Shows
The Auto Repair Marketing PodcastBig, Beautiful, Impactful Email! [E180]Thanks to our Partners, Shop Boss and AppFueledKim Walker’s flying solo on this one, and she’s got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn’t your typical “email tips” episode, it’s a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and...
2025-11-261h 05
The Auto Repair Marketing PodcastThe Legalities of Tracking Numbers and Recording Calls with David Boyd [E179]Thanks to our Partners, Shop Boss and AppFueledThere’s a lot you can ignore in marketing, but legal compliance isn’t one of them. Especially when a quiet policy change in California nearly stripped shops of their ability to track marketing ROI overnight. This episode dives into the legalities of call recording, AI evaluations, tracking numbers, and the kind of red tape that can blindside your business if you’re not paying attention. Brian Walker sat down with David Boyd from Inbound at AAPEX to talk through what’s happening, what’s coming, and how to protect yo...
2025-11-1925 min
The Auto Repair Marketing PodcastWho is Josh Parnell, Really? [E178]Thanks to our Partners, Shop Boss and AppFueledJosh Parnell’s story isn’t your typical rise to success narrative. It’s one of faith, perspective, and the kind of leadership that’s forged through humility and hard lessons. From dreaming of becoming a filmmaker to serving as an Air Force cop in Minot, North Dakota, to climbing the ranks at Christian Brothers Automotive, Josh’s journey is filled with turns only God could have scripted.In this episode, Brian Walker sits down with Josh to uncover the man behind Limitless Leadership. They dig into what shape...
2025-11-1239 min
The Auto Repair Marketing PodcastPlanning for December's Marketing [E177]Thanks to our Partners, Shop Boss and AppFueledDecember comes faster than most of us expect, and if you’re not planning your shop’s holiday marketing now, you’ll be scrambling when the tinsel hits the floor. In this episode of The Auto Repair Marketing Podcast, Brian Walker and Caroline LeGrand break down how to finish the year strong with festive, community-driven content that actually connects.From shop Christmas parties and Operation Santa Paws to car giveaways and safety awareness campaigns, Brian and Caroline unpack creative, authentic ways to bring holiday cheer into your market...
2025-11-0534 min
The Auto Repair Marketing PodcastGetting Your Shop Suggested by AI [E174]Thanks to our Partners, Shop Boss and AppFueledAI search isn’t the future, it’s already here, and it’s changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo, and he’s breaking it all down so you can take action now. From getting your shop mentioned in AI overviews to the practical steps that help you get recommended by AI tools like ChatGPT and Google’s Gemini, Brian shares what you can do today to stay ahead of the curve...
2025-10-1536 min
The Auto Repair Marketing PodcastThe Power of Story [E173]Thanks to our Partners, Shop Boss and AppFueledBrian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing and marketing, Wayne shares how his own journey and the stories along the way became the foundation for helping shop owners connect more meaningfully with their communities.This episode is a reminder that people don't connect with services; they connect with people. From emotional moments of vulnerability to the simple act of staying...
2025-10-0850 min
The Auto Repair Marketing PodcastPreparing for November's Marketing [E172]Thanks to our Partners, Shop Boss and AppFueledCaroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one’s tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that’s a thing), this episode is loaded with cont...
2025-10-0124 min
The Auto Repair Marketing PodcastWhy Long Content Matters for SEO and AI Suggestions [E170]Thanks to our Partners, Shop Boss and AppFueledIn this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking: Why does content need to be so long?They dig into how longer-form content is outperforming the old 500-word blog strategy, what Google and AI tools are favoring now, and why those extra words aren’t fluff; they’re fuel for better visibility, stronger trust signals, and showing up everywhere your potential cust...
2025-09-1741 min
The Auto Repair Marketing PodcastScaling Your Marketing As You Scale Your Shop [E169]Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk...
2025-09-1026 min
The Auto Repair Marketing PodcastPreparing for October's Marketing [E168]Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media...
2025-09-0328 min
The Auto Repair Marketing PodcastSMP vs Fractional CMO vs Coach - What Does Each Do? [E167]Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth abou...
2025-08-2750 min
The Auto Repair Marketing PodcastMental Fitness in Shop Crisis with Leisa Ann and Rachel Spencer [E165]Thanks to our Partners, Shop Boss and AppFueledLet’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit.In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer’s Auto Repair, and Leisa Ann from KeepMePostedToday.com, to talk about something we don’t talk about enough: mental fitness. From road construction disasters to walking across the country (literally), these two women share what it takes to keep your head...
2025-08-1349 min
The Auto Repair Marketing PodcastPreparing for August's Marketing [E157]August might feel far off, but now’s the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You’ll hear why now’s the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you’re looking for simple...
2025-06-1823 min
The Auto Repair Marketing PodcastCreating Superfans with Brittany Hodak [E156]Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany br...
2025-06-1141 min
The Auto Repair Marketing PodcastCreating Amazing Customer Experiences [E155]Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the h...
2025-06-0430 min
The Auto Repair Marketing PodcastPlanning Your Marketing Like a Pro [E154]Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros’ hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they’ll use.You’ll hear how last year’s event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or...
2025-05-2842 min
The Auto Repair Marketing PodcastPreparing for July's Marketing [E153]July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You’ll also learn how to use slower days to plan, boost team m...
2025-05-2126 min
The Auto Repair Marketing PodcastMarketing To Hire [E152]So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover ever...
2025-05-1450 min
The Auto Repair Marketing PodcastMarketing When You Are Not a Marketer [E151]You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays!In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.)Kim shares her own story, from teaching school kids to promoting a growing auto repair shop, and breaks down the six key tips that helped her go from "what is marketing?" to "running the sh...
2025-05-0737 min
The Auto Repair Marketing PodcastCreating a Shared Vision for Your Organization [E150]In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus...
2025-04-3045 min
The Auto Repair Marketing PodcastPreparing for June's Marketing [E149]Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You’ll also hear how to make the most out of offbeat holidays (like National Donut Day or Worl...
2025-04-2326 min
The Auto Repair Marketing PodcastA Genius Move - Playing Games With Your Community [E148]Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s...
2025-04-1625 min
The Auto Repair Marketing PodcastWe're Gonna Beat This Horse To Death [E147]Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should...
2025-04-0938 min
The Auto Repair Marketing PodcastGoogle's Local Service Ads - Everything You Need To Know [E145]Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be us...
2025-03-2635 min
The Auto Repair Marketing PodcastTaking An Active Role In Your Shop's Marketing [E144]Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods...
2025-03-1950 min
The Auto Repair Marketing PodcastPreparing for May's Marketing [E143]Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.Don’t miss this opportunity to simplify your m...
2025-03-1227 min
The Auto Repair Marketing PodcastStaying Humble While Promoting Your Community Involvement [E142]Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage o...
2025-03-0531 min
The Auto Repair Marketing PodcastManaging Time & Tasks When You're Overwhelmed [E141]Sometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone.Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm—and how I’m finding my way back to productivity and peace. This episode isn’t just about getting things done—it’s about giving yourself the grace to start where you are and take small, meaningful steps forward.So, take a deep brea...
2025-02-2618 min
The Auto Repair Marketing PodcastYour Body Is Your Business Card [E140]Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.Don’t miss this insightful conversation packed with practical tips to help yo...
2025-02-1941 min
The Auto Repair Marketing PodcastMarketing Tools and Tech Ideas for Auto Repair Shops [E139]Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your ef...
2025-02-1249 min
The Auto Repair Marketing PodcastPreparing for April's Marketing [E138]Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow y...
2025-02-0525 min
The Auto Repair Marketing PodcastMaking Great First Impressions [E137]Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every to...
2025-01-2953 min
The Auto Repair Marketing PodcastPreparing for March's Marketing [E136]Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for...
2025-01-2230 min
The Auto Repair Marketing PodcastPodcast Hosts Don't Have It All Figured Out [E135]Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone...
2025-01-1514 min
The Auto Repair Marketing PodcastThe Art Of Slowing Down [E134]As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life.From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to ret...
2025-01-0823 min
The Auto Repair Marketing PodcastStolen Leadership And Allowing Your Team To Make Mistakes [E132]In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing your team to make mistakes as part of their growth.You'll hear insightful stories and practical advice on navigating the balance between guiding your team and stepping aside to let them thrive. Whether you're looking to empower your employees, reduce micromanagement, or cr...
2024-12-2526 min
The Auto Repair Marketing PodcastBranding Your Shop As A Concierge Auto Repair Shop [E131]Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.I’m your host, Brian Walker, and I’ll walk you through the strategies to elevate your shop’s reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop’s appearance to embracing “white-glove” customer care, you’ll learn how to build a business th...
2024-12-1832 min
The Auto Repair Marketing PodcastBeyond CRM: Using AppFueled to Redefine Customer Loyalty in Auto Repair [E130]When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop’s success. In this episode, we’re joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair.You might think AppFueled is just another CRM, but it’s actually so much more. Today, we’ll explore how its features—from branded call centers to custom loyalty programs—are setting new standards for customer experience. We’ll also dig into what it means to “disrupt” customer behavior in a way that keeps y...
2024-12-1152 min
The Auto Repair Marketing PodcastPreparing for February's Marketing [E129]Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax se...
2024-12-0429 min
The Auto Repair Marketing PodcastThe Great SMP Website Debacle [E128]In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back...
2024-11-2738 min
The Auto Repair Marketing PodcastWhen Do You Take Time to Think? [E127]Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results.Get practical tips on clearing distractions, setting the right direction, and making the most of your time away from the daily grind. Ready to take your business to the next level? Tune in now and see how a little time to think can make all the difference!
2024-11-2018 min
The Auto Repair Marketing PodcastPreparing for January's Marketing [E126]Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, thi...
2024-11-1344 min
The Auto Repair Marketing PodcastIt's OK to Dream Big (Stop Playing Small) [E125]Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.Fro...
2024-11-0640 min
The Auto Repair Marketing PodcastBNI and Auto Repair Go Hand in Hand with Steve Hand [E124]Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.Ready to elevate your shop’s...
2024-10-3033 min
The Auto Repair Marketing PodcastDoing Video Every Day For A Month [E118]Want to create video content that boosts your shop’s visibility and drives more customers to your door? Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and crea...
2024-09-1815 min
The Auto Repair Marketing PodcastBack-to-School Marketing: Strategies for Auto Repair Shops to Engage and Give Back [E117]Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the...
2024-09-1156 min
The Auto Repair Marketing PodcastManage Your Stress & Drive Success with Jeff Salzenstein [E115]When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. ...
2024-08-2846 min
The Auto Repair Marketing PodcastTapping Into Local Organizations For Business Help [E114]Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses. Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.c...
2024-08-2126 min
The Auto Repair Marketing PodcastMarketing Lingo & Misconceptions [E113]Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We’ve got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Le...
2024-08-1436 min
The Auto Repair Marketing PodcastA Marketer's Take on "Just Say Yes" [E112]Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response. Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments.
2024-08-0719 min
The Auto Repair Marketing PodcastWhat is YOUR Responsibility When Working With Professional Marketers? [E111]Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips!Thank you to RepairPal for sponsoring The Auto Repair...
2024-07-3128 min
The Auto Repair Marketing PodcastSometimes You Just Have To Go To War [E110]Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods. Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business. Tune in for practical tips to help fill your bays and keep yo...
2024-07-2421 min
The Auto Repair Marketing PodcastPart 4 - A Service Advisor’s Take on Customer Retention with Michael Doherty [E108]Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina. Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He’ll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about Repa...
2024-07-1045 min
The Auto Repair Marketing PodcastPart 3 - Customer Retention Series - Loyalty Programs [E107]Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly en...
2024-07-0348 min
The Auto Repair Marketing PodcastPart 2 Customer Retention Series - Service Advisor Role [E106]In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.
2024-06-2642 min
The Auto Repair Marketing PodcastPromotional Products for Auto Repair Shops [E103]When looking to enhance your auto repair shop's visibility, promotional products can make a significant impact. In this episode, host Kim Walker welcomes Megan Romano, owner of Romano Promo. Megan shares her journey into the promotional products industry and underscores the importance of having a strategic plan for their use.She also highlights the benefits of working with local distributors for personalized service, the significance of diverse apparel options for team members, and the value of unique, high-quality promotional items. Join us as we explore how these strategies can elevate your business and st...
2024-06-0552 min
The Auto Repair Marketing PodcastWalker's Hierarchy of Marketing Needs [E101]When it comes to marketing there’s an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire.It’s not so different from the basic needs of a human, and that’s the comparison we’re making today. So listen in to hear an interesting take on how you can use Maslow’s Hierarchy of Needs to determine what you should be doing in yo...
2024-05-221h 06
The Auto Repair Marketing PodcastA Meeting Of The Marketing Minds [E100]In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it’s going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)To...
2024-05-1546 min
The Auto Repair Marketing PodcastTop Ten Canva Tips from The Pros [E094]Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes Canva: what it is, why you need it...
2024-04-0323 min
The Auto Repair Marketing PodcastPros On The Road 2024 [E083]In this episode, Kim and Brian talk about the conferences and other events they will be attending and teaching at in 2024. These conferences are great opportunities to network with other shop owners and auto repair professionals, as well as “sharpening the saw” and become a better business person.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes The aftermarket radio network (00:00:01) Introduction to the episode and discussion about upcoming automotive industry conferences and events.Pros on the road 2024 (00:00:10) Discussion about the Pros...
2024-01-1724 min
The Auto Repair Marketing Podcast2023 Wrap-Up | Brian and Kim's Favorite Episodes [E081]2023 was a great year for The Auto Repair Marketing Podcast. There were 52 new episodes for you to learn from and be inspired by. As the hosts of the podcast, we love them all, but for you, we each went through the list and picked our 5 favorite episodes. If you haven’t listened to these, we’re sure you’ll enjoy them and pull some nuggets of wisdom to make your business and life better.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes
2024-01-0326 min
The Auto Repair Marketing PodcastHope After Bankruptcy [E079]In this episode of the Auto Repair Marketing Podcast, hosts Kim and Brian Walker discuss the topic of bankruptcy with industry coaches Rick White and Cecil Bullard. Each guest shares their personal experiences with bankruptcy, providing insights into the emotional and financial struggles they faced. They discuss the importance of learning from past mistakes, seeking professional advice, and maintaining open communication in relationships during difficult times. The episode emphasizes resilience, the power of education, and the importance of not letting fear or pride hinder business growth. The speakers also highlight the value of giving and receiving support and the...
2023-12-2046 min
The Auto Repair Marketing PodcastFragmented Marketing: How It’s Hurting Your Brand and Wasting Your Money [E078]In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker discuss the negative impacts of fragmented marketing on a brand. They stress the importance of a cohesive marketing strategy, consistent branding, and the role of a brand style guide. They share their experiences and the lessons they've learned in marketing their auto repair shop. The hosts also discuss the changing landscape of marketing, the importance of planning, and the role of a fractional Chief Marketing Officer (CMO). Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at h...
2023-12-1330 min
The Auto Repair Marketing PodcastHow to Know When You're Not Ready for Marketing [E077]In this podcast episode, Brian Walker and Kim discuss the importance of being ready for marketing in the context of auto repair businesses. They highlight four signs that a business may not be ready for marketing, including a high comeback rate, poor phone skills of service advisors, low Average Repair Order (ARO), and low or no profits. They stress the need to address these issues before focusing on marketing and business growth. They also discuss their experiences with clients and the importance of ensuring a good fit before starting a working relationship. Thank you to RepairPal for...
2023-12-0622 min
The Auto Repair Marketing PodcastRetention Marketing And Strategies For Bringing Back Clients More Often with Caroline Legrand [E076]In this episode of the Auto Repair Marketing Podcast, host Brian Walker talks with Caroline Lagrand, Senior Messaging Strategist at Shop Marketing Pros. They discuss the importance of retention marketing in the auto repair industry, emphasizing the need to focus on existing customers rather than just acquiring new ones. Caroline shares insights on how to use social media, email marketing, CRM follow-up messages, and direct mail to keep customers engaged and connected to the business. She also highlights the role of customer experience and shop culture in retaining customers. The episode concludes with practical tips for businesses looking to...
2023-11-2931 min
The Auto Repair Marketing PodcastSecurity Strategies for Safe and Sound Marketing [E074]In this episode of the Auto Repair Marketing Podcast, host Kim Walker and her team at Shop Marketing Pros discuss the importance of marketing security. They provide tips on securing marketing assets, managing passwords, verifying identities on platforms like Facebook and Google, and identifying spam and scams. They also emphasize the importance of knowing who has access to your accounts and regularly reviewing this access. The team encourages shop owners to be proactive in securing their digital assets.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com...
2023-11-1556 min
The Auto Repair Marketing PodcastBehind the Scenes of the Industry's Premier Podcast [RR 900]Recorded Live at AAPEX 2023, Carm is joined in studio with Aftermarket Radio Network hosts Brian Walker and Matt Fanslow for milestone episode 900. Carm discusses the process of creating the podcast, the journey to expand to the Aftermarket Radio Network and how his daughter Tracy became a crucial part of the team, starting as an editor and eventually working full-time with him. Carm also reflects on the challenges he faced when starting the podcast, the importance of consistency, quality, and good editing, and the shifts he had to make along the way....
2023-11-1044 min
The Auto Repair Marketing PodcastMarketing Slow Times, Time Blocking, and Taking Care of Yourself with Chris Cotton [E070]This episode was born out of a question that was asked in our Facebook group, The Auto Repair Marketing Mastermind. The question was, “What are you doing to market around the slow times that happen around the holidays each year?” Join your host, Brian Walker, as he talks with Coach Chris Cotton about marketing through the slow times, time blocking, and taking care of yourself.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsMarketing Strategies for Slow Times (00:01:17) Disc...
2023-10-1831 min
The Auto Repair Marketing PodcastThe Ultimate Guide to Marketing for Auto Repair Shops During Slow Times [E134] - Chris Cotton Weekly BlitzThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode...
2023-10-1632 min
The Auto Repair Marketing PodcastMarketing Auto Repair to College Students [E069]In this episode of the Auto Repair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. She shares her conversation with Lucas Underwood, owner of L&N Automotive, who plans to send direct mail to college students offering a free oil change every other oil change they pay for. Kim emphasizes the importance of building trust with both students and their parents, and suggests conducting audience research to understand their preferences and expectations. Kim also offers strategies such as hosting car care clinics, creating digital business cards, and engaging with...
2023-10-1129 min
The Auto Repair Marketing Podcast"What Do You Really Want?" With Coach Nate Bailey [E067]In this episode of the Auto Repair Marketing Podcast, host Brian Walker welcomes Coach Nate Bailey as his guest. They discuss "what do you really want?" and the importance of understanding one's desires beyond career goals. They delve into the challenges of identifying what one wants, the impact of societal stigmas, and the need for clarity and support in the process. Coach Nate shares his personal experience of admitting their desire for six-pack abs and the deeper motivations behind it. They also discuss the mindset of being a business owner and the potential for growth and success. Coach Nate...
2023-09-2727 min
The Auto Repair Marketing PodcastA Shop Owner's Story of Creating a New Logo [E066]In this podcast episode, Brian Walker interviews Don Stardy from GLP Automotive, who shares his experience creating a new logo for his shop. Don explains that he wanted a logo that accurately represented his business and attracted more customers. He decided to run a logo design contest through 99 Designs and received a total of about 160 designs to choose from. After a difficult selection process, he, his family, and some trusted advisors narrowed it down to 5 logos and then eventually settled on their new logo. Don discusses the challenges of implementing the new logo into various aspects of his business...
2023-09-2018 min
Maximum OctaneRev Up Your Marketing Efforts and Make Your Competitors Eat Dust with Kim and Brian WalkerIsn't it frustrating to know you are better than your competitors, yet you see them getting all the work? The only thing you must do to change that is to get your marketing efforts right. This week, I'm joined by Kim and Brian Walker, Owners of Shop Marketing Pros and Hosts of the Auto Repair Marketing Podcast, to discuss auto repair marketing, the importance of creating and presenting unique content, and why every auto shop owner should understand how marketing works. As former auto repair shop owners, Kim and Brian know the importance of increasing auto s...
2023-09-1935 min
The Auto Repair Marketing PodcastStart Your Engines for ASTE 2023We've got a fantastic panel of guests, including Jimmy Lee and Kent Bullard from The Institute, and Brian and Kim Walker from Shop Marketing Pros to discuss ASTE, the Automotive Service and Technology Expo in Durham, North Carolina.Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing PodcastKent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.Jimmy Lea, The Institute. Listen to Jimmy’s previous episodes HEREShow Notes Watch Full Video Episode https://as...
2023-09-0431 min
The Auto Repair Marketing PodcastMarketing Mistakes and Kim's Pet Peeves [E063]The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team, and our clients. It wasn’t easy, but it’s been worth it, and I continue to improve every day. Listen in an...
2023-08-3047 min
The Auto Repair Marketing PodcastWhen To Use Facebook Ads, And When To Use Google Ads [E060]How do you know when to use Google Ads vs. when to use Facebook ads? The answer is rather simple but not always obvious. Join Kim and Brian as they explore the various situations when you would use each very effective digital advertising type!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsTalking PointsThe difference between Google ads and Facebook ads (00:00:52) The speakers discuss the surface-level differences between Google ads and Facebook ads, with Google being used for search and Facebook...
2023-08-0922 min
The Auto Repair Marketing PodcastGetting Ready For The 2023 Fall Conference Season [E058]Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Brian and Kim discuss upcoming automotive events and conferences in the fall of 2023. They share their excitement about attending these events and highlight the training and networking opportunities they offer. They conclude the episode by mentioning their plans for the end of the year and thanking listeners for tuning in.Show Notes with TimestampsThe Fall Conference Season (00:00:10) Discussion about the fall conference se...
2023-07-2627 min
The Auto Repair Marketing PodcastShould Your Shop Have a Podcast? [E057]Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rather than solely on auto repair. They suggest discussing local events, leaders, and interesting stories to engage with the community and attract new customers. They also discuss the idea of featuring guests on...
2023-07-1927 min
The Auto Repair Marketing PodcastHow EOS Drives SMART Marketing with Tim Stoll [E055]Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Are you struggling to align your team and drive marketing success in your business? In this episode of the Auto Repair Marketing Podcast, Brian, Kim, and Tim Stoll, an EOS Implementer, discuss how EOS can help businesses achieve their marketing goals. A valuable lesson from this podcast is the importance of using EOS to increase accountability and collaboration within the team, which ultimately leads to more su...
2023-07-0554 min
The Auto Repair Marketing PodcastBuilding a Community of Auto Shop Owners: The Impact of ASOG on the Industry with Scott Pelava [E054]The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities....
2023-06-2832 min
The Auto Repair Marketing PodcastAn AI Powered CRM for Auto Repair? with Kieran O'Brien [E052]Brian and Kim talk with Kieran O’Brien, founder of ShopGenie, an AI powered CRM for auto repair. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Introduction and Sponsorship (00:00:01 - 00:00:39) The speakers introduce the podcast and thank the sponsor, Repair Pal.Kieran's Background (00:00:58 - 00:02:00) Kieran shares his story of starting his first business at 16, working in the automotive industry, and building a CRM with technology that established companies are not integrating.Opportunity in CRM...
2023-06-1432 min
The Auto Repair Marketing PodcastGrowing to 50k YouTube Followers in One Year with Chris Enright [E051]In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim interview Chris Enright, owner of Enright Auto, about his success in using short-form video to build a following for his auto repair shop. Chris shares his process for creating content, his intended audience, and how he deals with haters and negative reviews. He emphasizes the importance of building trust with customers through video content and being authentic and transparent. The group also discusses successful auto repair video channels and the importance of keeping a shop clean for video shoots. Chris shares his advice for those looking...
2023-06-0740 min
The Auto Repair Marketing PodcastPros On The Road - Spring 2023 [E044]If you know Kim and Brian, you know we run the wheels off of our motorhome. In usual fashion, we have another big trip coming up, and this time we’re headed to California. In this episode, we don’t even mention marketing. We talk about auto repair shops, but nothing that will help you in your business. This is simply a peek into one of our trips, what we’re doing, and a bit about how we plan our travels and stays. We hope you’ll listen in and get to know us a little better. Who knows… we may sto...
2023-04-1916 min
The Auto Repair Marketing PodcastMaintaining Your Company Culture While Growing [E041]You’re growing -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and money on building. In this episode, Kim Walker shares her thoughts, ideas, and strategies being implemented to be super intentional about maintaining company culture.Talking PointsWorked hard to define core values, build a team, processesYou’re getting great resultsYou’re growingBut fearful of losing momentum, culture, pace, etcKeep Core Values front & center. What we do:Hiring, onboardingFiring relates backIn the middle - reward + recognizeMake decisionsProcessDocumentedPracticed by allAppreciated + UnderstoodOnboarding. How do you do it? Is it documen...
2023-03-2933 min
The Auto Repair Marketing PodcastFollowing God's Call from Washington State to Tennessee- Brian and Brittany Hemry [E038]Thanks to our partner, RepairPal. Visit the Web HEREThere are times in life when you get called to make big moves. Brian and Brittany Hemry experienced just this when they felt God call them to pack up their family from a comfortable home and job in Washington State and move to Tennessee where they would open Independent Auto and Diesel. Listen in to their inspiring story of obedience followed by a series of open doors.How To Get In TouchWebsite - https://independentautodieselrepair.com/ Facebook - https://www.facebook.c...
2023-03-0830 min
The Auto Repair Marketing PodcastCar Count Isn't Your Problem with Chris Cotton [E028]Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio NetworkMost often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today ab...
2022-12-2843 min
The Auto Repair Marketing PodcastLiving Unapologetically with Purpose [E025]Do you struggle with saying yes to every "opportunity"? Is life controlling you or are you controlling it? Can you answer the question "Why were you created"? Kim shares her story of how living a life with intention and purpose can leave you feeling satisfied and fulfilled.Talking PointsWhat if your 3 year old asked you “do you have another one of those meetings tonight, mommy?” How would you respond? How the book “The Best Yes” by Lysa TerKeurst helped break the cycle of overachieving and overextending.Nehemiah 6:3 “And I sent messengers...
2022-12-0734 min
The Auto Repair Marketing PodcastNominating + Applying for Awards [E019]The number of awards available for auto repair shops to apply for can be overwhelming, but very few shops actually apply for them. Recognition for your shop or your staff brings many opportunities for marketing, showing appreciation, and more. Savvy shop owners will prioritize getting these awards, Listen as Kim and Brian talk about why.Talking PointsEvery year there are multiple opportunities to take advantage of awards and scholarships. VISION (MWACA)ASOGAAPEX (AUTO CARE ASSOCIATION)WOMEN IN AUTO CAREWhy nominate yourself?You need helpYou do not have the budget to attendYou want to show your t...
2022-10-2617 min
The Auto Repair Marketing PodcastFinding Your Shop's Purple Cow with Vic Tarasik [E013]What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow.Talking PointsWhat is a Purple Cow?Fi...
2022-09-1440 min
The Auto Repair Marketing PodcastIs It Customer Service Or Is It Marketing? [E011]SummarySometimes the lines between customer service and marketing can get pretty blurred, but does it really matter? Join Kim and Brian as they talk about some of their favorite customer service tricks that auto repair shops can use to create raving fans who love your shop, refer their friends, and become overall advocates for your business.Talking PointsOpening the door for your customersFriendly, personal greetingMake their coffee for themWash their carPull the car aroundHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite...
2022-08-3127 min
The Auto Repair Marketing PodcastNumbers Don’t Lie, They Also Don’t Tell the TruthThe gang’s all here; we have the entire Aftermarket Radio Network together for an important episode inspired by the movie Moneyball. We all have experience with people who are not our top performers, but are we better to have them on the team than not? You know them; they are consistent, reliable, steady, and contributors. Are they worth replacing? Will they become the best or top performers, or do they help strengthen our overall performance? A great discussion among your peers.
Watch the Episode on YouTube
Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Nu...
2022-08-251h 00
The Auto Repair Marketing PodcastNetworking Skills To Get The Most From In-Person Events [E010]SummaryIn this week’s episode, our guest is The Queen of Connections. But wait, isn’t that Kim? Yes, yes, it is. Brian interviews Kim about why you would want to attend networking events, maintaining proper networking etiquette, and best practices for before, during, and after the event. If you’re new to networking, or if you’re a seasoned veteran looking to upgrade your networking skills, this is the episode for you!Talking PointsWhy do you go to networking events?How should you prepare ahead of time?Business cards (check out digital...
2022-08-2420 min
The Auto Repair Marketing PodcastWhat’s Your Story? Talking Video With Patrick Egan [E009]SummaryPatrick Egan is the founder of Spark Interactive, a video production company that tells the stories of auto repair shops throughout the country. Patrick is an automotive industry veteran and has been in thousands of shops. Brian talks to Patrick about how shops are using video in their marketing and why it is the most effective medium you can use.Talking PointsPatrick has literally been inside of thousands of auto repair shopsPeople feel like they know you when they see and hear you on videoThere is no better way to tell a...
2022-08-1741 min
The Auto Repair Marketing PodcastThe Top Features an Auto Repair Shop Website Needs [E008]SummaryNot all websites are created equal. Some are online brochures while others are sales machines that work 24/7/365. Which do you want yours to be? In this week’s episode, Kim and Brian each discuss the top 5 features they feel an auto repair shop website needs. Kim comes at it more from the consumer’s side while Brian talks more from the technical side. In the end, you’ll have a checklist of 10 important website features you can check against your shop’s website.Talking PointsKim’s Notes on What Customers Look for in a W...
2022-08-1034 min
The Auto Repair Marketing PodcastMarketing Budget with J.R. Portman [E007]SummaryDetermining your auto repair shop’s marketing budget requires taking a lot of different things into consideration. The old adage is to spend 5-7% of your gross revenue on marketing. Whereas we do find that to be a pretty good benchmark, it’s not always that simple. Shop Marketing Pros’ J.R. Portman joins Brian on this episode to talk through some of the things you need to consider when deciding on a marketing budget.Talking PointsThere is a formula you can followIt all starts with your numbers. How much did you make l...
2022-08-0322 min
The Auto Repair Marketing PodcastThe Two Books You Must Read If You Are Involved In Your Shop’s Marketing [E006]The Two Books You Must Read If You Are Involved In Your Shop’s MarketingONESummaryIf you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these two books will give you an MBA in auto repair shop marketing. Listen in to find out why, then go get the books and see what all the fuss is about!TWOTalking PointsThey Ask You Answer by Marcus SheridanRevolutionary Approach to Sal...
2022-07-2734 min
The Auto Repair Marketing PodcastDoes Your Community REALLY Know You? [E004]SummaryThe question was posed to a group of panelists, “As an auto repair shop that hasn’t been doing any marketing, where do I start?” There are a lot of different ways to answer this question, but we look back at how we started marketing our own shop and had great success. Not all marketing looks like what we tend to think of with websites, digital ads, direct mail, etc. The most effective marketing we’ve ever done was face-to-face, and some of the most successful shops still attribute their success to tactics like the ones we talk...
2022-07-1341 min
The Auto Repair Marketing PodcastKeywords in Reviews - Adding Fuel to the Fire [E003]Keywords in Reviews - Adding Fuel to the FireUsing keywords in reviews isn’t exactly a new trick, but a recent experience on a trip to Key West brought this to the top of our minds and resulted in this episode. Listen in to learn a way to make those great reviews you have perform at an even higher level, bringing in people who are searching for auto repair services in ways that you may never think to optimize for.Key Talking Points02:30 - how people search by voice03:10 - people don’t even...
2022-07-0321 min
The Auto Repair Marketing PodcastKim and Brian Tell Their Story [E002]Kim and Brian Tell Their StoryThe Auto Repair Marketing Podcast hosts, Kim and Brian Walker, have quite the life story of technician and teacher turned shop owners, turned marketers. This episode has very little to do with marketing but serves more as a foundational episode that can be referred back to in future episodes. Listen in to hear a story about a young couple that started with nothing and built a $2M shop only to lose it to a road construction project and eventually filing bankruptcy - then building a thriving marketing agency.Thanks...
2022-07-0244 min
The Auto Repair Marketing PodcastHijacking The Marriott Boardroom With Chris Cotton [E001]Hijacking The Marriott Boardroom With Chris CottonChris Cotton of AutoFix Auto Shop Coaching is our guest on this episode of The Auto Repair Marketing Podcast. We were at the Marriott World Center in Orlando Florida for Worldpac’s STX conference where we hijacked the Marriott Boardroom to talk to Chris about the overall state of marketing in the automotive independent aftermarket. We cover so much with Chris, and we hope you’ll listen in to find that one takeaway that will positively impact your bottom line.Key Talking PointsThere is a false sens...
2022-07-0141 min