Shows
Cafecito Con JefasReset, Reconnect, and Refocus: A Jefa's JourneyTell us what you think about the episode!!Sometimes the ground beneath us shifts so dramatically that we need to completely reset our rhythms and refocus our priorities. After navigating personal loss, two home moves, and the ongoing challenges of entrepreneurship, I'm back to reconnect with my Jefa community via the podcast and share what this season of reset looks like.The past year has taught me the profound truth behind our community's mission: alleviating the loneliness of entrepreneurship truly happens "one cafecito at a time." When I found myself with nowhere to live and...2025-07-291h 11
Cafecito Con JefasThe Moment I Almost Quit And What I Chose InsteadTell us what you think about the episode!!Entrepreneurship wasn't meant to be a lonely road, yet so many of us find ourselves isolated in our journey. My breaking point came when my life shattered my father-in-law and husband simultaneously hospitalized, me alone during COVID restrictions, our business hanging by a thread, and not a soul to help carry the weight.Most entrepreneurs know this feeling. We're taught to push through pain silently, to hustle through grief and call it strength, to choose ambition over healing. But what if there's another way? From my darkest...2025-07-1907 min
Cafecito Con JefasConfidence Isn't Missing, It's Waiting for the Right RoomTell us what you think about the episode!!Dreams built on sacrifice carry a different weight. As first-generation Latina entrepreneurs, we're not just building businesses—we're honoring legacies, navigating without blueprints, and balancing cultural tensions that few business courses acknowledge.Behind every brand launch and Instagram caption lies an untold story: the pressure of being the first, the weight of family expectations, and the challenge of finding your voice when you were raised to stay humble and work quietly. We know how to work—that's embedded in our DNA—but confidence feels elusive when you've never...2025-07-1704 minCafecito Con JefasBurnt Out & Bouncing Back: A Jefa's Guide to Online VisibilityTell us what you think about the episode!!After a six-month break from the mic, Kita’s back on the podcast with personal updates and a fresh take on her signature Show Up Jefa Strategy—designed for entrepreneurs who want to market their business without burning out. This episode is all about building a sustainable presence online and getting clear on what actually works.Here’s what she covers:Why your website should be your home base—not just InstagramHow long-form content (like podcasts, blogs, or videos) can do the heavy lifting in your marketin...2025-04-051h 22
Cafecito Con JefasMeet Jefa: Yvonne Armenta Latina Presente + Chats With YvonneTell us what you think about the episode!!Discover how public speaking can be a transformative tool for self-expression with Yvonne Armenta, a public speaking consultant and founder of Latina Presente. Yvonne shares her unique journey, from her beginnings in the tech industry of San Francisco to becoming a beacon of empowerment for introverts and Latinas in the public speaking realm. Through practical strategies and personal narratives, Yvonne reveals how she has made public speaking more accessible and less intimidating for those who may shy away from the spotlight.Unlock the secrets to enhanced productivity...2024-12-141h 12
Cafecito Con JefasSeasons of Change: Simplifying, Pivoting, and Moving ForwardTell us what you think about the episode!!Podcast Episode Summary:In this heartfelt episode of Cafecito Con Jefas, Kita Zuleta shares an honest update on her challenging year and the life transitions impacting her work. She reflects on navigating grief after a significant family loss over the summer, managing an unexpected move, and balancing personal struggles with her commitment to the community she leads. Despite these obstacles, Kita celebrates successes like her birthday sale, which brought in new clients, and ongoing community events such as strategy calls, co-working sessions, and the CCJ...2024-12-1329 min
Cafecito Con JefasMeet Jefa: Jo Delgado - The Creative InkaTell us what you think about the episode!!Ever wondered what it takes to leave the security of a corporate job and build your own creative empire? Jo Delgado, the brilliant mind behind The Creative Inka, shares her remarkable journey from Peru to Southern California, detailing the courage it took to swap the corporate grind for her dream design studio in Redondo Beach. We promise you'll gain insights into the resilience required to face immigrant challenges and the tough decisions that come with entrepreneurship. Jo's story is not just one of achieving creative success but also of...2024-11-141h 15Cafecito Con JefasEmbracing Transitions: Growth, Grit, and GratitudeTell us what you think about the episode!!Life as an entrepreneur can be a rollercoaster of emotions, and this week was no exception. I faced unexpected personal health challenges, navigated significant national events, and made crucial business pivots. Yet, amid these hurdles, I found reasons to celebrate. New clients have joined the Cafecito con Jefas family, and the unwavering support of our community continues to be a guiding light. By consciously choosing to keep politics and religion out of my platforms, I've cultivated a safe and welcoming space for all—a sanctuary amidst the chaos of sm...2024-11-1321 min
Cafecito Con JefasMeet Jefa: Naomi Fierro Peña - That Art PartyTell us what you think about the episode!!Discover how Naomi Fierro Peña, the dynamic founder and CEO of That Art Party, is transforming wellness for BIPOC adults through the power of creativity and play. Naomi's unique concept of creative play dates blends mindfulness, meditation, and unstructured play, offering a liberating experience that prioritizes joy over perfection. Our conversation delves into her personal journey from a structured teaching career to becoming a trailblazing entrepreneur in artful wellness, highlighting the ancestral influences and collective energy driving her mission to heal and liberate through creativity.Shifting f...2024-10-311h 00
Cafecito Con JefasMeet Jefa: Jessa Mckinnis-Godsin - Jessa Mckinnis ConsultingTell us what you think about the episode!!Discover the inspiring stories of Latina leaders in business and education with our special guest, Jessa Mckinnis-Godsin. As a first-generation college graduate and Gallup certified strengths coach, Jessa shares her unique journey navigating the professional world as a Latina. She reveals how her passion for salsa dancing informs her unique leadership style, creating the innovative Salsaeando Experience to empower new managers through a strengths-based mindset. Alongside Jessa, we explore the challenges and opportunities faced by underrepresented groups in business and how embracing one's cultural identity can lead to personal...2024-10-2257 min
Cafecito Con JefasMeet Jefa: Daisy De Anda - Dayz & Co.Tell us what you think about the episode!!What if you could transform your professional life and truly earn what you're worth? That's exactly what Daisy De Anda, the remarkable founder of Dayz & Co., has done. Join us as she shares her inspiring journey from a humble Mexican-American upbringing to becoming a professional development powerhouse. Daisy's story is marked by resilience and determination, from printing her first resume at a public library to celebrating a 20-year milestone in the legal industry. Her mission? To empower others, especially within the Latinx and BIPOC communities, to achieve their career...2024-10-021h 24
Entre Tías y AmiguisThe ADHD and Multipotentialite Life: Building a Business Using All Your SuperpowersIn this conversation, Adri and Kita (@lajefakita + @cafecitoconjefas + @kitazuletaphoto) discuss what it means to be a multi-potentialite and how embracing multiple passions can be a superpower in business and life. Kita, a first-gen Mexi-Salvi Jefa, shares her journey of navigating ADHD, balancing diverse roles, and building a thriving community through Cafecito con Jefas. The conversation explores the challenges of people-pleasing, perfectionism, and how multi-potentialites can leverage adaptability and rapid learning to succeed.Adri and Kita also discuss the importance of community in supporting entrepreneurship, highlighting how Cafecito con Jefas has become a space where Jefas can connect...2024-10-011h 03
Cafecito Con JefasMeet Jefa: Erika Dox Martinez - My Blissful VidaTell us what you think about the episode!!Can transforming your relationship with money lead to a blissful life? On this episode of Cafecito con Jefas, I'm joined by Erika Dox Martinez, the remarkable founder of Blissful Vida, a Latina-owned financial wellness company. Erika’s story is nothing short of inspiring—she turned her life around from drowning in over $100,000 in debt to achieving financial freedom. We'll unravel her journey of holistic self-improvement and how it empowered her to help others overcome money-related shame and guilt for a life of financial confidence and abundance.Financial inde...2024-09-2650 min
Cafecito Con JefasMeet Jefa: Adri Rodriguez - Adriana Rodriguez Therapy And WellnessTell us what you think about the episode!!Get ready to be inspired by Adri Rodriguez, a licensed marriage and family therapist who shares her transformative journey from El Salvador to the United States at the tender age of 16. Adri, a proud Salvadorian American and host of the podcast Entre Tias y Amiguis, talks about her multifaceted identity as a first-generation Latinx, eldest daughter, and queer femme. She opens up about her passion for mental health, education, and social services, revealing how her diverse experiences fundamentally shape both her personal and professional life. Adri's devotion to radical...2024-09-251h 13
Cafecito Con JefasA Re-Introduction To Your Host, La Jefa, Kita Zuleta Part 2Tell us what you think about the episode!!Ever wondered how a long-distance friendship can turn into a thriving business and a lifelong partnership? Join me, Kita Zuleta, as I take you through my transformative journey of healing, personal growth, and entrepreneurial success. You'll hear about the early days when my husband, Johnny, became my anchor during a tough period of physical recovery, and how our move to Tucson sparked my creative pursuits on Etsy with "All Things Kita." From selling crochet items and designing viral cactus pillows to building an online presence on Instagram, this episode...2024-09-251h 04
Cafecito Con JefasA Re-Introduction To Your Host, La Jefa, Kita Zuleta Part 1Tell us what you think about the episode!!What if you could redefine entrepreneurship by embracing a life of balance and authenticity? Join me, Kita Zuleta, as I share my unique journey in this heartfelt episode of Cafecito con Jefas. Growing up as the youngest daughter in a strict immigrant family, I navigated the challenges of ADHD, dyslexia, and societal expectations, all while pursuing my passion for music and later, a multifaceted career. Hear how my upbringing in a religious household and the pressures to follow a traditional path shaped my early life, and how I ultimately...2024-09-2552 min
Cafecito Con JefasA Re-Introduction To The Cafecito Con Jefas CommunityTell us what you think about the episode!!Are you ready to conquer the challenges of entrepreneurship and find your supportive tribe? This episode of Cafecito con Jefas kicks off season two with Kita Zuleta reintroducing our mission to alleviate the loneliness of entrepreneurship. We dive deep into honest conversations about imposter syndrome and the struggles of making our mark in professional settings. This episode promises to offer valuable insights into how we can create an inclusive space to connect, share real-life experiences, and celebrate every win, big or small.Collaboration over competition is the...2024-09-2354 min
Cafecito Con JefasCafecito Con Jefas Season TWO TrailerTell us what you think about the episode!!What if you could turn your passion into a thriving brand without feeling overwhelmed? Welcome to season two of Cafecito con Jefas, where I, Kita Zuleta, guide you through the nuances of holistic entrepreneurship. As the daughter of Salvadorian and Mexican immigrants, my journey has been anything but ordinary, and I'm here to share the insights I've gathered over 15 years in brand strategy. Imagine sipping your favorite cafecito while gaining practical tips and heartfelt wisdom from fellow jefas tackling the same challenges you face. From weekly coworking s...2024-09-1602 min
Cafecito Con JefasMeet Jefa: Rosalie Ennes - Portecua ConsultingTell us what you think about the episode!!What if making friends with risk could transform your business? In this empowering episode of Cafecito con Jefas, we sit down with Rosalie Ennes, the mastermind behind Portecua Consulting. Rosalie shares her journey from corporate auditor at KPMG and Estee Lauder to becoming the founder of a Latina-owned boutique consulting firm. Hear her inspiring story of resilience and determination as she navigated a pivotal layoff from Bombas, turning a potential setback into a thriving consulting business. Rosalie’s mission is clear: to empower Latina entrepreneurs by equipping them with th...2024-08-0647 min
Cafecito Con JefasMeet Jefa: Victoria Carrington Chavez - La Mezcla CreativeTell us what you think about the episode!!Can a creative journey shaped by diverse heritages transform the landscape of brand strategy? On this episode of Cafecito con Jefas, we sit down with the inspiring Victoria Carrington Chavez, the visionary brand strategist and graphic designer behind La Mezcla Creative Co. Victoria shares her unique journey from Colorado to New England, and how her rich African-American, Mexican, and Diné (Navajo) heritage informs her innovative work. Together, we discuss her dynamic collaborations with six-figure brand CEOs and grassroots nonprofits, underscoring the power of community building and the importance of c...2024-07-301h 16
Cafecito Con JefasMeet Jefa: Jovanna Borquez Healing Sol CounselingTell us what you think about the episode!!Ever wondered how growing up in a stigmatized environment can shape one's mission to transform mental health? Meet Jovanna Borquez, a licensed marriage and family therapist and the visionary behind Healing Sol Counseling. Jovanna's inspiring journey from her Mexican roots to establishing her practice is filled with personal triumphs and profound shifts. She shares the heartwarming tale of how her grandfather's entrepreneurial spirit and the challenging times during COVID-19 spurred her to rebrand her practice to better serve the first-generation Latinx community. Her compassionate approach to addressing trauma, anxiety...2024-07-231h 01
Cafecito Con JefasMeet Jefa: Beatriz Rivera - Beaboss CoachingTell us what you think about the episode!!Meet Jefa: Beatriz Rivera - Beaboss CoachingBeatriz Rivera is a former social worker from South Central LA. As a daughter of immigrant Salvadoran parents, Bea did well in school, received her bachelor’s in child development and psychology and went on to get her master’s degree in social work from Columbia University. As a social worker, Bea worked for a major hospital network in NY for 5 years helping older adults manage their chronic illnesses to live healthier lives. When the pandemic hit, Bea helpe...2024-07-161h 07
Hood Girls Travel Too The PodcastMeet Kita ZuletaJoining me today is Kita Zuleta Kita is a brand strategist + photographer based in Los Angeles. Her mission is to help Jefas grow their brands + businesses with simple strategies to show up online. As a proud daughter of immigrants, cafecito lover, plantitas mom, + wife to her best friend, she’s excited to share her knowledge, and host conversations about real life + entrepreneurship with Jefas like yourself. Kita is also the Founder of Cafecito Con Jefas, a community that is designed to remove the loneliness that comes with being an entrepreneur, clos...2024-07-1251 min
Cafecito Con JefasMeet Jefa: Lucy Ortega - By Lucy OrtegaTell us what you think about the episode!!Meet Jefa: Lucy OrtegaI am a first-generation Latina + serial entrepreneur. I run my food businesses – Sierra Mexican Cuisine - and coach other first-generation individuals who have dreams of monetizing their gifts.I was born and raised in South Central Los Angeles, where I experienced both emotional and financial instability. I was instilled with the belief that education would be my ticket “out of poverty", so I dove deep into my studies in search of that “golden ticket.”I attended Wellesley College...2024-07-1053 min
Cafecito Con JefasThe Journey of Rebranding, Overcoming Imposter Syndrome + Personal GrowthTell us what you think about the episode!!Tune in to discover how we’ve transformed Cafecito con Jefas over the last eight months, from relaunching our inspiring Jefa interview segment with stories from Angel and Lucy, to extending season one and preparing for an exciting season two relaunch. I also dive deep into the power of community and connection, sharing my personal journey of rebranding and the emotional highs and lows that came with it. Our new website is live, serving as a dedicated hub for real conversations about entrepreneurship, and we’ve seen amazing success with...2024-07-051h 16
Cafecito Con JefasMeet Jefa: Angel Rodriguez - rfc21Tell us what you think about the episode!!Meet Jefa: Angel Rodriguez - rfc21Angel is an Expert Social Worker and Innovator with more than two decades of experience, specializing in public child welfare. Currently serving as the CEO of rfc21, she provides a comprehensive range of services to organizations seeking transformation and innovative solutions through curriculum development, leadership coaching, and grant management services. She also serves as an Expert Witness for law firms. Angel holds a Master of Science in Social Administration (MSSA/MSW) from Case Western Reserve University.As...2024-07-021h 07