Shows
Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold176: Considerations for Hiring a Website CopywriterOne common question we are asked at With Grace and Gold is: Do I need to hire a copywriter to compose copy for my new web design? While every design business is unique, With Grace and Gold offers clients a copywriting document with questions and prompts to guide the copywriting process. Currently, about 8 in every 10 of our clients will choose to use our provided copywriting prompts to compose their own copywriting, while about 2 in every 10 of our clients will choose to hire a professional copywriter. Today, we want to share 10 considerations for hiring a website copywriter – considerations to make on b...
2023-08-2806 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold169: How to Earn More from Affiliate ProgramsFor small business owners who are seeking new ways to generate revenue, who serve as educators in their field, or who aim to serve their audience in unique, educational, or encouraging ways, affiliate programs can make a meaningful difference in their revenue, credibility, and overall success. That’s why, today, we’re excited to share 5 ways to earn more from affiliate programs – creative ways you can make the most of the affiliate programs you are a part of, or seek out affiliate programs aligned with your business goals. Join With Grace and Gold's Affiliate Program
EPISODE SPONSOR: Tidio
2023-07-1007 min
Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold135: 10 Overlooked Web Design DetailsWeb design is our bread and butter at With Grace and Gold — and for the past 8 years, we’ve excitedly examined, assessed, created, designed, and polished thousands of web designs for creative small business owners worldwide. Through these experiences, we’ve discovered 10 often-overlooked web design details… details that, when forgotten, can make a major difference in how your business is understood, perceived, and chosen — or not chosen — by prospective clients.
Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative s...
2022-10-3107 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold131: Selling Because of Values, Not Because of PricingA recent conversation with a current client of With Grace and Gold serves as inspiration for this week’s episode. In our brand strategy meeting, we had discussed her desire to elevate her business, raise her prices, and begin serving clients who value her work, rather than just her pricing. As part of our strategy, we recommended focusing on her values and the value she creates for her clients — rather than focusing on her prices. By doing so, her brand and her web design can be rooted in connection and in service, rather than in simply being the affordable opti...
2022-10-0305 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold130: Trusting Your Designer Can Make All the DifferenceMany variables and pieces make up the brand and web design process — from the foundational goals you share with your designer, to the photography and copywriting you provide your designer with. Over our past 8 years of providing brand and web design for thousands of creative founders, we’ve discovered an additional key variable that can make all the difference in your design process — and in the effectiveness of the final design you come away with. While we can only speak on behalf of With Grace and Gold, we believe fellow designers may relate to this week’s episode, too! This wee...
2022-09-2605 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold123: Multiply Your Website Traffic for GoodWe’re sharing how to multiply your website traffic for good — the tried and true approach we have used at With Grace and Gold to exponentially grow our website traffic and experienced continued growth over time.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® —...
2022-07-2510 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold122: The Real Reason Your Website Isn't ConvertingWe’re eager to share the real reasons why your website may not be converting — and actionable steps to ensure your website effectively works on your behalf. These reasons are based upon our 8 years of web design experience, and the roadblocks we’ve helped our clients at With Grace and Gold to overcome.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
About Brand It, Build It Podcast: The Brand It, Build...
2022-07-1806 min
Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold114: Website Traffic 101: How to Expand Your Reach (Part 2 of 2) + GiveawayExpanding your reach and growing your website traffic matters for a variety of reasons — for connecting with your audience more consistently, for converting your visitors to paying clients or customers, for boosting your Search Engine Optimization overall, and more. At With Grace and Gold, think of website traffic as something that really grows your business from the inside out — so doing your part to expand your reach and grow your website traffic can make a meaningful difference for your business overall. Today, we’re bringing you a fresh perspective on website traffic and sharing 5 additional ways to expand your reach...
2022-05-2308 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold108: Why and How Less is More in Web DesignAccording to a recent Google study, visually complex web designs are actually considered to be less beautiful overall than clean and minimal web designs. The study goes on to explore how complexity can color visitors’ first impressions — impacting how easily visitors can understand a website’s content, or how willing visitors are to continue exploring a website further. Today, we’re going to share why — and how — less is more in web design, and how you can prepare for your next web design with purpose and strategy. Hosted by Kelly Zugay, co-founder of With Grace and Gold, every episode of Brand It...
2022-04-1111 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold107: 5 Ways to Elevate Your Website Visitors’ ExperienceDiscover 5 ways to elevate your visitors’ experience — 5 tools you can use and add to your website to ensure your visitors are receiving a great experience, forming a meaningful and lasting connection with your business, and ultimately, confidently choosing to purchase your products and book your services. Hosted by Kelly Zugay, co-founder of With Grace and Gold, every episode of Brand It, Build It Podcast equips you to boost brand awareness and build a successful small business, one clear, succinct, and actionable episode at a time.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and...
2022-04-0407 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold104: New Business Roadmap: Systems, Processes, and Workflows (Part 4 of 5)We’re discussing systems, processes, and workflows — how to begin running your new business or offering your new offering — from a place of preparation and purpose. Systems not only equip you to serve your clients and customers through a smooth process, but they also equip you to run your business smoothly and successfully, too. Through systems, you can ensure you always know what to do — how to lead and guide your clients through a client-focused process they will enjoy and value.
Resource Discussed: With Grace and Gold's Small Business Resource Library
Helpful Links: Podcast Show Notes: h...
2022-03-1411 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold091: 5 Questions for Uncovering Your BrandAt With Grace and Gold, your brand is determined using a blend of your values and approach as a business, our expertise, and your goals. As your designers, we create visuals and communicate visually on behalf your business — ensuring your brand effectively, clearly, and confidently communicates your values and approach — and lays a foundation for your growth and success. Today, we’re sharing 5 questions for uncovering your brand — 5 questions you can answer to begin curating the building-blocks for a strong, purpose-driven, and long-lasting brand.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on...
2021-12-1307 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold090: How Your Blog and Pinterest Can Grow Your BusinessWhether you pursue a custom brand and web design experience, or you choose a customizable Showit website template — a Blog design is always a valued piece of each design we create at With Grace and Gold. Maybe blogging isn’t yet part of your small business marketing strategy, or maybe you aren’t quite sure how blogging can play a role in your small business. Today, we’re exploring how your using blog and Pinterest together can grow your business in a meaningful, sustaining way.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold...
2021-12-0605 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold087: What We Changed at With Grace and Gold in 2021With 2022 just around the corner, I wanted to use this week’s episode to reflect on the changes we’ve made at With Grace and Gold in 2021. The beauty of small business ownership is always being able to grow, change, and evolve the more you learn and the more you explore — so today, I’ve rounded up the changes we’ve made at With Grace and Gold… a few which even surprised me!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace a...
2021-11-1505 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold086: What can a web design audit do for you?Whether you’ve been in business for 1 year or for 10 years, it’s likely the web design you have today isn’t the web design you started your business with. Maybe you’ve customized a template, and today, your web design looks nothing like your originally-chosen design. Or maybe you’ve worked with a professional designer, and over time, you’ve added, removed, or rearranged certain details. If you want to ensure your web design is still working for you — working on behalf of your business — then today’s episode is for you!
Helpful Links: Podcast Show Notes: https://wit...
2021-11-0804 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold085: How to Create a Connection-Focused, Conversion-Focused Web DesignWhen you’re a small business owner, your website can truly serve as the foundation from which your business can grow — it’s a place where you can educate your visitors about who you are, what you do, who you serve, and what sets you apart from others in your field. It’s a place where you can build meaningful connections with your visitors and more effectively sell your products and services. Today, we’re sharing how to create a connection-focused and conversion-focused web design — a website to help your visitors truly feel connected to you and the heart behind your...
2021-11-0107 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold084: How to Choose and Effectively Customize a Showit Website TemplateIn a creative community with so many options to choose from, choosing a website template can be daunting. If you like a website template, what will it look like when it’s customized for your business? Will your chosen website template work well for your needs and goals? This week, we’re sharing how to choose and effectively customize a website template so it aligns with your business, vision, and goals — and can truly work on behalf of your small business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https...
2021-10-2506 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold083: What is ACTUALLY Needed to Pursue Brand and Web DesignIf you’ve ever found yourself thinking, “I don’t know what I want my brand or website to look like — so I’m not ready to hire a designer” today’s episode is going to explore common misconceptions and share what is actually needed begin your brand and web design process at With Grace and Gold… and perhaps at other design businesses, too!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
About Bran...
2021-10-1804 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold082: Why Copywriting Comes Before Web DesignCopywriting refers to the wording or writing used within your web design. Copywriting can be composed to inform visitors about your business, to create brand awareness, and to market your business. In the end, the goal of copywriting is to guide your visitors to take action — perhaps to continue exploring your website, to contact you, or to take another kind of action you’ve determined. Simply put, your copywriting can serve and guide your visitors toward confidently choosing to purchase your products or book your services — and therefore, copywriting can elevate and grow your business. As web designers, copywriting plays...
2021-10-1106 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold081: A Behind-the-Scenes Look at Our Web DesignIf you’re connected with us on social media, you may know that on Friday, October 1st, we celebrated our 7-year business anniversary at With Grace and Gold! And we celebrated by sharing a new web design of our own — a complete redesign of With Grace and Gold. So, today, I want to share a behind-the-scenes look at our new web design… how we determined a new web design was necessary for With Grace and Gold, and a few valuable features we wanted to be sure to include.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcas...
2021-10-0404 min
Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold080: The Best of Brand It, Build It PodcastThis week’s episode is Brand It, Build It’s 80th episode - and we can hardly believe how quickly the past 20 months have gone! Today, I wanted to share a round-up of Brand It, Build It’s most-listened-to episodes: 5 episodes worth listening back on, for actionable ways to grow your small business! In addition, be sure to stay tuned until the end of this week's episode for an exciting announcement about With Grace and Gold!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE R...
2021-09-0704 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold079: What to Prioritize During Your Brand Design ProcessPursuing a new brand design for your small business can feel like a big undertaking. What should your brand design look and feel like? What colors or patterns are right for your business? Luckily, when you hire a professional brand designer, your designer will likely gather your vision, goals, and preferences in order to carefully create and present a purpose-driven brand design for your business. So, what should you prioritize during your brand design process? What will allow your brand designer to create the best possible design solutions for you and your business? Today, we’re sharing 3 things to pr...
2021-08-3105 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold078: Try These 3 Tricks for an Elevated WebsiteIt’s likely your small business is one of many in your field — which, at first, can feel overwhelming. But if your web design is rooted in purpose and connection, your online presence can help you to seamlessly connect with your visitors and grow your business. With so many small businesses your audience could choose from, it’s essential for your web design to truly work on behalf of your business. That’s why, today, we want to share 3 tricks for creating an elevated web design. While every business and every web design is unique, there are a few go-to ap...
2021-08-2305 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold077: Website Overhaul? Ask These 5 QuestionsBehind-the-scenes at With Grace and Gold, we’re currently working on a new web design of our own, with hopes of debuting our updated online home in Fall 2021. As we redesign our website page by page, we ask ourselves a series of questions — questions to help us approach the design process in a purpose-driven way. Whether you’re redesigning your website on your own, or you’re considering hiring a designer, today, we want to share 5 questions to help you approach the design process with purpose.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace an...
2021-08-1606 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold076: Why Email Marketing is a Necessity for Your Small BusinessThough social media marketing can make a major difference for small businesses, one tool we’ve really valued using in tandem with social media marketing is newsletter marketing or email marketing. The reason being: As social media marketing changes and evolves, our newsletter is something we can manage and grow — independent of the ever-evolving social media landscape. Today, we want to share an overview of email marketing, why email marketing can make a difference for your small business — and how to go ahead and add newsletter opt-ins to your website, so your audience can receive your newsletter and journey from b...
2021-08-0208 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold075: What are website analytics, and why do they matter?How does your website become a resource you can use to grow your small business? Beyond having a strong, purpose-driven visual foundation through your brand and web design — monitoring your website analytics or the ways in which your website is being used by your audience can make a big difference. Today, we want to share what website analytics are and why they matter.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
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2021-08-0205 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold074: The Small Business Owner's Guide to SEO: Part 3 of 3Two weeks ago, we began a new 3-part series called “The Small Business Owner’s Guide to SEO.” Part 1 shared a foundation of information about Search Engine Optimization — answering questions like “What is SEO?” and “How does SEO work?” Part 2 shared ways to build and enhance your SEO within your website — ways the details of your web design, and your website as a whole, matter. So, today, in Part 3 of our series, we’re going to explore actionable ways to enhance your SEO — ways you can grow from the foundation you’ve established since Part 2.
Helpful Links: Podcast Show Notes: http...
2021-07-2605 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold073: The Small Business Owner's Guide to SEO: Part 2 of 3Last week, we began a new 3-part series called “The Small Business Owner’s Guide to SEO.” Last week’s episode, Part 1, shared a foundation of information about Search Engine Optimization — answering questions like “What is SEO?” and “How does SEO work?” This week, we’re going to explore actionable ways to build and enhance your SEO within your website — ways the details of your web design and your website as a whole matter.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Go...
2021-07-1908 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold072: The Small Business Owner's Guide to SEO: Part 1 of 3Part of building a strong foundation for your small business is having a purpose-driven brand and web design to communicate your expertise, connect with your audience, and to grow your business upon. One way to ensure your website is working on behalf of your business is to be mindful of Search Engine Optimization, or SEO. Over the next 3 episodes, we’re going to explore Search Engine Optimization, so you can approach your SEO from a place of understanding and purpose.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://ww...
2021-07-1207 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold071: Tips for Communication with Your DesignerIn Episode 009, we shared 5 tips for better client communication — ways to educate, serve, and guide your clients through your unique process and experience. But what if you hire a professional brand or web designer — and you become a client? How can you ensure you journey through a seamless process and come away with a brand or web design you love? Today, we’re sharing tips for communication with your designer. Whether you simply want to experience a smooth design process or you have concerns you’d like to address, we hope today’s tips help to equip you for a successf...
2021-06-2806 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold070: 5 Ways to Make Your Website Work for Your BusinessOver the years, the role a website can play for a small business has changed and evolved. In the past, you may have perceived your website as a place to showcase your products and services — what you have to offer as a small business. Today, though, you may see your website as the visual foundation from which your small business can grow and succeed — a connection-driven resource for your visitors. Your website can help you form a meaningful connection with your visitors, guide your visitors toward the products or services best aligned with their needs, and equip your visitors to p...
2021-06-2106 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold069: 3 Misconceptions About Professional DesignPursuing professional design for your small business can seem like a big undertaking. Maybe you’ve never worked with a professional designer, and you aren’t quite sure what to expect. Maybe you don’t have a specific vision in mind, and you’re feeling unsure you’re ready to pursue professional design. Today, I want to share 3 misconceptions about professional design — or working with a professional designer. Whether working with a professional designer is a plan you have for the year ahead, or maybe a far-away goal, I hope today’s episode encourages and equips you to decide confidently.
2021-06-1406 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold068: 3 Ways Your Website is Driving Visitors AwayIncreasing the number of quality visits to your website and keeping your visitors engaged can serve your business in a variety of ways — boosting brand awareness, connecting you with your Ideal Client, and enhancing your Search Engine Optimization. Over the past couple of episodes, we’ve focused on keeping visitors engaged with your website — but what happens if the first impression they have of your website is actually driving them away?
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Go...
2021-06-0706 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold067: 5 Ways to Keep Visitors on Your WebsiteKeeping visitors on and engaged with your website matters for a variety of reasons. Learning more about your business, products, or services can help visitors to form a meaningful connection with your business — or even help your website and business to be perceived as a dependable, go-to resource in your field. So, today, let’s explore 5 ways to keep visitors on your website — five actionable ways your web design can work on your behalf, serving, educating, and guiding your visitors toward the content most beneficial to their needs.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcas...
2021-05-2506 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold066: 5 Ways to Boost Website TrafficThe traffic you bring to your website matters for a variety of reasons. Not only do we, as business owners, want our prospective clients to discover and explore our website and our business as a whole — but website traffic can also lead to increased brand awareness and help boost Search Engine Optimization, too! Today, we’re going to explore 5 ways to increase traffic to your website — so your online presence can better connect with and serve your prospective clients, and in turn, grow your business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Go...
2021-05-1810 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold065: 3 Roadblocks Keeping You from Brand and Web DesignWhen we look back on the variety of business decisions we’ve made over the years, we often find ourselves saying, “We wish we would’ve pursued this sooner!” From hiring a videography business to create a brand video about our business to hiring a social media marketing company to create social media ads for our business — we realized our own fears and our own lack of information had been holding us back from pursuing new features and layers of our small business. So, today, we want to pull back the curtain on our brand and web design process, share more...
2021-05-1007 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold064: Prepping Your Website for a Busy SeasonTo decrease overwhelm as a new season approaches, I want to share a few ways to prepare your website for a busy season. As you serve your clients and send more prospective clients to your website, it’s essential to ensure your website puts your best foot forward — equipping you for success in the seasons beyond busy season.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
About Brand It, Build It P...
2021-05-0406 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold063: Beyond Your Brand: Action Steps to Grow Your Brand and BusinessA few weeks ago, we began a podcast series called “Beyond Your Brand” through which we’ve explored how to create a purposeful, connection-driven brand — and how to use your brand successfully in the future to create brand awareness and to grow a successful small business. Today, we’re recapping the main takeaways from our Beyond Your Brand Series — and sharing 3 additional action steps you can take to grow your brand and business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace a...
2021-04-2305 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold062: Beyond Your Brand: Building In VersatilityToday, we want to explore versatility — how your brand can be designed in a way that doesn’t limit your business, but instead, can be designed as a foundation from which your business can grow and change. So, whether your business currently has a few unique facets — unique offerings — or you simply want to ensure your business has room to grow and change in the years to come, today’s episode is for you!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With...
2021-04-1606 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold061: Beyond Your Brand: Create an ExperienceLast week, we kicked off a brand new podcast series called “Beyond Your Brand” where we began to discuss the ways you can build upon your brand design not only to strengthen your brand — but also to create a more successful small business. In last week’s episode, we focused on creating consistency — the idea of successfully carrying your brand design through every touchpoint or facet of your small business. This week, we’re going to discuss how you can use your brand to create an experience — so you can communicate your message, connect with your audience, and create brand recognit...
2021-04-0806 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold060: Beyond Your Brand: Consistency is KeyWhen you think of your own business and brand, chances are, you know having a polished brand and web design is one thing — but successfully using your brand and web design is another. Today, we’re kicking off the start of a new podcast series — Beyond Your Brand — and exploring the ways you can use your brand and web design successfully in order to grow your small business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.with...
2021-04-0205 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold059: Your New Budget-Friendly BrandBONUS EPISODE: Today at With Grace and Gold, we celebrated the arrival of our all-new service: Our Semi-Custom Brand Design Experience, an approximately-1-week design process, through which you’ll come away with a customized brand design — a polished, elevated, and cohesive brand design you can seamlessly carry throughout each area of your small business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
About Brand It, Build It Podcast: The Bran...
2021-03-2604 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold058: Budget-Friendly Business TipsNearly every part of running our small business is done online — and maybe the same is true for your small business, too. We communicate with our clients via Zoom and email, we share about our business through our website, social media marketing, and email newsletters — and we rely on our online presence to communicate on behalf of our business, to engage and serve our audience, and to grow. So, today, I want to share budget-friendly options for brand design, web design, photography, and copywriting — the makings of a professional, connection-driven online presence, achieved in a budget-friendly way.
Helpfu...
2021-03-1806 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold057: 5 Tools to Strengthen Your WebsiteIf you were to ask us what we believe has made the biggest difference for the growth of our small business, we’d say trial and error — being open and willing to make and test small adjustments to our business on a regular basis. Whether we’re adjusting our client experience and process, or we’re exploring new ways to communicate our message — a willingness to acknowledge our current solution may not be our best solution has made all the difference. Today, I want to share 5 tools to strengthen your website — 5 ways you can change your website for the better, even...
2021-03-1105 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold056: How to Convert Your Website Visitors to Paying ClientsWhen I say the word “conversion” what comes to mind? Over the years, conversion has become a buzzword in small business and small business marketing — but what does conversion mean, and why is conversion something you should be thinking of as a small business owner? In marketing and web design, the definition of conversion is: “When a website visitor completes a desired goal.” Therefore, a conversion-focused website, or a website that converts, is a website strategically-designed to help your visitors complete your desired goal or goals — to choose to book your services, purchase your products, or further engage with your busines...
2021-03-0407 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold055: 3 Misconceptions About Your Web DesignWe wholeheartedly believe in the power of professional web design — how your web design can form a meaningful connection with each visitor, how your web design can seamlessly lead and guide visitors toward the products or services aligned with their needs, and how your web design can truly work on behalf of your small business, even beyond your business hours. Today, I want to explore 3 misconceptions about your web design. By exploring these 3 misconceptions, you may find yourself approaching your web design in a purpose-driven way.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Gr...
2021-03-0108 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold054: 3 Website Add-Ons to Elevate Your Small BusinessWith the foundation of your brand and web design in place, what are some other ways you can enhance and elevate your web design? Today, we’re exploring 3 website add-ons to elevate your small business: to better serve your website’s visitors and to grow your business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small busines...
2021-02-2208 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold053: Should I put my pricing on my website?In this week’s episode, we’re exploring the pros and cons for including — and not including — your pricing on your website. Just as we share within each episode: Every small business and every field is unique — and our hope through this week’s episode is to simply explore the pros and cons of including and not including your pricing on your website, so you can make the best decision possible for your small business — or simply experiment with one option or the other to discover what works best!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podca...
2021-02-1608 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold052: The Best Time to Rebrand Your BusinessOne common question we receive at With Grace and Gold is: When is the best time for me to pursue a new brand for my business? We’re firm believers that your brand should always be working on behalf of your business — helping you to showcase your expertise and helping you to more seamlessly connect with and book your prospective clients. Today, we want to share 5 ways to know you’re ready to pursue a new brand for your business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.in...
2021-02-0506 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold051: $500 or $5,000: DIY versus Custom Web DesignThis week, we did something a little different — and on Instagram @withgraceandgold we asked for your biggest questions about brand and web design. One recurring question we received was about how to make the choice between purchasing and customizing a website template — or pursuing a custom web design. Now, as we always say: There is no one-size-fits-all approach to small business ownership, so in today’s episode, we want to simply share and explore 5 questions to ask yourself so you can make a well-informed decision about whether a website template or a custom web design will serve you and your sm...
2021-01-2807 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold050: 3 Website Navigation Menu Strategies We Live ByWe are firm believers that your web design can lead visitors on a journey toward learning about your business, forming a meaningful and trusting connection with you, and ultimately, choosing to hire you or make a purchase from you. We also believe that journey begins with your website’s navigation menu — the resource your website’s visitors will use to explore your website as a whole. Every web design business and every web designer approaches navigation menu design differently, but today, we want to share our approach with 3 website navigation menu strategies we live by.
Helpful Links: Podcas...
2021-01-1907 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold049: 3 Steps to a Long-Lasting BrandFor small business owners, having a strong and long-lasting brand can make all the difference. Your brand can help prospective clients form an emotional connection with you and with your work. Your brand can work on behalf of your business — and your brand can serve as a roadmap for the direction you take in your business as a whole. If you’ve found yourself feeling as though your current brand and web design don’t accurately communicate your value or your expertise, or that you’re missing that little-something-extra that makes your favorite businesses and brands stand out — it could be t...
2021-01-1306 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold048: 5 Questions to Ask Before RebrandingWe’re kicking off the new year with Episode 048: 5 Questions to Ask Yourself Before Rebranding. Whether you’re a brand new business owner and you are pursuing very first brand, or you’re an experienced business owner and you’re considering a new brand — answering these questions can help to save you time and money. Answering these questions can help you find the best designer to align with your vision and goals, so you aren’t pursuing a new brand year after year. And your responses to these questions can help to lay the foundation for an intentional, long-lasting brand for yo...
2021-01-0510 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold047: How to Prepare Your Business for Holiday BreakBoth personally and professionally, 2020 has been a unique year for a wide variety of reasons. One unexpected discovery we’ve had is: Because our businesses are online, and because of quarantine, we have worked all year long, without a break. Maybe you can relate. According to an article in Harvard Business Review, on average, business owners in the U.S. work a 72-hour work week — which could mean vacation days are minimal. An Inc. Magazine article shares, “a lack of vacation can lead to anxiety and hinder our ability to think clearly in order to grow our businesses.” This article...
2020-12-1706 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold046: 3 Tips for a Connection-Driven Contact PageOver the past four weeks and past four episodes, we’ve explored ways to enhance and elevate the Home, About, Services, and Portfolio pages within your web design. Every page of your web design serves a unique and essential purpose — and we are so hopeful the actionable tips we’ve explored have equipped you to enhance your online presence with purpose and strategy. This week, in our final episode of our web design series, we’re sharing 3 tips for a connection-driven Contact page — a page of your web design that can empower your visitors to contact you and set the stage...
2020-12-1105 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold045: 3 Tips for an Elevated, Impactful Portfolio PageWe’re continuing our web design series by sharing 3 tips for an elevated and impactful Portfolio page — creative ways to curate and present your portfolio of work so you can elevate your web design and more seamlessly showcase your expertise. Whether we’re serving our clients at With Grace and Gold through custom web design, or we’re creating a customizable Showit website template for our shop — we’re passionate about ensuring each Portfolio page is carefully-curated, user-friendly, and designed to help businesses grow.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Inst...
2020-12-0505 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold044: 5 Ways to Super-Charge Your Services PageWhether your business is solely service-based — or services are part of what you offer through your small business — your Services page plays an important role in how your website’s visitors understand your services. Every detail of your Services page can lead your visitors toward choosing to book your services. So today, we’re exploring 5 ways to accomplish exactly that!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
About Brand It, Buil...
2020-11-2006 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold043: 5 Details to Elevate and Enhance Your About PageYour About page can be so much more than a place to share who you are and what you bring to your business, and we’re excited to share how! Every small business is unique, so every web design’s features will be unique, too. However, these 5 details could help you to approach your About page in a fresh, new way — and could help you to create a more elevated experience for your website’s visitors. Your About page can help visitors to get to know you and your business more deeply — and it can help you to establish your exper...
2020-11-1306 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold042: 5 Must-Have Details for Your Home PageYour Home page sets the tone for your visitors’ experience learning about your business, your products, and your services. Though your visitors may arrive from blog posts or from social media, your Home page serves as the foundation from which your visitors can be seamlessly led through your web design, and therefore, through the most essential details of your business. Today, we’re sharing 5 must-have details for your Home page, so you can ensure your web design is strategically and intentionally-designed to serve your visitors and grow your business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/cate...
2020-11-0606 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold041: A Behind-the-Scenes Look at Our Brand Design ProcessSince 2014, With Grace and Gold has served more than 400 creative small business owners through professional brand design. If you’re a small business owner, too, you’ve probably heard how essential having a clearly-defined and professional brand is — but why? When is the best time to pursue a new brand for your business? What is the professional brand design process like? And what types of results can you expect once you apply your brand to every area of your business? Today, we’re going behind-the-scenes of the brand design process at With Grace and Gold and answering all of those qu...
2020-10-3009 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold040: Introducing the Brand It, Build It PodcastIf you’ve been with us since January, you may have noticed new podcast art and a new name. With Grace and Gold: The Podcast is now the Brand It, Build It Podcast. Today’s episode is not only about our name change, but it’s also about our philosophy when it comes to making changes within your small business. If you’re in a season of wondering about a name change, a brand or website change, or any change in direction within your small business — today’s episode is for you!
Helpful Links: Podcast Show Notes: https://with...
2020-10-2306 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold039: 5 Areas of Your Business Worth RevisitingAs your business runs, it’s likely you’ll find that some of those foundational decisions aren’t quite serving your business as well as you had hoped. It’s a natural part of small business ownership that, as we become more familiar with our roles, our clients, and our businesses — we learn and grow, and need time to apply what we’ve learned so our business can reach new heights. That’s why, today, we’re sharing 5 areas of your business that are worth revisiting — 5 areas we revisit at With Grace and Gold every year around our business anniversary. Revis...
2020-10-1706 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold038: How to Say “No” Kindly and ProfessionallySaying “no” isn’t always easy — or comfortable. But it’s an essential part of being a successful small business owner. Saying no can actually be really powerful and helpful. Today’s episode comes from one of our most-read blog posts, “How to Say “No” Kindly and Professionally.” We’re excited to share our simple 3-step process for saying “no” so you can experience clarity within your business and serve your clients well.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https...
2020-10-0906 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold037: 6 Lessons We've Learned in 6 Years of BusinessOn October 1, 2020 With Grace and Gold celebrated its sixth year in business. Whether your business is 1 year old or 10 years old, every business anniversary is so special — it’s a reminder to remember how hard you’ve worked and how far you’ve come — and it’s a moment to dream big about where you’d like your business to go next. This year has been challenging and bittersweet for all small business owners, but we wanted to bring a little ray of sunshine in by sharing 6 lessons we’ve learned in these past 6 years of business. We hope they encourage y...
2020-10-0211 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold036: How to Improve YOUR Experience as a ClientIf you’re a small business owner, chances are, you’ve outsourced for one or more areas of your small business. If you’re a photographer, maybe you’ve hired a brand and web design business to build your online presence. If you’re a brand and web designer, maybe you’ve hired a photographer to capture your head shots. Or, if you’re a wedding professional, you’ve likely hired or collaborated with fellow vendors to create one-of-a-kind celebrations. Last week, we talked about creating an elevated on-boarding experience — focusing on the experience you provide to your clients through your busin...
2020-09-2507 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold035: How to Create an Elevated On-Boarding ProcessAs small business owners, everything we do is designed with our clients — our prospective clients and our current clients — in mind. From the way we talk about our business on our websites and on social media, to the way we design our process and our client experience — every detail of our business is designed to connect with, guide, and serve our clients. That’s why the on-boarding process — the process of welcoming your new clients to your complete client experience — is such an important part of your business and client experience as a whole. The on-boarding process is your client’s fir...
2020-09-1809 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold034: Exactly How We Scaled Our Small BusinessWhen we think about the small businesses we love and look up to, we often wonder, “How did they do it?” Maybe you look up to fellow small business owners who seem to have a brand, web design, and social media feed truly reflective of their personality, fellow business owners who offer both services and products, or fellow business owners who fearlessly pursue and create new facets of their businesses. Wherever you are in your small business journey — new business owner or experienced business owner — we wholeheartedly believe: we can always learn from one another. By picking up pieces of inspi...
2020-09-0915 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold033: 3 Signs of Burnout and 3 Surprising Reasons for RestAt With Grace and Gold, we’ve become big believers in the idea that the time you spend outside of your business is just as important as the time you spend within your business. When we were new business owners, we found ourselves believing that the more time we spent working — or the more time we spent within our business — the more productive we would be, the more work we could get done, and the more we could grow our business. But after about a year and a half, we knew something needed to change. Today, I want to share...
2020-09-0308 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold032: 10 Things Your Website Should DoWhat if I told you that your website can be so much more than a place that shares your recent work? That your website can do more than serve as a detail of your small business? At With Grace and Gold, we have had the complete joy and honor of serving more than 400 small businesses and small business owners through brand and web design. We have noticed, first-hand, how the standards of web design have changed and evolved; how your website can be a foundation from which your business can gain real momentum, build meaningful connection, and help your...
2020-08-2613 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold031: 3 Ways to Work ON and IN Your BusinessBy focusing on our clients, we can bring value to our clients, and live out the purpose we started our business for. But what about all the other areas of small business ownership? As much as all business owners wish they could focus solely on their clients, business housekeeping — like bookkeeping, accounting, social media marketing, blogging, newsletter writing, and so much more — have to happen in order for us to maintain and grow our businesses. In other words, without working ON our businesses, we may not be able to work IN our businesses in the long-term. There are tasks we n...
2020-08-2110 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold030: Why We Don't Offer Brand or Website RefreshesToday, I want to share one unconventional approach we have to brand and web design. At With Grace and Gold, we do not offer what are called brand or web design “refreshes” — the process of making adjustments to an existing brand and web design to meet a client’s needs. Instead, we offer only our full Custom Design Experiences, through which we create a complete brand — or brand and web design — from scratch. In today’s episode, I’m going to share the heart behind our decision! We hope today’s episode inspires you to create a business you love and believe i...
2020-08-1309 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold029: 3 Ways and 3 Reasons to Form a Strategic PartnershipReflecting upon our past episodeshas brought us to today, because we realized so many of those episodes were focused on you -- and what you alone can do to help your business grow. So, today, in Episode 029, we want to focus on strategic partnerships -- the reasons why strategic partnerships matter, and the ways that you can partner with fellow business owners to grow... whether that growth means simply learning something new, or whether that growth means adding a new offering or layer to your business that didn't exist before. Let's get started!
Helpful Links: Podcast Show...
2020-08-0908 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold028: 5 Actionable Ways to Make Small Business Ownership EasierHave you ever had an extremely busy work week — or had a completely overwhelming workload — and thought to yourself: “Well, that’s just the way it is for small business owners.” While owning your own business is different from working for someone else’s business, I wholeheartedly believe there are decisions you can make and systems you can create in order to make small business ownership easier, more profitable, more sustainable, and more fun. Today, I want to share 5 actionable ways to make small business ownership easier — 5 decisions you can make on behalf of your business to experience more balance and pe...
2020-08-0310 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold027: How Being Empathetic Can Make You a Better Business OwnerEmpathy is defined as “the ability to understand and share the feelings of another.” Maybe being empathetic comes naturally to you — or maybe you need an occasional reminder to put yourself in the shoes of someone else. But all in all, being empathetic can help make the world a better place; it can help us to understand one another better and to lift one another up in intentional and thoughtful ways. In today’s episode, we want to focus on being empathetic toward our customers and clients. Business coaches and researchers alike have agreed that being empathetic can make you a be...
2020-07-2407 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold026: 3 Ways to Embrace Slow Business GrowthAccording to an article from Australia Business News, research conducted by Yale University has shown that, over the past century, the average lifespan of a business has decreased by more than 50 years. On average, each new business has a lifespan of only 15 years. According to a professor at Princeton University, enduring companies share similar values and approaches within their businesses: redundancy, diversity, and adaptation. So, today, we’re going to explore 3 ways to embrace slow, meaningful business growth — 3 ways to create a successful business, rooted in sustainability.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With...
2020-07-1608 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold025: Elevate Your Website TODAY - 7 Actionable StepsYour website is like your digital storefront — a place you can welcome your Ideal Clients to, a place where you can form a real connection with your visitors, and a place where you can openly and honestly sell your products and services. Over the past 6 years, we’ve observed that websites have become so much more than an online space to showcase products and services; they’ve become a place for building and fostering community, they’ve become a more solid and more detailed foundation from which small businesses can truly expand and grow. Websites have become a critically importan...
2020-07-1008 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold024: Healthy Boundaries for Small Business OwnersAs small business owners, we tend to feel very connected to our businesses; our businesses are a blend of our creativity, our passion, and our work — so it can be challenging to separate who we are from what we do. The results of not having boundaries can vary. Maybe you’ve found your mood is sometimes correlated with the highs and lows of your small business — or maybe your sense of self or self-worth seem tied to the performance of your business. In today’s episode of With Grace and Gold: The Podcast, we're going to talk about boundaries and how...
2020-07-0310 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold023: How and Why We’ve Created a Second BusinessCreative small business owners have many strengths — thinking creatively, being innovative, and boldly and passionately pursuing new ideas… At With Grace and Gold, we’ve always believed new ideas are worth exploring. The quote “A year from now, you’ll wish you had started today” rings true — so if there’s an idea that you’ve been holding onto or waiting to pursue, we hope today’s episode inspires you and encourages you to pursue it! Today, I’m going to share how and why we’ve created a second small business: what led to our decision, why we've decided our second busin...
2020-06-2509 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold022: How to Incorporate Philanthropy Into Your BusinessOver the past couple of weeks, we’ve not only done a great deal of personal self-reflection, but we’ve also been in awe as the world’s collective voices have joined in unison to fight racism. We’ve learned and determined ways we can actively be anti-racist, ways we can actively make the world a better place for people and for communities near and far. While we know being actively anti-racist will require seasons upon seasons of learning, unlearning, and daily, personal and professional decisions — today, we wanted to share how to incorporate giving into your business, to begin the...
2020-06-1105 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold021: Now is the Best Time to Diversify — Here's Why!Over the past six years, With Grace and Gold has diversified its offerings. Having these unique revenue streams has shown me, first-hand, how diversification can serve businesses of all sizes. As seasons change, as trends change, or as unique circumstances come and go — diversifying can help ensure your business still serves customers or clients, continues generating revenue, and keeps moving forward. Today, we want to share why now is the best time to diversify your business — along with 3 ways to do so!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Inst...
2020-05-2809 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold020: 5 Bad Business Habits We BrokeAccording to a study published in the Harvard Business Review: Two thirds of people will settle into a new job in around three month’s time. But what about for entrepreneurs — people who are literally creating their jobs each and every day? With plenty of information available to us — but no one, official road map to follow — the choose-your-own-adventure aspect of being an entrepreneur is both exiting and a big responsibility. Because, like we talked about in Episode 019, the decisions we make today can impact the trajectory of our businesses in the weeks, months, and years ahead. So, today, we want...
2020-05-2110 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold019: How to Create a Structured, Balanced WorkdayBeing a small business owner, particularly a work-from-home small business owner, means our daily decisions are often completely up to us. It’s up to us to decide what each and every process looks like — and what our workday looks like. What we do and how we do it is completely up to us. At first glance, making all of those decisions can seem a little overwhelming — but on the other hand, being in control of all of those decisions gives us a unique and special opportunity to create a structured, balanced workday — to create a schedule aligned with what we...
2020-05-1511 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold018: 3 Seeds to Plant for Your Business TodayAs small business owners, there is so much we can do today that will benefit our businesses in the days, weeks, months, and years from now. In a time in which it’s hard not to be filled with fear — holding onto peace and purpose, both personally and professionally, will help us to become stronger people and stronger business owners. Today, we want to share 3 seeds to plant in your business today — 3 ways you can grow your business with purpose and strategy — and prepare your business for long-term success, if you just start today.
Helpful Links: Podcast Show Not...
2020-05-0708 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold017: 3 Ways You're in Your Own WayWithout an advisor, a business partner, or a sounding board — we tend to follow own voices — taking our own suggestions, and wholeheartedly pursuing our own ideas — perhaps without considering there may be a better way forward. Today, we want to share a few ways you’re in your own way… 3 areas of your business where you might actually be blocking your own path to success — along with 3 ways to get out of your own way!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources fr...
2020-04-3009 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold016: 3 Lead Magnet Ideas to Grow Your Newsletter ListTo get people to subscribe to your newsletter, you can create what’s called a lead magnet — an offering to attract people to your newsletter and encourage them to subscribe. This means, it’s not always enough to say something like “Subscribe for updates!” or “Sign up for my newsletter!” We, as business owners, have to create an incentive for subscribing. Today, we’re sharing 3 lead magnet ideas for your creative business — 3 creative ways you can encourage people to subscribe to your newsletter, so you can connect with, serve, and share your products and services directly with your audience.
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2020-04-2209 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold015: 3 Signs You Need Clarity in Your BusinessWe believe that when you say “yes” to the wrong projects in business, you’re really saying “no” to the projects you created your business to do. And the more you say yes, the farther your business goes from the vision, goals, and purpose you had in mind when you first created your business. Today, we want to share 3 signs you need to find more clarity and focus in your business — and 3 ways to find that clarity and focus decision by decision. Because when you do, you’ll not only begin a season of purpose in your business — but you’ll also be a...
2020-04-1709 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold014: When and How to Raise Your PricesThe way you price your products and services matters. There are so many details to consider like — your overhead, the cost to produce your products and services, the value of your time, and how you hope to position your business. The decision to raise your prices often stems from an idea like this: In order to work fewer hours - or, let’s be honest, in order to work reasonable business hours - and serve fewer people through a more personal experience, the prices of your products and services should or need to be raised. So, should you raise your...
2020-04-1008 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold013: You Should Hire a Web Designer If...Someone once told us, “Every successful business owner knows when to outsource.” If we think about the businesses and business owners we look up to, we see how knowing when to outsource can make all the difference. Outsourcing for your brand design, web design, photography, videography, or social media management can truly uplift your business. As business owners, we are stronger together — so when we outsource, we can experience a type of success we simply couldn’t have experienced alone. Today, we’re going to explore when it’s time for you to hire a web designer for your business.
2020-04-0307 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold012: 3 Business Lessons Learned from TargetIf you’ve followed along with With Grace and Gold for awhile, you know our favorite place in the entire world is… Target. We refer to Target as the mothership, because it’s basically our happy place — a place we always want to visit. But, why do we — and so many of us — love Target so much? Like, how has Target become more of a lifestyle than a store? In our opinion, from a business perspective, Target does so much well. Today, we’re sharing 3 business lessons we’ve learned from Target — and because With Grace and Gold clearly has a completely d...
2020-03-2706 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold011: Your Passive Income Action PlanJust as in life, small businesses have seasons — busy seasons, quiet seasons — and even seasons of working on our businesses, and in them. These seasons can create hills and valleys — schedule-wise, revenue-wise, and peace-of-mind-wise. These hills and valleys aren’t always easy to journey through. As business owners, we create our own schedules and our own structure — in seasons like the one we’re in now, not knowing what to do next can feel overwhelming. You might have questions like: How can I create consistency in my business all year long, and therefore, experience more peace of mind in my business? T...
2020-03-1912 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold010: Listen to This Before RebrandingHaving a professional brand is something we believe every small business owner should experience — because having an intentional brand creates peace of mind. You can rest assured knowing your brand and website are working for you and moving your business forward — even when you’re not working. Today, I’m excited to share about rebranding and when it’s best to pursue a new brand for your business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgr...
2020-03-1106 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold009: 5 Tips for Better Client CommunicationThese days, having an online business can mean you’re not only serving clients within your community — but you could also be serving clients from all over the world. For many of us, communication is at the heart of our businesses. So, how can we ensure we are communicating as professionally, and as effectively as possible — creating a personal client experience and running our businesses smoothly? Today, we're exploring 5 tips for better client communication!
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from W...
2020-03-0604 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold008: Are you offering too many services?For the past 6 years, we’ve offered just three packages. We have 3 clearly-defined processes for each package, and as a result, With Grace and Gold runs really smoothly. We’re able to clearly communicate who we are and what we do, we’re able to connect with Ideal Clients who are looking for what we have to offer, and we’re able to experience clarity and purpose when we open our computers every day and get to work. Today, I’m going to share the problem with offering too many services — and how you can strategically decide which services are right fo...
2020-02-2908 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold007: How to Write Your Service DescriptionsFor service-based businesses, the way we present our services matters. As small business owners, we are so familiar with our own businesses — which means we may accidentally overlook the details of our businesses and our services that our prospective clients will connect with most. Today, we’re excited to share how to write your service descriptions so you can connect with your audience and more effectively sell your services.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://ww...
2020-02-1806 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold006: Five Ways to Debut Your New BrandHaving a new brand can be a blend of both exciting and overwhelming. Once you’ve got a new brand for your business — a new logo design, new patterns, new font styles, a new color palette — what do you do? Where do you even begin? Having a new brand means beginning an entirely new season in your business. Whether you worked with a professional designer over the course of several weeks, or you worked tirelessly at perfecting your own brand, it’s likely you feel pressured to get the debut of your new brand right. In today's episode, we’re sharing 5...
2020-02-1305 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold005: 10 Things to Do When Business is SlowAt With Grace and Gold, we believe the most important thing to do in your small business is to be proactive all year long so that you can create as much consistency in your small business as possible — to build systems into your business so you’re continuously uplifting key areas of your business. That way, whether you’re in a busy season or a slow season you can rely on a foundation to earn more consistent revenue all year long.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https...
2020-02-0707 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold004: What Your Brand Designer Wants You to KnowAt With Grace and Gold, we feel so honored to serve creative women in business through brand design. While brand design is part of our everyday work, we understand how new and unfamiliar brand design is for our prospective clients and current clients. Today, we wanted to share three things your brand designer wants you to know about your business, your brand, and the process of creating a brand for you. While we can’t speak for every brand designer, we can speak from our years of brand design experience. Here are three things we want you to know!
2020-01-3106 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold003: Why Your Blog is More Important Than You ThinkAt the start of our small business journey in 2014, we aimed to write 3-5 blog posts per week. Nowadays, we approach blogging in a much more relaxed way. Still, we can’t say enough about how big a role blogging played — and continues to play — in our business. Today, we’re excited to share why your blog is more important than you think — along with a few ways to create blog content whether you’re not feeling very creative, or you’re just feeling a little nervous to click publish.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/p...
2020-01-2407 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold002: Why the Best Kind of Marketing is FreeInvesting in the right kind of marketing for your business is important. In fact, investing in the right kind of anything for your business is important. But, for many small business owners, investing in products or services to enhance their business isn’t always possible. That’s why we believe in the power of marketing your business for free. In today’s episode, we're sharing why we believe the best kind of marketing can be done for free.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgr...
2020-01-1708 minBrand It, Build It Podcast with Kelly Zugay of With Grace and Gold001: Why Your Story Matters + How to Share ItEvery small business has a story — a story of why it began, or in our case, where it began. Your story not only allows you to feel "at home" in your business, but it can also help you to build a meaningful connection with your audience, and therefore, grow your business. In today's episode, we're sharing the story of how With Grace and Gold came to be, along with 3 tips for understanding and using your story in your small business.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://ww...
2020-01-1007 min