Shows
The Next 100 Days Podcast#474 - Ben Johnson - Flexible TechnologyBen Johnson leads Particle41, which exists to strengthen your team with flexible technology. That manifests as a team of our own that is uniquely able to exceed expectations during every step of a project. In a marketplace flooded with partners who over-promise and under-deliver, Particle41 is doing things differently.Summary of the PodcastParticipant introductions and background Graham, Kevin, and Benjamin introduce themselves. Benjamin shares his background as a serial entrepreneur and founder of several tech companies, including his current venture Particle 41 which provides CTO consulting, software development, and other tech services....2025-05-0942 minThe Next 100 Days Podcast#472 - Betsy Kent - Ideal Customer ProfileBetsy Kent is a world expert on the formation of the Ideal Customer Profile. Since 2018, Be Visible has paved the way in identifying the perfect audience for businesses. Now with MeclabsAI, Betsy is creating Simulators for ICPs and that is transformational. Empower your business with smarter, faster, and more effective marketing driven by AI Agents and Customer Simulators.Summary of the PodcastIntroductions and Podcast OverviewKevin and Graham introduce the podcast and welcome their guest, Betsy Kent, an expert in the creation of an Ideal Customer Profile (ICP). They provide background on h...2025-04-2542 minThe Next 100 Days Podcast#470 Nile Frater - AI & SEONile Frater is the Founder of Masse, an innovative an AI & SEO agency that specialises in high-scale content campaigns for cutting-edge tech companies. In just 12 months, Masse has grown from $0 to over $1.5 million in ARR, leveraging a unique human-AI hybrid approach to SEO.Originally from Glasgow, Scotland, Nile now resides in Andorra and continues to be at the forefront of SEO and AI, helping startups scale quickly and efficiently.Summary of the PodcastIntroductions and AI in the meetingGraham and Kevin kick off the meeting, noting that there are more...2025-04-1145 minThe Next 100 Days Podcast#469 - Dr Joan Palmiter Bajorek - Your AI RoadmapJoan focuses on Voice Tech, but her work is a dual fusion of technical innovation and systemic change.Summary of the PodcastCasual conversation and introductionsThe meeting begins with casual conversation between the three participants - Kevin, Graham, and Joan. They joke about mispronouncing each other's names and discuss Graham's podcast attire. Kevin and Graham welcome Joan to the podcast.Discussing AI bias and inclusivityGraham asks Joan about her work highlighting biases in speech recognition systems, and how organizations can address these issues. Joan explains how datasets...2025-04-0458 minThe Next 100 Days Podcast#468 - Laurier Mandin - Launching ProductsLaurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.Summary of the PodcastIntroductions and casual conversationThe meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.2025-03-2853 minThe Next 100 Days Podcast#466 - Pankaj Singh - Ascendency ActionPankaj Singh, also known as "Sing", has created a framework called the Ascendency Action System. It's designed to help leaders unlock their full potential. Pankaj was an insightful and engaging guest on The Next 100 Days podcast and shared insights across leadership, personal development and workplace culture.Summary of the PodcastIntroductions and backgroundPankaj Singh, Kevin Appleby, and Graham Arrowsmith introduce themselves and discuss Pankaj's background, including growing up in India and now living in Jacksonville, Florida. They also discuss Pankaj's work as a business and management coach focused on mindfulness and leadership.2025-03-1450 minThe Next 100 Days Podcast#463 - Stevie Ward - Truth SpeakerIf you visit Stevie Ward's website, its current headline is Captain, Winner, Truth Speaker.Stevie is a former professional rugby player and part of the golden generation at the Leeds Rhinos, one of the most successful teams in Super League history. He became the youngest grand final winner ever, winning two more Grand Finals and 2 Challenge Cups, and was named captain at just 26.Amongst the highs, Stevie endured ten operations and several mental health struggles. This adversity inspired Stevie to launch Mantality in 2016 to promote mental health for men through counselling, life-coaching services, and a...2025-02-2138 minThe Next 100 Days Podcast#457 - Kevin Appleby & Graham Arrowsmith - 2025 PlansEmbracing AI and automation in 2025Kevin discusses his plans to implement a new productivity system called "Pillars, Pipelines, and Vaults" (PPV)He discovered PPV from a YouTuber named August Bradley.The system aims to help him better manage his planning, to-do lists, contacts, and knowledge base.Graham shares his excitement about the potential of AI and automation to transform businesses and industries in 2025.Balancing work and personal prioritiesKevin and Graham discuss the importance of balancing work and personal priorities as they get older.They agree that they don't want to fall behind on technology...2025-01-1035 minThe Next 100 Days Podcast#456 Confidence is Overrated with Susana Serrano DaveyConfidence is overrated, so says returning guest Susana Serrano Davey. This lovely Spanish lady has written a book entitle Confidence is Overrated which comes out March 2025.Summary of PodcastIntroductions and book announcementGraham and Kevin welcome back returning guest Susana Serrano-Davey, who has written a new book called "Confidence is Overrated" that will be released in March.Susana explains that the book challenges the traditional view of confidence and explores how to feel more at ease with oneself even without constant self-confidence.Defining confidence and imposter syndromeSusana delves deeper...2024-12-2044 minThe Next 100 Days Podcast#443 – Kate Barlow – Master SEOBeing a Master SEO
Kate Barlow is a Master SEO. She has had a career spanning 25+ years in digital marketing. Kate is currently the Head of Digital at The CFO Centre.
Summary of the Podcast
Introductions and Banter
The meeting begins with casual conversation and introductions among the three participants.
They discuss topics like punctuality, exercise routines, and the global nature of their work.
Kate's Background and Role
Kate Barlow introduces herself, explaining that she is the Head of Digital at the CFO Centre.
CFO Centre is a global network that places fractional CFOs with businesses.
She discusses the multilingual...2024-09-2049 minThe Next 100 Days Podcast#441 – Graham Arrowsmith & Kevin Appleby – New PodcastsNew Podcasts
New podcasts feature in this week's episode of The Next 100 Days Podcast. Graham is about to start 42ai, Kevin is about to start The Great Model Train Show.
Summary of the Podcast
Key Takeaways
Graham is launching "42 AI" podcast about MeclabsAI with co-host Anna Kapil, focusing on UK and India markets.
Kevin is starting "The Great Model Train Show" podcast about model railways, targeting an UK audience initially.
Both emphasise the importance of identifying target audience, valuable content, and distribution strategies.
Podcasting seen as a way to build influence and potentially monetise expertise in semi-retirement.
New Podcast Ventures
...2024-09-0655 minThe Next 100 Days Podcast#436 – Jeremy Boerger – Information Technology Asset ManagementInformation Technology Asset Management
Information Technology Asset Management is the practice dedicated to saving money on outdated or duplicate software licenses. You might have a saving of 30% buried in your company. Who can dig out that saving? Our guest Jeremy Boerger.
Summary of the Podcast
Introductions and small talk
The participants, Jeremy Boerger, Kevin Appleby, and Graham Arrowsmith, engage in some initial small talk about locations, conferences, and sports teams.
They establish that Jeremy is an expert in IT asset management based in Cincinnati, Ohio.
The value of Information technology asset management
Jeremy explains that his specialty is hardware and...2024-08-0244 minThe Next 100 Days Podcast#435 – Davide Sola – Strategy in ActionStrategy in Action
Davide Sola is Co-founder of Strategy in Action. He is a Professor at ESCP Business School and a listing professor at other leading business schools. He has more than 20 years of experience in strategy consulting at McKinsey and 3H Partners. Davide has written lots of articles, policy papers and his book "How to Think Strategically" can be purchased on Amazon. Now, married with 3 kids, living in London, he hails from Turin.
Summary of the Podcast
Introductions
Graham and Kevin introduce Davide Sola, a professor at the ESCP business school in London.
Davide provides background on his career.
...2024-07-2648 minThe Next 100 Days Podcast#434 – Kirk Dobie – Fractional Sales ConsultancyFractional Sales Consultancy
If you run a small to medium sized business then a Fractional Sales Consultancy may be just the thing you need to boost sales. Kirk Dobie joins the podcast and does an excellent job of explaining this resource option. He covers sales processes, coaching that improves team performance, strategy and of course fractional sales support.
Your business may need, but isn't ready to hire an experienced Sales Director, but with Kirk's flexible commercial model, he will support you by providing our fractional support services to optimise your investment and results.
Summary of the Podcast
Explaining the model
...2024-07-1946 minThe Next 100 Days Podcast#431 – Jenny Moseley – The Wellington TrustThe Wellington Trust
Jenny Moseley is the Trustee responsible for marketing at The Wellington Trust. She joins Kevin and Graham on this podcast to publicise the 90th Anniversary of The Wellington. Graham got to know Jenny many years back, usually at the bar of a Direct Marketing Association thing with her dear late friend Rosemary Smith, a previous guest. Now, after a stellar career, including years as The Direct Marketing Association's Chair, she has joined a passionate group of people who wish to preserve the future of this magnificent ship.
Summary of the Podcast
Introduction to Jenny Moseley
Graham introduces J...2024-06-2849 minThe Next 100 Days Podcast#428 – Stuart Bell – 90 Minute Books90 Minute Books
Stuart's marketing and operational experience helped take 90-Minute Books from idea to an organisation that has helped over 800 business owners and entrepreneurs create their greatest lead generation tool. And in this episode of The Next 100 Days, he unpicks how everything works and why you should consider writing your own 90 Minute Book.
Stuart and Graham are both MeclabsAI Guild members. What is even more exciting is Stuart's partner in 90 Minute Books is the one and only Dean Jackson, a world renowned marketing expert. Come across a landing page? Or the 9-word email? Yep, Dean was the inspiration for both.
...2024-06-0747 minThe Next 100 Days Podcast#425 – Kevin Appleby & Graham Arrowsmith – AIThe AI Update
Current statistics show that around 48% of entrepreneurs, businesses and experts are using AI in their work flows now. Kevin and Graham share their own involvement and speculate on the future uses of AI in their own businesses.
Summary of the Podcast
Introductions and Podcast Overview
Kevin and Graham discussed the hype around AI and how it's changing their work.
Both co-hosts are now in their 60s, so how are they faring exploring new tools to boost their skills and businesses?
AI tools for research and writing
Kevin shared how he uses Poe to boost research and writing.
...2024-05-1749 minThe Next 100 Days Podcast#424 – Elle Wilson – Beauty EntrepreneurBeauty Entrepreneur
Another podcast and another Australian entrepreneur, this time, it's all about beauty! Now Kevin probably could do with some work - you cannot improve perfection for Graham. Elle came across Graham via MeclabsAI Guild, a new place where you can discover solutions to just about every marketing challenge you face. The whole thing is built on Flint McGlaughlin's 10,000-plus Marketing Experiments that are the empirical underpinning of the new AI product. Elle's a big part of the Guild.
Summary of the Podcast
Graham introduces Elle, an Australian beauty entrepreneur and mentor.
The plan was to discuss her career...2024-05-1046 minThe Next 100 Days Podcast#420 – David Oates – YavicaYavica
Yavica provides visionary real estate companies with a platform to innovate the industry. This week's guest is David Oates, who is now Chief Revenue Officer of Yavica. He has a particular passion for the Commercial Real Estate market. David is focused on helping propetech companies achieve their goals and create sustainable growth.
Summary of the Podcast
Introductions
David joins the podcast to discuss Yavica's commercial real estate software.
He explains the industry challenges with legacy systems as Graham and Kevin question him.
Commercial real estate software systems
David outlines the real estate lifecycle and how property management systems help...2024-04-1252 minThe Next 100 Days Podcast#407 Kevin Appleby & Graham Arrowsmith – 2024 Preview2024 Preview
In a hard hitting, opinion rich episode, Kevin and Graham present this 2024 Preview. What do you think will impact 2024? Some big things are happening in the US and here in the UK.
Summary of the Podcast
Introduction
Graham and Kevin catch up after some time, expressing care for each other's wellbeing and families while acknowledging current health issues. Both Kevin and Graham have been suffering from a long running cold. But, was it Covid Mark 2?
Discussion of 2024 predictions and politics
Graham outlines political and social issues that could impact 2024 like US elections.
Kevin stressed the weaponisation of legal systems...2024-01-1256 minThe Next 100 Days Podcast#405 Tanyo Gochev – Email MarketingEmail Marketing
Email marketing agency owner Tanyo Gochev is this week's guest on The Next 100 Days Podcast. Tanyo lives in Sofia, Bulgaria.
Summary of the Podcast
A New Agency
Kevin, Graham, and Tanyo discussed Tanyo's new email marketing agency.
The agency helps financial companies improve their engagement and sales through email marketing.
Tanyo currently has one client and plans to scale up and expand his client base.
Custom GPTs For Better Email Performance
Tanyo uses AI, specifically Chat GPT, to gather information and insights for content creation.
He explained the process of creating custom GPTs.
By combining the generated text...2023-12-2245 minThe Next 100 Days Podcast#403 Pets Rock with James MatthewsonPets Rock
James Mathewson is redefining the fine art market by offering limited edition Pets Rock characters with NFTs.He is this week's guest on The Next 100 Days Podcast.
Summary of the Podcast
Jersey Resident
Graham, James, and Kevin discussed various topics including the population of Jersey, its attractive tax regime, and the promotion of the island as a great place for business.
Pets Rock - The Investment
James also explained that Pets Rock is a collection of iconic characters parodied as cats, dogs, and guinea pigs, and discussed the concept of NFTs.
James explained that NFTs are digital representations...2023-12-0849 minThe Next 100 Days Podcast#402 Writefully with Neil ShethWritefully
Neil Sheth is the founder and CEO of Writefully and is this week's guest on The Next 100 Days Podcast. His business helps thought leaders with well-constructed words that make their content and strategy pop.
Summary of the Podcast
Background
Neil discussed his struggles with launching a business and the challenges of finding a marketing agency that understood his specific needs.
Eventually Neil built his own marketing skills and launched an SEO agency.
Later this evolved into Writefully, a company focused on helping businesses with positioning, messaging, and crafting a though-leadership voice.
Thought Leadership
Graham, Neil, and Kevin discussed the...2023-12-0149 minThe Next 100 Days Podcast#401 – Church of Scotland and Business with Rev Donald McCorkindaleChurch of Scotland
The Reverend Donald McCorkindale is Minister of Ardour and Kingairloch, linked with Morvern, linked with Strontian and Presbytery Clerk in Lochaber, all within the Church of Scotland. Kevin and Graham really liked Reverend Donald. He was willing to engage even in a thought-provoking conversation. You might not agree with the variety of views expressed, but do listen, as it is rare that the clergy get involved in business podcasts. A first for The Next 100 Days, a first that's taken about eight years!
Summary of Podcast
Glasgow
Graham, Kevin, and Rev Donald had a conversation about their upcoming p...2023-11-2454 minThe Next 100 Days Podcast#400 – Jason Van Orden – Strategy for Coaches & ConsultantsStrategy for Coaches
Jason Van Orden provides strategy for coaches and consultants. He is also the reason why Kevin Appleby and Graham Arrowsmith decided to start The Next 100 Days Podcast. He is our very special guest for the 400th episode of The Next 100 Days Podcast.
Summary of Podcast
What Jason is Doing Now
Jason's current focus is to provide strategy to coaches and consultants.
This helps them unlock their next level of income and impact by shifting their business models and creating one-to-many offers.
Narrow Your Audience
Jason and Graham discuss the importance of narrowing down their ideal client base.
...2023-11-1755 minThe Next 100 Days Podcast#398 Compelling Sales Conversations with Anja Rogan PircCompelling Sales Conversations
Anja Rogan Pirc rejoins The Next 100 Days Podcast to continue the conversation about compelling sales conversations that we had on her first appearance.
Podcast Summary - Compelling Sales Conversations
The Essence of Compelling Sales Conversations
Anja, Kevin, and Graham had a conversation about Anja's approach to helping people find solutions to their problems.
She explained how it is important to genuinely serve and assist others rather than forcefully convince them.
A Changing World of Compelling Sales Conversations
Graham, Anja, and Kevin discussed the importance of personal, authentic sales conversations in a world where consumers have more information a...2023-11-0351 minThe Next 100 Days Podcast#397 Hire Better People Faster with Ryan EnglinHire Better People
Ryan Englin joins Kevin Appleby and Graham Arrowsmith to discuss how to hire better people. His business is Corematters, and he hails from Nashville.
Summary of the Podcast
Background to Hire Better People Faster
Kevin, Ryan, and Graham talked about Ryan's book and his process for helping entrepreneurs recruit people into their businesses.
They also discussed the pronunciation of Ryan's surname and had a friendly banter throughout the conversation.
Ryan, Graham, and Kevin discussed how Ryan's business, Core Matters, helps struggling entrepreneurs and teams attract and hire great people by applying marketing strategies to the recruitment process.
...2023-10-2750 minThe Next 100 Days Podcast#396 Creating Careers with Carolyn Parry of Career AlchemyCreating Careers
Carolyn Parry is the head honcho at Career Alchemy; they are focused on creating careers. Her site's headline is 'Help to Escape a Job You Hate and Create a Career You Love'. Tune into this week's podcast to learn how she does it.
Summary of Podcast
Background to the Podcast
Kevin looks like he's arranged another corporate escape story with guest Carolyn Parry.
Graham, Carolyn, and Kevin discussed career coaching and the challenges faced by both students and experienced professionals.
They highlighted the importance of understanding oneself.
The key is to find a career that aligns with one's...2023-10-2047 minThe Next 100 Days Podcast#395 Software Development in Ukraine with Marian SeliuchenkoSoftware Development
Marian Seliuchenko specialises in providing cutting-edge software development. His company is based in Kviv, Ukraine and he is this week's guest on The Next 100 Days Podcast.
Summary of Podcast
Unillence
Kevin, Graham, and Marian discussed the start of Marian's software consulting business, Unillence.
Unillence is a team of engineers to help businesses with software development.
Despite the war in Ukraine, Marian and his team decided to continue and develop the business as they believed it could contribute to the country's economy.
Software Development Company
Graham, Marian, and Kevin discussed the challenges and focus of Marian's software development company.
...2023-10-1348 minThe Next 100 Days Podcast#394 Goalkeeping and Business with Daniel OkuniewskiGoalkeeping
Daniel Okuniewski is a goalkeeping coach. He chatted with Kevin Appleby on LinkedIn and was invited to appear on The Next 100 Days Podcast. So, did he save the day in his first-ever podcast, or was the team knocked out?
Summary of Podcast
Daniel's Background
Daniel was the goalkeeping coach for Queens Park Rangers.
He is Polish and has worked in Lithuania.
Daniel left his role with QPR to pursue a full-time career in business.
Off-Pitch Influence
We discussed off-pitch preparation and organisation in football, connecting the club's strategy with on-pitch performance.
The significance of talent development was discussed along...2023-10-0649 minThe Next 100 Days Podcast#387 5 Star Customer Service with Debbie Homer-DavisHow do You Deliver 5 Star Customer Service?
Debbie Homer-Davis is the Managing Director of BabyLady and hails from Canterbury, Kent. Kevin and Graham really learned a lot about customer service. Debbie has spent 32 years honing her skills. Perhaps her finest achievement is her team. She really cares deeply about them and they in turn deliver for BabyLady clients.
Summary of Podcast
Graham, Kevin, and Debbie discussed Debbie's journey of starting her own business after facing redundancy in the payroll and finance industry.
They also talked about Debbie's background in running a business in Kent and her passion for entrepreneurship.
The...2023-08-1847 minThe Next 100 Days Podcast#386 High Ticket Marketing with Austin WeatherheadHigh Ticket Marketing
Austin Weatherhead helps businesses with high ticket marketing. His firm is Zunesty.com. Incredibly, he's 23 years old. And he's this week's guest on The Next 100 Days Podcast.
Podcast Summary
Austin, Graham, and Kevin had a conversation about high ticket sales and Austin's business, Zunesty.
Discussed were the:
ideal audience for Zunesty,
importance of lifetime value in high ticket offers,
strategy of continuous email marketing with a focus on asking for the sale.
The importance of Direct Mail to HNW Investors
In the conversation, Austin, Graham, and Kevin discussed:
the importance of direct mail and physical newsletters in...2023-08-1148 minThe Next 100 Days Podcast#385 Creativity with Carol Elizabeth MarshallCreativity
Creativity is the subject of this week's podcast. We had a very interesting conversation with Lizzie Marshall, a poet and artist.
Graham and Kevin Meet for the 5th Time!
Summary of Podcast
Lizzie, Kevin, and Graham had a conversation where Lizzie shared her background and experiences, including being a twin and the challenges she faced.
She discussed how her artistic abilities and writing poetry helped her cope with difficult situations and maintain her sanity.
Graham, Kevin, and Lizzie discussed the importance of creativity and how it can be a healing and transformative practice.
They shared personal experiences and encouraged o...2023-08-0458 minThe Next 100 Days Podcast#384 Copywriting & Live Launches with Gio MarcusCopywriting & Live Launches
Live Launches are like catnip to Gio Marcus. We thought it would be fun for Gio to geek out on Live Launches on her return visit to The Next 100 Days Podcast. The previous podcast was: Episode 289 - crikey it's been 2 years!
Podcast Summary
Graham, Kevin, and Gio discussed the concept of live launches and how they can be used to generate excitement and interaction with an audience.
They also touched on the possibility of turning a live launch into an evergreen model for continued promotion.
Gio, Graham, and Kevin discussed various topics including driving traffic to a...2023-07-281h 00The Next 100 Days Podcast#383 – Carole Asselin – Digital ScrapbookingDigital Scrapbooking
If you understand how to use PaintShop Pro, and you love digital scrapbooking, then you are almost certain to know the name Carole Asselin. She's the queen of digital scrapbooking when it comes to PaintShop Pro. Carole is our guest on The Next 100 Days Podcast.
Carole and Kevin have known each other longer than Graham and Kevin. They met, like we did, in the Facebook group associated with Internet Business Mastery. Kevin sometimes moves at a slow pace, so go figure why it took him this long to ask Carole to be a guest!
Podcast Summary
Graham congratulated...2023-07-211h 16The Next 100 Days Podcast#381 Graham Arrowsmith – Creating a SummitCreating a Summit
Aș a co-host of The Next 100 Days Podcast, it would be understandable to think he did nothing else, but quietly he's been creating a summit called The 2023 Alternative Investment Summit. Kevin Appleby had kept tabs on Graham's activities and thought it might be a good idea to share some of the learnings Graham has garnered through the process of creating a summit.
Podcast Summary
Kevin and Graham discussed the process of setting up a summit and the importance of providing value to the audience.
Graham shared his experience of attending the Funnel Hacking Live conference in Orlando i...2023-07-0753 minThe Next 100 Days Podcast#380 Graphic Design in Ukraine with Anastasiia StandretGraphic Design
Graphic design is Ana's occupation. From personal experience, she has created some excellent work, in an empathetic, driven and humble way. She seeks to deliver exactly what you are seeking. But, most of all, Anastasiia does her work in war torn Ukraine. Her podcast with Kevin Appleby and Graham Arrowsmith contains some inspirational messages. If you are seeking a good designer, then call her. If you are seeking a touch of inspiration to help you cope with stuff going on around you, listen to this podcast today!
Podcast Highlights
Anastasiia designed graphics for Graham's The 2023 Alternative Investment Summit...2023-06-3037 minThe Next 100 Days Podcast#378 Confronting Mental Health with Tony SmithMental Health
Tony Smith shared a number of emotional posts describing a mental health challenge he faced. Kevin Appleby noticed the posts, got in touch and invited him, as a long term friend of the show, to join The Next 100 Days, so we could hear him out.
Tony Smith
Tony, a former police officer and crisis negotiator, shared his personal experience with depression and the benefits of medication in restoring the chemical imbalance in the brain. The group discussed the importance of mental health and Tony's transition into the field.
Dealing With Mental Health
Tony, Kevin, and Graham discussed their...2023-06-1648 minThe Next 100 Days Podcast#377 – The 100 Days Plan – Kevin Appleby & Graham ArrowsmithThe 100 Days Plan
The 100 Days Plan is the subject of this week's podcast. Kevin Appleby thought it was high time that we went back to basics and discussed how listeners can get stuff done in the next 100 days. So, how do you plan the next 100 days?
REVEALED - Kevin's Fake Background
A Summary - The 100 Days Plan
Graham and Kevin discussed the concept of "the next 100 days".
Especially, how it can be applied to various situations, such as starting a new job or tackling a problem.
They emphasised the importance of planning and finding quick wins within the first 30 days...2023-06-0945 minThe Next 100 Days Podcast#376 Aspiring Writer Coach with Eleanor BaggaleyAspiring Writer Coach
Eleanor Baggaley is an aspiring writer coach. She is a book coach for writers who are struggling to start or finish their books. Aspiring writers know it can be a lonely job and whilst writers are brimming with ideas it is easy to get distracted, procrastinate and put off writing for another day. So, what should such writers do? Search for an 'aspiring writer coach' and talk to Eleanor Baggaley. She's this week's guest on The Next 100 Days Podcast.
Summary of Podcast
Eleanor, a former head of maths and computer science, talks about her transition from teaching...2023-06-0248 minThe Next 100 Days Podcast#374 Dementia and Corporate Escape with Helen JohnsDementia
This is a podcast about dementia. It is also a story of corporate escape. You might even conclude that Helen transitioned from one area of consultation, in education to supporting care home with dementia training.
If You Like this Podcast, Then You'll Like This One Too...
Try Episode 129 with friend of the Show Ian Donaghy "Big Ian" - http://thenext100days.org/129-ian-donaghy-becoming-an-inspiration
A Summary - Helen Johns
An author and specialist in dementia care. Helen shared her story of how her life changed when her mother was diagnosed with dementia in 2012. She had previously worked in retail, special...2023-05-1955 minThe Next 100 Days Podcast#372 Virtual Finance Director with Andy Cristin, Author and Founder at Pareto-FDVirtual Finance Director
Andy Cristin is a virtual finance director. He combines an analytical and creative mind to help companies usually £1 to £20m. He has been a Finance Director, both full-time and as a virtual finance director in 22 businesses. And 2 of those were FTSE-listed. Andy has also been involved in 11 start-ups. Among his successes, he worked with two businesses from start-ups right through to trade sales and three others that grew to £50m+ turnover.
Graham Reveals a Family Secret
http://thenext100days.org/wp-content/uploads/2023/03/Graham-Arrowsmith-Ruby-Willow.mp4
Who is Andy Cristin, the Virtual Finance Director
Need a virtual finance director? You...2023-05-0555 minThe Next 100 Days Podcast#371 Creative Career Coaching with Tony LeonardCreative Career Coaching
Tony Leonard helps people who are stuck in the creative professions with creative career coaching.
After working for six years at University California Berkeley as a PhD student advisor, Tony left to work at a nonprofit as a college and career coach for undergraduates. Then in 2019 he opened his own practice. He has worked with clients from 25 to 65. The list of people he has help is long!
Marketing
Opera directors
Small business owners
Charity Directors
Data scientists
Finance professionals (Kevin's ears pricked up at this)
Musicians
Website developers,
Writers and many others. My clients leave bad jobs...2023-04-2848 minThe Next 100 Days Podcast#370 Fuelled Fit and Fired Up with Dave RogersFuelled, Fit and Fired Up
Fuelled Fit and Fired Up is the name of the book written by our guest Dave Rogers. Dave was born and bred in Dudley in the Black Country.
How Does Graham Get Away With it?
http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Dudley.mp4
Graham set to be given the Freedom of Dudley...
Michael Heppell - Previous Guest Advises Fuelled Fit and Fired Up
See Michael's episode.
http://thenext100days.org/wp-content/uploads/2023/03/Dave-Rogers-Book.mp4
How long did it take Dave to write the book. From October 2020 to January 2021. It had 60,000 words, and a lot of...2023-04-2147 minThe Next 100 Days Podcast#364 The 7% Club with Jenny StilwellThe 7% Club
Jenny Stilwell is the author of Small Business CEO and The 7% Club. She's also got eyes on a third book CEO Lens. She was a great guest and the conversation revolved around how business owners and CEOs can grow their respective businesses to higher levels. The 7% Club refers to the fact that in Australia and around the world, 7% of businesses make it to $AU 2 million. In the UK, of the 5 million or so businesses, that would be 350,000 at the equivalent level.
So, what will it take to get to this level of income per annum?
How Does Graham G...2023-03-1043 minThe Next 100 Days Podcast#361 – Having a Growth Mindset with Kristian LivolsiGrowth Mindset expert Kristian Livolsi is this week's guest on The Next 100 Days Podcast. Kristian has in-depth experience with both success and failure in business. He told us he was about to start his 80th enterprise. You'll quickly see his energy, passion, positive attitude and business nouse in this action-packed podcast.
How Does Graham Get Away With This?
Usual welcome afforded to an Australian! Kristian seems to be having an issue with his internet connection.
http://thenext100days.org/wp-content/uploads/2023/01/How-Does-Graham-Get-Away-With-It-Kristian-Livolsi.mp4
Who is Kristian Livolsi?
Well, he's the guy who'll tell us about the growth mindset.
http://thenext100...2023-02-1751 minThe Next 100 Days Podcast#359 Scaling Up with Kevin BrentScaling Up Businesses
Kevin Brent helps businesses when they are intent on scaling up. He lives in the Lickey Hills, which is about 10 miles south of Birmingham, England's second city. Kevin has had a long and varied background. He started off in the RAF, had a corporate career, did an MBA, joined a management consultancy and later started his own businesses.
How Does Graham Get Away With This?
Graham and Kevin have a unique way of welcoming guests to the podcast. It's all about rapport building!
http://thenext100days.org/wp-content/uploads/2023/01/Kevin-Brent-Rapport.mp4
BizSmart - Click on their Scaling...2023-02-0353 minThe Next 100 Days Podcast#358 A Father Called Alice with Martin AllenA Father Called Alice
The film "A Father Called Alice" is based on the life of Martin Allen. The production company Paperboy Productions contacted Graham and he wanted to showcase Martin's story. It should be noted if you are easily offended by industrial language, then beware. But, as you'll see and hear, it is only what has been said in the Houses of Parliament by Martin himself. But, we'll get to that.
Paperboy Productions are seeking investors for this new feature film. A Father Called Alice has an amazing story. Martin said during the podcast that he can talk. "We...2023-01-271h 16The Next 100 Days Podcast#357 Developing Skills and Talents with Paul Collins of SkillsTXSkills - Talent Experience Platform
Paul Collins can identify your organisations skills and identify where to get the right ones both existing within and from outside. We had a fascinating conversation about skills with Paul. He hails from the Trough of Bowland (and before then Blackburn), and traded all that for Brisbane, Australia. Even after 20 years, Paul still retains that familiar Lancashire drawl. Sad, really! (Yorkshire Editor).
Paul joins other recent Next 100 Days Alumni from the Brisbane area, Jan Sky and Holly Smith
SkillsTX
What does SkillsTX mean? TX is talent experience. It's about giving people the opportunity to be...2023-01-2053 minThe Next 100 Days Podcast#354 – How to be Brilliant with Michael HeppellHow to be Brilliant
Michael Heppell is the author of the best-selling book How To Be Brilliant. Kevin Appleby is a fairly near neighbour in Northumberland and has wanted to attract Michael to the show for some time. Years actually. Their mutual interest in Newcastle United eventually sealed the deal!
Michael Heppell is an international best-selling author of six books and a renowned motivational trainer. He has worked with hundreds of organisations large and small all have the goal of being brilliant.
How To Be Brilliant
To buy this book go here
The Hoodie
He was wearing a hoodie. That's a...2022-12-2347 minThe Next 100 Days Podcast#352 – Sharon Huckle – The Unstoppable StylistWho is The Unstoppable Stylist?
Sharon Huckle is the Unstoppable Stylist. She joins Kevin and Graham on The Next 100 Days Podcast. Graham met Sharon in Orlando Florida at a conference - Graham to see Dan Kennedy and Sharon to see Russell Brunson at Click Funnels Funnel Hacking Live. We spoke at 10 am in Canada, and late afternoon in the UK.
What Does Sharon Do?
Sharon is a serial entrepreneur.
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Her main clientele are ladies, but she also has loyal male clients and kids too. Sharon has run the salon for 20 years! She...2022-12-0947 minThe Next 100 Days Podcast#351 – How to Present with Andrea Pacini of Ideas on StageIdeas on Stage is a business that helps you present better on stage. Italian Andrea Pacini happens to be the lead for the company in the UK. He joins us today for The Next 100 Days Podcast. We were overdue for another look at presenting. I believe the last guest who spoke wholly about this topic was Lee Jackson in 2018!
SCORE - remember the acronym
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How Does Andrea Help People?
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They train in body language, voice, gestures, etc. Such as having a good microphone. Both...2022-12-0255 minThe Next 100 Days Podcast#350 – Vedat Mizrahi – Fractional Art InvestingFractional Art Investing
Vedat Mizrahi is a director of Mintus, fractional art investing experts. They help investors access the high end of the art market, by allowing for fractional ownership of artworks. Graham introduced this 350th episode by referencing other milestone episodes. Here's a quick link back to some of the guests we had on those milestone episodes:
50 - Dave Dee
100 - Jeremy Frandsen
150 - Nick Dimmock
200 - Dr Luba Balabova
250 - Arjun Sen
300 - Kevin & Graham
Well, that's then, and this is now.
Mintus
Vedat is the Chief Financial Officer of Mintus. So, prior to that, Vedat worked for a...2022-11-2546 minThe Next 100 Days Podcast#349 Mentoring with Susana Serrano-Davey Author of I Wish I Had KnownShe's the author of 'I Wish I Had Known', a consultant and a mentoring expert. Susana had previously joined Kevin Appleby on his "other" podcast, and he thought it was high time she was subjected to The Next 100 Days Podcast treatment.
It's a Book About Mentoring: "I Wish I Had Known", by Susana
So, what problem does the book, I Wish I Had Known, address?
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What Type of Mentoring Does Susana Provide?
The method of mentoring that Susana uses is part life coach, and part business coach.
http://thenext100days.org/wp-content/u...2022-11-1842 minThe Next 100 Days Podcast#343 David B Horne – Funded Female FoundersFunded Female Founders with David B Horne
Funded Female Founders is the title of David B Horne's latest book and Amazon Best Seller. As we recorded the podcast, his book had just taken the number 1 slot in his category. Well done, David! He explained that the book wasn't the inspiration of a question posed in our first podcast, sadly. But, Kevin and Graham had picked up on the theme that was to become his focus for this book.
Here's David proudly showing off his Amazon Best Seller!
What was the Inspiration for Funded Female Founders?
Less than 1% of venture capital...2022-10-0746 minThe Next 100 Days Podcast#342 Building Wealth and Pensions with Kevin Whelan Founder at WealthbuildersKevin Whelan runs a business called Wealth Builders. Today he shares ways to create recurring income inside and outside any business. We're heading towards troubled times, so advice from one of the leading experts is very timely. Tune into this week's episode of The Next 100 Days and learn from Kevin Whelan.
Kevin Whelan's Story
Sadly, Kevin Whelan's father died at the young age of 46. Aged 25, Kevin was an economist. He didn't much care for the job. Kevin realised that his father's agency business, finding people to work on North Sea rigs, meant that he had a streak of entrepreneurialism like...2022-09-3042 minThe Next 100 Days Podcast#341 Utilising an Assessment Quiz with Steve AuchettlGet a highly personalised assessment quiz from Steve Auchettl (pronounced O-Cat-ul) to increase sales. Based in Brighton, SMA Digital has racked up over 700 clients with their assessment quizzes. One business mentor client said it had brought her over £100k in revenue. Another client said it was "an easy non-sales start to your sales funnel". Even Kevin Appleby has chosen to work with Steve for a GrowCFO project. Listen to this week's podcast and discover why these assessments can play a big part in your marketing.
What is an Assessment Quiz?
Steve's company is SMA Digital. They'll make you a quiz, b...2022-09-2347 minThe Next 100 Days Podcast#340 Neuroscience and Business with Jan Sky of Brain PotentialJan Sky has 30 years of experience in business. Recently, Jan developed an interest in neuroscience. This means, what's going on upstairs in the brain? God help, Kevin and Graham! She hails from Queensland Australia and the courses the provides are mostly online. Jan is an experienced Clinical Hypnotherapist, Neuropsychotherapist and Coach.
If you are dealing with anxiety, stress, relationships, and workplace disharmony then Jan is certainly able to help you. Two years ago, she graduated from University in Applied Neuroscience. She can easily work through behaviour changes to make positive changes in your business. With coaching and neuroscience, your understanding and...2022-09-1647 minThe Next 100 Days Podcast#339 Latest Deals with Chief Bargain Hunter, Tom ChurchTom Church founded Latest Deals as a community to sniff out the best deals in the UK. Two friends and Tom started the business when they couldn't find a money-off coupon to offset the price of a Brazilian steak dinner. That must have been devastating for them! But, Tom considered this a real opportunity to make a difference. Most of the competing deals sites were focused on men, Latest Deals turned to women.
The Original Story
Graham asked Tom what the business is about and what it does for people.
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Tom's community h...2022-09-0956 minThe Next 100 Days Podcast#338 Imposter Syndrome with Clare JosaImposter syndrome expert Clare Josa joins the podcast this week. The first thing to mention about Clare is how you pronounce her surname. Yosa, Not Josa. Now we've got that bit right, we need to understand what it is.
If you want a research-backed assessment of your IMPOSTER SYNDROME, then Clare has made available a personalised action plan, which will take less than 5 minutes. Go here:
Here's the link for the scorecard I mentioned. I think your audience might find it really useful. It gives them a research-backed assessment of their Imposter Syndrome risk level and a personalised action plan...2022-09-0242 minThe Next 100 Days Podcast#337 Podcasting with Tom Schwab of Interview ValetTom Schwab is a podcasting expert. He runs Interview Valet to help people get on podcasts. His knowledge of podcasts is extensive, as we find out in this podcast. Tom resides in Michigan, United States.
You are only 100 days away from being a guest on a podcast. Probably a lot sooner. But, with Tom's help, he'll fit you into the podcasts that will enhance your profile and business. Just like we're doing for his services in today's episode!
An early recommendation to Kevin Appleby and I is an AI recording solution called fireflies.ai. This records and transcribes your podcast...2022-08-2648 minThe Next 100 Days Podcast#335 – Generating Leads on YouTube with Simon YoungYouTube Explained by Simon Young
Simon Young is one of the leading experts with YouTube in the UK. Rich Schefren, who some call the Guru's Guru when it comes to online business, is Simon's mate. He also has a website with a single-character domain name. You can find out more about Simon and his services at s.media.
Kevin said he'd 'dabbled' with YouTube
And that's the problem, Simon says.
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YouTube - the hard part - Getting an Audience
Graham said we'd like to know more about using YouTube, but it's where...2022-08-1256 minThe Next 100 Days Podcast#334 Being a Storyteller with Shannon PeelShannon Peel is a storyteller. She lives in Vancouver, Canada. When we recorded this podcast, Shannon was sweltering in - believe it or not - 7 am sunshine. With a name like Peel, you'd think she was related to a famous London-based policeman. Sir Robert Peel. Chances are she was. And what a story that is. The thing about her name though, is she uses it, relentlessly.
Check out her website:
MarketAPeel - https://www.marketapeel.agency/digital-magazine-newsstand
She also has, BrandAPeel, UnPeeled, MemberAPeel, and LifeUnPeeled - you get the picture.
Anyway, let's get started...
So is Vancouver on the same...2022-08-051h 00The Next 100 Days Podcast#332 High Performance Habits with Holly SmithWho do you turn to improve your performance by as much as 10x? That would be Holly Smith. She's from Brisbane, Queensland, Australia and has business owner clients around the world. Holly is in great demand, especially after releasing her first book "30 Days to Happiness".
How Old is Holly?
Well, she's in her 20s, but that's as far as Graham dared go!
Who Does Holly Serve?
So, what does Holly do? Holly is an accountability coach for business owners and people working a 9-5 job who want to start a business.
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Graham...2022-07-2244 minThe Next 100 Days Podcast#331 Kevin Appleby & Graham Arrowsmith – Affluent Business StrategyAffluent Business Strategy
Having an Affluent Business Strategy builds on previous podcasts on being a Renegade Millionaire. Kevin shared that he is about to run 2 strategy boot camps. The idea is to help a group of Chief Finance Officers with the business strategy process. He has evolved a 6 step methodology. Kevin made a connection with our recent podcasts about Renegade Millionaires. Then, he connected their behaviours to create an affluent business strategy.
6 Steps to Define and Deliver Your Strategy
How do you implement the principles laid out in Renegade Millionaire with business strategy?
The first section is called design. That's b...2022-07-151h 03The Next 100 Days Podcast#330 Kevin Appleby & Graham Arrowsmith – Renegade Millionaire Part 2How to Become a Renegade Millionaire
The book Renegade Millionaire contains 7 secrets that aspiring millionaires should follow. You know what they say? Mirror those that have done it. These 7 secrets describe the core beliefs and behaviours that people who aspire to become millionaires display. So sit back and listen to this summary podcast. In the meantime, it's probably best if you go out and buy the book. Here's a link: RENEGADE MILLIONAIRE
So let's start with the first secret...
SECRET #1 THE POWER OF ORGANISED EFFORT
Are you using strategies in the pursuit of principles? Or are you using tactics in...2022-07-0853 minThe Next 100 Days Podcast#328 Kevin Appleby & Graham Arrowsmith – Renegade MillionaireRenegade Millionaire with Kevin Appleby & Graham Arrowsmith
What does it take to be a renegade millionaire? Kevin and Graham discuss some of the lessons from Dan Kennedy's book "Renegade Millionaire". The foreword for the book was written by a previous guest, Adam Witty. Check out Adam's podcast - episode 186.
There's no doubt that Dan Kennedy is a Renegade Millionaire. In his book Renegade Millionaire, he talks about the significance of the money pyramid and how to become a millionaire in record time. The money pyramid is all about creating value for others. When you are able to do this, you...2022-06-2448 minThe Next 100 Days Podcast#327 Vladimer Botsvadze – Social Media StrategySocial Media Strategy with Vladimer Botsvadze
Are you wondering what to do about your Social Media Strategy? Then take a listen to Vladimer Botsvadze. He's one of the most retweeted, quoted and followed digital marketing influencers worldwide. He's this week's guest on The Next 100 Days podcast.
Who is Vladimer Botsvadze?
He is a globally renowned social media influencer, a leading marketing professor, a Fortune 500 consultant ad a prominent coach. Moreover, Vladimer is currently ranked as the No. 1 Global Marketing Thought Leader by Thinkers360
He loves the UK. Why? Because as he says, consistent action always creates consistent results.
He now...2022-06-1755 minThe Next 100 Days Podcast#325 Kevin Appleby & Graham Arrowsmith – Doing Business with the AffluentIntroducing the new Season: Doing Business with the Affluent
We have had lots of podcast guests whose main focus has been doing business with the affluent. Kevin and I see real value in having a focused season of podcasts looking at the affluent.
So, is at least one of your ideal audiences the affluent? If not, tune in to see what you are missing. If it is, pick up tips from others.
Here are a few affluent focused guests from previous episodes:
Episode 317 - Anna Cheniuntai - Construction 3D Printing.
Anna's looking for high net worth investors.
Episode 289 - Gio...2022-05-2745 minThe Next 100 Days Podcast#324 How to Collaborate Using Partnerships with Dave Plunkett, The Collaboration JunkieHow to Collaborate with Dave Plunkett
Dave Plunkett is the best person we know who can advise how to collaborate. After all, he is the Collaboration Junkie! Dave said it was pretty fitting that he was on the podcast as a result of a referral. That was from a previous guest, Stuart McDonagh - Episode 311.
Tell us about Collaboration Junkie
Dave helps brands use their credibility to create partnerships. The outcome of doing this helps them grow their business. Digging into his work, Dave unearths the real value of partnering. Moreover, there are certain things most people forget when it...2022-05-2053 minThe Next 100 Days Podcast#322 Providing Luxury Services to the Affluent with Joan Jones and Leah MurrayLuxury services such as private jets, extravagant events, PAs and personal chefs. Truth is, there are a lot of services on offer as everything is bespoke to the client. Joan and Leah conduct consultations with their clients.
Tell Us About Coalesce and Bonds
Leah explains that they love to see people come together and connect. After the Lockdown in 2020, Joan and Leah reinvented the company. They wanted to focus on building solid bonds between people. In-person. So, whilst the Lockdown kept us apart. this personal luxury services business puts people back together again.
Joan explained that people work hard. They...2022-05-0655 minThe Next 100 Days Podcast#320 – Eli Hassell – Digital MarketingDigital Marketing with Eli Hassell
Digital marketing company Siteawe is based in north Manchester. It is run by Eli Hassell. He's our guest on this week's podcast. Early in the podcast, Eli credited Graham for being an inspiration to start his own podcast called The Aaron and Eli Podcast.
Eli Builds Communities
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Eli says interact with posts every day. Firstly, it forms a bond with people. Secondly, it creates stronger communities.
Why Do You Benefit From More People Interacting With Your Posts?
Have you heard? It's all about creating cool communities!!!
http://th...2022-04-2253 minThe Next 100 Days Podcast#316 Chris Martin – Business FinanceDoes your business need more cash? Do you need money to invest in equipment? Or perhaps just some help with your working capital? Chris Martin can help you. He shares with us how businesses can benefit from his services as an intermediary with lenders. Origin Finance is Chris Martin's company and they supply business finance solutions. They are based near Northampton.
What is business finance?
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The primary target for Origin Finance is to fund businesses through periods of growth.
Do you fill the gap that Banks leave?
http://thenext100days.org/wp-content...2022-03-2448 minThe Next 100 Days Podcast#313 Shiv Gupta – Online MarketingOnline Marketing with Shiv Gupta
Shiv has been around online marketing since his teens. His New Delhi based business now has over 100 staff. Incrementors attracts online marketing clients from around the world. We recorded the podcast mid-afternoon. Shiv is known as a 'night owl' as to him, at 8.30 pm his local time, that's the middle of his day. That's because the majority of his clients are from the US and Canada.
Incrementors Provide Online Marketing
Shiv helps clients to get more traffic, leads and sales from Email automation, PPC and SEO services. More important than getting traffic to a website, h...2022-03-0448 minThe Next 100 Days Podcast#311 Stuart McDonagh – SchedulingScheduling with Stuart McDonagh
Scheduling expert Stuart McDonagh joins the podcast for this episode. Stuart worked alongside Kevin Appleby earlier in their careers. Kevin's son aged with Stuart and so Kevin had inbuilt experience managing his relationship with Stuart. Now, Stuart runs We Schedule It.
Intrapreneur
An entrepreneur is that anti-establishment person in the company, who creates new opportunities. Stuart was a bit like that himself.
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What Problem is We Schedule It Solving?
The We Schedule It business was founded in May 2020. Originally, it was to address the back-log of appointments in...2022-02-1855 minThe Next 100 Days Podcast#309 – Jane Shaw – Time ManagementTime Management with Jane Shaw
This might have been Jane Shaw's first podcast, but what she tells us about time management will surely generate a series of guest appearances elsewhere! Jane runs a company called Serious Development. She comes from Suffolk. Jane is currently doing a Masters in Business Psychology at the University of East London.
Incredibly, Jane says she doesn't believe in time management! Jane works with a training company called Nine Dots Development. One of our listeners, Aadila Jassat introduced Jane to us.
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Jane says that COVID has pushed people...2022-02-0450 minThe Next 100 Days Podcast#303 Pat Helmers – Career Pivot to Being a Cannabis AdvocatePat Helmers the Sales Podcaster turned Cannabis Advocate
Cannabis Advocate Pat Helmers joins us on The Next 100 Days Podcast. He discusses a recent career change. It's all happened in the last 100 days. Pat has become a Cannabis Advocate. His new podcast offers him cannabis industry networking opportunities. The cannabis market size is roughly $13 billion now. It's forecast to grow to $70 billion in 7 years! So you can see, it's a sound strategy for him to become a vocal advocate for the cannabis industry.
In March, Pat's Sales Babble Podcast is 8 Years Old!
Imagine that, podcasting once a week for 8 years! Now t...2021-12-101h 00The Next 100 Days Podcast#300 Kevin Appleby & Graham Arrowsmith – ReviewA Review of the Last 6 Years with Kevin Appleby & Graham Arrowsmith
After 6 years of podcasting, Graham and Kevin decided to review what they'd achieved in this milestone 300th episode. Prior to the podcast in our way, we agreed to discuss 3 things that have been good for us and 3 things that have not been so good during that time. And not just for the podcast, but for our businesses too.
Kevin pays homage to Internet Business Mastery
Without both Kevin and I listening to the Internet Business Mastery podcast, we would not have even met, let alone start a podcast. The...2021-11-1947 minThe Next 100 Days Podcast#299 Merrick Rosenberg – Personality StylesPersonality Styles with Merrick Rosenberg
Merrick Rosenberg understands Personality Styles. He helps companies with their team building. Your personality defines how you interact with people. And what's more interesting than ourselves?
It's all about Birds
Get more information about DISC Personality Styles.
There are 4 types and each type has its own energy. You'll have one or two as core styles. By understanding this you can build better relationships.
Merrick is mainly Parrott and part Eagle.
EAGLE - dominant
PARROTT - interactive
DOVE - supportive
OWL - conscientious
Global Personality Differences
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Merrick's use...2021-11-1251 minThe Next 100 Days Podcast#295 – Kevin Appleby & Graham Arrowsmith – Competition Free ZoneHow to Create a Competition Free Zone with Kevin Appleby & Graham Arrowsmith
The idea for this discussion on creating a competition free zone comes from the Dan Kennedy and Lee Milteer book "Renegade Millionaire - 7 Secrets to Extreme Wealth, Autonomy, and Entrepreneurial Success". The book contains a foreword by one of our previous podcast guests, Adam Witty.
Here's what the book looks like:
What Question Always Gets Asked of You By Consultants?
"Tell me about your competition". Or "Who is your most formidable competitor?"
Ever been asked a question like that? If so, your answer was probably, the outfit that i...2021-10-1559 minThe Next 100 Days Podcast#294 – David Garfinkel – CopywritingCopywriting with David Garfinkel
David Garfinkel is The World's Greatest Copywriting Coach. In this week's episode, David continues to go through the Old Masters.
Maxwell Sackheim
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Check out Sackheim's headline: Do You Make These Mistakes in ....
Can the headline be adapted to: ...talking to your wife? Come listen to what I'm doing and avoid all these mistakes.
Always give your reader something to do. Otherwise, you'll lose them forever. In direct mail, it could be a coupon. This all talks to having a Call to Action. It could be give your email addr...2021-10-0853 minThe Next 100 Days Podcast#251 – Graham and Kevin – Look Back on 250 EpisodesA Look Back on 250 Episodes
Kevin and Graham take a look back on 250 episodes of podcasts recorded together over the course of 5 years. The podcast wouldn't be here without all the loyal listeners that tune in week after week. Whether you've been here from the very beginning, or come across the podcast along the way, or even been one of our brilliant guests, The Next 100 Days thank you.
How Graham Thinks It's Evolved Over the 250 Episodes
To begin with, we were initially focused on the 100 days period by planning and making sure there was value in those 100 days. It makes us mo...2020-11-2755 minThe Next 100 Days Podcast#222 Kevin Appleby – New AbnormalThe New Abnormal with Kevin Appleby
What do you think the new normal is going to look like? Will there be another new abnormal before things settle down properly? From a month into lockdown, Graham thinks it's been a good time to benefit getting to know neighbours and become more sociable than we would normally be. That might just be part of the new normal. Also, in business we have shown it's possible for many to work from home. However, the inability to escape the 4 walls we live in and the village is something most people, we presume, will be...2020-05-0849 minThe Next 100 Days Podcast#215 Graham and Kevin – The First 100 DaysThe First 100 Days with Kevin Appleby and Graham Arrowsmith
"How do you approach the vital first 100 days in a new role?"
Today, we're talking about this question, which Kevin recently posted on his LinkedIn profile. As listeners may well know, Kevin teaches seminars and this is something he was thinking about; can you offer help with the first 100 days of a new job, in the classroom?
The first 100 days - feedback from LinkedIn
The number of views on that post has been 10,051. We had Matt Clark on the show a while ago. He was talking about using LinkedIn and the p...2020-03-2045 minThe Next 100 Days Podcast#204 Graham & Kevin – 2020 Vision2020 vision with Graham Arrowsmith and Kevin Appleby
What's your vision for the first 100 days in 2020? 2020 vision is all about planning for the new year ahead. If you're starting out on a new project, have business plans in mind or have already started a new business, 2020 is the year to persevere and live out those plans.
On this podcast, Kevin and Graham will be chatting about the past, present and future in regards to business and life!
2020 vision and the next 100 days
So, what does Graham have planned for the FIRST 100 days of 2020?
Graham hopes to have launched his new business by...2020-01-0356 minThe Next 100 Days Podcast#193 Kevin Appleby – Create a YouTube ChannelCreate a YouTube Channel with Kevin Appleby
This podcast is about setting up a YouTube channel. Kevin Appleby has recently set one up and is going to tell us what this experience has been, why he is doing it, what the purpose is and what his hopes for it are.
21st century business accountant
Kevin's YouTube channel targets accountants (hence the name!). More specifically, it aims at the sort of accountant that works inside a company and advises the business team running the organisation.
The content is very much based on what Kevin teaches as part of his course called 21...2019-10-1143 minThe Next 100 Days Podcast#187 John Lamerton – Routine MachineRoutine Machine by John Lamerton
Kevin Appleby has been reading John Lamerton's new book Routine Machine. He said it was one of the best books he's read recently. No feint praise from Kevin, as his Kindle is hot from use. Kevin (not sucking up to John) said "it's the best book he's read this year. We're recording in August 2019 too! What he liked about it was ease of reading.
John tells us he has a better editor (Greg) for this book.
What is Routine Machine About
Another podcast host spotted John's self description of being a lazy entrepreneur. He thought...2019-08-301h 01The Next 100 Days Podcast#185 Graham Arrowsmith – 60th Birthday EditionThe Graham Arrowsmith 60th Birthday Episode
Co-host of The Next 100 Days Podcast has just had his 60th Birthday. We recorded this special episode on the day. The original intention was for Kevin Appleby and his wife Ruth to join Graham at a getaway venue right next to the beautiful Menai Straits in Wales. Events conspired and so we recorded the podcast with Kevin still in Northumberland.
Graham invited his family to join him to discuss their lives. We hope you enjoy this little bit of self indulgence, and laugh along with Graham and his family.
Kevin Calls This The FIFTY...2019-08-1638 minThe Next 100 Days Podcast#178 Graham Arrowsmith & Kevin Appleby – Authority MarketingAuthority Marketing with Graham Arrowsmith & Kevin Appleby
So how come we're discussing Authority Marketing in this week's podcast? Well, Kevin was reading Daniel Priestley's Key Person of Interest and noted that one of the ways to achieve influence was to write a book. This triggered Kevin to recall previous conversations where we'd discussed the importance of writing a book.
Borrowing a phrase from a confirmed future guest, Adam Witty, today we're talking about Authority Marketing.
Are you positioned as an Authority in your marketplace?
What market am I in? Graham starts the podcast by inviting Kevin to share what market...2019-06-281h 12The Next 100 Days Podcast#175 Kevin Appleby & Graham Arrowsmith – Key Person of InfluenceKey Person of Influence with Kevin Appleby & Graham Arrowsmith
Are you a Key Person of Influence?
In last week's podcast Dr Jo North recommended Daniel Priestley's Key Person of Influence book. Kevin Appleby downloaded the book to his Kindle and something struck him in the first chapter.
Kevin has been creating courses for management accountants. All about the 21st Century Business Partner. How they can be effective.
Daniel Priestley makes the case that the knowledge and skills we prised 5 years ago will not be relevant today. The tech is still there. It is what you do to take action. Amplify...2019-06-0751 minThe Next 100 Days Podcast#173 Graham Arrowsmith & Kevin Appleby – Business Q&ABusiness Q&A with Kevin Appleby and Graham Arrowsmith
This week's episode involves a business Q&A session. Kevin Appleby and Graham Arrowsmith discuss what's fresh in their businesses.
It's a long time since we talked to each other without having a guest on the show. Each week we find out what our guests are up to, but we rarely talk about our own businesses. Graham recons its 40 episodes since we last chatted without a guest. So what's new in our world?
What is Kevin Appleby doing?
We started our Q&A with Kevin's consulting business. Kevin is developing management...2019-05-2656 minThe Next 100 Days Podcast#149 Kevin Appleby – Linked ProfessionallyAre You Linked Professionally?
Linked Professionally is a new networking phenomenon. Kevin Appleby, co-host of The Next 100 Days podcast has launched a new service called Linked Professionally.
Go to www.LinkedProfessionally.com
In Episode 114 we talked to Ian Denny. He talked about making posts travel so they reach a larger audience.
Building on Ian's advice, since then, we have been promoting the podcast. Since April 2018, we have DOUBLED the number of downloads. Before then, we used Twitter, but their change in banning repeat tweets we focused on LinkedIN.
LinkedIn Groups
Kevin researched two groups. Ian Denny has a LinkedIn networking...2018-11-3041 minThe Next 100 Days Podcast#133 The 7 Wastes with Kevin Appleby & Graham ArrowsmithThe 7 Wastes
In our series on the 7 levers, we unearth the 7 wastes, which your business probably needs to address. The seventh lever is all about your profit margin and keeping costs in check. This podcast highlights the wastes we find and how you can overcome them to drive a healthier profit.
Our inspiration for the 7 Levers comes from Pete Williams. He recently released Cadence, his very readable book about the 7 levers.
You can buy this book here: Cadence by Pete Williams
It is a story about the 7 levers. Kevin read it in about a day.
We reprise the 7 Levers
Suspects...2018-08-1143 minThe Next 100 Days Podcast#128 Kevin Appleby & Graham Arrowsmith – Growth Marketing StrategiesGrowth Marketing Strategies
Kevin and Graham apply more growth marketing strategies to the 7 Levers of Business Growth model. You may be interested in listening to Episode 111 where we applied 10 other top growth marketing strategies to the 7 levers of business growth.
First up then is a quick recap about the 7 levers. Here is a diagram of the levers that will help you understand them.
The inspiration for the 7 Levers comes from Pete Williams. Hear his episode here
Kevin and Graham ran through the 7 levers of business growth that we are applying marketing strategies to:
Suspects - browsing, but not yet buying
...2018-07-061h 00The Next 100 Days Podcast#117 Podcasting – Kevin Appleby & Graham ArrowsmithPodcasting
Podcasting lessons from regular weekly podcasters Kevin Appleby & Graham Arrowsmith
Kevin and Graham know a thing or two about podcasting. This podcast is episode 117. That's roughly 2 years and 4 months worth of podcasting. We've made plenty of cock-ups and occasionally got it bang on first time. We're not selling a course on podcasting, but we think we have something to share about podcasting. Because, you may be just like we were, before we started podcasting.
Unsure. Not really aware of the commitment. No, we don't want to scare you off. Let your voice be heard, but expect to put in...2018-04-2350 minThe Next 100 Days Podcast#111 Graham Arrowsmith & Kevin Appleby – Make More MoneyHave you joined our challenge to double your business? Here are some strategies that might help you get more leads and make more money.
Marketing Strategies to get More Leads and Make More Money
This week's podcast follows up the 7 levers business model from last week's show with some top marketing strategies that you can implement to improve each lever.
We're using a document provided by GKIC (Glazer Kennedy Inner Circle) that was a bonus when I purchased their famous Magnetic Marketing programme. It's 47 Top Strategies - How GKIC Members Used Our Powerful and Straightforwards Marketing Strategies to Get More L...2018-03-0350 minThe Next 100 Days Podcast#106 Writing Bids – How to Create a Winning Bid with Kevin ApplebyDoes your business model require you to bid for work? Is your success rate as good as you might like? This podcast is all about writing bids. We pose the question - how do you create a winning bid?
Writing Bids: How to Create a Winning Bid
This podcast is all about writing bids. The Next 100 Days Podcast often covers generating leads and closing sales. For many businesses, generating leads isn't what they do. Instead they are responding by writing bids to opportunities that have been published somewhere.
So how do can you be compelling and win more often when y...2018-01-2636 minThe Next 100 Days Podcast#80 Your finance problems Divided by FiveAre you in control of your business finances? Do you understand the changes that are taking place with cloud accounting? Solutions like Xero are game changers that can bring automation to your book keeping. Many of us don't understand whats possible, or how to go about making the change. Kevin Appleby is launching a new service to help with this: Divided by five.
Finances are always difficult to manage. Especially when you are growing a business. The new service will take your finance problems and divide them by five. Break things down into five key steps; five key numbers; or...2017-07-2824 minThe Next 100 Days Podcast#55 The 5 Biggest Business Health Check Issues Faced by Small BusinessesGraham and Kevin chat about the results from the Business Health Check that Kevin has been running through his company, Appleby Consulting & Coaching, and discover the 5 biggest Business Health Check issues faced by small businesses
The Health Check has been running for a number of months now. We first talked about it way back in episode 28. In the meantime, the results from a good number of businesses have been collected. Kevin has analysed these results and found a number of common themes are emerging. Broadly there are 5 topics that keep repeating, and these 5 things are the commonest things holding most...2017-02-0338 minThe Next 100 Days Podcast#43 Reviewing Our ProgressThis podcast looks back at the last 42 episodes. Kevin and Graham met at the North Lakes Hotel, Penrith, Cumbria, England. It was half way between where we live. The purpose of our meeting was reviewing our progress. In short, to discuss the podcast that belongs as much to you the listener as it does to us. We wanted to understand whether there is an opportunity to offer added value.
We’ve been asked how we will monetise the podcast. That must be about creating new unique value over and above what the podcast offers. Kevin and I want to avoid th...2016-11-0546 min