Shows
This Commerce LifeMid-Summer Update - Road Trips, Trade Shows, and What's NextMid-Summer Update - Road Trips, Trade Shows, and What's NextPhil and Kenny reconnect for a candid mid-summer update on what's been keeping them busy and what's coming up for This Commerce Life. After spending five hours together booking travel (and learning they should have let Keelin handle it), the duo shares their exciting plans for the fall.In This Episode:Anuga 2025: The hosts are headed to Germany's massive food trade show (October 4-8) to bring back marketplace intelligenceOntario Road Trip: Kenny's coming to Toronto in late September/early October for filming across Central...2025-07-2934 min
This Commerce LifeTrading Cards to Facebook Fame: How One Collector Built a Digital EmpireTrading Cards to Facebook Fame: How One Collector Built a Digital EmpireJoin Phil and Kenny as they dive deep into the fascinating world of modern card collecting with special guest Anthony from Red Light Sports. What started as a COVID hobby digging through childhood collections has evolved into a thriving Facebook Live business that's redefining how collectors buy and sell.Anthony takes us behind the scenes of his innovative approach to card sales - from mystery bags that guarantee value to live auctions that keep hundreds of viewers engaged for hours. Discover how he...2025-07-1557 min
This Commerce LifeOff Script with Phil & Kenny: April Events Preview Join Phil Chang and Kenny Vannucci as they discuss upcoming food industry events and initiatives in Canada this AprilOff Script with Phil & Kenny: April Events PreviewJoin Phil Chang and Kenny Vannucci as they discuss upcoming food industry events and initiatives in Canada this April. The duo shares their plans for CHFA (April 26-27), where they'll run a unique connection hub using Polaroid photos to match brands with distributors, brokers, and partners. They'll also be attending Grocery Showcase West (April 14-15), supporting BC brands and connecting industry players. Thank you to Field Agent Canada for sponsoring the podcast. Head to https://www.fieldagentcanada.com to find out moreGet mo...2025-04-0130 min
This Commerce LifeMike Nunn comes on to talk automation, AI and how to help companies save some time and free up their folks to do other things.Mike Nunn comes on to talk automation, AI and how to help companies save some time and free up their folks to do other things.Find Mike Nunn here: https://www.linkedin.com/in/mikednunn/Check out TLC solutions here: https://tlcitsolutions.com/ Thank you to David Vannucci for our new music in our intro.
2025-01-141h 13
This Commerce LifeThe road not travelled. Steve Lee surprises Kenny - VPresident, eCommerce Grocery comes on to talk SkipExpressLane at SkipTheDishesThe road not travelled. Steve Lee surprises Kenny - VPresident, eCommerce Grocery comes on to talk SkipExpressLane at SkipTheDishes Steve's unconventional past surprises Kenny and we spend time wandering through his journey, and ultimately talking about how he sees SkipExpressLane changing the dynamics of grocery. Find Steve Lee here: https://www.linkedin.com/in/steve-jh-lee/Skip Express Lane here: https://www.skipthedishes.com/skip-express-lane This episode is sponsored by CHFA. Be sure to register here: https://chfanow.ca/vancouver/Find OGB (Old Growth Brands) Tea here...2023-03-1058 min
This Commerce LifeKenny is worried about Wendy Yeung. The knuckleheads get together and talk for the first time in a month.Kenny is worried about Wendy Yeung. She's amazing - thank you for listening to our podcast so faithfully. The knuckleheads get together and talk for the first time in a month. (did you miss us?) We talk vacations, taking a break, getting back in retail stores. We also talk about the business we launched. (the fractional COO business) CHFA Launchpad details are here: https://chfanow.ca/toronto/chfa-launch-pad/ Check out Tao Tea here: https://www.taotealeaf.com/
2022-08-2644 min
This Commerce LifeShe survived Kenny's basement from the old days and didn't go blind from his homemade wine. COO of BC Food & Beverage Alisa Hutton talks about the learning journey and helping people and how that brought her to where she is now.She survived Kenny's basement from the old days and didn't go blind from his homemade wine. COO of BC Food & Beverage Alisa Hutton talks about the learning journey and helping people and how that brought her to where she is now. Find Alisa here: https://www.linkedin.com/in/alisa-hutton-907824155/Find BC Food & Beverage here: https://bcfb.ca/
2022-07-121h 05
This Commerce LifePresident and Founder of Hippie Snacks, Owner of Left Coast Naturals Ian WalkerA great conversation with a Natural Foods Industry Icon. Happy belated Birthday to Ian Walkerand Happy Birthday to Kenny! (he's still not 60 yet) To find Ian: https://www.linkedin.com/in/ian-walker-a8725318/Hippie Snacks: https://www.hippiesnacks.com/Left Coast Naturals: https://www.leftcoastnaturals.com/
2021-04-201h 14
This Commerce LifeJust the knuckleheads - Kenny and Phil talk what it costs to be in a Canadian retailerThis episode was inspired by the article below. https://financialpost.com/news/retail-marketing/the-reasons-behind-a-bitter-battle-between-food-makers-and-canadas-big-grocers
2021-04-091h 19
This Commerce LifeCo-Founder & CEO at Clearbanc Andrew D'Souza comes on to talk about Clearbanc and the launch of ClearAngelWe owe this podcast to Kent Fenwick in more ways than one.Kenny talks about his Covid experience. Philly complains about his boss. (himself)Find out about Clearbanc here: https://clearbanc.com/en-eu/Think you could use investment? ClearAngel is here: https://angel.clearbanc.com/Andrew's Linkedin is here: https://www.linkedin.com/in/andrewdsouza/
2021-04-0650 min
This Commerce LifeA recast of an older episode, Peter Rodriguez MBA, Chartered Marketer joins the boys. They talk about personal brand marketing, and why it's so important.We don't have a new episode this week - Kenny hasn't been feeling well, but in light of how popular Trevor Baker's episode was, we thought personal branding is something critical to anyone facing career changes.This episode first aired Feb 10, 2020. ---Peter Rodriguez MBA, Chartered Marketer, comes on the show to talk about his Award-Winning Brand Igniter™Peter is a former CMO, Ex Kellogg’s, Pfizer, Nestle, J&J, Smucker. His new marketing program helps individuals build their personal brand image.Philly still sounds like he's in witness protection - he...2021-03-301h 00
This Commerce LifeKenny brought his lawyer. Tim Murphy, Founding Partner of Murphy & Company comes on to talk about how lawyers can help businessesTim practices in the areas of business law and intellectual property, and has a broad range of experience dealing with commercial transactions and technology law matters, as well as resolution of business disputes. He acts for clients in all manner of transactions, including mergers and acquisitions, start-ups, financings, corporate governance and contract negotiations. To check out Tim's firm: http://www.murphyandcompany.com/lawyer/timothy-murphy/
2021-03-091h 06
This Commerce LifeBag designer for FIFA 2002, Founder and Principal of Retail Strategy Group, Liza Amlani comes on to geek out on retailAside from the fact that Liza thinks Kenny looks like George Clooney (in the dark in poor lighting), we talk retail - click and collect, omnichannel retailing and Liza's work to help retailers understand how to live and work in today Find Liza at: https://www.linkedin.com/in/lizaamlani/Liza's blog: https://www.themerchantlife.com/Retail Strategy Group: https://www.retailstrategygroup.com/
2021-02-231h 08
This Commerce LifeThis one is all about us. Philly breaks his own rules, Kenny leans into less-than-40-hours...This one is all about us. Philly breaks his own rules, Kenny leans into less-than-40-hours...We talk trade shows - do the online versions work? If you've been to one that you like, please let us know. We were also talking about - https://ecrm.marketgate.com/
2020-09-0845 min
This Commerce Life50 accounts to 10,000: Daryna Kulya, Co-Founder at OpenPhone comes on to talk about changing the business phone for modern businesses.Daryna Kulya, Co-Founder at OpenPhone comes on to talk about changing the business phone for modern businesses. Kenny wants to be like Phil when he grows up and Phil has an aw-shucks moment. We talk to Daryna about her past - from founding Product Hunt in Toronto, and her time at Vidyard, to her current venture at OpenPhone. Kenny gets super stoked and downloads Openphone, gets set up and running in less than the time it takes for us to talk about Openphone. Check out OpenPhone here: https...2020-08-251h 09This Commerce LifeKenny is STOKED. Arjan Stephens, President of Que Pasa Mexican Foods and EVP for Nature’s Path Foods comes on the showKenny is STOKED. Arjan Stephens, President of Que Pasa Mexican Foods and EVP for Nature’s Path Foods comes on the show. A great story...where to begin?A great look at one of the pioneers of organic products, and the struggle to take organic foods mainstream. Nature's Path is now found in 55 countries. Find out about Que Pasa's unique story and Arjan's wedding present to his guests that became maybe one of the best cereals that Phil's ever tasted. Nature's Path website is here: https://www.naturespath.com/en-ca/Que Pasa c...2020-08-041h 00
This Commerce LifeThe boys "plan" an episode. This episode is all about Kenny and Phil. The new "About Us Episode"The boys "plan" an episode. This episode is all about Kenny and Phil. The new "About Us Episode"
2020-07-0757 min
This Commerce LifeWWLD! Philly talks about being out and on his own again - Laurie is LIVE! Kenny wants to be PhilWWLD! Philly talks about being out and on his own again - how it feels to leave Nymi, and work with clients that he loves. He's focused on shit that he loves, shit that he likes and none of the shit that's just shit, and trying not to do too much shit.
Kenny wants to be like Phil.
2020-06-091h 02
This Commerce LifeKenny gives Jake gas. We talk to Mid-Day-Squares Chocolate about success (over a million bars sold) and adjusting for Covid-19Kenny gives Jake gas. We talk to Jake from Mid-Day-Squares about success and adjusting for Covid-19. These guys are the real deal...over a million bars sold. Mad magazine?? Spy vs Spy? Kenny shows his age, Philly admits he loves Spy vs Spy.
To order some chocolate, head to https://www.middaysquares.com/
You can find Mid-Day-Squares on Instagram at @middaysquares
2020-05-261h 17
This Commerce LifePhilly does a disappearing act on Kenny, the guys talk cybersecurity, the additional market effects of Covid and how the market will look when things openPhilly does a disappearing act on Kenny, the guys talk cybersecurity, the additional market effects of Covid and how the market will look when things open
2020-05-0546 min
This Commerce LifeWWLD - Give it air time, and give equal air time to thinking the opposite. COVID-19 is different now, not worse, just differentThank you to all the people who are out there working to keep us safe so we can stay home and podcast.
In today's WWLD - Give it air time, and give equal air time to thinking the opposite. COVID-19 is different now, not worse, just different. Laurie Shopland gets on the show and we talk about how Covid 19 is different, maybe even better, but not worse. How do we think about the business differently as well. It's a good time to inflect on what the future holds for you and your business.
Happy Birthday to...2020-04-2158 min
This Commerce LifeJordan Rogers, Guru of plant based products stops in to chat with the guys on the plant based segment of the marketJordan Rogers, Guru of plant based products stops in to chat with the guys on the plant based segment of the market.
He talks through his business model, how he founded Lloyd-James Sales & Marketing, Canada’s plant-based sales & marketing agency.
We find out what's in store for plant based products and what to look for next.
Philly, Kenny and Jordan talk through how to market during Covid-19.
You can find Jordan here: https://www.linkedin.com/in/jordan-james-rogers-80331b6/
2020-04-141h 15
This Commerce LifeThe Global Pet Expo Episode. Kenny and Philly meet in person to record. A buyer's perspective on tradeshows and Global Pet ExpoKenny and Phil record live for the first time in 115 episodes. They do a walk through of an aisle at Global Pet and tell you what they see, and then talk about how the show went.
If you're looking for our presentations, head to the bottom of the page at www.retailphil.com
2020-03-0341 min
This Commerce LifeNew setup for Philly. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores.New setup for Philly. He starts the day with Kenny and finishes with Kenny. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores.
On Philly's reading list: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
https://www.amazon.ca/dp/B015MOJ80G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
2020-02-2543 min
This Commerce LifeWWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunityWWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunity. Laurie looks at Philly's choices (or not choices).
Philly ties Laurie's work to examples of how SEO, funnel conversion, digital marketing and content marketing works.
2020-02-1851 min
This Commerce LifeFinding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold)Finding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold)
Kenny talks about pitching a product with a different angle.
*apologies for Phil's voice this week. He was using a new mic - and he really sounds like a full frog in his throat.
(he didn't buy it at full price - never pay full price)
2020-02-0447 min
This Commerce LifeKenny goes pro - new equipment, looks like a podcaster. We talk digital minimalism, getting focused on what you loveKenny gets new equipment...looks like a podcaster finally. Kenny goes pro - new equipment, looks like a podcaster. We talk digital minimalism, getting focused on what you love The books that Kenny is talking about:
Digital Minimalism https://www.calnewport.com/books/digital-minimalism/
Love is just damn good business https://www.stevefarber.com/books/love-is-just-damn-good-business/
2020-01-2133 min
This Commerce LifeWWLD turns the podcast upside down. Laurie needs coaching, Kenny drops wisdom, Philly is speechless.WWLD turns the podcast upside down. Laurie needs coaching, Kenny drops wisdom, Philly is speechless.
In all seriousness, Laurie gets coached - we have a full discussion about skills, when to discount your skills, and how to approach balancing work, money and loving what you do.
2020-01-1456 min
This Commerce LifePhilly's marketing plan comes together,Happy New Year to our audience. We love you all. (even if Kenny doesn't have feelings)
Philly talks about planned obsolescence, and how all the marketing efforts from last year have come together. The guys get into the effects on online, and how businesses compete with online today. (don't give up! Amazon doesn't own it all!)
2020-01-0756 min
This Commerce LifeWWLD is back. Kenny gets some help finding focus, and Laurie uses palm trees as part of her calming strategy. (works on Philly)WWLD is back. Kenny gets some help finding focus, and Laurie uses palm trees as part of her calming strategy. (works on Philly)
2019-12-1750 min
This Commerce LifeNo pop filter on Kenny this week. Overstretched Kenny needs to find the balance between entrepreneurship and happiness. Philly finds an awesome boutique brandNo pop filter on Kenny this week. Overstretched Kenny needs to unload. Finding the balance between entrepreneurship and happiness. Philly finds an awesome boutique brand - #navkcollection https://www.navkcollection.com/
2019-12-1048 min
This Commerce LifeMeet Philly's friend Lan Trinh, full time CPA turned entrepreneur.Lanh was a full time CPA that quit her job to design, build and sell houses. She took a passion in art and design and turned it into a livelihood. Kenny and Phil talk through the risks and considerations of going from a full time job to entrepreneurship.
2019-11-1241 min
This Commerce LifeKenny lookin' and feelin' better. Getting out of the weeds and back into the clouds....er the strategy. How to make the rest of the team better.Kenny lookin' and feelin' better. Getting out of the weeds and back into the clouds....er the strategy. How to make the rest of the team better.
2019-10-2943 min
This Commerce LifeKenny sounds different, Philly talks about new startups that he's working with. They talk Global Pet, WWLDKenny sounds different, Philly talks about new startups that he's working with. They talk Global Pet, WWLD, coming up to episode 100
2019-10-2245 min
This Commerce LifeKenny feeling a little tired and has a lot to do. When and who to outsource to. Your "expert" isn't the expert at everything.Kenny feeling a little tired and has a lot to do. When and who to outsource to. Your "expert" isn't the expert at everything. Philly's marketing plans are coming together.
2019-10-1544 min
This Commerce LifeWWLD picks up steam. Kenny starts following his own advice. Philly's marketing efforts are coming togetherWWLD picks up steam. Kenny starts following his own advice. Philly's marketing efforts are coming together
2019-10-0841 min
This Commerce LifePhilly apologizes for loses his sh*t. GDPR, privacy - taking it seriously. Kenny talks about office resources, and job resourcingPhilly apologizes for loses his sh*t. GDPR, privacy - taking it seriously. Kenny talks about office resources, and job resourcing. The guys think about a 'WWLD' section on the podcast. Philly's videographer can be found at edwardsrapha.wixsite.com/video
2019-10-0149 min
This Commerce LifePhilly loses his sh*t. Kenny helps him vent, they talk about lost opportunities, and what to do when a PR opportuntity happens. A standing offer to our listeners...Philly loses his sh*t. Kenny helps him vent, they talk about lost opportunities, and what to do when a PR opporuntity happens. A standing offer to our listeners...Philly wishes his wife a Happy Birthday
2019-09-2343 min
This Commerce LifeKenny under the weather. Philly talks about travel, Kenny gets fixated on "experiential"Kenny under the weather. Philly talks about travel, Kenny gets fixated on "experiential"
2019-09-1051 min
This Commerce LifeThe guys talk about elevating their game, and figure out Kenny's "why." Philly talks about finding more balance. Big Announcement at the End!The guys talk about elevating their game, and figure out Kenny's "why." Philly talks about finding more balance, losing weight and getting better focus.
Phil's been listening to this podcast - https://www.jimstengel.com/the-cmo-podcast/
If you're a Director of Marketing, the only marketing person in your organization or a CMO, we'd love to hear from you.
The guys have a big announcement at the end!
2019-08-2053 min
This Commerce LifePhilly stops to do something fun. Kenny pushes for return on investment. The guys talk about the roles that little stores play in consumers' minds.Philly stops to do something fun. Kenny pushes for return on investment. The guys talk about the roles that little stores play in consumers' minds. Phil gives an update on his email marketing automation plan.
This is the article we were talking about
https://www.sheknows.com/health-and-wellness/articles/2049318/the-brewing-backlash-against-hustle-culture-and-its-effects-on-mental-health/
2019-08-0643 min
This Commerce LifeThe guys answer questions, talk about when to outsource email automation, Kenny starts forecasting for next yearThe guys answer questions, talk about when to outsource email automation, Kenny starts forecasting for next year. The importance of running numbers for next year to make an educated guess on what's to come.
2019-07-3050 min
This Commerce LifeKenny gets overloaded and takes on more. (naturally) The boys talk about privacy, social networks and Linkedin. What Kenny looks like out of controlKenny gets overloaded and takes on more. (naturally) The boys talk about privacy, social networks and Linkedin. The guys are all over the place this episode. Philly theorizes on the war of search and how Amazon is winning search from Google, what the next social network might look like.
What Kenny looks like out of control....
2019-07-2338 min
This Commerce LifeCarrie Doyle makes an appearance. She talks about leaving her big job at a big company and what's next.Carrie Doyle makes an appearance. She talks about leaving her big job at a big company and what's next. Philly gets excited to connect two of his favorite people. Kenny becomes a Doyle fan (like Phil).
2019-07-1644 min
This Commerce LifeThe boys podcast thru the NBA Finals, Game 6, talk gap analysis, on the sales and the marketing side. Philly talks marketing numbers.The boys are tired but not complaining. When you're happy, tired is a good sign. Kenny talks about gap analysis - finding the right places to optimize your business. Philly makes a prediction about the demise of iPhone. They break in and out of watching game 6 of the Raptors vs Warriors Championship finals. Phil talks marketing numbers and conversion rates.
2019-06-1846 min
This Commerce LifeKenny poo poos Phil. Philly talks SEO and outrunning old content.These two guys bicker over Apple and Android, Kenny tells Phil he's full of poo poo. Philly gets excited and talks content, why to have it, how to keep all the keywords together, how to outrun old content.
2019-06-1143 min
This Commerce LifePhil takes a trip - comes home with stuff to do. Philly and Ken get hot and heavy over price increases.This one episode is longer because of the complexity of the conversation. Price increases is part of everybody's business, but they seldom talk about it. Phil and Kenny get into and talk about different approaches you can take to introduce a price increase, what to expect as pushback from retailers, why you should be thinking about a price increase every year.
2019-05-2852 min
This Commerce LifeBarry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurshipKenny celebrates his wedding anniversary with Amelia. Barry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurship. Philly wonders how Barry put up with Kenny for 29 years!
To reach Barry, you can find him at : barrygmark@mac.com or https://www.linkedin.com/in/barry-mark-3b01182a
2019-05-2044 min
This Commerce LifeKen wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny.Ken wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny.
The guys talk about when "good enough" is really good enough, and how to strike a balance in getting things done.
2019-05-1437 min
This Commerce LifeWhat to do when you need to change what you're working on. Ken picks on PhillyPhilly talks about not doing things that aren't in his wheelhouse, and that prompts a discussion about what to do when you need to change what you're working on. Kenny talks about adapting for change, the guys confirm that they're not normal. Ken picks on Philly.
2019-04-3042 min
This Commerce LifePhilly looks inside Ken's head to find out what a buyer sees when they do store visitsPhilly looks inside Ken's head to find out what a buyer sees when they do store visits. Kenny spends time in liquor stores and comes out sober. Philly finds out why, and what he's looking for. They talk retailing and retail strategy, and pet peeves about their shopping experience.
2019-04-1051 min
This Commerce LifeMarketing spend....it's not enough. Philly and Ken talk about the vitamin company that they're working with.Marketing spend....it's not enough. Make sure you measure what you spend on to get the right return on investment. (ROI) Be clear on what your goals are. Philly talks about #marketinggoals and loading up the funnel with opportunities for sales to convert. #mathtomarketing
Philly and Ken talk about the vitamin company that they're working with. What happens when you build a plan, and they change their minds...the team talks more cannabis and Shopland Health's insight cannabis/cbd episode.
Kenny talks about his ADD. Philly wants to do a joint session together next year...2019-04-0439 min
This Commerce LifeThe guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night.The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night. Work hard, play hard - Philly also talks about the talks that he did at the show. You can find them here. https://retailphil.com/presentations
Ken and Philly talk about what to call Kenny. Owner operator guidance counsellor? If you have an idea - send us a note!
2019-03-2633 min
This Commerce LifeMarketing budgets, clearout show, plant based protein, how trade shows spark ideasPhilly gets ready for #GlobalPetExpo and the two sessions he's teaching there. (https://globalpetexpo.org/buyer/seminars.asp) He's teaching "Like.Follow.Share" and "What's Your Time Worth?" Ken and Philly get into how and when you do your own thing versus hiring out work to people to keep yourself moving.
Shout out to Sara Carvalho (http://sarasunshine.com/) for her magical graphic touch.
Philly talks about sweating a marketing budget and how to figure out where to find dollars from.
Kenny talks about Natural Expo West and how huge it is. Milk substitutes...2019-03-1937 min
This Commerce LifeKenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you.Kenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you.
2019-03-0539 min
This Commerce LifeKenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.
2019-02-2645 min
This Commerce LifePhilly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job?Philly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job? Philly and Ken talk through launch decks, the nuances of selling B2B and how it's different from B2C marketing. When you figure out your audience...things get easier.
2019-02-1245 min
This Commerce LifeStart the year with the right audience. Does your marketing plan match your consumer? Looking for a new word for a new type of agency.We decide we don't like Kent that much. (too smart, too talented etc. etc.) More love for Linda Webb, Rachel Farewell. Philly and Kenny try and figure out what to call themselves (not agency...but what? a node? a connector? something fancy please) Start the year with the right audience. Does your marketing plan match your consumer?
2019-01-0839 min
This Commerce LifeKenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the worldKenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world. It's the end of 2018 - is your content plan ready for 2019? Is your ad plan ready for late 2019 or early 2020?
Phil and Kenny talk price elasticity and the value of knowing how much you can or should discount.
2018-12-1829 min
This Commerce LifeGetting past the gobbly gook of "content marketing," using Instagram to ask your audience for insights. Geo-tagging the bar and the importance of video.Content Marketing. What does it really mean? Getting past the gobbly gook and getting into what makes a consumer pay attention to your brand. Phil talks about helping Laura Dunkley teach Content Marketing 101 and Kenny pushes for "what the heck am I supposed to do?" The benefits of digital media versus old world market message testing. The love for Satya continues from last episode. Kenny gets excited and starts thinking about things. Geo-tagging the bar and the importance of video.
2018-11-1350 min
This Commerce LifePhil and Kenny talk about how amazing small business are and the potentials for explosive growth. They talk about return on investment and proper spending in the right buckets to make businesses grow.Phil plugs Wave for Small Businesses (www.waveapps.com) and dreads tax season and accounting for his business. Phil and Kenny talk about how amazing small business are and the potentials for explosive growth. Free plug for Satya.ca, Quest Vitamins and Pink Solution. Kenny jokes about cutting Linda Webb lose, but Philly won't talk about it. They talk about return on investment and proper spending in the right buckets to make businesses grow. Sara Carvalho and her magic photography skills gets the Commercial Drive coffee really great photos.
2018-11-0643 min
This Commerce LifeWhat retailers value and how to deliver it without giving everything away. Coffee preferences and how freelancers network.What retailers value and how to deliver it without giving everything away. Phil talks about helping a brand be valuable to a retailer while still keeping profit in their pocket. Phil talks about Kenny's coffee and the duo talks about how freelancers network and work together.
Plugs this week to Vive Social and their founder Shnane Liem, a wonderful all round wonderful person.
2018-10-3040 min
This Commerce LifeA walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefitsA walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. They reminisce the old days and the power of a good team. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits. Shout out this week to yellcanada.org
2018-10-1637 min
This Commerce LifeOld school trade shows, cricket powder, Youtube, and brand takeovers.Old school trade shows, cricket powder, Youtube, and brand takeovers. Phil talks about his experience at Pet Connections Expo, calls out some brands, and talks about crickets. Kenny is being strategic and ditches some roles to keep himself happy. Brand callouts to https://www.petconexpo.com, http://www.jiminys.com/, https://www.apetwithpaws.com/
2018-10-0933 min
This Commerce LifePhil and Kenny start this episode salty. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an itemThis episode starts rough. Phil pushes his luck, Kenny spends 20 minutes getting on the internet. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item.
Kenny tells a funny story about Black Friday Sales . Phil loves Linda Webb some more, and introduces Kenny's friend (Linda) to Kenny's friend (Shnane). Kenny's at the Gangzhou Fair, and Phil's going to Pet Connections Expo
2018-10-0242 min
This Commerce LifeOur first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny.Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny. Shout outs to Pro lab and Linda Webb, M'eat, Shopland Health podcast, Laura Dunkley, Intelocate, UpperCase and Openphone
Check out the content portion of our podcast here: https://www.youtube.com/watch?v=4iYNxMUFJAY
2018-09-2542 min
This Commerce LifeKenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer centralKenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central
2018-09-0446 min
This Commerce LifeSeriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda.Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda. Building content involves following the data. Call outs: Jim and Laurie at Shopland Health (https://goo.gl/XE35if), Laura Dunkley @lauraldunkley, @jaykana that runs Modern Mississauga Magazine, and Diego Cortes @edge.
2018-08-2842 min
This Commerce LifeWho wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your CustomerWho wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer.
Free plugs to Luciano Scatozza, Sandra Milligan, MBEC and Askuity....just for being wonderful people!
2018-08-1435 min
This Commerce LifeRetail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies.Retail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies.
2018-07-2442 min
This Commerce LifeKenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about FlexdayKenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about Flexday
2018-07-1733 min
This Commerce LifeMama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get togetherMama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get together
2018-07-1029 min
This Commerce LifeInfluencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this weekInfluencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this week.
They talk useful apps this week - TOGGL, Canva, Snapseed make their list, as does Google Alerts.
2018-07-0328 min
This Commerce LifeKenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project ManagerKenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project Manager
2018-06-2640 min
This Commerce LifeOur guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways.Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways. They talk about Einstein Pet's success, and what's next. To find out more about Einstein Pet, head to https://www.einsteinpets.com/
Einstein Pets is proud to be a sponsored perk for "Pet Fooled 2.0", the “Pet Fooled” sequel. The campaign and fundraising perks for purchase can be found here: https://igg.me/at/Yu-X8hDTGFk/x/18621731
2018-06-1940 min
This Commerce LifePenny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policiesPhil and Kenny are all over the place this week. They talk Penny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policies.
Mary Meeker's Internet Trends Report can be found here. http://www.kpcb.com/internet-trends
2018-06-1246 min
This Commerce LifeDo you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week.Do you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week, the power you wield as the leader of your company.
2018-06-051h 06
This Commerce LifeHow to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins.How to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins.
2018-05-2930 min
This Commerce LifeKenny gets embarassed, Phil and Kenny explain the difference between markup and margin, and how to drive traffic to Kenny's website. Phil tells you where not to drop your drawersKenny gets embarrassed, Phil and Kenny walk through the difference between markup and margin, Phil tells you where not to drop your drawers. The two walk through Google ads, how to drive traffic to Kenny's webiste.
2018-05-2226 min
This Commerce LifePhil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new thingsPhil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new things2018-05-1532 min
This Commerce LifeKenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patternsKenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patterns
2018-05-0831 min
This Commerce LifeGuest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning.Guest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning.
2018-05-0156 min
This Commerce LifeKenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners.Kenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies, so he talks about his webinar with Askuity instead. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners - if you're listening from Japan, you could get some of Nona Vannucci's biscotti.
2018-04-2436 min
This Commerce LifeIt's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet. Kenny and Phil decide they have faces made for radio.Kenny and Phil decide they have faces made for radio. Phil talks about meeting openphone and Kenny complains about Phil's cool friends. It's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet.
2018-04-1737 min
This Commerce LifeFacebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them.Something a little bit different. We had this discussion at the end of recording the next podcast, so it seemed logical to put this out before the next podcast. (Make sense?) Facebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them.
2018-04-0613 min
This Commerce LifeThis episode is all about getting into the buyer's head, the secret dialogue they're having while you're presenting. Phil talks about getting yelled at, and Kenny confirms they have no feelingsKenny and Phil get into the secret dialogue buyer's have when brands present products. Phil talks about getting yelled by his buyer, and Kenny and Phil talk about the benefit of bringing your buyer into your plans early for a strategic advantage. Phil spends some time with Askuity, and Ecobee, and he's super impressed with both companies. Kenny is waiting for images so he can keep pushing Grasshopper forward.
2018-04-0332 min
This Commerce LifeTraveling podcasters. Phil is in Orlando at Global Pet Expo and Kenny is in Portland. Voodoo donuts, pet store owners, and how brands drive online traffic to their retailersTraveling podcasters. Phil is in Orlando at Global Pet Expo and Kenny is in Portland. Voodoo donuts, pet store owners, and how brands drive online traffic to their retailers. Kenny has a rant about boring retail.
2018-03-2735 min
This Commerce LifePhil and Kenny talk about the anxiety of being small business owners. Phil talks about the lessons he's teaching at Global Pet Expo and being alone.Phil and Kenny talk about the anxiety of being small business owners. Phil talks about the lessons he's teaching at Global Pet Expo and being alone.
They talk about Ecommerce and what small business can do to in ecommerce that helps them grow their business. They also talk Google analytics, and how to get more data to be able to run the business.
2018-03-2030 min
This Commerce LifePhil talks about leaving Hubba, explains what the heck omnichannel means, and Kenny confirms he's not dead.Phil talks about leaving Hubba, shifting to being a consultant and what that means and how he wants to help. Kenny and Phil talk about people losing jobs and how to approach the first six months. Phil explains what the heck omnichannel means, and Kenny confirms he's not dead.
2018-03-1322 min
This Commerce LifeResults from the Tradeshow, a community gathering at the coffeebar, what do to when you get listed?Kenny talks about results from the tradeshow, and retailers reaction to his new product launch. A plan to gather the community at the coffeebar - is this what small business needs? Last but not least, what do to when you get listed? (hint: Phil thinks you should stop celebrating and get back to work!)
2018-03-0623 min
This Commerce LifeNew Format. 2 Things to think about. Paid loyalty and Trade Show seasonPhil and Kenny try a new format - they talk about an article written by the @RetailProphet on paid loyalty (article is here http://Thscommercelife.shortcm.li/HZdRqs) and how that could apply to small business. They also talk tradeshow season and what to think about, how to be ready.
2018-02-2736 min
This Commerce LifeFunny Story, Price Fixing, Facebook News Feed and how it affects your small businessPhil tells the story about meeting a friend for lunch and the perils of perception. Kenny and Phil talk price fixing bread and the fine line between 'managing retails' and actually collusion and price fixing. They also talk about Facebook and the recent changes to the newsfeed and what it might mean to small businesses running Facebook ads.
2018-02-2026 min
This Commerce LifeRe-doing your brand story. (always) How small business is going to win against AmazonKenny and Phil talk about keeping Kenny's coffee brand up to date and current, and they talk the future of retail. Phil talks about Hubba's latest whitepaper and how SMB's are going to win. They talk experiential and find out they both love Donald's market.
Check out Kenny's Commercial Drive Coffee Company here: https://www.facebook.com/thedrivecoffee/
Check out Hubba's whitepaper here: http://bit.ly/2GwfkPs
Visit Donald's Market: http://www.donaldsmarket.com/
2018-02-1326 min
This Commerce LifeBrokers...what are they? What can they do for you? Kenny and Phil and special guest Jim Shopland talk about brokersBrokers can be a key component of your sales strategy if you know when to use them. Jim Shopland from www.shoplandhealth.ca joins Kenny and Phil to talk brokers, when to engage them, and how they can help you gain an inside track to working with retailers. Find out the difference between brokers and distributors and more.
2018-02-0633 min
This Commerce LifeComplexities of launching a new brand. Kenny talks about launching his new brand.This episode talks about concept to creation. Kenny and Phil get into distribution strategy, pricing, minimum order quantities, case quantities, and the perils of success and failure. They talk about things like expiry dates, how fast a brand needs to move, and how excited they get about doing new things like this.
2018-01-3031 min
This Commerce LifeSmall brands - You had a great idea...when is it time to call it quits?Phil and Kenny talk small business and knowing when to size up, and when to quit. They talk about two brands - one that's growing but too ambitious, and the other that's been working hard at it, but should probably choose another path.
Phil and Kenny are also looking for listeners to chime in. What do you want these two to talk about? Is there something you're working on?
2018-01-2312 min
This Commerce LifeWhole Foods return to Traditional Grocery, Explanation of Pay for PlayPhil and Kenny talk Whole Foods and their move to "pay for play." They talk about promotional costs and how "pay for play" affects indie brands. They also take apart all the different costs associated for listing products in traditional grocery, store operations, and planograms. Funny story about Phil's first experience calling on a buyer.
2018-01-1624 min
This Commerce LifeAmazon and WalmartPhil and Kenny talk Walmart and Amazon and holiday shopping and what bricks and mortar can do to keep sales from going online completely. They share a laugh about going from being "against" Walmart for most of their careers to now celebrating some of Walmart's successes.
2018-01-0922 min
This Commerce LifeRetail Apocalypse, Sears and the HipPhil and Kenny talk about retail apocalypse and what Sears employees bring to the marketplace. They also talk about the importance of meaningful relationships in commerce and even spend some time talking about the Hip.
2017-12-0815 min
This Commerce LifeSo...about us...This Commerce LifeOur first episode of This Commerce Life. Get to know Phil and Kenny and what we'll bring to your podcast life! Find out a little about us and what we can do to help your commerce life.
2017-12-0702 min