Shows
The 7 Figure Starting PointScaling Back for Joy & Peace in Business w/ Kelsey KerslakeKelsey Kerslake discusses the importance of productizing services and implementing systems to scale beyond six figures. She shares her experience of transitioning from doing all the work herself to having a team to back to herself. But still hitting business and life goals through investments. She highlights the importance of understanding the financial aspects of productizing services and setting profitable prices. We discuss the mindset shift required to reach higher revenue levels and the need to align business goals with personal desires. We also talk about profitability and how it relates to scaling a b...2024-11-0346 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 101: Scaling Your Business to $500,000: The Five StagesIn this episode, Kelsey Kerslake, the CEO of The Aligned Business, takes you through the five stages of scaling your business to $500,000 per year. She breaks down what each stage entails, the key focus areas, and the mindset shifts required for success. Whether you're just starting out or looking to reach that half-million-dollar mark, Kelsey's insights will guide you on your journey.Introduction (00:00-02:10)Kelsey Kerslake introduces herself and the purpose of the episode.She highlights the importance of reaching five-figure months and making them a reality....2023-11-0125 minThe Aligned Business® Podcast with Kelsey KerslakeEpisode 100: Mastering Organic Lead Generation with Reels, A Deep Dive into My Content StrategyReach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslakeShow notes:Kelsey's motivation to explore organic content marketing as a lead generation strategy.Transition from using paid ads to creating consistent content for lead generation.The impact of having more time and space in her business for marketing.The simplified business model allows for more focus on sales and marketing.The intention to lead by example and experiment with content marketing.Becoming addicted to creating and posting Reels on Instagram.The challenge of starting and...2023-10-2530 minThe Aligned Business® Podcast with Kelsey KerslakeEpisode 100: Mastering Organic Lead Generation with Reels, A Deep Dive into My Content StrategyReach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslakeShow notes:Kelsey's motivation to explore organic content marketing as a lead generation strategy.Transition from using paid ads to creating consistent content for lead generation.The impact of having more time and space in her business for marketing.The simplified business model allows for more focus on sales and marketing.The intention to lead by example and experiment with content marketing.Becoming addicted to creating and posting Reels on Instagram.The challenge of starting and...2023-10-2400 min
The WorkPlay PodcastGive Yourself Permission to Stand Out ft. Kelsey KerslakeKelsey Kerslake, with 13 years of experience in online business development, transitioned from growing a multi-6-figure design agency to creating the Aligned Business®, holding a master's degree in brand strategy, and certification as a life and business coach. Kelsey shares her experience with the WorkPlay Method and how it transformed her business. She discusses the importance of design in marketing and how it can set you apart as an expert. Kelsey also provides tips and advice for preparing for a brand shoot, including planning outfits, incorporating props, and taking care of yourself before the shoot.Key Takeaways: 2023-10-2432 minThe Aligned Business® Podcast with Kelsey KerslakeEpisode 99: Transitioning to a Solo Online BusinessPodcast Episode: Transitioning to a Solo Online BusinessIntroduction:Host: Kelsey KerslakeCEO and Founder of The Aligned BusinessEpisode Overview:Kelsey's decision to transition her business to a solo operationIndustry trends and shifts towards smaller, more aligned businessesPersonal challenges and health issues that led to this decisionIndustry Trends and Shifts:The trend of big coaches and course creators downsizing their teamsThe pressure to scale coaching businesses with large teamsThe shift towards more discerning clients and higher standards of supportEmphasis on living aligned lives over building...2023-10-1026 minThe Aligned Business® Podcast with Kelsey KerslakeEpisode 98: Becoming Future Me - My Weight loss JourneyHost: Kelsey Kerslake, CEO of The Aligned Business®IntroductionKelsey Kerslake welcomes listeners to the Aligned Business Podcast.She shares her excitement for the episode, which focuses on her personal journey.Journey Back to SharingKelsey talks about her hiatus from podcasting and her desire to return to sharing her life and experiences.She reflects on the challenging past two years, both personally and professionally.Kelsey expresses gratitude for having the stability and bandwidth to restart the podcast.Returning to the P...2023-10-0224 min
Better: The Brand Designer PodcastFrom the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate RoadThis episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!Imagine an easy, slow morning: you wake up, have breakfast with your family, do an activity with your kids or explore a hobby on your own, work for a couple of hours, then have the rest of the day to yourself. This reality is attainable, but more importantly, you don't need to sacrifice income when you make shifts to get to a more aligned schedule. Today Giselle & Jen chat with Kelsey Kerslake all about her...2023-07-111h 13
EVOLVE with Dr. Tay: the podcast for parents of autistic kids29 | how I realized my son might be autistic with business coach Kelsey KerslakeRESOURCES⚡️ follow Kelsey on Instagram @kelseykerslake and learn more about the Aligned Business⚡️ want to learn more about Dr. Tay's Whole Family Approachᵀᴹ and current services offered? schedule a free consult call here or email admin@drtaylorday.com if you have questions.⚡️ join the Evolve Facebook community to participate in the episode Q+As >> facebook.com/groups/evolveautism⚡️ learn from me and submit your questions [could be featured on a future episode] >>Instagram @the.dr.tayTikTok @the.dr.tayLinkedIn @the-dr-taySHOW NOTESIn this...2023-06-1446 min
The Inclusive NetworkerRelating Through Core Values w/ Kelsey KerslakeAligning your core values with your business practices will attract a diverse audience, inclusive to all types of people. On this week's episode, Dr. Raymona talks with Kelsey Kerslake about acknowledging biases, actively building relationships, and the value of building a diverse network.No one is perfect, and by pretending to be is showing a bland version of who you are that won’t resonate with anyone”, says Kelsey Kerslake, CEO of Pinegate Road and The Aligned Business. Kelsey gives us her top three ways to increase inclusivity and build a diverse network and talks about how to a...2022-12-2722 min
Messy in the Middle214: Building an Aligned Business® with Kelsey KerslakeAs solopreneurs we’re used to wearing many hats and doing many things by ourselves, but if you want to grow and scale your business there comes a point where you have to start outsourcing tasks and subsequently, building a team. And this comes with its own set of struggles. My guest today is here to talk all about the messy middle of scaling and growing your business as a solopreneur! Kelsey Kerslake is Founder and Creative Director of Pinegate Road. She is also a mentor for online business owners. Her passion is supporting online service providers, coaches, and educators to h...2022-11-0839 minThe Aligned Business® Podcast with Kelsey KerslakeEpisode 98: The last year in business part 1 - Lessons learned and where we’ve been!Welcome back to The Aligned Business® Podcast! The last year has been one of the most intense, wonderful, and life-altering years of my life. I feel like I am emerging out of hiding, and I am so excited to share everything that has gone on with you! This episode is part one of two, where I dive into an update on what we're up to in The Aligned Business! Today, we are covering some of the hard lessons learned over the past year with scaling, hiring a team, and supporting clients.Topics we cover:...2022-08-3037 min
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women119: 3 steps to work 5 hours and make 6 figures with Kelsey KerslakeIf there's one word that I'd like to light on fire and roll down a hill it would be HUSTLE. If you're in your 30s or 40s, chances are you grew up in the "hustle hard or fail” era and that became your association with success. If you're not burning yourself out, you're failing, right? WRONG. I'm relieved to see the business industry as a whole Undoing this mentality because the truth is, while there are periods of focused, heavier work – there are also periods of simplicity, ease, and grace...2022-07-0552 min
The Breadwinner Energy®️ Podcast(S2) EP 21: FFF: Stop Spinning in Your Thoughts & Take Action with Kelsey KerslakeToday my business coach & I are talking all about the action takers, the movers, & shakers!
Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and...2022-04-0145 minBetter: The Brand Designer PodcastS4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate RoadA message from Jen:Hey Better family - I'm honored to post two episodes that Giselle and I recorded together last summer 2020 (episodes 1 and 2) and one episode that I did (episode 3) to comprise a short but very sweet season 4. I encourage you to listen to our memorial episodes, Celebrating Giselle: Podcast Community and Celebrating Giselle: Friends & Family. Enjoy these episodes, I know Giselle is with us when each one is heard 2022-01-061h 11
Behind Their Business09: How Tapping Into The Feminine Side Supported Her Business Growth With Kelsey KerslakeIf we capitalize on how incredible we are as women, moms, businesses owners and how much our feminine energy can advance our business success. This can go a long way in bringing us to the level and success that we desire in life. In this episode, I’m joined by Kelsey Kerslake, the founder, and creative director of Pinegate Road, a personal branding and website design agency. Kelsey is also a business and life coach, and she hosts the Aligned Business Podcast.During the episode, Kelsey shares different strategies that she uses to scale using feminine ene...2021-11-2240 min
Onya Mic PodcastScaling an Agency, Coaching business with team, and creating white space as a CEO with Kelsey KerslakeOnya Mic, get set, listen. Running a business needs the quality of being proactive. Sometimes that can mean that you have to hustle and have super busy days. At the same time, there should also be a white space. Welcome to another episode of the Onya Mic Podcast hosted by Onya CEO Ashley Monk. Today Ashley is joined with Kelsey Kerslake, the founder and CEO at The Aligned Business and Pinegate Road. She is an overall creative with an MFA background in design and brand strategy, and has scaled two multi-six fig...2021-10-1145 min
The Financially Free Woman Podcast050. How To Get Over Feeling ‘Freaking Scared’ of Making Big Financial Decisions & Taking Risks to Go For Your Dreams with Kelsey KerslakeThis week’s guest is Kelsey Kerslake, CEO, Creative Director, and Business Coach at Pinegate Road and the Aligned Business Academy.Over the last decade Kelsey has helped hundreds of online business owners build their brands and online presences. She believes deeply that everyone has the potential to make their dreams a reality and has a passion for supporting online service providers, coaches, and educators to help them lead business and live lives that are fulfilling AND profitable.We talked about how Kelsey turned her fun side hustle into her current branding agency while working a...2021-10-0242 min
Flourish to 7 Figures Podcast: Growing Your Online Business to 7 Figures and BeyondHow to Create an Aligned Business That Runs Without You with Kelsey Kerslake#117: Are you strategically making your 7-figure dreams come true with your online business? In this episode, I’m joined by Kelsey Kerslake, CEO, Creative Director, and Business Coach at Pinegate Road — personal branding and web design agency and the Aligned Business Academy. Kelsey believes you are 100% capable of creating the life of your dreams. Kelsey and her team will make sure that your story, strategy, and self are aligned to get you there. She has a passion for supporting online service providers, coaches, and educators to help them lead businesses and live lives that...2021-09-0956 min
The Lucy Liu Show105 $200 Freelancer To $5M Aligned Business With Kelsey KerslakeKelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road and the Aligned Business. Kelsey is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and is the host of The Aligned Business podcast. www.lucyliucoaching.com/podcast-105
2021-08-2621 min
Love, your Money - Wealth, Money, and Financial Advisor for Women178: Work Less to Make More with Kelsey KerslakeIn this episode, we’re talking about how to make more money in less time. If you’re anything like me, you’re desperately seeking more free time and more whitespace in your business, so the idea of giving less of your energy and getting more in return is extremely appealing. But in practice, what does this mean? How exactly can you build a business that grows and thrives without requiring the additional time, stress and burnout that comes with it? Joining me to answer this question is Kelsey Kerslake. Kelsey’s a mother, CEO, creative...2021-08-1837 min
The Business SphereAligning Your Business with Your Life: A Conversation with Kelsey Kerslake‘I never let the business growth get in the way of the life that I wanted.’Kelsey Kerslake is CEO and creative director of Pinegate Road, a branding agency that helps customers grow their business through their online presence. She believes that your business should serve your life and not the other way around. Listen to her story here.‘I’d rather take the risk than sitting back and thinking “what if.”’As a thriving entrepreneur, Kelsey is also sharing her business knowledge about online entrepreneurship, scaling up a business, and more through her coaching p...2021-08-0551 min
Girl Means BusinessEp 118: Take a Business Break with Kelsey KerslakeSend Me A Message or Question About This Episode'Let's Get Reel' - FREE IG Reels video tutorial - www.girlmeansbusiness.com/get-reel Have you ever felt guilty for taking a vacation, or a break from your business, because you were worried things would fall apart? That your business would stop running if you stepped away for even a moment... If you said YES then this episode was created just for you! This week Kelsey Kerslake and I are talking about how to set up your business for success, even when you need...2021-06-3036 min
Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce FrictionHow to go From $200 to $16K in 3 months with Kelsey KerslakeThe feast and the famine are two staples in running your business, right? It's doesn't have to be! That's the message from Kelsey Kerslake, who went from $200 to $16,000 in her bank account in 3 months! Kelsey shares her story, tips, and what you need to do to grow your business and avoid that feast and famine stress.Show NotesKelsey KerslakeKelsey on InstagramKelsey on FacebookCreator CrewSponsored by: Restrict Content Pro | TextExpander | The Events Calendar
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2021-05-2446 min
Tea With JainéThe 6 Figure Journey with Kelsey Kerslake - Ep. 77We are chatting with Kelsey Kerslake all about the six-figure journey as a small business owner and entrepreneur. Kelsey and I chat about the truth behind making 6 figures and share some of the realities, personal, and emotional tolls it can take on you along with some helpful advice on how to achieve your goals. A little bit about Kelsey is that she is a mother, CEO, creative director and business coach, and podcast host of The Aligned Business™ Podcast with Kelsey Kerslake of Pinegate Road. Over the last decade, she’s helped hundreds of online business owners build their bran...2021-05-0437 min
Joyful Shine With Cheryll DahlinMoms Inspiring Moms: Kelsey Kerslake, On Her Way To 7 Figures and Second BabyThis week I chat with Kelsey Kerslake about her #momboss journey from corporate job to building her design business and now into her coaching business, The Aligned Business. Stepping out of her comfort zone is her specialty. She shares her journey through IVF and why she keeps striving for multiple seven figures and a second IVF journey. So excited to see her grow and grow, so inspiring! Hope you enjoy it, you can find the video recording in the Mom Boss Motivation Community on Facebook along with all the interviews from this series. You can find Kelsey on Instagram @kelseykerslake...2021-04-0428 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 78: My Word For 2021Reflecting back on 2020, and sharing about my word for 2021. And, a big announcement! You're invited to the Becoming Conference! Learn more and register today at www.pinegateroad.com/becoming2021-01-0517 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 77: Building A Dream Team With Megan Baker Of Meg K & CoHave you caught yourself thinking: "I don't want to hit certain milestones or goals in my business... that means bringing on team, and I don't want to manage team." Or anything else that has you NOT wanting to hire team because of the work?? This episode is for you! We are sharing the common misconceptions people have around hiring team. I get it, it's a BIG next step! But... you can only raise your prices so high, and your time is always going to be limited. To seriously scale your business to next levels — you will need support. Listen in to...2020-09-0136 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 76: Audience Building For Online BusinessesHave you ever wondered HOW to build an audience for your online business? Building an engaged audience of potential customers is one of the main driving factors for your business' success. I'm doing a deep dive into what you need to be thinking about and implementing to build an audience that supports the growth (and sales!) in your online business.Did you find this information helpful? I'd love if you could leave a rating and review on iTunes!!2020-08-1946 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 75 Behind The Scenes Of The Pinegate Road Business ModelSharing all about the Pinegate Road business model today. If you've wondered how we've set things up to work as an agency and a coaching business, I'm diving into it all! I share about who we have on the team, how this all works, where I'm thinking of hiring next, and where I personally spend my time in the business. Hint, I work about 10h per week!2020-08-1136 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 74: Making Big Decisions In Your BusinessLet's travel back in time to July 2019, where I was making a HUGE decision for my life and business. I am sharing the recording from last year where I openly share about what it feels like to be in the middle of making a big decision. I'm also catching you up on how things worked out, one year later!2020-08-0427 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 73 What Upper-Limiting Looks And Feels LikeHitting your biggest goals and unsure why you're nervous, anxious, and self sabotaging? This is what happens when you've hit your upper-limit. In today's episode I'm going into what this looks and feels like as I have been hitting some upper-limits in my business.Like what you're hearing? Please take a minute to rate and review this podcast on iTunes now!2020-07-2929 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 72: Creating A TRULY Aligned Life And BusinessIn this episode I'm going over exactly HOW you can create an Aligned Life and Business. I'm breaking down our 3-part framework to make this truly work so you can start living a life that feels amazing for YOU!Love this episode? Head to iTunes and leave a rating and review!2020-07-2139 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 71 Becoming Future YouToday I'm diving into how you can start becoming the future version of you — yes, the one that has everything you want to become! This can be tough work, and I'm diving into the brain science that makes this happen. In this episode I'm sharing why becoming a new version of you is so hard, what are the biggest things you can do to start finding your way towards future you, and my favorite tips for getting going in your everyday life!Love what you hear? Please take a minute now to leave a rating and review on iTunes! https://po...2020-07-1442 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 70: Welcome To Season 5, Recap Of The Last YearEpisode 70: Welcome To Season 5, Recap Of The Last Year by Kelsey Kerslake2020-07-0741 min
The Human Connection PodcastKelsey Kerslake on creating an aligned business and living your dream lifeHey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with Kelsey Kerslake of Pinegate Road! Kelsey and I met by joining the same mastermind group and Pinegate Road is actually who designed my website (isn’t it gorgeous!?) Pinegate Road started as a branding and design agency but now also offers coaching services to other service providers who want to scale their businesses on their own terms. Kelsey and I discuss how she started her business and how it’s...2020-06-3045 min
Startup ParentMy Husband Is an Essential Worker, and I Have No Childcare — Pandemic Day in the Life (Kelsey Kerslake)#160 — A Day In The Life with Kelsey Kerslake of Pinegate Road
You all have been asking to hear how other moms and small business owners are navigating the pandemic right now. I’ve been interviewing working parents about how they’ve been affected by the pandemic. Today we take a look at Kelsey Kerslake, the founder of Pinegate Road. She runs a design agency as well as a coaching business, and has a young kiddo at home. Her husband is an essential worker, so she hasn't had a minute of childcare or backup help throughout all of this.2020-06-291h 25
Uplevel Your Agency008: Triple Your Revenue and Double Your Profit in 12 Months With Kelsey KerslakeInvesting in your team is essential if you plan to build a business that runs smoothly and without your 24/7 supervision. Today I had the pleasure of bringing on another client that I’ve been fortunate enough to work with for over two years. I sat down with Kelsey Kerslake, Founder and Creative Director of Pinegate Road, a branding and web design agency. We talk about shifting your mindset from freelancer to CEO and showing clients that you’re the expert at what you do. Kelsey shares how she tripled her revenue and doubled her profit within...2020-05-0645 min
Your Biz, Your RulesEp 109: Priorities, positivity + personal responsibility with Kelsey Kerslake In this episode, I'm chatting to Kelsey Kerslake - the CEO and Creative Director at Pinegate Road. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. We're going to be talking about how to cultivate a sense of optimism and possibility in your business and your life! Your challenge: Choose your favourite platform and make an invitation to sell something. Make sure you share your homework tagging #yourbizyourrules and @dairepaddy -------------------- Join me on Instagram here: https://www.instagram.com/dairepaddy/ Sign up...2020-04-2130 min
Becoming You PodcastBuilding The Business The Future You Wants To Run - With Kelsey KerslakeWhat does the future you want? In this episode, we’ll dive deep into creating a life and business that future you are excited to live! If you’re unsure of what you should be doing in business, how you should be structuring your services or how you can have a full-time income with part time hours, this is the episode for you! Kelsey Kerslake is the CEO and Creative Director at Pinegate Road — a full-service creative agency for building your personal brand. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presen...2020-04-0537 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 69: Making the Most out of Your Life and Business with Rebecca TraceyI'm sitting down today with Rebecca Tracey as my last guest for season 3 of Behind the Brand! Rebecca is the brains behind The Uncaged Life, and she shares some super methodical approaches to launching and growing an online business. We also chat about how to overcome your fears of putting all of your creative endeavors out there for the world to see and making your dreams into a reality. Check her out online at theuncagedlife.com or as always connect with us via Instagram! Enjoy!2019-03-0546 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 68: Turning Your Passion into Business with Ilana GriffoI have one of my close friends on this week, Ilana Griffo! If you're a long time listener, she has been with me on my podcast before but today she is promoting her brand new book "Mind Your Business." It's a book all about taking your creative passion and turning into a full time and successful business. We chat about the crazy process of writing and publishing a book, how to focus creative energy throughout your life, and how to really harness all of your creative potential and turn it into a successful business. Make sure to grab her new...2019-01-2954 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 67: How meditation has made my life better!Just like the title says! My biggest win from 2018 was absolutely mediation! In today's episode I give you all a glimpse into how mediation helped me in my personal life as well as my business. We all get caught up in the craziness of every day life, but focusing our energy in a positive direction can do absolute wonders for your growing business. Enjoy!2019-01-1518 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 66: Strategically Managing and Growing Your Agency with Nicole JacksonHappy New Year everyone! I'm so excited to be back after a relaxing break to have this guest on the podcast. Her name is name is Nicole Jackson, and not only is she a business coach, she is MY coach. She has been along my side guiding and mentoring me as I built my agency and I can't say enough about her ideas, wisdom, and just overall greatness when it comes to growing a business. If you want to strategically grow your business and hear how Nicole helped me do it, this episode is an absolute must! After you listen...2019-01-081h 02
The Aligned Business® Podcast with Kelsey KerslakeEpisode 65: Tips on Reaching Consistent 5-figure months, Plus a Bonus Q+A!I'm so excited for the episode this week! I'm sharing some exciting news about Pinegate Road and what this business has been able to accomplish over the last year. Plus I'm sharing some tips about what you can do for your business. Spoiler alert: I'm talking about that not so dirty word...money! After I recorded this episode I also decided to do a little bonus holiday Q+A session as well! So much info this week and I'm beyond excited to share it with you guys! Enjoy!2018-12-1838 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 64: Aligning Your Life and Business with Erin Lindstrom!Today I’m talking to one of my absolute favorite people-Erin Lindstrom! On the surface Erin is a sales strategist but really she is so much more. This episode is sort of a freeform conversation with Erin and we cover everything from sales to aligning your life to help support success across all aspects of what it is you’re trying to accomplish. I feel like I learn something new everytime we talk and I’m feeling so refreshed after this convo! I hope you all enjoy and as always, feel free to connect with us via Instagram!2018-12-1149 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 63: How to Build Strategies Into Your Website To Make Sure It Works For Your Business Goals!I'm sitting down today to chat about something very near and dear to my heart as a brand and web designer-how to build strategy into your web design! Do you have a great product but you're not seeing the sales or results you'd like to see from your website? I offer some super simple tips on how to realize the full potential of your site and reach the goals that you want for your business. I could talk about this for days so make sure to reach out via Instagram if you'd like to chat more! Enjoy!2018-12-0414 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 62: Sustainability in life and entrepreneurshipI’m so excited to have such a special guest with me today! Kelsey Jorissen seems like she has done it all-photographer, actor, entrepreneur...and a farmer?! Kelsey is a living example of envisioning success, following dreams, and living the life you dream of. In this episode, Kelsey shares how she got to where she is today, and how sustainable business practices can not only help transform your business but also your day to day life. I’ve learned so much from talking with her and that’s why I’m super excited for her new book coming out November 23rd! It’s...2018-11-1350 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 61: How to deal with the hard stuff in businessI’m jumping on for a short episode today with Meg K the VA! We’re chatting all about boundaries and setting up parameters when it comes to your business. I know from my own experience how quickly you can feel overwhelmed and start to waste your energy away from your creative genius. Setting limits, whether it is setting up special times to respond to emails or hiring someone to manage your clients can be so beneficial. Meg offers some great insight from the managing perspective and I share what has worked for me in my business! Check it out and...2018-11-0618 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 60: Growing Your Business With InstagramMy guest today is Instagram marketing and strategist extraordinaire, Puno! She is the founder of PeopleMap-a platform to help agencies, entrepreneurs, freelancers, and influencers track Instagram stats all in one place. I absolutely love Instagram and how I am able to connect with people and grow my business. Puno completely breaks down my Instagram feed as an example of what PeopleMap could do for your business. Who knew analysing Instagram statistics could be so informative?! Check out Puno on her Instagram page at punodostres and be sure to tune in for a PeopleMap special offer for Pinegate Road listeners! Enjoy!2018-10-3052 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 59: How to scale your businessI’m delving in and covering a question I received from one of the listeners this week about scaling your business! Scaling your business is so much more than just upping your revenue or looking for different avenues of passive income. I’m talking about ways and strategies to scale your business so that you not only see increased profits but also see more free time for yourself. Because let’s face it, isn’t having freedom one of the reasons why us entrepreneurs went into business in the first place? I hope my tips and insight on ways to scale yo...2018-10-2323 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 58: Making Investments for your BusinessI have such a special guest chatting with me today! Rachelle Demoskoff is a fellow graphic designer, brand strategist and my very first mentee! Rachelle essentially helped me develop the Pinegate Road Academy for creative entrepreneurs. She is a perfect example of a business owner taking a leap in investing in coachings and mentorships to grow her business, and seeing her investments pay off within months. If you’re interested in hearing how Rachelle went from the 8-5 corporate grind to growing her business and brand with simply reaching out and connecting with fellow entrepreneurs for guidance, this episode is fo...2018-10-1650 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 57: A Big Personal Announcement! And How I'm Managing the Changes in my BusinessIn today's short episode, I fill you in on some huge updates in my life! It feels like a giant weight off my shoulders to be able to be so candid about my life and what it means for Pinegate Road as well as the clients I serve. I hope you enjoy the episode and as always, feel free to connect with me on my Instagram page!2018-10-0919 min
Satisfied052 | Kelsey Kerslake - Investing in yourself, self growth, food mindset, & autoimmunityMy friend, Brand & Web designer extraordinaire of Pinegate Road, Kelsey Kerslake, joins us for a great conversation about the power of investing in yourself, personal & professional growth, changing your mindset with food, & autoimmunity.In Kelsey's words:I’ve been helping entrepreneurs and businesses build their brands and online presence for over a decade. I deeply believe that everyone has the potential to make their dreams reality and my agency helps people do just that. As your creative director, my job is to help take the vision in your head, ground it in strategy, illuminate it with design, and make it yo...2018-10-091h 11
The Aligned Business® Podcast with Kelsey KerslakeEpisode 56: Planning for Your Financial Future as an EntrepreneurI’m sitting down to chat with Steph McKenna today, and we’re talking about financial everything! Talking about finances and money can often feel incredibly taboo, however it is anything but that with Steph. She breaks down the wall time and time again when it comes to sharing her journey through her business finances, personal finances, overcoming debt, and successfully starting her own business. Talking about this kind of stuff so candidly isn’t always done, but Steph offers her insightful expertise with a hurdle we all encounter. Enjoy the show!2018-10-031h 00
The Aligned Business® Podcast with Kelsey KerslakeEpisode 55: How to Name Your Business, and the Story Behind the Name Pinegate RoadThis week I'm discussing a topic that can be so simple yet so painstakingly hard...coming up with a name for your business! I'm in Boulder, Colorado this week for a mastermind with Megan Baker (Meg K the VA) and we both share our stories when it came to naming our businesses. It's a short episode but loaded with tidbits of advice if you're having trouble coming up with a name or if you're thinking about rebranding your current business. Enjoy!2018-09-2514 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 54: Creating copy that sells for your online presenceToday we’re tackling the topic of copy when it comes to your online business with copywriter extraordinair Christine Blubaugh! Is your product great? Is your design on point? Well the next step is having succinct and engaging copy reaching your clients out there in this crazy online world. We talk about how successful copy guides readers through a journey and allows you to build relationships organically with prospective clients. Christine reveals what makes good copy successful, mistakes to be avoided, and what to look for in a copywriter if you’re in the search for your business. If you’re int...2018-09-1836 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 53: Defining Your Target Audience To Uplevel Your BusinessIn this episode I’m talking all about finding your target audience and the importance when it comes to the success of your business. I share with you my experience in defining my target audience and how it will help you not merely sell your product, but sell transformations to your clients. A target audience is so much more than a simple demographic or statistic-and today I go over what you can do to pinpoint a target audience and provide exact solutions for them! If you enjoy this episode head over to my Instagram page and join in on the co...2018-09-1127 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 52: Learning how to sell your products or services as a business owner, with Eryn MorganToday we’re talking all about sales! Does the idea of sales give you that pit in your stomach when it comes to you and your business? I’m sitting down with success strategist and business coach Eryn Morgan to demystify the process of making sales calls, how to reframe your energy when approaching the sales process, and how to make an honest connection with your clients. Eryn is an absolute master when it comes to this topic and I’ve gained so much from working with her. If you like what you hear, make sure to check out her upcomi...2018-09-0455 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 51: Working through the messy middle of entrepreneurshipIn this episode, Megan Baker and I are sharing our own in-the-moment insights into what it looks like to work through the messy middle of entrepreneurship. The messy middle is that space where you feel like every day could either be an up or a down, and you're stretching your business and your mindset daily to reach your big dreams. Working towards growing a sustainable business and getting to that next level takes work. We usually only hear about people's stories once they've made it to that next place. Today we're sharing a candid insight into where we're at while...2018-08-2824 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 50: Running and Intuitive Business with Liz WhiteToday we're diving deep into what it's like to run and intuitive business. Does that sound confusing but intriguing? You're going to want to check this episode out. Today I'm talking with Liz White — a spiritual business coach who has completely changed her business and life by getting into alignment personally and bringing her business with her along this journey. If you've been feeling disconnected from your business, or wishing it were more fun or easy — this episode is for you!If you like the show, please head to iTunes and leave a rating and review. This helps us bring more...2018-08-2152 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 49: The one phrase that enables huge transformation in your life and businessWelcome to the start of Season 3 of Behind the Brand! In this episode I'm catching you up on what has been going on since we last aired. I'm also going over the one phrase that has completely transformed my life and business. This is a phrase and a mindset that I have been using for years to get things done and make seemingly impossible things become my reality. Listen in to see what this phrase is and how you can apply it in your own life and business to make your dreams possible!2018-08-1421 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 48: Moving from a Studio to an Agency Business Model, Pinegate Road updates for 2018!In this episode, CEO and Founder of Pinegate Road, Kelsey Kerslake goes live to share about the changes that have been happening behind the scenes with the business. She'll discuss the shifts that have been happening over the past several months, and the new direction the agency is heading in for 2018 and beyond.2018-02-2322 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 47: Feeding Your Creativity As a Business Owner with Jenni Heffernan BrownWe are so excited to have Jenni Heffernan Brown on the show today! Jenni is a founder at Prim’d Marketing. Prim’d is a brand strategy shop in San Francisco that helps brands write compelling stories about what’s true for them and connecting their stories with great customers! It is so fun to talk to another mastermind from a brand strategy studio! Both Pinegateroad and Prim’d got their start while we were in grad school and we both have our Masters in Fine Arts. Listen in to hear our similarities and Jenni’s journey as a creative entreprene...2017-08-1448 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 46: Starting your Freelance career with Megan BakerBuild A Booming Brand alum, Megan Baker, is on the show today! She is my best friend and just now jumping into creative entrepreneurship and her freelance career. Megan talks about her transition from her former job to becoming an entrepreneur and the steps she took. She also talks about her branding work with Pinegateroad. Topics we cover:— Life before freelance— Making the leap from a full-time job to entrepreneurship— Navigating the workforce and questioning “is this normal work stuff/issues or not?"— How Megan got started— Finding tips on Facebook Groups— How Megan decided to become a virtual assistant— Megan’s experien...2017-08-0754 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 45: Pivoting in your freelance career with Juliet MeeksWe have Juliet Meeks on the show today! She is an awesome brand and surface pattern designer in New Orleans. Juliet tells us about her creative journey of originally majoring in English, finding graphic design, working full-time, and then launching her business! While she still does branding work for her clients, Juliet continued to cultivate her passion of surface design and watercolor. She pivoted her focus now offers and pattern making to clients, and created a fabric pattern available this fall at Cloud9 Fabrics! She and I can relate to the first difficult months of having your own design business...2017-07-3143 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 44: One Year of Running a Creative Business, with Kelsey KerslakeToday going over my first year of running a creative business full-time! I’m going over what what I learned and what the first year looked like being a full-time entrepreneur. Retrospect is proving to be a very good teacher. While it’s been a great year, have a listen to my year in overview and what I learned from hiring experts when you need them and making self-care a priority.Topics we cover:— First year of going into business full-time and being your own CEO— Financial Advice for the first year — Hiring out Help— Importance of Planning — Differentiating yourself and your busin...2017-07-2434 min
The Aligned Business® Podcast with Kelsey KerslakeEncore Episode: Business Coaching 101 with Eryn MorganCould hiring a business coach be the next step in unleveling your business? Eryn Morgan is a business and marketing specialist through her business Eagle + Mouse. She really built her business around relationship building and she has great advice for being really intentional about this when it comes to marketing your business in a non-sleazy way. If you’re thinking about hiring a business coach or are wondering what a business coach can do for you, Eryn provides a lot of clarity on this. And she also talks about the limitations of group programs and when one-to-one support might be th...2017-07-141h 35
The Aligned Business® Podcast with Kelsey KerslakeEncore Episode: Opening a brick mortar store, Liz Maute Cooke of Lionheart PrintsAre you curious how people expand their businesses to open a brick and mortar shop? Liz Maute Cooke of Lionheart Prints explains her journey from creating her prints as a fun hobby to building it up to where it is today. She now has a storefront in New Orleans that you can go visit and shop from in-person. Liz goes really in-depth about how she actually built Lionheart Prints and she has great insights into what it takes to be successful with a product-based business.Topics we cover:— How Liz’s obsession with MS Paint (eventually) evolved into her full-time care...2017-07-091h 26
The Aligned Business® Podcast with Kelsey KerslakeEncore Episode: Bullet Journaling and Switching Careers with Kate BairdWho is into bullet journaling? Are you wondering what that is? Today I have Kate Baird on the show, and she will be sharing about how she uses bullet journaling to keep up with so many different things going on in her life. Kate is also sharing about her journey going from architecture, to web design, and finally finding her favorite career in real estate. If you are thinking about switching up careers, have switched up careers, or are just wanting to try new hobbies that are outside the realm of what you normally do, this is a great episode...2017-07-031h 11
The Aligned Business® Podcast with Kelsey KerslakeEpisode 43: Legal 'Mistakes' To Fix Now, That Cost You Later With Autumn Witt BoydToday we have Autumn Witt Boyd on the show. Autumn is an attorney who started her own practice. Her passions in Trademark and Intellectual Property inspired her to go to work for herself when she didn’t see that particular role at other firms. Like so many of us, she decided to work for herself to help other entrepreneurs! Not only is Autumn a legal wizard but she also does business consulting and advising. She’s also here to share advice and potential pitfalls as a business owner. She works specifically with creative entrepreneurs— listen to our conversation to hear about...2017-06-2347 min
The Aligned Business® Podcast with Kelsey KerslakeEncore, Episode 7: Health and Wellness for the 9-5 Grind, & a Whole 30 with Jessica BakerCheers to our most listened to episode of all time! This week we are sharing a top episode from our archives. Episode 7 has been downloaded more than twice the amount that any other episode has, and it's for good reason! No matter if we are working a 9-5, side-hustling to make that our full-time job, or working full-time at our own business, healthy eating and taking care of yourself can be a tricky something to do. In this episode, Jessica shares her experience with the Whole 30, and I do as well! We go into how to live a healthy and...2017-06-191h 46
The Aligned Business® Podcast with Kelsey KerslakeEpisode 42: Love Your Life and Biz with Marian Mellen of The Zen BirdToday we have Marian Mellen on the show to talk about how to grow your business and live the life that you love. Marian has grown her brand and business to bring positivity and authenticity to women’s lives. She cultivated her passion and skills of teaching and her why as a business owner. She talks about how she started her business Zen Bird and expanded to her Heart and Soul Workshops. We had a heart and soul connection in this episode as we went deeper with things that I didn’t even realize was going on in my life.Topi...2017-06-1353 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 41: Running a business with a chronic illness with Rachel ShillcockToday we have Rachel of Rachilli.com on the show to chat all about running your business as a creative business owner when you have a chronic illness. Rachel has been working through her illness for the past several years after being diagnosed, and I have also been working through two of my own in the past two years. Instead of getting down about this, we are sharing our tips and tricks for living a vibrant life and running a thriving business even when our health seems to try and take over.Topics we cover:— How Rachel and I both st...2017-06-0558 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 40: Pushing past fear in your business to reach your goalsToday we have Alisha of The Alisha Nicole on the show today. She is a creative business coach and author that helps women get to the core of what they want to be doing in life, helps them reach those next big steps, and monetize their passions. In the episode today, she shares all about how she started her business, why your story is so important to share and how you can share it in a way that helps you connect with your audience, and how learning to push past fear is KEY as an entrepreneur.Topics we cover:— How Th...2017-05-3052 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 39: You are your business' biggest resource. Learning self-care with Amy KuretskyAmy Kuretsky is an acupuncturist and health coach based in Minneapolis Minnesota. She works with clients all over the world to collaborate with them to find their health routines and to find their ultimate version of self-care. Amy believes that you are your business' ultimate resource, and practicing and devoting yourself to a health and self-care routine is the most effective way to run a better business. Without your health, you have nothing! Today, Amy shares a little about her journey — from battling Chron's Disease, to starting her acupuncture and health coaching business. She shares so many wonderful insights into wh...2017-05-1546 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 38: Running a passion-based business with Megan Gilger of the Fresh ExchangeThis week we are chatting with Megan Gilger of the Fresh Exchange. We are talking to her about how she has been transitioning her business over the past couple years, how that has been going, and how to live a life that you love. Her and her husband have lived out their twenties building their business and traveling the world. Over the past couple years they have slowed down, had a baby, and are now in a place in their lives where they are truly building the life that they can see themselves living for the next decade. They are...2017-05-0844 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 37: Creating a niche in a crowded industry with Emily RoggenburkEmily Roggenburk is a local photographer here in Cleveland. She’s really taken that locality and made it something that’s a big part of her business. While photography might seem like it’s a really saturated market, I love Emily’s story because she took photography and asked herself, “What aren’t people doing with photography? What can I do with photography? What can I leverage that is unique to me, unique to where I’m living, and unique to certain situations going on in the world?” This is a really cool example of getting creative with your niche and I’m sure thi...2017-05-0146 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 36: Creating a compelling website with Meghan Hartman of Crafting CreativeMeghan Hartman is the owner of Crafting Creative, a studio that builds websites that convert visitors into dream clients. She has done a fantastic job of writing copy that sells her products and services. Meghan is not necessarily a copywriter - even though she’ll do that for you - but she’s a user experience designer. She switched from UX design to web design and has written fantastic copy for her website, as well as her clients’ websites. In this episode she talks about this transition and offers her tips for crafting fantastic websites on SquareSpace. It’s a great pe...2017-04-2447 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 35: Building and niching a food photography business with Sarah E. CrowderSarah Crowder is a food photographer based out of New York City. She has grown her business in some really cool ways over the past couple of years and throughout this journey she has also really solidified her offerings and where she wants to niche herself in the food blogging industry. I’m really excited to share her journey with you today as she has a lot of great insight into gaining focus and clarity in your business.2017-04-1051 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 34: What it's really like to rebrand your business with Ashley PardoWhat is it really like to rebrand your business? Ashley Pardo is a certified nutritional therapist and she’s also a Pinegate Road client! Over the past several months Ashley and I have been working together to launch her new brand. She’s transitioned her business from being “The Grizzly Kitchen” to operating under her own name and we’ve done everything from working through her brand visioning to creating her new experience design, logo, website, and social media strategy. This episode will give you a sense of what it’s like to work with Pinegate Road but also more generally wh...2017-04-031h 08
The Aligned Business® Podcast with Kelsey KerslakeEpisode 33: Creating a brand when you're just starting out with Kelsey KerslakeIs your business brand new? Rather than going behind the scenes of one brand today, I’m giving you my top tips and tricks for building your brand if you’re just starting out. If you’re interested in getting your name out there, getting those first clients, and starting your first business, this episode is perfect for you. But even if you’re further along in your business, this advice will be great for thinking about how you run your business. Once you have these things set, then you can really start to experiment more and grow your business while bu...2017-03-2738 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 32: Building your business slowly and sustainably with Kelsey KerslakeThis week we have a very special episode of Behind the Brand — we are going behind the Pinegate Road brand! I wanted to take this time early on in the show to give you a general understanding of how I have built the Pinegate Road brand over the past several years, go into our own core values, and our BIG WHY behind the studio. If you're building a business of your own, are interested in behind the scenes of business building, or generally want to know more about my vision for the studio and how it's grown over the years, th...2017-03-2037 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 31: Building solid brand foundations with Maura DayAre you brand’s foundations in place? This episode is with Maura Day, founder of design studio MDRNHAND who is also a surface designer at Crate & Barrel. We’re going behind-the-scenes into how she started to create her own company, as well as into details about what it’s like to be a smaller part of a large, corporate brand. By looking at both her business and the corporation she works for we’re really able to examine the basics of what branding really is and why setting solid foundations is so critical to everything else that you do. We’ll look at...2017-03-1333 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 30: Building a "hustle-free" business with Amanda LovelandDo you know what your core values are? Amanda Loveland is a business coach for women in their 20s and 30s who want to make a difference in the world and make money while doing it. In this episode she talks about how she solidified her brand’s why and core values and what a difference that made to the energy of her business. We also dive deep into what it means to build a “hustle-free” business so that your business can grow and make money without requiring your constant presence. Amanda has fascinating insights into why making more money isn’t...2017-03-0634 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 29: Building your business around your LIFE, with Chelsea HibbardIs your business supporting the lifestyle you want? With her company, Get Polished, Chelsea Hibbard creates beautiful, branded templates for Blogger and Wordpress. She works with a developer to make these integrations awesome and easy to use. Chelsea has done an amazing job of building her business around her life, rather than the other way around. I think many of us want our businesses to support the lifestyle that we want to have so that we can put our life first, but that’s sometimes easier said than done. Chelsea is such a great example of this and has great in...2017-02-0655 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 28: Making and Marketing Social Movements with Ashley BeaudinDo you ever worry that everyone else has it all figured out and you don’t? Ashley Beaudin is the founder and creator of The Imperfect Boss, a social media movement of people sharing some of the imperfections behind their businesses. In a world where people mostly share their perfect moments and highlight reels, it’s really refreshing to hear some of these stories and understand that we’re not alone in the messier sides of our businesses. Ashley is an expert at building community through social media and has great advice for putting yourself out there, making movements, and workin...2017-01-3054 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 27: Finding your personal style with Megan MoranAre you struggling with your personal style? It’s an area of my life (and really, my business) that I’ve been neglecting for the past few years which is why I’m especially excited for today’s episode. I really wanted to talk about personal style in relation to finding your happiness in your life and growing your business, alongside tips and tricks for finding your personal style if you’re in a place of transition or just need to figure out your personality when it comes to what you put on your body. Megan Moran is a Cleveland native and...2017-01-2347 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 26: Building a Confident Business with Kelsey CronkhiteWhat does life look like six months into running my business? That’s what I’m going to be sharing with you in today’s episode. Also, because it’s the beginning of the year I wanted to talk about my word of the year and how I’m building that into my business. This was a really good chance to catch up with all of you and I’m also sharing my insights about growing a confident business. These are the strategies and ideas I’m experimenting with this year and they might be helpful for you too!2017-01-1635 min
The Aligned Business® Podcast with Kelsey KerslakeEpisode 25: Opening a brick and mortar store, with Liz Maute Cooke of Lionheart PrintsAre you curious how people expand their businesses to open a brick and mortar shop? Liz Maute Cooke of Lionheart Prints explains her journey from creating her prints as a fun hobby to building it up to where it is today. She now has a storefront in New Orleans that you can go visit and shop from in-person. Liz goes really in-depth about how she actually built Lionheart Prints and she has great insights into what it takes to be successful with a product-based business.2017-01-091h 26
The Aligned Business® Podcast with Kelsey KerslakeEpisode 24: Managing your finances like a boss with Jenny KarlssonAre you planning to get your financial life sorted out in 2017? Today's guest is Jenny Karlsson and she is a pet photographer turned financial coach for creatives. Before starting her business she got an MBA which gave her a really solid foundation to build on. She talks about the very thorough process she went through to set herself up financially before taking her pet photography full-time. Jenny has great advice for managing your finances to take your side hustle full-time or for creating a budget for your creative business so that you can pay yourself more. If you’re ready to...2017-01-021h 33
The Aligned Business® Podcast with Kelsey KerslakeEpisode 23: Visual Problem Solving with Emily MarkoDo you struggle to keep track of everything for your business and personal life? Emily Marko is a Visual Problem Solver. Emily began her career in corporate graphic design but when she was introduced to the world of “graphic recording” and “visual practitioners,” she was instantly hooked. Eventually she started her own business and developed processes to help her clients solve problems, capture ideas, build action plans and share stories by creating visual representations of complex idea. Emily has great advice for using visuals to help sort out the clutter in your mind and also for helping to achieve your goals. I...2016-12-261h 40
The Aligned Business® Podcast with Kelsey KerslakeEpisode 22: Business Coaching 101 with Eryn GoldmanCould hiring a business coach be the next step in unleveling your business? Eryn Goldman is a business and marketing specialist through her business Eagle + Mouse. She really built her business around relationship building and she has great advice for being really intentional about this when it comes to marketing your business in a non-sleazy way. If you’re thinking about hiring a business coach or are wondering what a business coach can do for you, Eryn provides a lot of clarity on this. And she also talks about the limitations of group programs and when one-to-one support might be th...2016-12-191h 35
The Aligned Business® Podcast with Kelsey KerslakeEpisode 21: Social media, marketing, and working for corporations with Autumn HacheyDo you want to live a creative life while working a corporate job? Autumn Hachey does content marketing for Leon’s Furniture and she got to where she is without a degree or much experience. Her story is proof that if you have a big dream, then tenacity, creativity, and hard work will help you get there. She has great advice for turning your corporate job into your dream job and creating compelling content marketing for your business.2016-12-121h 15
The Aligned Business® Podcast with Kelsey KerslakeEpisode 20: Making the transition from service-based business to passive-income with Kelsey BaldwinAre you looking to create more passive income in your business? Kelsey Baldwin of Paper + Oats built up her business from a design studio to a product shop and now she sells courses full-time. In this episode we talk about why she decided to start building courses, and how she differentiates herself in the market. She’s also a single mom raising her daughter by herself while doing all of this, so we got into that as well. If you have a family, are looking to start a family, want to learn more time management, or just figure out how to...2016-12-051h 06
The Aligned Business® Podcast with Kelsey KerslakeEpisode 19: How to run a freelance design business with Jess LevitzAre you curious about how other designers run their freelance business? Jess Levitz os one of my mastermind members and a hand letterer extraordinaire! She’s the owner of June Letters Studio and also started the inspiring FreelanceWisdom.com website. We sat down to have an in-depth conversation about her journey working for brands to transitioning into freelancing. Jess shares really valuable insights into preparing for big life changes as a freelancer, creating stability in your freelance business, and getting started with hand lettering.2016-11-291h 01
The Aligned Business® Podcast with Kelsey KerslakeEpisode 18: Anxiety and the creative journey, with Ciara SamesAre you a creative entrepreneur who struggles with anxiety? Ciara Sames and I have been blog friends for a really long time. This episode is a little bit different; we recorded the first half live together at Designer Vaca, but then Ciara had some really cool things start happening after that conference. She began making some really big life changes and we wanted to update you on all of that. In the Designer Vaca portion of the episode, we go into a conversation that we had off-camera and thought was really important to share - even though it makes me...2016-11-211h 28
The Aligned Business® Podcast with Kelsey KerslakeEpisode 17: How to incorporate personal development into your days with Brad MulveyDo you want to incorporate personal development into your daily life? Brad is another local Cleveland podcaster and we met recently at a networking event that I mentioned in a previous episode. We sat down to talk about his journey with personal development, how he started his podcast, and the intentional choices he’s making around how he wants to live his life. Brad has a sales background, so if you’re somebody who, like me is creative and knows that you need to up your sales game, he has some awesome tips for you.2016-11-141h 13
The Aligned Business® Podcast with Kelsey KerslakeEpisode 16: Finding the Courage to Forge Your Own Path with Meg SheeleyForging your own path will make you happier than listening to what anyone else thinks you should be doing. That’s a major takeaway from my interview with Meg Sheeley, the founder of Summerfield Delight and SquareSpace Design Guild. Meg and I have had similar journeys in our careers, even attending the same design school although she studied online and I was in the in-person program. She shares so many powerful insights for staying true to your own path and designing a career that makes you happy. I’m so excited to share it with you!2016-11-071h 39
The Aligned Business® Podcast with Kelsey KerslakeEpisode 10: Life after 8-weeks of working for yourself with Kelsey CronkhiteAre you curious what it’s like to leave your corporate job and strike out on your own? Today’s episode is a little bit different. I didn’t want the Pinegate Road Podcast to just be interviews with inspiring people; I also wanted to share my journey of how I’m working through running my business and working from home. Episode 10 seemed like the perfect time to update you on how things have been going since I left my corporate job and started working for myself full-time. I really focus on finding your values and share the three values that hav...2016-09-2646 min