Kelly Campbell - Podcast Details

Shows

From Home to HustleEp 3: From 9-5 to Freedom with Kristin DronchiFrom corporate grind to stay-at-home success—this show is for women who are ready to break free from the 9-5 and build a faith-filled business from home without sacrificing their family time!Join Kelly Campbell as she shares real stories, practical strategies, and faith-driven encouragement for moms who want to create income without sacrificing family time. Whether you’re starting your first online business, growing a side hustle, or just dreaming of leaving your job, this channel will equip you with the tools and mindset to make it happen.Find out more about Kristin at www.kristindronchi.com ✔️ Starting & scaling...2025-06-0822 min

THRIVE: Your Agency ResourceEp 164: Healing Leaders are Better Leaders, with Kelly L. Campbell and Fereshta RamseyOn the series finale of THRIVE, Fereshta Ramsey talks with Kelly about their forthcoming book, HEAL to LEAD, and how our emotional history impacts the way we show up as leaders.Fereshta Ramsey and I cover these points and more:Reflecting on the end of the podcast and creating space for future opportunities;The need for willingness and courage in trauma healing;Empowering clients to understand that the key to healing and growth is within;The epidemic of "not enoughness" in society; andThe importance of self-actualization in personal and professional growth.Be sure to listen...2023-12-2748 min

THRIVE: Your Agency ResourceEp 163: The Power of Community for Freelancers, with Kyle PrinslooOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kyle Prinsloo of FreelanceFam discuss the challenges of growing a business as a freelancer and how a community can make all the difference.Kyle Prinsloo and I cover these points and more:Our initial journeys into freelancing and how it worked for us;The importance of connecting with like-minded peers who have similar goals;Misconceptions about the ideal business structure for freelancers and agencies; What makes a business successful for you individually; andPractical tips to be proactive and grow the business you want.Be su...2023-12-1324 min

THRIVE: Your Agency ResourceEp 162: Rest To Grow Your Agency, with Alyson CaffreyOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Alyson Caffrey discuss the critical nature of rest and time off for strategic agency growth.Alyson Caffrey and I cover these points and more:Recognizing the signs of burnout in agency owners;Implementing breaks to set boundaries and prioritize self-care;The importance of intentionally building systems and processes;How to get started with a plan for rest as a business owner; andThe benefits of taking time off to recharge.Be sure to tune in to all the episodes of THRIVE to get practical tips...2023-11-2924 min

THRIVE: Your Agency ResourceEp 161: Market Your Agency Differently, with Claire HutchingsOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Claire Hutchings discuss an innovative way to market your agency in 2024.Claire Hutchings and I cover these points and more:What agencies get wrong when they think about their own marketing;How to avoid the spikes and drops in content by having a strategic plan;Creating a “hero moment” to help fuel your marketing and generate leads; and The first action to take to think about your marketing differently.Be sure to tune in to all the episodes of THRIVE to get practical tips on b...2023-11-1520 min

THRIVE: Your Agency ResourceEp 160: How to Design Clear Messages, with Ben GuttmannOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.Ben Guttmann and I cover these points and more:How we experience fluency in messaging as consumers;The difference between complicated and complex;Five design principles to achieve the goal of fluent messaging; andFocusing on benefits, not features, to resonate with an audience.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, grow...2023-11-0120 min

THRIVE: Your Agency ResourceEp 159: Tell the Whole Story, with Josh IronsOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Josh Irons discuss the power of story to differentiate your agency from its competitors. Josh Irons and I cover these points and more:How to extract differentiating factors for clients;The importance of focusing on your strengths as an agency leader;How outsourcing and partnerships support agency growth; andBuilding a symbiotic relationship with a white-label partner. Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listen...2023-10-1817 min

THRIVE: Your Agency ResourceEp 158: Collaborating with Competitors, with Nate FreedmanOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nate Freedman discuss collaborating with your so-called competition to increase referrals, business growth, and relationships.Nate Freedman and I cover these points and more:Why we should lean into collaborating with competitors;The power of connecting with competitors to refer business; How a competitor connection may actually lead to an acquisition; andThe impact white label partnerships can have on business growth.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agenc...2023-10-0425 min

THRIVE: Your Agency ResourceEp 157: Leadership as a Healing Journey, with Adrian KoehlerOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Adrian Koehler discuss the roles that self-leadership and healing play in helping agency owners become better leaders.Adrian Koehler and I cover these points and more:Why taking responsibility is important in self-leadership;How ego plays into our survival, and how we can overcome but not escape it;The role of childhood trauma in a leader's ability to regulate emotions;Ways in which leadership is a healing journey for us and our teams; andHow important it is to ask for help and support as lead...2023-09-2025 min

THRIVE: Your Agency ResourceEp 156: Better at Business Development, with Nikki RauschOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nikki Rausch discuss how the art of selling is fundamentally about developing mutually beneficial relationships.Nikki Rausch and I cover these points and more:How sales is a collaborative conversation with another person;What NLP is and how it’s used in business development;A step-by-step framework for creating ease in a sales conversation;How to be flexible in the business development process; andFive steps in business development and which is most missed.Be sure to tune in to all the episodes of THRIVE...2023-09-0624 min

THRIVE: Your Agency ResourceEp 155: Are You a Disciplined Leader? with Dante PannellOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Dante Pannell discuss what it means to prioritize a healthy, disciplined mindset so you can show up as an authentic leader.Dante Pannell and I cover these points and more:How discipline can be a gateway to freedom;Understanding the through-line between your values and how you operate;The importance of trusting yourself to truly show up as you;How monotasking vs. multitasking can help create discipline; andHow to create a gentle onramp for becoming a more disciplined leader.Be sure...2023-08-2326 min

THRIVE: Your Agency ResourceEp 154: What Is Trauma-Informed Marketing?, with Kat KennanOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kat Kennan unpack the importance of trauma-informed marketing and discuss practical ways to start thinking differently about your clients’ creative campaigns.Kat Kennan and I cover these points and more:What is trauma-informed marketing, and why is it important?;Clear examples of brands that market through a trauma-informed lens;Cementing brand loyalty by making your customers feel seen;Trauma-informed marketing as a company responsibility; andThe starting point for agencies to implement trauma-informed marketing.Be sure to tune in to all the episodes of THRIVE...2023-08-0920 min

THRIVE: Your Agency ResourceEp 153: Delegate Like It’s Your Job, with Kristy YoderOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kristy Yoder discuss how leaders can delegate tasks effectively by empowering new or existing team members and setting them up for success.Kristy Yoder and I cover these points and more:Why agency leaders talk themselves out of delegation;How to start delegating if you’re unfamiliar or if it feels easier to do things yourself;Deciding on your non-negotiables when you are looking to hire someone;Effectively communicating feedback so that you and your team feel supported;Creating collaborative SOPs to set yo...2023-07-2629 min

THRIVE: Your Agency ResourceEp 152: Stop Working on Your Agency, with Jeffrey ShawOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Jeffrey Shaw discuss how personal development strategies help us to increase our capacity to grow our creative agencies.Jeffrey Shaw and I cover these points and more:How personal development work increases our capacity;The difference between following your passions versus doing what you’re great at;What “the deserving ceiling” is and how it impacts our work;The cross-section of entrepreneurship and personal development;How to expand beyond your goals or what you think you deserve; andThe number one reason why people go...2023-07-1226 min

THRIVE: Your Agency ResourceEp 151: Sales Starts with the Self, with Jarrett ThomasOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Jarrett Thomas discuss the level of intention and authenticity needed to create reciprocal business relationships. Jarrett Thomas and I cover these points and more:Why outdated sales tactics and methods no longer work;Creating connections with people to generate more revenue;The biggest challenges in sales today; The importance of authenticity in content marketing;Why relationships are the key to an effective ‘sales process’; andWhat happens when there is an abundance of leads coming in. Be sure to tune in to all the...2023-06-2825 min

THRIVE: Your Agency ResourceEp 150: Can We Build Culture Through Efficiency? with Marquis MurrayOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Marquis discuss how agencies can build culture through efficiency instead of feeling like they are at odds with one another.Marquis Murray and I cover these points and more:What we miss out on by thinking of culture and efficiency as competing options;How to notice moving back toward old patterns and how to adjust;The power of saying ‘no’ to protect your mental health and leading by example; andWhat you can start implementing to build your agency’s culture through efficiency.Be sure to tu...2023-06-1423 min

THRIVE: Your Agency ResourceEp 149: Deeper Conscious Leadership for Agencies, with Martin PalethorpeOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Martin Palethorpe discuss how agency leaders can go deeper on their journey toward more conscious leadership.Martin Palethorpe and I cover these points and more:What “conscious leadership” means, and how it influences many aspects of our lives;How agency leaders can practice conscious leadership with their clients;The role that fear plays in our journey as awakening leaders;How 70% of our work is about unraveling the grip of trauma; andCommon mistakes people make when trying to live a more conscious life.Be sure to...2023-05-3128 min

THRIVE: Your Agency ResourceEp 148: What Responsible Marketing Means, with Lola BakareOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Lola Bakare discuss what is actually at the core of responsible marketing for agency leaders today.Lola Bakare and I cover these points and more:Creating a positive ripple effect with responsible marketing that lives on past the event;Realizing the opportunity we have as marketers to make the world better;Understanding what it looks like to include the underserved or ignored with our marketing;What happens when brands choose to ignore responsible marketing; andHow good marketers can respond when they are bein...2023-05-1725 min

THRIVE: Your Agency ResourceEp 147: Building Grounded Leadership with Astrology, with Brad WilliamsOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Brad Williams of North Node Consulting explore how astrology can play a role in helping leaders ground into their innate gifts and better harness the wisdom of their teams.Brad Williams and I cover these points and more:How astrology makes sense of the order and chaos in our lives;Using your team member’s age or birth chart to better understand them;Ways that leaders can use their own chart to be organically of service to our teams; andWhat to consider if you...2023-05-0318 min

THRIVE: Your Agency ResourceEp 146: Be Remarkably You and Attract the Right Clients, with Lisa BraggOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Lisa Bragg discuss how being even more authentic leads to magnetizing the right connections and attracting ideal clients.Lisa and I cover these points and more:Realizing that there are multiple ways to grow an agency authentically;The importance of self-advocacy when talking to your prospective clients;Why agency leaders should be focused on earning trust instead of building trust;How to open the line for authentic communication early to ensure client happiness; andEarning trust with your clients and your team members as a...2023-04-1920 min

THRIVE: Your Agency ResourceEp 145: Agency Leader Independence, with Chris BantockOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Chris Bantock discuss extracting agency owners from their firms to create more space for leader independence.Chris Bantock and I cover these points and more:Why people fall into the trap of being in the day-to-day of running an agency;How to transition from founder to agency owner to visionary leader;Strategically extracting yourself from the business based on your long-term goals;The importance in creating a self-sustaining leadership team within your agency; andWhy peer community is powerful in supporting agency owners toward their goal...2023-04-0526 min

THRIVE: Your Agency ResourceEp 144: Accelerating Positive Change, with Gretchen PisanoOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Gretchen Pisano of pLink, discuss the complex journey of leadership and how agency leaders can accelerate positive change among their teams.Gretchen Pisano and I cover these points and more:Why leaders, as high achievers, tend to get in their own way;How to create positive change after recognizing how our trauma shows up as leaders;The importance of understanding post-traumatic growth as part of the journey;Recent research on the impact that leaders have on others; andHow we can begin to acce...2023-03-2226 min

THRIVE: Your Agency ResourceEp 143: Saying No is a Biz Dev Strategy, with Corey QuinnOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Corey Quinn discuss how saying no to non-ideal prospects is a business development strategy that allows you to scale your agency responsibly. Corey Quinn and I cover these points and more:How agencies can better serve their clients when they specialize;What to do when current clients ask for things outside of your agency’s expertise;How variability reduction in your offerings allows you to scale more efficiently; andWhy saying no is a foundational strategy — regardless of economic cycles. Be sure to tu...2023-03-0820 min

THRIVE: Your Agency ResourceEp 142: Trauma and Entrepreneurship, with Nicole Lewis-KeeberOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nicole Lewis-Keeber discuss how past big “T” and small “t” trauma impacts how we lead our agencies.Free Masterclass - How Hidden Trauma Can Affect Your Business, Profits and Your Peace of Mind.Nicole Lewis-Keeber and I cover these points and more:Why leaders’ reactionary behavior is rooted in trauma;How childhood trauma can act as a runway for more trauma in our lives;The correlation between trauma and our attraction to entrepreneurship; andWays in which trauma manifests in business, e...2023-02-2221 min

THRIVE: Your Agency ResourceEp 141: Is Your Overwhelm an Ops Issue? With Melissa MorrisOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Melissa Morris discuss the operational issues that can lead to overwhelm for agency owners and how they can be addressed.Melissa Morris and I cover these points and more:How burnout in business can impact your clients, team, and the growth of your agency;The bottleneck that happens when the agency owner is the sole point for answers;Siloing internal and external communication to better support teams and clients;How creating SOPs can sustainably reduce the problems behind bottlenecks. Be sure t...2023-02-0823 min

THRIVE: Your Agency ResourceEp 140: Taking Responsibility for Agency Revenue, with Rhoan MorganOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Rhoan Morgan discuss fear around economic downturn, the nuances of business development, and why transparency in agency revenue makes a big difference.Rhoan Morgan and I cover these points and more:How to show up in a sales conversation with integrity;The importance in being comfortable with external influences that are out of your control;The ways that revenue goal transparency can empower your team;Tackling fear around economic downturn, and how to make better decisions around it.Be sure to t...2023-01-2522 min

THRIVE: Your Agency ResourceEp 139: Creating a Remarkable Client Services Team, with Khushbu DoshiOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Khushbu Doshi discuss how creative, media and tech agencies can improve client retention with an aligned account services team. Khushbu Doshi and I cover these points and more:The importance of account managers and project managers working side by side;How empathy can actually improve your client services.Why creating synergies between sales and the account team is crucial;Understanding the point of contact when working with a white-label agency.Be sure to tune in to all the episodes of THRIVE to get pract...2023-01-1120 min

THRIVE: Your Agency ResourceEp 138: Ideal Agency Acquisitions, with Khalil StultzOn this episode of THRIVE — sponsored by accessiBe — Kelly and Khalil Stultz discuss the process of selling or acquiring an agency, and how to communicate to your team.Khalil Stultz and I cover these points and more:Focusing on growth through strategic partnerships to catapult business growth;The things acquirers look for when vetting an agency to buy;What to consider if selling your agency is part of your exit strategy;Potential options for effectively communicating a transition with your team.Be sure to tune in to all the episodes of THRIVE to get practical tips...2022-12-2819 min

THRIVE: Your Agency ResourceEp 137: The People-First Approach, with Caleb ClarkOn this episode of THRIVE — sponsored by accessiBe — Kelly and Caleb Clark of Hook and Ladder dive into the pragmatism of a people-first approach to agency leadership. Caleb Clark and I cover these points and more:The power of creating collaboration within your team and the teams you work with;How core values can have an impact on the team, when turned into applicable phrases;What a people-first approach looks like at the start of the hiring process;The ways that people-first works differently than client-first or profit-first.Be sure to tune in to all the e...2022-12-1424 min

THRIVE: Your Agency ResourceEp 136: Becoming the Chief Creative Officer, with Jason DebiakOn this episode of THRIVE — sponsored by accessiBe — Kelly and Jason Debiak of Paper Tiger discuss the journey of becoming the Chief Creative Officer at your agency, as well as the self-awareness you can develop and impact you can make as a leader.Jason Debiak and I cover these points and more:His career evolution as co-founder and lead designer to now Chief Creative Officer (CCO);Challenges surrounding delegation and elevating the work of your team;Taking an intentional sabbatical to help with relinquishing control over tasks; The importance of clearly communicating your needs as a leade...2022-11-3027 min

THRIVE: Your Agency ResourceEp 135: The Neuroscience Behind Agency Growth, with Marko PavicicOn this episode of THRIVE — sponsored by accessiBe — Kelly and Marko Pavicic of Unity Method discuss how agency growth can be linked directly to neuroscience.Marko Pavicic and I cover these points and more:Why many agency owners believe that the market isn’t big enough for them;Translating energetic magnetism into business growth;What happens on an unconscious level when we meet someone who’s in alignment;Feeling empowered around how our interactions impact our physical and mental health.Be sure to tune in to all the episodes of THRIVE to get practical tips on becom...2022-11-1625 min

THRIVE: Your Agency ResourceEp 134: What's the Key to Creativity? with Erik KockumOn this episode of THRIVE — sponsored by accessiBe — Kelly and Erik Kockum, co-founder of SNASK discuss what’s required for true creativity within agencies, and how your values and culture directly influence creative output.Erik and I cover these points and more:The two inherent components of creativity that guide agency growth;How empathy and vulnerability positively influence agency culture;Ways to bring creativity into everyday life, not just while working.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more...2022-11-0224 min

THRIVE: Your Agency ResourceEp 133: Understanding Employees' Identities, with Nate ShalevOn this episode of THRIVE — sponsored by accessiBe — Kelly and Nate Shalev discuss the importance of understanding the identities of your employees as part of an inclusive agency culture.Nate and I cover these points and more:The importance of matching your values and mission with your actions as a leader;How pronouns can be used to affirm someone’s identity; Addressing someone who struggles with using pronouns;The business benefits of an inclusive culture.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing...2022-10-1919 min

THRIVE: Your Agency ResourceEp 132: Equity in Employees' Reproductive Health, with Flory WilsonOn this episode of THRIVE — sponsored by accessiBe — Kelly and Flory Wilson discuss how agencies can ensure that they are providing truly equitable benefits for reproductive health for all of their employees.Flory Wilson and I cover these points and more:How companies can support their employees around reproductive health care;Data that supports why this needs to be addressed urgently;Ways to evaluate the policies within your agency to ensure they are equitable;How companies can further support their employees beyond what’s been discussed.Be sure to tune in to all the episodes of THR...2022-10-0525 min

THRIVE: Your Agency ResourceEp 131: Behavioral Change in Leadership Drives Growth, with Stephan WiednerOn this episode of THRIVE — sponsored by accessiBe — Kelly and Stephan discuss how deliberate practice is the secret to sustained behavioral change and how that drives agency growth.Stephan and I cover these points and more:Our perception, or understanding, of our people as agency leaders;Questions we can ask ourselves in order to be better leaders;How emotional regulation and conscious awareness helps us effectively communicate;That turning interpersonal conflict into generative collaboration drives growth.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious lead...2022-09-2124 min

THRIVE: Your Agency ResourceEp 130: The Impact of Accessible Websites, with Amanda KannersOn this episode of THRIVE — sponsored by accessiBe — Kelly and Amanda discuss how agencies can be changemakers for inclusivity in the world. Amanda and I cover these points and more:Dispelling the myth that accessibility is a niche market;The three things agencies can do to be more accessible;Solutions available for agencies to create more accessible websites;The most significant benefit for agency leaders today.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d l...2022-09-0712 min

THRIVE: Your Agency ResourceEp 129: How Truth + Empathy Lead to Agency Success, with Tony CopeOn this episode of THRIVE — sponsored by accessiBe — Kelly and Tony Cope of Myriad discuss creativity as a force for good, and how surviving traumatic events in life have impacted his agency’s work.Tony and I cover these points and more:How Tony’s active shooter event experiences altered his work in the world;Why the projects we do at our agencies have to matter;The personal perspective on truth in storytelling;What influences and motivate Tony’s mission in life and at his agency;How to define success, and how truth and empathy impact that defin...2022-08-2422 min

THRIVE: Your Agency ResourceEp 128: Managing Reviews for Clients, with Julia McLaughlinOn this episode of THRIVE — sponsored by accessiBe — Kelly and Julia McLaughlin discuss the positive impact that review management services can create for digital agencies.Julia McLaughlin and I cover these points and more:The difference between running an agency and founding a SaaS platform;The direct result your clients can see when they get positive reviews;Why review management is a foot-in-the-door strategy that leads to upsells.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for list...2022-08-1016 min

THRIVE: Your Agency ResourceEp 127: The Intersection of Inclusion and Technology, with Arthur WoodsOn this episode of THRIVE — sponsored by accessiBe — Kelly and Arthur Woods discuss best practices in hiring for diversity, starting with the goal-setting measures and the strategy that ensures successful outcomes. Arthur and I cover these points and more:Where to start if your goal is to hire more diverse humans;Why organizations need a DEI strategy and goal-setting measures before they hire;How to identify the root of the diversity issues within your agency;Where we got off course in terms of seeing inclusion as a way of being;Why hiring one diverse candidate won’t solve s...2022-07-2719 min

THRIVE: Your Agency ResourceEp 126: The Hybrid Approach to Relationship Sales, with Dan EnglanderOn this episode of THRIVE — sponsored by accessiBe — Kelly is joined by Dan Englander to discuss leveraging human connection in your outbound sales strategy in order to create trust.Dan and I cover these points and more:The two different mindsets to sales and why it’s important to distinguish between them;How to merge both old and new mindsets in order to increase performance and efficiency;How to create a hot list, and how many prospects to target at a time;Why doing outbound differently allows us to not worry about spamming or our reputation;How to...2022-07-1328 min

THRIVE: Your Agency ResourceEp 125: What is Transcendental Leadership? with Shawne MitchellOn this episode of THRIVE — sponsored by accessiBe — Kelly and Shawne Mitchell talk about how to surrender as a leader, as well as how accessing states of transcendence can be a gamechanger for your leadership style.Shawne and I cover these points and more:The new model of transcendental leadership and how it works;The role that connection to nature plays in reaching this higher level of transcendence;What deep listening is, and how it works in connection with your leadership style;Where to start to access these states of being and transcendence.Be sure to t...2022-06-2929 min

THRIVE: Your Agency ResourceEp 124: Improving Human Powered Agencies, with Trenton MossOn this episode of THRIVE — sponsored by accessiBe — Kelly and Trenton Moss talk about how to cultivate more meaningful interactions between the people within your agency.Trenton Moss and I cover these points and more:How Trenton nearly went bankrupt in business, and how he emerged stronger;The value in how you make people feel, and how that benefits your client relationships;The decision-making criteria he uses based on Collaboration, Trust and Empowerment;How teaching basic skills spilled over into personal lives and increased revenue.Be sure to tune in to all the episodes of THRI...2022-06-1532 min

THRIVE: Your Agency ResourceEp 123: How DPMs Model Servant Leadership, with Galen LowOn this episode of THRIVE — sponsored by accessiBe — Kelly and Galen Low talk about what agency leaders can learn about servant leadership from their digital project managers.Galen Low and I cover these points and more:Defining servant leadership within an agency setting;Why most agency leaders fail to see their DPMs as leaders;Some of the perceptions around project management that need to be reframed;The importance of curiosity as it relates to leaders checking in with their DPMs.Be sure to tune in to all the episodes of THRIVE to get practical tips on b...2022-06-0121 min

THRIVE: Your Agency ResourceEp 122: Can Agencies Reimagine Belonging? with Rhodes PerryOn this episode of THRIVE — sponsored by accessiBe — Kelly and Rhodes Perry discuss how each agency leader can transform their culture into one of belonging and inclusion over time.Rhodes Perry and I cover these points and more:How Rhodes felt the challenges he faced in the beginning of his career led to his work;Why self-actualization is so powerful and how to examine ourselves to be better leaders;What the deeper reason of why DEI work fails, and the most common pushbacks;Examples of how this work is never done, and why it’s a decade...2022-05-1828 min

THRIVE: Your Agency ResourceEp 121: How to Lead Below the Surface, with LaTonya WilkinsOn this episode of THRIVE — sponsored by accessiBe — Kelly and LaTonya Wilkins discuss how to lead by building psychologically safe relationships within your agency.LaTonya Wilkins and I cover these points and more:The dominant leadership standards in traditional workplace environments;Toxic and Surface leaders, and how each exhibit and perform;What it means to lead below the surface, based on LaTonya’s 3 pillars;Why showing up and accessing empathy is important as a leader, and how to do so;LaTonya’s vision and how she perceives the changes in the workforce as time goes on.Be sur...2022-05-0418 min

THRIVE: Your Agency ResourceEp 120: Leading with Self-Compassion, with Massimo BackusOn this episode of THRIVE — sponsored by accessiBe — Kelly and Massimo Backus discuss emotional awareness in order to mindfully ride the waves of high-highs and low-lows in agency leadership.Massimo Backus and I cover these points and more:What self-compassion looks like in business management and leadership;The most common reason why people fall short when it comes to self-compassion;How meditation has been glorified as a to-do list task, instead of just being;The impacts of self-compassion and emotional reflection, beyond just ourselves;The correlation between self-compassion and self-love;Why you may want to get used...2022-04-2031 min

THRIVE: Your Agency ResourceEp 119: Are You Playing the Long Game? with Dorie ClarkOn this episode of THRIVE — sponsored by accessiBe — Kelly and Dorie Clark discuss the power in saying no to things that don’t make sense for you, and how to strategically position yourself as a long game thinker for the benefit of your agency.Dorie Clark and I cover these points and more:How saying yes to everything means being average at everything;Understanding the waves, or phases, of what to focus on right now;The questions you can ask yourself to help with strategic patience;The overarching idea of savoring the success in your business or age...2022-04-0627 min

THRIVE: Your Agency ResourceEp 118: The Future of Agency Ops with Melanie ChandruangOn this episode of THRIVE — sponsored by accessiBe — Kelly and Melanie Chandruang discuss both the connection and distinction between the people within our agency and our operational strategy.Melanie Chandruang and I cover these points and more:Why agencies struggle to understand and fully grasp what “operations” means;The top operational challenges agencies are facing within the last few years; The benefits of putting our people first because our people are our product;Why the future of agency operations is not about tools.Be sure to tune in to all the episodes of THRIVE to get pract...2022-03-2320 min

THRIVE: Your Agency ResourceEp 117: Our Trauma, Our Agency and Our Values with Michael AnthonyOn this episode of THRIVE — sponsored by accessiBe — Kelly and Michael Anthony discuss how it is both imperative and paradoxical to unravel past coping mechanisms in order to be good leaders.Michael and I cover these points and more:How trauma is the theft of identity, not the experiences we have;How Michael discovered agency through a look in the mirror while hitting rock bottom;The greatest leadership skill Michael ever learned through his corporate job;Why downstream mistakes are usually the leader’s responsibility;Filtering your leadership style through your values, and why it’s so impor...2022-03-0935 min

THRIVE: Your Agency ResourceEp 116: Agency Bandwidth Solutions, with Manish DudharejiaOn this episode of THRIVE — sponsored by accessiBe — Kelly and Manish Dudharejia discuss the continuous need for additional agency resources and the benefits of a white label partnership solution.Manish and I cover these points and more:The skepticism agencies often have around outsourcing;The benefits of working with a white label team you trust;How agencies typically determine a partner’s fit into existing ecosystems.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d lo...2022-02-2334 min

THRIVE: Your Agency ResourceEp 115: What 'Doing the Work' Does For Your Agency, with Rachel Roberts MattoxOn this episode of THRIVE — sponsored by accessiBe — Kelly and Rachel Roberts Mattox discuss how an agency leader’s self-development work can significantly change culture and business trajectory.Rachel and I cover these points and more:How some of us hide behind long work hours as a means of distraction from ourselves;The veneer of hustle and achievement—and how unpacking that changed her agency;Practicing conscious leadership herself and developing her team is improving the unit.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a consciou...2022-02-0930 min

THRIVE: Your Agency ResourceEp 114: Identifying Gaps in Effective Leadership, with Gina HaydenOn this episode of THRIVE — sponsored by accessiBe — Kelly and Gina Hayden talk about how to identify gaps in our leadership style in order to deepen connection and create more meaningful impact.Gina and I cover these points and more:What we mean by “effective leadership”;The differences between a conscious leader’s and wounded leader’s characteristics;How to help leaders define their leadership;How we are being forced to evolve as leaders, regardless of business size.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious...2022-01-2631 min

THRIVE: Your Agency ResourceEp 113: Accessibility as Agency Opportunity, with Joshua BasileOn this episode of THRIVE—sponsored by accessiBe—Kelly talks with Joshua Basile, a C4-5 Quadriplegic who shares his inspiring story and life's work as an advocate for web accessibility. Together, they uncover the opportunities that inclusivity provides for agencies worldwide.Josh and I cover these points and more:How Joshua’s traumatic accident ignited a passion for making every word count;What it means to be website and tech-inclusive for all abilities;How DEI (Diversity, Equity, and Inclusion) has been lacking accessibility;Why accessible sites are good for business.Be sure to tun...2022-01-1218 min

THRIVE: Your Agency ResourceEp 112: Making Employees Member-Owners, with Liz RiccaOn this final episode of THRIVE for 2021 — sponsored by Workamajig — Kelly and Liz Ricca of Big Duck dive into the details of how the agency recently transitioned to employee ownership.Liz Ricca and I cover these points and more:What a worker-owned cooperative is, and what that may look like;Why this business model has been an underconsidered option for agencies;The importance of trust amongst the leadership team in a worker-owned cooperative;Liz’s personal takeaways from the transition at Big Duck.Be sure to tune in to all the episodes of THRIVE to get pr...2021-12-1521 min

THRIVE: Your Agency ResourceEp 111: What Do We Mean by Web Inclusivity?, with Rafi GlantzOn this episode of THRIVE — sponsored by Workamajig — Kelly and Rafi Glantz of accessiBe discuss web inclusivity and accessibility, what it means to people with disabilities, and why it should matter to us all.Rafi Glantz and I cover these points and more:Why inclusivity and accessibility matter on the web;The difference between native accessibility and integrated accessibility;Why being inclusive and accessible should matter to all agencies;Get a free website accessibility report at https://accessibe.com/thrive.Be sure to tune in to all the episodes of THRIVE to get practical tips on b...2021-12-0120 min

THRIVE: Your Agency ResourceEp 110: Why Your Employer Brand Matters, with Laura TolhoekOn this episode of THRIVE — sponsored by Workamajig — Kelly and Laura Tolhoek discuss the importance of your employer brand and how it impacts hiring, recruitment, and more.Laura and I cover these points and more:The meaning behind employer brand and why it’s important;Story intersection between the agency brand and the employer brand;Things that would negatively affect an employer brand;HR policies and practices that are necessary for creating that brand.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your a...2021-11-1721 min

THRIVE: Your Agency ResourceEp 109: What Does Change Management Offer? with Dr. Steve YacovelliOn this episode of THRIVE — sponsored by Workamajig — Kelly and Dr. Steve Yacovelli discuss how agency leaders can foster internal and external change that is both inclusive and impactful.Dr. Steve Yacovelli and I cover these points and more:What change management means and how it’s different than related organizational disciplines;How we set ourselves up to fail by what we focus on;The top three strategies for agency leaders to build resilience.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your a...2021-11-0318 min

THRIVE: Your Agency ResourceEp 108: Overcoming Sabotage as Agency Leaders, with Brandon WilsonOn this episode of THRIVE — sponsored by Workamajig — Kelly and Brandon Wilson discuss the impact of sabotage on our leadership pursuit and how to overcome it when it’s present both around and within us.Brandon and I cover these points and more:How we need to broaden the definition of sabotage to better understand it;The four horsemen of sabotage and how to recognize them quickly;Examples of leaders who had the discipline to succeed despite sabotage;How persistent and evasive sabotage can be—and how not to fall victim to it.Be sure to tune...2021-10-2032 min

THRIVE: Your Agency ResourceEp 107: Get Comfortable Talking About Money, with Ilise BenunOn this episode of THRIVE — sponsored by Workamajig — Kelly and Ilise Benun discuss the disconnect between the value of business services and the value of the person selling them. They give actionable steps to get more comfortable having the money conversation with prospects and clients.Ilise Benun and I cover these points and more:Common struggles that agency owners deal with around money;The Proposal Oreo Strategy to help you talk about money during sales calls;How to guide the discovery conversation to further test the client’s readiness;Recommendations for creatives who are looking to improv...2021-10-0622 min

THRIVE: Your Agency ResourceEp 106: Conscious Culture in a Remote World, with Sarah HawleyOn this episode of THRIVE — sponsored by Workamajig — Kelly and Sarah Hawley discuss how remote work not only allows you to create a more conscious culture, it also ensures greater alignment within your business relationships.Sarah Hawley and I cover these points and more:How remote work allows us to unpack unconscious bias during hiring;What conscious culture means and some examples of it in the workplace;How authentically expressing your culture draws in the right people for your team;The importance of your team’s voices and input in creating conscious culture.To learn more a...2021-09-2230 min

THRIVE: Your Agency ResourceEp 105: Can We Eliminate Burnout?, with Chris McLeanOn this episode of THRIVE — sponsored by Workamajig — Kelly and Chris McLean discuss boundaries, setting the right example as leaders, and the possibility of eliminating burnout at agencies. Chris McLean and I cover these points and more:the balanced relationship between personal development and business development;as leaders, we need to model behavior that discourages burnout;why boundaries actually make us more productive;how we can eliminate burnout for ourselves and our teams;actionable first steps to take to impact the culture in your company.Be sure to tune in to all the episodes of THRIV...2021-09-0843 min

THRIVE: Your Agency ResourceEp 104: Why Conscious Leadership and Why Now?, with Debra SunderlandOn this episode of THRIVE — sponsored by Workamajig — Kelly and Debra Sunderland discuss what conscious leadership is and why more creative agency owners are waking up to it right now.Debra Sunderland and I cover these points and more:how deep inner work translates into conscious leadership;what conscious leadership is and how is it shows up;how we move away from excellence, which is killing us, into genius;tools you can use to help you come back to your center.Be sure to tune in to all the episodes of THRIVE to get practical tips...2021-08-2524 min

THRIVE: Your Agency ResourceEp 103: Employee Ownership as a Business Model, with Jennifer BriggsOn this episode of THRIVE — sponsored by Workamajig — Kelly and Jennifer Briggs discuss how creative firms can use employee stock ownership plans (ESOPs) or co-ops as a business model, both demonstrating equity and planning for succession.Jennifer Briggs and I cover these points and more:the basics of an Employee Stock Ownership Plan;how employee ownership can show up in a brand’s relationship with their customers;the impact that an ESOP’s brand strategy can have on the growth of the company;examples and resources to help creative firms decide what will work best for them....2021-08-1118 min

THRIVE: Your Agency ResourceEp 102: Actionable Analytics and Client Retention, with Iris ShoorOn this episode of THRIVE — sponsored by Workamajig — Kelly and Iris Shoor talk shop about how Oribi takes the guesswork out of customer journey analytics and campaign attribution to help agencies improve performance and retain clients. oribi.io/thrive: 7-day free trial + Get 20% off your first 3 months using code THRIVE at checkoutIris Shoor and I cover these points and more:As marketers, we want the ability to be more agile in the work that we do;How Oribi allows you to improve the customer journey witho...2021-07-2820 min

THRIVE: Your Agency ResourceEp 101: What is Conscious Inclusion?, with Juan CortésOn this episode of THRIVE — sponsored by Workamajig — Kelly and Juan Cortés discuss how creative and technology agency owners typically think about diversity and inclusion as it relates to attracting and retaining team members, but there are many other opportunities for us to create conscious inclusion.Juan Cortés and I cover these points and more:How we can educate ourselves about those around us who are different than us;What we mean when we say “conscious inclusion”;Larger ethical and business reasons to consider focusing on conscious inclusion;Ways that smaller agencies can still create ERG...2021-07-1423 min

THRIVE: Your Agency ResourceEp 100: The Power of Slowing Down, with Mo GawdatOn this landmark episode of THRIVE — sponsored by Workamajig — Kelly and Mo Gawdat discuss how and why slowing down actually allows you to get further in both your life and agency.Mo Gawdat and I cover these points and more:That happiness is actually highly predictable and can be summarized in an equation;How grief can catapult us into creating change for the world around us;What slowing down means for your life and all aspects of the way you want to live;The power of slowing down and examples that prove this.Be sure to t...2021-06-3031 min

THRIVE: Your Agency ResourceEp 99: Selling Creative Services with Confidence, with Charlotte Ellis MaldariOn this episode of THRIVE — sponsored by Workamajig — Kelly and Charlotte Ellis Maldari discuss how creative agencies can demonstrate to prospects that they are the best choice, as opposed to being held back by peer comparison.Charlotte and I cover these points and more:Where fear and self-limiting beliefs truly come from;The benefits of running a smaller agency and how you can;How to establish boundaries with prospects from the onset. Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and m...2021-06-1622 min

THRIVE: Your Agency ResourceEp 98: Reframing the Follow-up Mindset, with Lee McKnight Jr.On this episode of THRIVE — sponsored by Workamajig — Kelly and Lee McKnight Jr. discuss the most effective ways to interact with prospective clients in order to set you apart from your competition, make your sales process more human, and win more business.Lee McKnight Jr. and I cover these points and more:Examples of follow-up email that tend to be problematic; Specific ways that work to establish rapport, build trust, and add value; Whether or not it’s worth building trust at the top of the sales funnel;How to reframe your follow-up (and scarcity) mindset.Exampl...2021-06-0230 min

THRIVE: Your Agency ResourceEp 97: Intentional Agency Trajectory, with Chip GriffinOn this episode of THRIVE — sponsored by Workamajig — Kelly and Chip Griffin discuss how intentionally building your agency leads to more personal happiness and more business growth. Chip Griffin and I cover these points and more:What each agency owner wants from their business is very different;Fundamentally, you learn more from your failure than from your success;Set your intentions with the AIM-GET FrameworkBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’...2021-05-1927 min

Two Marketing MomsFeminine Energy & Becoming a Conscious Leader with Guest Kelly CampbellIn this episode, we learn about conscious leadership with business and self-transformation coach Kelly Campbell. Kelly explains how to harness and balance feminine and masculine aspects (not gender-based). By integrating these qualities, you can become a more receptive and collaborative version of yourself which leads to greater trust and more predictable, sustainable growth.Kelly's downloadable resource can be found here!2021-05-0531 min

THRIVE: Your Agency ResourceEp 96: How Healing Impacts Leadership, with Barbara MutedziOn this episode of THRIVE — sponsored by Workamajig — Kelly and Barbara Mutedzi discuss where to begin on the journey toward self-awareness, and how healing allows you to become a more effective leader.Barbara Mutedzi and I cover these points and more:How blind spots invite us to increase self-awarenessThe power of trusting our own intuition in businessWays to start healing historical trauma that’s impacting your personal and professional growthBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks...2021-05-0525 min

THRIVE: Your Agency ResourceEp 95: Trust Your Team and Relinquish Control, with Ty FujimuraOn this episode of THRIVE — sponsored by Workamajig — Kelly and Ty Fujimura, Founder of Cantilever, discuss breaking out of your own mental model to relinquish control and start trusting your team.Ty Fujimura and I cover these points and more:The reality between what we view as ‘a successful agency’ and what goes on behind the scenes;Ways in which we sabotage ourselves by not pricing our worth and the value we provide to our clients;Benefits to individual team members when we trust and empower them.Be sure to tune in to all the episodes...2021-04-2125 min

THRIVE: Your Agency ResourceEp 94: Why One Size Doesn't Fit All Agencies, with Maggie PattersonOn this episode of THRIVE — sponsored by Workamajig — Kelly and Maggie Patterson, founder of Scoop Studios, discuss the myths that exist around running an agency and how to trust your instincts as a leader.Maggie and I cover these points and more:The issue with one-size-fits-all growth courses geared toward agency ownersThe myth that we have to offer a full suite of services in order to get businessThe importance of advocating for yourself and designing the business you wantBe sure to tune in to all the episodes of THRIVE to get practical tips on beco...2021-04-0718 min

THRIVE: Your Agency ResourceEp 93: Can a Company Have a Calling?, with Madeline PrattOn this episode of THRIVE — sponsored by Workamajig — Kelly and Madeline Pratt discuss how we, as business owners and leaders, can create a company that is aligned with our greater purpose and the equity we want to see in the world.Madeline and I cover these points and more:Why now is the right time for business owners to bring forth their true brand;Making your mark in a way that’s differentiated — and doing that from a place of authenticity;Examples of how we might embody the purpose and equity we want to see.Be sure...2021-03-2428 min

THRIVE: Your Agency ResourceEp 92: The Serve Don't Sell Approach, with Liston WitherillOn this episode of THRIVE — sponsored by Workamajig — Kelly and Liston Witherill discuss how agency leaders can serve their prospective and existing clients with a diverse content mix that’s rooted in relevance and integrity. Liston and I cover these points and more:There are so many ways to amplify your visibility and add to the top of your funnelDiversifying your marketing with podcasts, networking, and paid advertisingIntegrity in sales and creating content is the keyBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader...2021-03-1030 min

THRIVE: Your Agency ResourceEp 91: Dismantling Toxic Workplaces, with Rachel RenockOn this episode of THRIVE — sponsored by Workamajig — Kelly and Rachel Renock, CEO and Co-Founder of Wethos, discuss strategic ways that creative leaders can work to dismantle toxicity within their organizations.Rachel and I cover these points and more:what fueled the desire to dismantle workplace toxicityhow agency owners can address their own potential to perpetuate cultural toxicityconcrete examples of what effective conscious leadership looks likeBe sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d...2021-02-2428 min