystn MacomberThis episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility.
Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and...2024-04-0423 minAEC MarketeerEpisode 105: Animate Your Science with Dr. Tullio RossiIn this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what the A/E/C and scientific communities share.
Dr. Tullio Rossi is an award-winning science communicator, marine biologist and graphic designer. As founder of the agency "Animate Your Science", he helps STEM professionals tell their story to the world. His engaging video animations and eye-catching graphics make science and engineering understandable for everyone, reaching millions of people around the world, to...2024-03-2025 minAEC MarketeerEpisode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCuneIn this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation.
About today's guests:
Mehdi Nourbakhsh, Ph.D., is an author, speaker, and CEO of YegaTech, a technology consulting company in the AEC industry.With a...2024-03-0642 minAEC MarketeerEpisode 103: Book Report: Never Split the Difference by Chris Voss, Part 2This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right". 2024-02-2115 minAEC MarketeerEpisode 102: Book Report: Never Split the Difference by Chris Voss, Part 1I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! In this episode I cover the two building blocks for building relationships and improving communication - mirroring and labeling.
Link to book: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?crid=SW75YBEQRXVL&keywords=never+split+the+difference+chris+voss&qid=1707326308&sprefix=never+spl%2Caps%2C172&sr=8-12024-02-0723 minAEC MarketeerEpisode 101: The Role a Copywriter Plays in Website Design with Ben CulbrethHave you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience.
Now, Ben has some serious wisdom to share. He's a firm believer in getting the copywriter involved right from the start. Why? Because thoughtful copy can guide the entire design process and make sure your website speaks directly to your audience. So, if you want your website to not just look amazing, but really hit the mark...2024-01-1726 min
The Vampire Talk ShowEpisode 6: The World's Greatest Cryptozoologist (Keelin Mathews)Keelin Mathews, The World's Greatest Cryptozoologist, joins Val in the studio. The tea spills and hot takes thrill as Keelin and Val navigate what it takes to be a cryptozoologist, and apparently, its all about reading.
Keelin Mathews is a researcher for The Haunted Objects Podcast and can be found on Tumblr
Please consider joining The Vampire Talk Show's Patreon
If you enjoy this show please rate and share so we don't have to fight so hard against the algorithm!
2024-01-0542 minAEC MarketeerEpisode 100: AEC Marketing 101 with Julie ShafferIn this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!
About Julie:
Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive...2024-01-0325 minAEC MarketeerEpisode 99: A New Year's Thank You NoteA little note from me to you this New Year's. 2023-12-3103 minAEC MarketeerEpisode 98: Embracing Growth Mindset in AEC Marketing with Janki DePalmaIn this episode, Janki and I discuss the 'pack mule' versus 'unicorn' mentalities and a few tools to help you identify your strengths. We also cover the importance of establishing boundaries to get where you want to be.
Janki DePalma is the Director of Business Development for Kirksey Architecture, with over 20 years of experience in the architecture, engineering and construction industry. She’s a connector at heart who believes there always is room to widen the circle and give people a sense of belonging. Janki is a frequent speaker and writer on topics such as networking, emotional in...2023-11-0145 minAEC MarketeerEpisode 97: Exploring the Doer-Seller Model with Donna CorlewIn this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, and how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy.
Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive in...2023-10-1844 minAEC MarketeerEpisode 96: Elevating the AEC Industry with BJ KraemerIn this episode, I am joined by BJ Kraemer to discuss the importance of elevating the AEC Industry and strategies we can use to make an impact. We aim to highlight ways that will allow us to boost both the reputation and visibility of the AEC Industry.
BJ is the President and CEO of MCFA and the host of the Inspiring People and Places podcast.
Website: https://mcfaglobal.com/
Podcast: https://mcfaglobal.com/podcast/ and https://podcasts.apple.com/us/podcast/inspiring-people-places-architecture-engineering-and/id15610902242023-10-0434 min
Corporate Strategy93. Understanding the World of Unions: With Labor Lawyer Keelin AustinHave you ever wondered about the complexities of labor unions and collective bargaining agreements? In this captivating discussion with Keelin Austin, an in-house labor and employment attorney, you'll be taken on a journey to understand the inner workings of unionized workplaces better. We delve into the pivotal role of the National Labor Relations Act and take a closer look at how unions get their start. Keelin provides valuable insights into when it might be time to think about starting a union and the positive impact it can bring.Buckle up as we investigate the intriguingly controversial 'Right...2023-10-0234 minAEC MarketeerEpisode 95: Generational Communications in Internal MarketingJoin Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.
Dawn Wagenaar is an unsung hero of professional services marketing. She has dedicated more than 25 years to branding strategy inside firms and as a consultant and owner of Ingenuity Marketing Group, LLC. You won’t see her on a top 100 list, but that’s because she’s never stepped into the spotlight…until now. With multiple generations employed by and leading A/E/C firms, Dawn is bringing context...2023-08-0317 minAEC MarketeerEpisode 94: How to Write a Proposal Cover Letter with Keelin CoxCover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.
A common misconception is that the cover letter should focus on you, the consultant. In reality, it should be all about your client, who is the hero of this project. They are investing their valuable time, money, and resources, and the cover letter is an opportunity to recognize their proactive...2023-07-2011 minAEC MarketeerEpisode 93: Strategic Planning with Deirdre BoothWhat is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.
Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every...2023-07-0628 minAEC MarketeerEpisode 92: Marketing Analytics with Christina IngeHave you ever wondered what marketing analytics are and which ones you should be paying attention to? Well wonder no more! On this episode Christina Inge walks us through the latest marketing trends and breaks down a few pillars of marketing analytics we should all know about.
Christina Inge, MS, is a leader in digital infrastructure and outreach. As the founder of Thoughtlight, a Boston-based digital media agency, she empowers marketers to utilize digital media to serve communities, causes, and businesses. Christina is actively involved in the Boston start-up sphere and has won the Fussa Award for...2023-06-2228 minAEC MarketeerEpisode 91: Using AI Tools for Content Development with Danielle GrayGet ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!
Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics that makes a lasting impression on her audience. Her goal is to empower each person to not just be a...2023-06-0737 minAEC MarketeerEpisode 90: Re-Cast, Beyond the Rainbow: What Corporate Allyship Really Looks LikeOn this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.
As a world-record-holding strongwoman, personal growth expert Kathryn Bennett is a 40 under 40 award winner, celebrated speaker and advocate for developing mental toughness. With a background in change management and Lean Six Sigma process improvement, Kathryn's professional career spans industries including tech, healthcare, and engineering/construction. Kathryn used the mental fortitude and tenacity they learned in the gym to more than quintuple their income in a five-year span, working from an entry-level process improvement...2023-05-2424 minAEC MarketeerEpisode 89: Client Mapping with Keelin CoxHey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!2023-05-1016 min
The Portable Podcast: with Keelin M.Travelling Solo with Alice ChenJoin Keelin as she interviews her new friend Alice, as they talk about solo travelling in Europe and the experiences that come with it. This podcast episode is filmed in Greece in a hotel room so try and not judge the audio quality too much! Have a good listen!2023-05-0534 minAEC MarketeerEpisode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon GribbleThis episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next...2023-04-2635 minThe Portable Podcast: with Keelin M.Online school or not?Join Keelin as she interviews her guest Kassidy on the advantages and disadvantages of online schooling. Explore talked about topics like social settings, having motivation, and much more. 2023-04-2223 minAEC MarketeerEpisode 87: A Career Story: Melinda HeppJoin Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at an PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.
Melinda Hepp is the founder of Studio PR, a professional services PR and communications agency based in the San Francisco...2023-04-1222 minThe Portable Podcast: with Keelin M.Mental health to an Extent.Join Keelin and her guest with an open heart as they talk about mental illness and how childhood trauma impacts the degree of it. A reminder to take care of yourself if you feel like having to step away from the episode.
TRIGGER WARNING:
For mentions of...
- mental illness
-childhood trauma
-mentions of sexual abuse
-possibly more2023-04-0925 minAEC MarketeerEpisode 86: Visual Storytelling in Photography with Tyler ChartierGetting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo.
Tyler Chartier is a Commercial photographer/director/videographer by day + father by night. For work, Tyler shoots architecture and people for local, national and international companies – and he shoots almost anything for fun. Combining a passion for the process of photography and his intense fascination with marketing, Tyler helps his clients tell stories to create strong connections with their people.
...2023-03-3023 minThe Portable Podcast: with Keelin M.Epi.5 Finding Your Voice/Self ExpressionIn this episode, join Keelin and her interview with Jez, as they talk about how finding your voice an self expression is such an important step into becoming the person you are today. Come talk about the poetry community and how growing with music helped these two find a way to speak, without missing a beat. 2023-03-2528 minAEC MarketeerEpisode 85: When is it Time to Rebrand? with Perryn OlsonIs your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!
About Perryn:
Perryn Olson, CPSM, CCMP leads the marketing team at REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots. Previously, Perryn was My IT’s Chief Strategy Officer, leading the marketing strategy and sales te...2023-03-1541 minThe Portable Podcast: with Keelin M.Epi.4 Let's Check in...Join Keelin on this short solo episode this week, talking about how life can get in the way sometimes and how you have to let it. 2023-03-1213 minThe Portable Podcast: with Keelin M.Epi.3: It's Ok to Change Your MindThis week, join Keelin as she interviews guest #2, as they talk about Changing your mind. Come talk about the pressures put upon post secondary, doing unexpected trips to Europe, and why going to school might not be for everyone. 2023-02-2418 minAEC MarketeerEpisode 84: Update Your Resume Pronto with Stacy ChaneyIn this week's episode I get to chat with singer/songwriter Stacy Chaney about the parody song that is music to the AEC Marketer's soul! Stacy cleverly created Update Your Resume Pronto to the tune of We Don't Talk About Bruno and takes this creative approach to her work as an AEC Marketer.
Stacy Chaney, CPSM, is a Senior Marketing Specialist with Farnsworth Group and brings over 15 years of experience in the AEC industry. Stacy is also an accomplished musician, vocalist, and songwriter and has sung the National Anthem for the St. Louis Blues, the Milwaukee Admirals...2023-02-2222 min
Long Story Long2: Keelin Burke of RealmOn today's episode, we're sitting down with the creator and owner of Realm, Keelin Burke! We're diving into her branding and marketing background within Buffalo and California, and what it means evolve within the ever-growing industry. We're talking about Buffalo's community as a whole, the tricky relationships between brands + founders, and even reference a kooky clown coffin.
Throughout Keelin's career, she always had this idea in the back of her mind to eventually have her own shop. Her idea became a reality when a local development company began leasing renovated spaces, and one of the spots was her...2023-02-211h 07
The Way Out | A Sobriety and Recovery PodcastA Liberating Recovery with Keelin Conant | The Way Out Podcast Episode 332In this edition of The Way Out I’m overjoyed to bring you my interview with person in long term recovery and founder of the creative coaching agency Liberty Empowerment and the new community Speak Toast, Keelin Conant. In accordance with the Truth in Podcasting Act of 2023, which I 100% just made up and is absolutely not a real thing, this is the last of a handful of interviews I inadvertently recorded with my super sub-par webcam microphone, so a big thank you to all ya’ll Way Out faithful for bearing with the less than stellar audio from yours trul...2023-02-131h 57The Portable Podcast: with Keelin M.Epi.2: The Unrealistic Expectations of University...Welcome back to the podcast... Today Keelin interviews her first guest, Emma, to talk about the unrealistic expectations of University and Collage life. Join the two, as they cover topics like: Party life, Living on campus vs not, Dating game, and more! 2023-02-1023 minAEC MarketeerEpisode 83: Simplifying Thought Leadership with Keelin CoxDo you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm.
About Keelin (Me):
Keelin is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help teams serve their communities. She is the owner of Ad...2023-02-0924 min
What’s Your Why?Ep18: What’s Your Why? with Keelin MoncrieffSo excited to be posting the first WYW episode of 2023 with the beautiful Keelin Moncrieff. This episode is such a special one. We recorded this back when Keelin was preparing to become a mam and how she was navigating that. We also talk about what her tribe of people mean to her, what she needed most as a child and so much more. Thank you for sharing your why with us Keelin xx
2023-02-0545 minThe Portable Podcast: with Keelin M.Episode 1: The beginningCome join Keelin and Radar down by the beach as she talks about her plans for the podcast. She apologizes for the rough editing and echo-y sound quality and hopes it'll get better with time. Hopefully... you enjoy. 2023-01-2918 min
Unleash Your Creative Beast is a podcast about YOU and who you get to become. (Recorded in 2021)Keelin CLark and Brionne Davis Davel (recorded 2021)The importance of LISTENING.
Keelin Siobhán Clark is owner of Liberty Empowerment, dedicated to helping entrepreneurs grow their businesses by getting them confident and profitable, in front of the camera.
Keelin is also the host of two live online shows, Planet Liberty and Mystical Mornings.
Keelin is committed to liberating humanities creativity, via powerful coaching and short videos focused on Business, Empowerment and Equal Opportunities
Follow Keelin and discover more about this incredible woman here.
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h...2023-01-2652 minAEC MarketeerEpisode 82: Modern Marketing 101 with Erik HubermanErik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.
CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CS...2023-01-2531 min
Crazy Amazing HumansSafety and Awareness Now! Jeff Wohler and Human Trafficking Survivor Keelin WashingtonWe're starting off the year with some helpful information and reminders with regards to safety for ourselves and our loved ones that you won’t want to miss! January also happens to be Human Trafficking Awareness Month so in this episode, we are featuring Keelin Washington and Jeff Wohler, experts in both of those fields. Keelin Washington, a human trafficking survivor, is a Program Facilitator on multiple anti-human trafficking programs including support groups and the kNOw More program, an awareness curriculum for middle and high school aged youth. She is also the Survivor Advocate and Mental Health Coa...2023-01-181h 08AEC MarketeerEpisode 81: Say It with Style: The Most Underrated Resource in Writing with Kristen RuizDo you know what style is and how it fits into your brand? If not, this episode is for you! Kristen and I dig into style, grammar, and how all of this fits in to your outward facing brand.
For more than a decade, Kristen Ruiz has served as a professional writer and editor across multiple industries, from non-profit and academia to technology and film. While pursuing her master’s degree, Kristen taught rhetoric- and research-based writing at the university level. She has also worked in publishing, where she contributed editorial work to more than 20 titles. In th...2023-01-1131 minAEC MarketeerEpisode 80: Applying Consumer Psychology to AEC Marketing with Sean StewartIn this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.
Sean has 20 years of service marketing experience, 15 years of which have been in the architecture, engineering, and construction industry. Sean has worked firms both large and small in a variety of roles including proposal writer, proposal manager, and marketing director. He has Master of Science degree in Applied Psychology from USC where he focused on consumer psychology. He has conducted research on...2022-12-1431 minAEC MarketeerEpisode 79: A Career Story: Danielle GrayThis week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity.
Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. The way she fuses vulnerability with applicable tactics makes a lasting impression on her audience. Her goal is to...2022-12-0131 minAEC MarketeerEpisode 78: Success Secrets of the Intentional Networker with Patti DeNucciAs we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.
Today's guest, Patti DeNucci, believes that the quality of your conversations and connections is a highly accurate predictor of your success, happiness -- and even your health...2022-11-2231 minAEC MarketeerEpisode 77: Busting Boilerplate Proposals with Jen McGovernIn this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!
Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s Mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past president of the Society for Marketing Professional Services (SMPS) Washington, DC, chapter and was named th...2022-11-0929 minAEC MarketeerEpisode 76: Overlooked Marketing Methods with Tennile CooperIn this episode, Tennile and I dig into brand vs performance marketing, marketing metrics, some examples of great marketing campaigns, and the marketing methods and platforms we all need to be paying more attention to (hint:TikTok!).
Tennile runs a copywriting business appointed She is Epic and is the needed jolt to your marketing and messaging. After running her business full-time for 5 years and launching an e-commerce venture fund for historically excluded and underfunded founders, she became the single award-winner of the 2021 New Establishment: Innovators by Strategy Magazine—Canada’s national marketing community and named a rising mark...2022-10-2627 minAEC MarketeerEpisode 75: Exploring Alternative Marketing Models with Ayo AbbasToday there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.
Ayo Abbas is a built environment marketing consultant from the UK. She has over 20 years’ experience working in B2B marketing and has worked for major firms including Arup, Mace and Ramboll In February 2020, Ayo founded her own consultancy business Abbas Marketing and offers marketing strategy and content cr...2022-10-1222 minAEC MarketeerEpisode 74: Are You a Consultant or a Vendor? with Steve GavatortaIn this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.
Steve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve’s had the privilege of coaching and training thousands of high performers across an array of industries. From small businesses on the move to Fortune 500 companies, Steve collaborates with organizations to build foundations, set goals, and eclipse their highest potential.
Steve is a Certified Professional Behavioral An...2022-09-2843 min
PSM: Professional Services MarketingEpisode 229 - Is This the Right Job for Me - Conducting Interviews from the Driver’s Seat with Keelin CoxKeelin Cox is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help her teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond. This episode continues an episode on Keelin's podcast, the AEC Marketeer, where she and Frank talked about how job interviews are changing. Check out the AEC Marketeer episode here (Episode 73, aired 9/14/22). In this episode, Frank and K...2022-09-2350 minAEC MarketeerEpisode 73: How to Interview Your Interviewer with Frank LippertIf you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.
Frank Lippert is a partner in Go Strategies, LLC. A certified professional services marketer, he specializes in helping firms win important projects with effective, strategic pursuit management. He also teaches and coaches architects, engineers, and contractors on best practices and evolving practices in marketing and business development.
Frank's Interview Questions:
Tell me about your...2022-09-1444 minAEC MarketeerEpisode 72: Avoiding Random Acts of Marketing with Kristina McMillan MahlerOn this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with her approach to humanizing marketing.
Kristina is a motivational construction industry thought-leader with over 20 years of experience in team leading, marketing strategy, workforce development, and operations know-how. She is a strong collaborator with a successful track record of forming powerful relationships, discovering...2022-08-3130 minAEC MarketeerEpisode 71: What is SMPS HQ and What Do They Do? with Michael GearyAre you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.
Michael V. Geary, CAE, is the CEO of the Society for Marketing Professional Services and the SMPS Foundation. Prior, he served as the President & CEO of AmericanHort and Horticultural Research Institute, the horticulture industry association and research foundation, and concurrently as the executive of the Ohio Produce Growers & Marketers...2022-08-2430 min
AudienceWe Need Podcast Critics - with Keelin PetersonKeelin Peterson runs the website Mentally a Magpie where she reviews podcasts. She joins Audience to discuss what she looks for in a podcast and how thoughtful, objective criticism can help podcasting.
Links:
Connect with Keelin
mentallyamagpie.com
@IAmKeelinIt
Podcasts Mentioned
goodniks.org
20k.org
iheart.com/podcast/stuff-you-missed-in-history-cl-21124503/
theringer.com/gene-and-roger-podcast
Castos
castos.com/integrations/stripe2022-06-2329 min
IQ PODCASTSKeelin Washington on The Greater Good with Jeff Wohler Ep 397Keelin is the Survivor Advocate and Mental Health Coach at Generate Hope a safe house that provides healing and a real way out. She has spoken at Shared Hope International, The Washington Times podcast, Debx/Amplified Voices among many more. Keelin has created training videos and developed curriculum for organizations working with survivors. As a lived experience expert God has given her a plan and a purpose, and she has dedicated her life to bringing awareness and recovery to the community and survivors she serves.2022-04-2338 minAEC MarketeerEpisode 58: AEC Marketing with Keelin Cox and Matthew WinklestineThis episode is a re-cast of an interview I did with Matthew over on his podcast the Buyers' Market Podcast. We talk about career journeys, the future of AEC marketing, and go over some tips and tricks marketers can leverage in their work.
The Buyers' Market Podcast: https://podcasts.apple.com/us/podcast/the-buyers-market-podcast/id1578467005
Matthew's LinkedIn page: https://www.linkedin.com/in/matthew-winklestine/2022-02-0741 min
Evolving Engineering and Construction BrandsEp. 22 - Why Marketing Matters w/ Keelin CoxOn the first episode of The Buyers' Market in the new year, we have the pleasure of hosting fellow podcaster and AEC marketer Keelin Cox. Host of the AEC Marketeers Podcast, Keelin combines technical experience with marketing expertise to thread the line between engineers and comms teams to help unite both organizations towards real accomplishments. Join us and see how AEC marketing has evolved, how professionals can better manage their workloads, and how Keelin approaches engaging real decision-makers with real challenges.
Connect with Matthew Winklestine LinkedIn
Follow Engaging Perspectives LinkedIn
Check out how E...2022-01-0442 min
Omni MindfulnessOn Resiliency from a MS Warrior: A Conversation with Keelin O'brien (Episode #10)Share your Thoughts about this EpisodeKeelin is a professional graphic designer, illustrator, and artist.She’s worked at Amazon for the last 10 years.While working at Amazon, she created an artistic event called the Amazon ArtWalk.In 2010 Keelin was diagnosed with MS.She chose to face this adversity by taking action, so in 2014 she created a bike race team for a cure.While still searching for the right cure, she gave birth to her son. Shortly afterward she became a single mom, still searching for a cu...2021-11-1117 min
Mindful Mompreneur MomentsOn Resiliency from a MS Warrior: A Conversation with Keelin O'brien (Episode #6)Keelin is a professional graphic designer, illustrator, and artist.
She’s worked at Amazon for the last 10 years.
While working at Amazon, she created an artistic event called the Amazon ArtWalk.
In 2010 Keelin was diagnosed with MS.
She chose to face this adversity by taking action, so in 2014 she created a bike race team for a cure.
While still searching for the right cure, she gave birth to her son. Shortly afterward she became a single mom, still searching for a cure.
The following year she underwent th...2021-10-3116 min
The Balanced, Beautiful and Abundant Show- Rebecca WhitmanHOW TO BE CONFIDENT ON CAMERA with Keelin ClarkKeelin Siobhán Clark is the owner of Liberty Empowerment, dedicated to helping entrepreneurs grow their businesses by getting them confident and profitable, in front of the camera.Keelin is also the host of two live online shows, Planet Liberty and Mystical Mornings. Keelin is committed to liberating humanities creativity, via powerful coaching and short videos focused on Business, Empowerment, and Equal OpportunitiesFor her FREE confident on camera guide:https://keesio.kartra.com/page/creatingvideosthatsellSchedule a complimentary coaching call with Rebecca...2021-04-1026 min