Shows
Experience Builders053 - Beyond the Pitch: Mastering the Customer ExperienceHow can businesses transform ordinary transactions into memorable experiences? Chris dives into the psychology of buying, the power of authentic sales interactions, and how to deliver standout service that keeps customers coming back.Time Stamps00:52 - Episode Intro01:04 - The Giant Adirondack Chair Story03:51 - The Importance of a Good Salesperson19:33 - Customer Knowledge and Expectations20:00 - Building Trust and Credibility22:58 - Delivering a Five-Star Experience31:08 - Beyond Five Stars: Elevating Customer ServiceSnippets from the Episode“It’s way more than just the thing I’m buying—it’s abo...
2025-07-2441 min
Experience Builders052 - Your Career Legacy: What Will Your Professional Obituary Say About You?What do you want to be remembered for professionally? Chris reflects on legacy, leadership, and how to craft a career story that truly matters. Tune in!Time Stamps00:40 - Episode Intro01:00 - Reflecting on Leadership Roles01:52 - The Importance of Legacy03:36 - Main Characters and Their Flaws04:42 - Crafting Your Professional Story06:06 - Real-Life Examples of Legacy10:50 - The Impact of Personal Touches15:03 - Final Thoughts and TakeawaysSnippets from the Episode“If each one of us is the main character in our own movie… what scenes or epis...
2025-07-0321 min
Experience Builders051 - Managing Through (Predictable) Seasonal Slow DownsFeeling the pinch of a seasonal slowdown? Listen in as we discuss practical ways to handle predictable downtimes in the trade show industry.Time Stamps00:32 - Episode Intro02:27 - Understanding the Trade Show Industry's Seasonal Patterns04:49 - Strategies for Managing Financial Pressures10:58 - Optimizing Operations During Slow Periods21:53 - Maximizing Efficiency During Slow Periods22:40 - Targeting Busy Industries During Slow Months24:21 - Strategic Financial Management27:27 - Reemerging from Slow PeriodsSnippets from the Episode ”A mentor of mine decades ago said, in the trade show and event space, you...
2025-06-1942 min
Experience Builders050 - From Passport to Show Floor: Entering the US for Trade Shows and Conferences with EaseHeading to an international trade show? Listen to this episode and learn how to simplify your travel prep! Learn about visas, entry protocols, and practical tips for a seamless journey.Time Stamps00:42 - Episode Intro01:02 - Legislative Action Day Preview01:38 - The Four Ts: Tariffs, Taxes, Talent, and Travel02:27 - Importance of International Travel for Trade Shows03:39 - US Entry Requirements and Documentation08:43 - Navigating US Customs and Border Patrol12:54 - Travel Tips and Best Practices28:06 - Final Thoughts and ResourcesSnippets from the Episode"Just because you're...
2025-06-0529 min
Experience Builders049 - Don’t Just Show Up: Design a Booth That WorksJoin us as we dive into the essentials of designing an effective trade show booth. Learn how giving your booth a clear purpose can make all the difference in attracting and engaging visitors. Don't just show up—stand out!Time Stamps00:41 - Episode Intro01:05 - Understanding the Trade Show Industry Post-Pandemic02:44 - The Concept of Jobs to Be Done04:55 - Defining Your Trade Show Booth's Job06:44 - Strategies for Effective Booth Design10:35 - Preparing and Managing Booth Staff20:18 - Real-Life Examples of Successful Booths30:26 - Final Tips and Resources for Exhibitors...
2025-05-1535 min
Let's Go For A WalkThe Cost of ConvenienceWhat costs are we willing to pay for convenience? Unplugging taught me more than I expected. Let's go for a walk.
2025-05-0213 min
Experience Builders048 - Exhibit Spend: Do I Rent or Purchase?Dive into the key considerations when choosing to rent or purchase exhibit displays for trade shows. Find out which option could save you time and money while enhancing your trade show presence.Time Stamps00:38 - Should You Buy or Rent?01:18 - Factors to Consider When Deciding02:17 - Cost of Owning an Exhibit05:16 - Maintenance & Repairs12:43 - Advantages of Renting14:25 - Cost Comparison: Renting vs. Buying16:54 - Customization and Mixed Models21:36 - Disadvantages of Renting30:27 - Choosing the Right Exhibit House32:44 - Conclusion and Final ThoughtsSnippets from the Episode
2025-05-0135 min
Let's Go For A WalkConsumer or Covenant?Are your relationships transactional or intentional? A stroll through thoughts on community and change. Let's go for a walk.
2025-04-2110 min
Experience Builders047 - More Than a Booth: It's a "Branch Office"Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!Time Stamps00:48 - Episode Intro02:38 - Opening a Branch Office at Trade Shows06:10 - Strategic Planning for Trade Show Success10:11 - Engaging and Training Your Staff22:48 - Engaging Trade Show Visitors22:58 - Choosing the Right Staff for Your Booth24:37 - Creating a Compelling Booth Experience26:40 - Maximizing Client and...
2025-04-1742 min
Experience Builders046 - Setting Intentional Revenue TargetsJoin Chris & Khalil as they explore strategies for hitting new revenue targets through intentional planning and effective team engagement. Discover how profit sharing can align your team towards common goals. Tune in now!Time Stamps01:00 - Episode Intro02:44 - Revenue Targets and Growth Strategies07:24 - Reviewing Financial Metrics11:58 - Managing Overhead and Fixed Costs17:05 - Profit Sharing and Employee Engagement24:57 - Planning for Seasonal Workload26:00 - Forecasting for Growth26:34 - Analyzing Customer Contributions29:07 - Project Management and New Opportunities34:16 - Setting Realistic Growth TargetsSnippets from the Episode"...
2025-04-0348 min
Experience Builders045 - Tariffs and Their Impact on Small Businesses with Rob CohenCurious about how tariffs are affecting our industry? Join our conversation with Rob Cohen, where we unravel how these taxes impact the market and what small business owners should know. It's a must-listen for every business owner!Time Stamps01:11 - Episode & Guest Intro03:48 - Historical Context of Tariffs05:08 - Current Tariff Policies and Their Implications08:09 - Legal and Political Aspects of Tariffs14:53 - Creative Solutions and Alternatives17:37 - Economic and Market Impacts21:07 - Challenges and Legal Actions24:06 - Global Perspectives and Future Trends25:48 - Impact of Moving Shows Internationally27:19 - Cost Implications for...
2025-03-1848 min
Experience Builders044 - GTD: Manage Emails BetterAre you constantly drowning in emails? Let’s dive into the Getting Things Done framework and discover powerful techniques to unsubscribe from chaos!Time Stamps01:18 - Episode Intro01:53 - Understanding 'Getting Things Done' (GTD)04:05 - Chris's Email Management Challenges09:12 - Implementing GTD in Email31:05 - Using Gmail Keyboard Shortcuts41:34 - Achieving Inbox ZeroSnippets from the Episode" Getting things done is a framework for stress-free productivity. Productivity is what he said, but there's a basic concept that kind of overarches it - that is your mind is great for ha...
2025-02-2750 min
Experience Builders043 - Why You Can't DIY a Trade Show Booth (and expect ROI)Thinking about building your own trade show booth? It might be more complex than you think. Tune in to our latest episode where we break down the unexpected costs and challenges!Time Stamps00:56 - Episode Intro02:01 - Understanding Trade Show Booth Requirements04:26 - Budgeting for Trade Show Booths06:31 - Space and Layout Considerations10:38 - Logistics and Hidden Costs14:16 - The Marshalling Yard17:31 - Maximizing the Exhibit Space19:17 - Engaging Attendees Effectively25:04 - Strategic Planning for Trade Shows30:07...
2025-02-1332 min
Experience Builders042 - The Profit Problem: They Say I Make Money, So Why Don't I Have Any? with Martin HollandEver feel like your business earns well but your pockets disagree? Join us for an eye-opening conversation with Martin Holland and learn practical tips on boosting your margins and understanding the true purpose of business. Time Stamps01:05 - Episode Intro01:47 - The Profit Problem: Analyzing Business Earnings06:18 - Understanding the Purpose of Business11:02 - Strategies for Increasing Profit Margins15:06 - Increasing Your Price19:18 - Reducing Cost & Doing More Work with the Same Resources24:50 - Pay for Performance29:13 - Understanding Profit & Cashflow30:02 - Four Reasons for Profit Without Cash31:47 - Managing Receivables and Debt32:27...
2025-01-2858 min
Experience Builders041 - Digital Fatigue: The Consequences of Better, Faster, EverywhereHave we lost the joy in our race to be better and faster? Discover the unseen consequences of our 'always-on' lifestyles and what we can do to find balance. Join us as dive deep on digital fatigue and its impacts on workplace and personal relations.Time Stamps01:07 - Episode Intro01:34 - Digital Fatigue: A Modern Dilemma06:48 - Defining Digital Fatigue09:27 - Strategies to Combat Digital Fatigue12:11 - Technological Advancements and Their Consequences15:56 - The Social Dilemma25:02 - Managing Digital Fatigue in the Workplace32:47 - Balancing Tech and Connection: A 2025 Outlook
2025-01-0939 min
Experience Builders040 - 2025 Outlook for the Trade Show IndustryWondering what 2025 holds for the trade show industry? In our latest episode, we share insights from economic forecasts and industry trends that could shape your business strategies. Don't miss it!Time Stamps00:20 - EDPA Access Event Recap03:17 - Challenges in Digital Advertising07:23 - Economic Forecast for 2025 and 202610:53 - Labor Market and Workforce Issues14:30 - Investment Strategies for 202519:04 - Hiring & Talent Acquisition30:59 - Future Outlook39:44 - Episode OutroResourcesEDPA website Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions...
2024-12-1940 min
Experience Builders039 - Eyes Wide Open: Considerations Before Becoming a Board Member of a Non-Profit Organization with Michael McMahonThinking about joining a non-profit board? Dive into our latest episode where we explore the importance of participation, leadership, and the personal growth that comes with board membership in the trade show and events space. Time Stamps01:00 - Episode Intro03:52 - Value of Board Participation05:45 - Leadership and Governance07:08 - Challenges and Lessons in Board Service08:38 - Effective Board Member Traits13:40 - Volunteerism and Efficiency21:29 - Identifying & Developing Qualified Board Members24:14 - Balancing Board Work and Career29:22 - The Value of Engaging Volunteers33:07 - Advice for Emerging Leaders36:20 - Episode OutroSnippe...
2024-12-0337 min
Experience Builders038 - Cold Calling in the Trade Show & Events Space with Chris Beall & Dan McClainIs cold calling dead? Listen in as we challenge the myths & misconceptions about cold calling in the trade show and event space with Chris Beall & Dan McClain. Get ready to turn a shaky strategy into a secret weapon!Time Stamps00:52 - Episode Intro02:12 - Guest Intro04:27 - How Connect and Sell Works11:12 - The Psychology of Cold Calling21:45 - Cold Calling in Trade Show Industry24:11 - Challenges in Cold Calling25:41 - Market Exploration and Product Development27:42 - Leveraging Connect and Sell for Success34:47 - How to Get Started with Connect & Sell38:58 - Episode...
2024-11-2144 min
Experience Builders037 - Why Join the EDPAWhether you're a new sales manager or a business owner, discover why joining the EDPA and connecting with like-minded professionals can transform your journey in the trade show space. Share experiences, gain insights, and grow together in this community!Time Stamps00:46 - Episode Introduction02:23 - What is the EDPA?03:59 - The Value of EDPA Membership08:27 - Educational and Networking Opportunities09:43 - EDPA Membership Structure15:53 - EDPA Chapters23:10 - How to Join and Get InvolvedSnippets from the Episode"This is a great community to be plugged in and g...
2024-11-0733 min
Experience Builders036 - LinkedIn for Trade Show ProfessionalsDiscover the secret to turning LinkedIn from a simple social platform into a key player in building reputation as a trade show professional. Don't miss out on effective content creation tips! Time Stamps00:58 - Episode Intro02:26 - The Importance of Social Media for Businesses03:22 - LinkedIn's Growing Influence04:58 - Creating Effective LinkedIn Content14:12 - The Value of Sharing and Reposting17:14 - Guidelines for Creating Original Content17:55 - Case Study: Small Business Owner on LinkedIn26:46 - Contrarian Opinions and Content Pillars28:09 - Balancing Personal and Professional Content31:18 - Effective Posting Strategies33:36 - Engagement Tactics a...
2024-10-2450 min
Experience Builders035 - Growth by Acquisition in the Tradeshow Industry with Mark TaylorReady to discover what it takes to grow through acquisitions? Join us with Mark Taylor as he shares his journey and the strategic insights behind acquiring not one, but two companies in the tradeshow industry. Dive into the world of strategic growth today!Time Stamps00:41 - Episode & Guest Intro01:18 - Mark's Strategic Acquisitions02:47 - Evaluating Growth Strategies04:49 - The Acquisition Journey Begins10:07 - Challenges of Multi-Location Operations17:56 - Navigating Deals: Asset vs. Stock Purchases21:34 - Things to Do & Consider Before an Acquisition27:06 - The True Cost of Acquisitions29:32 - Employee Expectations and Cultural...
2024-10-1048 min
Experience Builders034 - SOPs for the Trade Show IndustryUnlock the power of SOPs with our special guest, Jason Weddle of EDE! From quality control to boosting profitability, this one's a goldmine for operational success! Time Stamps01:00 - Episode Intro01:37 - Guest Introduction: Jason's Background03:18 - The Importance of SOPs in Business05:08 - Creating Effective SOPs06:39 - Evolution and Adaptation of SOPs12:42 - Quality Control and Practical Tools14:34 - Consistency in Custom Solutions21:20 - Writing and Implementing SOPs22:48 - The Danger of Uncommunicated Changes23:51 - Reviewing and Updating SOPs26:09 - Customizing SOPs for Clients26:58 - Examples of SOP Failures29:53 - The Role o...
2024-09-2641 min
Experience Builders033 - Work-Life Balance in the Trade Show IndustryBalancing work and life in the trade show industry is no joke. In this episode, we dive deep into tackling stress, handling burnout, and maintaining a healthy work environment. Don’t miss it!Time Stamps00:46 - A Summer of Unexpecteds06:32 - Work-Life Balance in the Event Industry12:15 - Managing Stress and Expectations24:42 - Balancing Work and Personal Life27:05 - Recognizing Burnout Symptoms30:15 - Maintaining a Healthy Work EnvironmentSnippets from the Episode“We live in this world of contingency plans and backup plans in the back up to a ba...
2024-09-1444 min
Experience Builders032 - Building a Startup in the Trade Show Industry with Hunter McKinley & Jordan WalkerFrom college buddies to startup founders! Listen to Jordan Walker & Hunter McKinley share their entrepreneurial journey from bootstrapping to securing venture capital. Don't miss their inspiring story!Time Stamps01:14 - Welcome Back Jordan and Hunter!03:18 - The Origin Story of Backtrack07:24 - The Product Hunt Breakthrough10:58 - Venture Capital Journey13:56 - Challenges and Lessons Learned20:11 - Current Status and Future PlansSnippets from the Episode“It was like the market loved our product that we built just for solving our own problems. So when the market said, "Hey, we like th...
2024-07-2530 min
Experience Builders031 - A.I. in the Business Event Space with Hunter McKinley & Jordan WalkerDive into the future of business events! Discover how A.I. is transforming the tradeshow game as Hunter McKinley & Jordan Walker reveal the magic of Backtrack and other A.I. tools in this episode. Don't miss it!Time Stamps01:03 - Episode & Guest Intro03:32 - The Birth of Backtrack04:31 - Backtrack's Impact on the Events Industry04:58 - How Backtrack Works17:13 - Recording and Privacy Concerns22:39 - AI in the Events Space30:29 - Future of Backtrack and AI33:55 - Practical AI Tools for the Event Space38:40 - Episode OutroSnippets from the Episode
2024-07-1140 min
Experience Builders030 - The Crime of Leniency: Maintaining Standards With ObjectivityCutting corners might feel easy, but it’s a crime in business! Check out our latest episode where Chris and Khalil discuss the pitfalls of leniency.Time Stamps00:49 - Episode Intro02:21 - The Concept of Leniency in Business03:44 - Objectivity vs. Subjectivity07:43 - The Impact of Leniency on Hiring15:05 - Leniency in Client Selection25:12 - Leniency in Quality Control and Production Standards30:01 - Conclusion and Final ThoughtsResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us
2024-06-0632 min
Experience Builders029 - Better Together: The Power of a CollectiveJoin us as we explore how leveraging strategic partnerships can be a game-changer in the trade show industry. From strategic outsourcing to building a collective, we cover it all! Time Stamps00:58 - Episode Intro02:13 - Trade Show Season and NPE Event03:18 - The Value of a Collective11:13 - Real-World Examples of Successful Collaboration13:48 - Evaluating and Choosing the Right Collective of Partners21:35 - Setting Standards for Outsourcing22:02 - Strategic Partner Selection & Vendor Management25:24 - Client Communication and Transparency28:36 - Project Management Challenges30:31 - Case Study: Sammy's Island Project35:45 - The Effort Behind the Ask38:13...
2024-05-2342 min
Experience Builders028 - You Need to Start Making Great ContentEver thought about the real influencer behind customer decisions? It's not just your product or service; it's your content. If you're ready to transform how you communicate your value, this is a must-listen! Time Stamps00:54 - Reflecting on Q1 and Looking Ahead to Q201:32 - The Power and Importance of Content Creation05:31 - The Shift in Power to the Informed Buyer13:28 - Content Strategy: Authenticity vs. Perfection18:10 - Where to Share Your Content22:44 - The Importance of Right Delivery28:09 - Redefining Success Metrics for Content Impact30:33 - Content Resources33:18 - Crafting t...
2024-04-2555 min
Experience Builders027 - Understanding the Marshaling Yard with Martin LaurelBehind every smooth-running trade show, there's a meticulously planned marshaling yard operation. Dive into the world of event logistics with Chris Griffin and special guest Martin Laurel! Time Stamps01:00 - Episode Intro01:56 - Intro to Martin Laurel05:45 - The Essence of Marshaling Yards in Trade Shows07:47 - What is a Marshaling Yard?09:00 - The Six Phases of Marshaling Yard Operations13:09 - The "Free For All" Stage19:21 - Weighing In and Dispatch Number Allocation22:06 - The Waiting Game24:20 - The Complexities of Move-Outs25:50 - The Critical Role of Communication26:48 - The Hunt f...
2024-04-1148 min
Marketing with PurposePodcasting Lessons from Khalil (Compelling Content, Guest Tips, ROI & More!)You know how Monica LOVES to geek out about podcasting? OK, not quite as much as she loves geeking out about websites…but close !
And recently, on the Marketing with Purpose podcast, Monica had the pleasure of geeking out WITH another podcasting veteran with over 300 episodes under his belt, Khalil Benalioulhaj.
He likes podcasting so much he started a business to help people run their podcasts. Now, that’s taking it to a whole new level…
Here's a sneak peek of what they covered in the episode:
Remote recording benefits and production effici...
2024-03-2944 min
Experience Builders026 - I Want to Love Your Invoices!Billing shouldn't be a headache! Learn why invoicing is more than just a payment request and how you can use it to foster great relationships with your customers and partners. Tune in now! Time Stamps00:49 - Episode Intro01:20 - The Shocking Reality of Unbilled Work03:12 - Improving the Invoicing Process04:55 - The Importance of Regular and Accurate Invoicing06:19 - Building Relationships Through Billing07:27 - The Impact of Small Invoices and Proper Billing09:48 - Streamlining Accounts Receivable for Better Cash Flow14:54 - Episode OutroSnippets From The Show"An invoice i...
2024-03-2116 min
Experience Builders025 - Harmonizing Sales and Production Teams in Exhibit Agencies with Mark TaylorSales and Production teams often have different priorities, which can potentially create a disconnect. In this episode with Mark Taylor, we share strategies for aligning these two teams for optimum results. Tune in!Time Stamps01:58 - Intro to Mark Taylor06:32 - Understanding the Sales & Production Divide14:59 - Strategies for Sales & Production Collaboration21:37 - The Impact of Sales & Production Divide24:46 - Impact of Acquisitions on Sales Confidence and Production Identity30:00 - Tips & Best Practices for Staying Aligned37:00 - Managing Diverse Personalities and Roles in Teams42:17 - Leveraging Technology for Team Alignment...
2024-03-071h 01
Experience Builders024 - Solving Problems In Difficult Situations with Julie KagyExplore the power of empathetic problem-solving in our latest podcast episode with Julie Kagy. Learn how creating a service-minded culture can foster valuable relationships in the industry. It’s time to turn your challenges into opportunities! Time Stamps00:47 - Episode & Guest Introduction01:45 - Julie's Perspective on Saying 'No'05:05 - The Shift in Service Perception Post-Covid07:26 - The Importance of Empathy and Listening in the Service Industry10:14 - Setting Expectations for Exhibitors18:53 - The Opportunity in Challenges and Mistakes21:51 - Creating a Service-Minded Culture26:16 - The Concept of Oneness in Customer Service32:00 - Workforce Development Cha...
2024-02-2256 min
Experience Builders023 - Crafting a Unique Selling Proposition for Your Exhibit AgencyAre you struggling to make your exhibit agency stand out from the competition? Learn how to create a Unique Selling Proposition (USP) and discover how to become the top choice for your ideal clients! Time Stamps00:47 - Starting the Year With a Bang02:11 - Episode Intro03:12 - Understanding the Concept of a USP09:33 - Developing Your Agency's USP15:02 - Exploring Different USPs17:38 - Knowing Your Audience21:19 - The Importance of Knowing Your Strengths23:17 - Implementing and Communicating Your USP27:11 - ConclusionSnippets From The Show"One of the things I...
2024-02-0828 min
Experience Builders022 - Investing in the Future Events Workforce with Sachel JosefsonIn the fast-paced world of events and trade shows, attracting and developing new talent is crucial. But what about the talent already in the pipeline? How can we ensure their future in the events industry? Chris Griffin & Sachel Josefson discuss the importance of workforce development, experiential learning, and the "Day of Giving." Hit play! Time Stamps01:00 - Episode & Guest Intro01:15 - The Importance of Developing New Talent02:18 - The Role of Bemidji State University in Workforce Development03:19 - The Challenges of Funding Experiential Learning03:40 - The Importance of Industry Partnerships04:05 - The Day of G...
2024-01-2518 min
Experience Builders021 - Grow With NoAre you always chasing the wrong prospects? Don't let overcommitment slack your business! Tune in as we delve into a counterintuitive strategy - growing your business by saying NO. We discuss turning down the noise of excessive opportunities and focusing on the right ones. Join us! Time Stamps00:49 - Episode Intro01:55 - The Importance of Saying Yes in Early Career02:30 - Transitioning from Yes to No in Business05:50 - The Impact of Saying No06:40 - The Dangers of Saying Yes for the Wrong Reasons09:19 - Saying No for the Wrong Reasons13:33 - The Process o...
2024-01-1847 min
Experience Builders020 - The Exhibit City News & Experience Builders AllianceExciting times ahead as Experience Builders partners with Exhibit City News. Listen to Chris Griffin & Don Svehla to get a sneak peek into what this alliance has in store in 2024 and beyond! Time Stamps00:50 - Intro to Don01:39 - Evolution of Podcast Content03:40 - Future Plans for Content Sustainability05:13 - Exhibit City News & Experience Builders Partnership08:12 - Being True to the Trade09:38 - Value of Quality Content and Audience Engagement14:06 - Future of Experience Builders and ECN Partnership19:12 - Let's Connect!20:39 - Conclusion and Final ThoughtsSnippets From The Show...
2024-01-0421 min
Experience Builders019 - Exploring 2023 in the Business Events Space: Challenges & OpportunitiesChris Griffin reflects on the challenges and wins of 2023 and offers his outlook for 2024. Griffin, As EDPA's new president, Griffin discusses the association's work, its mission, and his journey into the leadership role. There's also exciting news coming up for the Experience Builders podcast, so stay tuned! Time Stamps00:32 - Holiday Greetings01:50 - Chris' Big News!04:35 - The "Safety Meetings"08:53 - Goals and Priorities for the EDPA10:01 - Workforce11:15 - Sustainability14:28 - Partnership with Exhibit City News16:40 - Year in Review and Looking Forward24:37 - Closing Remarks and Holiday WishesPo...
2023-12-1426 min
Experience Builders018 - Navigating Economic Uncertainty in the Experiential Marketing Industry with Dan SerebinThe experiential marketing industry has been significantly impacted by the pandemic, and as we emerge into a new normal, it's essential to understand how businesses in this field can adapt and thrive.In this episode, Dan Serebin, CFO of Derse and the current President of EDPA, joins Chris Griffin to discuss the economic challenges and opportunities that lie ahead in a post-COVID era. Time Stamps00:56 - Episode Intro02:13 - Intro to Dan Serebin05:08 - The State of the Economy07:32 - Factors Affecting Cost09:02 - Post-Pandemic Workforce Challenges11:20 - E...
2023-10-2752 min
Verify In Field: The Millwork PodcastMaximizing Growth Strategies for Contractors With Khalil BenalioulhajText us your feedback on the podcast!To stay ahead of the game, it is crucial for contractors to maximize their growth strategies. Contractors can position themselves as trusted partners that regularly produce great results by speaking to their customers needs, utilizing the right tools, and having systems in place to keep everything organized. This not only leads to business growth, but it also develops a solid reputation within the industry as dependable experts.In this episode, we’re excited to have Khalil Benalioulhaj, founder of Benali and co-host of The Cashflow Contrac...
2023-09-2751 min
Construction Champions PodcastProfit The Only Way To Survive Construction! Construction Champions Podcast 60 Khalil BenalioulhajOn this episode of Construction Champions Khalil Benalioulhaj and Ron Nussbaum talk about profit and why you must have it in your business. Too many construction companies look at profit as a four-letter word but you must have it to survive!
About Khalil
Khalil Benalioulhaj is a co-host of The Cashflow Contractor podcast which helps
contractors run their businesses more efficiently. He is also the founder of Benali, a
marketing agency that helps contractors build their success. Khalil helps 7 and 8
figure construction companies make growth plans that help them reach their goals.
In addition to being a husband and...
2023-08-2831 min
Brad Leavitt PodcastThe Cashflow Contractor Khalil BenalioulhajSponsors:◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!◦ Pella Windows & Doors – https://www.pella.com/Connect with Khalil Benalioulhaj:◦ Website – https://www.benali.com/◦ Linkedin – https://www.linkedin.com/in/khalilbenali?original_referer=https%3A%2F%2Fwww.google.com%2FConnect with Brad Leavitt:◦ Website – https://www.aftconstructionpodcast.com/◦ Instagram – https://instagram.com/aft_construction◦ Facebook – https://www.facebook.com/aftconstruction◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg
2023-08-271h 01
Experience Builders017 - Are Employees Falling Short of Expectations? w/ Michael McMahonThe struggle to repopulate the workforce has become a key problem for most businesses as the industry recovers and companies are rebuilding after the pandemic. A prevalent challenge is the collision between post-covid employee wants and expectations, and the mindset of business owners and leaders.Michael McMahon of Hill & Partners and Chris Griffin of CrewXP address the issue and discuss why business leaders should be concerned about the availability of qualified individuals, not just in their own company, but across the industry.Time Stamps00:52 - Episode Intro01:16 - D...
2023-08-2455 min
Experience Builders016 - How Do You Recharge Creativity? With Sachel JosefsonIn an industry that’s regarded as having one of the most stressful jobs in the US, how do you resist burnout and recharge creativity? Seasoned experience and exhibit design professor, Sachel Josefson, joins Chris & Khalil to talk about finding creativity through vulnerability, mindfulness, and openness to failure. Time Stamps00:50 - Episode & Guest Intro02:49 - Vulnerability & Becoming Your Authentic Self10:38 - Creating Space for Failure26:12 - Considering Customer Burnout31:33 - Halftime Takeaways33:48 - Dealing with Designer Burnout37:12 - Developing the Bench48:11 - How to Recharge Creativity01:00:03 - Setting the...
2023-08-101h 12
Experience Builders015 - A Fresh Look at Project ManagementWhat exactly is great, professional project management? Chris draws inspiration from Seth Godin and reevaluates project management as we know it! Time Stamps00:48 - CrewXP's Recent Leadership & Team Meetings03:33 - Episode Intro04:33 - What Defines Great Project Management?06:51 - A Project is a Promise12:01 - Signs of Amateur Hour in Project Management14:34 - Tyranny of the Urgent16:14 - What Makes a Good Project Manager?17:59 - Episode Takeaways18:48 - Episode OutroPower Quotes From The ShowReally great professional project management is not about saving the day. It's really l...
2023-07-2719 min
Experience Builders014 - Young, Remote & Successful with Noelle WebsterRemote work is a hotly debated topic that many of us who survived the pandemic have realized is more than just a passing trend. On the contrary, it has become a reality that most businesses and organizations must adapt to. So, how exactly does working remotely work? And can you genuinely be productive in this setting? Let us hear it from someone who has done it successfully both before and after the pandemic! Timestamps02:12 - Intro to Noelle Webster07:29 - Noelle's Professional Background09:41 - Noelle's Remote Work Journey11:49 - Working Remotely Du...
2023-07-131h 04
Experience Builders013 - Rapid Fire: 2023 Midyear ReviewIt's time for a midyear review! Chris answers 11 rapid fire questions about Crew XP's 2023 developments, forecast for the next six to twelve months, and personal goals for this year! Time Stamps00:53 - Episode Intro01:38 - Personnel Development02:46 - Cashflow03:41 - Key Areas of Investment04:19 - Working "IN" versus "ON" the Business 05:29 - Processes & Systems07:03 - Getting New Customers08:05 - Company Culture09:42 - Q3 & Q4 Forecast11:14 - Work-Life Balance12:38 - Personal Goal for the Next 6 Months14:03 - Episode OutroPower Quotes From Chris“This [2023] was always going to be a year...
2023-06-3015 min
Experience Builders012 - Margin Creep: Is Your Business Bleeding Profits? with Rich HeagyHave you paid enough attention to your gross profit? If you haven’t, this might be the right time to do so. Your business might be bleeding profits without you even realizing it. In this episode, we’ll talk about margin creep and why it’s critical to address it!Time Stamps00:58 - Episode Intro03:41 - Intro to Rich Heagy07:46 - What is Gross Margin?14:13 - Focusing on Gross Profit21:51 - What is Margin Creep?27:14 - How to Avoid Margin Creep38:56 - The Impact of Protecting Your Gross Profit40:39 - Episode RecapPower Quotes From T...
2023-05-3042 min
Experience Builders011 - Getting Organized: The 9 Essentials to an Organized Business with Martin HollandThe COVID-19 pandemic has wreaked havoc on businesses around the world. The tradeshow and events industries, particularly, have been on the verge of extinction! Those who have survived are now attempting to rebuild their value and get back on track. How? It might be a good idea to finally get your business organized. Chris, Khalil & guest Martin Holland discuss the 9 essentials to an organized business!Time Stamps00:52 - Meet Martin Holland06:27 - The 9 Essentials to an Organized Business15:08 - Defining Your Vision & Mission25:06 - Understanding the Difference Between Vision & Mission28:17 - What's Your C...
2023-05-161h 12
Experience Builders010 - Managing Through the UnexpectedWhile you may think it can't happen to your business, it's a reality that even the most careful planning can be thrown off course by things beyond your control. From a global pandemic, to bank industry problems, to freight issues, how do you deal with such challenges, especially in the fast-paced events space? Listen in as Chris and Khalil talk about managing through the unexpected!Time Stamps00:49 - Recent Travels & Victories03:28 - Episode Intro04:09 - The "Unexpecteds" are Up!10:22 - Event Industry "Unexpecteds"15:46 - How to Manage the Unexpected24:09 - The Importance of...
2023-03-3050 min
Experience Builders009 - Skillset or Mindset: Which Do You Hire For?As many industries look for qualified talents to fill their open positions, the ultimate question remains: Should you hire someone based on their skill set or their mindset? Let's dive deep into this topic with Chris and Khalil!Time Stamps00:48 - Updates from Chris & CrewXP03:48 - Skillset vs. Mindset: What Are You Looking For?10:35 - Considering Talent Overseas16:33 - Mindset Equates to Values18:08 - Should Skillset Be the Main Criteria for Hiring?24:24 - Managing People is Like Climbing a Mountain26:13 - The Challenges in Retaining Talent29:22 - Uncovering Mindset During an Interview36:30...
2023-03-1445 min
Experience Builders008B - EuroShop Postshow TakeawaysChris is back from the EuroShop 2023 event in Dusseldorf, Germany! He’s eager to share the incredible things he saw and learned from his trip, as well as his top takeaways. Don't miss it!Time Stamps00:48 - Episode Intro01:44 - EuroShop 2023 Postshow Takeaways Part 105:56 - EuroShop 2023 Postshow Takeaways Part 211:57 - Thank You EuroShop 2023!12:39 - Episode OutroEuroShop 2023 Takeaways From ChrisExceptional networking is, no question, the special sauce of a great event.Atmosphere enhances engagements. Walk the strange city you're in at night.An unscheduled day can make you fee...
2023-03-0813 min
Experience Builders008 - EuroShop - Why Go?Being creative on demand isn't as easy as it seems. And when you’ve been in the business for quite a while, how do you ensure that you always bring something new to the table? Chris talks about EuroShop and how anyone in the retail or creative industries can benefit from attending such an event. You do not want to miss out on this!Time Stamps00:58 - Episode Intro02:07 - What's EuroShop? Why Go?04:51 - What to Expect at EuroShop08:23 - The Benefits of Attending Events Like EuroShop11:46 - What it Looks Like in...
2023-02-2316 min
Experience Builders007 - Get Out of Your Own WayHow do you get out of your own way? When you're trying to grow your business, it's easy to get stuck in your old habits. This is especially true if you have a lot of experience and knowledge about the industry. But there are ways you can break out of this cycle and focus on what really matters for your business. In this episode, we’ll help you figure out where you need to go from here. Stay tuned!
2022-12-2239 min
Experience Builders006 - The 68 Moments of TruthWhat criteria do customers judge us on? How many opportunities do we lose because we don't account for these things? Listen in as Chris shares this 25-year-old content about 68 nonverbal cues that customers and buyers use to evaluate us.
2022-12-1513 min
Experience Builders005 - What Business Are You In?Do you understand what business you're in? As business owners, it's so easy to get caught up in putting out fires and dealing with responsibilities that we lose sight of what we're actually working towards and who we're becoming as a company. Knowing the industry, market, customers, and your vision will help you make better decisions and identify new growth opportunities.
In this episode, join Chris and Khalil as they dive deep into the various facets of understanding your business. Stay tuned!
2022-12-081h 00
Experience Builders004 - What is Your Sales System?What is your sales system, or do you even have one? A sales system is key to growing your business and keeping up with the competition. Listen in as Chris Griffin outlines the components of a successful sales system and the basic principles of a structured sales process. You should not pass this up!
2022-12-0107 min
Experience Builders003 - Workforce Development with Michael McMahonAs the events industry welcomes the increase in projects following the pandemic, how do you make sure you have enough people on your team? Should you compromise your company’s values to fill your workforce gap?
Michael McMahon of Hill & Partners joins the show to discuss his experiences and challenges in building and developing his workforce, and what the future holds for the events industry in the current climate. Listen in to learn more about hiring and people development best practices.
2022-11-171h 20
Experience Builders002 - What Is A Qualified Opportunity? with Greg BeachWhat do you look for when determining whether a new project is worthy of pursuing? As the event industry continues to build back after the pandemic, many agencies and build shops are eager to ramp their businesses back up. But should you really take on every project that comes across your desk? Greg Beach of Event Strategy Group joins Chris Griffin to discuss their approaches to qualifying opportunities, the value of partnerships, and how to truly win in the event space. Listen to our second episode of the Experience Builders podcast to sharpen your focus on qualified opportunities.
2022-10-2149 min
Experience Builders001 - Avoiding The SMB Death SpiralHave you ever been caught in the endless cycle of losing money from inaccurate estimates, making mistakes, poor payroll management, and endless customer concessions? Listen in to understand what the SMB Death Spiral is and how to avoid it.
2022-10-0436 min
Experience BuildersWelcome To The Experience Builders PodcastWe're excited to share our new show with you. Listen along as Chris Griffin gives you the back story of the podcast and what you can expect from Experience Builders moving forward.
2022-10-0302 min
Let's Go For A WalkValues: Always Be InspiredAlways be inspired is a core value at Benali.
Autonomy, mastery and purpose are highly valued by employee's.
By creating a company culture that aligns with employee's values
A company can create a culture that also values inspiration.
Let's go for a walk.
2021-07-2514 min
Let's Go For A WalkValues: Together is BetterIt's so easy to become an island but
Together is Better.
Let's go for a walk.
2021-07-0213 min
Let's Go For A WalkValues: Just Be RealTo just be real, embrace vulnerability
Let go of comparisons and expectations
Be true to who you are
Recognize and acknowledge the good
Let's go for a walk.
2021-06-2318 min
Let's Go For A WalkValues: Make It WorkHaving the grit and perseverance to do what it takes,
Defaulting into action,
Knowing that some of the best personal growth takes place in the most uncomfortable places,
Being problem solvers and solutions finders,
all play big roles in being a small business and making it work.
Let's go for a walk.
2021-04-2106 min
Let's Go For A WalkRefining Your ValuesThe difference between business and busy-ness is a (wh)"Y"
Having a "why" turns busy-ness into something that has meaning, something that is impactful
It is time to ask ourselves some more questions & refine our values
Let's go for a walk.
2021-03-2211 min
Let's Go For A WalkVisualize ValueWhere do I spend my time?
Where do I spend my energy?
What do I pay attention to?
These questions can help you visualize what you are placing value on in your life.
Do your values align with what you want?
Let's go for a walk.
2021-03-1512 min
Let's Go For A WalkThe Hardest QuestionWhat do I want?
Why am I doing _____?
What is my goal?
Keep checking in on the answers to those questions.
Let's go for a walk.
2021-03-0810 min
Let's Go For A WalkProcessing: Journaling pt. 3Journaling is such an important and valuable habit.
We've established context
Gotten all the thoughts we could out onto paper
Now it's time to process those thoughts.
Let's go for a walk.
2021-02-0109 min
Let's Go For A WalkThoughts: Journaling pt. 2Journaling is such an important and valuable habit.
It can be hard for all kinds of reasons to put your thoughts and feelings down where they can be read.
Starting small and answering some simple questions for yourself can be a great starting place.
Let's go for a walk.
2020-12-2106 min
Let's Go For A WalkContext: Journaling pt. 1Journaling is such an important and valuable habit.
Incorporating context brings clarity and understanding to journal entries.
Valuing context helps us have empathy for other's experiences
And can allow us to see the bigger picture instead of focusing on smaller details.
Let's go for a walk.
2020-12-2107 min
Let's Go For A WalkThe GalantLife lessons can be found all around us. We need only to pay attention and recognize them. Here are a few I learned from my first car. Let's go for a walk.
2020-12-0712 min
Let's Go For A WalkDon't Ride the BrakesBe hot or be cold. Never lukewarm. Lessons from mountain biking and vacations. Let's go for a walk.
2020-09-1808 min
Let's Go For A WalkBest Week of My LifeThere's always a silver lining. Here's the story of how a terrible week changed my life. And I didn't even know it was happening. Let's go for a walk.
2020-09-1712 min
Let's Go For A WalkKnow Your WorthYou don't need to earn approval from others. You don't need to earn your worth as a human. You are more valued, capable, and worthy than you believe. Let's go for a walk.
2020-09-1410 min
Let's Go For A WalkLa AmistadOne of my favorite movies. Maybe the only scene that will bring me to tears every time. Who we are is who we were. Let’s go for a walk.
2020-08-2412 min
Let's Go For A WalkProfessional vs. PersonalWe're trained to separate our lives into different dimensions. But what if there were only one dimension? Would you live differently? Let's go for a walk.
2020-08-0611 min
Let's Go For A WalkFaith: "I Was Committed to Digging" pt. 9You can dig a lot of wells in life. In almost infinite areas. But there's only one well in my life that will never run dry. Let's go for a walk.
2020-08-0315 min
Let's Go For A WalkFamily & Friends: "I Was Committed To Digging" pt. 8Relationships are more valuable than you realize. Don't take your loved ones for granted. Let's go for a walk.
2020-08-0310 min
Let's Go For A WalkBusiness: "I Was Committed To Digging" pt. 7How do you start a business? Well, that's a complex questions. With lots of complex answers. But there is a good starting point that's clear. And it applies to more than just business. Let's go for a walk.
2020-08-0310 min
Let's Go For A WalkMarketing: "I Was Committed To Digging" pt. 6Not everyone cares about marketing. But good marketing tells a captivating story. And who doesn't love a good story? Let's go for a walk.
2020-08-0312 min
Let's Go For A WalkKnowledge: "I Was Committed To Digging" pt. 5Knowledge is power. But with all that we consume on a daily basis, how much of it is actually knowledge? Let's go for a walk.
2020-08-0312 min
Let's Go For A WalkWork: "I Was Committed To Digging" pt. 4Work is hard. Especially when you're first starting your career. You're not going to know everything right out of the gate. You have to dig. It takes time. Let's go for a walk.
2020-08-0315 min
Let's Go For A WalkMarriage: "I Was Committed To Digging" pt. 3Marriage is incredible. It's difficult, but it's worth it. You learn more about yourself through a spouse than anyone else. Let's go for a walk.
2020-07-2811 min
Let's Go For A WalkTrials: "I Was Committed to Digging" pt. 2We've all got 'em. They're always going to be around. When you're going through hell, just keep going. Let's go for a walk.
2020-07-2811 min
Let's Go For A WalkJerry Nelson: "I Was Committed To Digging" pt. 1Starting a series inspired by a series. It's a concept on 'wells' that applies to many different areas of life. Let's go for a walk.
2020-07-2810 min
Let's Go For A Walk3 Types of PeopleYou can't control everything. Things will never be perfect. Find the bright side and make the most of what you have. Let's go for a walk.
2020-07-2816 min
Let's Go For A Walk7:15 PaceEver tried too hard and tired out? You can't grind 100% of the time at full speed. You'll burn out. Let's go for a walk.
2020-07-2810 min
Let's Go For A WalkThe Highlight Reel Isn't RealYou'll never be happy if you're only living for the highlights. Your friends may have the greatest lives....on social media. But the highlight reel isn't real. Let's go for a walk.
2020-07-2808 min
Let's Go For A WalkBe Creative with FearWe all have fears. But we shouldn't hide from them. They might be the very thing we need to reach our potential. Let's go for a walk.
2020-07-2810 min
Let's Go For A WalkHow A Sword Is MadeFire. Beatings. Grinding. Life is hard. But what doesn't kill you makes you stronger. Let's go for a walk.
2020-07-2816 min
Let's Go For A WalkPain + Rest = GrowthHow do you improve? It can't all be grit. And you won't get better by only doing nothing. Let's go for a walk.
2020-07-2809 min
Let's Go For A WalkJust Do ItYou'll never be able to predict timing. And you should never wait to start. Let's go for a walk.
2020-07-2809 min
Let's Go For A WalkMake Better Big DecisionsWhere do you start when making a decision? Don't start with what to do. Start with who I am and who am I becoming. Let's go for a walk.
2020-07-2807 min
Let's Go For A WalkWe're Works in ProgressWe’re all works in progress, claiming to be finished products. Your life hasn't been linear to this point. Stop pretending it will be from here on out. Let's go for a walk.
2020-07-2809 min
Let's Go For A WalkDon't Dig Up Your SeedsPatience is a virtue. Most of us want the finished product right after starting. Let's go for a walk.
2020-07-2807 min
Let's Go For A WalkThe Story of BenaliFrom a family name to a future legacy. The story of Benali, the company I started in 2016. Let's go for a walk.
2020-07-2810 min