Shows
Life Beyond the BriefsWords Tell. Stories Sell: How Lawyers Build a Magnetic Brand | Kia ArianMost lawyers think “brand” means a logo, a slogan, or some clever line about fighting for justice.Kia Arian has a different take. In this GLM Summit talk, she starts with a story about being jealous of a squirrel and ends by showing you why your best marketing is not a gimmick. It is the part of you that has been there the whole time. Your story. Kia breaks down why legal marketing keeps sounding the same, why reviews are not a brand, and why “experienced and compassionate” is basically invisible at this point. Then she walks...
2026-02-1730 min
The Results-Driven Life by Design PodcastHope Underground for a Nation Standing in Fire with Lana SilkThis conversation with the CEO of Transform Iran, Lana Silk, was recorded in October before the world fully saw what was coming.Since then, Iran has erupted into mass protests, brutal crackdowns, and a growing humanitarian crisis. Families are grieving. Communities are living without basic resources. And hundreds of thousands of ordinary Iranians have paid with their lives simply for demanding dignity, freedom of thought, and the right to choose their faith. What you’re about to hear is not a breaking-news episode, but it is even more important.It is the story you...
2026-02-1053 min
FiduciWhoKia Arian: Breaking Through the Noise in a Commoditized MarketKia Arian is the creative force behind Zine, a boutique marketing agency that helps attorneys, entrepreneurs, and service-based professionals turn leads into loyal fans through high-touch, high-trust, human marketing. Since 2005, Kia has championed the power of tangible marketing, newsletters, postcards, books, magazines, and “shock and awe” packages to break through digital noise and build lasting client relationships. By blending timeless strategy with soulful storytelling, her agency creates printed campaigns that feel like a gift, while delivering meaningful, measurable results.In this episode, Leonard and Kia discuss:Why marketing in trust-based industries has become comm...
2026-01-2750 min
The Results-Driven Life by Design PodcastBrand Clarity That Changes Everything: Merging Art, Fragrance, and Identity with Tanyah JacksonFor years, artist and fragrance creator Tanyah Jackson ran two separate businesses: one built around her paintings, and another built around her custom-blended oils and fragrances. Different products. Different audiences. Different “worlds.” And no matter how hard she worked, something felt disconnected.In this episode, Tanyah shares the turning point that changed everything, the moment she realized both businesses were actually doing the same thing:helping people connect with themselves through sensory experiences and emotion. What was once confusing suddenly became clear. And that clarity led to a complete brand transformation, global expansion, and a...
2025-12-121h 09
The Results-Driven Life by Design PodcastBrand Clarity That Changes Everything: Merging Art, Fragrance, and Identity with Tanyah JacksonFor years, artist and fragrance creator Tanyah Jackson ran two separate businesses: one built around her paintings, and another built around her custom-blended oils and fragrances. Different products. Different audiences. Different “worlds.” And no matter how hard she worked, something felt disconnected.In this episode, Tanyah shares the turning point that changed everything, the moment she realized both businesses were actually doing the same thing:helping people connect with themselves through sensory experiences and emotion.What was once confusing suddenly became clear. And that clarity led to a complete brand transformation, global expansion, and...
2025-12-1054 min
The Results-Driven Life by Design PodcastThe New Language of Branding: How Gen Z Is Rewriting the RulesIf you built your brand during the Gen X marketing era—where authority, polish, and professionalism ruled—this conversation will stretch you.Kia sits down with Parsa Afsharjavan, a next-gen creative director and founder of SINO Art, whose work is reshaping how brands connect with the emerging generation of consumers. Parsa’s branding isn’t transactional—it’s emotional, immersive, and deeply human.Raised in a world of curated feeds and cultural collapse, Gen Z craves something different: aesthetic that speaks, messages that feel, and experiences that invite.Together, Kia and Parsa explore how to reach...
2025-11-2531 min
The Results-Driven Life by Design PodcastMother/Daughter Confessions: Our Top 10 Parenting MomentsWhat happens when a mom invites her daughter to the mic to unpack their most impactful parenting moments? Funny stories, candid confessions, and unconventional wisdom you won't find in any polished, pretty parenting book.In this personal (and hilarious) conversation, Kia and her daughter, Bahar, recall the lessons that forced them to look in the mirror at who they really are. From riding their own “party bus” to the power of words, to navigating teen rebellion without breaking connection, the discovery of identity and purpose isn't just something Kia does for clients at Zine...
2025-10-011h 01
The Results-Driven Life by Design PodcastThe Power of Vision to Set a Nation Free with Hooman KhaliliWhat started with one mural in San Francisco became a global mission: amplifying the voices of Iranian women fighting oppression through art. In this episode of The Results-Driven Life by Design, Iranian-American activist and media personality Hooman Khalili shares the vision that led him from a viral moment to an international movement—Esthers of the World Rise Up and All Eyes on Iran.Hooman recounts how Mahsa Amini’s death lit a fire that took him across Israel, the U.S., and beyond, painting murals that sparked conversations, shifted perspectives, and even drew direct response from the Iran...
2025-09-1654 min
The Results-Driven Life by Design PodcastFrom Setback to Soulfire: Donna Krech on Building a $3 Billion Empire According to Her Own RulesDonna Krech has generated nearly $3 billion in lifetime revenue across multiple industries—but numbers alone don’t tell her story.From the very beginning, it was the fire in her soul, a deep conviction to build with purpose, that has been the real force behind her success. In this Season 2 opener of The Results-Driven Life by Design, Donna reveals the betrayals and burnout that tested her, and the clarity that came in rewriting the rules entrepreneurship on her own terms.This is an intimate conversation in reinvention for anyone who’s ever felt the nudge that t...
2025-08-2148 min
2025-08-0727 min
The Results-Driven Life by Design PodcastThe Unseen Cost of Emotional Friction in Law Firms with Brooke BirkeyCan improving your emotional intelligence really lead to more money and better time management?According to law firm strategist Brooke Birkey, it’s not just possible—it’s essential.In this sharp and insightful episode of The Results-Driven Life, host Kia Arian talks with Brooke about the unseen costs of emotional friction in small law firms—and how simple communication upgrades can dramatically increase efficiency, client satisfaction, and revenue.Brooke works with growth-minded law firm owners to help them master the human side of client relationships—without sacrificing metrics, systems, or sanity.Together, they cover...
2025-08-0536 min
The Results-Driven Life by Design PodcastLessons from a High-Risk Career and a Life Reset with Michael GrossAs a commodity trading advisor, he helped scale a firm from $4 million to $250 million AUM in just 48 months. He thrived in a high-risk industry, reaping extraordinary rewards—until it all came crashing down.Listen to his story of how he went from a burned-out telemarketer to a respected authority sought after by high net worth clients across the country.At the peak of his career, he had it all—status, success, and a waitlist of million-dollar clients. Until it all disappeared.In this conversation, Michael shares what came next: a personal unraveling, a rein...
2025-07-2038 min
The Results-Driven Life by Design PodcastReclaiming the Role of Men in Business and Relationships with Aaron BraithwaiteWarning: Don't listen to this episode if you are not ready for uncomfortable ideas about the role of men in modern society and culture. In this episode of The Results-Driven Life by Design podcast, Aaron Braithwaite, founder of the Warrior Shed Movement, talks about why men need to stop lying to themselves, step up, and reclaim their purpose, their mental health, and their emotional well-being. Aaron is unapologetic about the reality that keeps men in pain, grief, and anger, yet he is also deeply passionate about his mission to help those who are willing to...
2025-07-0955 min
The Results-Driven Life by Design PodcastThe True Power of a Shock and Awe Box on Your Prospects with Derrick PickettIn the newest episode of The Results-Driven Life, Kia Arian sit down with author and serial entrepreneur, Derrick Pickett, on how he turned his lowest point into his launching pad, and the shock and awe box from Zine that gave him a vision for what was possible.From prison to businessman to mentor and pulpit, Derrick shares how faith, accountability, and resilience helped him reclaim his life—and why he’s now committed to helping others do the same through his business.In this episode, you’ll hear:How Dan Kennedy helped him find clarity and calling...
2025-06-2435 min
The Results-Driven Life by Design PodcastHow One Book Doubled His Business, Twice: Steve Gordon on the Power of Authority MarketingCan one book really change the trajectory of your business? Steve Gordon says yes—and he has the results to prove it.In this rich and refreshingly real episode of The Results-Driven Life by Design, Kia Arian sits down with best-selling author and Million Dollar Author founder Steve Gordon to unpack what it really takes to grow a business that scales.Steve has helped hundreds of consultants, advisors, and professional service firms create authority, build systems, and attract high-value clients—without becoming overwhelmed or overworked.They dive into:Why 10x growth isn’t about...
2025-06-1045 min
The Results-Driven Life by Design PodcastBreak the Rules to Build Your Business with Dan Kennedy: Also featuring Ben Settle and Troy BroussardWhat if the path to extraordinary success isn't about playing by the rules—but breaking them?In this unapologetically bold episode of The Results-Driven Life, host Kia Arian sits down with legendary marketer Dan Kennedy, along with Troy Broussard and Ben Settle, to dive deep into the No B.S. approach to business success. Inspired by Dan’s book "No B.S. Guide to Succeeding in Business by Breaking All the Rules," this conversation is a masterclass in contrarian thinking, radical positioning, and the kind of marketing that repels the wrong clients while magnetizing the right ones.
2025-04-251h 08
The Results-Driven Life by Design PodcastFrom Law Firm to Lifestyle: How Ed & Faith Alexander Transformed Their PracticeWhat happens when a husband-and-wife team transforms their law practice into a values-driven, fulfilling business? Ed and Faith Alexander share their journey from transactional law to outcome-focused solutions, the challenges of working together as a couple, and the key decisions that reshaped their firm. They reveal insights on hiring, client selection, and systematizing their practice—plus how prioritizing family time and embracing personal growth led to greater success. Tune in for actionable advice on building a law practice (or any business) that aligns with your life and values!
2025-03-2851 min
The Results-Driven Life by Design PodcastPainful Clarity: Troy Broussard on Finding Purpose Through StrugglesWhat does it mean to live with purpose, embrace painful clarity, and pursue success without fear of failure?In this powerful episode, Troy Broussard—entrepreneur, author, and former Navy Nuclear Submariner—dives deep into his journey of resilience, growth, and mastery. From overcoming personal tragedies to achieving flow state in his career, Troy shares how embracing discomfort and focusing on your "one thing" can lead to extraordinary results.Discover the philosophy behind his low-stress trading system, lessons on iteration and growth, and why short-term suffering is the key to long-term success. Whether you're seeking motivation, prac...
2025-02-1952 min
The Results-Driven Life by Design PodcastHow to Show the World Your Messy Process of Growth With Chris EarleyWhat does it take to build a thriving law practice while staying authentic and true to yourself?
In this episode, Kia sits down with Chris Earley, a personal injury attorney, author, and one of the best examples of authenticity in marketing. Chris shares his inspiring journey, revealing how sharing personal stories, staying mindful, and learning a little patience has transformed his business and his life.
Tune in to hear about the moment he "broke the dam" to his marketing style, how he learned to be persistent despite facing impossible odds, and why personal growth—though mes...
2025-01-2246 min
Sharp Strategies Sweet Success#27 - Mastering Marketing Messaging ft. Kia ArianThis week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the challenges of lead generation, the significance of authentic brand development, and the impact of community engagement on marketing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-01-1740 min
The Results-Driven Life by Design PodcastMy Top Three Most Impactful Things In 2024In this solo episode, Kia shares the top three things that made the most impact in her life and her business this past year. Often, the failures and disappointments we experience seem to speak louder than our successes. And when successes do happen, we may miss them because they don't show up the way we think they should.
Be sure to listen to the end where she shares what to do when nothing seems to have made an impact and no success came. Mentioned in the podcast:
Doing What You Love https://www.facebook.com...
2025-01-0918 min
The Results-Driven Life by Design PodcastFrom Fiction to Fractional CMO: Tifiny Swedensky's Legal Marketing JourneyTifiny Swedensky, founder and CEO of Sharp Cookie, shares her inspiring journey from aspiring writer to a leading legal marketing entrepreneur. In this episode, Tifiny discusses her innovative approach to marketing, the launch of her Marketing Director Mastermind program, and how she’s revolutionizing the role of fractional CMOs for law firms. With insights on persistence, adaptability, and building sustainable in-house marketing teams, Tifiny offers actionable advice for professionals looking to elevate their marketing strategies. Plus, hear her personal growth story and a sneak peek into her upcoming books. Don't miss this compelling conversation!
2024-12-1151 min
The Results-Driven Life by Design PodcastHow Feminine Embodiment Transforms Business and Relationships with Anna RovaIn this episode, Kia introduces the woman who was behind the breakthroughs she discusses in her solo podcast on the topic of Women In Entrepreneurship and Leadership. What she didn’t share in that episode was the secret behind that transformative journey and the actual process that she went through. And that secret is today’s guest, Anna Rova.
Listen as they describe what Feminine Embodiment Coaching is and how it helps women reconnect with their feminine essence and intuition.
Anna has developed a very practical approach that transforms women in both relationships and business and f...
2024-11-2151 min
The Results-Driven Life by Design PodcastThe Candid Truth Behind Why People Sabotage Their Own Success with Mandi EllefsonIf it seems like all the marketing and business growth advice about how to grow your business and scale your services sound the same, you’re not alone. They may be good advice, but they rarely address the root causes of why businesses are unable to grow past certain limits. When a business is stuck, a look into the personal life and mind of the business owner is very telling.
In this episode of the Results-Driven Life by Design broadcast, hear how Mandi's journey began with struggling to systematize her own business, leading her to develop frameworks that...
2024-11-1340 min
The Results-Driven Life by Design PodcastPurpose-Driven, Passion-Driven Marketing in Family Law with Katie Wilcox-CarterIn this episode, Kia welcomes Katie Carter, a family law attorney and the Marketing Director of Hofhiemer Family Law, and discusses how she empowers women in divorce through her brilliant and creative marketing. Listen to this special broadcast filled with gold nuggets about law firm marketing, branding, social media, culture, and more.
Katie practices law at a women-only law firm in Virginia Beach that is passionate about advocating for women to receive fair financial settlements and protect their future post-divorce.
In this discussion, she shares candidly about how past shaped her path and gave her...
2024-10-3155 min
The Results-Driven Life by Design PodcastWomen in Entrepreneurship and LeadershipIn this special episode of the Results-Driven Life by Design podcast, Kia goes solo and gives a recap of panel discussion on Women in Entrepreneurship and Leadership, presented at Ben Glass's and Brian Glass's Great Legal Marketing Summit in Phoenix. In this broadcast, Kia expands on important ideas that were discussed such as:
- How to balance masculine (achievement-oriented) and feminine (intuitive, reflective) energies and why it is crucial for sustainable leadership.
- Why authentic femininity is valuable in business, challenging the "do it all" narrative.
- Why self-identity and inner strength are f...
2024-10-1425 min
The Results-Driven Life by Design PodcastBehind the Scenes of Rapid Entrepreneurial Growth with Charley MannCharley is the founder of Law Firm Alchemy where he provides coaching and courses to independent, entrepreneurial law firm owners. Charley himself is not a lawyer, but he cut his teeth at a law firm working in marketing and business development where he helped grow that law firm from $1.1M to $3.1M is revenues, and lead efforts to teach other lawyers how to do the same.
Charley is a prolific marketer. He has a robust LinkedIn presence.
His posts are engaging, informative, and very transparent. He emails his followers regularly with interesting personal emails. He...
2024-09-3048 min
The Results-Driven Life by Design PodcastWhat Life Looks Like When You Love What You Do with Dan Cuprill“How you succeed will probably not be the way you think it’s gonna happen…”
That’s just one of the ideas we discuss with one of the most entrepreneurial and innovative financial advisors in the country, Dan Cuprill, in this episode of the Results-Driven Life by Design podcast. We also talked about:
How Dan found his way to doing what he loves, how he scaled it and is now transforming it to hand off to his son.
Why living according to your own best intere...
2024-09-1654 min
The Results-Driven Life by Design PodcastI Simply Tell Stories - with Tom RuwitchIn the latest episode of the Results-Driven Life by Design podcast, Tom Ruwitch shares his journey as a storyteller who built his career… and a thriving marketing agency…around the art of storytelling. Learn abouut his innovative approach to creating compelling marketing content and actionable insights that can transform your marketing strategy.
Listen as Tom and Kia discuss...
- The Power of Storytelling: Tom dives deep into why quality and connection in storytelling outweigh quantity.
- Emotional Connection: Learn how to gather and leverage insights from your target market to unde...
2024-09-0243 min
The Results-Driven Life by Design PodcastHow to Live a Big Life Without Sacrificing Your Life with Ben GlassIf you walk into Ben Glass’s office, you will quickly sense an energy there that goes beyond practicing law. On the walls are stenciled sayings about living with purpose and having resilience. There are free books about success, freedom and entrepreneurship, many of which he has authored himself. It is clear that Ben has a message and it needs to be said.
Ben’s core message has always been how to be insanely successful without sacrificing your life. It is a message that he continues to live out, and teach others how to do i...
2024-08-1341 min
The Results-Driven Life by Design PodcastExposing The Facade Of The Online World With Ben SettleIn this episode, we welcome the ever-captivating Ben Settle.
Ben is a brilliant marketer and writer who has been accused of being an arrogant, self-absorbed jerk, idiot, bigot, bible thumper, racist, misogynist, and more. Though his brand of marketing might bother some, his insight is refreshing, instructive, inspiring and 100% entertaining.
He is one of the few marketers who has not just built a powerful brand, but created a universe that people can’t help but be curious about and crave to be a part of.
On the podca...
2024-07-311h 03
The Results-Driven Life by Design PodcastDiscovering Your Brand in the Chaos of a Million Brands with Michael LevineJoin me in a delightful conversation with one of the world's renowned branding and media experts of the last three decades, Michael Levine.
Michael is a New York Times bestselling author who has authored nineteen books including my favorite Broken Windows, Broken Business. Michael has also represented a record breaking fifty-eight Academy Award winners, thirty-four Grammy Award winners, and forty-three New York Times bestsellers. He is the founder Boundless Media USA, an award winning branding and PR firm. Through his firm, Michael continues to provide consulting to individuals and organizations who want to use the power of br...
2024-07-1735 min
They Don't Teach This in Law SchoolKia Arian's Marketing Turns Prospects into RAVING FAN CLIENTSSend a textShould you use direct response marketing? What about building a brand?Or maybe... both? You can get the best of both worlds by following Kia's plan for maximizing your marketing. Discover major lessons she's learned working with some of the most powerful marketers in the world, including the legendary Dan Kennedy!- Learn more about Zine Graphics- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn
2023-12-0539 min
Experts Speak"Results-Driven Marketing, Beautifully Designed with Kia Arian"Amazing Design. Beautiful Brand. Personal Marketing. Kia Arian knows a thing or two about RESULTS. She works with business owners to help them show up in powerful and personal ways. Kia is an expert at differentiating you and creating a lasting impression that turns into cash. Listen to this fun episode (I felt like I was talking with my sister) and then reach out to Kia at her website: ZineGraphics.com
2022-11-2234 min
The Renegade Lawyer Podcast3 Must-Haves in Your Marketing and How to Speak to Your Prospects with Kia ArianKia Arian was a rocket scientist – seriously. One day she looked out her window and saw a squirrel that was scampering about, and she thought "that squirrel has more freedom than I do." Unsatisfied with her life, she bought a business. Today she does graphic design and helps write advertising copy for some of the most famous marketers in the country. Her journey will inspire you.Visit https://www.zinegraphics.com/bio/kia-arian.cfm for more information.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Gl...
2022-09-2145 min
The Profitable Advisor PodcastMastering the Dark Arts with Marketing Strategist Kia ArianIf you want a master class on marketing strategy, this might be the closest you’ll get in a single podcast episode. Today we’re talking with Kia Arian, who we’ve worked with for a few years. She’s a strategist and graphic designer to many of the biggest marketing names out there. She’s also helped with Dan’s upcoming book, Advisor VooDoo: Mastering the Dark Arts of Asset Management. If you want a step-by-step strategy for marketing, this show will cover just about every aspect of the process in detail. By the time you get...
2021-04-151h 00
SharesalotSweet As (Interview)Today is a joyous day, for I, Adam, interview my long lost "brother" from New Zealand, Azul. My Kiwi Brother and I talk about how New Zealand sees the United States, we talk about their Quarantine process, and we learn some fun Kiwi Slang. I hope you'll love Azul as much as I do! Join me, won't you?
Intro/Outro Music:
Monkey Island Band
Tranquility at 30,000 ft
by Eric Matyas
www.soundimage.org
Socials:
@confuddled_Pod (Twitter and Insta)
@DFYT_Podcast (twitter a...
2020-11-041h 00
World of MarketingWorld of Marketing 71: Inside the World of Print Marketing With Kia ArianKia Arian is the owner of Zine, a marketing, design, and printing company based in Fairfax, Virginia. She specializes in direct-response marketing for attorneys and other business owners. She is a long-time friend of Tom Foster and creates a variety of print marketing materials for FWM. In this episode, you'll learn: Why you should never give up because you never know what's around the corner: Kia shares the story of how meeting Attorney Ben Glass changed her business—and her life The rules of serendipity: Kia talks about the law of attraction and why al...
2020-10-2144 min
Systematic Magic with Vance MorrisThe one with Marketing Designer Kia ArianKia helps attorneys, professionals, and small business enterprises develop clear marketing messages, create stunning assets, and implement results driven campaigns seamlessly from concept to design to execution.Kia discusses: The Power of Sales Systems and why she never deviates from the system Referral Systems: And not your typical referral... These are the BIG fish The biggest mistakes people make in their marketing design.Kia can be found at: ZineGrapgics.com and MarketingAssetsAnalysis.comVance can be found at DeliverServiceNow.com
2020-05-0656 min