Shows
Two Tall Guys Talking SalesFixing the Funnel – Building a Sales Pipeline That Actually WorksWelcome back to Two Tall Guys Talking Sales with hosts Kevin Lawson and Sean O’Shaughnessey. In this episode, the tall guys dive deep into one of the most critical yet commonly broken elements in any sales organization: the sales funnel. Whether you're stuck with a clunky three-stage process that tells you nothing or overwhelmed with 35 micro-stages that only confuse your reps, Sean and Kevin offer a practical guide to rethinking and rebuilding your pipeline strategy. Packed with metaphors (yes, even superhero ones) and sharp analysis, this episode will leave you inspired to take a hard look at your fu...2025-03-2517 minTwo Tall Guys Talking SalesSales Prospecting: Are You Chasing Leads or Cultivating Success?In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O’Shaughnessey dive into the art of sales prospecting using an unusual but powerful analogy—chasing butterflies versus building a garden. Are you tirelessly running after leads, or are you cultivating an environment where ideal prospects naturally come to you? Learn how to create a long-term strategy for consistent revenue growth by positioning your business as the go-to solution for your ideal customers. Key Topics Discussed: The Butterfly Effect in Sales (00:01:00) – The difference between chasing every lead and strategically attracting the right ones. Bui...2025-03-0417 minTwo Tall Guys Talking SalesMeasuring Marketing Success with Amy Connor of CMO OnLoanWelcome back to another episode of Two Tall Guys Talking Sales with Kevin Lawson and Sean O’Shaughnessey! This week, we’re diving deep into the essential topic of measuring marketing effectiveness with special guest Amy Connor, founder of CMO OnLoan. This episode is for you if you’ve ever struggled to connect marketing strategies to real business results. Grab your marketing colleague and tune in—because understanding what’s working (and what’s not) in your marketing is the key to driving sales growth. Key Topics Discussed: The Importance of Measuring Marketing Performance (01:08) Many companies don...2025-02-2515 minTwo Tall Guys Talking SalesAmy Connor discusses Salespeople vs. Lead Generation: Are You Using Your Team Wisely?How do you measure the success of your sales and marketing efforts? If you’ve ever found yourself wondering whether your marketing dollars are actually driving revenue or if your sales team is making the most of their leads, this episode is for you. Kevin Lawson and Sean O’Shaughnessey sit down with Amy Connor, founder of CMO on Loan, to discuss how marketing and sales should work together for growth. Amy brings her extensive experience from Procter & Gamble, Luxottica, and other top brands to help mid-market companies build marketing confidence, align with sales, and drive measurable resul...2025-02-1817 min
Two Tall Guys Talking SalesE15 - Sales & Marketing Working TogetherSean O'Shaughnessey and Kevin Lawson gave everyone a bit of a break last week as we implored sales and company leaders to quickly do the necessary items that are required to allow salespeople to start the new year and be successful. Now it is time to accelerate into the sales year. Since Marketing can still affect the success of the sales year (even in long sales cycle companies), it is fitting that Sean and Kevin talk about those two departments working together. We hope that our marketing partners, such as Susan Gold, Jennifer Panepinto, Amy Connor, Brien Gearin...2023-01-1015 min