Shows
The Irrational Mind | With Kristen BermanWhat a parenting expert (and toddlers) can teach PMs about product engagement | Julie KingJulie King is a renowned parenting expert, author, and workshop leader who has dedicated her career to helping parents communicate more effectively with their children. She is the co-author of two bestselling books: "How to Talk So Little Kids Will Listen” and "How to Talk When Kids Won't Listen”.Julie joined this episode to discuss:The trick to get kids to leave the park (and your users to retain)The secret framing solution for showing kids (and users) their progressThe way to ask someone to do something that is foolproof2025-05-2141 min
Financial Advisors Want To Know PodcastEp 74: How to Get Clients to Follow Through on Your RecommendationsFinancial Advisors Want to Know: How to Get Clients to Follow Through on Your Recommendations - Episode 74, Kristen BermanWelcome to the Financial Advisors Want to Know Podcast, I’m Catherine Tindall a CPA with Dominion where our focus is helping financial advisors navigate income tax planning and compliance for their firms.Kristen Berman is a prominent behavioral scientist and co-founder of Irrational Labs, a leading behavioral design firm in Silicon Valley. Irrational Labs partners with top companies such as Intuit, LinkedIn, Airbnb, Meta, and Microsoft. Kristen’s work focuses on helping organizations use insights from...2025-05-1222 min
The Irrational Mind | With Kristen BermanWhat growth teams can learn from an expert dog trainer | Mac Namara, Dog TrainerMac Namara is an expert dog trainer who specializes in positive reinforcement techniques. She runs Puppy Prep, a company designed to help new dog owners set their puppies up for success from day one through science-based training methods. In our conversation, we explore:Why the speed of reinforcement (every 6 seconds!) is critical for behavior changeHow to train in short, focused bursts rather than lengthy sessionsThe importance of environment design over willpower or personality traitsHow to properly transition from consistent to variable reward schedulesWhy f...2025-04-3049 min
The Irrational Mind | With Kristen BermanWhat Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)Christine May helped spearhead behavioral science at Noom, shaping it into an engine for user segmentation and accountability. As their former Head of Behavioral Science, she championed Noom’s “big picture” motivation model—tying everyday habits to goals—and played a role in scaling one-on-one coaching into a digital system for millions. Now, Christine helps consumer tech startups build habit-forming experiences rooted in evidence-based psychology.In our conversation, we explore:The book club principle: How to embed accountability in features customers actually wantWhy 90% of users reject direct accountability features (and how to solve this...2025-04-0642 min
The Best Advice ShowSay Kind Things About People Behind Their Backs with Kristen MeinzerKRISTEN MEINZER is a long-time audio producer and podcast host. She hosts How to Be Fine, Daily Fail, By the Book, Mayo Clinic Health Matters and lately, Dear Prudence.RELATED to today's show: Avoiding the Evil Tongue with Emily BermanComplimenting with Shira
---Help Zak continue making this show by becoming a Best Advice Show Patron @ https://www.patreon.com/bestadviceshow---Fill out the TBAS listener survey to help Zak get to know you better.https://forms.gle/f1HxJ45D...2025-03-1912 min
Design BetterKristen Berman: Behavioral economics expert on designing products that change behaviorVisit our Substack for bonus content and more: https://designbetterpodcast.com/p/kristen-bermanMany of the most successful products launched in Silicon Valley lean heavily on behavioral design to increase engagement. Former Design Better guest Nir Eyal talks about this in his books Hooked and Indistractable, and today we have another expert in this field, Kristen Berman, who co-founded Irrational Labs with professor and researcher Dan Ariely in 2013.We chat with Kristen about how to design products that change behavior, and also about the darker side of behavioral design, which in extreme cases can create...2025-03-1128 min
The Irrational Mind | With Kristen BermanWhat an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor)Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated documentary "The Conductor” and formerly Music Director of the Baltimore Symphony Orchestra, she’s Chief Conductor of the ORF Vienna Radio Symphony Orchestra and the Ravinia Festival, and Principal Guest Conductor of the Philharmonia Orchestra and the Philadelphia Orchestra. She has recorded 200+ titles and is the only conductor to receive a MacArthur Fellowship.In this episode, we explore:How giving people max autonomy drives performance How to balance elite talent with team cohesion...2025-03-0532 min
WHOOP PodcastHow to Build Deeper Intimacy and Love Better with Dr. Laura BermanThis week on the second installment of our How To Series, Kristen Holmes, WHOOP Global Head of Human Performance, Principal Scientist sits down with Dr. Laura Berman. Dr. Laura Berman is a sex, love, and relationship therapist with double Master’s degrees and a PhD from NYU. In her 30 years of practice, Laura has been on a mission to help people improve relationships and sex lives. Her perspective on therapy is one that focuses on mind-body connection as well as a spiritual perspective. Dr. Laura Berman is a columnist for USA Today, New York Times best-selling author, having written 9 bo...2025-02-261h 11
The Irrational Mind | With Kristen BermanWhat a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist)David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before pursuing magic full-time, David spent 12 years in tech, starting at Google where he worked on flagship products including YouTube, AdWords, and Google Play, before leading growth and marketing initiatives at Discord and Aalto. Now, David combines his expertise in product growth with his mastery of psychological principles from magic, consulting with series A and B startups while maintaining a rigorous performance schedule that includes over 60 shows at Hollywood's prestigious Magic Castle. His unique background bridging...2025-02-1644 min
The Irrational Mind | With Kristen BermanWhat product teams can learn from the author of Ender’s Game | Orson Scott Card, AuthorOrson Scott Card is the author of Ender’s Game, one of the most influential science fiction novels ever written, and its sequel Speaker for the Dead, among other bestselling works. Ender’s Game is widely read in schools across the US and has been included in some educational curricula. In our conversation, we explore: His approach to creating page-turners: Why telling users what's coming beats clever "hooks" His method of ensuring the reader understands his writing (great for design teams) His unique perspective to character development that could help with customer interviews ...2025-02-0237 min
The Irrational Mind | With Kristen BermanWhat a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe’s largest e-bike and scooter operator.She is a former Director of Product at Booking.com, where she pioneered user growth strategy across global markets. As an early product leader at Lyft, she architected the company's expansion into new cities and innovative verticals.At Eventbrite, Kristina transformed the business from a US-only operation to a powerhouse platform across 20+ markets, founding and scaling teams throughout Europe and Latin America. K...2025-01-1939 min
"Modern Relationships"E2: Living Within Baby Monitor Range | Kristen Berman & Phil LevinIn this week's episode, Phil Levin and Kristen Berman share the ultimate friend zone to romance success story. What started with running quirky social experiments together (like turning a bar into a controlled study on meeting people) blossomed into a relationship that defies convention. Now this behavioral scientist and founder (Live Near Friends) runs a "friend compound" in Oakland, applies data to life's biggest decisions, and proves that sometimes the best relationships start knowing it "would be too good." Kristen and Phil share how they've built an unconventional but deeply fulfilling life together. Instead...2025-01-101h 02
"Econ 102" with Noah Smith and Erik TorenbergCanada After Trudeau, Immigration Debate, and China's EconomyThis week, Noah Smith and Erik Torenberg explore the possibility of a Chinese invasion of Taiwan, Xi Jinping's political future, U.S.-China tensions, Trump's and Biden's policies, the 2019 global protests, China's economic troubles, and the challenges facing Western nations, while also emphasizing the need for bipartisan cooperation on U.S. industrial policy.--🙏 Help shape our show by taking our quick listener survey at https://bit.ly/TurpentinePulse.--RECOMMENDED PODCAST: Modern RelationshipsCheck out Modern Relationships, where Erik Tor...2025-01-091h 01
The Irrational Mind | With Kristen BermanWhat pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for reds. Dan is known as a world-class marketer, combining storytelling, positioning and distribution insights to make Massican what it is today. In our conversation, we discuss:The theory of pricing (and the sweet spot in wine pricing)Why you should build your distribution channel before the productThe key to building a premium brand experienceMassican’s secret for reducing risk...2025-01-0532 min
The Irrational Mind | With Kristen BermanWhat growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone)Joel Burgess, co-founder of Soft Rains, andDan Vader, Creative Director at Capybara Games, are the minds behind Grindstone, one of the most acclaimed indie puzzle games in recent years. Joel has worked on iconic titles like Watch Dogs: Legion and Skyrim. Dan, a long-time creative force at Capybara, has shaped the studio’s reputation with beloved games like Superbrothers: Sword & Sworcery EP. Together, Joel and Dan bring a fresh perspective on game design, combining narrative depth with challenging gameplay mechanics to engage players at a deeper level.In this episode, we explore:Which types of ga...2024-12-2239 min
The Irrational Mind | With Kristen BermanWhat design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their focus is to combine design practices with rigorous research to help users achieve their meditation goals. Before Headspace, Cal served as a Design Director at Fjord San Francisco. In this episode, we explore:What key metric Headspace measures for active useThe small feature change that increased engagementThe one trick they use for copy-editingWhat drives people to re-engage with HeadspaceHow...2024-12-0847 min
How to Get the Girl: By the Ask Women PodcastEp. 502 Igniting CHEMISTRY with Dr. Laura BermanLaura Berman is an renowned American relationship therapist and television host. She is the host of In the Bedroom with Dr. Laura Berman on the Oprah Winfrey Network and she is here to talk to us about that mysterious and magical thing we're always looking to create but never quite sure how: CHEMISTRY. She's going to tell us all about the science behind romantic chemistry, why it's created and most importantly, HOW to it on a first date, first encounter or even in that long term relationship that it disappeared from years ago.
>>>THIS...2024-09-2741 min
Impact PricingHow Behavioral Economics Influence Consumer Decisions Effectively with Kristen BermanKristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. In this episode, Kristen explores the intricacies of pricing strategies, emphasizing the importance of understanding behavioral economics to influence consumer decisions effectively. She discusses how techniques like the decoy effect, anchoring, and the power of price endings (like 99 cents) can drive customer behavior. Additionally, she highlights the challenges of pricing revolutionary products due to the lack of reference points and the creative...2024-08-1932 min
PRODUCTEA with Leah, Growth & Senior Leadership64: Kristen Berman - Behavioral science and product growthSummaryKristen Berman, the Co-Founder of Irrational Labs discusses with me the psychology behind decision-making, the importance of understanding human behavior in product design, and the limitations of traditional research methods.We are exploring the challenges of balancing friction and value in user experiences, the role of context in shaping behavior, and the need to focus on the first day of user onboarding. The concept of getting customers out of their status quo and the various strategies to achieve this, such as offering immediate benefits or making the onboarding process easier.2024-06-3054 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 282: Human Connection in Products with Evelyn GosnellWhat design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Evelyn’s companyEpisode 221: Behavioral Economics with Kristen BermanNegativity Bias, Similarity BiasThe Liking GapThe...2024-05-0327 min
The Founder's Foyer with Aishwarya Ashok#39 Behavioral science to launch products & understand users ft. Kristen Berman, Founder of Irrational Labs00:00 Intro to Kristen Berman
01:21 The Genesis of Irrational Labs & Power of Behavioral Economics
02:45 Unlocking User Insights: The Shift in Customer Interviews
05:00 The Art of Designing Effective Incentives & Understanding User Behavior
11:26 Empty Text Boxes to User Empowerment: ChatGPT as an example
13:07 Overcoming Barriers: Making Products More Accessible
19:42 B2B—Understanding Consumer vs. Business Decision-Making
24:27 Product-Led Growth: Strategies and Challenges
25:09 Simplifying B2B User Experiences: A Key to Adoption
26:20 Customer Feedback vs. Actual Behavior: Navigating the Bias
27:17 Case Studies & Learning from Failu...2024-04-0749 min
CHURN FME228 | Driving Engagement: Behavioral Science Insights from Credit Karma and Google with Irrational Labs CEO, Kristen BermanToday on the show we have Kristen Berman, the CEO and co-founder of Irrational Labs, a renowned product design and behavior change lab.In this episode, Kristen shares her extensive experience in the field of behavioral economics and its application in product and marketing strategies. We delve into how understanding user psychology is crucial in product design, highlighting the influence of the environment on user behavior.Kristen discusses the challenges companies face in activating and engaging users, providing insights into the application of behavioral science for enhancing user experience. She shares successful strategies...2024-01-1748 min
Great New Courses - Online eLearning With The Best CoachesIrrational Labs – Behavioral Economics Bootcamp – Free Download CourseBehavioral Economics Bootcamp By Irrational Labs – Free Download Course By Dan Ariely & Kristen Berman Get this course right here => https://www.greatxcourses.com/courses/behavioral-economics-bootcamp-by-irrational-labs-free-download-course You Will Learn Proven Methods...2024-01-0903 min
The Smart Downloader - Latest Products Reviews & TipsIrrational Labs – Behavioral Design Bootcamp – Free Download CourseBehavioral Design Bootcamp By Irrational Labs – Free Download Course By Dan Ariely & Kristen Berman Get this course here => https://www.greatxcourses.com/courses/behavioral-design-bootcamp-by-irrational-labs-free-download-course You Will Learn Behavioral …
The post Irrational Labs – Behavioral Design Bootcamp – Free Download Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-01-0803 min
Jewelry Journey PodcastEpisode 202 Part 2: Why Curiosity Is the Driving Force Behind Kristin Beeler’s CareerWhat you’ll learn in this episode: How Kristen decided to start the next phase of her career at Scotland’s University of Dundee Why metalsmithing and jewelry attracts people who like a challenge How creating jewelry can be like creating an opera What young jewelry artists can learn by entering competitive exhibitions Why curiosity can help artists overcome shyness and fear About Kristin Beeler Kristin Beeler joined the faculty of Duncan of Jordanstone College of Art and Design at the University of Dundee, Scotland UK in 2023. F...2023-09-0821 min
Jewelry Journey PodcastEpisode 202 Part 1: Why Curiosity Is the Driving Force Behind Kristin Beeler’s CareerWhat you’ll learn in this episode: How Kristen decided to start the next phase of her career at Scotland’s University of Dundee Why metalsmithing and jewelry attracts people who like a challenge How creating jewelry can be like creating an opera What young jewelry artists can learn by entering competitive exhibitions Why curiosity can help artists overcome shyness and fear About Kristin Beeler Kristin Beeler joined the faculty of Duncan of Jordanstone College of Art and Design at the University of Dundee, Scotland UK in 2023. Fr...2023-09-0720 min
Arthouse Garage: A Movie PodcastBONUS - Ramona at Midlife: review and filmmaker interviews - Brooke Berman, Yvonne Woods, Alysia ReinerOn this bonus episode, I review the new indie film Ramona at Midlife and share my interviews with the filmmakers. I recently watched the film at the 2023 Bentonville Film Festival and had the pleasure of interviewing writer/director Brooke Berman, producer Kristen Vaganos, and actors Yvonne Woods, Alysia Reiner, and Brian Slaten.LinksRamona at Midlife on instagramConnect with Arthouse Garage Support us on Patreon Arthouse Garage shop Instagram Facebook Twitter Letterboxd Email us at Andrew@ArthouseGarage.com Subscribe to the email newsletter: arthousegarage.com/subscribe Try Opopop popcorn! Get 10% off...2023-07-0518 min
New Books in Science, Technology, and SocietyAmerica & Democracy Ep. 2: Jonathan M. Berman on Anti-VaxxersIn this series of interviews from The MIT Press Podcast, we'll be drawing on the research of various authors to reflect on some of the issues shaping the American political landscape of today.The second episode of this series features a discussion with the author of Anti-vaxxers, Jonathan M. Berman. Vaccines are a documented success story, one of the most successful public health interventions in history. Yet there is a vocal anti-vaccination movement, featuring celebrity activists including actress Jenny McCarthy, talk-show host Bill Maher, and presidential hopeful Kanye West.How do we address those with vie...2023-05-1839 min
New Books in Public PolicyAmerica & Democracy Ep. 2: Jonathan M. Berman on Anti-VaxxersIn this series of interviews from The MIT Press Podcast, we'll be drawing on the research of various authors to reflect on some of the issues shaping the American political landscape of today.The second episode of this series features a discussion with the author of Anti-vaxxers, Jonathan M. Berman. Vaccines are a documented success story, one of the most successful public health interventions in history. Yet there is a vocal anti-vaccination movement, featuring celebrity activists including actress Jenny McCarthy, talk-show host Bill Maher, and presidential hopeful Kanye West.How do we address those with vie...2023-05-1739 min
New Books in MedicineAmerica & Democracy Ep. 2: Jonathan M. Berman on Anti-VaxxersIn this series of interviews from The MIT Press Podcast, we'll be drawing on the research of various authors to reflect on some of the issues shaping the American political landscape of today.The second episode of this series features a discussion with the author of Anti-vaxxers, Jonathan M. Berman. Vaccines are a documented success story, one of the most successful public health interventions in history. Yet there is a vocal anti-vaccination movement, featuring celebrity activists including actress Jenny McCarthy, talk-show host Bill Maher, and presidential hopeful Kanye West.How do we address those with vie...2023-05-1739 min
New Books In Public HealthAmerica & Democracy Ep. 2: Jonathan M. Berman on Anti-VaxxersIn this series of interviews from The MIT Press Podcast, we'll be drawing on the research of various authors to reflect on some of the issues shaping the American political landscape of today.The second episode of this series features a discussion with the author of Anti-vaxxers, Jonathan M. Berman. Vaccines are a documented success story, one of the most successful public health interventions in history. Yet there is a vocal anti-vaccination movement, featuring celebrity activists including actress Jenny McCarthy, talk-show host Bill Maher, and presidential hopeful Kanye West.How do we address those with vie...2023-05-1639 min
The MIT Press PodcastAmerica & Democracy Ep. 2: Jonathan M. Berman on Anti-VaxxersIn this series of interviews from The MIT Press Podcast, we'll be drawing on the research of various authors to reflect on some of the issues shaping the American political landscape of today.The second episode of this series features a discussion with the author of Anti-vaxxers, Jonathan M. Berman. Vaccines are a documented success story, one of the most successful public health interventions in history. Yet there is a vocal anti-vaccination movement, featuring celebrity activists including actress Jenny McCarthy, talk-show host Bill Maher, and presidential hopeful Kanye West.How do we address those with vie...2023-05-1339 min
The Jump Off PointMoney, Mindsets, and Behavior: Applying Behavioral Finance to Create Effective Financial Solutions with Kristen BermanRarely, if ever, are we rational when it comes to money. Too often, financial solutions rely on users doing the right, rational thing versus optimizing for human behavior. Enter Kristen Berman, a Behavioral Scientist so well-versed in the irrational aspects that drive human behavior that she named her consultancy Irrational Labs. In this episode, we discuss how behavioral finance can be applied to personal finance, collaboration/family finance, and general financial philosophy to create more effective financial solutions that align with human behavior and decision-making - to make us do what we want to do but might not do...2023-05-1139 min
97% EffectiveEp 30 - Jason Hreha, CEO at Persona: Behavioral Science BS (and What to Hone in on Instead)Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:Behavioral science – the science of understanding why we do what we do – has been hailed as producing simple interventions that can dramatically impact results. But that’s wildly overblown, argues Jason Hreha, CEO of Persona, which connects the world’s best executive assistants with companies. We discuss behavioral science “BS” -- what to watch out for versus what’s truly effective and useful -- and reflect on what has helped him stand out in his field.Roots as an artistHow ancient eastern thought inspir...2023-04-0534 min
Lenny's Podcast: Product | Career | GrowthCountdown of the top 10 episodes of the yearIf you ever wanted to distill 3,310 hours of knowledge into 60 minutes, then this episode is for you. For the last 6 months, Lenny’s Podcast has been downloaded more than 2 million times and is now a top 10 technology podcast across both Apple and Spotify. And in this special episode, I’m breaking down the top 10 most downloaded episodes, plus sharing my favorite lessons from each. It's unlike anything I've done before, and I hope you love it. Happy holidays, happy new year, and from the bottom of my heart, thank you so much for listening, sharing, and for supporting the podc...2022-12-291h 01
Get Your Crown 👑#110 - Ton persona ne te dit pas toutOui l’étude de ton persona est, à mon avis, primordiale pour ta communication. Par contre, elle ne doit pas non plus t’empêcher de ne rien tester et te bloquer dans l’inaction.
Je viens donc ajouter une nuance parce que le persona ce n’est pas non plus le décisionnaire de ton entreprise, de ton marketing. J’espère que ça t’aidera à passer à l’action.
Bonne écoute 🤗
___________
Retrouve ici le Tedx de Kristen Berman "Don't listen to your customers" : (https://www.youtube.com/watch?v=2gxnr3r1YVU)
___________...2022-11-2907 min
Lenny's Podcast: Product | Career | GrowthUsing behavioral science to improve your product | Kristen Berman (Irrational Labs)Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today’s episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She also explains how to keep users engaged and how yo...2022-10-0256 min
The Thread PodcastApplying behavioral science to your venture with Kristen Berman, CEO & Co founder of Irrational LabsKristen Berman, Co founder of Irrational Labs joins the show to talk about:- When companies should look to behavioral science to help answer critical questions about their businesses.- Practical examples and applications of behavioral science that founders can use to drive better outcomes for their startups.- The three B model of behavioral change and the irony and importance of adding friction to drive better results around onboarding and sign-up flows. - The importance of asking for help when making friends.2022-09-3021 min
The InvestHER PodcastHow 2022 inflation and a potential recession will impact real estate investingWith all the things happening in the market, it’s so easy to feel overwhelmed and struggle with indecision.
In this episode, Paula Pant is back on our show to provide clarity in these challenging times. She goes in-depth on recession and inflation and offers actionable advice on how we can move past the uncertainty and make smarter bets in an inflationary environment. As the founder of AffordAnything.com, Paula also shares insights on the barriers of entry to real estate and why we should give more value to our time.
Paula Pant is a podcast host, writer, speaker, and me...2022-07-1552 min
Redrum and Red WineDMIH July - A Bad Bad and the Jane'sCheers to a not so happy July! As America continues to descend into mass shootings and chaos the girls try to keep their minds drunk. This month we're talking about one anti-government pirate with not so many ethical morals and a group of women that took their rights into their own hands... literally.
Highland Park Victims Fund:
https://www.gofundme.com/f/highland-park-parade-victims-fund?
CONTENT WARNING:
Today's case involves violence and abortion. If you or someone you know needs help please visit these sites for more i...2022-07-071h 35
The Irrational Mind | With Kristen BermanHow Do Yelp Reviews Shape Our Choices?Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful reviews? In this episode, host Kristen Berman is joined by Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp. He explains why Yelp prefers quality over quantity when it comes to reviews and how your Yelp review creates community and helps new businesses. They also talk about high-frequency low-risk experience while taking a look at some studies and other companies’ strategies, like Spotify’s approximate nearest neighbor search. Stay tuned and...2022-05-3138 min
The Irrational Mind | With Kristen BermanHow Does Asana Make Us More Accountable?You’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the features that help codify and amplify some of the key components that make work to actually work. We talk about interesting concepts such as deadline visibility, social loafing, long-term planning and authentic acts of recognition. Let's take a look at what work actually is and which are the most important (and sometimes hidden) gears that create productive work environments!Jump straight into:(01:42) - The co...2022-05-1738 min
Defining HospitalityThe Generosity of Hospitality - Kristen Conry - Episode # 050Kristen Conry is the Senior Vice President of Global Design for Marriott International. She is a hospitality design guru and is the embodiment of the spirit of generosity. She’s worked with some of the most influential leaders in this industry and she shares their passion for creating unique experiences for guests. Kristen sits down with host Dan Ryan to talk about her journey in #hospitality and what it all means to her.Takeaways: Innovation and new design ideas are something that should be at the forefront of all aspects of hosp...2022-04-201h 04
The Irrational Mind | With Kristen BermanHow Does Affirm Get Us to Buy Now Pay Later?In the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits for companies that know how to implement them, but the irrational decisions that can arise should also be part of a company's responsibility. In this episode, our host Kristen Berman talks with Nupur Kantamneni, responsible for Consumer Product, one of three product pillars at Affirm. We delve into the behavioral strategies that provide such a flexible business model for Affirm, as well as mental models and the positive emotions...2022-04-1948 min
The Irrational Mind | With Kristen BermanHow Does Match Make Dating Easier?What are the most common mistakes people make looking for love online - and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray, a pair of product leaders working at Match, one of the largest dating platforms in the US. They both share fundamental product design decisions to increase engagement between users, as well as the company’s philosophy on attraction and the hard work from their team of dating experts giving super useful insight. Listen and discover the science behind opening the conversation by just being yourself!...2022-04-0541 min
The Irrational Mind | With Kristen BermanHow Did Lyft Change The Way We Ride?Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In this episode, host Kristen Berman is joined by the almighty Kira Wampler. Kira has had a wildly incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand’s core philosophy of “treating better” and how rating systems and incentives took Lyft into a more human approach. We also discuss her current efforts at Redesign Health, where she's trying to drive medical adherence and design chronic care. Plus, Kira shares the proc...2022-03-2248 min
The Irrational Mind | With Kristen BermanHow Does SetSail Drive Sales Productivity?Bert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they changed the classic incentive system within sales organizations, they figured out how to drive the right behaviors within that incentive system in sales. We deep dive on the trade-offs between extrinsic and intrinsic motivations, how being charismatic affects your sales, the thin line between compliments and gratitude and the pros and cons of quotas. So let's get ready to -wait for it- Set sail on this super fascinating episode of The Science Of Change!Jump straight into:2022-03-0834 min
The Irrational Mind | With Kristen BermanHow Does Airbnb Disrupt with Design?Letting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become a task that you can easily perform from your smartphone. In this episode, the talented Product Leader Jiaona Zhang shares the most significant lessons learned while being part of the Product Development team in Airbnb, such as the importance of progress trackers, real time feedback and host measurement beyond the guest reviews. Listen and learn how to build experiences that delight and bring the best out of each user!Jump straight into:(01:10) - Today’s gu...2022-03-0145 min
Action Design RadioKristen Berman - The Behavioral Product Manager (Reprise) Episode Description: Today's guest is Kristen Berman, co-founder of Duke University's Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager's domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager's toolkit. Producer’s Note: This interview with our guest Kristen Berman and our host...2022-02-2454 min
The Irrational Mind | With Kristen BermanHow Does Netflix Get Us To Binge Watch?It’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experimentation and result testing, leading to the invention of a past time we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the show to have an insightful conversation from what predicts our movie preferences to conversion rates of free trials. We also get into a light chat on the ethics of autoplay and deep dive into the theory of...2022-02-2244 min
Trạm ĐọcHãy nói chuyện chính trị khi đi hẹn hò: Mặt trái của những câu chuyện phiếm | Trạm Nghiền Ngẫm | Trạm ĐọcChúng ta thường nói chuyện phiếm vì nó mang tính xã giao. Nhưng nếu có thể thay đổi thói quen đó, lợi ích của tập thể sẽ tăng lên đáng kể.Theo Wired |Tác giả: DAN ARIELY và KRISTEN BERMAN________________Liên hệ hợp tác:Email: tramdoc.vn@gmail.comFanpage: https://www.facebook.com/tramdoc.vnYoutube: http://ldp.to/youtube_tramdoc2022-02-2004 min
The Irrational Mind | With Kristen BermanComing Next Week: The Science of Change Is BackNext week, behavioral scientist and co-founder of Irrational Labs Kristen Berman returns. This time, she’s sitting down with even more product pioneers and thought leaders from your favorite apps. You’ll hear conversations with guests like former Netflix product head Gibson Biddle as Kristen gets to the bottom of binge-watching. Listen to marketing powerhouse Kira Wampler breaking down how Lyft got us to ride in cars with strangers. VP of Webflow and former product leader at Airbnb explains how their review system created trust for both hosts and guests alike. And CPO Bert Lui from SetSail is ch...2022-02-1502 min
This is Product Management290 - Behavioral Science is Product ManagementKristen Berman CEO and co-founder of Irrational Labs shares her take on how behavioral science can fundamentally change product management, as well as how to conduct behavioral diagnoses — and what Seinfeld has to do with any of it. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm2022-01-1733 min
unSILOed with Greg LaBlancUsing Behavioral Economics to Change the World for the Better feat. Kristen BermanOne of the key insights of behavioral economics is that people don't do what they know they should do;. That information by itself is just not enough to move the needle. But Kristen Berman is trying to change that, by doing what Greg calls “Pracademics” - putting academics into practice.Kristen Berman is the co-founder of Irrational Labs with Dan Ariely, the co-founder of the Common Sense Labs for Financial Wellness at Duke University, and was also involved in founding Google's Behavioral Science Lab.Today, she and Greg talk about whether the move to relying on d...2022-01-0545 min
The Irrational Mind | With Kristen BermanNetflixIt’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experimentation and result testing, leading to the invention of what we now call binge-watch. The platform is driven by user enjoyment and delightment. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the show to have an insightful conversation from what predicts our movie preferences to conversion rates of free trials. We also get into a light chat on the ethics of autoplay and deep di...2022-01-0449 min
The Irrational Mind | With Kristen BermanHoliday Mini-sode: 3 Ways to Make Your New Year's Resolution StickThe Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday blunder: not keeping your New Year's Resolution. In this mini-isode, Kristen breaks down three behavior science principles that will help make sure your resolution sticks in 2022. Hint: one might involve getting a furry friend. But the best resolution of all? Make sure you follow and like The Science of Change for all-new episodes starting this January. Episode resourcesThank you for listening to The Science of Change. Reach out to Kristen through LinkedIn and visit...2021-12-2805 min
The Irrational Mind | With Kristen BermanHoliday Mini-sode: How To Avoid These 3 Gift-Buying MistakesThe holidays are here and that means it’s the season for gift giving! But how can you make sure you’re giving the right gift this year? In this mini-sode, our host Kristen Berman uses behavior science to unwrap three common mistakes we make in exchanging gifts, as well as some tips on how to avoid them. Remember not all gifts are bought, sometimes we can put our creativity to work and think of something to give that will contribute to someone else's life in an unexpected way. Let's jump in!Episode resourcesThank you...2021-12-1503 min
The REal Crime PodcastEpisode 39: Robert Durst and the murders of Morris Black, Kathleen McCormack Durst and Susan BermanSend us a textThis week Kristen and Christina try to find out how much is too much with the help of Real Estate heir Robert DurstSubscribe, follow and review us! It really helps us keep bringing you stories like this!Follow Us: @therealcrimepodcastQuestions? Email Us at Therealcrimepodcast@gmail.comJoin our Patreon! The Real Crime Podcast is creating Stories to detail how wild the Real Estate Industry can be! | PatreonSubscribe, follow and rate us on itunes, spotify, goodpods and where ever you listen!Episode...2021-11-1750 min
The Irrational Mind | With Kristen BermanHow Is PFF Changing the Game of Football?Who said numbers ain’t fun? When it comes to football and sports in general, many fans try to develop a new way to connect with the game through analytics and predictions based on stats. Data research has become so important that it now determines how teams make decisions and how they operate as a whole, defining what their strategy is and even becoming the key to winning a championship. In this episode, host Kristen Berman talks with Eric Eager, VP of Research and Development at Pro Football Focus to discover the many ways in which they're changing the ga...2021-11-1643 min
The Irrational Mind | With Kristen BermanHow Does LinkedIn Get You a Job?What is the perfect job for you? In a world with thousands of companies and millions of job seekers, what’s the most efficient way of finding your dream job? In this episode of The Science of Change, our host Kristen Berman talks to Ada Yu, Director of Product Management at LinkedIn, to understand how this platform helps people and companies find the perfect match while mitigating bias, helping seekers apply for the right openings, and making the hiring processes much easier for everyone. Job sites are marketplaces that are evolving, what might have worked yesterday to help you st...2021-11-0944 min
The Irrational Mind | With Kristen BermanHow Does WW Help Us Lose Weight?Americans have a complicated relationship with diets, and obesity is a global epidemic rapidly becoming the single most preventable cause of costly chronic diseases. To talk about the difficulties of weight loss and how to overcome them, our host Kristen Berman talks to Julie O’Brien, behavioral scientist and former head of Applied Behavioral Science at WW. There are a ton of diets and weight loss programs out there, so does Weight Watchers actually work? What strategies have they developed to track new habits and break old ones? Tune in and learn Weight Watchers tactics to encourage people to ea...2021-11-0230 min
The Irrational Mind | With Kristen BermanCan Credit Karma Help Us Manage Our Money?Behavior Change is hard, but if there is an area even harder to master it’s personal finances. Things like saving and building a credit score are far from our favorite activities. In this episode of The Science of Change, our host Kristen Berman talks to Product Manager and the Growth Lead for Credit Karma Money, Kyle Thibaut. Kyle and Kristen talk about getting people to save and spend, habit formation, removing friction, and overall changing people’s relationship with money; all leading to Credit Karma’s ultimate goal: automate our finances for us. Hop in and learn about this c...2021-10-2641 min
The Irrational Mind | With Kristen BermanHow Does Sleepio Put Us To Sleep?In this episode of Science of Change, our host Kristen Berman talks to one of the sharpest applied behavioral scientists out there and the Chief Product Officer at Big Health, Kelvin Kwong. The popular sleep app Sleepio and the anxiety therapeutic app Daylight are some of Big Health’s products in the rising market of health apps. How have they managed to join behavioral science and clinical psychology methods into an online service? Kelvin and Kristen go deep on the science, the methods, and the effects that constitute Big Health’s success; from getting people to learn new strategies to a...2021-10-1940 min
The Irrational Mind | With Kristen BermanHow Does Duolingo Get Us To Learn a Language?In this second episode of The Science of Change, our host Kristen Berman dives into one of the most successful apps for language learning: Duolingo. Kristen sits with Duolingo’s Head of Product Management Cem Kansu to talk about the ways this amazing app keeps people engaged and learning. From their daily streaks and batches, all the way to the length and difficulty of each exercise, Kristen and Cem unpack the behavioral science behind Duolingo App. Listen now and learn from the challenges, Cem and his team have managed to successfully solve in their commitment to education. Have you re...2021-10-1249 min
All the Hacks with Chris HutchinsThe Science of Behavior Change with Kristen Berman#23: Behavioral Scientist Kristen Berman joins Chris to discuss what research shows about why people act so irrationally, how we can actually change our own behaviors, why she thinks habits are overrated, and some great hacks for increasing happiness. Kristen Berman (@bermster) co-founded Irrational Labs and Common Cents Lab at Duke University, and is a founding team member of Google’s behavioral science unit. Kristen also co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing human behavior and is the host of the new podcast: Science of Change. Full show n...2021-10-0658 min
All the Hacks with Chris Hutchins2The Science of Behavior Change with Kristen Berman#23: Behavioral Scientist Kristen Berman joins Chris to discuss what research shows about why people act so irrationally, how we can actually change our own behaviors, why she thinks habits are overrated, and some great hacks for increasing happiness. Kristen Berman (@bermster) co-founded Irrational Labs and Common Cents Lab at Duke University, and is a founding team member of Google’s behavioral science unit. Kristen also co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing human behavior and is the host of the new podcast: Science of Change. Full show n...2021-10-0656 min
The Irrational Mind | With Kristen BermanHow Is Peloton So Good at Getting Us To Exercise?Welcome to The Science of Change podcast! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. From the way they’ve crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton’s strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton. Jump straight into:(01:09) - How Peloton has comple...2021-10-0540 min
The Irrational Mind | With Kristen BermanWhat Is The Science of Change?Join host Kristen Berman, behavior scientist and co-founder of Irrational Labs, as she chats with visionary product and organizational leaders to uncover their insights about user behavior — and how they’ve managed to change it. She'll mash this up with some of the latest research in the field to get to the bottom of our core psychologies. So let's dive in and unlock the secrets behind The Science of Change.2021-09-2402 min
Afford AnythingHabits are Overrated, with Kristen Berman#337: Meet Kristen Berman, a top researcher in the field of behavioral economics. She’s the co-founder of Irrational Labs, which designs products that are evidence-based in the behavioral sciences.Her co-founder, Dan Ariely, is the James B. Duke Professor of psychology and behavioral economics at Duke University, and one of the most famous behavioral economists in the world.Here are some of the (counterintuitive!) ideas that Kristen shares:
Habits are overrated. Automate instead
Budgeting doesn’t change your spending behavior
Commit in advance
Forget about the outcome
Focus on the process
You need accountability
Thin...2021-09-0857 minUI Breakfast: UI/UX Design and Product StrategyEpisode 221: Behavioral Economics with Kristen BermanWhat is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Kristen’s companyQuicken by Intuit— one of Kristen’s previous projectsDa...2021-09-0338 min
Deliver It CastEscape the Sprint Bubble A common anti-pattern is when Product Owners are too focused on doing things only in the current iteration. Maarten Dalmijn has written a lot about teams and PO's that find themselves stuck in their sprint bubble and joins this episode to discuss some signs that you're stuck, some ideas to break out, and ways to make sure sure you don't find yourself there again. Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com Links: PO Coaching and Consulting - seek taiju Maarten Dalmijn - @mdalmijn on twitter - https://mdalmijn.com/2021-07-0757 min
CXEinfachMachen#031 - Ist Customer Experience mehr eine OrganisationsentwicklungWir freuen uns sehr, dass Barbara Polak heute bei uns im Podcast ist. Sie hat unter anderem die Customer Experience Abteilung bei der ÖBB aufgebaut und berichtet von genau diesem Prozess. Super spannend war es auch darüber zu diskutieren, ob Customer Experience mehr eine Organisationsentwicklung ist und ggfs. nur temporär als Abteilung vorhanden sein sollte. Wie ist den eure Meinung dazu?
Vielen lieben Dank fürs reinhören und bis zum nächste Mal.
Barbara, Sebastian und Lukas
Barbara: https://www.linkedin.com/in/barbara-polak-831948198/
CXEinfachMachen: www.cxeinfachm...2021-06-1646 min
A Sherpa's Guide to InnovationE87: Kristen Berman - Filling Holes in Human BehaviorBen and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs. Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.Hear Kristen talk about:The application of behavioral science in healthcare, including how we might encourage better adoption of public health measuresThe connection between Jobs To Be Do...2021-02-2446 min
Made To BeEp. 10 // Sacha Connor, Virtual Work InsiderWhen Sacha Connor asked her CMO at The Clorox Company to work remote from Philadelphia even though the headquarters was in Oakland, California, "remote work" was virtually unheard of. In 2020, everybody became very familiar with working from home. That actually became the norm for a lot of people. But after Sacha Connor spent parts of her career fighting against distance bias, she built a business around supporting companies manage the balance of employing remote workers. Her journey began some time after she, for the first time in her career, found herself without a voice after being identified as not s...2021-02-1928 min
Dear Men: How to Rock Sex, Dating, and Relationships With Women139: How to Not Die Alone (ft. Logan Ury & Kristen Berman)Ever wished you could apply scientific principles to dating? Then you'll love this episode. Behavioral scientist and author of recent Amazon best-seller How to Not Die Alone, Logan Ury draws from social science on sex & relationships, as well as best practices from behavioral science to answer questions like:Should I give up on someone if I don't feel the "spark" right away? (i.e. not even go on a second date)What are the most important attributes I should look for if I want a healthy, happy relationship?How do I sort through all the many choices on...2021-02-121h 01Action Design RadioLogan Ury - How to Not Die AloneDescription: Logan Ury is the Director of Relationship Science at Hinge, where she leads a research team dedicated to helping people find love and, ultimately, delete the Hinge app. Before joining Hinge, she partnered with Dan Ariely and Kristen Berman to run the behavioral economics unit at Google, advising on marketing and product design strategy across the company. Logan’s new book, “How to Not Die Alone,” will be released on February 2nd. Logan joins Erik and Zarak in this episode to discuss her upcoming book and her journey from Harvard to Google to Hinge, where she takes her experti...2021-02-0259 min
The Courageous Podcast with Ryan BermanThe Courageous Podcast Episode #28: Kristen Elliott (VP of Marketing, Eddie Bauer)4:29 - Life changes that caused me to think about what I wanted out of life6:20 - I have loved this brand since the day I walked into it - empowering people to have the outdoor experiences they want to have - guiding people toward wellness6:45 - Coming back into a leadership position enabled me to do some of the things I wanted to accomplish that I was unable to previously7:06 - The biggest lesson - to really lean into the "hell yeses of life" and stay clear of the "F-no's"7:59...2021-01-0751 min
Burning Man LIVEKristen Berman and the Science of TransformationDoes Burning Man really trigger transformative experiences, and if so, what does that look like? Stuart and behavioral scientist Kristen Berman go deep on the psychology of change, and what that looks like in Black Rock City and beyond. Can participating in a Burning Man event really make you more generous, more tolerant, more civic-minded? What’s the role of the 10 Principles in all of this, and how important is the physical environment of Black Rock City? Kristen Berman is a behavioral scientist who’s explored human behavior at Duke University, at Google, with her consulting firm Irrati...2020-12-0929 min
Mable Syndrome Punk Rock PodcastSeason 4 Episode 3: Jeff Berman (The Berman Hour, Divided Heaven)In this episode, Kristen and Jeff (The Berman Hour, Divided Heaven) simulcast and talk about coffee and Jeff's hair, but then things get trickier when they discuss politics and why you shouldn't be satirical with your neighbors. Then things get really heavy when Kristen opens up about being a woman in the scene. She also talks about which interviews she's had to scrap and what kind of bad band behavior is "too bad"? Jeff also uses a lot of big words, as he does. Song: They Poisoned Our Fathers by Divided Heaven2020-12-081h 01
The Berman HourKristen Bixby of The Mable SyndromeA special simulcast episode with fellow podcaster, Kristen Bixby of The Mable Syndrome Podcast. Kristen & Jeff talk podcasting, maintaining community amidst this pandemic, mask etiquette, shitty creeps & (most importantly) the good work that Kristen/The Mable Syndrome does for our corner of the punk rock world!SPONSOR:Flow-State-Coffee - A great gift idea for yourself (treat yo' self!) & the coffee lover in your life.Go to: http://www.NooWave.Co/Berman for 10% off your orderSupport this show http://supporter.acast.com/thebermanhour....2020-12-081h 02
Badass Direct Sales MasteryDrew Berman: Maverick Network Marketing at its FinestAbout Drew Berman: Drew is a World Traveler, Best Selling Author, Peak Performance Strategist, Family Man, Triathlete, and a Maverick Network Marketer. Drew helps Network Marketers create streams of income that are fun and flexible. Drew locks arms with those wanting to let go of the good life, to attain the great life. Often dropping F-Bombs Drews core values are family, fun, fitness, finances, and his favorite, freedom. The Chief Fun Officer at drewberman.com, Drew is the guy that can help you go from hobby income to professional income, especially in the profession of Network Marketing.2020-12-0727 min
Made To BeEp.09 // Emily Morgan, Delegate SolutionsWhen fear clouds your judgement, sometimes hope (and an affirmation or ten) is the only remedy.
Business owners all want to grow, especially early on. However, it can be overwhelming to try to tackle every single task that's necessary to do that. Enter Emily Morgan, and her company Delegate Solutions. They offer strategic support in the form of virtual assistants, to help entrepreneurs and business owners with some tasks so their clients can focus on higher impact activities.
Over 10 years ago when Emily first started this company, the idea of a "virtual assistant" was foreign...2020-11-2027 min
Made To BeEp.08 // Cate Heaman, Prelude SolutionsEverybody gets knocked down in life. Sometimes our little pit stops along the journey are the places we get the most knowledge and experience.
You don’t always know how experiences are going to lead to the next opportunity in your future. That is evident in the story of Cate Heaman the CEO of Prelude Solutions. She is the kind of person who doesn’t just take the bull by the horns she tames that bull and rides like a champion. Her tenacity is evident in any conversation you have with her. But Cate also knows that somet...2020-09-2723 min
Results May Vary PodcastRMV 19 Kristen Berman: You Can Design Your BehaviorKristen Berman spends a lot of time thinking about human behavior. As a behavioral economist, she helps people make the changes that they want in the long term, but are hard to implement in the short term. On this episode of Results May Vary, Kristen talks with Chris and Tracy about the ways our environment can alter our behavior and how incorporating small changes can yield giant results. Kristen shares strategies and tips on how to approach life from a behavior economist’s perspective in order to “hack back” our lives and design the lifestyle changes we want. In 2013, Kriste...2020-09-1143 min
Made To BeEp.07 // Teresa Herd, Intel's former VP Global Creative DirectorFrom 1500 external agencies to a team of 85 employees and ~30 freelancers
When her mom wanted her to become a doctor, her art teacher had other advice. Teresa knew at a young age that she felt creativity in her bones. How would she mend the two futures? She went on to study medical illustration, and through a series of career stepping stones, carved her path to leading one of the world's premier in-house agencies.
What we cover:
Robot Bees...with backpacks?
11th hour change in creative with Lady Gaga at the Grammys
Emboldened to be a...2020-07-0843 min
Behavioral Grooves PodcastCovid-19 Crisis: Kristen Berman on Remote Work, Quaranteams and MarinadesKristen Berman is the co-founder of Irrational Labs and co-founder and principal at Common Cents Lab, a non-profit behavioral consulting company, with Dan Ariely. They work focuses on the financial well-being of low-to-middle-income Americans.
She was also on the founding team for the behavioral economics group at Google and hosts one of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks (with Dan Ariely) called Hacking Human Nature for Good: A Practical Guide to Changing Behavior.
Our conversation with Kristen began with some straightforward tips on boosting productivity while working in i...2020-05-2444 min
Close the Chapter Podcast with Kristen BoiceTapping Into Your Intuition with Noah BermanIn this episode, Kristen interviews Noah Berman, a wellness consultant, his own health issues and how tapping into his intuition helped him become his true authentic self. https://www.noahberman.co/ Subscribe and Get a free 5-day journal at www.kristendboice.com to begin closing the chapter on what doesn’t serve you and open the the door to the real you. This information is being provided to you for educational and informational purposes only. It is being provided to you to educate you about ideas on stress management and as a self-help tool...2020-02-2427 min
Fintech One•On•OnePodcast 232: Kristen Berman of Common Cents LabConnect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes 2020-01-3138 min
Afford AnythingWhy We're Irrational with Money - with Kristen Berman#218: Kristen Berman is co-founder of Irrational Labs, a behavioral product design company, along with Dan Ariely. She has a fascinating job that involves looking into why people behave the way they do with their money, and discovering the easiest solution to help them create more positive financial behavior. In short, she’s a proponent of redesigning the current financial system to make saving automatic and easy, and that’s part of what we discuss in this episode. If creating better financial habits has been a challenge for you, or if you have trouble fram...2019-10-041h 01
How to Get the Girl: By the Ask Women PodcastEp. 305 How To Create Chemistry With WomenChemistry?? What the hell is it and why do so many women want it and NEED it? Dr. Laura Berman joins us to explain the science behind chemistry. How it's created, why it's so important to women and how you can easily create chemistry with women by doing just a few simple things.
Guest: Dr. Laura Berman
Get your 1st Tiege Hanley Skin Care Kit here: https://www.tiege.com/askwomen2019-09-1242 min
Made To BeEp.06 // Sheri Kurdakul, VictimsVoiceAfter surviving years of domestic violence, she knew she needed to do something to help victims be heard. On this episode of MADE To Be, you’ll hear from Sheri Kurdakul, CEO and founder of VictimsVoice, a legally admissible way to document instances of abuse in a way that is safe, secure, and private.
Sheri shares openly about her past and how that led her to transmuting her pain into developing a tool that gives victims a voice. She recreates memories filled with courage, success, and inspiration.
Find out how Sheri broke through her own pe...2019-08-3044 min
Made To BeEp.05 // Emily Giffin, #1 New York Times Bestselling AuthorPart of what makes life so exciting are the twists and turns. Things never seem to work out exactly how we plan. There are so many unforeseen challenges and rewards when we allow ourselves to be ourselves without judgement and discover life in the process. My conversation with Emily Giffin was illuminating.
From the time Emily was in 1st grade, growing up in Chicago, she knew she wanted to be an author. However, that's not how her professional career started. Her journey includes practical decisions, crushing defeat, and never letting go of her life long dream.
2019-07-031h 01
Made To BeEp.04 // Jody Skelton, YMCA Camp HuckinsCamp is a special place for those that were fortunate to be able to go to one. While each camp has its own special qualities, there is something common about all of them.
It is an opportunity to explore, and to learn about yourself. The experience creates a lasting bond between people. For our host, and producer Kristen Berman, her camp experience at YMCA Camp Huckins was profound and has carried over into her career. There was a lot Kristen learned at Huckins about responsibility, leadership, and creating a community.
Learn how Jody Skelton went f...2019-06-1351 min
Made To BeEp.03 // Sister Rosemary Herron and Catherine Glatts of Mercy Career & Technical High SchoolHow do you prepare a generation for the unexpected? Explore that concept as I interview Sister Rosemary Herron and Catherine Glatts, of Mercy Career & Technical High School.
Learn how these two women arrived at this school and what drives their entrepreneurial spirit. Hear Catherine share about her past experience in various engineering departments at companies like Lockheed Martin and GE and where Sister Rosemary got the inspiration to become one of the Sisters of Mercy.
Throughout their careers at Mercy, both Sister Rosemary and Catherine have been challenged by providing a safe space for their...2019-05-281h 02
Made To BeEp.02 // Rachel Roe of Ford Motor CompanyHow do you bounce back after life knocks you down? Find out as I interview Rachel Roe, global marketing manager for Lincoln brand at Ford Motor Company.
Learn about how she took hold of the spirit of her upbringing. Hear her be incredibly vulnerable about her past experiences with her family and how she overcame adversity in the process.
Throughout her life, Rachel has gained a lot from turning her pain into passion. A number of sponsors/mentors also helped her in the process. She turned herself into somebody she is proud to be.
F...2019-05-141h 11
Made To BeEp.01 // Roma McCaig of Campbells SoupWhat does it take to become a VP for a worldwide food brand? Find out as I interview Roma McCaig, Vice President, Procurement Business Operations & Strategy of Campbell Soup Company.
Hear about how she learned from an early age how to stand out in a crowd by being unapologetically herself.
Over the course of her life, Roma has learned from many mentors that have taught her about patience, collaboration, and bringing about manageable business transformation.
From the advertising industry to the top of the proverbial food pyramid, Roma has always lead the way nat...2019-04-3038 min
Stay Grounded with Raj Jana59. Kristen Berman: Change Your Environment, Change Your Life“We can learn so much about our flaws, our rationalities, our biases, but overcoming them in real time is not possible.”The personal development industry hinges on the need for us to “change our mindset” so we can create permanent change in our lives.It’s good advice.After all, the way we think and the things we believe fuel our decisions and our behaviors.But change is hard.If you’ve ever tried to start a business, lose weight, save money (or do anything that’s outside your normal, everyd...2019-01-1447 min
Stay Grounded with Raj Jana59. Kristen Berman: Change Your Environment, Change Your Life“We can learn so much about our flaws, our rationalities, our biases, but overcoming them in real time is not possible.”The personal development industry hinges on the need for us to “change our mindset” so we can create permanent change in our lives.It’s good advice.After all, the way we think and the things we believe fuel our decisions and our behaviors.But change is hard.If you’ve ever tried to start a business, lose weight, save money (or do anything that’s outside your normal, everyd...2019-01-1447 min
Stay Grounded with Raj Jana59. Kristen Berman: Change Your Environment, Change Your Life“We can learn so much about our flaws, our rationalities, our biases, but overcoming them in real time is not possible.”The personal development industry hinges on the need for us to “change our mindset” so we can create permanent change in our lives.It’s good advice.After all, the way we think and the things we believe fuel our decisions and our behaviors.But change is hard.If you’ve ever tried to start a business, lose weight, save money (or do anything that’s outside your normal, everyd...2019-01-1447 minAction Design RadioKristen Berman - Introducing the Behavioral Product ManagerToday’s guest is Kristen Berman, co-founder of Duke University’s Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager’s domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager’s toolkit. For example, a BPM would pr...2018-04-1852 min