Shows
The Kirk + Kurtts Design PodcastJames Barnard, Logo Designer, Design EducatorSend us a textJames Barnard didn’t plan on becoming a freelancer. He didn’t even want to work for himself. But after years inside big UK agencies — building brands for Wimbledon, Virgin, and Disney — life pushed him into independence. And it stuck.Now, with over 200K followers across platforms and a solo studio model that works on his terms, James has become a recognizable voice in branding. Not just for the work, but for the honesty.In this episode, Kirk and Andy talk with James about the freedom and friction that come wit...2025-06-0341 min
The Kirk + Kurtts Design PodcastAnna Ison, CPG Packaging & Brand Designer, Founder at Auros Design Studio, Strategic FMCG Packaging & Branding Design ConsultantSend us a textKirk and Andy sit down with Anna Sison — a Brooklyn-born creative force helping CPG brands grow through sharp, strategic packaging and brand design. With over 20 years in the industry, Anna brings big-agency experience with a nimble studio mindset, combining her deep cultural perspective with a sharp eye for design that works on shelf and connects with consumers.In this episode, Anna shares her creative origin story, the challenges of being a double minority in the design world, and how she’s rewriting the rules of branding with cultural integrity and bold simp...2025-05-1244 min
The Kirk + Kurtts Design PodcastSelma Makui, Brand Designer & Creative Director RevisitSend us a textDesign isn’t just about how something looks — it’s about how it feels. In this second conversation with brand designer and icon genius Selma Qui, Kirk and Andy go deep on how her approach to branding has evolved from crafting precise, geometric visuals to building experiences that leave a lasting emotional mark.Selma opens up about her creative process, the shift from designer to experience-maker, and why she now chooses to work only with brands and people who align with her values. We talk about imposter syndrome, client trust, and how ar...2025-04-2230 min
The Kirk + Kurtts Design PodcastMike Perry, Chief Creative Officer & Founder 🍻 Leading TAVERNSend us a textMike Perry has had a wild ride through the world of design. From cropping football players at NBC Sports to launching award-winning liquor brands with his agency, Tavern, Mike brings real craft, deep industry knowledge, and an obsession with the details that most people ignore.In this episode, Kirk and Andy dig into the intersection of creativity, commerce, and booze—specifically how alcohol packaging isn’t just design, it’s storytelling, strategy, and sculpture in one.Mike shares his journey from designing promos for MLS and NHL to building brandi...2025-04-0959 min
The Kirk + Kurtts Design PodcastDan Forster, Lettering Artist and Type DesignerSend us a textIn this episode, we sit down with Dan Forster, an award-winning lettering artist and designer with over 25 years of experience. Dan has crafted stunning custom lettering for brands, agencies, and clients worldwide, but his journey into the world of type wasn’t a straight path—it was shaped by frustration, perseverance, and an unexpected return to his roots.Dan shares the story of his late father, a renowned lettering artist, and how clearing out his dad’s studio after his passing led to a creative revelation. We talk about his ea...2025-03-1357 min
The Kirk + Kurtts Design PodcastLindsey Meredith, Logo/visual Brand Identity Designer, Letterer, IllustratorSend us a textIn this episode, we sit down with Lindsay Meredith, a brand and visual designer specializing in custom-crafted design through lettering and illustration. Lindsay’s work has been featured in Logo Lounge and includes collaborations with major names like Hasbro, Nickelodeon, LeapFrog, Disney, and professional and collegiate sports organizations.From growing up watching her father pinstripe cars to becoming an expert in brand identity, Lindsay shares how her early exposure to lettering and design shaped her career. She walks us through her journey—from starting in screen printing to navigating the challenges of f...2025-02-2548 min
The Kirk + Kurtts Design PodcastJake Karls, Co-Founder & Rainmaker of Mid-Day SquaresSend us a textThe Rainmaker is back! In this powerhouse episode, Jake Karls, co-founder of Mid-Day Squares, joins Kirk and Andy for an unfiltered conversation about entrepreneurship, identity, burnout, and the journey back to balance.Jake’s infectious energy and passion have fueled Mid-Day Squares’ rise from a startup to a $47 million business. But with success came immense pressure, a relentless pursuit of “winning”, and ultimately, a wake-up call that forced him to reassess everything. He shares his personal struggle with burnout2025-02-1655 min
The Kirk + Kurtts Design PodcastEmily Winston, Founder & CEO of Boichik Bagels, EngineerSend us a textWhat makes a bagel legendary? Is it the texture, the crust, the chew, or the history behind it? In this episode, we’re diving deep into the story of Emily Winston, the founder of Boichik Bagels, a Bay Area sensation bringing old-school New York flavor to the West Coast.In this episode, you’ll hear:• How Emily went from being a mechanical engineer at GM, working on car doors, to a full-fledged bagel artisan.• The emotional connection behind recreating her t...2025-01-3157 min
The Kirk + Kurtts Design PodcastJoel Herrera, Artist, Illustrator, Poster Designer, UX Designer, Product Designer, Instructor, TeacherSend us a textThis week on the Kirk & Kurtts Design Podcast, we’re joined by Joel Herrera—visual communicator, illustrator, painter, storyteller, and former Duke art professor. Joel shares how his love for comic books and a family steeped in creativity shaped his journey as an artist.We dive into:•The accidental (and slightly annoying) way Joel discovered his talent•Why every artist feels like their work isn’t good enough•The importance of putting your art out there—even when it’s scary•Joel’s love for alternative...2025-01-2249 min
The Kirk + Kurtts Design PodcastAlex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part TwoSend us a textIn part 2, Kirk and Andy continue chatting with Alex Center, founder and creative force behind Center Design, to discuss the art and strategy of building iconic brands like Ayoh! mayonnaise and BERO beer. From the high stakes of crafting products for big-name personalities like Molly Baz to designing a "lived-in yet fresh" aesthetic, Alex dives deep into the challenges and joys of creating consumer packaged goods that feel both timeless and trendy.Highlights:How Molly Baz's reverence for classic sandwich shops inspired *Ayoh!*’s nostalgic yet modern design.The unique ap...2024-12-2327 min
The Kirk + Kurtts Design PodcastAlex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part OneSend us a textIn this episode, Kirk and Andy sit down with the brilliant Alex Center—Brooklyn-based designer, founder of the branding studio Center, and creative visionary behind some of today’s most iconic brands. From his early days designing for Vitamin Water to a decade-long tenure at Coca-Cola, Alex shares his unique journey of building brands that resonate—and yes, there’s even a story about 50 Cent dropping a “you spit hot fire” compliment!Alex dives into his transition from in-house powerhouse to independent studio founder, giving a candid loo...2024-12-1738 min
The Kirk + Kurtts Design PodcastAutumnal Beers & Jeers, Pumpkin Beer ReviewSend us a textIn this festive fall edition, hosts Kirk and Andy get together for their annual pumpkin-themed design review. With their signature wit and charm, the duo explores the bold, bizarre, and beautiful world of pumpkin-inspired product packaging and branding.From Andy’s critique of a pumpkin-spiced spiked latte with questionable flavors but stellar design, to Kirk’s enthusiasm for non-alcoholic craft beers with spooky seasonal vibes, this episode is packed with insightful design breakdowns. Listen as they:Celebrate standout packaging from brands like Go Brewing, Rogue, and Dunkin’s innovative spiked latte...2024-11-2540 min
The Kirk + Kurtts Design PodcastLex Evan, Founder, CEO & Chef at LEXINGTON BAKES, Designer, CreativeSend us a textJoin hosts Kirk and Andy in this deliciously inspiring episode! We welcome the audacious and innovative Lex Evan, founder, CEO, and chief of Lexington Bakes (LXB), an eco-conscious luxury dessert brand redefining nostalgic treats. With 15 years of experience leading design and strategy for global beauty and wellness giants, Lex has seamlessly blended their passion for storytelling, sustainability, and creativity into every bite of LXB's award-winning offerings.Dive deep into Lex's journey from design school overachiever to CPG visionary as they share the unexpected path that led them from corporate design at...2024-11-1548 min
The Kirk + Kurtts Design PodcastSamantha Fagan, Website Strategist and Developer, Web Design, UX/UI, and WordPress ExpertiseSend us a textIn this episode of the Kirk & Kurtts Design Podcast, Kirk and Andy chat with Sam Fagan, a "Swiss Army knife" of digital design and development. Sam’s skill set spans website design, HTML/CSS coding, WordPress development, project management, and copywriting. Beyond her technical expertise, she’s dedicated to helping small businesses and nonprofits turn customers into passionate fans by creating strategic, engaging digital experiences.Sam shares her journey from New York to Arkansas, tracing her path through various roles that shaped her expertise, resilience, and love for storytelling.The...2024-10-2854 min
The Kirk + Kurtts Design PodcastFred Hart, Creative Consultant & Design Strategist at Hart Brands, Advisor, MentorSend us a textKicking off Season 4 of the K+K show!!!In this episode we welcome Fred Hart, a dynamic designer, strategist, and sneaker aficionado who recently went on his own after nine years at the helm of Interact. Fresh off a major life transition and celebrating his child's first birthday, Fred sits down with Kirk and Andy K, to dive into a conversation packed with creativity, culture, and career reflections.Fred’s journey into design started with a love for sneakers and basketball, growing up in Hawaii and inspired by the li...2024-09-3051 min
The Kirk + Kurtts Design PodcastAmber Walls, Senior Director, Global Standards at GS1 USSend us a textJoin hosts Kirk Visola, founder of Mind the Font, and Andy Kurtts, founder of Buttermilk Creative, sit down with barcode enthusiast Amber Walls from GS1 US. Amber dives into the fascinating world of barcodes, discussing their vital role in retail, packaging, and supply chains. Amber shares her unique journey into the world of barcodes, starting at a Cornhole game during a digital coupon conference — because who knew Cornhole could lead to a career in barcodes? Amber explains her role at GS1 US, where she works with businesses worldwide to streamline identification an...2024-09-1641 min
The Kirk + Kurtts Design PodcastIntegral CPG, Rifle Hughes, Co-founder, Glenn Pappalardo, Co-Founder, Strategy & Innovation for Food and Beverage BrandsSend us a textIn this episode, hosts Kirk Visola and Andy Kurtts dive into the world of brand strategy and innovation with special guests Rifle Hughes and Glenn Pappalardo from Integral CPG, highlighting the importance of creativity, strategy, and collaboration in building successful brands.Rifle and Glenn share their journey from their days at JPG, where they met and began collaborating on projects, to founding Integral CPG—a brand strategy powerhouse dedicated to helping companies innovate and thrive in competitive markets. They explore the nuances of balancing creative vision with process structure, emphasizing that th...2024-08-2940 min
The Kirk + Kurtts Design PodcastCraig Steckbeck, Creative Director, Mentor, Chief Marketing Officer & Director of InnovationSend us a textIn this special episode of the Kirk and Kurtz Design Podcast, Kirk Visola and Andy Kurtts welcome the incredibly talented Craig Steckbeck, a creative powerhouse with nearly two decades of experience in the design industry. As the founder and creative director of Mind the Font, Kirk sets the stage with his signature enthusiasm, introducing Craig, a designer whose mission is to elevate the creative bar, not just for his team, but for clients and vendors alike.Craig’s journey in the design world is nothing short of inspiring. From crafting memorable br...2024-08-1642 min
The Kirk + Kurtts Design PodcastRichard Moniz, Founder Rich Insights Research, Eye-Tracking & Neuro & Emotive Methodologies for Small and Mid-size CPGsSend us a textJoin Kirk Visola, founder and creative director of Mind the Font, and Andy Kurtts, founder and creative director of Buttermilk Creative, as they dive into the fascinating world of consumer research with their guest, Rich Moniz.Rich Moniz, founder of Rich Insights, brings over a decade of experience in the research industry. His company helps brands understand their shoppers through advanced techniques like eye tracking, facial coding, and other neuro and emotive methodologies. Rich's mission is to make brands stand out while fostering a stronger planet for future generations....2024-08-0837 min
The Kirk + Kurtts Design PodcastManuel Martinez: Concept artist and illustrator at The Symbol SyndicateSend us a textJoin Kirk and Andy as they welcome the incredibly talented Manuel Martinez. Manuel, an extraordinary illustrator, artist, and concept developer, shares his journey from an academic path to becoming a renowned comic artist. Known for his intricate storytelling and dynamic artwork, Manuel talks about his inspirations, challenges, and the evolution of his artistic career.In this lively and candid conversation, Kirk and Andy dive into Manuel's creative process, his experiences with editors, and the influence of mentors who guided him towards his true passion. The episode is filled with fascinating anecdotes...2024-07-3041 min
The Kirk + Kurtts Design PodcastVic Lee, Artist. Muralist. Typographer. Mapmaker. Author. Speaker. Storyteller.Send us a textIn this episode, Kirk and Andy welcome the multi-talented Vic Lee. Vic shares his incredible journey from a successful graphic designer to a renowned mural artist and storyteller. Hear about his creative process, the impact of life experiences, including a close brush with death, and his innovative travel-inspired artworks. Vic’s humor shines through as he discusses his stand-up comedy and unique lettering style. This episode is a blend of inspiration, humor, and heartfelt moments, offering valuable insights into the world of design and personal growth.Connect with Vic:https://www...2024-06-2738 min
The Kirk + Kurtts Design PodcastLaura Silverman, Connector of NA People, Places, & Products with Each Other WorldwideSend us a textJoin hosts Kirk and Andy as they chat with Laura Silverman, a mental health advocate and non-alcoholic beverage enthusiast. Laura shares her journey to sobriety at 24 and her passion for promoting sober living through her projects, Zero Proof Nation, Booze Free in DC, and the Sobriety Collective.In this episode, Laura discusses the importance of non-alcoholic options in social settings, her favorite brands, and the evolution of the non-alcoholic beverage industry. She also highlights her work with NA Dossier and collaboration with Haley Jordan.Tune in for an inspiring...2024-06-0943 min
The Kirk + Kurtts Design PodcastAmanda DeVries, RGD, Creative Director & Designer at Eye Candy Design, InstructorSend us a textJoin Kirk and Andy for an engaging conversation with Amanda DeVries. Amanda, a former electrical engineer turned designer, shares her unique journey from the world of engineering to the creative realm of design.Discover how Amanda's background in engineering influenced her design process and how her move to a farm sparked a passion for packaging design. With a focus on simplicity, elegance, and fun, Amanda's work stands out in the design community. Tune in to hear about the challenges she faced, the lessons learned, and her advice for aspiring designers.2024-05-2047 min
The Kirk + Kurtts Design PodcastDaniel Quinones, Founder & Chief Execution Officer at Front Page Retail, Investor, AdvisorSend us a textJoin us on a CPG rollercoaster through Florida with guest Daniel Quinones, founder of Front Page Retail. Daniel takes us on a journey from managing territories for brands like Nabisco and Coca-Cola's Topo Chico, to his company's success in helping brands dominate shelves with smart off-shelf placements and in-store demonstrations. We explore the vibrant Florida market, its unique demographics, and how Daniel's team of 27 navigates the dynamic CPG sector. We'll also dive into how luck, perseverance, and passion shape business success in this field, providing a candid look at growing and thriving in...2024-04-3038 min
The Kirk + Kurtts Design PodcastMike Rosado, Illustrator, Creative Director, Owner at MRC Brand Design. Host of The PENCIL PUSHERS Podcast. Founder of BURNY WILD'SSend us a textIn this episode, Kirk and Andy chat with Mike Rosado, the visionary behind MRC Studio and the innovative Burny Wild's brand. From crafting with pencils by day to rocking the drums by night, Mike shares his dynamic world of design and insights. Dive into a mix of wild tales, artistic insights, and entertainment. If you're all about pushing creative boundaries and embracing the unexpected, this episode’s blend of art, adventure, and genuine banter is your perfect match. Learn more about MRC Studio here: https://mrcraleigh.com/Connect with Mi...2024-04-2347 min
The Kirk + Kurtts Design PodcastBecca Schepps, Creative Director & CPG Founder, Mortal Kombucha & Fortnight CollectiveSend us a textDive into the effervescent world of kombucha with Becca Schepps, Founder and Creative Director of Mortal Kombucha, on this episode of the Kirk and Kurtz Design Podcast. Discover how Becca's blend of bold creativity and entrepreneurial spirit transformed a playful idea into a thriving brand that challenges the norms of traditional beverage marketing. From explosive beginnings to navigating the complexities of consumer packaged goods, Becca's journey is a masterclass in branding and innovation. Tune in to uncover the secrets behind Mortal Kombucha’s success and get inspired to inject more creativity into your pr...2024-04-1444 min
The Kirk + Kurtts Design PodcastMichael Wilson: CPG Creative Director, Designer, Coppergate Design CompanySend us a textWe're joined by Michael Wilson, the founder and CEO of Coppergate Design Company, who navigates the intersections of golf, design, and entrepreneurship with finesse. Dive into Michael's journey from high school art classes to leading his own design agency, exploring the roles of design in storytelling and consumer products, particularly within the golfing world. Michael shares his insights on the evolution from doodling skateboard deck graphics to mastering branding and packaging in the competitive CPG landscape. His experiences highlight the importance of understanding your audience and leveraging packaging design to tell c...2024-03-1936 min
The Kirk + Kurtts Design PodcastPete Brennan, Vice President Innovation, Mattson, Natural Products Executive, Brand Strategist & Commercialization, Board Member at Naturally NetworkSend us a textJoin Kirk & Andy as they welcome Pete Brennan, VP of Innovation at Mattson, for a deep dive into the art of marketing brilliance. With over 20 years of friendship fueling the conversation, Kirk and Pete explore Pete's transformative journey in the marketing world, from his early days as a curious student to becoming a key player in brand management and innovation.This episode offers an insider's look at Pete's ability to predict market trends and his role in redefining iconic brands to connect with new audiences. Through stories of collaboration and creativity...2024-03-0434 min
The Kirk + Kurtts Design PodcastSpecialty Foods Association Winter Fancy Foods Special Report: Part OneSend us a textJoin Kirk Visola and Andy Kurtts as they dish out the highlights from Andy's recent trip to the Fancy Foods Show in Las Vegas. With a backpack full of stories and a palette for design, Andy takes us through the bustling aisles of the show, sharing his favorite finds and the cool, quirky, and outright delicious products that caught his eye. From vibrant pickle dips that pop off the shelf to elegant tea tins that whisper sophistication, this episode is like a walking tour through a designer's dream pantry. Andy also gives us...2024-02-2634 min
The Kirk + Kurtts Design PodcastAustin, TX Visit and Podfest Report Bonus EpisodeSend us a textKirk and Andy dive into the second leg of Andy's adventure, where he swaps the neon lights of Las Vegas for the warm embrace of Austin, TX. After exploring the Fancy Foods Show, Andy catches up with Jamie Panzarella, friend of the pod. From a heartfelt home visit to celebrating the launch of Blue Zones Kitchen, this episode is all about the joy of reconnecting with old friends and making new ones in the creative and CPG worlds. Andy's stories from Austin to the PodFest in Orlando are a reminder of how personal...2024-02-2619 min
The Kirk + Kurtts Design Podcast2023 Recap with Tommy Bosch, Senior Brand Designer at Bosch Studios and Michael Amaditz, Creative Director at Monterey Bay AquariumSend us a textJoin Kirk and Andy as they take a deep dive into the world of design in 2023. This episode features an unfiltered analysis of the year's most talked-about rebrands, the impact of AI on design, and the quest for authenticity in branding. With special guests Tom Bosch and Mike Amaditz adding their expert insights, the crew explores everything from the controversy over major brand redesigns to the successful evolutions of iconic logos.As they navigate through the complexities of design tools and the balance between creativity and accessibility, this episode promises a...2024-02-191h 07
The Kirk + Kurtts Design PodcastSadie Red Wing: Lakȟóta Graphic Designer, Professor and AdvocateSend us a textDiscover a world where design intersects with indigenous heritage in our latest episode featuring Sadie Red Wing, an assistant professor at OCAD University and member of the Spirit Lake Dakota Nation. Sadie shares her inspiring journey, exploring the integration of her cultural roots with contemporary design practices.In this captivating discussion, she delves into her experiences at NASA, her role in pioneering indigenous design education, and her aspirations for a more inclusive design world. Sadie’s insights shed light on the untapped potential of indigenous perspectives in modern branding and technology.2024-01-2938 min
The Kirk + Kurtts Design PodcastSari Kimbell: Reinvention Coach | Speaker | Author | Podcaster | Course CreatorSend us a textJoin us for an insightful conversation with Sari Kimbell, a distinguished figure in the Consumer Packaged Goods (CPG) industry. In this episode, Sari, known for her extensive experience as a former Whole Foods buyer and an expert in the food sector, delves into the nuances of succeeding in the retail landscape and the art of entrepreneurial thinking.Listeners will be treated to a journey through the intricacies of developing a food business, from the grassroots of farm-to-table movements to the high-stakes decisions of large retail environments. Sari's unique blend of personal...2024-01-0831 min
The Kirk + Kurtts Design PodcastHaylee Jordan: Creative Director, Co-Founder at SupercultSend us a textWith a strong focus on brand strategy, Haylee designs brands that stand out on the shelf and online. Haylee believes that design should create a connection, which is displayed through my elevated yet approachable aesthetic. She primarily works in the CPG space, designing better-for-you brands for emerging food, beverage, and wellness companies.You can find her dreaming up my next trip, snacking on something tasty, drinking a drip coffee (with a splash of oat milk, please), and ogling brand design every single day.Work:https://www.studiosupercult.com/2023-12-2042 min
The Kirk + Kurtts Design PodcastBrandi Parker: Creative Sustainability | Brand-Level Sustainability Consultant | Fractional Sustainable Materials & Packaging Expert | OwnerSend us a textJoin Kirk Visola and Andy Kurtts on the Kirk + Kurtts Design Podcast as they explore the world of sustainable packaging with Brandi Parker, a sustainability packaging concierge nerd and entrepreneur. In this episode, Brandi shares her journey from art and music to sustainable packaging, highlighting the challenges and opportunities in making eco-friendly changes in the industry. Discover the evolution of materials like seaweed-based plastics and delve into the complex relationship between sustainability, profitability, and environmental impact. This enlightening discussion offers valuable insights for anyone interested in design, sustainability, and the future...2023-11-3044 min
The Kirk + Kurtts Design PodcastJessica Hess: Miniature Artist, Painter, & PhotographerSend us a textJoin Kirk and Andy for a vibrant chat with artist Jess Hess. Dive into Jess's art journey from her early days to her time at RISD, and explore her unique take on art and design. From stunning murals to intricate miniatures, get inspired by Jess's creativity and passion in this insightful episode.See Jessica's work here: http://www.jessicahess.com/Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of...2023-11-1348 min
The Kirk + Kurtts Design PodcastLimited by Design: How Top Brands Create Packaging FOMOSend us a text🎨 Unwrap the secrets of standout shelves with Kirk and Andy in this design-driven episode! They dive into the art of limited edition packaging design, where brands become collectors' items and every product tells a bold story. 📚 Witness how New Holland and Athletic Brewing have mastered the craft, turning their packaging into coveted canvases that capture hearts and fly off shelves. 🚀 Kirk and Andy don't just chat about design - they dissect the daring, the delightful, and the downright clever strategies that make limited-time packaging a consumer magnet. 🧲#PackagingInnovatorsSupport the show...2023-11-0635 min
The Startup CPG Podcast#109 The Third Annual Shelfies Awards Ceremony Live!Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank you to those of you who joined live - we had so much fun! You’ll hear the voices of Startup CPG’s founder Daniel Scharff, Patricia Menegoto, Startup CPG’s Head of Marketing & Community, Jenna Movsowitz, Startup CPG’s Spotlight Magazine Managing Editor, and of course my voice. Plus, special guests presenting the branding award Kirk Visola and Andy Kurtts. If you are listening to this before October 5th, you still have...2023-10-0350 min
The Kirk + Kurtts Design PodcastChris Do, Creative Director, Design Strategist, Educator, Coach: Part TwoSend us a textReady for round two with Chris Do? Dive into the season finale of the Kirk + Kurtts Design Podcast where we unpack the magic of right-brain thinking. Ever felt stuck in a design rut? Chris explains how tapping into this intuitive, holistic approach can be the game-changer in navigating our intricate world.But it's not all brain waves and creativity—relationships take center stage too. We dive into why connections in the creative sphere are about more than just networking; they’re the heart and soul of groundbreaking projects.Between the...2023-09-2838 min
The Kirk + Kurtts Design PodcastChris Do, Creative Director, Design Strategist, Educator, Coach: Part OneSend us a textPART ONE: On this episode of the Kirk & Kurtts Design Podcast, we're joined by none other than Chris Do, a heavyweight in the design and branding game. If you've ever wondered how a personal feud could spawn an iconic car brand like Lamborghini, you'll want to hear this.We also dive into Google's 10x rule—because in Silicon Valley, playing it safe is the riskiest move. And speaking of risks and rewards, we delve into the tricky terrain of packaging design. With consumers' attention spans shrinking, your product has a...2023-09-2543 min
The Kirk + Kurtts Design PodcastBarney Abramson, Award-winning designer and creative leaderSend us a textOn this episode of the Kirk + Kurtts Design Podcast, we dive into the world of design with guest Barney Abramson. We kick off with the impact of fast-changing trends on branding and how social media is a game-changer. Then we dig into networking essentials for new designers, focusing on platforms like LinkedIn and Slack. Barney also dishes on the mental toll the industry can take and shares tips for stress management. Tune in for a candid chat on design, networking, and mental well-being.View Barney's work here: https...2023-09-1847 min
The Kirk + Kurtts Design PodcastPress Checks: What they are and why designers do them!Send us a textIn this episode of the Kirk and Kurtts Design Podcast, Kirk and Andy discuss the process of press checking in printing. They share their experiences visiting a large scale print facility, the impressive machinery and efficiency they witnessed, and the importance of press checks in ensuring the accuracy and quality of printed materials. They also touch on the differences between offset printing and digital printing, and the challenges and details involved in the press checking process. Tune in to learn more about the behind-the-scenes of printing and the role of...2023-08-3131 min
The Kirk + Kurtts Design PodcastGage Mitchell, Founder (CEO) & Creative Director Modern Species, Sustainability, B Corp CertifiedSend us a textIn this episode of the Kirk and Kurtts Design Podcast, hosts Kirk Visola and Andy Kurtts chat with special guest Gage Mitchell, founder of Modern Species. They discuss the fear of failure and the importance of taking action and trying new things. They also touch upon building communities and the challenges of holding people accountable and staying focused on a common goal. Tune in for an insightful and engaging conversation.Connect with Gage:https://www.linkedin.com/in/gagemitchell/See Gage's work:https://modernspecies.com/...2023-08-2148 min
The Kirk + Kurtts Design PodcastThe Amazing AJ Visola, LA based storyboard artist & illustratorSend us a textWhat an honor it was for us to land this guest. AJ Visola is an up and coming storyboard artist and illustrator based in LA California, who just happens to be Kirk's kid. This podcast gets into their origin story, what they are learning at their school for Autistic people Exceptional Minds, and what their plans are for the future.It's always a fun conversation. And, Andy and Kirk can say that they knew AJ before they became rich and famous. AJ's social here: LinkedIn2023-07-1939 min
The Kirk + Kurtts Design PodcastBrand Design AuthenticitySend us a textWe are back and flying solo, well duo, this episode. On this show, we talk about brand authenticity. What it is, how it works in the every day world, and how people can see right through a disingenuous brand. So, brush off your corporate PRIDE logos and polos, and get ready for a fun ride. As always, be sure to catch up with us on previous podcasts, and thank you for listening. Support the showAbout Kirk and Andy. Kirk Visola is...2023-06-2837 min
The Kirk + Kurtts Design PodcastNikita Prokhorov and the importance of self initiated design projectsSend us a textOur very good friend Nikita Prokhorov stops back by to chat with us about all things design.On the show, we discuss Nikita's "36 Days of Type" entries, the importance of doing self initiated projects and sharing (or not sharing) sketches with clients. We also get a peek into Kirk's 30 Day's of Type project.See Nikita's work here: https://www.nikitaprokhorov.com/Learn more about 36 Days of Type here: https://www.36daysoftype.com/2023-edition/Support the showAbout Kirk and Andy. 2023-06-0645 min
The Kirk + Kurtts Design PodcastDavid Ziegler-Voll, Head of Brand & Creative at FlexcarSend us a textIn this episode of the Kirk and Kurtts Design podcast, Kirk and Andy are joined by special guest David Ziegler-Voll, a veteran of the in-house creative industry. They discuss the importance of good design principles, the role of in-house design teams, the value of trust, and the challenges of designing for specific communities. They also touch on the evolution of in-house design teams over the years. Overall, the conversation highlights the power of good design and the importance of fostering a creative, collaborative team environment.Support the showAbout...2023-05-2449 minThe Startup CPG Podcast#89 Packaging Design and Printing 101 with Kirk & KurttsToday we’re joined by two of my favorite Startup CPG community experts: Kirk Visola and Andy Kurtts. The world of printed packaging is complex to navigate, and I wondered what was top of mind for Kirk and Andy as they help brands daily with designing and executing branding and packaging at Kirk’s agency Mind the Font and Andy’s agency Buttermilk Creative. Our goal was some 101 level content around designing and printing packaging for your brand.Listen in as Andy and Kirk share about:Common misconceptions when working on print projects and how the color...2023-05-0256 min
The Kirk + Kurtts Design PodcastKirk has a Job with Fish Friends at the Monterey Bay AquariumSend us a textOn this episode, Andy and Kirk speak with...Kirk. Kirk details his new job of working at the Monterey Bay Aquarium as a Sr. Brand Designer. And, as you might guess, it's otterly amazing. Learn more about MBA at montereybayaquarium.comSupport the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an...2023-05-0143 min
The Kirk + Kurtts Design PodcastMeghan Martin, Branding and Packaging, Co-Founder Here + Now Creative Co.Send us a textIn this episode of the Kirk and Kurtts, we talk with guest Meghan Martin, co-founder of Here and Now Studios. We discuss the importance of trust between clients and designers, ways to support female-led brands, and the value of investing in quality design. Meghan also shares insights into her design process and current projects, including a major brand she has been working with from start to finish. Tune in for a lively discussion on all things design and creativity.Connect with Meghan here.https://www.linkedin...2023-04-1747 min
The Kirk + Kurtts Design PodcastCristina Donado Carbó, founder of Wagon Design Studio, Graphic designer & publicistSend us a textIn this episode, Kirk and Andy interview Cristina Donado, the founder of Wagon Design Studio. Cristina shares her journey of starting her own business, the challenges she faced, and how having a supportive team played and plays a crucial role in her success. The conversation also touches upon the importance of being bilingual in the design industry, and how being kind and empathetic towards people can go a long way.Connect with Cristina here:LinkedIn - https://www.linkedin.com/in/cristina-donado-carb%C3%B3-471b4a90/View...2023-04-0241 min
The Kirk + Kurtts Design PodcastEXPO WEST: Where Kirk Met Andy & discuss designs from the showSend us a textIn this podcast episode, Kirk and Andy discuss their experiences attending Expo West. We talk about the different brands we saw and which ones stood out to us for their unique or innovative booths and products. We also touch on the challenges facing smaller brands in the natural products industry and the importance of community and support. Check the show notes below for the brands we mention in the episode.10:33https://www.biarte.com11:56 http://www.pozole.com15:18www.chamberlaincoffee.com 2023-03-2352 min
The Kirk + Kurtts Design PodcastJake Deleon, founder, Fila Manila & FoundersHeritage.orgSend us a textThis week Kirk & Kurtts are joined by Jake from Fila Manila as he dives into his story of being a first-generation Filipino American entrepreneur and business owner. Hear about his startup experience as a former founder, his experience living in DC and his mission to raise up Filipino culture. Jake discusses the unique twist he adds to the market using love and heritage from Filipino culture.Jake is also starting a new initiative, Founder's Heritage, which provides transparency to customers who are looking for authentic and minority-owned products. Jake also talks...2023-02-2338 min
The Kirk + Kurtts Design PodcastJena Garlinghouse, Co-Founder, Herefor StudioSend us a textIn this episode Kirk & Kurtts are joined by special guest, Jena Garlinghouse. She's the Co-founder, Client Director for Herefor Studio, and they dive into topics such as client services, relationships, business strategies, and the evolution of brand design. Jena shares her approach to creating brand worlds, decoupling brands from logos, and her mind set when it comes to working with clients. Get inspired and learn more about the art of branding by tuning in and joining the conversation.Learn more about Herefor Studio here:Herefore Studio (http://hereforstudio.c...2023-02-1043 min
The Kirk + Kurtts Design PodcastRoxanne Bradley-Tate, Independent Art Director, Graphic Designer, & IllustratorSend us a textJoin Kirk & Kurtts as they sit down with designer & illustrator Roxanne Bradley-Tate. From her early beginnings in art school to her current work in creating design with impact, Roxanne shares her insights and experiences in the world of design. Get a behind-the-scenes look at her creative process and learn about the challenges and triumphs of being a successful designer working with some of the largest brands. Don't miss this inspiring conversation with one of the most innovative minds in the field of design.See Roxanne's work here: https://www.roxannebradleytate...2023-01-2448 minThe Kirk + Kurtts Design PodcastMax Wastler, Builder of Brands, Products & Stories - Part 2Send us a textPart 2 of Kirk & Kurtts' conversation with the amazing Max Wastler.We continue chatting with Max about life and business.Connect with Max:Max Waster on LinkedIn (https://www.linkedin.com/in/maxwastler/)Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check ou...2023-01-1927 minThe Kirk + Kurtts Design PodcastMax Wastler, Builder of Brands, Products & Stories - Part 1Send us a textThis week Kirk & Kurtts are chatting with renaissance man Max Wastler.Andy has been following Max for over a decade now and his writings and advice on his blog, All Plaid Out, helped him navigate the world of finding your own style while working in-house at a corporate job.Listen in as Max shares how he came about loving retail and design (both are in his blood). He also shares his perspective on timeless style and pieces, americana, among other things.This is Part One - the...2023-01-1141 minThe Kirk + Kurtts Design PodcastAdam (Packaging Pastor) Peek, Evangelist for the packaging industry, SVP @ MeyersSend us a textOn this episode, Kirk was joined by Adam Peek, the Packaging Pastor.Adam talks about trends he sees in the packaging field, why his rap name was "Kandy Kane" when he was younger, about coaching his kid (and business partner) AJ's basketball team, and the constant flux of packaging standards that are continually being updated and maintained.From his site: Adam Peek is a father of 5, husband of 1. He is also the host of the People of Packaging podcast and a VP at Meyers Printing. His passion for changing...2023-01-0451 minThe Kirk + Kurtts Design PodcastEvelio Mattos, How to Use AI to Support your DesignsSend us a textWhat can we say about Evelio Mattos? Other than, he is one of the most talented packaging structure designers out there. Aside from being a great person, he is always on top of his game in regards to technology and staying current.And in this episode, Evelio welcomes Kirk and Andy into the world of AI. And oh boy, is it a deep dive into Alice's Rabbit Hole. It's a great discussion with a ton of insight into how it's changing the art and design game. Not only is...2022-12-1653 minThe Kirk + Kurtts Design PodcastPaul Voge, Co-Founder of Aura BoraSend us a textIf you haven't had Aura Bora™ Herbal Sparkling Water, then you are missing out. Well, you definitely won't miss out on this stellar interview with co-founder Paul Voge (even though we really wanted Maddie Voge. Just jokes) as he details how Aura Bora got off the ground.Aura Bora has some of the best flavors and artwork on the shelf out there in the sparkling water space. We break down the packaging as usual, but we also get to hear how this brand came about. "We took matters into ou...2022-12-0547 minThe Kirk + Kurtts Design PodcastJustin & Kat Jackson, Creative Directors & Designers at Wilder&Send us a textJustin and Kat of Wilder& graced us with their presence on our podcast. It was truly a treat having them on. Their origin story, or as Justin would call it "The birth of an MCU villain", is one that is as unique as it is entertaining.Their approach is very open, and their chemistry is undeniable. From their site: "Throughout the years, they’ve (Justin and Kat) gained extensive professional experience at a variety of advertising firms, marketing companies and design studios. And now, they’ve come together to share their coll...2022-11-2350 minThe Kirk + Kurtts Design PodcastThe Great Pumpkin Beer Review Part 2Send us a textWell, we did it again. We decided to partake in Andy's love of pumpkin beer and do another tasting/packaging design critique of various pumpkin deliciousness. We also interject with various pumpkin facts along the way. Pumpkin beer has a long history and Andy breaks down why he loves, not only the beer, but the process in how and why pumpkin beer was made. And, as usualy, Kirk trust Andy and just goes along with it. Andy is going to convert Kirk, slowly but surely, into being a pumpkin beer (cider...2022-11-1351 minThe Kirk + Kurtts Design PodcastChad Cheek, Chief Creative Officer at Elephant In The Room + Founder, Chief Curator at Artarie + Adjunct Professor at UNCSASend us a textChad Cheek. The man who just decided one day to get into running a successful design agency. Well, it's not quite that simple. Chad breaks it down in an easily digestible way for us to understand. This conversation goes deep on so many levels, yet the most important thing that we got from this (other than Chad being an amazing person), was that "great work solves all problems."And, you know, he's kind of right. It's a great listen and we really can't thank Chad enough for...2022-11-0449 minThe Kirk + Kurtts Design PodcastStartUp CPG's Shelfie Review: The Best Brand Design of 2022Send us a textStartUp CPG is where Andy and Kirk met, and how they began their podcasting venture. It's a great company and they help young CPG brands succeed. They give young brands the opportunity to shine, elevate it to decision-makers who matter, and connect them to those who have done it before.Every year, StartUp CPG does their annual Shelfie Awards where they recognize some of the best startups in the business. Kirk & Kurtts was in charge of judging the best brands, and we had four finalist. Tend Prenatal:Tend bel...2022-09-3022 minThe Kirk + Kurtts Design PodcastBrad Stephens, Creative Director at PBS North CarolinaSend us a textThis episode goes back to some nostalgia for us as we talk to the Creative Director of North Carolina's PBS affiliate, Brad Stephens. Brad details his journey as a creative, but also what it's like to hang out with Pirates...oh yeah.It's a wild and fun journey hearing Brad's experience. Give it a listen.And check out Brad's work here: IG: iambrad.comEnjoy y'all!Catch up on all episodes here: https://kirkkurtts.buzzsprout.comAbout Kirk and...2022-09-2945 minThe Kirk + Kurtts Design PodcastSelma Makui, Brand Identity Designer, Graphic Designer, Brand ConsultantSend us a textSelma Makuii is an amazing Brand Identity Designer and she was kind enough to join us from Iran. Yes, Iran. The former teacher turned designer details her journey as to how she got there. Now, keep in mind, most people don't just decide to become a designer, but her background in photography, as well as her innate talent, has propelled her into elite Brand Identity Designer status. You can view Selma's work here:IG: https://www.instagram.com/selmamakuii/?hl=enLinkedIn: https://www.linkedin.com...2022-09-0138 minThe Kirk + Kurtts Design PodcastEVELIO MATTOS, Daily Packaging Education : Design / Sustainability / Ai / ManufacturingSend us a textThis week Kirk & Kurtts chat with the amazing Evelio Mattos (https://www.linkedin.com/in/eveliomattos/), a packaging rock star, structural designer, and podcast host.We hear about how Evelio came up in the design world, his approach to creating structures, and he even shares some awesome projects for cool clients like Lady Gaga.Catch up with Evelio's Package Design Unboxd here (https://www.linkedin.com/company/packagingpodcast/)Enjoy y'all!Catch up on all episodes here: https://kirkkurtts.buzzsprout.comAbout...2022-08-2253 minThe Kirk + Kurtts Design PodcastClaire Coullon, Custom logotypes, hand lettering, typography & brandingSend us a textThis week Kirk & Kurtts went across the pond to chat with Claire Coullon (https://dribbble.com/op45) to discuss her beautiful artistry of hand lettering. Listen in as she discusses her origin story, sources of inspiration and process for creating beautiful designs.Enjoy y'all!Catch up on all episodes here: https://kirkkurtts.buzzsprout.comAbout Kirk and AndyKirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and br...2022-08-1141 minThe Kirk + Kurtts Design PodcastJake Karls, Co-Founder & Rainmaker of Mid-Day SquaresSend us a textOn this week's episode, Kirk & Kurtts are catching up with the incredible Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/), Co-Founder of Mid-Day Squares (https://www.middaysquares.com/). Jake shared his journey working with his sister & brother in law to build an incredible brand, one that doesn't follow any of the traditional rules - all the while becoming a case study on how to become successful - on your own terms.Listen in and hear how Jake and crew apply their brand ethos to every aspect of the...2022-08-0242 minThe Kirk + Kurtts Design PodcastJessica Frease, Art Direction, Packaging Designer and IllustratorSend us a textIn part two, Jessica Frease. (https://www.linkedin.com/in/jessica-frease-09724a139/) continues to share her background in design. She also shares her mental health struggles with Kirk & Kurtts and how creatives, especially women creatives, face unique challenges working in-house. We talk family, kids and getting shit done. Catch up on Jessica’s first episode here (https://www.buzzsprout.com/1933171/11013584).Follow Jessica on Instagram: https://www.instagram.com/jfrease/ Follow Jessica's design on Instagram: https://www.instagram.com/jessicafreasedesign/Catch up on all episodes here: ht...2022-07-2330 minThe Kirk + Kurtts Design PodcastKirk & Kurtts #29: Frease if you Please: Part OneIn this episode, Kirk & Kurtts have a wide ranging discussion with the wildly talented designer & illustrator Jessica Frease. (https://www.linkedin.com/in/jessica-frease-09724a139/)Jessica has over 16 years working in-house as a designer, art director and creative manager developing designs for such iconic products like one of Trader Joes first reusable bags. Jessica also has become an expert on sustainable practices in design and and outspoken advocate for mental health and representation in the design industry.Listen to our part one of two episodes with Jessica.Follow Jessica on Instagram: https://www...2022-07-2335 minThe Kirk + Kurtts Design PodcastCory Connors, Director of Sustainable PackagingSend us a textIn this episode, Kirk & Kurtts catch up with their friend and sustainable packaging expert Cory Connors (https://www.linkedin.com/in/cory-connors/). They discuss the importance of thinking intentionally about your packaging, opportunities for being more sustainable, and creating good habits around responsible recycling. Find Cory's podcast here: https://sustainablepackaging.buzzsprout.comCatch up on all episodes here: https://kirkkurtts.buzzsprout.comAbout Kirk and AndyKirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CP...2022-07-1237 minThe Kirk + Kurtts Design PodcastTom Bosch, Senior Brand Designer at Bosch StudiosSend us a textIn this enlightening episode, Kirk & Kurtts chat with Tom Bosch of Bosch Studios (https://www.bosch-studios.com) about what got him into design, his trial by fire in the retail world, and his path to running his own studio with his wife.We talked about how finding success in the corporate world doesn't always equal success and how that experience led him to moving his family out to Palm Springs, slowing down, and starting his own studio working creatively and intentionally with smaller brands. And now loving what he does everyday.2022-06-2757 minThe Kirk + Kurtts Design PodcastFernando Arendar, Founder of Nitid Studio, CPG Brand Strategist focused on Consumer BehaviorSend us a textThis week Kirk & Kurtts sit down with Fernando Arendar (https://www.linkedin.com/in/fernandoarendar/), founder of Nitid Studio (https://www.nitidstudio.com/) , a branding agency specializing in the CPG space.Fernando shared his unique approach to design which involves the intersection of consumer psychology and science to create objective results. Enjoy y'all!Catch up on all episodes here: https://kirkkurtts.buzzsprout.comAbout Kirk and AndyKirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings ove...2022-06-2140 minThe Kirk + Kurtts Design PodcastNikita Prokhorov, Graphic designer & lettering artistSend us a textIn this episode Kirk & Kurtts chat with our friend Nikita Prokhorov, an amazing designer and letterer. Nikita discussed his love and extreme talent for creating ambigrams and the intersection of design & architecture. We learned about his origin story and his approach to creativity. We also discussed the launch of his project, Laseriginals™ https://www.linkedin.com/posts/nikitaprokhorov_laseriginals-lasercut-productdesign-activity-6926994374790688768-cekS?utm_source=linkedin_share&utm_medium=member_desktop_web, where he'll be creating unique laser-cut products with a focus on functionality and aesthetics. Follow him here: Instagram https://www.instagram.com/laseriginals/2022-06-1450 minThe Kirk + Kurtts Design PodcastLoop Haro, design industry business manager and freelance small business consultant - Part 2Send us a textIn this episode, the second of two, Kirk & Kurtts have a lively conversation with our good friend Loop Haro, owner of Piggyback Press (https://www.piggyback.press) and Fareweather Design (https://fareweather.design). We discuss Loop's origin story, running a print shop and design studio... among so many other things.Also - a bonus for our listeners (and reading these show notes!): $20 off any order Piggyback Press (https://www.piggyback.press)Code: KIRKANDKURTTSEnjoy...2022-05-2533 minThe Kirk + Kurtts Design PodcastLoop Haro, design industry business manager and freelance small business consultant - Part 1Send us a textIn this episode, the first of two, Kirk & Kurtts have a lively conversation with our good friend Loop Haro, owner of Piggyback Press (https://www.piggyback.press) and Fareweather Design (https://fareweather.design). We discuss Loop's origin story, running a print shop and design studio... among so many other things.Also - a bonus for our listeners (and reading these show notes!): $20 off any order Piggyback Press (https://www.piggyback.press)Code: KIRKANDKURTTSEnjoy...2022-05-2538 minThe Kirk + Kurtts Design PodcastRetail Ready Displays & Shipper DesignsSend us a textShippers, cartons, displays, boxes, .... they go by many names and are an extension of packaging and brand design. They can also look damn cool in the grocery store - if you understand the template and dieline you're working with and leverage the design opportunities.Listen in as Kirk & Kurtts deep dive into these structures and give some tips & tricks on how to work with them. Shout out to our friend Adam Peek and the team at Meyers (https://www.meyers.com) - check them out for all your printing...2022-05-1637 minThe Kirk + Kurtts Design PodcastThe Impact of Great Mock Up DesignsSend us a textMockups are an essential part of the process for packaging design. In this episode, Kirk & Kurtts discuss when to create mockups, why they're critical to bring your designs to life for clients, and even some tips on how to create them.Kirk's Favorite Mockup Sources:Graphic Pear https://www.graphicpear.comEnvato https://www.envato.com/products/Andy's Favorite Mockup Sources:Adobe Stock https://stock.adobe.comYellow Images https://yellowimages.comTurbo Squid https://www.turbosquid.comY'all enjoy!Your...2022-05-0948 minThe Kirk + Kurtts Design PodcastNancy Frame, founder & creative director at Nancy Frame DesignSend us a textIn this episode, Kirk & Kurtts invite friend and fellow designer Nancy Frame on the show to discuss her background, how she got to where she is and her approach to designing packaging.See all of Nancy's work here: https://www.nancyframedesign.com/ and connect with her here: https://www.linkedin.com/in/nancy-frame-b1030b4/Y'all enjoy!Your friends,Kirk & KurttsCatch up on: All EpisodesAbout Kirk and AndyKirk Visola is the Creative Director and Founder of MIND THE FONT™. He...2022-05-0241 minThe Kirk + Kurtts Design PodcastBrand Design FoundationsSend us a textIn this episode, Kirk & Kurtts dig into the foundations of branding. Designers need a framework and guide to create the best work for brands, but if you as a brand haven't done your groundwork, then we can't create great things for you. And that is literally all we want to do!We discuss restaurant food art direction, how to get your shit together (brand-wise) and why it's so damn important! C'mon folks!We also highlight and chat about NoBull Burger https://nobullburger.com/, Liquid Death https://liquiddeath.com/, Mid-Day...2022-04-1341 minThe Kirk + Kurtts Design PodcastBrandon Hernandez, Co-Founder/Partner Whole Brain Consulting, CPG operation insightsSend us a textIn this riveting episode Kirk & Kurtts are joined by the all around rockstar Brandon Hernandez, Co-founder/Partner at Whole Brain Consulting and Board Member at Naturally Boulder. As the title states, while there is some shit given to Kirk, mostly we pick Brandon's wildly experienced brain about the importance of co-packing and setting your products up for scale. The topics stray from design, but packaging designers should have a working knowledge of the product development process, including basic aspects of the co-packer relationship with their client. Oh and we...2022-04-0544 minThe Kirk + Kurtts Design PodcastJamie Panzarella, Brandarella founder & creative director, SKU mentor, discusses Expo West and her workSend us a textThis week Kirk & Kurtts are back and discussing all things Expo West with their friend and amazingly talented designer Jamie Panzarella, Brandarella founder & creative director. They discuss the ups and downs of attending the largest natural products trade show held since the pandemic as well as their favorite finds and discoveries from the show. http://brandarella.com/ Listen in - we hope you enjoy!Catch up on: All EpisodesAbout Kirk and Andy:Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He...2022-03-2143 minThe Kirk + Kurtts Design PodcastThe Foundations of Design for CPG - Part 2Send us a textIn our followup from Part One, Kirk & Kurtts dive right back into the elements needed to make your packaging design project a success. We discuss PDP (principal display panel) elements, back of pack essentials, and the nuances of print specs. Oh and take care of your pre-press team! Listen in and if you have any other questions don't hesitate to reach out:Andy: heyandy@buttermilkcreative.comKirk: kirk@mindthefont.comAbout Kirk and Andy:Kirk Visola is the Creative Director and Founder of MIND THE...2022-03-0542 minThe Kirk + Kurtts Design PodcastThe Foundations of Design for CPG - Part 1Send us a textWhere to start? Well - if you're thinking about launching a product and need some packaging design - then this episode of Kirk & Kurtts would be the PERFECT place to begin.In this 2 part episode, Kirk & Andy discuss some of the foundational elements of a packaging design project - including brand strategy, figuring out what kind of format your product is going into, dielines, etc. In the next episode Kirk & Andy will cover more - and hopefully after you've listened you're ready to hit the ground running!A...2022-02-2826 minThe Kirk + Kurtts Design PodcastEcommerce Unboxing & Shipper DesignSend us a textRemember the excitement of getting a package? Neither do we - since we get packages all times of the day everyday - BUT - because of all that volume how do you make an impression with your customers? Enter the eCommerce/shipper design: it's what tells your customers "Damn - that product I ordered has finally got here and I'm so excited!" Or it tells them "What's this sketch anonymous brown box thrown on my porch - I'm going to carefully open it just in case."You can guess w...2022-02-1534 minThe Kirk + Kurtts Design PodcastMood Board and Design PreparationSend us a textEmbark on a design project without a moodboard at your own peril. Whether they're finely tuned canvases of inspiration or slapped together pixelated beautiful messes, moodboards have a place in the creative process. Join Kirk & Andy as they dive into all things moodboard - how to build them, where to look for inspiration, and why they're important. Enjoy!About Kirk and Andy:Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and un...2022-02-0837 min
The Kirk + Kurtts Design PodcastPantone and Color Design Deep DiveSend us a textPantone. PMS. Chips. All the swatch books. IYKYK. In this week's episode, Kirk & Kurtts dive into the importance of working with Pantone specified colors - which is literally a universal language among all designers and printers no matter the language. Too many times client's don't like the color they see on screen - but guess what - that doesn't matter - because it's what's on press that matters. And if you're about to hit "print" on 50,000 pouch bags or labels - you're gonna want to be clear what they'll look like. Listen in...2022-02-0333 min
The Kirk + Kurtts Design PodcastThe Importance of Presentation DesignSend us a textDesigning an amazing concept is one thing. Bringing it to life and showing your client how it will live out in the real world is a whole other thing. That is the key to giving your ideas their best shot when going into a creative review. In this episode, Kirk & Andy discus how they approach presenting creative ideas, best practices, and tools and tips to help you nail that next concept presentation. Enjoy!Links mentioned in the episodela croix concept exploration by Kirk: https://www.mindthefont.com/lacroix2022-01-2646 min
The Kirk + Kurtts Design PodcastKilled DesignsSend us a textBehind any great design is about a dozen killed designs. Whether it gets derailed because of a client's subjective feelings or a production detail from prepress - our perfect designs sometimes go off the rails and die a horrible death! Listen in as Kirk and Kurtts talk shop about what they've encountered and how they handled the heartbreak.About Kirk and Andy:Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and un...2022-01-1935 min
The Kirk + Kurtts Design PodcastDesign New Year's ResolutionsSend us a textIn this episode, Kirk & Kurtts take the tradition of making New Year's resolutions and put a design spin on them. Listen in as they discuss what they WILL and WON'T be doing in their design work for 2022. Who knows - maybe it'll inspire you to write your own New Year's Design Resolutions. Enjoy!About Kirk and Andy:Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can ma...2022-01-1137 min
The Kirk + Kurtts Design PodcastLisa Laird, President at Laird & Company, a family-owned distillery, famous for Apple BrandySend us a textIn this episode, Kirk & Kurtts have the incredible honor of chatting with Lisa Laird-Dunn, COO of Laird & Company, America's OLDEST distillery - makers of the famous Applejack. If it isn't part of your holiday (or everyday) bar then you are missing out on one of the most important and historic spirits out there!We discuss their packaging evolution (all 300 years of it!) and how they maintain brand consistency into today. Lisa Laird-Dunn provides amazing insight into how Laird & Company has approached their brand over the years and the responsibility of shepherding...2021-12-2447 min
The Kirk + Kurtts Design PodcastDesign & Music InspirationSend us a textIn this episode Kirk and Andy discuss the music they design to. For them, it's a spiritual thing - a medium that helps them transcend. It's maybe house techno or heavy metal - or even the Boss - whatever it is you can guarantee music is playing while Kirk and Kurtts are designing. Listen in as they reminisce and share their favorites. Who knows - you might discover your next work jam.Links from the episode:Above & Beyond Group Therapy (one of Andy's faves)The Boss2021-12-1538 min
The Kirk + Kurtts Design PodcastBack of Pack Packaging DesignSend us a textWho else is obsessed with the back of packaging? Anyone? Just us? Well we're talking about it anyways! Because after this episode you'll be flipping over every bag, bottle and box you can find.Join us as we breakdown the elements on the back of pack and discuss the importance of it being well designed. We also share some great resources and examples - linked below:Miller Creative PinterestOatly ExamplesSupport the showAbout Kirk and Andy. Kirk...2021-12-0739 min
The Kirk + Kurtts Design PodcastPackaging & Branding RedesignsSend us a textRedesigns...can't live with 'em, can't live without 'em. Amiright? This week Kirk & Kurtts beat a few dead horses discussing redesigns that have launched recently. So pull up your arm chair creative director and join us for our lively discussion! Links in this episode:Campbell's Soup redesignBurger King redesignAnchor Steam redesignChobani redesignSakura Micron redesign (by Kirk!)Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director a...2021-11-2349 min
The Kirk + Kurtts Design PodcastCall Outs, Violators, and Bug DesignSend us a textWhether you call them callouts, violators, or bugs - we all notice them! They are a necessary evil on all packaging design and Kirk & Kurtts are here to break them down for you. These design elements can help you stake your claim in a crowded category and speak directly to you target consumer. But when is too much? Or not enough. Listen in as we dissect these creature features and give you the inside scoop from a packaging designer's perspective.Links featured in this episode:6:51 - Chicken i...2021-11-1638 min
The Kirk + Kurtts Design PodcastFDA Guidelines & Design - what to knowSend us a textThis week we're all about the requirements: statement of identity, net weight, nutrition facts panel, ingredients statement...and so on.In this episode you'll learn why these annoying (but necessary) elements of packaging design are so damn important and hear a cautionary tale of an inexperienced packaging designer who didn't follow the guidelines (spoiler alert: they have to go back to the drawing board.)We also share our tips & tricks so you never get tripped up by these regulations again!These are the links from the episode:2021-11-0938 min
The Kirk + Kurtts Design PodcastThe Great Pumpkin Beer Design ReviewSend us a textOh man, it's that time of the year again. Get your PSL ready to go. Actually, get your PSB ready to go. That's right. We break down the time of year when all of the specialty pumpkin beers come out. What opportunities arise from doing this? What is the allure about pumpkin beer packaging?Below is the time when we break down some fun packaging and discuss key elements for each, how they are exacted in the design, and what is necessary to convey that it is a...2021-11-0250 min
The Kirk + Kurtts Design PodcastWelcome to the Kirk & Kurtts Design PodcastSend us a textIn our first episode, Andy and Kirk talk about the brand Ugly Sparkling Water and Bruiladdich's Classic Lady Single Malt Islay Scotch. We also discuss and debrief Expo East and Andy's quick walkthrough. Listen in. Have some fun. And hope you learn a bit.Kirk & Kurtts is a fun and sometimes blunt discussion in regards to packaging, what it's like to be a small business owner, and life in general. Every week is different, and every week is fun.Support the showAbout Kirk and...2021-10-2530 min
The Startup CPG PodcastHow to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk VisolaKirk Visola is an active member of our Startup CPG community with a heart for sharing his design expertise and helping people navigate the complex world of packaging and branding. He has a no-nonsense approach to life and client work. With over 20 years of design expertise working with some of the largest brands in the world, he now operates his own agency, Mind the Font, making his caliber of work available to brands of all sizes. Listen in as Kirk shares about why he started his own agency, tips for approaching a packaging project, and how to build a...2021-08-3036 min