Shows
The Healthy EnterpriseBuilding Healthcare Brands: Storytelling Opportunities with Kerchanin AllenIn this episode, we interview Kerchanin Allen, a marketing expert with ten years of experience in the healthcare industry. Kerchanin discusses her journey from journalism to healthcare marketing, sharing insights on the unique challenges and opportunities in this dynamic field. She emphasizes the importance of strategic marketing, storytelling, and adapting to the evolving landscape of healthcare, including the use of AI.Chapters/Timestamps:00:00 - Introduction and Kerchanin Allen's Background 09:02 - Strategic Marketing and Storytelling 21:25 - Marketing to Diverse Audiences 31:54 - AI in Healthcare Marketing 40:09 - Sales and Marketing Alignment 47:04 - Advice for Healthcare Marketers and Final Thoughts ...2025-04-1646 min