Kristen Corey - Podcast Details

Shows

The MediaBooks PodcastEpisode 256: Branding with Jamie EngelhardtBranding Secrets for Accountants: Authenticity, Trust, and Marketing StrategiesIn this insightful episode of the MediaBooks Podcast, host Kristen Corey sits down with Jamie Engelhardt, a brand strategist specializing in the accounting industry, to unpack the nuances of personal branding, marketing, and building genuine client relationships.Key Topics:- Defining brand strategy beyond logos and colors- How to communicate authentically across different platforms- Avoiding salesy marketing tactics- Building trust in the accounting industry- Navigating social media platforms strategicallyTimestamps:- 00:00 - Introduction- 05:30 - What is branding really about?- 12:45 - Tone and communication strategies- 20:15 - Avoiding salesy marketing- 30:00 - Platform strategies...2025-03-0550 min

The Successful Bookkeeper PodcastEP460: Kristen Corey - How To Build A Website That Attracts Clients“If a majority of your leads come from LinkedIn, that's great, and you should keep doing that. But it doesn't hurt to diversify and to make sure that you have a couple of lead sources to pull in from different avenues.” -Kristen Corey Kristen Corey, founder of Media Books, dives into the importance of a well-designed website, how to make your firm stand out online, and common pitfalls to avoid. In this interview, you'll also learn: Why a website builds trust & credibility How to turn visitors into loyal clients The best platforms for an ea...2025-02-1835 min

The MediaBooks PodcastEpisode 254: I'm Back.📢 Welcome back to the MediaBooks Podcast! In this episode, I'm sharing updates about my journey through 2024 and exciting plans for 2025. From international moves to growing a business with two under two, let's catch up! TIMESTAMPS: 0:00 - Welcome & Introduction 1:45 - Life Updates: New Baby & Moving from Japan 4:30 - Settling into New Mexico & Childcare Adventures 7:15 - Running a Business with Two Under Two 9:20 - Why I Took a Break from Podcasting 11:35 - Plans for 2025: Conference Attendance 14:50 - Changes to the Podcast Format & Guest Features 17:30 - Shifting Focus to YouTube Content 19:15 - New "How I Market" Series Introduction 21:45 - Special Preview: Josie Par...2025-01-1423 min

Rock that Relationship!S8. Episode 6: Centering Each Other with Dr. Kristen DonnellySometimes, you come across that episode that just inspires you to be a better human. And, this one certainly does. Join us as we talk with Dr. Kristen Donnelly about centering people, treating others with kindness and respect, and engaging in radical, inclusive hospitality. Corey and Tracy can’t agree more with this philosophy as Tracy pipes in about why complimenting everyone at pickleball can have a profound impact, and Corey shares that how you treat restaurant servers says a lot about you. All in all, you will learn ideas for setting boundaries with kindness, ways you can create a su...2024-12-2058 min

Grow in Grace PodcastCultivating a Discipleship Culture with Corey O’GradyEveryone is being discipled, the question is what is discipling us? Churches have neglected their responsibility to make disciples. The church is not a secondary platform; it is the primary platform God uses to grow people into the image of Jesus. Join us as we chat with Corey O'Grady about the importance of discipleship in our lives and how we can accomplish this command given by God. Corey has over 15 years of vocational ministry. He has pastored in the United States and Europe. In the last 5 years, he has helped churches on every continent as they cultivate d...2024-09-3036 min

The MediaBooks PodcastEpisode 253: Website Accessibility Lawsuits on the Rise, Here is What You Need to KnowIn this episode of the MediaBooks Podcast, host Kristen introduces a free, easy-to-use website audit tool specifically useful for bookkeepers and accountants. She explains how investing just an afternoon in using this tool can help ensure that your website meets essential accessibility requirements laid out in the update to the Americans with Disabilities Act (WCAG). This proactive approach will not only improve your online presence but also boost your confidence when faced with potential issues or updates in the digital landscape. AccessiBe: https://accessibe.com/a/aiyu0yt 2024-07-2416 min

The MediaBooks PodcastEpisode 252: Why Your Social Media Isn't Bringing In Any ClientsThis week on the MediaBooks Podcast, Kristen discusses why social media may not be effectively bringing in clients. She emphasizes two key points: the necessity of early and continuous marketing, and the importance of consistency in relationship-building with potential clients. Trust and connection take time to develop, and sporadic posting can hinder the process. Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may...2024-07-1013 min

The MediaBooks PodcastEpisode 251: 4 Social Media Myths Preventing You From SellingIn this episode of the MediaBooks podcast, Kristen debunks four common social media myths that may be hindering your ability to sell effectively. The discussion covers the fallacy that a high follower count is essential for success, emphasizes the importance of quality and consistent posting over sheer quantity, and challenges the notion that social media efforts are futile if leads aren't immediately contacting you. The episode also highlights the value of creativity and taking risks in marketing strategies. Listeners will gain insights into building genuine relationships and creating unique and effective social media strategies to enhance their business growth.2024-06-2616 min

Do I Have To Adult Now?Property Investing with Corey RyanSend us a textOur expert guest Corey Ryan is owner and director of Corbellin a specialist property investment company who shares his experience and dispels some of the 'get rich quick' myths around property investment.He also shares some of pitfalls which inexperienced landlords need to watch out for.Corey is happy for you to follow his socials and contact him if you have questions.Thanks for listening - don't forget to subscribe, share and reviewCheck out our website at Red Star Education See us on...2024-06-2135 min

The MediaBooks PodcastEpisode 250: My Marketing Strategy RefreshThis week on the MediaBooks Podcast, Kristen discusses refreshing her marketing strategy to adapt to significant life changes and evolving market conditions. The episode highlights the necessity of keeping marketing strategies dynamic and adjusting them as both the business and marketing landscape change. This week’s headline is an article from Marketing Week about the rising need for disclaimers on AI-generated content. Kristen shares insights from marketing expert Neil Patel on optimal social media posting strategies. The conversation also covers the impact of AI on content creation, the shift towa...2024-06-1228 min

The MediaBooks PodcastEpisode 249: Empowering Financial Professionals (w/Fractional CFO Charles Leikauf)In this episode of the MediaBooks Podcast, Kristen welcomes Charles Leikauf, a seasoned corporate finance expert turned fractional CFO. Charles shares his journey from corporate finance to achieving financial freedom through offering fractional CFO services. He explains the ins and outs of what CFO services entail, the flexibility and freedom they offer, and provides practical advice for accountants and bookkeepers considering expanding into this space. Charles discusses pricing strategies, the importance of niche specialization, and how to effectively market and sell CFO services. He also touches on the value of building confidence through experience and leveraging a network of...2024-06-0534 min

The MediaBooks PodcastEpisode 248: Here is How I Know You DIY’d Your WebsiteIn this episode of the MediaBooks Podcast, Kristen discusses the common pitfalls of do-it-yourself (DIY) websites and provides practical advice on how to improve them. The episode highlights three major issues with DIY websites: creating a bad user experience, diminishing perceived business value, and losing potential sales and partnerships. Specific problems such as outdated information, slow loading times, overlooked details, overused stock photos, and non-functional buttons are analyzed. Listeners are guided on how to fix these issues to enhance their website’s performance and user experience, ensuring that their business is represented in the best possible light. 2024-05-2919 min

12 ELEVENEp. 29 Colby & Kristen Mardis "Intentionally Ever After"Colby and Kristen Mardis “Intentionally Ever After” Join us for a powerful and inspiring episode of the 12 Eleven Podcast as we sit down with Colby and Kristen Mardis. Their story is one of profound transformation and hope. Their story also shows how addiction and resentment can be equally as harmful in destroying a marriage. With Colby struggling with alcohol and drug addiction while Kristen was struggling with bitterness and resentment, these two were both completely broken and their marriage was a LOST CAUSE in their eyes. They had gotten to a point of coexistence. They...2024-05-251h 03

The MediaBooks PodcastEpisode 247: Answer This Question And Create Endless ContentIn this episode of the MediaBooks Podcast, Kristen discusses how to generate endless content by answering one key question. The focus is on finding your unique voice and marketing strategy, especially in the accounting and bookkeeping fields. With insights into the rise of financial content on TikTok, the episode explores how to leverage such platforms based on your target audience. It provides strategies for establishing yourself as an authority and offers examples of prominent figures in the accounting industry who have done so. Practical advice is given on how to integrate your expertise into your services and make your...2024-05-2220 min

The MediaBooks PodcastEpisode 246: How I Am Preparing for My Second Maternity LeaveIn this episode of the Media Books podcast, Kristen discusses her business preparation for a second maternity leave while dealing with the challenges of a military move. Furthermore, Kristen reflects on lessons learned from their first maternity leave, emphasizing the importance of planning, hiring the right people, and establishing efficient processes. The episode also touches upon the implications of a rumored new subscription model by Meta that could potentially affect organic growth on social media. Along with that, the importance of adjusting marketing strategies in anticipation of changes on platforms like TikTok and Instagram, a...2024-05-1526 min

The MediaBooks PodcastEpisode 245: Case Study: Carmen Heydary from Woodfern Accounting SolutionsThis week on the MediaBooks Podcast, Kristen features an in-depth case study of a recent website launch for Woodfern Accounting Solutions, led by CPA Carmen Heydary. Diving into Carmen's transition from a public accounting auditor at KPMG to an entrepreneur, the discussion reveals the challenges and triumphs of starting her own business during the COVID-19 pandemic and balancing other ventures like Airbnb. Kristen and Carmen delve into the collaborative design process for creating a cohesive brand identity and website on Squarespace, highlighting the importance of brand photography, personalized web design, and strategic content to...2024-05-0826 min

The MediaBooks PodcastEpisode 244: How to Update Your Marketing Strategy When Times Are ToughIn this episode, Kristen offers comprehensive insights into marketing strategies and client retention for accounting firm owners. She emphasizes the vulnerability of relying solely on social media platforms like TikTok for client acquisition and the importance of a diversified marketing strategy, especially in light of potential bans on such platforms. Reflecting on her recent return from Japan and the economic factors influencing client turnover, Kristin provides a step-by-step guideline on how to tackle a slump in marketing lead consultations. This includes analyzing analytics to identify patterns, focusing on retaining current clients, encouraging referrals, understanding your brand personas, and adjusting...2024-05-0122 min

The MediaBooks PodcastEpisode 242: How Much Should Accounting Firms Spend on Marketing?This episode of the MediaBooks Podcast delves into various marketing strategies and budget considerations for your accounting firm, emphasizing the importance of choosing the right marketing channels and tools based on your budget and goals. Kristen discusses options ranging from DIY to premium for creating video content, managing websites, SEO, content creation, and advertising. Key insights include the CEO of Instagram's comments on content visibility, leveraging AI for written content, the cost implications of choosing between Squarespace, WordPress, and Wix for web development, strategies for effective SEO, and the significance of video content in current marketing trends. Additionally, considerations...2024-04-1733 min

The MediaBooks PodcastEpisode 241: 6 Ways to Stand Out as an Accounting FirmOn this episode of the MediaBooks podcast, Kristen discusses strategies for accounting firms to establish a unique presence in a crowded market. Kristen emphasizes the importance of distinguishing your firm beyond generic offerings, considering what truly makes your services unique. She also touches upon Meta's decision to reduce political content on its platforms, highlighting the relevance of this shift for accounting firms' content strategies amid political climates. The episode explores practical steps for firms to find and highlight their unique selling points, including understanding competitors, leveraging technology, improving communication, and flexible pricing models. Kristen aims to help accounting firms...2024-03-2728 min

The MediaBooks PodcastEpisode 239: 3 Tips Japan Taught Me About BusinessKristen shares insights from her time in Japan and how they can be applied to American businesses, as well as updates on LinkedIn's algorithm changes. MediaBooks Website: www.mediabooksagency.com Headline: https://www.socialmediatoday.com/news/linkedin-shares-insights-into-latest-feed-algorithm-updates/708710/ Flodesk: https://flodesk.com/c/ZPUUR3 *Links above may be affiliate links and result in compensation for MediaBooks. 00:00 Intro & Moving Updates 02:04 Headlines: LinkedIn's Algorithm Updates 05:45 Life in Japan: Reflections and Lessons Learned 08:22...2024-03-1320 min

The Ambitious Bookkeeper Podcast118 ⎸ Mastering SEO with Kristen CoreySend us a textIn this interview episode, I chat with Kristen Corey, a marketing savvy accountant who has a wealth of knowledge in the world of SEO and content creation. So grab a pen and get ready to take some notes!!In this episode you’ll hear:technical and superficial aspects of SEO, and whether or not you should hire an SEO specialistchallenges and misconceptions in using AI for marketinghow to develop a comprehensive marketing strategy!Resources mentioned in this episode:Previous AB podcast episode → What it’s Like...2023-10-0443 min