Shows
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth97 | You Can’t Lead Without Letting Go: Empowering Others to Lead When They're Not in Charge with Kristen DeeseShow Information Episode Number: 97Date: July 21, 2025Duration: 39:21Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Kristen Deese Company: Virtual CFO for the TradesGuest Website: KristenDeese.comSummaryIn this powerful and personal episode, Justin is joined by his wife and guest co-host, Kristen Deese, for a candid conversation about one of the biggest leadership blind spots: assigning responsibility without granting authority.Drawi...2025-07-2139 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth94 | Don’t Wing It: Why Systems Matter- Justin & Kristen DeeseShow Information Episode Number: 94 Date: June 30, 2025 Duration: 41:14Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Co-Host Contact Information Guest Co-Host : Kristen Deese Company: Virtual CFO Guest Co-Host Website: www.KristenDeese.com Guest Co-Host Email: Kristen@KristenDeese.comSow The Land: https://www.youtube.com/c/SowtheLandSummary In this episode, Justin and Kristen Deese reflect on their first experience raising 50 meat chickens on t...2025-06-3041 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth89 | Power Profit Workshop Recap and key takeaways with Kristen DeeseShow Information Episode Number: 89Date: May 26, 2025Duration: 28:09Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Kristen DeeseCompany: Virtual CFOGuest Website: www.KristenDeese.comGuest Co-Host Email: Kristen@KristenDeese.comGlassHouse https://www.glasshouse.biz/NorthStar Marketing https://www.picktruenorth.com/CES https://www.trustces.com/PowerSelling Pros https://powersellingpros.com/Wealthy Plumber https://www.skool...2025-05-2629 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth86 | Unlocking Success: How Live Video Tech Transforms Home Services with James HatfieldIn this episode of the Freedom Blueprint podcast, Justin Deese interviews James Hatfield from LiveSwitch, exploring his journey from home services to technology innovation. James shares insights on how LiveSwitch is revolutionizing the home services industry with live video technology, enhancing customer experience, and improving operational efficiency. He discusses the importance of philanthropy, entrepreneurship programs for incarcerated individuals, and the future of staffing solutions in the industry. The conversation emphasizes the significance of building trust through video communication and networking on platforms like LinkedIn.TakeawaysJames Hatfield transitioned from home services to...2025-05-0539 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth82 | The Profit Blind Spot: What's Really Killing Your Bottom Line with Kristen DeeseShow Title: The Profit Blind Spot: What’s Really Killing Your Bottom LineShow Information Episode Number: 82Date: April 7, 2025Duration: 37:56Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Kristen Deese Company: Virtual CFOGuest Website: KristenDeese.comGift to listeners: Cost of A New Hire Calculator- Email Kristen@KristenDeese.comPowerProfitWorkshop.comSummaryIn this episode of the Freedom B...2025-04-0739 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth80 | Hunting vs. Farming: A Marketing Perspective with Rich HarshawShow InformationEpisode Number: 80Date: March 24, 2025Duration: 30:09.687Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest: Rich HarshawCompany: Level 10 ContractorWebsite: www.Level10contractor.comEmail: rich@level10contractor.comPodcast Link: https://podcasts.apple.com/us/podcast/the-level-10-contractor-daily-podcast/id1477623969SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese speaks with Rich Harshaw from Level 10 Contractor about effective marketing strategies for contractors. They discuss the importance...2025-03-2433 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth79 | Do Business Owners Need to Know How to do Everything? with Kristen & Justin DeeseShow InformationEpisode Number: 79Date: March 17, 2025Duration: 31:33Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comCo Host Contact InformationCo Host: Kristen Deese The Virtual CFO for the TradesWebsite: www.KristenDeese.comContact: Kristen@KristenDeese.comLIVE '25 REGISTRATION: Power Profit WorkshopSummaryIn this episode of the Freedom Blueprint podcast, the hosts discuss the common misconception that business owners must know how to do every task within their bu...2025-03-1732 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth78 | Navigating Tariffs: A guide for Home Service BusinessesShow InformationTitle: Navigating Tariffs: A guide for Home Service BusinessesEpisode Number: 78Date: March 15, 2025Duration: 13:39Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comPowerProfitWorkshop.comSummaryIn this conversation, Justin Deese discusses the implications of new tariffs on the home service industry, outlining both the challenges and opportunities they present. He breaks down the effects of tariffs on costs, suppliers, and profit margins, while also providing actionable strategies for business owners to navigate these changes...2025-03-1514 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth77 | From Struggles to Success: Jered Williams Plumbing JourneyShow InformationEpisode Number: 77Date: March 10, 2025Duration: 40:19Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest Contact InformationGuest: Jered Williams The Wealthy PlumberWebsite: www.wealthyplumber.comContact: www.skool.com/wealthyplumber/aboutLIVE '25 REGISTRATION: Power Profit WorkshopSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Jered Williams, a successful plumbing entrepreneur, who shares his journey from struggling in high school to building a thrivin...2025-03-1036 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth76 | Strategies for Managing Underperforming Team Members with Justin DeeseShow InformationEpisode Number: 76Date: March 3, 2025Duration: 19:42Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comLIVE '25 REGISTRATION: Power Profit WorkshopSummaryIn this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of empowering leaders in the home service industry. He emphasizes the need to address underperforming team members through effective hiring practices, setting clear goals, and maintaining regular check-ins. The conversation highlights the significance of creating a supportive environment for team members to thrive and th...2025-03-0321 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth75 | From Mindset to Millions: Unleashing Growth in Home Services with Kristen and Justin DeeseShow InformationEpisode Number: 75Date: February 24, 2025Duration: 40:19Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comCo Host Contact InformationCo Host: Kristen Deese The Virtual CFO for the TradesWebsite: www.KristenDeese.comContact: Kristen@KristenDeese.comLIVE '25 REGISTRATION: Power Profit WorkshopSummaryIn this episode of the Freedom Blueprint podcast, hosts discuss the importance of mindset in business growth, the challenges of financial management, and the role of technolog...2025-02-2440 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth74 | Building a Brand: The Story of My Guy Plumbing with Ryan MatthewsLIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 74Date: February 17, 2025Duration: 37:40.31Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest: Ryan MatthewsCompany: My Guy PlumbingWebsite: www.myguyplumbingnj.comContact: Ryan@myguyplumbingnj.comFacebook: https://www.facebook.com/ryan.matthews.50552SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese interviews Ryan Matthews, the owner of My Guy Plumbing. Ryan shares his journey from car...2025-02-1740 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth73 | Revolutionizing Home Services with Jimmy Speyer with Glass HouseLIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 73Date: February 10, 2025Duration: 28:10.688Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comGuest: Jimmy SpeyerCompany: Glass HouseWebsite: www.Glasshouse.bizContact: jimmy@glasshouse.bizSummaryIn this episode, Justin Deese interviews Jimmy Speyer, CEO of Glasshouse, a digital door knocking platform designed to help home service businesses proactively acquire customers. They discuss the challenges of traditional marketing methods in...2025-02-1030 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth72 | Unlocking Business Success: A Workshop for Entrepreneurs with Justin and Kristen DeeseLIVE '25 REGISTRATION: Power Profit WorkshopShow InformationEpisode Number: 72Date: February 3, 2025Duration: 22:31.512Host: Justin DeeseWebsite: www.JustinDeese.comContact: Justin@JustinDeese.comCo Host Contact InformationCo Host: Kristen DeeseWebsite: www.KristenDeese.comContact: Kristen@KristenDeese.comLIVE '25 REGISTRATION https://pages.virtualcfoforthetrades.com/live-25SummaryIn this episode of the Freedom Blueprint podcast, Justin Deese and his wife Kristen discuss the launch of a new works...2025-02-0324 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth68 | Crushing 2025: A New Year’s Kickoff: Justin DeeseShow Information Episode Number: 68 Date: January 6, 2025 Duration: 23:36 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Free Gift: copy of my eBook: www.FreedomBluePrintPodcast.com/ebook SummaryIn this episode, Justin Deese welcomes the new year, reflecting on personal and family experiences over the holidays while emphasizing the importance of setting and reviewing goals for 2025. He discusses the significance of being proactive in life, learning from past experiences, and the necessity of writing down goals to...2025-01-0624 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth66 | Unlock Growth in 2025: Mastering Marketing with Crystal Williams from Lemond Seed MarketingShow Information Episode Number: 66 Date: December 23, 2024 Duration: 48:06 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact Information Guest: Crystal Williams Company: Lemon Seed Email: Crystal@LemonSeedMarketing.com Guest Website: www.LemonSeedMarketing.com Lemon Seed Conference 2025Summary In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Hea...2024-12-2348 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth64 | The Hidden Costs of Hiring Technicians with Guest Co-Host Kristen Deese the Virtual CFO of the TradesShow Information Episode Number: 64Date: December 9, 2024Duration: 31:24Host InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comGuest Co-Host Info: Kristen DeeseGuest Company:Virtual CFO for the TradesGuest Contact: Kristen@KristenDeese.comGuest Website: www.KristenDeese.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese and his wife Kristen discuss the challenges of running a home service business, particularly focusing on the costs associated with hiring tech...2024-12-0931 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth63 | Navigating Life as Entrepreneurial Kids: Deese Family; Addy, Zack, & KristenShow InformationEpisode Number: 63Date: December 2, 2024Duration: 29:31 Guest Contact InformationGuest: Addy & Zack DeeseHost Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comCo Host Contact InformationCoHost: Kristen Deese Website: KristenDeese.comContact: Kristen@KristenDeese.comSummaryIn this episode of the Freedom Blueprint podcast, host Justin Deese engages in a heartfelt conversation with his family Kristen, Addy, and Zack about the uniq...2024-12-0229 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth59 | Recapping Service World: Key Takeaways and Insights with Kristen DeeseShow Information Episode Number: 59Date: November 4, 2024Duration: 45:00Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comCo-Host Contact InformationCo-Host: Kristen DeeseCompany: Virtual CFO for the tradesGuest Contact: Kristen@KristenDeese.comGuest Website: www.KristenDeese.comService Nation: Michael Rudowitzmrudowitz@ServiceNation.comwww.ServiceNation.comSummaryIn this episode of the Freed...2024-11-0445 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth56 | How to Identify and Solve Operational Issues: Kristen Deese the Virtual CFO for the tradesShow Information Episode Number: 56Date: October 14, 2024Duration: 26:36Host InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.comEpisode Guest InfoGuest: Kristen DeeseGuest Company:Virtual CFO for the TradesGuest Contact: Kristen@KristenDeese.comGu...2024-10-1426 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth55 | Building a Bench: Strategies for Proactive Recruiting in Home Services with Ryan Englin from Core MatterssShow Title: Building a Bench: Strategies for Proactive Recruiting in Home Services with Ryan Englin from Core MattersEpisode Number: 55Date: October 7, 2024 Duration: 29:05Host: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Ryan EnglinGuest Company: Core MattersCompany Website: corematters.comPod...2024-10-0729 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth54 | Culture Matters: Lessons on Leadership and Team Building with Chris GistEpisode Number: 54Date: September 30, 2024Duration: 32:21Host: Justin DeeseWebsite: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Chris GistGuest Company: Paradise Home ServicesGuest Contact: Chris.Gist@ParadiseHomeServices.comGuest Website: www.ParadiseHomeServices.comSummaryIn this e...2024-09-3032 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth53 | The Revenue-Generating Potential of CSRs: The Power Selling Pros Way with Brigham DickinsonShow Information Episode Number: 53Date: 9/23/2024Duration: 37:43Host: Justin DeeseHost Contact: JustinDeese.comGuest: Brigham DickinsonCompany: Power Selling Pro'sWebsite: www.PowerSellingPros.comDemo: https://powersellingpros.com/schedule-coaching/Booked By Power Selling ProsWebsite: www.Bookedbypsp.comDemo: https://www.bookedbypsp...2024-09-2337 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth52 | Celebrating One Year of Freedom Blueprint with Justin DeeseShow InformationJustin Deesewww.JustinDeese.comJustin@JustinDeese.comService World Promo Discount Code: FREEDOM24SummaryIn this special 52nd episode of the Freedom Blueprint Podcast, Justin Deese celebrates the podcast's one-year anniversary. Reflecting on the journey, he shares the significant moments and achievements over the past year, from partnering with Leap Partners to personal milestones such as his alcohol-free journey and numerous speaking engagements...2024-09-1622 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth50 | The Path to HVAC Excellence: Chris Michel’s Leadership JourneyEpisode Number: 50Date: September 2, 2024Duration: 44:14Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Chris Michel Guest Contact: cmichel@servicenation.comSpecial Offer: $100 Off Service World Tickets use Promo Code FREEDOM24Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down w...2024-09-0244 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth49 | AI in Action: How Modern Technology is Revolutionizing Plumbing and HVAC| with Guest Brad Scruggs with ZyraTalkEpisode Number: 49Date: August 26, 2024Duration: 33:28Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest: Brad ScruggsWebsite: ZyraTalk.comSummaryIn this exciting episode of the Freedom Blueprint Podcast, host Justin Deese chats with Brad Scruggs about the transformative power of AI in the home service industry. They explore how AI is revolutionizing business operations by automating tasks, increasing efficiency, and capturing missed calls to enhance revenue. Listen in to discover practical AI applicat...2024-08-2633 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth48 | Culture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home ServicesCulture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home ServicesEpisode Number: 48Date: August 19, 2024Duration: 27:36Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Nicole DeLisle2024-08-1927 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth47 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 247 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 2Episode Number: 47 Date: August 12, 2024Duration: 20:11 Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.com Co-Host: Kristen Deese Website: KristenDeese.comContact: Kristen@KristenDeese.com 2024-08-1220 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth46 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 146 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 1Episode Number: 46Date: August 8, 2024Duration: 23:32Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comCo-Host: Kristen DeeseWebsite: KristenDeese.comContact: Kristen@KristenDeese.comSummar...2024-08-0523 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth45 | Private Equity and its Impact on Home Services with Patrick Ritter with Leap PartnersPrivate Equity and itsImpact on Home Services with Patrick Ritter with Leap PartnersEpisode Number: 45Date: July 29, 2024Duration: 24:01Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Patrick RitterWebsite: theleappartners.com2024-07-2924 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth44 | How Tersh Blissett Built Two Competing HVAC Companies in One Market: Secrets to Success, Innovation, and Leadership in the HVAC IndustryEpisode Number: 44 Date: July 23, 2024Duration: 1:32:04Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Tersh Blissett Website: Service Emperor https://www.servicebusinessmastery.com/SummaryIn this episode, Justin Deese converses with Tersh Blissett, an accomplished entrepreneur in the HVAC industry. Tersh shares his journey from joining the Air Force and working i...2024-07-221h 32
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth43 | Empowering the Next Generation: Donnie Hornback on Succession and SuccessEpisode Number: 43Date: July 15, 2024Duration: 33:02Host: Justin DeeseContact: Justin@JustinDeese.comWebsite: www.JustinDeese.comGuest: Donnie HornbackWebsite: www.hornbackplumbing.comSummary:In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Donnie...2024-07-1533 min
The BoostHusband & Wife’s 37 Month Journey from $0 - $10MM: Building, Buying, and Selling a Plumbing / HVAC Shop to P.E. with Kristen & Justin DeeseIn this week’s episode, we chat with Kristen & Justin Desee.
The pair has been described as ‘down to earth’, ‘low-key’, ‘no drama’, ‘fun’, ‘caring’, ‘attentive’, ‘logical’, and ‘smart’. They co-authored “When Your Business Partner Is Your Spouse"
We discuss their experiences in building, buying, and selling multiple home service businesses. They also share lessons learned from their business ventures, including handling transitions, maintaining company culture, and the critical role of efficient customer service representatives (CSRs) in driving business success.
Finally, we discuss their recent partnership with Leap Partners, the process of selling their business while ensuring a seamles...2024-07-1145 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth42 | Empowering Contractors: a sneak peek into Service World Expo 2024 with Tom PeregrinoEpisode Number: 42Date: July 8, 2024Duration: 37:28Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Tom PeregrinoWebsite: https://www.serviceworldexpo.com/SummaryIn this exciting episode of Freedom Blueprint Podcast, Justin Deese sits down with Tom Peregrino, the President of Service Nation, to delve into the transformative potential of...2024-07-0837 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth41 | Debunking Common Accounting Myths in the Home Service Industry with Kristen Deese | Accounting for Plumbing, HVAC, Electrical, and other Home ServicesDebunking Common Accounting Myths in the Home Service Industry with Kristen Deese| Accounting for Plumbing, HVAC, Electrical, and other Home ServicesEpisode Number: 41Date: July 1, 2024Duration: 24:20Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comCo-Host : Kristen Deese2024-07-0124 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth40 | Building an Empire: How Tommy Mello Overcame Adversity to Achieve GreatnessLIVE '25 REGISTRATION: Power Profit WorkshopBuilding an Empire: How Tommy Mello Overcame Adversity to Achieve GreatnessEpisode Number: 40Date: June 24, 2024Duration: 1:03:32Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Tommy MelloWebsite: www.TommyMello.comSummaryIn this episode, I sit down with the dynamic Tommy Mello, a seasoned entrepreneur in the garage door industry. We dive deep into Tommy’s journey from hard beginnings to creating a multi-million dollar business. Tommy shares key...2024-06-241h 04
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth38 | From the Ground Up: Building Success in HVAC with Philip Ferrara38 | From the Ground Up: Building Success in HVAC with Philip FerraraShow NotesEpisode Number: 38 Date: June 10, 2024Duration: 35:24Host: Justin Deese Website: www.JustinDeese.com Contact: Justin@JustinDeese.comGuest: Philip Ferrara Company: Liberty AirWebsite: www.libertyairac.comSummary2024-06-1035 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth37 | Beyond the Toolbox: How VR is Changing Trades TrainingEpisode Number: 37Episode Title: Beyond the Toolbox: How VR is Changing Trades TrainingDate: June 3, 2024Duration: 24:57Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.com Guest: Dan Clapper Guest Website: www.interplaylearning.comSummaryIn this engaging episode of the Freedom Blueprint Podcast, host Justin Dees...2024-06-0327 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth36 | Transforming Challenges into Opportunities: Secrets from a Home Service LeaderEpisode Number: 36Title: Transforming Challenges into Opportunities: Secrets from a Home Service LeaderDate: May 27, 2024Duration: 31:26Host: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comSummaryIn this invigorating episode, Justin Deese discusses the transformative power of ride-alongs in the home service industry, focusing on creating lasting customer relations and strengthening team dynamics. Dive into...2024-05-2731 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth34 | Future-Proof Your Plumbing or HVAC Business with Smart Legal Moves with Scott ReidPodcast Episode Title: Shatterproof Your Business with Scott ReidEpisode Number: 34Date: May 13, 2024Duration: 26:32Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Scott ReibWebsite: www.Reiblaw.com/FreedomIn this transformative episode, join Justin Deese a...2024-05-1328 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth33 | Six Weeks of Discovery: From Summit Insights to Leadership Lessons with Kristen DeeseSix Weeks of Discovery: From Summit Insights toLeadership LessonsEpisode Number: 33Date: May 6, 2024Duration: 22:22Host: Justin DeeseContact Info: Justin@JustinDeese.comCo-Host Kristen DeeseContact Info: Kristen@GCBCoaching.com Introduction:In today’s episode, come join us by the ‘fireside’ as Kristenand I share our recent adventures and some unexpected turns during our spring break trip to Texas. You'll hear all abo...2024-05-0622 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth32 | Partnering with Private Equity: A New Vision for Private Equity in Home Services with John Cerasuolo from Leap Service PartnersPodcast Episode Title: Partnering with Private Equity: A New Vision for Private Equity in Home Services with John Cerasuolo from Leap Service PartnersEpisode Number: 32Date: April 29, 2024Duration: 36:41Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: John CerasuoloEmail: john.cerasuolo@theleappartners.comWebsite: Leapservicepartners.com 2024-04-2936 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth31 | Focus on Success: Thriving in Business with ADHDPodcast Episode Title: Focus on Success: Thriving in Business with ADHDEpisode Number: 31Date: April 22, 2004Duration: 29:07Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese discusses how ADHD can be a superpower in the entrepreneurial world. He shares h...2024-04-2229 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth30 | Marketing Mastery with Crystal Williams of Lemon Seed Marketing: Transforming HVAC and Plumbing BrandsPodcast Episode Title: Squeezing Success: The Lemon Seed Marketing JourneyEpisode Number: 30Date: April 15, 2004Duration: 31:17Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Crystal WilliamsWebsite: https://www.lemonseedmarketing.com/SummaryIn this episode of the Freedom Blueprint Po...2024-04-1531 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth25| RECAP Service Nation Eastern SummitFreedom Blueprint Podcast Show NotesPodcast Episode Title: RECAP Service Nation Eastern Summit www.ServiceNation.com Episode Number: 25Date: March 11, 2024Duration: 33:08Host: Justin DeeseContact Info: Justin@JustinDeese.comCo-Host Kristen Deese Contact Info: Kristen@KristenDeese.comConnect @FreedomBlueprintPodcast2024-03-1134 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth20 | Efficiency Unlocked: Guide to 10-Day Book Closing with Kristen DeesePodcast Episode Title: 20 | Efficiency Unlocked: Guide to 10-Day Book Closing with Kristen DeeseEpisode Number: 20Date: February 5, 2024Guest: Kristen Deese, Virtual CFO- Kristen@gcbcoaching.comHost: Justin DeeseDuration: 21.07SummaryIn this episode, Justin Deese and Kristen Deese discuss the importance of closing your books in a timely manner. They explain the process of closing the books and why it is important f...2024-02-0521 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth18 | The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen Deese"Freedom Blueprint" Podcast Show NotesPodcast Episode Title: The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen DeeseEpisode Number: 18Date: January 22, 2024Duration: 19.34Host: Justin DeeseGuest: Kristen Deese- KristenDeese.com or Kristen@gcbcoaching.comSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese interviews his wife Kristen about her role as a virtual CFO for contractors. Kristen specializes...2024-01-2220 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth14 | Strategic Marketing and the Power of Memberships - Jim HinshawDid you know that women influence a staggering 84% of purchase decisions, highlighting the immense power of female-centric marketing in the home service industry?
Jim Hinshaw, the dynamic VP of Sales at Service Nation Alliance, takes us behind the scenes of the heating, AC, and plowing contractor support world. Discover exclusive memberships, green maintenance tips, and the art of crafting that perfect incoming call script. As Jim underscores the value of smart spending and setting shared goals, he drops golden nuggets on harnessing women's buying power and savvy social media strategies.
Plus, get a sneak peek...2023-09-0438 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth13 | Sales Mastery and the Secrets of Sustainable Success in Home Services - Jim HinshawEmbarking on a journey through half a century in home services, Jim Hinshaw, the VP of Sales at Service Nation Alliance, unveils the intricate tapestry of his success. In this episode, he shares his life story, experiences, successes, and mistakes to help others be successful, unpacking pivotal decisions, underscoring due diligence, and revealing how to pivot when traditional marketing falters.
Tune in, and discover the roadmap to excellence!
[00:00 - 07:57] A Journey Shaped by Opportunity and Market Mastery
[07:57 - 15:30] Discovering Sales Success
[15:30 - 23:50] Lessons Learned...2023-08-2843 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth12 | Service Nation - Tom PeregrinoUnveiling Contractor Success: Service Nation Evolution!
Join Justin Deese and special guest Tom Peregrino, President of Service Nation Alliance, as they explore how Service Nation's enhanced membership tiers, comprehensive SWOT analysis, and innovative technology are shaping the future for contractors. Discover the power of networking, tailored training, and practical insights to propel your contracting business. Don't miss out on upcoming events like Service World and collaborations with the Joseph Groves Foundation.
Tune in for actionable advice and be the contractor of tomorrow!
[00:00 - 08:39] Serv...2023-08-1444 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth11 | Top Takeaways from 9 Episodes with Successful Entrepreneurs - Part 2Do you want to walk away with great nuggets that will help you be successful and avoid costly mistakes?
In this second part of “Top Takeaways from 9 Episodes with Successful Entrepreneurs,” Justin Deese features conversations with amazing entrepreneurs who bring up topics such as retaining team members, the cost of bad hires, safeguarding against theft, and cultivating an effective and productive work culture. They also discuss about the importance of training your team, fine-tuning process and procedures, preparing for change in workflow as volumes increase, identifying red flags in the hiring process, investing in yo...2023-08-0728 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth10 | Top Takeaways from 9 Episodes with Successful Entrepreneurs - Part 1Would you like to recap the powerful insights gained from the last 9 episodes?
Join Justin Deese on this captivating podcast journey through 9 episodes featuring successful entrepreneurs sharing insights on standing out in a competitive market, sales mastery, and implementing learned knowledge. Valuable advice includes customer service, technology utilization, financial understanding, and strategic focus. Tune in for actionable tips on home services business growth!
[00:00 - 06:45] Mastering the Art of Standing Out and Closing Sales
[06:45 - 12:45] Harnessing Technology, Timing, and Financial Expertise for Business Success
[12:46 - 18:59...2023-07-3130 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth09 | Growth Strategies and Financial Contingency Insights - Tom PeregrinoWant to learn insights into how to be able to maintain your business over the years?
Discover Tom Peregrino's 28-year journey in the home service business as he shares his wins, losses, and the power of a supportive industry network. He discusses how important it is to build systems and processes, create a culture of high performance, survey team members for feedback, and prioritize financial contingency plans.
Lastly, Tom shares the challenges thrived during Covid-19, and encourages people to join Service Nation, where they can take advantage of its many tools a...2023-07-2446 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth08 | Building a Business that Serves - Keith JacksonIn this empowering podcast episode, Keith Jackson, the owner of Jackson Plumbing Heating Cooling Electric and Septic Services, shares his journey of building a business that serves him while providing valuable insights on leadership, personal growth, and maintaining a positive mindset. From his family's plumbing legacy to achieving unprecedented growth, Keith's story inspires listeners to prioritize people, embrace continuous learning, and create businesses that thrive on trust, support, and a shared vision of success.
[00:00 - 07:19] The Journey of Jackson Plumbing Incorporated
[07:21 - 14:28] "From Slave to Leader: How Justin Transformed...2023-07-1736 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth07 | Mistakes Made and Lessons Learned - Amy & Chad HartChad and Amy Hart have been running their successful business, Continental Plumbing, for 17 years. Join them as they discuss the ups and downs of running a home service business. Hear their story on how they overcame obstacles to reach success in the North Tampa area, as they explain the mistakes made, such as hiring friends and not checking on receivables, and how having the right software saved them from theft. Finally, celebrate with them as they look forward to their 25th wedding anniversary trip!
Tune in to this episode of Chad & Amy's Journey for...2023-07-1034 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth06 | Cost of a bad hire - Kristen Deese
The cost of a bad hire goes from draining payroll taxes to the countless hours invested in searching, interviewing, and onboarding. Actual expenses alone can weaken even the most robust companies. Join host Justin Deese and his guest and also wife and Business Partner, Kristen Deese, a Certified Behavioral Consultant, Business Coach, Systems Genius, and CFO, as they share expert advice on spotting potential red flags during interviews, leveraging the power of open houses to optimize your hiring process, and conducting vital one-on-one meetings during probationary periods to swiftly address emerging issues.
2023-07-0335 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth05 | Mindset Matters - Justin DeeseAre you ready to dominate the busy season in your HVAC business?
This captivating podcast episode dives deep into the essential steps for success. Discover the power of an effective mindset, seamless communication, and strategic contingency planning. Unleash the potential of your team through unity, clear visions, and equipping them with the right tools. Learn how to lead with confidence, set expectations, fine-tune your business processes during the peak season, and more!
Get ready to crush the peak season with actionable insights!
...2023-06-2630 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth04 | Living in Paradise - Chris Gist
What does it take to grow a business size by double every year, even in the face of a hurricane and the COVID-19 pandemic?
Get ready to be inspired by the incredible story of Chris Gist and Justin Deese as they share their remarkable journey of triumph in the face of adversity, doubling their business size every year for three consecutive years, even amidst a hurricane and the pandemic. Join them on this episode of Freedom Blueprint Podcast as they reveal the secrets behind their success in the home service industry...2023-06-1924 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth03 | From Marine to Business Owner- Albert RodriguezIn the face of challenges, Albert Rodriguez, a former Marine, embarked on an entrepreneurial journey. Overcoming financial setbacks caused by COVID-19, he built a thriving home service business with revenues of 1.5 million. Discover his secrets to success, from core values to leveraging limited resources, laser-focused marketing, and fostering a strong team environment. Prepare to be inspired and empowered by Albert's remarkable story![00:02 - 09:10] Unveiling the Path to Success 2023-06-1227 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth02 | Concierge Service - with Rory KruegerDon't miss Justin and his guest Rory Krueger's insightful conversation on the importance of understanding your company's numbers. Learn from their experiences of rapid growth, integrating teams, and delivering exceptional service. Discover valuable tips on pricing, leveraging technology, and industry group advantages. Tune in to expert advice on building effective teams and their top book recommendations. Set yourself up for success with Justin and Rory.
[00:00 - 07:16] How to Avoid Speed Bumps and Mistakes Along the Way
[07:17 - 14:28] Advice on Answering the Phone and Building Friendly Competitors
[14:29...2023-06-0532 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth01 | Competitive Advantage - with Michael KenadyThis episode of the Freedom Blueprint Podcast features an in-depth interview with Michael Kenady, a home service business owner who has been in the industry for over 20 years. In this episode, Michael shares his journey of going from an outdoor kitchen company to now owning a plumbing, restoration, and roofing company. He talks about the difficulties of running a home service business but also emphasizes the importance of timing in life and believing that everything happens for a reason. He also speaks about the need to stand out from the crowd and have a unique brand identity in such...2023-05-3031 min
Built for the TradesRecap with Dan Dowdy: How To Balance Working With Your Spouse In Business and In LifeIn this episode of the Built for the Trades podcast, host Dan Dowdy dives into a recap from the interview with Justin and Kristen Deese, husband and wife duo and home service business owners. This episode is beneficial as Dan reiterates information based on experiences from the trade that will immensely improve the function of small business team members.
This episode is for you if you wish to create a system to highlight personal strengths for every individual in your workspace and learn to become the best version of yourself as a leader.
Listen to this...2022-12-1411 min
Built for the TradesRecap with Dan Dowdy: How To Balance Working With Your Spouse In Business and In LifeIn this episode of the Built for the Trades podcast, host Dan Dowdy dives into a recap from the interview with Justin and Kristen Deese, husband and wife duo and home service business owners. This episode is beneficial as Dan reiterates information based on experiences from the trade that will immensely improve the function of small business team members.
This episode is for you if you wish to create a system to highlight personal strengths for every individual in your workspace and learn to become the best version of yourself as a leader.
Listen to this...2022-12-1411 min
HVAC Financial FreedomHow to Have a Successful Business and a Happy Marriage with Kristen & Justin DeeseWelcoming Kristen & Justin Deese to the HVAC Financial Freedom show!
Kristen Deese is a Business Coach and Certified Behavioral Consultant who helps businesses grow by strengthening the 'behind the scenes' framework and communication strategies within the organization. After 20 years of business ownership with her husband and business partner, Justin, she uses coaching as her vehicle in which to serve others.
Justin Deese is a serial entrepreneur who thrives in the business sales and leadership arena. His love of small business is evident through the many companies he's started, bought, sold, and led.
Together...2022-12-0849 min
Built for the TradesHow To Balance Working With Your Spouse In Business and In LifeIn this episode of the Built for the Trades podcast, host Dan Dowdy welcomes Justin and Kristen Deese, husband and wife duo and home service business owners, to the show. Dan and the Deese’ dive right into multiple pieces of advice they have on leadership development, home service business ownership, and managing a partnership while maintaining holy matrimony.
“Well, step one is to separate your personal funds from your business funds, step one, at the very beginning, don't be running business funds through your personal account, and vice versa.” - Kristin Deese
If you and your s...2022-12-0742 min
Built for the TradesHow To Balance Working With Your Spouse In Business and In LifeIn this episode of the Built for the Trades podcast, host Dan Dowdy welcomes Justin and Kristen Deese, husband and wife duo and home service business owners, to the show. Dan and the Deese’ dive right into multiple pieces of advice they have on leadership development, home service business ownership, and managing a partnership while maintaining holy matrimony.
“Well, step one is to separate your personal funds from your business funds, step one, at the very beginning, don't be running business funds through your personal account, and vice versa.” - Kristin Deese
If you and your s...2022-12-0742 min
Married With A BusinessWhen Your Business Partner Is Your Spouse with Justin & Kristen DeeseThis week we are having an exciting conversation with Justin & Kristen Deese, entrepreneurs and the authors of When Your Business Partner Is Your Spouse: How to Have a Successful Business and a Happy Marriage. We discuss their origin story and how through their book and coaching they use their real life experience to help other couples running business and building families.
Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!
Links:
http://audibletrial.com/BizMarried
2022-09-2825 min
Profiles in Prosperity88 - Kristen and Justin Deese - When Your Business Partner Is Your SpouseKristen and Justin Deese are a married couple who have owned and operated multiple businesses together including Paradise Home Services in Florida. They are authors of the book When Your Business Partner is Your Spouse: How to Have a Successful Business AND a Happy Marriage. They share their story and some of their top tips for successfully operating a business with your spouse.2022-03-0415 min
Home Service SuccessJustin & Kristen DeeseJustin and Kristen Deese specialize in coaching for married business partners.
They're the authors of When Your Business Partner is Your Spouse: How to Have a Successful Business And A Happy Marriage and provide group, one-on-one, and event-based coaching platforms for spouses.
Their background experiences consists of certified behavioral consulting, sales and business coaching, entrepreneurship, and ownership of multiple Home Service businesses.2021-07-0840 min
Multiply Your Success with Dr. Tom DuFore49. When Your Business Partner is Your Spouse—Kristen Deese & Justin Deese, PartnersAre you in business with your spouse? How is your personal relationship? How about your business relationship? Today's guests, Kristen and Justin Deese are business partners and life partners and have figured out a way to have many successful businesses all the while having a successful marriage.Learn more at: www.BusinessSpouse.com Listen to Justin's and Kristen's 9 part podcast: CLICK HERE.If you missed Kristen's and Justin's interview on the Big Sky webinar on How to Build Passive Income, you can watch it by CLICKING HERE.Ready to take your business to the next level? Learn more a...2021-05-1735 min