Shows
Market Proof Marketing: Home Builder Marketing InsightsEp 395: Office Hours with Kevin - Debut EpisodeListen, like, and subscribe on your favorite platform!In this debut installment of Office Hours with Kevin, Rachel Spaugh (DYC’s Marketing & Events Manager) sits down with Kevin Oakley for a grounded-yet-ambitious conversation about what it really takes to grow as a marketer. Drawing from decades of experience, Kevin breaks down the invisible steps between just starting out and true, practiced expertise.This episode unpacks the journey through technical skill-building, data fluency, strategic thinking, and leadership, all with a lens toward avoiding the shortcuts that sabotage long-term success. If you're serious about your craft, th...
2025-07-1038 min
Market Proof MarketingEp 395: Office Hours with Kevin - Debut EpisodeIn this debut installment of Office Hours with Kevin, Rachel Spaugh (DYC’s Marketing & Events Manager) sits down with Kevin Oakley for a grounded-yet-ambitious conversation about what it really takes to grow as a marketer. Drawing from decades of experience, Kevin breaks down the invisible steps between just starting out and true, practiced expertise.This episode unpacks the journey through technical skill-building, data fluency, strategic thinking, and leadership, all with a lens toward avoiding the shortcuts that sabotage long-term success. If you're serious about your craft, this one will feel like a reset button....
2025-07-0938 min
Market Proof Marketing: Home Builder Marketing InsightsEp 389: Fix the Pics Before the PriceMarket Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the latest AI ad tools and why marketers shouldn’t blindly trust automation, especially in homebuilding.Special Announcements202...
2025-05-2940 min
Market Proof Marketing: Home Builder Marketing InsightsEp 388: Can't Stop, Won't Stop Connecting IdeasMarket Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.Ke...
2025-05-2140 min
Market Proof Marketing: Home Builder Marketing InsightsEp 384: DYC Education Deep Dive – Special Takeover EditionMarket Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover Edition
Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.💡 Highlights of Educational Programs:🧠 Online Sales & Marketing Summit• Returning to Chicago by popular demand• Focuses on education, networking, and industry best...
2025-04-2437 min
Market Proof Marketing: Home Builder Marketing InsightsEp 379 - RocketFin or Red Rocket?Market Proof Marketing · Ep 379 - RocketFin or RedRocket?Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in homebuilding, and a new task manager blog written by DYC's very own, Samantha Kellenberger!Story Ti...
2025-03-201h 00
Market Proof Marketing: Home Builder Marketing InsightsEp 377 - 2025 Builders Show Wrap Up!Market Proof Marketing · Ep 377 - 2025 Builders Show Wrap Up
The 2025 International Builders' Show (IBS) was a compelling experience for the entire Do You Convert team! It was a memorable event filled with many highlights, including presentations from our very own Julie Jarnagin, Karla Tuten and Kevin Oakley! In this episode, the team discusses their biggest takeaways from IBS. Topics covered include: AI Aids in Interior DesignStorytelling & Data in MarketingA Call for More Diverse PerspectivesPractical AI & Feedback LoopsOnline Sales and Marketing Collaboration& Much More!Below, team members expand upon th...
2025-03-0329 min
Market Proof Marketing: Home Builder Marketing InsightsEp 376 - The Best Project Management Tool? The One You’ll Use!Market Proof Marketing · Ep 376 - The Best Project Management Tool? The One You’ll Use!Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in homebuilding, and a new task manager blog written by DYC's very own, Samant...
2025-02-271h 01
Market Proof Marketing: Home Builder Marketing InsightsEp 374: Messaging, Metrics & MomentsMarket Proof Marketing · Ep 374: Messaging, Metrics & MomentsJen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley. In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study, shifts in commission post-NAR settlement, and debates over Super Bowl ad spending. And finally, in Things We Love - Things We Hate, J...
2025-02-1353 min
Market Proof Marketing: Home Builder Marketing InsightsEp 371 - Relevance RealizationMarket Proof Marketing · Ep 371 - Relevance Realization
2025-01-2354 min
Market Proof Marketing: Home Builder Marketing InsightsEp 369 - The Venus Metric TrapMarket Proof Marketing · Ep 369 - The Venus Metric Trap
2025-01-1648 min
Market Proof Marketing: Home Builder Marketing InsightsEp 368 - Leaning Into "New"Market Proof Marketing · Ep 368 - Leaning Into "New"
2025-01-0953 min
Market Proof Marketing: Home Builder Marketing InsightsEp 366: That's a Wrap, 2024!Market Proof Marketing · Ep 366: That's a Wrap, 2024!
2024-12-2650 min
Market Proof Marketing: Home Builder Marketing InsightsEp 363: Happy Thanksgiving!Market Proof Marketing · Ep 363: Happy Thanksgiving!
2024-11-2832 min
The Winning Edge Coach PodcastBuilding Resilience by Shifting from Fear to ActionSend us a textTransform your anxiety into a powerhouse for success with a simple yet life-changing question: "What's the plan?" This episode of the Winning Edge Coach Podcast, hosted by Kevin Oakley, reveals how this pivotal question can shift your mindset from debilitating worry to empowering action. Kevin takes you through the process of engaging your logical brain to craft concrete plans, allowing you to regain control over uncertain situations. From job interviews to life’s daily hurdles, discover how asking the right questions can foster confidence and reduce procrastination.Join me, Kevin Oakley, as...
2024-11-2707 min
The Winning Edge Coach PodcastTransform Your Mindset with a 2-Minute Routine: Unleashing Your Best SelfSend us a textWhat if a simple, two-minute routine could transform your approach to daily challenges? Discover the art of aligning your physiological and mental states with host Kevin Oakley on this special midweek episode of the Winning Edge Coach Podcast. Whether you're stepping into the role of a parent, a manager, or gearing up for a workout, Kevin unveils a powerful technique that empowers you to embody the best version of yourself. This episode is packed with insights on visualizing your ideal self and syncing your actions and emotions to achieve peak performance in any...
2024-11-2006 min
Market Proof Marketing: Home Builder Marketing InsightsEp 360: Perfect Practice Makes Perfect
Kevin Oakley, Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of content, and the lingering question... would you let AI book a flight for you?Story Time (2:20): Julie brings up holiday content planning, and fun ideas for leaning into th...
2024-11-0756 min
2024-10-2443 min
Market Proof Marketing: Home Builder Marketing InsightsEp 357: 2024 Summit Recap!Market Proof Marketing · Ep 357: 2024 Summit Recap!
Kevin Oakley is joined by Jackie Lipinski and Jen Barkan, and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season! Story Time (7:00)Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team for the week. Jackie created a marketing action plan that she detailed at Summit, and is so excited to see how...
2024-10-171h 02
Market Proof Marketing: Home Builder Marketing InsightsEp 356: Buy Once, Cry OnceMarket Proof Marketing · Ep 356: Buy Once, Cry Once
Kevin Oakley, Jessie Suggs and Beth Russell recently sat down for Ep 356 of MPM! The subject of 'humaneering' comes up first, sparking a conversation around putting great attention and care into relationships. Also discussed are mortgage rates in relation to rent, and the strategies around value proposition at the top of the sales funnel. Story Time (1:15)Beth was talking to a marketer who will be speaking at Summit, and talked about how her favorite feeling used to be the motivation, excitement and inspiration she...
2024-10-0349 min
2024-09-2647 min
Market Proof Marketing: Home Builder Marketing InsightsEp 354: Get CuriousMarket Proof Marketing · Ep 354: Get Curious
Kevin Oakley, Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape. Story Time (2:52): Beth is taking an online course about storytelling with data, and talks skeletons! Julie received an email recently with questions surrounding a recent article, and at a core, the answer was empathy Kevin...
2024-09-1949 min
Market Proof Marketing: Home Builder Marketing InsightsEp 353: The Truth Is OldMarket Proof Marketing · Ep 353: The Truth Is OldKevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally skeptical of. She was ple...
2024-09-1252 min
Market Proof Marketing: Home Builder Marketing InsightsEp 351: Consumers Gonna ConsumeKevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume." Story Time (05:43)Julie shares her running journey, and how while it isn't easy, it's worth it...
2024-08-291h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 350: Putting A Pin In EfficiencyThe team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley, Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some interesting case studies centered around realtors and market...
2024-08-2259 min
Market Proof Marketing: Home Builder Marketing InsightsEp 349: Strategic SpaghettiJackie Lipinski, Kevin Oakley and Beth Russell host Episode 349! In this episode, the team discusses the seasonal changes in homebuilder marketing, and focusing on the right things when it comes to leads and conversions. We have some new exciting blog posts they discuss, highlighting the importance of not oversimplifying how we view data. And of course last but not least, "strategic spaghetti", a great term Beth has been using to remind her builders to approach even new opportunities very strategically.Story Time (02:00)Beth has deemed the song "Too Little...
2024-08-151h 00
Market Proof Marketing: Home Builder Marketing InsightsEp 346: Kick Them Off The FenceIn this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02)Beth was inspired by a...
2024-07-2556 min
Market Proof Marketing: Home Builder Marketing InsightsEp 345: Thinking Through EventsIn this episode, Kevin Oakley is joined by Andrew Peek and the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike in summertime builder events. Kevin also shares knowledge around fluid and crystallized intelligence, and the evolution of the two throughout one's career. Story Time (05:53)Julie shares a parenting bribe she approves of -- reading professional development books -- and relates it back to the importance of being able to pos...
2024-07-1855 min
Market Proof Marketing: Home Builder Marketing InsightsEp 344: The Downfalls of AutomationIn this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popular topics discussed include ChatGPT, the conversation around cross-selling for faster follow-up, re-engaging "ghost leads," and the apps and podcasts that are enriching the team's lives this month! Story Time (01:28)Jessie shares her car purchasing experience, particularly the less-than-impressive communications she has been receiving as follow-ups. This bri...
2024-07-1151 min
Market Proof Marketing: Home Builder Marketing InsightsEp 343: Bringing Variety To RemarketingIn this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic centered around floor plans from a homebuilder, and point out the key idea of knowing yourself as a builder, and minimizing friction in the purchasing process. They muse on the topic of remarketing, which though it is not new, has morphed from just frequency to frequency and imm...
2024-07-031h 01
Market Proof Marketing: Home Builder Marketing InsightsEp 340: Don't Get ComfortableIn this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market changes. They rant on how people use the Benchmarks data to create excuses and remind everyone that the data is a starting point and the only numbers that matter are your own! They talk about the loss of trust on the internet due to AI and...
2024-06-1150 min
Market Proof Marketing: Home Builder Marketing InsightsGuest Ep: Understanding Googles Core Vitals with Dennis O'NeilLike and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Dennis O'Neil, President of O'Neil Interactive! Dennis hops on the podcast to educate us all about websites and how Google is measuring user experience through their "Core Vitals". He explains in detail what stats they're collecting, what they are using them for and how builders can use that info to improve their websites. Kevin and Dennis get into a nerdy software discussion and Dennis gives some insight into what builders request the most.
2024-06-1044 min
Market Proof Marketing: Home Builder Marketing InsightsGuest Ep: The Reality Of AI with John Cecilian Jr.🎙 In this episode, Kevin Oakley is joined by John Cecillian Jr., founder and CEO of Cecilian Partners, Inc.! Cecilian Partners is a Proptech company built around the customer experience for Community Developers, Home Builders and Homebuyers. They simplify data, digital marketing, and operations by centralizing the entire new home buying process! Kevin and John sit down to discuss AI, the over fascination with it, how it can be beneficial and how it's being used negatively. You can view Kevin's post that sparked this conversation here.Kevi...
2024-06-0724 min
Market Proof Marketing: Home Builder Marketing InsightsEp 338: Back to the BasicsIn this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout continues circling back to AI where the team consistently proves the point that AI will never function like a human brain. Kevin shares some great insights he learned at a recent conference and Beth rages against people who use forks or spoons to separate English muffins. Story Time (05:23)
2024-05-301h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 336: The Importance of PerceptionLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski! The team dissects the power of community and how it can have a huge positive impact, suggesting builders should try and leverage it better. Jackie went on a Master Plan Model home tour event and shares the good and bad things she experienced especially the smells... this leads into a discussion on the importance of perception. Kevin has just returned from Builder100 and shares his thoughts on the e...
2024-05-1647 min
Market Proof Marketing: Home Builder Marketing InsightsGuest Episode: The Psychology of Customer Happiness with Paul CardisLike and subscribe on your favorite platform!🎙In this episode, Kevin Oakley is joined by Paul Cardis, Chief Executive Officer at ON3. Paul dissects what “Customer Experience” truly means and how it has evolved over the years and walks us through the ON3 Total CX quadrant that makes up the ultimate customer experience. After realizing that the quality quadrant wasn’t effectively being solved, Paul and other leaders in the industry decided to launch ON3! Kevin and Paul discuss the current issues in customer experience regarding survey's and share thei...
2024-04-2936 min
Market Proof Marketing: Home Builder Marketing InsightsEp 334: Lead Attribution is BrokenLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as...
2024-04-1257 min
Market Proof Marketing: Home Builder Marketing InsightsEp 324: Inspiration in Unusual PlacesLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!Story Time (01:23)Jessie reflects on her recent trip to Garman Homes.Kevin reassures everyone that no, no on...
2024-02-081h 01
Market Proof Marketing: Home Builder Marketing InsightsEp 317: The Vibe SessionLike and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and a returning, Jackie Lipinski! Kevin starts the episode by challenging Jackie and Julie to a rapid word association game. The team discusses how to discover who your audience is and the importance of catering to them and no one else. Kevin shares his disdain for programmatic advertising and educates the group on “The Vibe Session '' which is a term for when we’re not necessarily worse off but we feel like we a...
2023-12-211h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 312: Helping Builders Make Happier Buyers with Derek Schairer and Luke GroesbeckMarket Proof Marketing · Ep 312: Helping Builders Get Happier Buyers with Derek Schairer and Luke GroesbeckIn this episode, Kevin Oakley is joined by, Derek Schairer and Luke Groesbeck where they present their new software tool called Foundation. Derek and Luke dared to ask “Why is it easier to track a pizza delivery than it is to track the most important purchase of your life?” which led them to find a way to simplify the homebuilding process for both the builder and buyer. The goal that Foundation seeks to achieve is to sell more homes, more efficiently, to happier customers. ...
2023-11-1729 min
Market Proof Marketing: Home Builder Marketing InsightsGuest Episode: Sorting Through the Perceptions & Realities of Today’s Mismatched Market with Nick BoniakowskiMarket Proof Marketing · Sorting Through the Perceptions & Realities of Today’s Mismatched Market with Nick BoniakowskiIn this episode, Kevin Oakley is joined by Nicholas Boniakowski, Head of Agent Partnerships at Opendoor. Together, they discuss an article from Opendoor that sheds light on the current real estate market. Nick unpacks what a “mismatched market” means and the inconsistencies with what consumers are saying and what they are doing. They talk about the future of the economy and Opendoor’s dedication to making sure sellers know they have options in an uncertain market.Kevin and Nick discuss:This arti...
2023-08-2842 min
Market Proof Marketing: Home Builder Marketing InsightsEp 298: Building Certainty for the Uncertain Builder With Julie JarnaginMarket Proof Marketing · Ep 298: Building Certainty For The Uncertain Builders with Julie JarnaginIn this episode, Kevin Oakley is joined by our very own Julie Jarnagin to talk about her new book Building Certainty! Julie gives us an inside look into what she believes to be the most valuable takeaways as well as her reasons for writing this book in the first place. Content can be a source of pain for builders, but Julie has simplified the process and created a guide to make it that much easier!Kevin and Julie discuss:Her NEW boo...
2023-08-2124 min
Market Proof Marketing: Home Builder Marketing InsightsEp 285: The "Programmatic" ProblemMarket Proof Marketing · Ep 285: The "Programmatic" ProblemIn this episode, Kevin Oakley, Jackie Lipinski and Julie Jarnagin discuss “Programmatic Ads” and why Kevin thinks that if you hear someone use the word “programmatic” they are either trying to sell you something or they don’t know what they’re talking about. They talk about introverts and extroverts in the workplace and ponder the traits associated with both, but suggest no matter your personality you can develop the skills needed to be successful even if they don’t come naturally. Kevin shares his thoughts on the Apple Vision Pro and shows off his Que...
2023-06-1548 min
Market Proof Marketing: Home Builder Marketing InsightsEp 283: Letting Go and Shifting Mindsets with Nicole Maggio-DeatonMarket Proof Marketing · Ep 283: Letting Go and Shifting MindsetsKevin Oakley is joined by Nicole Maggio-Deaton, the Marketing Manager for Chesapeake Homes who is celebrating nine years with them. She shares about her journey through earning her degree in Business Administration with a focus in Marketing and landing a position with Chesapeake Homes as a Sales Agent that eventually led her back to Marketing. Together, they talk about how having a background in sales can really benefit those going into marketing but also highlight the mental shift one has to take in order to switch over. Kev...
2023-06-0528 min
Market Proof Marketing: Home Builder Marketing InsightsEp 280: Choosing to Prioritize Your Goals with Michelle Simms-ReiterMarket Proof Marketing · Ep 280: Choosing to Prioritize Your Goals with Michelle Simms-ReiterKevin Oakley is joined by Michelle Simms-Reiter, formerly a home building company owner and NC licensed Real Estate Broker and now founder of Strive Coaching Studio. She shares her journey through starting a home building company during the 2008 recession that became a huge success to founding Strive Coaching Studio. Together, they talk about how change starts from within and that it is up to the individual to choose to make changes that lead to success in your workplace as well as in personal achievements.
2023-05-2241 min
Market Proof Marketing: Home Builder Marketing InsightsEp 276: Lawsuits and Listings with Rob HahnMarket Proof Marketing · Ep 276: Lawsuits and Listings with Rob HahnIn this episode, Kevin Oakley sits down with Robert Hahn, CEO of Decentre Property Exchange and writer of NotoriousRob.com to discuss everything from a current lawsuit case that could lead to an uncertain future for big corporations to Decentre Property exchange and their core functions as an MLS company. They share their goals and hopes for future home buyers that include simplifying an overly complicated process. Kevin Oakley and Rob discuss:Cases Burnett and Moehrl and the financial impacts both wi...
2023-05-0158 min
Market Proof Marketing: Home Builder Marketing InsightsEp 274: Make the Circle BiggerMarket Proof Marketing · Ep 274: Make the Circle BiggerIn this episode, Kevin Oakley, Andrew Peek, and Bryce Baker discuss the cap on potential in the current market making people restless and feeling the need to make an impact. They touch on their frustrations with geofencing, wishing builders would cast their geography net wider and share advertising methods they find effective. Story Time (28:20)Bryce is excited to attend the online sales academy Kevin talks about testimonial bankruptcy and ways of creating new onesAndrew shares that Google ads is still a mystery for many of the...
2023-04-201h 04
Market Proof Marketing: Home Builder Marketing InsightsEp 271: The Art of Curating a Successful Conference with Greg FusonMarket Proof Marketing · Ep 271: The Art of Curating a Successful Conference with Greg Fuson In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year’s event will look like, and the value of activating someone’s emotions through events.
Kevin and Greg discuss:
What makes PCBC different from other conferences in our industry
What to expect at PCBC this year
The i...
2023-04-0328 min
Market Proof Marketing: Home Builder Marketing InsightsEp 270: Imposter SyndromeMarket Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career.
Story Time (15:47)
Andrew just returned from a cruise and it had him thinking about the internet access, or lack thereof. Was it a conscious decision?
Julie shares an exp...
2023-03-3047 min
Market Proof Marketing: Home Builder Marketing InsightsEp 268: Diving Into Home Builder Data with Rick Holmes and Alan RatnerMarket Proof Marketing · Diving Into Home Builder Data with Rick Holmes and Alan Ratner
Kevin Oakley is joined by two industry experts, Alan Ratner, Managing Director at Zelman & Associates, and Rick Holmes, CEO of Home Builder Data, to take a deep dive into the world of home builder data. Join us as we explore the insights they've gathered, discuss the roles of first-time home buyers now and in the future, and how they use data to track trends for and from home builders nationwide.Kevin, Alan, and Rick discuss:...
2023-03-2041 min
Market Proof Marketing: Home Builder Marketing InsightsEp 262: The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert DietzMarket Proof Marketing · The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert Dietz
Kevin Oakley was joined by Dr. Robert Dietz, the Chief Economist and Senior Vice President for Economics and Housing Policy for the National Association of Home Builders. They discuss the housing deficit and limiting factors around the housing marketing, the current home supply and mortgage rates, the anticipated rise in cyclical home supply, and looking into the 2030s and beyond. Here's a sampling of what Kevin and Robert discuss:The rate of change in mortgage int...
2023-02-1346 min
Market Proof Marketing: Home Builder Marketing InsightsEp 258: Do You Convert Announces New Creative Director Karla TutenMarket Proof Marketing · Do You Convert Announces New Creative Director Karla Tuten
Kevin Oakley is joined by Do You Convert’s new Creative Director, Karla Tuten! They dive into Karla’s unique experience working with home builders over the years, what projects she’s most proud of, why branding and graphic designs need to be minimal yet meaningful design and what that means, and more!Kevin and Karla discuss:Ep 121: Deep Design with Karla TutenThe obstacles that can get in the way of great graphic designKarla’s favorite rebrands a...
2023-01-2335 min
Market Proof Marketing: Home Builder Marketing InsightsEp 249: Turning the World Upside Down with Jack Burlinson and Isaac KassabMarket Proof Marketing · Turning the World Upside Down with Jack Burlinson and Isaac Kassab
Kevin Oakley is joined by Jack Burlinson, Founder and CEO of Stageglass, and Isaac Kassab, Head of Growth at Stageglass. Together they discuss how to turn construction documents into interactive video-game environments, who Wows them in the industry and in life, along with how they create certainty with renderings.Kevin, Jack, and Issac also discuss:Thoughts on Automating ArtHow to solve problems with and without a.i.How they plan to learn and build th...
2022-11-1445 min
Market Proof Marketing: Home Builder Marketing InsightsEp 246: Have Your Tactics Changed Fast Enough with Jeff ShoreMarket Proof Marketing · Have Your Tactics Changed Fast Enough with Jeff Shore
Kevin Oakley was joined by Jeff Shore to talk about his new 📚 book (From Contract To Close by Jeff Shore and Bob Mirman) and his perspective on current market conditions. When Kevin got an opportunity to ask someone with as much wisdom as Jeff has... he did his best to ask good questions.Here's a sampling of just a few of the questions Kevin asked Jeff Shore:"Has the current market conditions created more...
2022-10-3142 min
Market Proof Marketing: Home Builder Marketing InsightsEp 243: Communicating The Vision Of A Home with Steve OrmondeMarket Proof Marketing · Communicating The Vision Of A Home with Steve Ormonde
Kevin Oakley was joined by Steve Ormonde, owner of Focus 360. They talk about shortening the home-buying sales cycle, the progression of renderings and virtual tours over the years, and how to communicate the vision of a home along with all the tools to support that goal, both onsite and online.Kevin and Mike discuss:How the pandemic shifted the mindset of builders to move faster.How "style curation" may play an essential role for buyers in...
2022-10-1730 min
Market Proof Marketing: Home Builder Marketing InsightsEp 242: Favorite Builder PodcastsMarket Proof Marketing · Ep 242: Favorite Builder Podcasts
Kevin Oakley & Mike Lyon discuss their personal Online Sales and Marketing Summit takeaways, the latest Online Sales benchmark numbers, how to actually count appointments, and Builder Online's list of favorite builder podcasts! Story Time (1:11)Mike Lyon shares his favorite Online Sales & Marketing Summit memories.Kevin Oakley reviews the first principles from the Summit and a recent home builder conversation around trying a marketing route again but in a new way. Supporting PartnerThe M...
2022-10-1257 min
Market Proof Marketing: Home Builder Marketing InsightsEp 240: Stopping the Lag in Home Builder Data with Mike SimonsenMarket Proof Marketing · Stopping the Lag in Home Builder Data with Mike Simonsen
Kevin Oakley was joined by Mike Simonsen, the Founder and CEO of the housing analytics firm Altos Research. They talk about how this housing market is different from the downturn, how Altos Research began, what the leading indications they consider and track, as well as why there is such a lag in builder data.Kevin and Mike discuss:What Altos Research is doing to fix the lag in home builder data.Why the aggregated data pro...
2022-09-2945 min
Market Proof Marketing: Home Builder Marketing InsightsEp 237: Mastering Master Plan Communities with Cassie CatalineMarket Proof Marketing · Mastering Master Plan Communities with Cassie Cataline
Kevin Oakley is joined Cassie Cataline, Director of Marketing at Nexton in South Carolina. Kevin and Cassie review the steps taken over the years to lead Nexton to be named the best mixed-use community in the US and one of the top 25 master-planned communities regarding sales. Kevin and Myers discuss:Why simplification is key for consumers when there are so many choices.Planning events and micro-events for the public and homeownersHow they communicate with the HOAHow long they cr...
2022-09-1233 min
Market Proof Marketing: Home Builder Marketing InsightsEp 231: The Future of Designing Homes Is Here with Marc MinorMarket Proof Marketing · Ep 231: The Future of Designing Homes Is Here with Marc Minor
Kevin Oakley was joined by Marc Minor, Founder and CEO at Higharc. Kevin and Marc discuss how builders can design homes and sell homes in 3D, how to fix the “hair on fire” mentality in the industry, how builders can gather data on potential floor plans before construction begins, and how to eliminate work that is fundamentally repetitive. Kevin and Marc discuss:How to use digital tools to improve the customer experienceHow they can help cr...
2022-08-1035 min
Market Proof Marketing: Home Builder Marketing InsightsEp 228: History Doesn't Repeat, It Rhymes with Myers BarnesMarket Proof Marketing · History Doesn't Repeat, It Rhymes with Myers Barnes
Kevin Oakley is joined by Myers Barnes, owner of Myers Barnes Associates. Kevin and Myers discuss the theory that history doesn’t repeat itself but does rhyme regarding the housing market. The lessons marketers and sales need to remember from the history of the housing market. Why people need to shift their mindsets to understand they are not just selling homes they’re selling hope and why it’s never as bad as you think it is, it’s only as bad as you thi...
2022-07-2545 min
Market Proof Marketing: Home Builder Marketing InsightsEp 225: Making A Difference Through Marketing with Carol MorganMarket Proof Marketing · Making A Difference Through Marketing with Carol Morgan
Kevin Oakley was joined by Carol Morgan, President of Denim Marketing, cohost of the Sales & Marketing Power Hour, and the author of several marketing books. Kevin and Carol examine the value of Public Relations and how to bring value and attention to a builder’s message. Plus they discuss knowing who the industry difference-makers are when a recession hits, how Carol helped shape Kevin’s early career, and the thrill of helping create a difference through stories.Kevin and Carol discuss:How marketing and PR to...
2022-07-1137 min
Market Proof Marketing: Home Builder Marketing InsightsEp 220: The Paradox of Home Selection Choices with Joel FleischmanMarket Proof Marketing · The Paradox of Home Selection Choices with Joel Fleischman
Kevin Oakley is joined by Joel Fleischman, President of Drexel Building Supply. They discuss the cost and waste-saving benefits with the off-site construction of homes, the paradox of choice when it comes to buyer selections, and more!Kevin and Joel discuss:Why homebuyer selections are usually extremely predictable Why less is more when it comes to home selections and off-site buildingThe beliefs behind off-site construction & more!Questions? Comments? Email show@doyouconvert.com...
2022-06-1335 min
Market Proof Marketing: Home Builder Marketing InsightsEp 214: Death to Bad Home Photography with Chad DaviesMarket Proof Marketing · Death to Bad Home Photography with Chad Davies
Kevin Oakley is joined by Chad Davies, CEO & Owner of Davies Imaging Group. Chad and Kevin call for the end of the “crime scene” style photography of homes and give tips on how to take great photographs (even if you are using just your phone). Plus, Chad shares how his journey into new construction home photography began, the difference between quantity and quality architectural photos, how to capture moments that invoke feelings, why he developed a course around taking new home photos with y...
2022-05-1628 min
Market Proof Marketing: Home Builder Marketing InsightsEp 212: Here Comes The Massive Housing Disruption with Rob HahnMarket Proof Marketing · Ep 212: Here Comes The Massive Housing Disruption with Rob Hahn
Kevin Oakley is joined Robert Hahn, Managing Partner of 7DS Associates, cohost of the podcast Industry Relations, and writer of NotoriousRob.com. They discuss the potential mass disruption coming to the real estate world when it comes to cooperation compensation for real estate agents and what builders need to know. They touch on the illusion of permanence in the industry, the impact of the rising interest rates, and more.Kevin Oakley and Robert discuss:Why th...
2022-05-0958 min
Market Proof Marketing: Home Builder Marketing InsightsEp 210: Selling Homes Predictably with Kimberly MackeyMarket Proof Marketing · Selling Homes Predictably with Kimberly Mackey
Kevin Oakley is joined by Kimberly Mackey, Sales & Marketing Management Consultant, Sales Trainer, & Keynote Speaker at New Home Solutions. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until they know where they are currently at when it comes to community-level web traffic, leads, and sales. Kevin Oakley and Kimberly discuss:What 10 | 5 | 2 | 1 means to home buildersWhy marketers need to pay attention to the even-flow production scheduleHow the Law of Inert...
2022-05-0247 min
Market Proof Marketing: Home Builder Marketing InsightsEp 207: Beyond the WOW of Augmented RealityMarket Proof Marketing · Beyond the WOW of Augmented Reality
Kevin Oakley is joined by Richard Penny, CEO at Reactar Labs | Creators of homeAR.io. They discuss how home builders are utilizing augmented reality to help buyers visualize their new home, in detail, at each step of their home buying journey. Richard shares what sparked his journey into AR and how they're able to quickly turn any home design into a pre-build AR walkthrough experience.Kevin Oakley and Richard also discuss:How Richard’s personal new home buyi...
2022-04-1929 min
Market Proof Marketing: Home Builder Marketing InsightsEp 204: Atypical Home Selling Season Data with Qadra EvansMarket Proof Marketing · Atypical Home Selling Season Data with Qadra Evans
Kevin Oakley and Andrew Peek are joined by Qadra Evans, Director, Industry Relations, New Construction at Zillow. They break down the data of the latest New Construction Consumer Housing Trends Report. They analyze the report's main takeaways including the increase in interest in new construction homes, the changes the pandemic had and continues to have on homes, and more. Kevin Oakley, Andrew Peek, and Qadra Evans also discuss:Over 9,000 buyers were surveyed for...
2022-04-0441 min
Market Proof Marketing: Home Builder Marketing InsightsEp 202: Why Builders Online Shopping Carts Are DifferentMarket Proof Marketing · Why Builders Online Shopping Carts Are Different
Kevin Oakley is joined by Jason Hardy, the Co-Founder, and CEO of Ownly. Jason describes Ownly’s vision to become the “Shopify” for new construction and allow builders the ability to embed a shopping cart and check out experience on their website. Kevin Oakley and Jason Hardy also discuss:Why the customer, and not technology, needs to be put first in the buying online experience. How the transparency of a car buying experience inspired the creation of Ownly.Why Ownly lean...
2022-03-2841 min
Market Proof Marketing: Home Builder Marketing InsightsEp 201: Creating Consumable Content with Megan WestMarket Proof Marketing · Creating Consumable Content with Megan West
Kevin Oakley is joined by Megan West, Vice President Of Community Experience for the Washington State Division of Tri Pointe Homes. They discuss how Megan’s past experience of working in the marketing department of professional sports companies for the last decade has helped shape how she thinks about and creates content. She shares why she recommends leaning into creating top-funnel marketing content along with lower-funnel one-on-one content pieces. Megan also shares how she successfully teamed up with a design partner who created 20 week...
2022-03-2038 min
Market Proof Marketing: Home Builder Marketing InsightsEp 198: Create Once, Publish Everywhere (COPE) with Savannah PaverMarket Proof Marketing · Create Once, Publish Everywhere (COPE) with Savannah Paver
Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create Once, Publish Everywhere) and how it aligns with pushing out with their marketing content. Why SEO is becoming more and more important and why it’s so important for any company’s business.
2022-03-0735 min
Market Proof Marketing: Home Builder Marketing InsightsEp 195: Technology & Real Estate With Spencer RascoffMarket Proof Marketing · Technology & Real Estate With Spencer Rascoff
Kevin Oakley is joined by Spencer Rascoff, Co-founder & Chair of Pacaso, Recon Food, Queue, Supernova SPAC, dot.LA, 75 & Sunny Ventures. Spencer was also the co-founder and former chief executive officer of Zillow Group, and one of the co-founders of Hotwire.com.Kevin and Spencer discuss the relationship of technology and real estate, Spencer breaks down the details and benefits of Pacaso, and together they coin a new acronym for the industry: S.F.B.C.O. which stands for Single Family Built for Co...
2022-02-2141 min
Market Proof Marketing: Home Builder Marketing InsightsEp 194: The NAHB International Builders' Show 2022 RecapMarket Proof Marketing · The NAHB International Builders' Show 2022 Recap
Kevin Oakley, Mike Lyon, Jen Barkan, Andrew Peek, Jessie Suggs & Julie Jarnagin recorded a special episode of the podcast LIVE while at the 2022 International Builders' Show in Orlando, FL. They share their favorite moments while at the IBS and note their biggest takeaways.Mike LyonIBS 2022 AKA the rise of Online Sales Specialists! We had such a great time celebrating all the Nationals Silver and Gold winners. We were so proud of clients winning gold for Online Sales Specialist of t...
2022-02-1722 min
Market Proof Marketing: Home Builder Marketing InsightsEp 192: Empowering Everyone With The Freedom To Move with Alex Toth and Derek Schairer from OpendoorMarket Proof Marketing · Empowering Everyone With The Freedom To Move with Alex Toth and Derek Schairer from Opendoor
Kevin Oakley is joined by Derek Schairer, the General Manager of Home Builder Partnerships and Business Development at Opendoor, and Alex Toth, the General Manager, Homebuilder Partnerships and Business Development at Opendoor. They discuss how Opendoor has grown over the years, how they partner with new home builders, and how their mission is to empower everyone with the freedom to move. Alex and Derek explain the benefits builder partners receive free of charge, including t...
2022-02-0740 min
Market Proof Marketing: Home Builder Marketing InsightsEp 189: The Value Of Video Marketing Content with Dawn DantzlerMarket Proof Marketing · The Value Of Video Marketing Content with Dawn Dantzler
Kevin Oakley is joined by Dawn Dantzler, Vice President of Marketing & Customer Experience at Tilson Homes in Texas. Kevin and Dawn discuss the value of long-form and short-form video content, who can and should represent a company in videos, and how to think about content in ways that moves a person down the marketing funnel. After over 83 episodes of Tuesdays at 2pm with Tilson Live, Dawn shares her biggest takeaways, including how they’ve created brand loyalty through transparency, and the impressive metrics behind their long...
2022-01-2436 min
Market Proof Marketing: Home Builder Marketing InsightsEp 186: Evolving Together with Devon BloxomMarket Proof Marketing · Evolving Together with Devon BloxomKevin Oakley is joined by Devon Bloxom, Director of Marketing and Online Sales for Estridge Homes in Indiana. Devon shares how her team has grown over the years and how they hire with company culture in mind. She shares the tragic worst-case scenario that her marketing team had to overcome after the person who handled their website passed away unexpectedly. Estridge Homes has been building homes in the Indianapolis area for nearly five decades and it has often been referred to as Indy’s Hometown Builder. Kevin and Devon also...
2022-01-1034 min
Market Proof Marketing: Home Builder Marketing InsightsEp 184: Managing The Digital Experience with Ananth RaoMarket Proof Marketing · Managing The Digital Experience with Ananth Rao
Kevin Oakley is joined by Ananth Rao, Senior Director of Marketing at EYA Marketing, LLC. They discuss Ananth’s continued success with virtual Presale Without Fail community launch events during the pandemic, the process behind rolling out a brand new Hubspot CRM program, what the future of marketing automation looks like, and more! EYA Marketing LLC focuses on highly walkable neighborhoods that feature innovative architecture. They have sold over 5,000 new homes in more than 40 neighborhoods located across Maryland, Virginia, and Washington DC. Kevin and Ananth discuss:Anan...
2021-12-3030 min
Market Proof Marketing: Home Builder Marketing InsightsEp 180: Best Professional Development SeriesMarket Proof Marketing · Best Professional Development Series
Kevin Oakley, Andrew Peek, Jackie Lipinski, and Sarah Simmerman are pleased to announce you are now listening to an award-winning podcast! The Market Proof Marketing podcast won Silver, and competes for Gold, for Best Professional Development Series from The Nationals, NAHB’s most prestigious award competition in new-home sales and marketing! Plus the team discusses the latest Market Proof Marketing Academy, the psychology of low expectations, the Q3 Online Sales Benchmarks for home builders, Ivy Zelman, and real estate in the metaverse.
...
2021-12-0948 min
Market Proof Marketing: Home Builder Marketing InsightsEp 177: Are All Marketers Liars?Market Proof Marketing · Are All Marketers Liars?
Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying.
Story Time (2:11)
Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying.
Samantha is finally preapproved and aim...
2021-11-1739 min
Market Proof Marketing: Home Builder Marketing InsightsEp 175: Increasing Buyer Engagement With Photos with Gordon HendersonMarket Proof Marketing · Increasing Buyer Engagement With Photos with Gordon Henderson
Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to cleaner job sites, and how to encourage buyers to share photos on social media platforms.
Questions? Comments? Ema...
2021-11-0825 min
Market Proof Marketing: Home Builder Marketing InsightsEp 166: Is The Home Priced Too High Or Do You Need Better Marketing?
Market Proof Marketing · Is The Home Priced Too High Or Do You Need Better Marketing?
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketing.
Story Time (02:16)
Andrew shares his experience with Amazon’s...
2021-09-2350 min
Market Proof Marketing: Home Builder Marketing InsightsEp 155: Is Frictionless Virtual Homebuying Attainable?
Market Proof Marketing · Is Frictionless Virtual Homebuying Attainable?
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever be attainable after Kevin once again attempts to purchase a new home online. Also in this episode, they talk about a city that has decided to ban a home builder from renting any of their homes, google’s recent announcement to push back blocking third-party cookies, google’s new image extensions, and more!
Story Time (2:11)
Jackie had a surprise guest at her house this week...
2021-07-0151 min
Market Proof Marketing: Home Builder Marketing InsightsEp 154: Stretching Your Creative Content Muscles
Market Proof Marketing · Stretching Your Creative Content Muscles
Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more!
Story Time (1:30)
Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber p...
2021-06-241h 03
Market Proof Marketing: Home Builder Marketing InsightsEp 151.5: The New 2021 Online Sales Benchmarks for Q1
Market Proof Marketing · 2021 Online Sales Benchmarks: New Year, New Metrics, Solid Results
For this special episode of Market Proof Marketing, Kevin Oakley discusses the metrics behind the data that created the 2021 Online Sales Benchmarks infographic for Q1 of 2021 and why we made a conscious effort to only included data we could verify. Listen to the podcast version of Mike Lyon and Jen Barkan‘s Facebook live via the link above or check out the full recorded video here. Kevin Oakley also shares the exciting news that is the Market Proof Awards are now open for entries, so be...
2021-06-0836 min
Market Proof Marketing: Home Builder Marketing InsightsEp 151: Content Calendar Conversations
Market Proof Marketing · Content Calendar Conversations
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn’t a one-size-fits-all solution. Kevin also recounts his latest secret shop of a home builder who recently fired their entire online sales team and replaced them with chatbots, it was predictably terrible.
Story Time (4:05)
Jackie shares why she’s proud of the marketers lately who are utilizing this unique time to go full steam ahead on creative content solutions.
Andrew discusses why a content calendar template isn’t a one size fits all item...
2021-06-0347 min
Market Proof Marketing: Home Builder Marketing InsightsEp 147: The Market Proof Awards & CallRail Updates with Madelyn Wing
Market Proof Marketing · The Market Proof Awards & CallRail Updates with Madelyn Wing
Kevin Oakley, Andrew Peek, and Jackie Lipinski have some exciting news! Do You Convert is launching the Market Proof Awards, a data-driven awards program to recognize marketing & online sales excellence in the home building industry! Then Jen Barkan and Kevin Oakley talk with Madelyn Wing from CallRail, about how they listen to home builders and their needs when creating and updating existing features.
Story Time (1:05)
Jackie Lipinski is proud to announce the new Market Proof Marketing podcast graphics are here!
Andrew Peek sh...
2021-05-051h 40Market Proof Marketing: Home Builder Marketing InsightsEp 146: Reducing Chaos For “Buy Online”
Market Proof Marketing · Ep 146: Reducing Chaos For “Buy Online”
Kevin Oakley, Andrew Peek, and Jackie Lipinski shake up the podcast with an impromptu clash-of-the-titans debate, as Jackie and Andrew give their options on who should be responsible for creating visual content elements: in-house teams vs external resources. And Kevin has had it with a builder who is claiming they’ve solved the “Buy Online” problem when in fact, they seem to be creating more chaos for their company and their customers.
Story Time (1:15)
Jackie Lipinski wants to remind builders that google data studio is a great res...
2021-04-2953 minMarket Proof Marketing: Home Builder Marketing InsightsEp 145: Priority Lists for Online Sales
Market Proof Marketing · The Rules Are Changing
Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss the ever-changing ecosystem that is online sales and marketing for home builders in 2021. They talk about how OSC’s should handle priority lists, how being nimble and flexible is the key to moving forward in an ever-changing market, and how some home buyers are taking the term Online Sales “Counselors” very literally. Mike and Jen also discuss how management needs to understand that Online Sales Specialists’ data is g...
2021-04-231h 13Market Proof Marketing: Home Builder Marketing InsightsEp 144: 2022 Market Predictions and Beyond
Market Proof Marketing · 2022 Market Predictions and Beyond
Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders and buyers alike, why the market might shift in favor of more home rentals, and how the lack of land in the future will pave the way for more creative home product offerings.
Story Time (1:00)
Jackie Askews shares with the team that after seven months of building a new construction home, her township has made the process so difficult and expensive that her fa...
2021-04-1557 minMarket Proof Marketing: Home Builder Marketing InsightsEp 143: Zillow’s New Construction Consumer Housing Trends Report with Brett Steele
Market Proof Marketing · Zillow’s New Construction Consumer Housing Trends Report with Brett Steele
Kevin Oakley, Andrew Peek, and Jackie Lipinski talk with Brett Steele, the Sr. Sales Manager of New Construction at Zillow Group, about Zillow’s New Construction Consumer Housing Trends Report of 2020. They review the fascinating data behind people’s purchasing habits compared to previous years, they touch on the future of technology and how it can apply when purchasing a new home, and they discuss the benefits homebuilders have over resale homes.
Also in this episode, the Do You Convert team discusse...
2021-04-071h 40Market Proof Marketing: Home Builder Marketing InsightsEp 142: Builders Choosing Intentionally NOT To Sell Homes
Market Proof Marketing · Ep 142: Builders Choosing Intentionally NOT To Sell Homes
Kevin Oakley, Andrew Peek, and Jackie Lipinski are back this week to talk about the big picture of why new home sales in some areas seem to be down year-over-year (spoiler alert…it’s not just the weather, it’s also the lack of inventory). They discuss Kevin’s first builder visit in over a year, the actual value behind going viral on TikTok, and the current ad spend reduction numbers seen across the board.
Story Time (7:37)
Jackie Lipinski has to learn...
2021-04-0151 minMarket Proof Marketing: Home Builder Marketing InsightsEp 98: Why Online Marketing and Sales Need Each Other Now
Mike Lyon and Jen Barkan join Kevin Oakley for a special LIVE edition of Market Proof Marketing to discuss why online sales and marketing should be in complete sync as we adapt to current market conditions. This episode was originally recorded in a Facebook Live broadcast. You can listen now or watch the video here.
News (1:42)
Who Wants to Talk to a Bot During a Pandemic? – Mike’s position on chats, bots and their role in the current environment.
Corona Conversions Don’t Count – But Here Are the Metrics That Do –
The danger of over-repor...
2020-04-281h 02Market Proof Marketing: Home Builder Marketing InsightsEp 95.5: Virtual Tours, Martech and Social Ad Spend
Kevin, Andrew and Becca talk shop about virtual home tours, not forgetting lessons learned today, determining your essential martech, and a social ads pop quiz.
Story Time (4:09)
Kevin has been getting requests to explain entire sales and marketing processes in a “quick email or text.” There are no shortcuts.
In the News (13:08)
Virtual, robot and solo home touring soar as social distancing hits the housing market amid coronavirus fear (CNBC.com)
It’s time to evaluate your martech budget (MarketingLand.com)
Question of the Week (31:43)
If you run carousel ads on soc...
2020-04-0949 minMarket Proof Marketing: Home Builder Marketing InsightsEp 93: Builder Survey, iBuyers and Social Ads
Kevin shares the latest builder website traffic stats, ProBuilder is conducting a survey and keeping a running tab on how the pandemic is impacting builders, iBuying has stopped, and where should you spend your social ad dollars? Kevin, Andrew and Becca recap the very latest in shifting market conditions.
Story Time (1:39)
Becca attends a wedding where no hugging, dancing or hand shaking was allowed.
Andrew realizes 6 feet is not a normal distance to keep from people in everyday life.
Kevin wonders when the elbow bump emoji is coming…
Observations/Comments on Market Conditions (9:24)...
2020-03-2343 minMarket Proof Marketing: Home Builder Marketing InsightsEp 75: Extended Story Time with Kevin
This special episode is extended story time with Kevin because his internet wouldn’t allow for a normal recording session to happen. Enjoy!
Story Time:
The Oakley’s begin the process of looking for their next home – and things don’t all go quite as expected
The minimum standard for digital marketing keeps getting higher and higher. If you’ve rely heavily on the MLS to drive sales you might relate.
News and Q&A : (25:00)
Deadline for nominations to Professional Builder’s 40 Under 40 is Monday November 25th!
Facebook is offering to give home builder...
2019-11-2435 min