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App Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#63 - Hiring A Players RevisitedIn this episode we talk about our new process of hiring A players. As we got more applicants for certain roles, we added another interview to the process.We talk about:- Our current process of selecting and interviewing candidates- The screening interview- The case study interview- The Who interview- The reference interview- Interview best practicesResources mentioned: Geoff Smart - Who https://www.amazon.de/-/en/Geoff-Smart-ebook/dp/B001EL6RWYOur previous episode on hiring: https://a...2021-10-3114 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#62 - How To Use Google Analytics 4 To Understand Your Audience BetterToday we talk about ways to analyze your app and web audience with Google Analytics 4.We cover- Ways to setup Google Analytics 4 on mobile and the web- The difference between Google Analytics 4 and Google Analytics Universal- What events to track inside an app- How to plan your tracking- Limitations of Google Analytics- Alternatives to Google Analytics2021-10-1015 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#61 - How To Get Funded By Sponsored Startup Programs?In this episode, we talk about sponsored startup programs and our experience with it.We talk about- The programs we successfully applied for- What are the benefits of sponsored programs?- How to apply?- Pitching best practices- What to do when you're excepted?- Examples of local government programs2021-09-2618 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#60 - Monetize Your App Via In App PurchasesThis episode is all about in app purchases!We talk about- What types of in app purchases exist (one offs, subscriptions)- How to implement in app purchases in your app- Should you use your own server?- Apple's and Google's payment system vs Stripe- Consequences of the recent decision in Epic's lawsuit against Apple- Frequent in app purchase problems and how to fix themResources mentioned: https://www.revenuecat.com/2021-09-1212 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#59 - Content Marketing For Apps: Does It Still Work in 2021?Let's talk about our blog today, https://ling-app.com/blog . It's been a wild ride from starting the first few posts about learning Thai to creating a content machine that churns out over 20 articles per week (and counting).We cover:- Why we started our language learn blog in the first place- Initial strategy and how we shift over time- When should you start hiring content writers?- Tips and best practices for SEO- What kind of content should you focus on?Note: We decided...2021-08-2920 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#58 - Own Products Vs Client Work: What Is Better?This time we talk about our experience with working with clients. How does this compare to developing your own product?We share- The pros and cons of working with clients and making your own products- What do to when you're just getting started- Things we learned when working with clients2021-08-1512 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#57 - Building A Great Company Culture Based On FeedbackIn this episode, we talk about our 3-monthly retrospective sessions and how they helped us building a great company culture.We talk about- The beginnings: How and why we started the retrospective with 3 team members- How to organize a retrospective- Best practices when running the sessions- Examples of what we learned from the feedback2021-08-0818 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#56 - How To Translate Your App In Multiple LanguagesToday's episode is all about translating your app, or app localization.We cover- Why you should consider translating your app- How to find out what languages to translate into first- How to find good translators- How to setup a process to ensure great translation quality- Take it to the next level: Automate the process via OneSky appResources mentioned:- Translation service: https://gengo.com/- OneSky app: https://www.oneskyapp.com/2021-08-0115 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#55 - Stress-free Productivity With Getting Things Done (GTD)In this episode, we discuss the Getting Things Done (GTD) method invented by David Allen. Simon has been using this method for the better part of a year, and has had a great experience with it.We talk about- What Getting Things Done is and why you might wanna use it- The method in detail: Collect, clarify, organize, review- The value of cleaning your inbox daily and having a weekly review- Tips and best practices- Alternatives to GTD2021-07-2520 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#54 - How We Built Smart CourtWhile we focus on learning languages at Simya, this week we talk about an app we built for a completely different industry. Smart Court is an app that lets people book badminton courts easily. The idea of the app originated when Simon regularly took badminton training and realized the bookings were all done manually.We cover- How we validated the idea & decided to create Smart Court- Requirement gathering and staff interviews- Building the MVP- Challenges along the way- Where we stand now and future plans2021-07-1819 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#53 - How We Built Ling LiveTime for another installment of the "How We Built..." series! This time, we talk about our brand new app, Ling Live. It's a platform app to connect students and teachers, enabling everyone to book a language lesson in seconds.We talk about:- How we came up with the idea of Ling Live- How we did market research- How we validated the initial prototype- Marketing and business development- Challenges along the way- What's next?Check out the app here and book your free...2021-07-1119 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#52 - The Value Of Team OutingsToday, we talk about team outings. At Simya we're doing them regularly and are amazed again and again how much fun they are.We cover- Why we do team outings- When and how we got started- 3 examples of our past team outings- Best practices and benefits of outingsEnjoy!2021-07-0416 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#51 - Khwan's Story Before App LifeThis episode is Khwan's turn to talk about her experience before we started our app business. She shares how she grew up in a village in the North East of Thailand, how she came to Germany to study and eventually worked as management consultant before quitting her job. Learn about her challenges, lessons learned, and turning points in her life that lead her to where she is today.2021-06-2718 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#50 - Simon's Story Before App LifeHow was our life like before we quit our jobs, went to Thailand and started an app business? This episode, Simon talks about his life story and some lessons learned along the way. Enjoy!2021-06-2023 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#49 - Our First Hackathon And What We Learned From ItInspired by the "20% project" famously once implemented by Google and other big names, we started to do hackathons at Simya. The idea is to devote some of our time to side projects and try to create something cool in the process. Last week, we did our first hackathon day (we call it "Awesome Time") and it was a great success.In this episode, we cover- How we came up with the idea of Awesome Time- What to prepare if you want to implement it- Our experience doing our first hackathon2021-06-1315 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#48 - How To Buy A House In ThailandAbout 18 months ago, we bought an office building in Chiang Mai, Thailand. Our main motivation for this was to fulfill the capital requirements for our BOI company. It turned out to be a great decision in all respects. So today we talk about the process of buying a house in Thailand.We cover- Why we made the decision to buy an office building- How to go about finding the perfect place- Financing options - Due diligence before singing a contract- Should you hire a lawyer or do...2021-06-0627 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#47 - App Story: How We Built Flow YogaThis is episode is about our app Flow Yoga. It's a pretty cool app to learn Yoga. What's special about it is that you can configure your lessons in any way you want it.We cover- How we came up with the idea of Flow Yoga- How we researched and validated the idea on the market- UX planning, mockup and design- How we used our network to create the app content- Challenges we faced on the way- How the app is doing now2021-05-3018 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#46 - Our Favorite Board Games And What They Can Teach About BusinessA slightly off-topic but fun episode today: Our favorite board games! As LinkedIn founder Reid Hoffman said though: Board games can teach a lot business, too.We'll cover- What we learned from board games about real life- How Khwan discovered the world of board & computer games- Khwan's favorite board game: Terraforming Mars- Parallels of strategy in gaming and business- Simon's favorite board game: Chess- Great cooperative game: Spirit Island2021-05-2314 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#45 - How We Automate Our Business With Trello BotsAutomation is the key for small business to succeed nowadays. We spend a lot of time and energy in finding new ways how to automate things to make our life easier.Trello Bots via a Trello power up called "Trello Butler" is a great example of this.We talk about- How and why we use Trello in our projects- How Trello Butler works- Simple automations via rules- Integration with Gitlab and Slack- Custom Trello buttons on boards and cards- Best practices to...2021-05-1613 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#44 - The Value Of Regular Team Feedback MeetingsAt Simya, we do a informal meeting called "Coffee Break" every 6 weeks with every team member. It's been a great way for us to give and get feedback, improve teamwork and make the team overall happier.We cover- Why and how we started regular coffee breaks- Benefits of regular feedback- How to give open feedback in the Asian culture- Creating a good meeting atmosphere- How to prepare the meetings- Can you delegate coffee breaks?2021-05-0913 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#43 - App Story: How We Built WriteMeTime for another app story! Today, we talk about why and how we created the app "WriteMe". It teaches how to read and write in a foreign alphabet such as Japanese, Korean etc. and has been downloaded over 1.5 million times.We share- How Khwan came up with the idea of a writing app- How we did the market research- What is our unique selling point?- How did we validate the idea?- How to promote the app- Lessons learnedTry the app here: https://simyasolutions.com/write-me-app/2021-05-0217 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#42 - How We Onboard New Team MembersAs your team grows, it's getting more important to ensure a smooth onboarding for your new team members. In this episode, we share the process we use at Simya.We talk about- What to do once the employment or freelance contract is signed- The template we use to send out to all new hires- A simple checklist that makes sure everyone is on the same page- The importance of a good communication guideline- The system we use to manage holidays and sick leaves- Last...2021-04-2515 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#41 - How We Use GSuite For Our App BusinessGSuite is a great portfolio of apps you can use to make your business more effective. In today's episode we talk about- Why we started using GSuite- What apps we use and how to use them most effectively- Alternatives to GSuite- Is it the right choice for you?- Should you get the free legacy edition of GSuite?Resources mentioned:- Example of a GSuite legacy account provider: https://ggslegacy.net/- Interesting GSuite competitor: https://www.zoho.com/one/2021-04-1811 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#40 - Being Business Owner And Mom At The Same TimeWhat is it like to be a business owner and parent at the same time? Today, Khwan will talk about her own journey and how her life changed after the arrival of our little daughter Layla.She talks about- How she managed her work and recreation before becoming a parent- What was her life like in the months before and after birth?- When and how to return to the work life?- How a baby changes your priorities and time management- Is it even possible to run...2021-04-1117 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#39 - Getting Things Done As A Business OwnerIt's not always easy to manage our time effectively when you're a small business owner. In this episode, Simon talks about how he manages his daily tasks and how his system evolved over time.Here's what you'll learn:- How to manage the transition from developer to biz owner- The benefits of the Getting Things Done method by David Allen- How the method works - Inbox, Context, Weekly Reviews- Some challenges in the practical application of GTDRessources mentioned:David Allen - Getting Things Done...2021-04-0417 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#38 - Working Remotely - Is It Worth It?Since Covid 19, remote work has become pretty much mainstream across companies of all sizes. At Simya, we've been working remotely for 5 years now.In this episode, we talk about our experience with remote work, including- Why did we start going remote in the first place?- What are advantages and benefits remote work?- What are some of the challenges and how to overcome them?- How to communicate effectively when doing home office2021-03-2816 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#37 - How To Use Affiliates To Promote Your App?In the past year, we started driving traffic to our biggest app Ling by asking affiliates and users to promote our app. This works best if you have an affiliate program in place, so the influencers get rewarded by attracting paying customers.In this episode, we share- What's the idea behind affiliate programs, and why we started it- How to implement an affiliate program in mobile apps and the web- How to promote your program to drive traffic- How the signup process works...2021-03-2112 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#36 - How Do We Hire A Players?Once your business grows, hiring probably becomes your most important task as a founder.In this episode, we talk about- When and how we started hiring- How we gradually discovered a good hiring process- Strategies on how to find, interview, and select people- How to delegate parts of the processResources mentioned: Smart, Street - Who (book): https://whothebook.com/2021-03-1419 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#35 - How To Manage Finances In Your Small BusinessToday's episode is all about organizing your finances.We cover- Should you care about accounting right from the start?- The accounting software we recommend (Zoho Books)- Features to look for in accounting software- How to automate your book keeping- How to effectively outsource your financesResources mentioned:- Zoho Books: https://www.zoho.com/us/books/- Quickbooks: https://quickbooks.intuit.com/- Xero: https://www.xero.com/- Stripe: https://stripe...2021-03-0716 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#34 - Our 5 Favorite Wordpress Plugins To Grow TrafficWordpress is still the market leader when it comes to publishing content. Our site ling-app.com is powered by Wordpress. In this episode we share five of our favorite plugins to improve site speed, SEO & traffic.Plugins covered: RankMath: SEO Plugin Hurry Timer: A neat little tool to create custom timers for your promo pages LinkWhisper: Automatically build internal links Stories by Google: A new plugin that might help pushing your traffic NitroPack: Our favorite plugin to speed up your siteOther resources mentioned: Yoast SEO: https://yoast.com/wordpress/plugins/seo/ Google speed...2021-02-2809 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#33 - 5 Tools We Use For Sharing KnowledgeAs your team grows, it's more and more important to share know-how effectively. In this episode, we talk about 5 of our favorite tools we came to love in the past years:- Google Sheets: Powerful filtering options, easy collaboration + pivot tables- Dropbox Paper: Free for organizing your how-tos and SOPs, great formatting options- Facebook Live: For recording/lifestreaming our regular face to face workshops- Loom/Bubbles Chrome Extension: For recording your screen and create video SOPs- Google Drive/Dropbox: For file management2021-02-2113 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#32 - Drive More App Revenue With InfluencersA couple of months ago, we started to reach out to influencers to promote our apps. It has been a great success so far, so we want to share some of the lessons learned.We talk about- How we implemented our affiliate program- How to find the correct influencers to contact- How the outreach process works- The best tips on how to get new influencers on board fastLinks mentioned: - Affiliate tracker: https://www.osiaffiliate.com/2021-02-1415 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#31 - Hacks You Need To Know For iOS ASOIn this episode, we do a deep dive on iOS ASO. We share some useful hacks you might not know about App Store Optimization on the App Store.Today's hacks include- Don't use stop words- Inflections: Do you need to use them?- Should you mention your competitors in your store listing?- English/Mexican keyword trick- Much more!To learn all about ASO, check out Simon's complete ASO course: https://thrivecart.com/affiliates/seotoollab/img-courses-monthly/2021-02-0709 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#30 - 7 Quick Tips To Increase Your App DownloadsAt Simya Solutions, we constantly test new ideas on how to increase our app downloads. This week, we share 7 tips you can instantly apply to your store listing to level up your downloads.Here are the quick tips:- Add social proof to your short description or screenshots- Use horizontal screenshots- Add a badge of the current year to your icons- Add a call to action in the beginning of your long description- Add emojis to your short and long description- Include text in icons2021-01-3109 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#29 - How We Built Simply LearnJust having celebrated our company's 4th birthday, we start a series covering some of our biggest projects. In this episode we talk about our first baby Simply Learn, a simple phrasebook app. We talk about how we came up with the idea, how we improved it over time and how we scaled it into over 50 apps eventually. Enjoy!2021-01-2415 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#28 - Localize Your App To 10x Your DownloadsThis episode is all about localizing your app. Localization is one of the most underrated tool to increase your app downloads. We have several apps that saw 10x increases in downloads just by translating the store listings in multiple languages.Here's what we cover in detail:- How to decide if you should localize your app?- What languages should you start with?- How to find good translators- What technology do we use to automate part of the processLinks mentioned in the episode:2021-01-1718 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#27 - The Power of UX InterviewsThis week, we talk about how we use UX interviews to continuously improve our apps. A UX interview can be as simple as asking your family and friends about their opinion on your app. If done correctly, they are a powerful tool to get feedback from your users.We talk about- Why did we decide to have regular UX interviews?- How do we find interview partners?- How to structure a good UX interview?- Questions to ask- How to take action based on...2021-01-1016 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#26 - How To Hire Your First Developer?Last time we talked about how to hire non-technical staff. As for hiring developers, the hiring task involves some interesting decisions. Should you hire a new developer on an existing project? How do you find the right person? How to check the quality if you're not a coder yourself?We're covering all this, plus- Hiring with existing code base vs. new project- Why and how we hired our first developer- Where to find developers- Hiring online vs offline- Should you outsource the...2021-01-0315 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#25 - When Is The Right Moment To Make Your First Hire?Hiring the first employee is a huge milestone in any small business or startup. But how do you know when the time has come? What are the risks? And how to find that new hire?In this episode we talk about these questions.Here's what we will cover:- Our thought process behind our first hire- Automating as an alternative to hiring- How to get started- How to find great people and the hiring process- Online vs offline hiring...2020-12-2723 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#24 - When Should You Quit Your Job To Pursue Your Business?Many small businesses start with side projects next to a full time job. So did ours. How long should you wait before you take the leap and quit your job?- What was our decision process for quitting our jobs?- Our experience before and after starting the business full time- Do you need a backup plan?- Tips to keep going and motivate yourselfLinks mentioned:- Tropical MBA: https://www.tropicalmba.com/- Four Hour Work Week: https://fourhourworkweek.com/2020-12-2021 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#23 - Email Marketing For AppsWhen we just got started with email marketing, we didn't know what we were doing. Blasting out 150,000 emails to an unsegmented audience was just one of our early mistakes. This episode is all about our experience with email and what we learned along the way.Topics covered:- Why bother doing email marketing for mobile apps?- Our email marketing journey and lessons learned- Tools we have used and recommend for email marketing- Strategy we use to improve retention and sales via emailLinks mentioned...2020-12-1318 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#22 - What We Learned From Our Black Friday PromotionLast week was Black Friday! We run our first campaign ever using landing pages, ads and email promotion. It was a big success thanks to the joint effort of many people: marketing team, developers, POs, and designer.Today, we talk about- How we run our first Black Friday and Cyber Monday promotions- How we created landing pages and sales tracking- How we promoted the pages via email marketing and ads- Lessons learned and what to improve next time2020-12-0615 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#21 - Our Favorite BooksIn today's episode we talk about our favorite books, which include fiction and non-fiction.We cover- Our yearly reading goals- Goodreads, our favorite book platform- Eric Ries - The Lean Startup- Ayn Rand - The Fountainhead- Nelson Mandela - Long Walk to Freedom- JK Rowling - Harry Potter- The Three Kingdoms- Jared Diamond - The Third Chimpanzee- Will Durant - The Story of Civilization2020-11-2918 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#20 - 5 Free Tactics to Increase Your App DownloadsLet's talk about increasing your downloads! This week, we share 5 free tactics to increase your downloads:We share- How we utilized Facebook Groups to drive early downloads- Apps Gone Free strategy for 3000 free downloads in a day- Post your app on Product Hunt- Seeding on boards like Quora, Reddit etc.- Instagram automationLinks mentioned in this episode:App Advice: https://appadvice.com/Product Hunt: https://www.producthunt.com/Quora: https://www.quora.com/2020-11-2217 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#19 - How To Make Your Customers HappyCustomer support is a very important part of our business. Today, we do a deep dive into our customer support process.We'll cover:- How we did customer support when just starting out- How we transitioned from doing it ourselves to delegating it- What software we use to do effective support- What's our current process- How we classify our tickets and templates- How we ensure good service qualityLinks mentioned in this episode:Ling App: https...2020-11-1520 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#18 - How to Get Backlinks to Increase Your App DownloadsIn this episode, we lay out our strategy that we use to get backlinks for our apps and websites. Backlinks are an important factor to rank your site on Google.Specifically, we cover...- Why do we want backlinks as app developers?- Outsource or do it yourself? - How do we identify high quality backlinks by spying on our competitors?- How to get leads?- How to reach out via campaigns?- Are backlinks free? Is it worth to pay for them?2020-11-0827 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#17 - 5 Great Tools for Testing AppsIn this episode, we share our top 5 tools for testing our mobile apps.Discover how we use1. AWS Device Farm: Amazing tool for uploading your apps to one of 100s of real devices and simulators. It lets you either manually run your apps or run automatic scripts. It also has a very generous free trial, so there is no reason not to try it today.2. Firebase App Distribution: We use this to test our features immediately after pushing the changes to Git. All testers who installed the App Distribution mobile app will get...2020-11-0114 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#16 - Improve Employee's Performance with KPIsToday we talk about KPIs (Key Performance Indicators). At Simya, we have half-yearly meetings with all employees where we review past KPIs and set new ones. KPIs are for tracking performance but also about giving and getting feedback, as well as setting effective goals for personal development.In this episode, we talk about What are KPIs? Why do we use them? How does a typical KPI meeting work? What are good KPIs? How do we collect feedback for KPIs? How to effectively prepare for KPI meetings? Tips for running good KPI meetings2020-10-2515 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#15 - Sharing Feedback in your Agile Team - The RetrospectiveIn this episode, we talk about how we share feedback within our teams. An important part of this are the Retrospective meetings. They are extremely useful for reviewing the past teamwork and improving for the future.Learn how we- What is the Retrospective team in agile?- What are purposes of the meeting?- Examples of how to run a Retrospective successfully- Schedule of a typical Retrospective- Best Practices of good feedback- How to take action based the Retrospective2020-10-1815 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#14 - How to Set Goals for your Projects - OKRsThis episode is all about goal setting. In our company we do this with OKRs (Objectives & Key Results). It's a modern goal setting framework used by Google, Twitter, Amazon and others.We will cover: What are OKRs? Why do we use OKRs? How do we use them in Simya? Examples of OKRs How did OKRs help us to move forward? Tips for running good OKR meetings Tips for keeping on track with the goals you setResources mentioned in this episode:John Doerr - Measure What Matters2020-10-1121 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#13 - Grow your iOS Downloads: App Store Optimization for iOSToday's episode it's all about growing your downloads. We talk about what App Store Optimization (ASO) is and how to do it for iOS. We apply this process to our own apps and grew the downloads of Ling App by 142% in 2 months.What you can expect in this episode: Basics: How to get found in the store, and how to increase conversion rate How to get found in the store: Title, Short Description, Keywords How to brainstorm and select keywords What tools we use for keyword research What process do we use for continuous ASO? Examples...2020-10-0417 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#12 - How We Opened a Company in ThailandIn this episode, we talk about how we opened a company in Thailand. It was by no means an easy process but it has several benefits. We applied for a Board of Investment (BOI) promotion. This allows us to hire local Thai talent, operate on a zero tax basis for years, and have equal ownership in the company (in a regular Thai company, foreigners can only hold minority ownership).We will cover: Why did we open a Thai company? How to open a company? We walk you through the process. How to get promoted by BOI...2020-09-2725 minDigital Nomad in AsiaDigital Nomad in AsiaHow this German and Thai Couple Started a Successful App BusinessSimon and Khwan are the fairy tale story of Chiang Mai, but unlike most digital nomads they settled in Chiang Mai, got married, had a baby, and started a successful app business where they employ 10 staff from around the region Instead of being lifestyle nomad entrepreneurs they used Chiang Mai as a base and employed talent around the region. Their unfair advantage was that Khwan was Thai and could speak Thai and they got married while there. This removed the common visa barrier for digital nomads. I worked with them while they hustled and grew...2020-09-2142 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#11 - Why and How to Open a Company in Hong Kong?This episode is all about opening a company for your business. In 2016, we opened a company for our app business in Hong Kong and never looked back.Today, we discuss,- Do you even need a company?- Why open a company in Hong Kong vs. other places?- Is it true that you pay 0% company taxes in Hong Kong?- Our story: How we opened a company and bank account in Hong Kong- How to do the accountingLinks mentioned in this episode:2020-09-2022 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#10 - Creating Content While Traveling the World with Greg HungToday's episode is very special. We have our friend Greg Hung on the show. He has been a business owner traveling the world since 2013. He sells a host of products on his websites such as video footage and online courses. He also runs a videography freelance business, several YouTube channels and a Podcast.In this episode, he shares his learnings from years of hustling, including- How he quit his job, sold most of his belongings, and started a business in Asia- How he got into the Google top rankings for competitive...2020-09-1328 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#9 - What's it Like to Run a Location Independent Business?In this episode, we talk about what's it like to be location independent. We discuss why we chose Chiang Mai as a starting point of our journey. Some other points we cover:- What are digital nomads/location independent entrepreneurs?- How to choose a good location to start a digital nomad lifestyle- What are the pros and cons of working location independent?Khwan's digital wifestyle Blog: https://digitalwifestyle.wordpress.com/Our Ling App to learn Thai: https://ling-app.com/2020-09-0622 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#8 - Apps & Agile DevelopmentThis episode is all about agile development and Scrum. We talk about how we use Scrum to manage our development teams.We cover- What is Scrum and how do we use it?- How does it compare to other models? Is it worth it?- Typical actors and meetings in Scrum- much more2020-08-3020 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#7 - Effective Task Management with TrelloTrello is a great tool for managing all sorts of tasks. We manage all our projects with Trello, both for business and private. In this episode, we discuss- How we use Trello to manage multiple teams- Cool Trello plugins that can make your life easier- Automation and smart notifications with Trello Butler- How does Trello compare to other project management tools, such as JiraYou can get Trello here for free: https://trello.com/2020-08-2314 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#6 - Automate App Releases with FastlaneFastlane is an amazing tool that allows you to automate lots of things for free. In this episode, we talk about how we use it to make our release process faster and easier. Learn how we- Automatically create and upload thousands of screenshots- Integrate Fastlane with Gitlab to release a new version in Testflight with every build- Use Slack to trigger Fastlane (Chat Ops)You can check out Fastlane here: https://fastlane.tools/2020-08-1615 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#5 - App Store Optimization With AndroidApp Store Optimization (ASO) is one of the most important things to do to increase your downloads. In this episode we talk about how we optimize every aspect of our store listing and run biweekly A/B tests. We also share some of our most successful tests, increasing the daily downloads by 5-30%.2020-08-0916 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#4 - How To Find A Winning App IdeaLearn how we do the market research for our apps. This is an important step before even designing any screen.We discuss:- How we did the market research for our first own- How to analyze competitor apps and find ideas on improving them- How to brainstorm ideas for a new app2020-08-0215 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#3 - How To Work Together As CoupleIn this episode, we discuss how to live in a relationship while running a business. It's a lot of fun and can be incredibly inspiring, but there are also challenges.Learn about- Our own experience: How we started working in a relationship- What is needed to make it work- Challenges and how to overcome them2020-07-2717 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#2 - Native or Cross Platform Development?In this episode, we discuss native vs. cross platform development. Should you code in Swift/Kotlin or React Native/Flutter when creating an app?We discuss these points:- Pros and cons of each approach- What are some of the limitations of cross platform development?- What should you choose when you just get started?2020-07-2216 minApp Life Podcast - Grow Your App BusinessApp Life Podcast - Grow Your App Business#1 - How It All StartedIn the first episode we talk about how we started our mobile app business. Seven years ago, we decided to create a simple mobile app called Simply Learn Thai. It took us over 2 years to launch the app. By that time, we both were working in full time jobs.We will talk about- Why and how we quit our full time jobs in Germany to pursue our app business.- How we made our first income- Why we went to Chiang Mai, Thailand to create more apps...2020-07-2226 min