Shows
Back on T-R-A-C-KJonathan Tasman: Scaling Eight Brands at Once Without Burning OutHow do you scale eight brands at once without burning out?On the very first episode of Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders), Kerry Guard sat down with Jonathan Tasman to talk about building repeatable systems that turn content into pipeline—across LinkedIn, podcasts, and YouTube. This episode is powered by MKG. We manage the details, so you may capture the market.
2025-10-1354 min
Back on T-R-A-C-KOlympic Mindset Meets Product Marketing with Rebekah BradfordRebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software space.On this episode, we dig into customer-led innovation that actually ships, running hackathons that influence the roadmap, and using AI to speed content without losing the human voice. She walks through how her team builds a single source of truth for positioning, tests messaging with existing customers first, and keeps macro vision and...
2025-10-0749 minBack on T-R-A-C-KValerie Zargarpur: Aligning Security & Engineering to Accelerate GrowthWhat does it take to launch a cybersecurity startup from stealth, cut through market noise, and bring security and engineering into true alignment? Valerie Zargarpur, VP of Marketing at Hopper Security, joins Kerry Guard to share how she’s helping redefine open-source risk management with clarity, humility, and bold storytelling.In this conversation, Valerie opens up about the balancing act of building brand momentum in stealth, why Hopper took an organic-first approach over traditional demand gen, and how her team turns highly technical research into messaging anyone can understand. She also highlights the culture that keeps Hopper’s en...
2025-09-2944 minBack on T-R-A-C-KKerry Guard: Transparently Transforms MKG into a No-Holds-Barred Digital PowerhouseUnpack honesty, transparent growth, and lessons learned while being human. Kerry Guard, our CEO and co-founder at MKG takes the guest seat in a safe space for transparent sharing about her leadership, dreams, and vision for MKG.We're diving into what makes our digital agency tick, from cybersecurity to B2B growth. Kerry's got some real insights on building a people-first culture and mastering SEO and digital ads. Whether you're a founder, a marketer, or just curious about the digital scene, there's plenty of practical advice here. It's a conversation worth tuning into.
2025-09-0245 minBack on T-R-A-C-KStephen Hedlund: From Debits to Dinner Parties - Finance Gets Loud at RilletFrom debits to dinner parties, Stephen Hedlund proves you can scale finance, keep your sanity, and still crack LinkedIn jokes that drive pipeline.Finance doesn’t have to be dry (and neither does this conversation with Stephen Hedlund, Head of Finance at Rillet, the AI-native ERP built to close the books in hours, not weeks. Stephen spills the secret sauce, if you will, on scaling a Series-A startup’s finance stack, the “zero-day close,” and why memes belong in month-end slides. If you’re a numbers nerd, or just trying to make financial reporting le...
2025-08-1239 minBack on T-R-A-C-KBuzzwords to Buy-in: Jeff Schaffzin on Authentic AI-Driven GTMForget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI.Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick.Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to position groundbreaking tech without falling into the "AI-washing" trap. Learn why empathy and authentic storytelling are your secret weapons for resonating with both technical buyers and executives.Forget random acts...
2025-08-0630 min
Back on T-R-A-C-KLaura Kenner: B2B Content Strategy with a Cybersecurity EdgeWhen the old GTM playbooks stopped working, she built her own.. This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets.Did you know that Laura Kenner didn’t start in tech? She didn’t even start in marketing! As she says, "this kind of happened like accident like many things often do." In this episode, Kerry Guard sits down with Laura to unpack how she went from medical office work to bec...
2025-07-2246 min
Back on T-R-A-C-KCarmen Harris: Crafting Authority-Driven Messaging“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. This one’s for marketers who care about impact, not just noise.This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the...
2025-07-0150 min
Back on T-R-A-C-KMargie Agin: Master Messaging Alignment for B2B Tech GrowthUnlock the secret sauce behind B2B tech growth.In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately.Powered by MKG Marketing. A digital marketing agency that's radically transparent.
(00:00) - Intro & W...
2025-06-1750 min
Back on T-R-A-C-KKrissy Camacho: Turning a $5K Test into a 10x Lead Surge with Startup WinsReady to borrow B2C secrets to supercharge your B2B funnel in under 30 days?Kerry Guard, host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC. With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage startups don’t need another hero campaign. They need scrappy, data-driven experiments. From her signature win-loss analysis framework to friction-removal tactics borrowed from consumer brands, she reveals how to turn messy cus...
2025-06-1038 min
Back on T-R-A-C-KAlexandra Mattiesen: Marketing with Heart, Mind, and Healthy LimitsWhat if your greatest marketing strength had nothing to do with tools, tactics, or timelines? Instead, everything to do with empathy?In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Alexandra Mattiesen, a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly, emotional intelligence. Alexandra shares her non-traditional path into marketing, her early obsession with branding (think: crayons and business cards at age six), and how her love for tech fuels her approach to complex industries like cybersecurity.But it’s not just about pr...
2025-06-0652 min
Back on T-R-A-C-KMatthew Kanaskie: Building Proposals, Pipelines & Team Camaraderie at SpeedWhat if sales, marketing, and product actually worked as one? Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales.Tea Time with Tech Marketing Leaders is powered by MKG Marketing; the digital marketing agency that helps cybersecurity and B2B SaaS brands get found, get leads, and close deals.
(00:00) - Welcome to Tea Time with Tech Marketing Leaders
(00:45) - Meet Matt Kanaskie: From...
2025-06-0449 min
Back on T-R-A-C-KAndrew Morton: Challenging the Buyer Journey Status QuoChampions aren’t who they used to be.Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means).He gets into the real talk around:What a CRO is actually responsible for nowWhy modern buying committees are so complex (and how to map them)How to spot, support, and activate your true internal championsThe convo digs into what makes or breaks buy-in, the weight of social proof, and why trust is your br...
2025-05-261h 00
Back on T-R-A-C-KBill Macaitis: Power of the Freemium ModelKerry Guard welcomes Bill Macaitis, a seasoned marketing leader with experience at some of the fastest-growing SaaS companies, to explore the evolution of go-to-market strategies. They break down the misconceptions surrounding GTM, the importance of integrating sales, marketing, and product teams, and how AI reshapes the landscape. Bill emphasizes the role of customer-centric metrics, such as Net Promoter Score (NPS) and time-to-value, in driving long-term success. The conversation also touches on the impact of PLG, the power of freemium models, and how companies can use content marketing to engage and educate their audience effectively. Tune in...
2025-05-1952 min
Back on T-R-A-C-KArpine Babloyan: Marketing Isn’t a Lead Machine. It’s a Clarity Engine.Host Kerry Guard interviews Arpine, VP of Global Demand Gen at ThreatConnect, about waterfall metrics, data-driven marketing, and sober networking at conventions. Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos). Connect with Arpine on LinkedIn: https://www.linkedin.com/in/arpine/ to dive into any of these topics discussed in this episode. This podcast is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow...
2025-05-1348 min
Back on T-R-A-C-KMark Bliss: Solving Sales + Marketing Alignment One Modern Team at a Time.On this episode of Tea Time with Tech Marketing Leaders, guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI. The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing your mind—or your budget.Mark shares hard-won lessons from his journey as a five-time GTM leader, including what most teams get wrong about attribution, why “Wake the Dead” campaigns are his go-to ABM move, and how to stop chasing perfect and st...
2025-05-0756 minBack on T-R-A-C-KAlina Timofeeva: Showcasing the power of perseverance and adaptabilityKerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alina Timofeeva who's a strategic advisor in technology and data. Story of what immigrating to the UK and becoming a recognized expert in her field. We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their employees in developing their own brands. Alina emphasizes the need for diversity in marketing and the role of storytelling in effective presentations - especially for those who are introverted. Connect with Alina on LinkedIn: https://www.li...
2025-04-2946 minBack on T-R-A-C-KMike Moreno: Marketing with Machines. A New Playbook for Visibility!How do you stand out in a world where AI writes the first draft (and sometimes the final say)? Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO), the power of fractional teams, and why human insight still beats automation.Connect with Mike on LinkedIn. Sponsored by MKG Marketing : SEO & digital ads for complex B2B brands.
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2025-04-2348 minBack on T-R-A-C-KAlex Boyd: Decoding Human Behavior for Marketing Success"How do you speak to your audience?"Exploring the intersection of creativity, marketing, and the challenges of authenticity in content creation.Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware, to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding human behaviour in marketing. They dive into the complexities of engagement on LinkedIn, the impact of algorithm changes on impressions, and the ongoing struggle between performance, authenticity in content creation. In this conversation...
2025-04-1753 minBack on T-R-A-C-KJoel Benge: Stop being the smartest person that brands don't understand"I call what I do message therapy."Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Part of digital marketing is what, friends? Great messaging. Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the significance of storytelling, and the need for a strong value proposition. Joel also highlights the challenges of aligning messaging with audience needs and the importance of collaboration across teams to create eff...
2025-04-0856 minBack on T-R-A-C-KBeatrice Gutknecht: f*ck rebranding. Instead, Craft Unique Identities that beg customers for more.What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding. Kerry Guard learns from Beatrice Gutknecht, founder of Badassery by B, about the importance of branding in driving business success. Beatrice shares her journey from adversity to empowerment, emphasizing that branding is not just about aesthetics but is a crucial fuel for business growth. They discuss the challenges of building connections, the need for a strong brand voice, and the...
2025-04-0256 minBack on T-R-A-C-KAnne Gotay: Importance of Attribution in Today's Marketing Landscape"Attribution models need to evolve to account for AI and dark funnel dynamics." -- Anne Gotay, Growth VP and Co-FounderKerry Guard, host of Tea Time with Tech Marketing Leaders dives into show guest, Anne Gotay, from her path from a BDR in cybersecurity to a marketing leader, challenges of marketing in the cybersecurity space, and the importance of attribution in understanding the buyer journey. Anne also shares her perspective & insights on navigating the dark funnel, the significance of building relationships with CISOs, and the need for a data-driven approach to marketing. Kerry...
2025-03-2551 minBack on T-R-A-C-KThereasa Roy: Understanding Customer Needs in MarketingEngaging with customers directly leads to better marketing outcomes. People are realizing they have problems faster.Thereasa Roy joins Tea Time host, Kerry Guard, to explore the evolving landscape of product marketing, emphasizing the importance of customer engagement and the challenges marketers face today. Thereasa shares her journey from sales to product marketing, highlighting the significance of understanding customer needs and the market. They discuss the impact of AI and changing buyer dynamics, stressing the need for marketers to adapt their strategies to meet the demands of informed consumers. In this conversation, the speakers d...
2025-03-2047 minBack on T-R-A-C-KJen VanAntwerp: Sober and Cyber - The Networking MovementIn this episode of Tea Time with Tech Marketing Leaders, Jen VanAntwerp shares her extensive experience in marketing across various industries, including cybersecurity. She discusses her journey from automotive to healthcare and finally to cybersecurity, highlighting the importance of community and knowledge sharing in the industry. Jen also introduces her nonprofit, Sober and Cyber, which aims to create inclusive networking events without the pressure to drink. She emphasizes the significance of thoughtful event planning, content strategy, and the need for a welcoming environment in professional settings.Watch Jen's sober networking movement unfold by co...
2025-03-1839 minBack on T-R-A-C-KSammi Norman: How Brands Can be More Human in Marketing"It's a dating game for brands and influencers."Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. Best practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the significance of measuring success through social proof. Sammy also explores how brands can reconnect with their audiences by showcasing their human side an...
2025-03-1145 minBack on T-R-A-C-KSarah Hartland: Stop Misusing Demand Gen and Start Standing Out"SEO has done us a disservice in the way we think about content."Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significance of creating valuable content that resonates with audiences and the role of thought leadership in driving d...
2025-02-2641 minBack on T-R-A-C-KAurora Starita: Does AI belong in technical content writing?Technical Content Writing is tough to navigate. Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community? Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-timeConnect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/Discover why many people recommend MKG Marketing to help them...
2025-02-2048 minBack on T-R-A-C-KJohn Connolly: Authenticity is #1 when building long lasting communitiesKerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth.Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/John digs deep into his personal story on Phoenix Fo...
2025-02-2048 minBack on T-R-A-C-KGeorge Kamide: Give Better Pitches and Tell Great Stories. Is this your GTM era?"You can't just show up to sell anymore."George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning m...
2025-02-2059 minBack on T-R-A-C-KTheresa Potratz: Treating The Job Hunt like Demand Marketing"Red flags matter."Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment.Conn...
2025-01-3043 minBack on T-R-A-C-KAileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messagingLet's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. She's back and we're diving into the importance of men...
2025-01-2949 minBack on T-R-A-C-KKelsey Purcell: Crucial Conversations for Creative Marketing LeadersKelsey, a Marketing Communications Director at Entro Security, spills the tea:- Her unconventional path to marketing (which started in high school)- Nailing brand position and standing out- Working with visual creative and neurotypical learners- Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. This episode is soooo good (pinky promise). Sharing some links with love: - Learn more about Entro security: https://entro.security- Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): htt...
2025-01-131h 03Back on T-R-A-C-KTaryn Talley: Playing the Long Event Marketing Game for Big RewardsIf you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to co...
2025-01-0348 minBack on T-R-A-C-KBronwen Hudson: Founder-led Growth and Highlights from 2024 CyberMarketing ConBronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often. Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/Connect with Bronwen on LinkedIn: https://www.linkedin.com/in/bronwenhudson/Pr...
2025-01-0253 minBack on T-R-A-C-KVladlena Mitskaniouk: Whatever it Takes to See Start-up SuccessSometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in making decisions on the fly, and wearing multiple hats to get products to market without a hitch. Connect with Vladlena on LinkedIn: https://www.linkedin.com/in/vladlenamitskaniouk/
2025-01-0256 minBack on T-R-A-C-KAnita Moorthy: Brand Building for budget-conscious start-upsKerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and helping you understand when to start charging customers for your new product. This episode is sponsored by Improvado. We've been using Improvado for several years and love how we can...
2024-12-2055 min
Back on T-R-A-C-KClark Barron: CyberMarketing Trifecta using Demand Gen Therapy.In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal dynamics, and setting realistic expectations to foster collaboration. This conversation offers valuable insights for building a more cohesive go-to-market strategy.RoninClark Barron on LinkedIn
2024-08-191h 08
Back on T-R-A-C-KHeidi Joy Tretheway: Building Trust in Complex Buyer JourneysIn this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely helpful marketing. Whether you're navigating startups or established brands, this conversation offers actionable insights to enhance your marketing strategy.Heidi Joy Tretheway on LinkedIn
2024-08-1959 min
Back on T-R-A-C-KAnri du Toit: Building Trust and Credibility Through Innovative Marketing StrategiesJoin Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships.IsoflowAnri du Toit on LinkedIn
2024-08-071h 00
Back on T-R-A-C-KNadia Milani: How Marketing Can Contribute To Achieving Business GoalsIn this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experience in SaaS and tech marketing, and gain insights into optimizing your marketing approach for success.FundThroughNadia Milani on LinkedIn
2024-08-051h 00
Back on T-R-A-C-KDavid Mundy: The Art of AI Content Creation in CybersecurityIn the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. DaseraDavid Mundy on LinkedInFull transcript on MKG Marketing
2024-04-021h 07
Back on T-R-A-C-KMastering Metrics with Dan Sanchez: Grow Your Digital ReachIn this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close ModeDan Sanchez on LinkedInFull transcript on MKG Marketing
2024-03-271h 04
Back on T-R-A-C-KEvan Patterson: Connecting Communities with Marketing LaughterIn today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world.Inclusive AgileEvan Patterson on LinkedInFull transcript on MKG Marketing
2024-03-211h 01
Back on T-R-A-C-KEric Martin: Stack Overflow VP - Trust and Transparency Achieve Business GoalsIn today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals.
2024-02-1255 min
Back on T-R-A-C-KMiad Moussawi: Optimizing Marketing Efforts & Lead Nurturing for Sales SuccessIn this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers. Sy...
2024-02-0651 min
Back on T-R-A-C-KMarketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain PointsIn this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. Kirkham IronTechKindsey Haynes on LinkedInFull transcript at MKG Marketing
2024-01-3049 min
Back on T-R-A-C-KElizabeth Hague: Rebranding to Team Building Strategies UnveiledIn today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies.They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. WildcatechoElizabeth Hague on LinkedInFull transcript at MKG Marketing
2024-01-261h 00
Tea Time With Tech Marketing Leaders#147: BRIDGER – The Bridge from Prospect to PurchaseTrevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world.
Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community.
Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the...
2023-11-131h 21Back on T-R-A-C-KTrevor van Woerden: Bridge from Prospect to PurchaseTrevor van Woerden, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need fo...
2023-11-131h 21Back on T-R-A-C-KLisa Hackbarth: Advanced Tools to Discover the Value of MeasurementLisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools. Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing l...
2023-11-091h 01
Tea Time With Tech Marketing Leaders#145: Mason Cosby on Gettin' Scrappy with ABMGetting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it.
Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every...
2023-11-0658 min
Back on T-R-A-C-KMason Cosby: Gettin' Scrappy with ABMGetting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it.Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every...
2023-11-0658 minBack on T-R-A-C-K#144: The Ungated Unknown – The Path to KnownLeads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers.But WHEN and HOW we is anyone's game.In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads.Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation...
2023-10-2549 minTea Time With Tech Marketing Leaders#144: The Ungated Unknown – The Path to KnownLeads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers.
But WHEN and HOW we is anyone's game.
In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads.
Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation...
2023-10-2549 min
Tea Time With Tech Marketing Leaders#143: Tirrah Switzer –Keep Your Competition CloseTirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it.
It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry.
We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they...
2023-10-1752 min
Back on T-R-A-C-K#143: Tirrah Switzer –Keep Your Competition CloseTirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it.
It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry.
We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they...
2023-10-1752 min
Back on T-R-A-C-K#142: Juan Mendoza –The Digital Marketing RennaissanceGiven the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back.Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and buil...
2023-10-101h 07
Tea Time With Tech Marketing Leaders#142: Juan Mendoza –The Digital Marketing RennaissanceGiven the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back.
Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and buil...
2023-10-101h 07
Back on T-R-A-C-KKathryn Strachan: AI Isn’t Replacing Great Copy. It’s Just Proofreading It!Kathryn Strachan, Founder & CEO at Copy House, a content agency specializing in B2B tech. She joins Tea Time with Tech Marketing Leaders to dish on how AI tools like ChatGPT are influencing the writing world; and why they’re still no match for expert human copywriters.In this refreshingly candid conversation, Kathryn and host Kerry Guard explore:Why niching down is actually a growth strategyHow AI might support operations, but not a creative toneThe overlooked power of investing in your own marketingWhat the future looks like for junior copywriters in an AI-assisted worldIf you...
2023-06-1439 min
Back on T-R-A-C-KEmily Mireault - Building Community From WithinEmily Mireault, Marketing at Nectar, joins to discuss how a community can deliver value for internal teams and bolster employee engagement. Creating culture through living your mission, vision, & values.
2023-05-2456 min
The ChangemakersHow to optimize your digital marketing strategy: Kerry Guard, MKG MarketingThis is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies.And what a buddy to get to know. Kerry Guard is CEO and founder of MKG Marketing, a digital marketing agency that works with cybersecurity, data management and other fast-scaling tech firms to drive impactful growth.So what are the most pressing digital marketing challenges that tech firms are grappling with now? And what should marketers be doing to s...
2023-05-0443 min
Back on T-R-A-C-K#105: Matt Hathaway on Build Trust With Simple, Clear MessagingIn this episode of season 13, Kerry Guard chats with Matt Hathaway, Chief Marketing & Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising.
2022-10-1739 min
Back on T-R-A-C-K#104: Rachel Ratchford on Why The Press Release is DeadIn this episode, Kerry Guard chats with Rachel Ratchford, Head of Marketing Communications at Cobalt.io. Rachel Ratchford shares about managing small, efficient teams across time zones.
2022-10-1742 min
Back on T-R-A-C-KXuan Liao: The SEO Strategy that took JOLT from $0 to BuyoutIn this episode, Kerry Guard chats with Xuan Liao, Chief Marketing Officer Americas at Roboyo. Xuan Liao shares about SEO thought leadership and building a foundation with search marketing at the core.
2022-10-1751 min
Back on T-R-A-C-KAnna Hrach on Contextualizing the Customer JourneyIn this episode of season 13, Kerry Guard chats with Anna Hrach, Senior Strategist at Convince and Convert. Anna Hrach shares how the industry has changed through the pandemic as well as how the mindset of the "Marketing Funnel" is antiquated and should be replaced with Customer Journeys.
2022-10-1751 min
Back on T-R-A-C-K#101: Patrick Garrity on Decisive LeadershipIn this episode, Kerry Guard chats with Patrick Garrity. Standing desk to standing desk, they dug into how to be decisive.
As marketing leaders trying to grow tech companies, you have to make 100 decisions a day, which can get overwhelming and daunting. Patrick somehow managed to find his way through that.
He shares how he's been able to do this daily while moving towards lofty goals and getting the magical thing about how Patrick does this is that he gets buy-in from key stakeholders every step of the way.
It's not just about mak...
2022-10-0445 min
Back on T-R-A-C-KBrianna Doe: Touchpoints, Trust & TikTok! Redefining Customer EngagementIn this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Brianna Doe, Senior Demand Generation Manager at Inventables. Brianna explains the importance of the customer experience and how you should pull your audience in and take them on a journey.Brianna Doe is a marketing leader with ten years of experience driving growth and revenue and building engagement communities. She's driven over a million and monthly revenue two times the email subscribers and grew social channels by 70% for one of her customers.This podcast is powered by MKG Marketing. Finally...
2022-10-0445 min
Back on T-R-A-C-K#99: Yoni Solomon gives you his Product Marketing Toolkit—From Research to RealityIn this episode of season 13, Kerry Guard chats with Yoni Solomon, VP of Product Marketing at Gympass. Yoni Solomon explains what product marketing is and how he uses his unique experience and perspective of product-led growth.
2022-10-0449 min
Back on T-R-A-C-KS12E01 - Luke Richardson - SEO In-HouseIt’s not everyday Kerry Guard run into someone who has built an entirely internal team dedicated to SEO. Content yes. Front end web development. Absolutely. But to then have internal SEO support driving the content and front end web development is unheard. Even Luke talks about the unusual position he’s found himself in and the payoff they’ve experienced because of it.
Luke Richardson is a web subject matter expert with 9 years of experience working in SEO and conversion rate optimization. In his current role, he leads a team of 5 and oversees SEO, web analytics, and we...
2022-07-1149 min
Back on T-R-A-C-KS12E02 - Siena Dixon - Gamification—Bring your product to lifeIn this episode Kerry Guard chats with Siena Dixon where they discuss the power of gamification and how to introduce your customers to your product in a fun creative experience. Whoever said B2B couldn’t be fun! We’re all people after all and how we experience consumer brands can be done with B2B. At least according to Siena.
Siena Dixon is Head of Strategy & Commercial at Zebrar. She is a relentlessly curious senior marketing executive focused on innovation where storytelling meets new and immersive technology. Exploring and refining technologies like AR, VR, AI and gamif...
2022-07-1156 min
Back on T-R-A-C-KS12E03 - Sekou White - Connecting with Marketing SkepticsIn this episode Kerry Guard connects with Sekou White where they discuss how to market to tough audiences, who are marketing skeptics. In his case the developer. Having been a developer Sekou understands his audience and that traditional advertising won’t work.
Sekou is a multifaceted marketing professional with 20 years of experience in technology, entertainment and media. He spent the first half of his career launching some of the biggest video games, mobile apps, and digital advertising products. More recently, he’s focused on building robust developer communities through advertising, PR and partnerships.
Here’s my con...
2022-07-1149 min
Back on T-R-A-C-KS12E04 - Aileen Casmano - Cybersecurity Marketers, Stop Using FUDIn this episode Kerry Guard chats with Aileen Casmano. In Cyber Security it’s very easy to use language that strikes fear in the hearts of buyers everywhere. But Aileen is committed to proving time and time again that you don’t need to scare your customers into buying your product. There’s a better way and she walks us through it.
Aileen Casmano is an experienced marketer in cybersecurity and technology. Her work experience and skillset spans across brand strategy, product marketing, communications, and creative strategy. Aileen is currently the Director of Marketing at Cyvatar, where she lea...
2022-07-1145 min
Back on T-R-A-C-KS12E05 - John Steinhert - Making a marketing careerIn this episode, Kerry Guard hangs out with John Steinhert where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines, but clear growth opportunities as well.
As TechTarget’s CMO, John Steinhert is responsible for positioning the company and messaging to their subscribers in ways that maximize understanding and energize action. He’s convinced that if they do this well, everyone benefits. At TechTarget, they’re committed to customer centricity and a win:win view of the world.
2022-07-111h 02
Back on T-R-A-C-KS12E06 - Matt Dynan - Building a categoryIn this conversation with Matt Dynan brings to life how he kicked off his marketing career.
After Matt shares his story, we dig into what it means to build a category.
Matt Dynan is the Digital Marketing Manager at Jellyfish.io. He is a B2B digital marketer with experience owning SEO and paid media programs at high-growth SaaS companies. He focuses on building consistent digital experiences across channels that enable brand awareness, prospect education, and customer acquisition.
2022-07-1141 min
Tea Time With Tech Marketing LeadersS11 E02 - Chris Spellman - Man on a cyber security missionWelcome back to season 11! In this episode Kerry Guard chats with Chris Spellman. Chris is the Senior Demand Generation Manager at Offensive Security. He is a marketing leader with over a decade of experience helping organizations grow. Dedicated to leading orgs in driving brand, demand, and revenue.
Chris and Kerry talk about what it means to be a mission driven organization. To have a real message about creating a real difference in the world, then backing it up through all your marketing efforts.
This episode was brought to you by MKG Marketing - our digital...
2022-04-0442 min
Back on T-R-A-C-KS11 E02 - Chris Spellman - Man on a cyber security missionWelcome back to season 11! In this episode Kerry Guard chats with Chris Spellman. Chris is the Senior Demand Generation Manager at Offensive Security. He is a marketing leader with over a decade of experience helping organizations grow. Dedicated to leading orgs in driving brand, demand, and revenue.
Chris and Kerry talk about what it means to be a mission driven organization. To have a real message about creating a real difference in the world, then backing it up through all your marketing efforts.
This episode was brought to you by MKG Marketing - our digital...
2022-04-0442 min
Tea Time With Tech Marketing LeadersS11 E03 - Kaya Adams & Alexandra McWethy - Build Your BDR Team NowIn this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alexandra work together at Watch Guard.
Kaya is a Director of Demand Generation and Marketing Operations at Watch Guard Technologies. She’s a passionate marketing leader with a proven track record of delivering innovative, data, and technology driven integrated campaigns in fast-paced, deadline-driven environments. She’s a creative problem solver with an analytics, detail-oriented approach, hungry to drive results.
Alexandra is also a Director of Demand Generation at WatchGuard Technologies. She’s focused on developing educational and engaging content that helps small...
2022-04-041h 00
Back on T-R-A-C-KS11 E03 - Kaya Adams & Alexandra McWethy - Build Your BDR Team NowIn this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alexandra work together at Watch Guard.
Kaya is a Director of Demand Generation and Marketing Operations at Watch Guard Technologies. She’s a passionate marketing leader with a proven track record of delivering innovative, data, and technology driven integrated campaigns in fast-paced, deadline-driven environments. She’s a creative problem solver with an analytics, detail-oriented approach, hungry to drive results.
Alexandra is also a Director of Demand Generation at WatchGuard Technologies. She’s focused on developing educational and engaging content that helps small...
2022-04-041h 00
Tea Time With Tech Marketing LeadersS11 E4 - Hana Jacover - The Community EffectIn this episode Kerry Guard chat with Hana Jacover where she gives me my first lesson in Web3. She’s so passionate about Web3 that she has actually left her previous company to be able to dedicate time into really digging into Web3 and becoming an expert.
Hana is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. She has a strong history of client loyalty and retention with marketing an...
2022-04-0448 min
Back on T-R-A-C-KHana Jacover - The Community EffectIn this episode Kerry Guard chat with Hana Jacover where she gives me my first lesson in Web3. She’s so passionate about Web3 that she has actually left her previous company to be able to dedicate time into really digging into Web3 and becoming an expert.Hana is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. She has a strong history of client loyalty and retention with marketing an...
2022-04-0448 min
Tea Time With Tech Marketing LeadersS11 E05 - Rob Neuman - Personalized Account Based MarketingIn this episode, Kerry Guard gets to hang out with Rob Neuman where we dig into his unique approach to Account Based Marketing. Unique in his ability to personalize his marketing based on what he knows of his audience which is a unique and niche. Not what we’re used to the cyber security and data side so it’s nice to hear of other approaches outside of these industries and maybe find opportunities to apply it. This conversation is especially special because we’re talking just a week or so after Russia invaded the Ukraine and we take a mome...
2022-04-0451 min
Back on T-R-A-C-KS11 E05 - Rob Neuman - Personalized Account Based MarketingIn this episode, Kerry Guard gets to hang out with Rob Neuman where we dig into his unique approach to Account Based Marketing. Unique in his ability to personalize his marketing based on what he knows of his audience which is a unique and niche. Not what we’re used to the cyber security and data side so it’s nice to hear of other approaches outside of these industries and maybe find opportunities to apply it. This conversation is especially special because we’re talking just a week or so after Russia invaded the Ukraine and we take a mome...
2022-04-0451 min
Tea Time With Tech Marketing LeadersS11 E06 - Jada Holst - Raising The Next Generation of MarketersIn this episode Jada Holst joins Kerry Guard to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry and it’s going to take all of us to fix it. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader.
Jada Holst is a marketing manager at an ISV focused on supporting higher ed, non-profit, and other similar industries succeed in their missions. Her background also includes cybersecurity and B2B start-up's with experience in demand, ch...
2022-04-0446 min
Back on T-R-A-C-KS11 E06 - Jada Holst - Raising The Next Generation of MarketersIn this episode Jada Holst joins Kerry Guard to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry and it’s going to take all of us to fix it. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader.
Jada Holst is a marketing manager at an ISV focused on supporting higher ed, non-profit, and other similar industries succeed in their missions. Her background also includes cybersecurity and B2B start-up's with experience in demand, ch...
2022-04-0446 min
Tea Time With Tech Marketing LeadersS11 E07 - Naz Ekim - PR Done RightOn this episode Naz Ekim joins Kerry Guard to discuss PR and what great PR looks like when it comes to finding your partners. She’s so candid which makes for a real honest conversation, which given the current state of events we all need a good dose of honesty especially when it comes to cyber security.
Speaking of cyber security, Naz is an award-winning communication strategist and the Director of Global Marketing Communications at Keeper Security. She comes equipped with more than a decade of experience in orchestrating integrated communications campaigns for a diverse number of te...
2022-04-0446 min
Back on T-R-A-C-KS11 E07 - Naz Ekim - PR Done RightOn this episode Naz Ekim joins Kerry Guard to discuss PR and what great PR looks like when it comes to finding your partners. She’s so candid which makes for a real honest conversation, which given the current state of events we all need a good dose of honesty especially when it comes to cyber security.
Speaking of cyber security, Naz is an award-winning communication strategist and the Director of Global Marketing Communications at Keeper Security. She comes equipped with more than a decade of experience in orchestrating integrated communications campaigns for a diverse number of te...
2022-04-0446 min
Tea Time With Tech Marketing LeadersS11 E08 - Jim Mitchell - Pitfalls of fast fundingIn this final episode of season 11, Jim Mitchell joins to discuss the pitfalls of receiving too much funding as a startup. This conversation with Jim is an eye opener. Jim has been at a few security startups over the last 5 - 10 years and he has seen somethings. Especially as it pertains to rapid growth and the pitfalls, more like craters as he describes them, of what can happen if you grow to quickly.
Jim is a complete marketing professional with years of experience to get the job done: content management, brand management, end to end project management...
2022-04-0451 min
Back on T-R-A-C-KS11 E08 - Jim Mitchell - Pitfalls of fast fundingIn this final episode of season 11, Jim Mitchell joins to discuss the pitfalls of receiving too much funding as a startup. This conversation with Jim is an eye opener. Jim has been at a few security startups over the last 5 - 10 years and he has seen somethings. Especially as it pertains to rapid growth and the pitfalls, more like craters as he describes them, of what can happen if you grow to quickly.
Jim is a complete marketing professional with years of experience to get the job done: content management, brand management, end to end project management...
2022-04-0451 min
Tea Time With Tech Marketing Leaders#80: Peter Zaballos - Heart Centered LeadershipOn this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic Brand. This is actually perfect timing in following Amber’s episode, because Peter is a prime example of what it means to be living the life he wants and to have a company support it.
Before we met Peter, he sent Kerry an email with something called his User Manual. We, here at MKG marketing, just started looking into this when Kerry very first met Peter and to see one in action was so cool. It really set the stage for who...
2022-01-1056 min
Back on T-R-A-C-K#80: Peter Zaballos - Heart Centered LeadershipOn this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic Brand. This is actually perfect timing in following Amber’s episode, because Peter is a prime example of what it means to be living the life he wants and to have a company support it.
Before we met Peter, he sent Kerry an email with something called his User Manual. We, here at MKG marketing, just started looking into this when Kerry very first met Peter and to see one in action was so cool. It really set the stage for who...
2022-01-1056 min
Back on T-R-A-C-K#79: Lavanya Ganesh - The Human ExperienceOn this episode Kerry Guard chats with Lavanya Ganesh… Lavanya is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya was kind enough to take time out of her trip to New York city to chat with Kerry which worked out perfectly, because they were talking about the customer experience and Lavanya could share first hand real examples of brand experiences - the good, the bad, and the ugly - and in no better place. As B2B marketers, like Lavanya, we are taking more cues from consumer brands on how to build better customer exp...
2022-01-1051 min
Back on T-R-A-C-K#77: Lisa McDermott - ContentOn this episode Kerry Guard chats with Lisa McDermott, VP of Marketing at Acqueon. When Lisa and Kerry talked, Lisa was working at CoreDial, which is interesting because it’s a business that relies solely on partners. Marrying the business model with Lisa’s view of marketing and content makes for a new and exciting conversation we haven’t had before.
Take a listen.
As an FYI -
Lisa is now the VP of Marketing at Acqueon. She just started in January and is already looking for some great people to add to her tea...
2022-01-1044 min
Back on T-R-A-C-K#76: Steven Shapiro - Generate Demand, A Pipeline MachineIn this episode Kerry Guard chats with Steven Shapiro, who has been a marketing leader at companies such as Qualys, Informatica, Weaveworks and more. At each company he has set the stage for how to build Generate Demand. Given his track record Kerry asked him to walk through his secrets of where he starts and then builds upon it to create a pipeline generation machine.
Demand Generation is the new Lead Generation. If you haven’t thought about your demand generation efforts, you could find yourself playing catch up in 2022 and Steven talks through exactly where to st...
2022-01-101h 01
Back on T-R-A-C-K#69: Delitha Morrow Coles - Marketing to your employeesIn this episode, Kerry Guard had the pleasure of speaking with Delitha Morrow Coles. Delitha and Kerry connected over LinkedIn and after one 20 minute conversation with her, Kerry knew this was going to be a special episode.
Delitha is the Global Corporate Communications Leader at NCR corporation in Atlanta. She is an award-winning, results driven leader who develops strategic communication programs that engage, education, and inspire employees and build company brand and reputation. She has extensive B2B experience with large, global brands, and is passionate about employee engagement.
Season 9: Spotify Playlist
2021-10-0443 min
Back on T-R-A-C-K#71: Jeanne Hopkins - Making Existing Customers a PersonaOn this episode Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at Happy Nest.
Jeanne was an interesting conversation because it’s not everyday Kerry gets the opportunity to speak with Chief Revenue Officers! It was fascinating seeing marketing through her lens. We dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you’re just getting going a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell existing customers isn’t always on the ra...
2021-10-0449 min
Back on T-R-A-C-K#72: Chris Ott - Scale your business by telling your brand storyOn this episode Kerry Guard chats with Chris Ott, CEO of Creative Blue. Chris and I were introduced through mutual connections. He first met my business partner, Mike Krass then Mike had the genius idea to see if Chris wanted to join us on Tea Time so here we are!
Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a big believer in story and has a very direct approach on how brand can tell th...
2021-10-0442 min
Back on T-R-A-C-K#73: Marguerite Yeo - Corporate vs Product MarketingFirst up, we have Marguerite Yeo. This is a special conversation to me as Marguerite and MKG Marketing have a long standing relationship having worked together since Marguerite’s days at VMware back in 2014. Marguerite is now at Nutanix and has been for three months. Congratulations Marguerite! I hope all is going well.
In our conversation, Marguerite and Kerry Guard dissected what it means to work on corporate marketing verse product marketing and the pros and cons of both and why Marguerite’s heart lives with Demand Generation.
Season 9: Spotify Playlist
2021-10-0443 min